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The Content Marketing Dilemma Faced by New Tech Startups

ReadWriteStart

For more than a decade now, content marketing has been the prized strategy of startups all over the world. But these days, tech startups trying to take advantage of the content marketing hype are finding it difficult to get involved. There’s a dilemma faced by entrepreneurs and marketers alike: content marketing saturation.

Marketing 194
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How to Evaluate Firms for a Seed VC Syndicate

Genuine VC

Term-driving investor approach – An entrepreneur finds a lead (quasi-)institutional venture investor to price and set the structure/dynamics of the round, working together to bring in additional syndicate partners (either/both other funds and individual angels). There is some correlation here, but not complete alignment, to check size (i.e.

Syndicate 207
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16 PR Strategies Every Small Business Should Stop Using Right Now

Up and Running

PR can do wonders for your startup or small business, but not all strategies have proven to be effective. Below, 16 entrepreneurs from the Young Entrepreneur Council (YEC) share the one PR strategy they think all startups and small businesses should stop using, and why. Over-the-Top Self-Promotion. Press Release Avalanches.

PR 145
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Do Less. More.

Both Sides of the Table

There’s too much PR and too many tech blogs and too many newsletters and aggregators and Twitter summarizers to even try to catch everything that’s going on and equally there’s so much noise that it becomes harder to be heard. I often tell people that in some ways it’s easier to build great companies in down markets.

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The Evolution Of The Podcast

Duct Tape Marketing

The Evolution Of The Podcast written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Todd Cochrane. In this episode of the Duct Tape Marketing Podcast , I interview Todd Cochrane. 4:32] Is that was that the initial vision was to just make it easier to get those shows syndicated? [5:48]

Audio 62
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Million Dollar PR On A Dime

YoungUpstarts

Like no other form of marketing, editorial media coverage gives companies an implied third party endorsement that can drive recognition and sales. Your local market, on the other hand, provides a perfect opportunity for exposure. A local story can extend well beyond your local market. And you should! Go Global, but think Local.

PR 100
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5 Ways Content Marketing Can Benefit PR

Duct Tape Marketing

5 Ways Content Marketing Can Benefit PR written by Guest Post read more at Duct Tape Marketing. With the advent of social media, the tables turned for professionals working in the PR industry. Some will say that social media networks are the worst imaginable PR nightmare there is. photo credit PicJumbo.

PR 28