Steve Blank

MAY 28, 2009

Customer/Market Risk Versus Invention Risk One day I was having lunch with a VC sharing what I learned from my students. Steve,&# he said, “you’re missing the most interesting part of vertical markets. Markets with Customer/Market Risk are those where the unknown is whether customers will adopt the product.

Vertical 144

Vertical Silicon Valley Marketing Customer 144

Steve Blank

SEPTEMBER 5, 2018

Reading the NY Times article “ Jeffrey Katzenberg Raises $1 Billion for Short-Form Video Venture, ” I realized it was time for a new startup heuristic: the amount of customer discovery and product-market fit you need to find is inversely proportional to the amount and availability of risk capital. ” Fire, Ready, Aim.

Lean 335

Lean Burn Rate Startup IPO 335

Steve Blank

MARCH 3, 2015

Starting in the 1950’s, Stanford’s engineering department became “outward facing” and developed a culture of spinouts and active faculty support and participation in the first wave of Silicon Valley startups. At the same time Berkeley was also developing Cold War weapons systems. See the presentation here.).

Business Plan 120

Business Plan Silicon Valley Saudi Arabia Lean 120

Duct Tape Marketing

APRIL 6, 2022

Practical Strategies For Starting A Business written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Steve Hoffman. In this episode of the Duct Tape Marketing Podcast , I interview Steve Hoffman, also known as Captain Hoff. More About Duct Tape Marketing Consultant Network: Learn more here.

San Francisco 97

San Francisco Technical Review Incubator Silicon Valley 97

Steve Blank

FEBRUARY 23, 2009

This product development diagram had become part of the DNA of Silicon Valley. That’s in stark contrast to the traditional Product Development Model where it’s expected a customer is already there and waiting and it’s simply a matter of [.] familiar with Customer Development you should be.

Product Development 143

Product Development Developer Silicon Valley Product 143

Steve Blank

JUNE 25, 2009

Twenty eight years ago I was the bright, young, eager product marketing manager called out to the field to support sales by explaining the technical details of Convergent Technologies products to potential customers. So their management teams were insisting that they OEM (buy from someone else) these products.

Technology 138

Technology Silicon Valley Fractional VPE Part-Time VPE 138

YoungUpstarts

JULY 16, 2019

Vancouver has a situated tech market with a direct line to Silicon Valley. The most sought-after hires are computer programmers and interactive media developers. Tech companies need advertising, marketing, public relations, and technical sales professionals. Job sites such as BCjobs.ca Websites such as 604jobs.ca

Canada 149

Canada Hiring Artificial Inteligence Software Developers 149

Steve Blank

NOVEMBER 13, 2012

Leveraging my marketing skills, I successfully made what Steve calls an “onslaught launch”, generating a lot of press coverage and apparent early success. However, when I looked into the detail, most of them did not have even early adaptors and the problem wasn’t “chasm crossing,” it was that almost nobody wanted their products.

Japan 292

Japan Customer Development Developer Customer 292

Berkonomics

AUGUST 10, 2017

Since this number is budgeted and pre-authorized, managers tend to focus upon other things such as sales, marketing and product development issues. It is not a strong bargaining position for the CEO to ask for money to complete a product promised for completion with the previous round of funding.

Silicon Valley 97

Silicon Valley Burn Rate Angel Investor Down Round 97

Steve Blank

FEBRUARY 23, 2009

The same issues arose time and again: big company management styles versus entrepreneurs wanting to shoot from the hip, founders versus professional managers, engineering versus marketing, marketing versus sales, missed schedule issues, sales missing the plan, running out of money, raising new money. Order Here. Now In Print!

Silicon Valley 125

Silicon Valley RSS Venture Capital California 125

Steve Blank

SEPTEMBER 24, 2009

Pattern Recognition One of the great things about being an entrepreneur is that you are constantly running a pattern recognition algorithm against a continual collection of customer and market data. Steve Blanks 30 years of Silicon Valley startup advice. But at times it’s why entrepreneurs can sink their own companies.

Customer 195

Customer Silicon Valley RSS California 195

Steve Blank

APRIL 23, 2018

When Sloan arrived at GM in 1920 he realized that the traditional centralized management structures organized by function (sales, manufacturing, distribution, and marketing) were a poor fit for managing GM’s diverse product lines. Modern Corporation Marketing. auto market. car market. General Motors had 20%.

Cofounder 268

Cofounder Michigan Stock Forecast 268

Hippoland

AUGUST 17, 2016

If the uptake is bad, you may just want to wrap up your round shy of your initial target round and go back out into the market and raise again later once you’ve made more progress. We hold this to be true in product development, and it should also hold true when raising your seed round. This should be basically free.

