Startup Professionals Musings

MARCH 25, 2016

Many entrepreneurs assume that everyone will love their solution as much as they do, so they tune their marketing focus based on their own needs and wants. Expanding your market into these areas requires thinking outside your personal box. Today’s customers want to be mobile and location sensitive.

Customer 120

Customer Marketing Social Media Technical Review 120

Startup Professionals Musings

JULY 20, 2020

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. His professional background includes having held marketing-executive roles at big companies as well as startups. Email marketing. Direct mail marketing.

Lead Generation 365

Lead Generation Customer SEM Marketing 365

Startup Professionals Musings

OCTOBER 14, 2022

The key elements of leadership in a company, both individual and organizational, are less tangible, but very critical in setting a market value for investment, acquisition, or going public. Every business and brand has unique requirements to fit into their market environment. People relationship focus. Leadership brand development.

Technical Review 323

Technical Review Due Diligence Valuation Leadership 323

Startup Professionals Musings

AUGUST 29, 2015

For example, mobile now has become the formidable new communication channel, posting a year-over-year growth rate of 47 percent in 2014, according to WBR Digital Research. That means your marketing must now include shopping apps, location-based services and mobile wallets. Get beyond push messages to real customer engagement.

Customer 120

Customer Marketing Social Media Technical Review 120

Startup Professionals Musings

SEPTEMBER 16, 2023

Even the homework is easier, with free access to more opportunity details and competitor data on your mobile device from anywhere in the world. Minimum viable products (MVPs) are recommended for validating the market, with iterative enhancement to quickly meet market feedback.

Intellectual Property 261

Intellectual Property Entrepreneur Angel Groups Social Media 261

Startup Professionals Musings

JUNE 2, 2021

Manual tracking and occasional surveys won’t keep you competitive in today’s high volume and rapidly changing market. You need a platform that is comfortable with the global scope of today’s market, with it’s wide range of social and economic cultures, trends, and needs. You need to be part of a larger ecosystem.

Software Review 355

Software Review Algorithm Global IPO 355

Startup Professionals Musings

DECEMBER 10, 2014

The world of marketing is changing faster than technology these days. Winning entrepreneurs have long since supplemented conventional print and video “push” marketing with digital online interactive “pull” marketing, and more recently added social-local-mobile ( SoLoMo ) to the mix. Proactively seek out win-win alliances.

Global 266

Global Technical Review Mobile Differentiation 266

Startup Professionals Musings

NOVEMBER 28, 2020

Even the homework is easier, with free access to more opportunity details and competitor data on your mobile device from anywhere in the world. Minimum viable products (MVPs) are recommended for validating the market, with iterative enhancement to quickly meet market feedback.

Intellectual Property 404

Intellectual Property Startup Angel Groups Social Media 404

Startup Professionals Musings

JANUARY 15, 2020

The key elements of leadership in a company, both individual and organizational, are less tangible, but very critical in setting a market value for investment, acquisition, or going public. Every business and brand has unique requirements to fit into their market environment. People relationship focus. Leadership brand development.

Valuation 311

Valuation Technical Review Due Diligence Leadership 311

Startup Professionals Musings

APRIL 18, 2022

What entrepreneurs forget or don’t realize is that most customers are wary of all technology, educating the market on new technology is expensive, takes a long time, and people buy problem solutions rather than technology. They did everything right, but the market just wasn't ready. Investors will likely wait for more traction.

Technical Review 224

Technical Review Startup Social Media Technology 224

Startup Professionals Musings

OCTOBER 2, 2018

Even with instant two-way communication via the Internet and mobile phones, your greatest new solution or service won’t found or properly recognized without marketing. I find that digital marketing is the most visible and effective place to start. I find that digital marketing is the most visible and effective place to start.

Marketing 240

Marketing Viral Channel Metrics 240

Startup Professionals Musings

OCTOBER 21, 2022

You provide the free app in the App Store that gives subscribers mobile access to your service. Complements are products that must be bought together in order to be useful, like apps with mobile phones, and fitness products to go with your fitness app. Above all, don’t forget to develop a comprehensive marketing and promotion strategy.

Developer 345

Developer Mobile Revenue Advertising 345

Startup Professionals Musings

AUGUST 2, 2017

Every business I know is intimately familiar with outbound marketing, or pushing your message out to customers through email, newspaper, and television advertising. Only a few really understand the process and value of inbound marketing, for pulling customers to your brand. Pull marketing is less expensive than push marketing.

