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Search Engine Ranking Can Make Or Break Your Business

Startup Professionals Musings

If you sell widgets, and a user is searching for widgets, your ad will appear on the first page. With PPC, the goal is for the search user to not only see your ad, but to click on it to get to your website (click-through), and buy your widget (conversion to sale). Keyword research and budget forecasting.

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How to Use Social Media To Drive Sales

ConversionXL

eCommerce sales during the last Black Friday topped $1 billion for the first time in history. For Facebook average order value was $74 with 76% of total social sales and 69% of total clicks. For Twitter average order value was $190 with 8% of total sales and 11% of total clicks. That’s ~12% more than the average person.

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Finding The High Converting PPC Keywords That Are Right Under Your Nose

ConversionXL

The two top side ads are well written to match the intent of the term, and provide addresses and the phone number to contact them for more information. Ask your sales team: How do different product categories do throughout the year? Providing the nearest location and a link to a store locator sitelink is a great combination.

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Startups Stick with Organic vs Paid Search Results

Startup Professionals Musings

If you sell widgets, and a user is searching for widgets, your ad will appear on the first page of search results for widgets. With PPC, the goal is for the search user to not only see your ad, but to click on it to get to your website (click-through), and buy your widget (conversion to sale).

Search 226
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Facebook Messenger Chatbot Marketing: The Definitive Guide (2018)

crowdSPRING Blog

So if you’re using our Facebook Messenger website chat widget (see the MobileMonkey website for an example of this) the conversations are instantaneously being routed from your website, to the user, via Facebook Messenger. Bots can, among other tasks, help book sales appointments, track delivery, or make product suggestions.

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10 Product Recommendation Techniques to Improve UX and Conversions

ConversionXL

One thing to look out for, though: widgets in unfavorable locations (footer, sidebar) can skew these numbers (and, in fact, all others as well), this should be kept in mind during evaluation. % Getting this right is extremely important, given that according to the Pareto’s rule in marketing, 80% of product sales come from 20% of products.

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Search Engine Marketing - No Panacea for Startups

Startup Professionals Musings

If you sell widgets, and a user is searching for widgets, your ad will appear on the same page as the search results for widgets. With SEM, the goal is for the search user to not only see your ad, but to click on it to get to your website (click-through), and buy your widget (conversion to sale).

Search 225