Equity 48

Equity Convertible Security Silicon Valley Technical Review 48

YoungUpstarts

OCTOBER 10, 2012

Brilliant ad agencies and clever marketing communications experts. Talented product developers. Customer content and engagement built rapid growth in the success of Intel ’s social media and Web-based marketing efforts, increasing “customer contacts” by a factor of tenfold and overall page views by 100x. That’s right.

Customer 154

Customer Fractional CTO Canada Technical Review 154

Steve Blank

JULY 30, 2009

As the (very junior) product marketing manager I got a call from our local salesman that someone at Apple wanted more technical information than just the spec sheets about our new (not yet shipping) chip. Market Type But most startups aren’t in existing markets. Your board nods sagely at your target customer list.

Silicon Valley 131

Silicon Valley RSS California Customer Development 131

Duct Tape Marketing

OCTOBER 29, 2019

Transcript of Bringing Marketing and Product Development Together written by John Jantsch read more at Duct Tape Marketing. John Jantsch: This episode of The Duct Tape Marketing Podcast is brought to you by Klaviyo. John Jantsch: Hello, and welcome to another episode of The Duct Tape Marketing podcast.

Product Development 31

Product Development Product Developer Marketing 31

Version One Ventures

OCTOBER 31, 2016

Growth hacking and growth teams are so commonplace today, at least inside Silicon Valley, that it’s easy to forget that “growth” (as we know it now) is a relatively new phenomenon. The evolution of the growth function changed this dynamic, mashing together product dev and marketing as integrated functions.

South Africa 60

South Africa Software Review Hockey Stick Viral 60

Steve Blank

AUGUST 27, 2009

This series of posts is a brief explanation of how we’ve evolved from Product Development to Customer Development to the Lean Startup. The Product Development Diagram Emerging early in the twentieth century, this product-centric model described a process that evolved in manufacturing industries.

Silicon Valley 260

Silicon Valley Product Startup Product Development 260

View from Seed

JULY 26, 2022

Alexandria has unparalleled founder/market fit, and the kind of deep experience and passion for her market that we love to see in all of the founders we work with.” Rachel Hodes (RH): What problem exists in the market that your business is trying to solve? . ” – Rob Go. Get to know the founders.

Silicon Valley 156

Silicon Valley Later Stage Early Stage Founder 156

Steve Blank

SEPTEMBER 10, 2009

In future posts I’ll describe how Eric Ries and the Lean Startup concept provided the equivalent model for product development activities inside the building and neatly integrates customer and agile development. They never understood Market Type. Why does Market Type matter?

Customer Development 196

Customer Development Developer Customer Silicon Valley 196

Startup Lessons Learned

NOVEMBER 11, 2008

Lessons Learned by Eric Ries Tuesday, November 11, 2008 Where did Silicon Valley come from? I think the absolute best reading on this subject is a book called Regional Advantage: Culture and Competition in Silicon Valley and Route 128 by AnnaLee Saxenian. And what were they doing beforehand?

Silicon Valley 68

Silicon Valley San Francisco Lean Continuous Deployment 68

ConversionXL

SEPTEMBER 6, 2013

I feel like “conversion rate optimization” is in 2013 what “social media marketing” was in 2009. Not because they have a conversion problem but because they never really nail the product or how to market it. So What is Customer Development? The Problem With Traditional Product Development.

Customer Development 126

Customer Development Conversion Developer Customer 126

Steve Blank

AUGUST 29, 2016

A team from their Enterprise Innovation Office has joined us at NYU as observers at our 5-day Lean LaunchPad class, while another team is in Silicon Valley with the Hacking for Defense team learning how to turn their hard problems into partnerships with commercial companies that lead to deployed solutions. The Innovation Insurgency.

Lean 177

Lean Silicon Valley Government Acquisition 177

Steve Blank

AUGUST 29, 2016

A team from their Enterprise Innovation Office has joined us at NYU as observers at our 5-day Lean LaunchPad class, while another team is in Silicon Valley with the Hacking for Defense team learning how to turn their hard problems into partnerships with commercial companies that lead to deployed solutions. The Innovation Insurgency.

Lean 177

Lean Silicon Valley Government Acquisition 177

Startup Lessons Learned

AUGUST 26, 2009

Its easy to take Silicon Valley for granted. Ive written a little bit about the origins of Silicon Valley because I think its important for us to understand how we got here in order to make sure we preserve what is best about our community. And do your customer development.