Marketing 192

Marketing Social Media Channel Engineer 192

Startup Professionals Musings

APRIL 12, 2019

Most entrepreneurs realize and budget for the additional costs of incorporating a business, marketing, equipment costs, and manufacturing. These days, computer hardware also extends to smartphone subscriptions, iPads, and laptops as your employees and customers expect mobile operation.

Cost 264

Cost Founder Software Review Startup 264

Startup Professionals Musings

JULY 19, 2019

What entrepreneurs forget or don’t realize is that most customers are wary of all technology, educating the market on new technology is expensive, takes a long time, and people buy problem solutions rather than technology. They did everything right, but the market just wasn't ready. Investors will likely wait for more traction.

Technical Review 218

Technical Review Technology Social Media Restful 218

Startup Professionals Musings

MARCH 24, 2013

In today’s mobile hardware environment, that means able to set up meetings, convert text messages to voice, find contact information quickly, and search the Web intelligently for outside info. I believe the current major drive to mobile devices and apps has slowed the progress toward this new semantic environment, but it’s coming.

Semantic 245

Semantic Web Software Review Entrepreneur 245

Startup Professionals Musings

JANUARY 15, 2022

For some customers and many investors, a heavy focus on social networks and viral marketing may be a negative, rather than a positive. A balance of conventional and social communication and marketing is always advised. Attracting key stakeholders requires sensitivity. Pick the right platform for your business.

Social Media 315

Social Media Media Startup Analytics 315

Startup Professionals Musings

OCTOBER 5, 2013

Viral marketing and word-of-mouth are not enough these days to make your product and brand visible in the relentless onslaught of new promotional media out there today. Innovation in marketing is perhaps more important than product innovation. Yet in the business plans I see, the marketing content and budget are smaller than ever.

Marketing 260

Marketing Viral Demand Channel 260

Startup Professionals Musings

JUNE 5, 2019

Customers expect you to provide access via their mobile devices, as well as being responsive to sales and support questions on social media and multiple Internet channels and partners at their whim. The marketing metrics covers support as part of experience. Company amazingly finds you based on your interests.

Customer 211

Customer Social Media Metrics Technical Review 211

Startup Professionals Musings

FEBRUARY 5, 2018

I just finished a new book, “ Shortcut Your Startup ,” by the entrepreneur brothers Courtney and Carter Reum, and I like their summary of five critical changes in the market that every entrepreneur should capitalize on: Pervasive computer usage is now the great equalizer. Tools allow marketing in a much more targeted way.

IRR 143

IRR Marketing Startup Angel Investor 143

Startup Professionals Musings

AUGUST 25, 2018

On the other hand, everyone is doing it, so that means more competition, and the market and technology are changing faster than ever before. Even the homework is easier, with free and mobile access through the Internet to more business assistance sources, opportunity data, investors, and competitor details around the world.

Technical Cofounder 184

Technical Cofounder Intellectual Property Silicon Valley LLC 184

Startup Professionals Musings

AUGUST 2, 2019

Mobilize influencers, make the change personal for a critical mass of leaders, and maintain high-impact two-way communications. Keep the motivation level high for all constituents through internal and external marketing, social media, and events. Advance: Institutionalize new learning and leadership creation.

Technical Review 226

Technical Review Leadership Portfolio Matching 226

Startup Professionals Musings

AUGUST 15, 2022

Per a recent study by networking giant Cisco , the world’s yearly mobile data traffic has grown 17-fold over the past 5 years, reaching 11.5 According to what I see, as outlined by Surdak, this data surge is being driven by the following six technological and social trends: Mobility: smartphones, tablets, and the “Internet of things.”

Startup 315

Startup Social Media Analytics Cloud 315

Startup Professionals Musings

SEPTEMBER 2, 2012

Viral marketing and word-of-mouth are not enough these days to make your product and brand visible in the relentless onslaught of new promotional media out there today. Innovation in marketing is perhaps more important than product innovation. Yet in the business plans I see, the marketing content and budget are smaller than ever.

Customer 250

Customer Marketing Viral Demand 250

Startup Professionals Musings

OCTOBER 2, 2023

Product development at this stage is the process of scaling up for manufacturing and marketing rollout. Fortunately, in many attractive business domains, including mobile software, Internet apps and ecommerce, the cost of product development is at an all-time low. Specialized VCs start to jump in at this stage.

