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8 Priorities When Offering A New Product Or Service

Startup Professionals Musings

Every one of you business owners I know periodically introduces new products and services to sustain growth, fight off competitors, or take advantage of new technologies. The cost of any new product these days must include education and rollout marketing, perhaps equal or greater than the development costs.

Product 354
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Email Marketing As A Pillar For Enterprise Sales

YoungUpstarts

Knowingly or unknowingly email has become a big part of our lives and that is why when it comes to marketing, email is the king. Email marketing is all about informing, influencing, and gaining the loyalty of a contact base that’s interested in your product or services. Email marketing works wonders when it is personalised.

Email 232
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Enjoy A Sales Turnaround By December!

Rembrandt Communications

It’s September, and the busy, holiday sales season is here. How To Boost 2022 Holiday Sales Fast – R.U.N.! • When was the last time you reviewed everything going on at your business including your website content, sales funnels, customer service processes, delivery materials, social media, online analytics, and more?

Sales 246
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9 Messages From Sales Training May Save Your Startup

Startup Professionals Musings

Yet in this age when customers have a thousand alternatives, and are overwhelmed by a multitude of messages, sales efforts can make or break a business. In fact, I believe modern entrepreneurs need to be super sales people, in the most positive sense, to their team as well as customers. No pain usually means no sales.

Sales 348
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17 Things We’ve Learned from Top Product Marketers

ConversionXL

Product marketing is today’s most critical marketing function. The best way to think about it: product marketing is strategy. Product marketers work to understand the market and what motivates customers. They choose the market segments to target. Start with product features.

Product 127
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Brand Marketing vs. Product Marketing: What’s the Difference and Which Should You Invest In?

ConversionXL

In 2018, after two short years and $3 million raised in startup funds, recruitment AI company Ansaro shut down due to bad market fit. Muun found a market need but failed to compete with bigger names that provided customers with authoritative content and resources. Both companies suffered from a fatal lack of marketing.

Marketing 110
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6 Marketing Specifics That Apply To Every New Venture

Startup Professionals Musings

Marketing is everything these days. Yet I see many technology entrepreneurs that focus on the basics of marketing too little and too late. I like the guidance from marketing coach David Newman’s classic book “ Do It! Don’t fall into the marketing-speak trap. How many customers will have any idea what this means to them?

Marketing 353