Startup Professionals Musings

SEPTEMBER 29, 2018

Cash flow is a basic survival metric for every startup. Deferred payments start with stretching the payables period but, more importantly, include giving employee equity in lieu of a higher salaries and negotiating vendor deferred payments out of future revenues. Desperate entrepreneurs lose their leverage and die young.

Burn Rate 223

Burn Rate Hockey Stick Startup Salary 223

Startup Professionals Musings

SEPTEMBER 22, 2022

Great marketing is required to generate revenue and grow every business, especially new businesses which have no brand recognition nor loyal customer base. Usually these are described as revenue growth drivers, as outlined in a new book, “ The Revenue Accelerator: The 21 Boosters to Launch Your Startup ,” by Dr. Allan Colman.

Marketing 333

Marketing Revenue Matching Viral 333

Startup Professionals Musings

OCTOBER 5, 2014

Cashflow is a basic survival metric for every startup. Deferred payments start with stretching the payables period but, more importantly, include giving employee equity in lieu of a higher salaries and negotiating vendor deferred payments out of future revenues. Desperate entrepreneurs lose their leverage and die young.

Burn Rate 262

Burn Rate Hockey Stick Entrepreneur Salary 262

Startup Professionals Musings

APRIL 7, 2017

Kristin Zhivago, in her classic book “ Roadmap to Revenue ,” makes the point that the selling system is broken, since sellers no longer sell the way customers are buying. Debate and adjust your offering to better match what customers want. Build and deploy a revenue growth action plan. Include planned measurements and metrics.

Small Business 147

Small Business Revenue Technical Review Business Model 147

ConversionXL

FEBRUARY 3, 2022

How to create a growth hacking strategy using the pirate metrics model. Growth hacking in marketing incorporates the five stages of the customer lifecycle into the “ AARRR Framework ,” otherwise known as the “Pirate Metrics model.”. But it’s not a channel you can scale as easily as LinkedIn , which offers a similar audience.

Retention 113

Retention Marketing Acquisition Channel 113

Board Effect

MARCH 23, 2022

Corporate matches. Also, take note of whether there was a carryover of expenses or revenue which will help you determine which activities were productive and impactful versus those that weren’t. For example, the following metrics can prove invaluable: Number of new donors per campaign. A goal without a plan is just a wish.

Campaign 98

Campaign Software Review Technical Review Metrics 98

Steve Blank

MARCH 15, 2017

And it was going to mention the two words that marketing needed to live and breathe: revenue and profit. Generate end-user demand (to match our revenue goals). Value price our products to achieve our revenue and margin goals (create high-value). Five Easy Pieces – The Marketing Mission. Educate our sales channel(s).

Startup 310

Startup PR Public Relations Channel 310

Steve Blank

JANUARY 22, 2014

Today it’s dominated by capital efficient software, web and mobile startups whereas 10 years ago it was dominated by semiconductor and hardware startups that consumed huge amounts of capital before their first dollar in revenue. This is true whether the company is concept stage or ramping revenue. The Bend Experience.

Early Stage 286

Early Stage Silicon Valley Oregon Technical Review 286

Startup Professionals Musings

SEPTEMBER 14, 2016

Cash flow is a basic survival metric for every startup. Deferred payments start with stretching the payables period but, more importantly, include giving employee equity in lieu of a higher salaries and negotiating vendor deferred payments out of future revenues. Desperate entrepreneurs lose their leverage and die young.

Burn Rate 120

Burn Rate Hockey Stick Startup Salary 120

Both Sides of the Table

DECEMBER 27, 2011

You have to understand whether they’re likely to yield revenue growth in the near term OR whether you have access to cheap enough capital to fund your losses until your investments pay off. They have have raised $2-3 million, built a product that has some amount of market traction and got to annualized revenues of around $1 million.

Startup 418

Startup Revenue Technical Review Flash 418

Hearpreneur

OCTOBER 25, 2023

The expansion of e-commerce should also bring about seeing returns as a strategic lever, similar to how companies used faster delivery to drive customer experience and revenue. The first step is to have a domain name that matches your business name. The current returns process has too many touchpoints where shrinkage can happen.

eCommerce 129

eCommerce Omaha Entrepreneur SEO 129

Startup Professionals Musings

NOVEMBER 3, 2012

Kristin Zhivago, in her book “ Roadmap to Revenue ,” makes the point that the selling system is broken, since sellers no longer sell the way customers are buying. Debate and adjust your offering to better match what customers want. Build and deploy a revenue growth action plan. Include planned measurements and metrics.

Technical Review 234

Technical Review Business Model Revenue Social Media 234

Startup Professionals Musings

FEBRUARY 24, 2017

Set pricing to assure both revenue and profit. To check your return on marketing investment, you need to define metrics and a formal process to evaluate progress and cost tradeoffs. They match individual customer preferences, whether it be voice, email, texting, or social media, to close deals. Don’t forget seminars and events.

