While search marketing is already a huge business, more and more companies each day are discovering the advantages of advertising directly to customers through search engines. With different ad groups, ad copy and landing pages, search marketers can customize their campaigns to fit their business needs. Today we’re launching Trada. MORE >>

The following are some lessons I learned about early-stage startup marketing. Because market is such a broad topic, I’m restricting these lessons to PR marketing (as opposed SEO, SEM, product marketing, etc.). Stealth does not mean constipated, paranoid and totally untrusting of others. They come and go. MORE >>

My first job, nearly 20 years ago, was at a market research firm. About six months into the job, I had an idea for a new product. My idea -- rather than giving clients access to a large database of information, I took the database and created pre-defined reports that allowed them to access key pieces of data quickly and easily. read more. MORE >>

Trada Blog: Paid Search Marketing, Online Advertising and Small Biz Trada's blog for small businesses making paid search, online advertising and social media easier to understand. One of my favorite startup debates is about stealth mode. We’ve been in stealth mode at Trada for almost 18 months now. We work for our crowd. MORE >>

They explained they were building it "stealth". Interestingly, very active angel and COO at Square , Keith Rabois weighted in on Quora in response to the question: "What are some concrete reasons for *actively* stealthing a startup?" Building a reputation and community in your target market. last year. Sponsor. Conclusion. MORE >>