Startup Professionals Musings

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6 Hurdles To Deep Relationships With Business Clients

Startup Professionals Musings

Customers today extrapolate their relationships not only from personal contact, but from every aspect of their interface with your company, including web site and social media interactions, access to peer reviews, as well as the actual services experience. New media shapes and reflects the customer experience. Marty Zwilling.

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5 Keys To A Viable Spending Rate And Cash Management

Startup Professionals Musings

Use social media for early marketing. Social media is not rocket science. Match your office, facilities and computer equipment to the size of the staff you have today, and intend to have in the next six months. Tackling most of the support tasks yourself. The timing of cash flow is everything.

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7 Modern Day Business Strategies For Long-Term Growth

Startup Professionals Musings

You may feel good when that first burst of customers arrives, but don’t assume that “ word of mouth ” and those early adopters will grow your business to match your dreams of success. At minimum, that requires a modern website, and visibility on relevant social media sites, likely including Facebook, YouTube, and Twitter.

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7 Lessons On How Startups Use Social Media To Succeed

Startup Professionals Musings

If you are a business owner today, and not using social media to promote your business, you are missing out on a huge opportunity. Most social media outlets don’t require a subscription charge, but they certainly always require an investment, sometimes large, in people, in technology, your reputation, and your time.

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6 Tips For A Marketing Focus To Match Your Solution

Startup Professionals Musings

Use social media for marketing, not just feedback. Many entrepreneurs I know faithfully monitor social media to quickly respond to problems and react to customer feed back, both positive and negative. It works in fashion, real estate, and certainly in the technical world.

Las Vegas 385
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5 Steps To Finding The Best Investor For Your Startup

Startup Professionals Musings

Do research on investor visibility via Google and social media. Outside of work is where you can best evaluate the chemistry match, and decide whether you can enjoy and learn from the relationship. Another approach is to ask the investor for references, where their involvement has made a real difference, leading to success.

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6 Challenges In Penetrating The New World Of Services

Startup Professionals Musings

Customers today extrapolate their relationships not only from personal contact, but from every aspect of their interface with your company, including web site and social media interactions, access to peer reviews, as well as the actual services experience. New media shapes and reflects the customer experience. Marty Zwilling.