Differentiation 141

Differentiation SBA Social Media Dividend 141

ConversionXL

NOVEMBER 23, 2022

We arranged vetted and curated groups for roundtable discussions , and matched everyone with other like-minded people. Salesforce, for example, increased its revenue market share to 18.4% This defines how to connect problem themes to a metric strategy, building a metric-driven action system. How will you act?

B2B 94

B2B Marketing Curation PPC 94

A Smart Bear: Startups and Marketing for Geeks

FEBRUARY 23, 2016

That last bit should sound familiar if you follow theories of Startup Laws & Metrics. When “growth rate” becomes the only important metric for company “fitness,” other metrics are left unsolved. “Profitability” is perhaps the most-talked-about example of a metric left unsolved.

Technical Review 120

Technical Review Viral Metrics Salary 120

Startup Professionals Musings

AUGUST 25, 2011

Kristin Zhivago, in her new book “ Roadmap to Revenue ,” makes the point that the selling system is broken, since sellers no longer sell the way customers are buying. Debate and adjust your offering to better match what customers want. Build and deploy a revenue growth action plan. Include planned measurements and metrics.

Customer 242

Customer Technical Review Business Model Revenue 242

Startup Professionals Musings

FEBRUARY 23, 2018

Promote yourself with a title to match your expertise. Adopt a project-based revenue model with metrics. In startups and small businesses, there is always a need for a hands-on project leader or interim executive. Freelancer is the modern term for someone with expertise who is not seeking a long-term commitment.

Silicon Valley 140

Silicon Valley Social Media Software Review Lead Generation 140

Startup Professionals Musings

NOVEMBER 7, 2022

Even with advantages that independent startups can never hope to match, including brand recognition, customers, financial capital, and distribution, I don’t often see the entrepreneurial passion for innovation, agility, and team perseverance exhibited by new startups. Commit a source of internal or external seed funding.

Advisory Board 359

Advisory Board Incubator Dilution Agile 359

Steve Blank

MARCH 31, 2014

Companies horde cash and squeeze the most revenue and margin from the money they use. Metrics like Return on Net Assets, Return on Capital and Internal Rate of Return are the guiding stars of the board and CEO. To manage these employees companies create metrics to control, measure and reward execution. Companies need your help.

Private Equity 325

Private Equity Metrics China Intellectual Property 325

ConversionXL

NOVEMBER 22, 2022

Marketing metrics are a competitive advantage. You have to track metrics you can act on. In this article, you’ll learn which metrics to measure to understand and improve marketing performance. Table of contents What are digital marketing metrics? KPIs vs. digital marketing metrics 1. – Seth Godin.

Metrics 105

Metrics Analytics Marketing Acquisition 105

ConversionXL

OCTOBER 14, 2021

Does your messaging at each touchpoint match customer intent? In this article, we’ll share key brand tracking metrics and methods for how to measure and optimize your success. Key brand tracking metrics. Brand momentum is a brand tracking metric that walks the line between qualitative and quantitative. Brand loyalty.

Metrics 157

Metrics Marketing Campaign Audience 157

SoCal CTO

MARCH 5, 2007

However, Elgg could power 100,000 networks and it would make no difference - there is no revenue stream as we give everything away under a GPL license. Common revenue streams are consulting, training, support, customization, upgraded versions for corporate applications, etc. I understand his frustration.

Open Source 150

Open Source Business Model Technical Cofounder Southern California 150

SoCal CTO

MARCH 20, 2007

Matching Algorithm ► October (15) eLearn 2009 Presentation – Twitter Along Los Angeles Technology Connector – Kurt Daradics Online Business Networking Los Angeles Social Media to Build Reputation and Reach Prospec. Early Stage Marketing and Branding – Farida Fotouh. Marketing, Startups and Networking in Los Angeles.

Venture Capital 150

Venture Capital Technical Cofounder Southern California Los Angeles 150

SoCal CTO

MARCH 9, 2007

Matching Algorithm ► October (15) eLearn 2009 Presentation – Twitter Along Los Angeles Technology Connector – Kurt Daradics Online Business Networking Los Angeles Social Media to Build Reputation and Reach Prospec. Early Stage Marketing and Branding – Farida Fotouh. Marketing, Startups and Networking in Los Angeles.

Technical Cofounder 150

Technical Cofounder Southern California Los Angeles CTO Hire 150

ConversionXL

SEPTEMBER 10, 2018

Growth killer #2: Different goals and metrics. The second thing that holds companies back: departments and vendors trying to grow a huge array of different goals and metrics: The SEO team may want to improve rankings and search engine traffic; The email agency may be looking to increase subscribers; and.

Metrics 132

Metrics Campaign Channel Advertising 132

SoCal CTO

MARCH 20, 2007

Matching Algorithm ► October (15) eLearn 2009 Presentation – Twitter Along Los Angeles Technology Connector – Kurt Daradics Online Business Networking Los Angeles Social Media to Build Reputation and Reach Prospec. Early Stage Marketing and Branding – Farida Fotouh. Marketing, Startups and Networking in Los Angeles.

