crowdSPRING Blog

OCTOBER 10, 2014

These posts and videos are about logo design , web design , startups, entrepreneurship, small business, leadership, social media, marketing, and more! 12 free email marketing templates for small businesses | Econsultancy – crowdspring.co/1nSfwgB. Best Practices for Mobile SEO | Mobile Marketing – crowdspring.co/ZvOJfc.

Social Media 97

Social Media Small Business Design Media 97

ReadWriteStart

NOVEMBER 18, 2019

Here are four critical challenges of tech startup PR. Without it, companies like Magic Leap would be starved of capital while trying to bring their AR technology to market. To have the correct image in technology means businesses must have a thorough understanding of the field of public relations (PR).

PR 107

PR Startup Social Media Silicon Valley 107

Startup Professionals Musings

FEBRUARY 18, 2018

It takes a long immersion in the marketplace for someone to be a true insider, understand the subtleties of the competitive landscape, recognize the people who are true assets (independent of titles), and look through the propaganda of technical collateral and PR campaigns. These people also have the credibility to attract investors.

Technical Cofounder 144

Technical Cofounder Cofounder Advisory Board Startup 144

Steve Blank

APRIL 23, 2018

When Sloan arrived at GM in 1920 he realized that the traditional centralized management structures organized by function (sales, manufacturing, distribution, and marketing) were a poor fit for managing GM’s diverse product lines. Modern Corporation Marketing. auto market. car market. General Motors had 20%.

Michigan 268

Michigan Cofounder Stock Forecast 268

Startup Professionals Musings

JUNE 11, 2014

It takes a long immersion in the marketplace for someone to be a true insider, understand the subtleties of the competitive landscape, recognize the people who are true assets (independent of titles), and look through the propaganda of technical collateral and PR campaigns. These people also have the credibility to attract investors.

Technical Cofounder 245

Technical Cofounder Cofounder Advisory Board Startup 245

Both Sides of the Table

APRIL 19, 2011

o Huge on PR, “Be Everywhere” is his motto – fly to NY, proactively everywhere he could get press. To make PR big you need to find a way to “make news”. To make PR big you need to find a way to “make news”. Mark: 10% warrant coverage is like stock options. And he said ok got it.

Acquisition 304

Acquisition Warrant Customer Term Sheet 304

crowdSPRING Blog

AUGUST 29, 2013

These posts and videos are about logo design , web design , startups, entrepreneurship, small business, leadership, social media, marketing, and more! Find more creative ads in the Social Media and Marketing section below. Product/Market Fit is a Continuum | Startup Management – [link]. The Washington Post – [link].

Social Media 92

Social Media Small Business Design Media 92

crowdSPRING Blog

NOVEMBER 7, 2014

We like to talk about logo design , web design , startups, entrepreneurship, small business, leadership, social media, marketing, and various random stuff! Small Business and Startups: Customer Service Marketing Manifesto – crowdspring.co/1wYokDi. Startup Equity and Stock Options: What’s It Worth to You?

Social Media 99

Social Media Small Business Design Media 99

Both Sides of the Table

JUNE 8, 2010

We’re here for Greycroft’s CEO Summit – a gathering of the CEO’s of their portfolio companies with guest speakers covering topics including how to build your team, PR, customer development, etc. Get your product/market fit working before you ramp up your costs (or raise too much money). And market your brand, not your personality.

PR 279

PR Technical Review Portfolio Customer Development 279

crowdSPRING Blog

AUGUST 26, 2011

These posts and videos are about logo design , web design , startups, entrepreneurship, small business, leadership, social media, marketing, and more! Stocking is the new rage. Stocking involves imitating a stock photo. Marketing 101: channel management and the digital domain – [link]. That’s old news.

Social Media 92

Social Media Small Business Design Media 92

Startup Professionals Musings

SEPTEMBER 13, 2015

It takes a long immersion in the marketplace for someone to be a true insider, understand the subtleties of the competitive landscape, recognize the people who are true assets (independent of titles), and look through the propaganda of technical collateral and PR campaigns. These people also have the credibility to attract investors.

Technical Cofounder 120

Technical Cofounder Cofounder Advisory Board Stock Options 120

Both Sides of the Table

AUGUST 28, 2009

Buzzsaw (owned by Autodesk) raised $90 million and was making weekly noise in the market. Our biggest problem was market traction not each other. If you don’t address it they’re minds are shaped by competitor PR. Don’t underestimate the impact of good PR on your competitors. Having a conversation.

PR 331

PR Software Review Ireland Germany 331

Both Sides of the Table

OCTOBER 10, 2011

Each with its own head, its own financial reporting and its own content strategy, pricing strategy and marketing strategy. Netflix needs to borrow the marketing prowess of Salesforce.com. Given how badly the announcement of the splitting went and their inability to control the PR cycle (or their stock price!) A blog post!

