View from Seed

MARCH 3, 2015

But even with that webinar’s success, we still had a lot of education to do in order to get people to understand what we did and even how we saw marketing in general, which we needed to do to generate demand and sales. But marketing should always be ahead of sales to alleviate pressure. We got 300. Should you do that at all?

Marketing 120

Marketing Sales Cycle Startup CTO Hire 120

View from Seed

SEPTEMBER 10, 2020

Many common ones are public: charismatic leadership, having a sales-oriented approach, or being strategic about delegating. Because the right idea can change, so can the right teammate which matches the business. And so they’re typically not necessary, nor sufficient conditions, to being or even becoming an exceptional Founder.

Cofounder 194

Cofounder Aggregator Matching Leadership 194

View from Seed

DECEMBER 17, 2015

Seek to match new hires to that. That makes developers feel like equals — a developer is there to support the rest of the company by developing the product, and their teammates are there to support that developer by doing great design, marketing, and sales. Do they understand what the product is for and who the market is?

Technical Review 120

Technical Review Engineer Software Review Founder 120

View from Seed

JUNE 5, 2018

Measure and manage your recruiting effort like a marketing/sales funnel. B2C companies usually have a strong grasp of their marketing funnel (and B2B companies with their sales funnel), and the best ones are relentless on constant fine-tuning and optimization. seek out the perfect match and tell them why you’re special.

Hiring 120

Hiring Portfolio Metrics B2C 120

View from Seed

MARCH 19, 2015

His solution was to cut a block of wood to match the intended size of the device and use paper sleeves to simulate various user screens and functionality. Before you invest big money on producing 100,000 feet of this line and put it on sale, you should test your assumption. He knew he could build it, but would he use it?

Product 120

Product Technical Review Marketing Lean 120

View from Seed

AUGUST 30, 2016

SMBs account for 54% of all US sales. Matching Algorithms. By using connection-matching algorithms to introduce business owners based on value, as defined by them, you can solve this problem. SMBs represent 55% of jobs and 66% of all net new jobs since the 1970s. The number of SMBs in the US has increased 49% since 1982.

Social Media 185

Social Media B2B North America Media 185