Brandanew

SEPTEMBER 17, 2015

Digital marketing has gone under some major makeovers over the last few years. But as a digital marketer, how do you keep up with these ever changing trends? Here are some marketing predictions for your brand success in 2016. 7 digital marketing predictions in 2015. The rise of content marketing (yes, even more!).

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Brandanew

SEPTEMBER 25, 2015

If you’re reading this or landed here because of your ‘search’ – congratulations! This is now your insight in the life of a Content Marketer. As a content marketer, I strongly feel it isn’t just about ‘ walking the walk, while talking the talk ’. So what does a day in the life of a content marketer look like?

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Brandanew

DECEMBER 7, 2015

As marketers, when we are in a hurry trying to create new, interesting content for our audience. We can sometimes forget how easy it is, nowadays, to take advantage of some great DIY content marketing tools. These really can take your content marketing efforts to the next level! . With this tool you can create “Tracks”.

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Brandanew

NOVEMBER 16, 2015

As shared before, we conducted a workshop on how to use digital marketing to generate sales with a group of authors/writers concerned about their book sales in Ann Arbor on November 12. At no point in the content marketing journey can you obtain success if you don’t quite know your ideal buyer profile. What are you waiting for?

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Brandanew

OCTOBER 14, 2016

Like any marketing channels, a few principles must be followed to help you exploit its full potential. A pro tip for any e-commerce business, in every product or product category for your enterprise, do a keyword search to identify the most popular Instagram hashtags that fit with your product lists or categories.

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Brandanew

JULY 9, 2015

Tim Berry recently wrote a great post on why content marketing is getting harder from a very personal and a business focused perspective. With many small businesses and Startups getting into the Content Marketing fray- along side the big brands, it is getting crowded indeed. Content Marketing takes long term investment and time.

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Brandanew

JULY 15, 2015

Marketing leader Michael Hyatt posted a very critical post last year- here. The bulk of the marketing happened offline, in niche circles and was hardly getting amplified online. Do remember, organic brand searches/ interests ARE your strongest customers/ advocates. They did have a website, yes, and also social media handles.

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Brandanew

OCTOBER 29, 2015

Marketers the world over collectively heave a big sigh every time Google makes a change on its search algorithms. It happened with the previous Panda and Penguin releases and as marketers we always need to be prepared for the new. They do not play a part in deciding your ranking in the general search engine.

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Brandanew

JUNE 6, 2015

I’ve been in small business and Startup marketing meetings where everyone cracked a joke on Google Panda, saying how it is terrible and keeps changing. In fact, I’d follow what Content Marketing firm, Newscred said once- Create original content not for Google bots, but for human beings. That, which can be read.

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Brandanew

AUGUST 17, 2016

Learn how to use content marketing like a pro. Optimize for search ( SEO ). Most people tend to come to your blog via a small Google search. Use tools, plugins and resources that allow your site to be search engine optimized. Where will you begin your search for the illusive yet remarkable blog?

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Brandanew

MAY 30, 2016

Enroll today in our Content Marketing 101 eCourse ! Many of us know this as “search engine optimization” or SEO. The Road Ahead- A Long Tail Mix With Search Intent. Keywords are embedded in very basic human search behavior. It’s based on search intent and not just random words you may stuff in.

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Brandanew

OCTOBER 7, 2016

While searching for the discount, customers shopped for other items too. The company has a team involved in research for the cause and raises money to support it through events and marketing initiatives. Her innovative ideas were loved by readers in search of Halal recipes. The app itself is boosted with the help of Facebook.

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Brandanew

JULY 29, 2016

Get in touch with us to make YOUR content marketing SEXY! Not black hat, but good old marketing techniques. When those thousands of people search for the term that you have an ideal solution for, they get your solution. The most targeted traffic comes through search, and the way to get better search placements IS backlinks.

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Brandanew

FEBRUARY 12, 2016

All your content marketing efforts will come to fruition as consumer behavior continues to shift and supports online models. Also note that Google’s newest algorithms may not be able to put you high up on search if the site is not mobile optimized. Americans are already spending more on e-Commerce than ever before.

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Brandanew

DECEMBER 28, 2015

When companies compete against larger, better-funded competitors with sophisticated SEO strategy, it can take several months, if not years, to challenge them for search engine visibility. Though on the blog, by going after long-tail phrase after long-tail phrase, a small company can gain broad coverage for very valuable search terms.

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Brandanew

JUNE 1, 2017

A lot of future search will be about visuals/ images and not keywords. Tap + augment reality + voice can replace actual typing especially when users upload content or search. Here are some of my favorite key takeaways: Mary Meeker’s Key Internet and Digital Trends for 2017.

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Brandanew

NOVEMBER 22, 2016

One of the most overlooked and yet – essential investments in launching a startup – is content marketing. Content marketing is the vehicle for passing on your brand’s message and a safe way to triumph. Affiliate marketing still counts. After all, you are a startup and you are bound to face some snags along the way.

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Brandanew

DECEMBER 23, 2015

RELATED: Learn how to use digital marketing & blogging for your business in our live workshop in January in Delhi, India. Posts are the stuff that the search engines rank your blog on ‘updatedness.’ Google usually pushes web pages that have “fresh” content upward within its search results. So what is a blog?