Customer 287

Customer Technical Review Caching PR 287

crowdSPRING Blog

NOVEMBER 10, 2010

These posts and videos are about logo design , web design , startups, entrepreneurship, small business, leadership, social media, marketing, and more! Lessons Learned From Helping Over 150 Startups With Marketing Part 1 – [link]. Employee Equity: Restricted Stock and RSUs on #mbamondays – [link]. Who’s on first?

Social Media 92

Social Media Costa Rica Small Business Design 92

Transformify

MARCH 14, 2020

At the same time, the stock markets collapsed, and most businesses already report skyrocketing losses, unmet revenue targets and insufficient stock due to production slow down in China, India and the rest of the world. It’s equal access to jobs and diversity of thought that add value to the business.

Hiring 98

Hiring Bulgaria Italy Spain 98

This is going to be BIG.

AUGUST 25, 2011

Get your PR pitches out. Stock footage of founders talking about company culture, satisfying customers, or CTOs chatting about their philosophies on code can go a long way--for recruiting, for marketing, or even for getting yourself on TV for PR now that everyone knows you can speak so eloquently and that you show well on video.

Technical Review 114

Technical Review Software Review PR Cofounder 114

crowdSPRING Blog

FEBRUARY 10, 2011

These posts and videos are about logo design , web design , startups, entrepreneurship, small business, leadership, social media, marketing, and more! Options to Consider When Looking for Stock Photos: Free vs Paid Solutions – [link]. Here are some of the links that I’ve liked and shared this past week!

Social Media 90

Social Media Small Business Design Media 90

crowdSPRING Blog

JUNE 24, 2011

These posts and videos are about logo design , web design , startups, entrepreneurship, small business, leadership, social media, marketing, and more! Lean Marketing 101: Giving good interview, or how to get a reporter to eat from your hand – [link]. 5 Mistakes You Can’t Afford to Make with Stock Options – [link].

Social Media 91

Social Media Small Business Design Media 91

Hearpreneur

JULY 1, 2020

Several “experts” in marketing and advertising, and IP lawyers, tried to talk me into changing it. My journey building the software naturally led into starting a marketing consulting firm that helps SMEs rank on page 1 for their highest value keywords. Buttercloth was born. It was just natural. But I stuck to my gut feelings.

Naming 150

Naming Entrepreneur New Hampshire LLC 150

crowdSPRING Blog

AUGUST 24, 2012

These posts and videos are about logo design , web design , startups, entrepreneurship, small business, leadership, social media, marketing, and more! 3 Ways to Amplify Small-Business Marketing with Crowdsourcing – [link]. Why Email Marketing is King – [link]. Why Email Marketing is King – [link].

Social Media 92

Social Media Small Business Design Media 92

crowdSPRING Blog

DECEMBER 22, 2010

These posts and videos are about logo design , web design , startups, entrepreneurship, small business, leadership, social media, marketing, and more! Lean Marketing Strategies for Small Businesses and Startups – [link]. Why Your Startup Shouldn’t Hire a Marketer from Microsoft – [link]. – [link].

Social Media 97

Social Media Small Business Design Media 97

YoungUpstarts

JULY 6, 2011

Just because you experienced something, or a friend, or a friend’s friend heard someone experience something does not mean there is a market for that something. When possible, make PR investments and keep an active and relevant social network (e.g., blogs, Facebook, Twitter, etc.).

Intellectual Property 244

Intellectual Property Non-Compete Technical Review Business Plan 244

Both Sides of the Table

JUNE 22, 2011

They have seen one side of a market where many of us have seen the ebb and flow multiple times. Still, market amnesia by ordinarily rational actors always surprises me. I believe a bubble occurs when a market is willing to pay greater than intrinsic value for an asset class. I spoke about a lot of things during the keynote.

Saudi Arabia 309

Saudi Arabia Valuation IPO Technical Review 309

Both Sides of the Table

JANUARY 21, 2010

Forget to get around to setting up that Employee Stock Option Plan and want to be able to give the early guys their options at a low strike price? Consider it a sales & marketing expense for them. They usually ask for warrants (basically like a stock option) in exchange for taking a deferred fee. Good people and evil people.

Southern California 318

Southern California Silicon Valley IP Stock Options 318

Hearpreneur

DECEMBER 23, 2020

I am moving away from spending dollars on email and ad marketing to investing my energy into speaking engagements. As a marketing expert, one pivot we are making is increasing focus on online engagement. I aim to speak at 30-50 events next year to motivate emerging leaders and subsequently obtain new potential clients.

