Entrepreneurs-Journey.com by Yaro Starak

FEBRUARY 22, 2010

Ed Dale, if you don’t know him, is one of Australia’s most well known and likable Internet marketers, who adds a uniquely Australian flavour to the industry. Ed also has a rep for website flipping, having earlier in his career sold his website portfolio for $5 million dollars. The Cutting Edge Of Internet Marketing.

Internet 79

Internet Marketing SEO Social Media 79

Duct Tape Marketing

APRIL 14, 2022

Why Partnerships Are The Future Of Marketing written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Robert Glazer. In this episode of the Duct Tape Marketing Podcast , I interview Bob Glazer. Bob is the Founder and Chairman of the Board of Acceleration Partners, a global partner marketing agency.

Marketing 90

Marketing Affiliate Channel Software Review 90

Hearpreneur

JULY 20, 2018

I was at a crossroads in my career and debating about starting my own sales and marketing consulting business. I’ve come up with my business name: Ebooks4fashion, because I wanted to create a platform of fashion marketing that helps fashion entrepreneurs, most women to start or to grow their business, through ebooks and online courses.

Naming 71

Naming OTC Entrepreneur PPC 71

ConversionXL

FEBRUARY 19, 2016

There are issues that I’ve heard marketers bring up where there can be a conflict between CRO and SEO. Still a lot of marketers don’t believe it – or they’re at least skeptical about some of the technical aspects of testing and SEO. PPC – Goal is traffic & conversions (Focus on ROI for conversion)”.

SEO 48

SEO Technical Review Algorithm Jacksonville 48

The Next Web

JANUARY 21, 2014

Josephine Sabin is the Marketing Manager for DesignCrowd. Testimonials are great addition to your portfolio, especially if you can get a big client to vouch for your work. Market yourself. Many freelancers don’t spend time on marketing because they feel it’s unnecessary or ineffective.

PPC 154

PPC Campaign .Net Social Media 154

The Equity Kicker

FEBRUARY 6, 2012

Our portfolio company Conversocial has done a fantastic job recently raising their profile on a limited budget. Their marketing strategy has two related strands, firstly assume a position of thought leadership centred around the founder and CEO, Josh March, and secondly generate press coverage by intelligent use of data.

Leadership 117

Leadership Marketing PR Social Media 117

Duct Tape Marketing

MARCH 28, 2016

10 Reasons Why People Don’t Trust Your Website written by Phil Singleton read more at Duct Tape Marketing. You don’t provide any Client, Portfolio or Case Study Information. In addition to publishing testimonials from clients, show off your portfolio and publish a case study. It’s just the way it is.

Kansas City 28

Kansas City Kansas SEO Software Review 28

Occam's Razor

OCTOBER 21, 2013

This led to the problem we, Marketers, SEOs, Analysts, fondly refer to as not provided. A lot of the keywords I used to add to my campaigns came from the long, long tail I saw in my organic search data (I would take the best performers there and use PPC to get more traffic) and from competitive intelligence research.

Search 154

Search SEO Analytics Engineer 154

Occam's Razor

JULY 22, 2013

For example AIDA is from the siloed lens of Marketing (and full disclosure, I humbly believe serves company's own selfish perspective). Most of the frameworks we have also don't optimally capture the complexity of digital marketing and measurement. We don't think about our marketing expansively enough.

Framework 163

Framework Marketing Metrics Audience 163

Duct Tape Marketing

MARCH 14, 2013

Thursday is guest post day here at Duct Tape Marketing and today’s guest is Gregg Schwartz. Instead, smart investors spread their investments around to a diverse portfolio of stocks, bonds, mutual funds, cash and other assets. Some inbound sales leads are your ideal target market, and others are not. – Enjoy!

Lead Generation 67

Lead Generation B2B Portfolio Sales Cycle 67

Occam's Razor

SEPTEMBER 30, 2013

We'll start with digital at the highest strategic level, which leads us into content marketing, from there it is a quick hop over to the challenge of metrics and silos, followed by a recommendation to optimize for the global maxima, and we end with the last two visuals that cover social investment and social content strategy.

Analytics 154

Analytics Marketing Social Media Technical Review 154

Venture Chronicles

DECEMBER 20, 2011

Brand Marketing Meets PPC: In most companies marketing exists in two forms, brand management and promotional marketing. Social as a Service: If you are a SaaS application there is an increasing portfolio of services that you can plug into your application to bring social capabilities as a layered service.

PPC 32

PPC Social Network Mobile Campaign 32

Occam's Razor

APRIL 21, 2014

about digital marketing and analytics. Strategy two… Book two hours with the senior most company leaders who will talk to you, and create the Digital Marketing and Measurement Model. Best Metrics For Digital Marketing: Rock Your Own And Rent Strategies 2. For some answers, What is Avinash's typical day like?

Analytics 131

Analytics Marketing Campaign Metrics 131

Entrepreneurs-Journey.com by Yaro Starak

JUNE 9, 2011

This means that they can’t hope to base a business on marketing cool, cutting-edge products, or towards the consumer market rather than the B2B (business-to-business) market. Will our buying psyches remain unscathed or will we always be doubtful of the stock market and the volcano that is the U.S. economic system?

