Startup Professionals Musings

FEBRUARY 25, 2017

Every time I challenge a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. First of all, Seth Godin pointed out a long time ago that viral marketing does not equal word-of-mouth. Develop viral content. Seed viral activity.

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Campaign Cost Viral Marketing 167

Startup Professionals Musings

MARCH 26, 2010

Every time I see a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. First of all, Seth Godin pointed out a couple of years ago that viral marketing does not equal word-of-mouth. Develop viral content. Seed viral activity.

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Viral Cost Marketing SEM 141

TechEmpower

JULY 31, 2023

Another thing that Dave has done well is to look at the value of different marketing channels: There’s a lot of value in this presentation. channels (search, social, viral, new media), cost-efficient distribution We often reference Dave’s work when talking to innovators. Be sure to check out the entire presentation.

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Metrics Startup Retention Acquisition 260

Startup Professionals Musings

APRIL 16, 2023

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. His professional background includes having held marketing-executive roles at big companies as well as startups. Email marketing. Direct mail marketing.

Lead Generation 285

Lead Generation SEM Viral Marketing 285

Both Sides of the Table

JANUARY 12, 2014

But being best-in-class at online marketing is also a sine qua non to standout from your peer group. The starting point of product IS marketing, which is what a lot of young entrepreneurs that never studied business don’t realize. Online marketing uses techniques for driving promotion and place. But it wasn’t to be.

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SEM Viral Marketing Widget 379

Startup Professionals Musings

JULY 20, 2020

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. His professional background includes having held marketing-executive roles at big companies as well as startups. Email marketing. Direct mail marketing.

Lead Generation 365

Lead Generation Customer SEM Marketing 365

ConversionXL

OCTOBER 4, 2022

Not for lack of competition, but as the result of a carefully designed ecommerce marketing strategy. This is what drives growth for online stores like ASOS, despite existing in a saturated market. Table of contents What exactly is an ecommerce marketing strategy? Leverage FOMO in social media marketing 3.

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eCommerce Marketing Social Media Retention 129

Women Entrepreneurs Can

MARCH 24, 2021

Content marketing has become the bread and butter for quality website destinations and attracting traffic, especially with sensitive search engine algorithms like those being used by Google. However, there’s a basic question in a lot of minds as to what exactly is content marketing. Online Content Basics.

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Marketing Coder Viral Algorithm 52

NZ Entrepreneur

SEPTEMBER 28, 2023

However, time spent on our site has been down compared to those who actively found us through web search. Viral short form can help! Viral short form can exponentially increase awareness of your startup brand. You can highlight KLT elements on Reels, but I can’t see that going viral.

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Viral Startup Bootstrapping Algorithm 102

ConversionXL

APRIL 4, 2017

How you decide to invest in marketing channels can make or break your business. Rather, marketers get trapped in the fervent anxiety of needing to be everywhere at once. An Overview of Common Digital Marketing Channels. Marketers spend a ton of money on search ads, and as you can assume, Google owns a large part of the market.

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Channel Marketing Viral SEO 118

YoungUpstarts

JUNE 21, 2013

Building a business from the ground up can be a difficult process, and every entrepreneur knows the importance of marketing. There are many different types of marketing, and it isn’t uncommon for one or more of them to be overlooked by busy business owners. Professionalisms marketing startup startups'

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Marketing Startup Technical Review Viral 144

ReadWriteStart

APRIL 8, 2023

Keeping up with trends is the reality show of the e-commerce world, which is constantly developing, gaining a significant market share, and driving online sales. The story behind its substantial growth in the market is simple: people love to shop in the most convenient way possible, and a smartphone is a perfect way to do it.

eCommerce 185

eCommerce Technical Review Software Review Analytics 185

Up and Running

JANUARY 22, 2020

cannabis market projected to skyrocket from $600 million to $22 billion by 2022 , there is no better time than now to master your cannabis marketing strategy. There are major marketing roadblocks when using popular paid advertising mediums because of the legal grey area surrounding the U.S. Word-of-Mouth Marketing.