Entrepreneur 119

Entrepreneur Technical Review Software Review Employee 119

Austin Startup

SEPTEMBER 19, 2017

For startup founders, it’s never too early to start thinking about putting together a target market advisory board. The target market advisory board should consist of 2–4 industry veterans who have connections to C-level execs and VPs in your target market. Target market advisors can help add to your credibility.

Advisory Board 48

Advisory Board Sweat Equity Marketing Vertical 48

ConversionXL

OCTOBER 14, 2021

You work tirelessly to understand your customer, market, and competition so you can differentiate. Voice-of-customer (VoC) research, user research, competitor research, and insights on jobs-to-be-done (JTBD) can inform your marketing strategy. . Market share. Brand tracking is how you measure if those efforts are paying off.

Metrics 157

Metrics Marketing Campaign Audience 157

Hearpreneur

JANUARY 21, 2017

My last job prior to starting my own business was in medical device sales within the aesthetic space.This led me to start a digital marketing firm specializing in the aesthetic industry. 2 – Advertising Agency & Boutique PR and Advertising Agencies. Thanks to Natalie Harper, Harper PR. #3 Image Credit: Tom La Vecchia.

Entrepreneur 48

Entrepreneur Investment Bankers PR Social Media 48

Startup Lessons Learned

APRIL 29, 2013

Most commonly, that’s uncertainty about whether you can build the product at all (what MBAs call “technical risk”) or whether anybody will use or buy it (“market risk”). For example, when your company adds ano ther blade to its disposal razors , the product’s technical development, marketing and sales will follow relatively predictable paths.

Lean 165

Lean Technical Review Startup Software Review 165

www.inc.com

SEPTEMBER 24, 2011

Sales & Marketing | Wednesdays. SALES & MARKETING. Online Marketing. Bringing Innovation to Market. a 50-employee provider of e-marketing solutions to small and midsize businesses, based in Needham, Mass. The Goods: Your Business Toolbox | Thursdays. Finance | Tuesdays. Innovation | Fridays. Email address: Home.

Fractional CTO 40

Fractional CTO Equity Iowa Technical Cofounder 40

ConversionXL

JANUARY 22, 2016

Credibility is “a measure of how believable and trustworthy your marketing is perceived to be.”. For example, I don’t think anything resembling “internet marketing” design is credible (big red text, highlighted words, blinking arrows, autoplay video, etc). Say no to cheesy stock photos: Image Source. Credibility is Contextual.

Technical Review 48

Technical Review PR Reputation Web 48

Duct Tape Marketing

MAY 6, 2016

Small Businesses Must Make Data Privacy a Priority written by Guest Post read more at Duct Tape Marketing. In addition to exposing individuals to possible identity theft, security breaches also expose companies to negative PR. Internet hackers pose a credible threat to businesses and to their customers.

Small Business 34

Small Business SBA Small Business Administration Security 34

Austin Startup

FEBRUARY 9, 2019

At some point, you need to aggressively come out of stealth mode and market and sell like crazy to win. We paid Jacob in stock only. But I told him that stock would lead to one of the highest paid internships in Austin history. I think Visual Sciences stayed in stealth too long, though?—?and when we had strength.

Stealth 48

Stealth Cofounder Los Angeles Technical Review 48

Both Sides of the Table

MARCH 21, 2010

As startup entrepreneurs we all want to work with them because having their name as reference clients makes it so much easier for marketing, PR, selling to other customers, fund raising and even recruiting. Think of it as similar to an employee stock option. Make the warrants for common stock and not preferred stock.

Warrant 298

Warrant Dilution Startup Stock Options 298

Both Sides of the Table

APRIL 10, 2014

It’s why I wrote this post that the controversial first hire after an A round out to be an office manager / assistant / HR person who handles everything from stocking supplies to booking travel to scheduling group meetings. What they do with the money is add more engineers and maybe hiring a marketing person.

Startup 381

Startup PR Finance Hiring 381

Up and Running

AUGUST 8, 2014

Let’s face it: developing a marketing budget for a small business is usually not a very big priority. Typically, we just don’t have enough money to warrant having a formal marketing budget. After all, if you don’t have any money to put towards a marketing budget, what’s the point of creating one?

Marketing 118

Marketing .Net Warrant Small Business 118

www.inc.com

SEPTEMBER 24, 2011

Sales & Marketing | Wednesdays. SALES & MARKETING. Online Marketing. Bringing Innovation to Market. Why Arizona Bay started taking stock from its customers instead of cash. Even with the turmoil in the capital markets in the second half of 2007, it was another record year for merger and acquisition activity.

Arizona 40

Arizona Equity Iowa Venture Capital 40