Gust

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Intellectual Property for Startups in the Real World

Gust

Later stage companies have some additional concerns: What favorable impact could IP have for PR, marketing and investor relations purposes, or as an attraction to potential acquirors? Designing and producing marketing and PR materials (copyright, trademark). Easier said than done!)

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You are the Best One to Build Your Startup Brand

Gust

At any point, hiring a professional to generate your PR may be well worth the cost, but it’s not required. The earlier and more you learn about marketing, the more effective you will be later. Try to think like a reporter, editor, or producer, analyze their audience, and come up with “the hook.” In a startup, you are the brand.

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“AirB&E” and Disaster Response for Consumer Startups

Gust

A startup that has found product-market fit needs to transition quickly into that category, with operational excellence taking precedence over bursts of creative brilliance. Speed of response can be critical when a PR disaster like “Ransackgate” strikes. Consider “deputizing” some of them with limited administrator powers.

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