Genuine VC

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The Market Is Hot for Code Climate, NextView’s Newest Investment

Genuine VC

Chad is the CEO of thoughtbot, a consulting firm that makes web + mobile apps for early-stage startups. In the three years since launching the business, they’ve become the clear market leader in SaaS static analysis. The post The Market Is Hot for Code Climate, NextView’s Newest Investment appeared first on GenuineVC.'

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A Special Web Innovators Group Next Monday – Mobile Growth Masters

Genuine VC

Mobile is changing the world. Not just in our “mobile-first” companies, but all of them. However, the consistent challenge which we’re observing in the mobile ecosystem is acquiring customer distribution. However, the consistent challenge which we’re observing in the mobile ecosystem is acquiring customer distribution.

Mobile 131
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Seed Stage Firms are Dead, Long Live Micro VCs

Genuine VC

a new segment of the institutional venture market is emerging. Both super-angels are institutionalizing “up” and formerly traditional VCs shifting “down” to fill a market opportunity. During an initial seed round, companies are able to test and validate live product/market theses.

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Our Investment in tapCommerce is the Real Deal

Genuine VC

It isn’t a secret that there is a huge platform shift underway as consumers transition from the desktop web to mobile + tablet devices. Mobile is literally eating the world. native app vs. mobile web) which weren’t issues on the previous generation’s platform. And it’s further exasperated by technical obstacles (e.g.

Cofounder 103
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The Golden Age of the Boston Internet Entrepreneur

Genuine VC

For example, it’s much more prevalent today in 2012 to have been a tactical internet marketer for the past five years whereas in in 2007 is just wasn’t. With real clusters of strength in areas like mobile, marketing, and consumerized B2B SaaS – Boston is entering a golden age of internet entrepreneurs positioned for the future.

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Seven Coming Digital Uber-trends which Are Ripe for Startup Opportunities

Genuine VC

Influence and word-of-mouth marketing facilitated by online social software. Marketers are increasingly concerned about truly engaging with consumers as the effectiveness of traditional advertising erodes. Domestically, we have a growing population of youth who have never known life without internet and mobile phone.

Green 100
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What I Learned from the TapCommerce Founders

Genuine VC

This closeness of the entire team allowed for the company to rapidly react (see next point) in fast moving ad-tech space, empowering them to hone on product-market fit and begin scaling much more quickly than I’d ever seen before. Within a matter of months, a retention marketing service, namely mobile retargeting, was launched.

Founder 142