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What’s The Difference Between Content Marketing And PR?


Today’s post talks about two very related but still different fields of work and shares the difference between content marketing and PR.

PR 42

The Silent Benefits of PR

Both Sides of the Table

I’ve been having this PR discussion with three separate portfolio companies at once so I thought I’d just publish my thoughts more broadly.

PR 155

This Marketing Tactic Is Making Traditional PR Obsolete

Fresh Inc.: The Staff Blog

Here's why content marketing is replacing the press release

PR 40

?5 PR Myths Small Business Owners Should Ignore

YFS Magazine

Have you ever heard someone say, "PR is the same thing as advertising.

PR 26

Marketing and PR Shouldn't Fight

Fresh Inc.: The Staff Blog

People often confuse marketing and public relations, but they''re very distinct functions. Here''s how to make sure the two complement each other well at your company

PR 37

PR Expert Reveals Why Entrepreneurs Should Manage Their Own Brand Visibility

YFS Magazine

Grow Marketing & Sales marketing PR public relations publicity

PR 46

PR Lessons From Santa Claus

YFS Magazine

An obvious solution to making PR more cost-effective is to do it yourself, also known as DIY, initially. So, what's the best way to start? Like

PR 17

5 PR Mistakes To Avoid When Pitching Your Business To Media Outlets

YFS Magazine

Grow Marketing & Sales marketing media outreach media pitch PR public relations

PR 34

Deconstructing PR: Advice From A Former VentureBeat Writer

Startup Marketing Blog

Most business owners intuitively understand that PR is important. With PR, a story needs to exist before an article is written.

PR 57

5 Brilliant PR Tips To Get Quality Media Coverage

YFS Magazine

Rather than wishing you had a larger marketing budget, use these five tips to generate press exposure.

PR 27

5 Money-Making Marketing Tips For Startups

YFS Magazine

Grow Marketing & Sales marketing marketing strategy PR public relations starting a business

6 ways content marketing has changed the way we do PR

The Next Web

Shannon Byrne is the Content and PR Manager at Mention where she crafts words, creates strategies, and recruits loyal advocates.

PR 62

How To Do Your Own PR — 3 Tips For Startup Founders

YFS Magazine

Grow Marketing & Sales media coverage media pitch PR public relations

PR 39

Here’s How to Do PR on a Budget

Both Sides of the Table

Yesterday I wrote a post about The Silent Benefits of PR in which I pointed out that most young companies I encounter don’t fully grasp the benefits of PR because they are less measurable than product milestones or customer acquisition analyses (like CAC/LTV). The reality is you must be great at HR, PR, finance AND product.

PR 93

How to Do Your Own PR If You Can’t Afford to Hire an Agency

Up and Running

Whatever the case, there are tools and strategies you can use as an SMB owner to build your social and PR game plan. Best of all? Crazy, right?

PR 55

Don’t Forget SEO in Your Content-Marketing Strategy

Rembrandt Communications

Take advantage of this competitive tool to boost sales and online awareness Content is a huge part of most marketing strategies right now.

SEO 49

4 Tips For Entrepreneurs Who Want To Do Their Own PR

YFS Magazine

When you work for yourself and you're just starting out, it is often up to you to market your business and get it "out there".

PR 24

5 Ways Content Marketing Can Benefit PR

Duct Tape Marketing

5 Ways Content Marketing Can Benefit PR written by Guest Post read more at Duct Tape Marketing. photo credit PicJumbo.

Top 10 Ways To Leverage LinkedIn For PR

Fresh Inc.: The Staff Blog

They immediately put me in touch with Senior Director of Corporate Communications, Catherine Fisher, so we could sit down and talk "PR shop."

PR 48

Is Social Media Advertising or PR?

Fresh Inc.: The Staff Blog

PR excels at messaging, but advertising focuses on results. So where does that leave your social media marketing?

