SoCal CTO

JANUARY 28, 2010

My flippant comment was, “If you do a Google search for Los Angeles web developer, you’ll find a LOT of people and firms.” In fact, my belief is that most startups should either be looking for a marketer or a web developer as they likely need to be differentiated in terms of marketing or should have complexity in their development.

Los Angeles 167

Los Angeles Web Development Web Developer 167

SoCal CTO

JANUARY 18, 2011

Find a lawyer and someone who does CTO searches for VC backed companies in your area. The search person likely won’t charge you if you have a strong enough background, i.e., later would provide value to them. Is it market rate or some reduced rate that you’ve discussed at some point? Don’t make the same mistake.)

CTO 167

CTO CTO Hire Equity Vesting 167

SoCal CTO

JANUARY 18, 2011

Find a lawyer and someone who does CTO searches for VC backed companies in your area. The search person likely won’t charge you if you have a strong enough background, i.e., later would provide value to them. Is it market rate or some reduced rate that you’ve discussed at some point? Don’t make the same mistake.)

CTO 150

CTO CTO Hire Equity Vesting 150

SoCal CTO

JANUARY 31, 2011

Sean Ellis in Bringing a Network Effect Business to Market positions this via the following two pictures: In the case of a normal startup, you can launch an MVP and keep optimizing from there to achieve scale. Maybe you are simply doing smart searches on behalf of job seekers and coming back with those job suggestions.

Marketing 204

Marketing Matching Algorithm Bootstrapping 204

SoCal CTO

JANUARY 31, 2011

Sean Ellis in Bringing a Network Effect Business to Market positions this via the following two pictures: In the case of a normal startup, you can launch an MVP and keep optimizing from there to achieve scale. Maybe you are simply doing smart searches on behalf of job seekers and coming back with those job suggestions.

Marketing 196

Marketing Matching Algorithm Bootstrapping 196

SoCal CTO

MARCH 20, 2007

Early Stage Marketing and Branding – Farida Fotouh. Marketing, Startups and Networking in Los Angeles. Kevin Federline Search Engine Realistic Entrprenuer's Guide to Venture Capital Time Rich, Time Poor and Apple F2F Still Matters 8 Ways the Internet has Changed Software Marketing.

Venture Capital 150

Venture Capital Technical Cofounder Southern California Los Angeles 150

SoCal CTO

MARCH 9, 2007

Early Stage Marketing and Branding – Farida Fotouh. Marketing, Startups and Networking in Los Angeles. Kevin Federline Search Engine Realistic Entrprenuer's Guide to Venture Capital Time Rich, Time Poor and Apple F2F Still Matters 8 Ways the Internet has Changed Software Marketing.

Technical Cofounder 150

Technical Cofounder Southern California Los Angeles CTO Hire 150

SoCal CTO

MARCH 20, 2007

Whats interesting is that Ive been seeing opportunities to use social marketing for businesses that typically target Time Poor audiences. I also read - The Difference Between Apple and Microsoft Marketing that tells us: Apples marketing is designed for Time Poor buyers, while Microsofts is designed for Time Rich buyers.

Technical Cofounder 150

Technical Cofounder Southern California Los Angeles CTO Hire 150

SoCal CTO

MARCH 1, 2007

Early Stage Marketing and Branding – Farida Fotouh. Marketing, Startups and Networking in Los Angeles. Kevin Federline Search Engine Realistic Entrprenuer's Guide to Venture Capital Time Rich, Time Poor and Apple F2F Still Matters 8 Ways the Internet has Changed Software Marketing.

Technical Cofounder 150

Technical Cofounder Networking Southern California Los Angeles 150

SoCal CTO

MARCH 12, 2007

Early Stage Marketing and Branding – Farida Fotouh. Marketing, Startups and Networking in Los Angeles. Kevin Federline Search Engine Realistic Entrprenuer's Guide to Venture Capital Time Rich, Time Poor and Apple F2F Still Matters 8 Ways the Internet has Changed Software Marketing.

Technical Cofounder 150

Technical Cofounder Southern California Los Angeles CTO Hire 150

SoCal CTO

MARCH 5, 2007

Early Stage Marketing and Branding – Farida Fotouh. Marketing, Startups and Networking in Los Angeles. Kevin Federline Search Engine Realistic Entrprenuer's Guide to Venture Capital Time Rich, Time Poor and Apple F2F Still Matters 8 Ways the Internet has Changed Software Marketing.

Open Source 150

Open Source Business Model Technical Cofounder Southern California 150

SoCal CTO

NOVEMBER 19, 2012

As an example, I'm working with two sets of founders who are both going to be dealing with Getting Started with a Two-Sided Market Business - they are variants of two sided markets, but have similar characteristics. Second Stop LinkedIn Advanced people search in LinkedIn is a beautiful thing. Again look for founders.

