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MARCH 3, 2015
Ellie Mirman was the first marketer hired by the CMO of HubSpot, the Boston-based marketing software startup that IPOed in 2014. Below, she shares lessons learned from the earliest days of marketing the company and how this has translated to her second startup role as VP of Marketing at Toast. How did you address that?
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JANUARY 27, 2021
If you love juggling a broad range of exciting projects, and are operationally minded with a creative marketing bent, we’d love to speak to you about potentially joining our tight-knit team. . You have 2-4 years of professional experience in marketing, social media, event coordination, or business operations. Who Are We Looking For.
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JULY 24, 2015
Some say it’s a marketing and story-telling problem. The tweet that really spoke the most truth to this discussion (just check the replies for proof), was from Mike Troiano, a well-known marketer and CMO of Actifio, which is considered to be IPO-bound in the next year or two. Some say it’s a lack of risk-taking appetite.
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DECEMBER 7, 2020
The media world is notoriously difficult to navigate from the outside, and working with PR agencies can be even more of a black box. I frequently fielded pitches from founders and tech-oriented PR agencies, and to be honest, I auto-deleted most of them. I don’t say this to intimidate founders or sound mean. And that’s okay!
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JULY 22, 2020
If your product is good, more people talk about it and there is more social proof in the market for the effect of the WoM to multiply. PR or partnership opportunities that may not have been available at one stage can become much more accessible once you are bigger and better known. For example: Traction creates more traction.
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SEPTEMBER 16, 2019
By the time you get to this point in the pitch, you have hopefully convinced the investor that your team is special, you are pursuing a market opportunity that matters, and have a product offering that is resonating in the market. Your job is to show that your positive momentum will lead to sustained market leadership.
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SEPTEMBER 18, 2018
Nicole most recently comes to us from SmartBear Software , where she was responsible for the launch and marketing for an entire product: overseeing activities like PR, creative, content creation, and social media engagement.
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