Startup Professionals Musings

article thumbnail

5 Stages In Leading Paradigm Shift Levels Of Change

Startup Professionals Musings

Define and document the portfolio of initiatives to deliver on your strategic objectives and fulfill your production and skill requirements. Scale up your portfolio of initiatives, monitor progress and dynamically pivot as your plans are implemented. Architect: Build an actionable plan and acquire delivery resources.

article thumbnail

6 Key Tenets Of A Winning Marketing Story In Business

Startup Professionals Musings

In my role as a mentor to entrepreneurs and an angel investor, I find that too many are stuck in this myth that a good pitch, and good marketing content, should consist of more product features, and more hype on customer benefits. With the current data overload, we remember someone who does more than inform us.

Marketing 173
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Should You Negotiate Ownership Options In A Startup?

Startup Professionals Musings

Plus you have to remember that these 200,000 shares could still be worth nothing in four years, depending on the “strike price” today, compared to the market price four years from now. CEO brought in to replace the founder, 5 - 10% CTO, CFO, VP of Marketing or Sales, 1.5 - 3% Chief Engineer or Architect, 1 - 1.5%

article thumbnail

8 Indicators Of The Innovation Focus In Your Business

Startup Professionals Musings

The focus at this level, primarily in companies that have a long history of success, usually in very stable markets, is to continue sustaining and exploiting existing advantages. I see this often in highly regulated markets, and ones driven by bureaucrats. Innovation seems risky and unattractive.

article thumbnail

6 Secrets To Making Your Pitch To Investors Stand Out

Startup Professionals Musings

In my role as a mentor to entrepreneurs and an angel investor, I find that too many are stuck in this myth that a good pitch, and good marketing content, should consist of more product features, and more hype on customer benefits. With the current data overload, we remember someone who does more than inform us.

article thumbnail

How Well Versed Are You In Startup Investor Jargon?

Startup Professionals Musings

I’m not recommending that you saturate your discussions with lingo, but responding with a blank stare once-too-often won’t convince anyone that you can build the next world-changing business or outpace the market. Growth-hacking” marketing. It’s a term of respect and endearment.

article thumbnail

These 8 Disciplines Define A Fundable Entrepreneur

Startup Professionals Musings

If your strength is technology, find a co-founder who has a comparable strength in business, finance or marketing. A large portion of your competitive advantage and your potential value to investors is the size of your intellectual property portfolio. Ship a minimum viable product quickly, test the market and iterate.