Oklahoma 76

Oklahoma Stock B2C PPC 76

VC Adventure

AUGUST 10, 2010

In it, he describes our philosophy around seed investing and differentiates it from what others (but not everyone) in the market is doing. At the end of his post Brad lists out the companies in the Foundry portfolio that started as seed investments ( AdMeld , Gnip , Lijit , Mandlebrot , Next Big Sound , Standing Cloud , and Trada ).

Syndicate 74

Syndicate Syndication Due Diligence SEM 74

Occam's Razor

AUGUST 9, 2016

For our Market Motive Analytics training course , we provide students with access to one ecommerce and one non-ecommerce site because they simply can't learn well enough from my magnificent videos. SEO & PPC, Because You Should! You spend money on SEO and PPC. Play with Enhanced Ecommerce Reports. Now, you can!

Analytics 60

Analytics Metrics eCommerce PPC 60

VC Adventure

AUGUST 27, 2009

(..)

PPC 48

PPC Portfolio Marketing 48

Occam's Razor

AUGUST 12, 2013

MCA-O2S covers the challenge of attributing the offline impact (revenue/brand value/butts in seats/phone calls/etc) driven by online marketing and advertising. MCA-AMS covers the challenge of attributing accurate impact of our marketing and advertising efforts across multiple devices (desktop, laptop, mobile, TV). From a Venn -diagram.

Channel 161

Channel Analytics Campaign Conversion 161

Occam's Razor

OCTOBER 24, 2016

You want to win big with data, with marketing, with transformative digital yada yada and blah blah, evolve. I'll say this again at the very end… As a Marketer or an Analyst, there is nothing you'll attempt that will be more complex and challenging than what you are about to read in this post. Evolution works.

Analytics 60

Analytics Metrics Technical Review Channel 60

Occam's Razor

SEPTEMBER 29, 2009

One of the ultimate excuses for not measuring impact of Marketing campaigns is: "Oh, that's just a branding campaign." Very common goal for many marketing campaigns. There are a number of wonderful metrics you can use to measure online success of such marketing campaigns. " Admit it, you've heard it.

Campaign 128

Campaign Analytics Metrics Search 128

Occam's Razor

JULY 1, 2008

You struggle to get budget to hire Analysts or Marketers. If you are willing to create a small portfolio of initiatives then you can get a pretty decent understanding of the hidden impact (offline) of your web presence. Good old fashioned market research to isolate the impact of your online presence on your offline channels.

Analytics 116

Analytics Conversion Campaign Redemption 116

Occam's Razor

MAY 20, 2013

At ZQI U, a vast number of students enroll into online-only courses (just like our analytics, PPC, mobile, and SEO Master Certification students at my awesome Market Motive ). Digital advertising and marketing is a key part of ZQI's multi-channel acquisition portfolio. They do everything.

Analytics 139

Analytics Aggregator Channel B2B 139

Duct Tape Marketing

AUGUST 29, 2013

Content Marketing for Brand Engagement and Demand Generation written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing Thursday is guest post day here at Duct Tape Marketing and today’s guest is David Capece – Enjoy! Improve brand perception. Become a thought leader.

Demand 65

Demand Tampa Marketing B2B 65

ConversionXL

AUGUST 14, 2019

Over the last 18 months or so, Google Data Studio has evolved from an appealing but clunky application to a tool that we recommend to any digital marketer. Whether you’re an agency or an in-house marketer, being able to demonstrate the value of what you’re doing is essential. As their PPC agency, we had to justify this dip.

Analytics 123

Analytics Metrics eCommerce Search 123

Occam's Razor

APRIL 6, 2009

This is the prime reason I tell Analysts, Marketers, CEO's, my children not to just obsess about the head!]. Win – Win for Organic and Paid Search Marketers. If you are a Paid Search Marketer (PPC) then use SbKT to identify relevant long tail keywords and their corresponding landing page. You can't.

Search 103

Search PPC Matching Analytics 103

Occam's Razor

APRIL 23, 2012

Helps make marketing better. Every web analytics tool in the market measures single-session conversion rate, so if visitor, your potential customer, does not convert in that single session (i.e, Working ever harder on understanding your content, CMS and business strategy to do ever better SEO and PPC. Yes, data is important.

Metrics 152

Metrics Analytics Search Channel 152

Occam's Razor

JANUARY 7, 2014

4: The Analytics/Marketing skills in your Analysis Ninjas is 70/30. #3. The organization functions off a clearly defined Digital Marketing & Measurement Model. #1. An example is: "We should add these 80 keywords to our PPC portfolio with a max bid of $14." You know what your Return on Analytics is!

Analytics 140

Analytics Web Metrics DC 140

ConversionXL

APRIL 9, 2013

If you’re using landing pages to drive PPC traffic to, and you want them to buy something – you’re probably using one too (or should!). If they’re using stuff like ‘leverage’ and ‘our principals are standing by’ in their portfolio copy, run! Design is half the marketing and sales.

Sales 133

Sales Design PPC Video 133

Occam's Razor

APRIL 29, 2013

It turns out that Marketers, especially Digital Marketers, make really silly mistakes when it comes to data. In the last couple months I've spent a lot of time with senior level marketers on three different continents. Marketer, is not spent with data you''ll fail to achieve professional success.]. Small data.

Metrics 166

Metrics Marketing Search SEO 166