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Brandanew

NOVEMBER 17, 2015

How frequently you post is also a good reminder to the search engines. Any kind and of online writing is always meant for two different entities, the audience and also the search engines. If you want to be discovered by a new audience, a big channel is Google search. Content marketing is a two way process. Post Regularly.

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Brandanew

OCTOBER 8, 2015

However, product descriptions have a strong impact on marketing. As Startup owners and small businesses , this is the core of your marketing, so there is no compromise! Finally, do not forget that in case of online writing you also write for search. All major online retailers maintain comprehensive descriptions for a reason.

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Brandanew

JULY 11, 2015

So, it cannot be making a budget car even if there is a market. Positioning is the way a product is placed in the market. It basically defines what segments of the market it is targeting. It basically defines what segments of the market it is targeting. For example Google started as a search engine. Brand equity.

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Brandanew

MAY 30, 2015

Usage: The app is being extensively used by marketing professionals today for the following: a) Writing notes, checklists and research data. a) Search various topics and a detailed look at each of them for your content research. Usage: As we get more visual in our marketing, video is the next territory.

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Brandanew

OCTOBER 13, 2015

Content marketing has received a lot of attention in recent times but the fact is that not many were using the term till even five years ago. This is what you need to prep up for setting the content marketing goals for 2016 for your brands. 7 Content Marketing Goals For 2016 That You Can Set For Your Brand. e) Direct sales.

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Brandanew

JANUARY 13, 2016

You learn how to write for success in the market. The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America’s Top Copywriters by Joseph Sugarman. This book focuses on a more technical aspect, that of online traffic and search rankings. This book can help you here.

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Brandanew

JANUARY 4, 2016

Blogging is a writing medium that works in sync with modern technology and marketing tactics. Here are a few statistics from Hubspot that really push the point home: Marketers who prioritize blogging are 13x more likely to enjoy positive ROI. More: Top DIY Marketing Tools. Email marketing is still gold.

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Brandanew

MAY 25, 2016

Here are a few more examples for you we’ve shared in the past: Marketing Buzzwords Explained ; Content Marketing Buzzwords Explained. PS: Remember, you can always start from the best position by working through a Content Marketing eCourse at your own pace. With this you can keep track of any topic and search.

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Brandanew

JUNE 29, 2016

” This is definitely a book that’ll send you soul-searching about ideas that deeply impact you as a person and a writer. HANDPICKED RELATED CONTENT: Do Epic S**t: 5 Content Marketing Books That Inspire Us. They deepen and widen and expand our sense of life: they feed the soul.” Go slow and reach fast.

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Brandanew

AUGUST 28, 2015

While you are being searched on Facebook, all these details are key in your being discovered! You can search directly on Facebook and find the groups that are most interesting to your niche! Take a look at the finances you’re ready to set aside for marketing purposes and go through the paid campaigns Facebook offers for the same.

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Brandanew

DECEMBER 21, 2015

Begin 2016 with a full base of online workshops for your digital marketing strategy and branding. Manage email marketing effectively: Email is the best holiday marketing channel , so ensure that you are adding your regular holiday marketing campaigns for your newsletter readers. You’ve got this! Start here.

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Brandanew

JUNE 17, 2015

A quick Google search on “social media time management” will leave you with a flurry of options and key steps to follow through for high efficiency. You can give your brand points based on- the size of your team, the engaged following on social platforms, working with digital marketing agencies etc. It’s important to start well.

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Brandanew

NOVEMBER 5, 2015

P.S. Did you see our new content marketing resources and events section ? This is one of the main worries for marketers who are reluctant to use Instagram in a way they use other networks. Open the app, search for the user and locate the post you want to share. Hope you like it! Your Bio/ Profile Description.

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Brandanew

JULY 7, 2015

Even though businesses across the world are accepting brand awareness generation as a part of their marketing strategies, there are a still a lot many startups that shy away from doing so or make a ‘just for the heck of it’ attempt at it. Content marketing is here to stay. So, what works when it comes to building brand awareness?

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Brandanew

AUGUST 13, 2015

With clients , one of our consistent discussions is this: we have a small digital marketing pile (=budget), where can we start? And, as we speak, my answer on where to start is simple: Content Marketing. Your Blog/ Content Marketing will allow you to get leads. More specifically, start with a blog! They sell software and apps.

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Brandanew

OCTOBER 27, 2015

However, in today’s digital world, as more organizations are moving from traditional to inbound marketing, things are changing. You may even end up getting blacklisted by Google and thus never show up on search. The barriers to entry are low, and anyone using social platforms and new media can establish a known brand.

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Brandanew

DECEMBER 9, 2015

There are also brands that are hugely successful for a short while but do not adapt to the changing markets. Stay tuned to all digital marketing trends for 2016 and beyond with our branding and storytelling workshops. But if you believe you’re in a real market and solving a real need, this is for you. 90% of Startups fail.

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Brandanew

NOVEMBER 10, 2015

P.S. Did you see our new content marketing resources and events section ? Let’s take some examples: a ) Search impact and traffic : If you are a new brand then 3 times a week is not enough. But traffic via the search engine when you’re just starting out, will need a lot more than 3 articles per week.

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Brandanew

FEBRUARY 17, 2016

Also, do note that all social networks and search engines only show a certain number of words in the headlines. Similarly Google search results will only show a part of the headline if it is too long. Headlines should be short enough so that people can grasp the message in one glance.

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