Avoid These 7 Overused Marketing and PR Words

Fresh Inc.: The Staff Blog

Want to make your marketing and PR pop? Avoid these words

PR 22

What Starbucks' Red Cup Controversy Teaches Us About Negative PR

Fresh Inc.: The Staff Blog

The Starbucks red cup decision is one of the best marketing shortcuts of the year

PR 43

Do Your Own PR

Mike Michalowicz

Let’s get this straight right now: PR stands for Public Relations. Too many entrepreneurs think it is simply a different word for marketing.

PR 14

Book Marketing – What Can A PR Pro Do For You


As servants of the all-important book launch, PR professionals tie up every loose end to ensure an author’s writing gets the recognition it deserves.

PR 18

How to use PR Firms at Startups

Both Sides of the Table

PR is a process, not an event - For starters let me say that you shouldn’t do PR around milestones.  It’s a continual process.

PR 84

Does Your SEO BtoB Content Strategy Work WITH your PR and Marketing?

Rembrandt Communications

The post Does Your SEO BtoB Content Strategy Work WITH your PR and Marketing? appeared first on Boost sales with BtoB Content Strategy, SEO and PR here. Combine content efforts for the best results! Do you write content only to share your thoughts and insights? Do you send out a press release just to announce news?

SEO 17

16 PR Strategies Every Small Business Should Stop Using Right Now

Up and Running

PR can do wonders for your startup or small business, but not all strategies have proven to be effective. Over-the-Top Self-Promotion.

PR 48

Startup PR Tip: To Get Press, Don't Pitch Your Product


Entrepreneurs that are looking to get attention from bloggers and journalists will often pitch their businesses themselves or though a PR agency.

PR 60

5 Common Mistakes Made By Content Marketing Beginners


Look around and you’ll notice that almost every other company – rather, all of them, are trying their hand at content marketing.

You Don't Know Jack About PR

Fresh Inc.: The Staff Blog

As a result of these two fundamental differences, advertising is used to create awareness, while PR is used to enhance credibility. Think again.

PR 49

The Ultimate Tutorial to Add Inbound Marketing Into Your PR Strategy

Duct Tape Marketing

Thursday is guest post day here at Duct Tape Marketing and today’s guest is from  Kelly Marsh   – Enjoy! Blogging. Social media. Word of Mouth.

PPC 27

25 Marketers Share Awesome Social Analytics Tools For 2016


2015 was a great year for Content marketers and brand owners. Keep this list printed out next to your marketing plans! Tool 4: Buffer. 5.

10 tips for setting up an international PR strategy

The Next Web

Lorenzo Grandi is the marketing & community manager at His work is to help people get the most out of their PR efforts online.

PR 37

Do Your Own PR--Like a Pro

Fresh Inc.: The Staff Blog

Why pay big money to a PR firm when it''s so easy to get media coverage? As you can see, there''s no big mystery to doing PR work. Maybe.

PR 35

What Startups Can Learn About PR and Crisis Management

Both Sides of the Table

But if you’re going to say something controversial make it about the market you serve. Make the story be about your market. Wrong.

PR 97

10 Essential PR Tips for Startups

10 Essential PR Tips for Startups. Sign up for her course on “ PR for Startups ” to learn more about getting media coverage for your fledgling business. Therefore, marketing and public relations are often tackled piecemeal by whomever has time. Marketing. TIP: As a startup – use PR for link building.

PR 47

Is Content Marketing the New Journalism?


HANDPICKED RELATED LEARNING: Content Marketing 101 for your brands. Hello brand journalism: Content Marketing is the brand new revenue channel.

For marketing early startups: Deep, not wide

A Smart Bear: Startups and Marketing for Geeks

Because success in social marketing channels arises from a resonance between your personality and the norms and language of that channel.

How To Vet And Onboard A PR Company For Your Startup

YFS Magazine

Often PR is an afterthought in the startup world. By the time a new business realizes they need PR or marketing help, it’s too late.

PR 10

A Look Inside the Fascinating Cannabis Branding and Marketing Boom

crowdSPRING Blog

As Forbes reports : The size of the market for legal marijuana in the United States is projected to grow to $7.1 Bias is still a concern.