Angel Investor 256

Angel Investor Early Stage Incubator Government 256

Startup Professionals Musings

SEPTEMBER 29, 2017

Not many people have the bandwidth to simultaneously cover all the required bases in finance, marketing, manufacturing, and operations, as well as solution development. Convert your vision to milestones to mobilize hearts and minds. It takes a working team to build a business.

Bandwidth 154

Bandwidth Leadership Mobile Finance 154

Startup Professionals Musings

DECEMBER 8, 2013

You have to build a web presence with marketing content to get visibility above the 51 million other new websites created last year, and attract the customers you need. A good start is a book on content marketing, “ Accelerate! ” Arnie Kuenn business content marketing entrepreneur startup' Provide convenience through podcasts.

Widget 286

Widget Marketing Curation Audio 286

Startup Professionals Musings

AUGUST 6, 2016

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. His professional background includes having held marketing-executive roles at big companies as well as startups. Email marketing. Direct mail marketing.

Viral 120

Viral Lead Generation Customer SEM 120

Startup Professionals Musings

APRIL 14, 2014

Now the real work begins – promotion, marketing, blogging, and all types of search engine marketing. The next step in complexity is building a software product that you can offer as a service to your customers, or a mobile smartphone app. Publish the site and now you are in business.

Startup 252

Startup eCommerce Hosting Bootstrapping 252

Startup Professionals Musings

SEPTEMBER 9, 2023

The total experience design begins with a common vision, but then must cross the borders between product, packaging, marketing, customer support, and many other disciplines. Others include the marketing awareness and education stage, online and in-store shopping stage, setup stage, support, and upgrade considerations.

Design 262

Design Customer Bandwidth Social Media 262

Startup Professionals Musings

FEBRUARY 4, 2017

Viral marketing and word-of-mouth are not enough these days to make your product and brand visible in the relentless onslaught of new promotional media out there today. Innovation in marketing is perhaps more important than product innovation. Yet in the business plans I see, the marketing content and budget are smaller than ever.

Marketing 120

Marketing Viral Demand Channel 120

Startup Professionals Musings

JULY 9, 2022

Mobile Computing. From tablets to smart phones to the Apple watch, people are increasingly relying on their mobile devices to assist them in managing their lives. Every entrepreneur needs to leverage social media for better marketing, requirements, and customer service. Gamification.

Technology 334

Technology Social Media Cloud Retention 334

Startup Professionals Musings

JULY 19, 2017

What entrepreneurs forget or don’t realize is that most customers are wary of all technology, educating the market on new technology is expensive, takes a long time, and people buy problem solutions rather than technology. They did everything right, but the market just wasn't ready. Investors will likely wait for more traction.

Technical Review 152

Technical Review Technology Social Media Restful 152

Startup Professionals Musings

OCTOBER 27, 2012

You have to build a web presence with marketing content to get visibility above the 300 million other new websites created last year, and attract the customers you need. Recently I was reviewing a book on content marketing, “ Accelerate! ” But most entrepreneurs don’t know where to start. Provide convenience through podcasts.

Widget 233

Widget Entrepreneur Marketing Curation 233

Startup Professionals Musings

JANUARY 18, 2021

Product development at this stage is the process of scaling up for manufacturing and marketing rollout. Fortunately, in many attractive business domains, including mobile software, Internet apps and ecommerce, the cost of product development is at an all-time low. Specialized VCs start to jump in at this stage.

Early Stage 412

Early Stage Angel Investor Incubator Government 412

Startup Professionals Musings

JUNE 4, 2011

Viral marketing and word-of-mouth are not enough these days to make your product and brand visible in the relentless onslaught of new promotional media out there today. Innovation in marketing is perhaps more important than product innovation. Yet in the business plans I see, the marketing content and budget are smaller than ever.

Viral 228

Viral Marketing Startup Demand 228

Startup Professionals Musings

JULY 2, 2012

An underrated portion of every startup effort must be about communication and marketing. By habit, people market to customers like themselves, because they know what they like and need. Kelly McDonald, who runs a top ad agency, takes on this challenge in “ How to Market to People Not Like You.” Proactively deal with naysayers.

Marketing 245

Marketing Database Social Media Media 245