Both Sides of the Table

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Web Second, Mobile First

Both Sides of the Table

The titles were: Mobile First, Web Second. Mobile First, Web Second (continued). I know that they really impacted an entire cohort of startups because every company that was coming to pitch me businesses was (is) saying, “I’m a ‘mobile first’ company.” The power of large screen real estate.

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I Just Invested in @Burstly, a Mobile Ad Management Company

Both Sides of the Table

Burstly, a Santa Monica based company, provides an open and free ad management platform that helps mobile application developers better monetize their inventory. It isn’t written by them or any marketing department – so please take it for what it is. The world is going mobile. I’ll explain in detail below.

Mobile 282
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Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

But being best-in-class at online marketing is also a sine qua non to standout from your peer group. The starting point of product IS marketing, which is what a lot of young entrepreneurs that never studied business don’t realize. Online marketing uses techniques for driving promotion and place.

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The Changing Structure of the VC Industry

Both Sides of the Table

15 years ago we were at the peak of Internet hype with the launch of many over-capitalized businesses with a market size & opportunity was limited. Always-on connectivity of mobile (164m US smartphone users). The VC market has right-sized (returned back to mid 90′s levels & less competition). Where are we today?

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The End of the Web? Don’t Bet on It. Here’s Why

Both Sides of the Table

And while the App Internet is currently more powerful than the Mobile Internet it has fundamental flaws. It isn’t open in either its standards or in the way that applications are marketed and distributed. In other words, our mobile devices are all powerful and the network that they connect into sucks.

Web 355
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A Bigger Truth About Restaurant Food Delivery

Both Sides of the Table

Photo by Viktor Forgacs on Unsplash I was listening to Dan Primack’s podcast on Pro Rata and he was interviewing Senator Klobucher who is now publicly and vocally speaking out against Uber purchasing Grubhub and has tried to mobilize against this. You lose the ability to up-sell and cross-sell products.

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How Online Video Companies Can Increase Margin and Build Better Businesses

Both Sides of the Table

So why is online video such an attractive market to build a startup? These markets represent about $600 billion of total spend between them, leaving tons of opportunities for startups to disrupt and grow large. And ironically many consumer mobile apps are more of hits-driven businesses than video is today.

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