A Smart Bear: Startups and Marketing for Geeks
MARCH 27, 2012
Intuitively, we tend to see prices as a consequence of a product’s inherent worth , and marketers everywhere want to keep it that way. I’ve always been fascinated by the power of pricing, as demonstrated by stories like the jeweler who doubled her sales by trippling her prices. Why charge at all ?
A Smart Bear: Startups and Marketing for Geeks
NOVEMBER 5, 2014
Price is as important as any other feature to determine product/market “fit.” Marketing and sales spend is nil, so there has to be a reason it spreads by word of mouth, ideally virally as a natural result of using the product itself. $10/mo But I disagree. simple enough to be self-service).
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A Smart Bear: Startups and Marketing for Geeks
MAY 21, 2013
His most recent company, ConvertKit , makes email marketing suck less. I’d heard about other successful self-publishing endeavors, but they had always been from popular bloggers who were achieving millions in sales. to $1.99), would I lose more than half the sales?” The sale prices were ($29, $69, and $129).
A Smart Bear: Startups and Marketing for Geeks
JANUARY 10, 2011
Here’s a simple question, often asked when designing software but more useful when you’re designing your marketing and sales pitch: How are people doing this today without you? Here’s how this gets your marketing and software design off the ground. Are vets the biggest market for these cards?
A Smart Bear: Startups and Marketing for Geeks
OCTOBER 13, 2015
So, a technical founder decides she needs another developer, or a sales-oriented founder decides she needs another sales person. Does that 10x the company or create a feature so important that you win your market? Hint: If you’re not already in the scaling phase, well beyond product/market fit, the answer is: No.).
A Smart Bear: Startups and Marketing for Geeks
AUGUST 9, 2010
Steve Blank says "get outside the building," Eric Ries says "seek validated learning," Sean Ellis says "seek product/market fit," Drew Houston says "the only way to learn on a $0 budget is to talk to people.". If the VP of Marketing thinks the target customer is just like him/her, you're doomed." — Cranky Product Manager?
A Smart Bear: Startups and Marketing for Geeks
NOVEMBER 29, 2014
Or you might have gotten to 1000 customers through one marketing channel, so although surely that same channel can produce another 1000, it’s unlikely that there is 10x the inventory inside that one channel to get you to 10,000 customers. At the high end, you hit market size limits (Facebook has 1.3B
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