Founder 301

Founder Startup Acquisition Business Model 301

SoCal CTO

MARCH 22, 2007

Early Stage Marketing and Branding – Farida Fotouh. Marketing, Startups and Networking in Los Angeles. Kevin Federline Search Engine Realistic Entrprenuer's Guide to Venture Capital Time Rich, Time Poor and Apple F2F Still Matters 8 Ways the Internet has Changed Software Marketing.

Technical Cofounder 150

Technical Cofounder Southern California Los Angeles CTO Hire 150

SoCal CTO

JUNE 15, 2011

However, funny enough, I don't see the job search and showing you who you know at the company as being particularly well done. As one review put it: Searching by company to find connections you might have is arduous at best, and in my mind, basically useless. The purpose of Branchout is helping people to network their way to jobs.

Viral 331

Viral Startup Networking Social Network 331

SoCal CTO

OCTOBER 13, 2009

What do they search for? So this person needs to understand how to quickly move through marketing analysis 101 type things. My perception is that most services professionals like this are not going to want to spend a lot of money on these things, but I've not market tested it. Who's the audience? Where are they online?

Los Angeles 167

Los Angeles Social Media Media Audience 167

SoCal CTO

JUNE 15, 2011

However, funny enough, I don't see the job search and showing you who you know at the company as being particularly well done. As one review put it: Searching by company to find connections you might have is arduous at best, and in my mind, basically useless. The purpose of Branchout is helping people to network their way to jobs.

Viral 323

Viral Startup Networking Social Network 323

SoCal CTO

NOVEMBER 10, 2009

I was in charge of all product management and marketing for the first year-and-a-half, that was a great learning experience with a very talented team of folks. In addition, I do a few consulting projects on the side, in the areas of product strategy, search engine optimization, and intellectual property.

Management 150

Management Product Entrepreneur Silicon Valley 150

SoCal CTO

OCTOBER 8, 2009

The other thing that I think he's really done well is his look at value of different marketing channels. channels (search, social, viral, new media), cost-efficient distribution He also points a fair bit to Eric Ries – The lean startup. Great stuff. I'm sure I'll be coming back to this and pointing people to it.

Metrics 225

Metrics Startup Retention Acquisition 225

SoCal CTO

JANUARY 20, 2009

In other words, it uses what is happening: with the content out in the network with searches that land on the site, what happens when people visit the site, and various other kinds of behaviors. One of the more interesting new features is that the site now takes into account social signals.

Los Angeles 150

Los Angeles San Diego Viral Metrics 150

SoCal CTO

JULY 13, 2010

Just because a product has a patent, deep complexity and an obvious competitive advantage does not mean that it can fly by itself into the market. had two occasions recently to review products which had clear market leadership. Yes, even bootstrappers. liquidation preference. This pitcher has retired 5 of the last 7 batters."

Cofounder 175

Cofounder Technical Cofounder Term Sheet Startup 175

SoCal CTO

FEBRUARY 13, 2013

Examples might be a recommendation engine, search engine, matching engine or something with a complex interface. We end up using WordPress a lot as the marketing front-end of our web sites. There are a few cases where you somewhat need to see the system operating to have a sense of the value. WordPress is pretty easy to hack.

Technical Cofounder 338

Technical Cofounder Technical Review CTO Hire Fractional CTO 338

SoCal CTO

NOVEMBER 5, 2009

Holocognics would break it down even further and discuss why, for instance, SEO works in one industry and not another – both in the sense of why a certain business has a higher chance of succeeding in showing up higher in a search, but also why SEO in a certain business has a higher “acquisition” rate (to use the Startup Metrics term).

Los Angeles 150

Los Angeles Southern California Startup SEO 150

SoCal CTO

OCTOBER 19, 2009

Best damn marketing tool by an order of magnitude. Separate Blogging from Marketing. I do this intentionally because I don't want to have people feel I'm hitting them over the head with marketing messages. Importance of Search. You'll notice that 60% of my traffic comes from search. It has changed my life.

Social Media 222

Social Media Media Los Angeles Search 222

SoCal CTO

OCTOBER 5, 2010

5 great viral marketing campaigns (and what small businesses can learn from them!) - crowdSPRING Blog , September 13, 2010 At crowdSPRING we talk a great deal about how we can leverage our limited marketing resources to drive traffic and revenues and build strong community. Simply put, there is no market for RSS.

Technology 191

Technology Product San Francisco CTO Hire 191

SoCal CTO

MARCH 16, 2007

Early Stage Marketing and Branding – Farida Fotouh. Marketing, Startups and Networking in Los Angeles. Kevin Federline Search Engine Realistic Entrprenuer's Guide to Venture Capital Time Rich, Time Poor and Apple F2F Still Matters 8 Ways the Internet has Changed Software Marketing.

Technical Cofounder 150

Technical Cofounder Southern California Los Angeles CTO Hire 150