How to Know When to Sell vs. When to Market to Customers
Both Sides of the Table
JULY 9, 2013
And with scarce resources it’s your job to decide which door this lead must go through – sales or marketing. And I think of it as a failure of Silicon Valley startups (and occasionally SV VCs who lack an understanding of enterprise purchasing) to assume you don’t need a sales process and sales reps.
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