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SMS Marketing Affiliate Social Media 101

ConversionXL

FEBRUARY 3, 2022

In this article, you’ll learn what growth hacking in marketing is and what it’s not. The goal of growth hacking as marketing is rapid growth, using strategies and tactics that leverage (and even exploit) technology, platforms, and behavior to reach an end goal. Why do people think growth hacking in marketing is controversial?

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Retention Marketing Acquisition Channel 113

Startup Professionals Musings

AUGUST 6, 2016

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. His professional background includes having held marketing-executive roles at big companies as well as startups. Email marketing. Direct mail marketing.

Viral 120

Viral Lead Generation Customer SEM 120

Startup Professionals Musings

NOVEMBER 27, 2011

Social media marketing. Search engine marketing (SEM). Search engine marketing (SEM). This popular form of Internet marketing seeks to increase website ranking in search engine results. Techniques include search engine optimization (SEO) and paid result placement. Viral marketing.

Internet 239

Internet SEM Wiki Viral 239

Hearpreneur

OCTOBER 25, 2023

From crafting a compelling brand identity to mastering digital marketing, it's a multifaceted journey that demands careful planning and execution. While platforms like Instagram offer a great starting point, the key to differentiation lies in the age-old strategy of Search Engine Optimization (SEO).

eCommerce 129

eCommerce Omaha Entrepreneur SEO 129

SoCal CTO

AUGUST 4, 2011

How will you be taking this to market? Often this ties to marketing support. Social Integration/Viral Outreach - are you integrating in some way with social networks? Any other kind of viral outreach? See Branchout an Example of Viral Spread Opportunity for Startups. Search - is there search?

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Developer Founder Viral Oauth 396

SoCal CTO

AUGUST 4, 2011

How will you be taking this to market? Often this ties to marketing support. Social Integration/Viral Outreach - are you integrating in some way with social networks? Any other kind of viral outreach? See Branchout an Example of Viral Spread Opportunity for Startups. Search - is there search?

Developer 384

Developer Founder Viral Oauth 384

Startup Professionals Musings

OCTOBER 30, 2010

Search engine marketing (SEM). This popular form of Internet marketing seeks to increase website ranking in search engine results. Techniques include search engine optimization (SEO) and paid result placement. No SEM plan means you are missing a huge marketing opportunity. Viral marketing.

Internet 224

Internet SEM Wiki Entrepreneur 224

Duct Tape Marketing

MARCH 26, 2021

The Top 10 Duct Tape Marketing Podcast Episodes for 2020 written by John Jantsch read more at Duct Tape Marketing. Even though 2020 immediately conjures words like “challenge,” “hardship” and “crisis,” there are many lessons learned that will impact and shape the future of business and small business marketing moving forward.

Marketing 91

Marketing Silicon Valley Cofounder Framework 91

Startup Professionals Musings

NOVEMBER 27, 2021

In fact, you need to have at least a prototype web site published several weeks before you expect anyone to find yours, since it takes that amount of time for the web search engine “spiders” to find you and index your content. Viral marketing needs a website. But word-of-mouth and viral marketing doesn’t work without a web site.

Web 349

Web Viral Naming Internet 349

YoungUpstarts

JUNE 18, 2020

Do they still need marketing at all? They also have immense viral potential on social media. Your brand can reach people easily and quickly by way of product explainer marketing. Search engines like Google are more likely to rank your product higher in search results. Animated videos are not going anywhere.

Video 203

Video Advertising Technical Review Viral 203

Occam's Razor

JULY 12, 2010

Let's go look at some tools… Measuring "Invisible Virality": Tynt. Search engines are complicated little beings. Goes viral. I can measure the "invisible virality" / "spread" by this big huge non-commenting, non-tweeting audience. Invisible Virality. People matter.

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Analytics Viral Web Mobile 96

The Startup Magazine

FEBRUARY 10, 2021

The market moves fast, and being slow is to lose out on money and influence. You should know what the market wants. Researching your competition will provide you an idea of the current market trends they are catering to. Having the pulse of foreign markets and how the best marketing firms work in those countries also helps.

Social Media 157

Social Media SEO Programming Technical Review 157

SoCal CTO

JUNE 15, 2011

However, funny enough, I don't see the job search and showing you who you know at the company as being particularly well done. As one review put it: Searching by company to find connections you might have is arduous at best, and in my mind, basically useless. I'll explore a few of the social interactions that help with viral growth.

