The marketer in you is worried about your pricing and positioning – can you justify charging for your MVP, are you delivering enough value, have you picked the right price, maybe you should wait to add a few more features, or defer charging to later? You need to prioritize learning around the riskiest parts of your product first. MORE >>

One of the jokes in my little universe is that “every time I hear the word ‘marketing’ I throw up a little in my mouth.” ” I’ve been joking about this long enough that it’s become conventional wisdom that I hate marketing. The topic is marketing. ” Have a new product feature? MORE >>

While building a product is what you do best and where you derive the biggest sense of accomplishment, building a product is NOT “the product&# of your startup. Your business model is “the product&#. Your Business Model as “The Product&#. Market Size (Customer Segment). Simple.&#. MORE >>

The problem is you don't yet have product/market fit, and until you do, you don't really know what to build. When product vision is truly clear, then it makes sense to execute it, and hiring follows. These companies are very early-stage and definitely have not shown product/market fit. Far from it. MORE >>

Obviously  you hope people will want your product. thought it was a judgement call — that “good” products are the ones people want. The de-mystification of marketing. They tend to follow the most obvious call-to-action, which means… Having no product is tragic. ProductPerhaps I should have! MORE >>