A Smart Bear: Startups and Marketing for Geeks
OCTOBER 13, 2015
You could keep going with other roles — design, content-marketing, finance, data analysis, social media, biz dev, etc. For example, use LinkedIn and reach out directly, or asking your network with pointed and specific idea of what pattern you’re trying to match. Typically, one of these is a clear winner.
A Smart Bear: Startups and Marketing for Geeks
FEBRUARY 23, 2016
Small: Buffer is a 5-year old company with profits and growth, in the overcrowded space of “Social Media Tools,” with a product that’s not particularly special or unique (sorry guys, love you but it’s true!), Large: USAA with $24 billion in annual revenue and $3 billion in profits is the 49th most valuable company on Earth.
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A Smart Bear: Startups and Marketing for Geeks
DECEMBER 21, 2009
Evidence" means emails and Tweets and testimonials that use those words exactly; otherwise you're likely interpreting their feedback to match your expectations. (I If you have an answer, is it because you have hard evidence that this is how your customers perceive you and why they give you money, or just because you believe it?
A Smart Bear: Startups and Marketing for Geeks
MAY 17, 2010
We've all been jarred by someone's voice not matching their picture. Apparently tech support is a better "social media outreach" program than hiring interns to spray comments on random blogs. Is there enough evidence of a conceptual mis-match that I should pivot? The unexpected face of your company. Are you surprised?
A Smart Bear: Startups and Marketing for Geeks
SEPTEMBER 20, 2010
Chris Brogan, prolific social media how-to author, blogger, and $22,000/day consultant , recently wrote a post describing his "Simple Blogging Formula" in under 1000 words. After all, one thing successful blogs do have in common is that the writing matches the personality and quirks of the author. So embrace your quirks!?
A Smart Bear: Startups and Marketing for Geeks
NOVEMBER 21, 2011
Q: I would decide what that niche is and that way you can talk to people in that niche and make sure that their world view and viewpoint on this stuff matches yours. And I think you need to disabuse yourself from the on-line media definition of success for a start-up. I also think there’s a lot of lack of knowledge in this area.
A Smart Bear: Startups and Marketing for Geeks
DECEMBER 28, 2011
I have to be more flexible to let it do something or maybe get over a hump before I can really get it to a place that matches my constraints. If you win you win more than eight hours of free consultation with nine business experts, so everybody from finance to social media to productivity to marketing to pricing.
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