San Francisco 113

San Francisco Silicon Valley Startup Lean 113

Venture Chronicles

AUGUST 2, 2013

3) It all starts with the product: Companies can overcome a great many challenges with band-aids, duct tape, and bailing wire. but one aspect of a startup and/or growth stage company that cannot be glossed over is the product. It all starts with the product. We should have been able to do both.

Product 62

Product CTO Hire Architecture Startup 62

Austin Startup

DECEMBER 26, 2017

THE SPEAKERS MELANIE DISALVO Melanie DiSalvo began her fashion career in product development after graduating from the Fashion Institute of Technology’s Textile Development and Marketing program. Carmen Hijosa of Pinatex, Amanda Parkes of NYC Fashion Tech, and me, Melanie DiSalvo.

Technical Review 48

Technical Review Technology Philippines Silicon Valley 48

Steve Blank

SEPTEMBER 3, 2009

This post describes how the traditional product development model distorts startup sales, marketing and business development. In contrast, sales and marketing activities before first customer ship are adhoc, fuzzy, and don’t have measurable, concrete objectives. Freemium models have their own scorekeeping.)

Customer Development 215

Customer Development Developer Customer Silicon Valley 215

Steve Blank

JUNE 8, 2009

In the last three posts, we drew the relationship of market risk and invention risk with vertical markets and pointed out verticals where customer development would be useful. Ultimately you want to see if you can find customers and a market for the product as specified – as early as possible. Technology?

Vertical 122

Vertical Silicon Valley RSS Marketing 122

Steve Blank

SEPTEMBER 17, 2009

This post describes a solution – the Customer Development Model. In future posts I’ll describe how Eric Ries and the Lean Startup concept provide the equivalent model for product development activities inside the building and neatly integrates customer and agile development. This post describes such a model.

Customer Development 242

Customer Development Developer Customer Silicon Valley 242

Both Sides of the Table

APRIL 28, 2010

Dave’s a great guy with a good sense of humor and a broad knowledge of the market, which is why I was excited that he could be on the show. It is a platform to help brands building viral marketing campaigns. They focus on trying to drive engagbranded social media marketing campaigns (e.g. Enter ShoeDazzle.

Venture Capital 270

Venture Capital Cofounder Spain San Diego 270

Berkonomics

MARCH 30, 2010

Since this number is budgeted and pre-authorized, managers tend to focus upon other things such as sales, marketing and product development issues. There is an art to efficient management of a process, whether that is the process of bringing a product to market from R&D to production or developing a new product’s launch program.

Silicon Valley 85

Silicon Valley Burn Rate Angel Investor Down Round 85

Steve Blank

FEBRUARY 23, 2009

Eighty some pages later I realized that a) I had some great war stories as a good marketeer and failed CEO, b) I’d have to pay my wife and kids to read them, c) the three of them were probably the entire total available market, and d) when I looked at what I had done and what other entrepreneurs had done at their startups, that there was a pattern.

Redemption 126

Redemption Silicon Valley RSS California 126

Startup Professionals Musings

JANUARY 12, 2013

Super-angel investors are a new category of investors (like Mike Maples Jr. ), closer to venture capitalists, who are perceived to be more sophisticated, insightful, or well-connected in the startup community, particularly with respect to technology companies in Silicon Valley and other technology centers (also called micro-VCs).

Entrepreneur 274

Entrepreneur Accredited Investor Silicon Valley Angel Investor 274

Startup Lessons Learned

AUGUST 2, 2008

Lessons Learned by Eric Ries Saturday, August 2, 2008 Paul Graham on fundraising I have found no better primer on the current realities of starting a new technology company in a startup hub like Silicon Valley than Paul Grahams essays. but rest assured they would be.

San Francisco 125

San Francisco Software Review Technical Review Continuous Deployment 125

Jeff Hilimire

OCTOBER 8, 2014

We actually met taking some web development classes in Chicago. I was doing an early-stage startup in Chicago and Betsy was running a physical product development company in Charlotte that she’d recently sold. Plus, we’ll be growing into a couple of new markets soon. It’s worked out pretty great for us, though, honestly.

Cofounder 68

Cofounder Charlotte Raleigh Atlanta 68

David Teten

AUGUST 19, 2019

In addition, I’ve noted a few multi-product lending firms, e.g., Kapitus and United Capital Source , which provide RBI as one of many structural options to companies seeking capital. . We have a special program if you are pre-seed and need product development. Alternative Capital. “ You qualify if you have $5k+ MRR.

Revenue 60

Revenue Technical Review Software Review Equity 60