Viral 331

Viral Startup Networking Social Network 331

SoCal CTO

JUNE 15, 2011

However, funny enough, I don't see the job search and showing you who you know at the company as being particularly well done. As one review put it: Searching by company to find connections you might have is arduous at best, and in my mind, basically useless. I'll explore a few of the social interactions that help with viral growth.

Viral 323

Viral Startup Networking Social Network 323

The Startup Magazine

JULY 28, 2023

Online marketing might not be as complicated as you think it is. SEO – Search Engine Optimization for Online Marketing Concept. Online marketing is equally as important as representing yourself physically among competitors. If you go viral, your brand will soar. trillion E-commerce industry.

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Marketing Social Media Audience SEO 103

Hearpreneur

JANUARY 22, 2023

3- Social media Photo Credit: Tom Miller In my professional view, social media will continue to play a crucial role in the digital marketing strategies of successful businesses. billion in 2025, the market for coworking is expected to grow. Thanks to Max Whiteside, Breaking Muscle ! #3- Facebook is here to stay. billion in 2021 to $13.03

Artificial Inteligence 122

Artificial Inteligence Technical Review Entrepreneur Social Media 122

Startup Professionals Musings

OCTOBER 2, 2018

Even with instant two-way communication via the Internet and mobile phones, your greatest new solution or service won’t found or properly recognized without marketing. I find that digital marketing is the most visible and effective place to start. Traditional marketing hype won’t get you the attention you need. every month.

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Marketing Viral Channel Metrics 240

Occam's Razor

SEPTEMBER 24, 2012

This audience is immensely attractive to Brands and Marketers around the world. Completely ignore the question of whether Facebook works (for many, many, many companies it is a very effective marketing channel). It is always so cool to run marketing campaigns in large homogenous markets (like Europe, Asia, or large chunks of the US).

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Metrics Advertising Marketing Social Media 165

Duct Tape Marketing

SEPTEMBER 30, 2022

How Typeform Stands Out In A Crowded Market written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Karrie Sanderson. In this episode of the Duct Tape Marketing Podcast , I interview Karrie Sanderson. Take The Marketing Assessment: Take the Assessment. Like this show? Duct Tape Transcript.

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Marketing Differentiation B2C PR 76

Startup Professionals Musings

DECEMBER 7, 2022

Others do far too little, assuming the viral effect and word-of-mouth will soon kick in, and sales will suddenly grow exponentially. Continually add new marketing and distribution partners. Real growth always requires real marketing. Aggressively enter new markets and sales channels.

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Startup Social Media Metrics Viral 335

Hearpreneur

DECEMBER 28, 2022

I intend to release one study every three months, which I'll send to journalists in the hopes of generating viral attention on social media. I believe that if I can have one piece of content go viral every three months, not only will I be able to develop more links but also raise my brand's recognition. 6- Email marketing.

Social Media 119

Social Media Entrepreneur Retention Finance 119

Cracking the Code

AUGUST 3, 2011

In search of Europes next tech stars. sales and marketing. (10). In search of Europe's next tech stars. Impact of the recession on SaaS Sales&Marketing pr. Measuring sales and marketing effectiveness of Saa. Popular Media: the key to viral marketing. Want to become the best marketer on earth?

Software Review 67

Software Review Europe Technical Review Search 67

Startup Professionals Musings

SEPTEMBER 28, 2012

When my friend’s small business was struggling a while back, I suggested he add some social media marketing initiatives, and his answer was that he was “too busy.” According to a recent Harvard Business Review article , only 60% of companies today use social media for marketing, and only 12% of those feel that they are using it effectively.

Social Media 289

Social Media Small Business Media Technical Review 289

Duct Tape Marketing

JANUARY 17, 2014

Why Video Marketing is Underrated (and How to Use it to Your Advantage) written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing Today is guest post day here at Duct Tape Marketing and today’s guest is David Preston – Enjoy! A marketing video on your site is just the beginning.

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Video Marketing Harvest Bandwidth 75