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How to Know When to Sell vs. When to Market to Customers

Both Sides of the Table

And with scarce resources it’s your job to decide which door this lead must go through – sales or marketing. And I think of it as a failure of Silicon Valley startups (and occasionally SV VCs who lack an understanding of enterprise purchasing) to assume you don’t need a sales process and sales reps.

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Twitter Link Roundup #229 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More

crowdSPRING Blog

These posts and videos are about logo design , web design , startups, entrepreneurship, small business, leadership, social media, marketing, and more! It’s getting harder to tell what’s a real Silicon Valley startup and what’s a parody – crowdspring.co/1k05eDQ. Can Better Acoustics Make Open Offices Suck Less?

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How to Configure Your Startup Team

Both Sides of the Table

My rationale is simple: everything goes wrong and only great teams can respond to competitors, markets, funding environments, staff departures, PR disasters and the like. PM’s are underrated in Silicon Valley these days. Final startup grind from msuster. For the wrong reasons. PMs are a vital part of a tech startup.

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10 Marketing Lessons for Early-Stage Tech Startups

Both Sides of the Table

The following are some lessons I learned about early-stage startup marketing. Because market is such a broad topic, I’m restricting these lessons to PR marketing (as opposed SEO, SEM, product marketing, etc.). I call this “marketing futures.&# You need some guidelines to make decisions.

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Twitter Link Roundup #203 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More

crowdSPRING Blog

These posts and videos are about logo design , web design , startups, entrepreneurship, small business, leadership, social media, marketing, and more! Empower Your Small Business: content marketing, pricing dilemmas, conference call services – crowdspring.co/18PL3mb. Can you believe this is Roundup number 200!?!?

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Twitter Link Roundup #180 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More

crowdSPRING Blog

These posts and videos are about logo design , web design , startups, entrepreneurship, small business, leadership, social media, marketing, and more! 6 Ways to Make Your Business Card Your Best Marketing Tool | Entrepreneur – [link]. Small Business and Social Marketing: Time for an Audit? – [link].

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Is the Lean Startup Dead?

Steve Blank

Reading the NY Times article “ Jeffrey Katzenberg Raises $1 Billion for Short-Form Video Venture, ” I realized it was time for a new startup heuristic: the amount of customer discovery and product-market fit you need to find is inversely proportional to the amount and availability of risk capital. ” Fire, Ready, Aim. IPOs dried up.

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