Technical Cofounder 150

Technical Cofounder Search Southern California Engineer 150

ConversionXL

MARCH 6, 2019

The strategy, according to Google, improves ad recall (and, undoubtedly, YouTube revenues). LinkedIn video ads: tech specs, targeting, metrics, and cost. LinkedIn video ad metrics. Both are limitations on how much video metrics can tell you. Facebook cost-per-view metrics, for example, average around $0.02.

Video 129

Video B2B Technical Review Campaign 129

SoCal CTO

MARCH 13, 2007

Matching Algorithm ► October (15) eLearn 2009 Presentation – Twitter Along Los Angeles Technology Connector – Kurt Daradics Online Business Networking Los Angeles Social Media to Build Reputation and Reach Prospec. Early Stage Marketing and Branding – Farida Fotouh. Marketing, Startups and Networking in Los Angeles.

Technical Cofounder 150

Technical Cofounder Southern California Los Angeles Internet 150

SoCal CTO

FEBRUARY 28, 2007

Matching Algorithm ► October (15) eLearn 2009 Presentation – Twitter Along Los Angeles Technology Connector – Kurt Daradics Online Business Networking Los Angeles Social Media to Build Reputation and Reach Prospec. Early Stage Marketing and Branding – Farida Fotouh. Marketing, Startups and Networking in Los Angeles.

Technical Cofounder 150

Technical Cofounder Southern California Mobile Los Angeles 150

SoCal CTO

FEBRUARY 25, 2007

Matching Algorithm ► October (15) eLearn 2009 Presentation – Twitter Along Los Angeles Technology Connector – Kurt Daradics Online Business Networking Los Angeles Social Media to Build Reputation and Reach Prospec. Early Stage Marketing and Branding – Farida Fotouh. Marketing, Startups and Networking in Los Angeles.

Technical Cofounder 150

Technical Cofounder Southern California Los Angeles CTO Hire 150

SoCal CTO

FEBRUARY 17, 2007

Matching Algorithm ► October (15) eLearn 2009 Presentation – Twitter Along Los Angeles Technology Connector – Kurt Daradics Online Business Networking Los Angeles Social Media to Build Reputation and Reach Prospec. Early Stage Marketing and Branding – Farida Fotouh. Marketing, Startups and Networking in Los Angeles.

Technical Cofounder 150

Technical Cofounder Los Angeles Southern California CTO Hire 150

ConversionXL

MARCH 5, 2019

A third option is to go offline and start networking at conferences and events for people who match your buyer persona. Ultimately, the only metric that matters is the positive reply rate. That figure lets you if your cold email campaign is leading to revenue-generating success (not just improvements in vanity metrics).

Email 130

Email Campaign Reputation San Diego 130

YoungUpstarts

SEPTEMBER 16, 2015

Working with our summer fellows recently on a “preparing a fundraising pitch” exercise, I had them define success for the next 18 months by setting milestones in three broad categories: product/engineering functionality, customer/user numbers, and, if applicable, sales (revenue) targets.

Valuation 100

Valuation Dilution Chicago Technical Review 100

SoCal CTO

MARCH 1, 2007

Matching Algorithm ► October (15) eLearn 2009 Presentation – Twitter Along Los Angeles Technology Connector – Kurt Daradics Online Business Networking Los Angeles Social Media to Build Reputation and Reach Prospec. Early Stage Marketing and Branding – Farida Fotouh. Marketing, Startups and Networking in Los Angeles.

Technical Cofounder 150

Technical Cofounder Networking Southern California Los Angeles 150

SoCal CTO

FEBRUARY 17, 2007

Matching Algorithm ► October (15) eLearn 2009 Presentation – Twitter Along Los Angeles Technology Connector – Kurt Daradics Online Business Networking Los Angeles Social Media to Build Reputation and Reach Prospec. Early Stage Marketing and Branding – Farida Fotouh. Marketing, Startups and Networking in Los Angeles.

Los Angeles 150

Los Angeles Technical Cofounder Southern California CTO Hire 150

SoCal CTO

FEBRUARY 27, 2007

A couple of things I should add - Greg didnt mention the technical challenges they had (scalable complex matching algorithm) and the issues they had with an initial developer. He was asked about how you get a network business going - and it was extremely challenging. Early Stage Marketing and Branding – Farida Fotouh.

Technical Cofounder 150

Technical Cofounder Southern California Los Angeles CTO Hire 150

SoCal CTO

MARCH 12, 2007

Matching Algorithm ► October (15) eLearn 2009 Presentation – Twitter Along Los Angeles Technology Connector – Kurt Daradics Online Business Networking Los Angeles Social Media to Build Reputation and Reach Prospec. Early Stage Marketing and Branding – Farida Fotouh. Marketing, Startups and Networking in Los Angeles.

Technical Cofounder 150

Technical Cofounder Southern California Los Angeles CTO Hire 150