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  • YOUNGUPSTARTS  |  FRIDAY, APRIL 17, 2015
    [Media] Social Media — For Those Who’ve Been Left Behind
    If your small business isn’t already established on social media, you could be as much as a decade behind some of your competitors. Why Social Media?            . Social media is a vehicle for communicating and distributing your content. Start with the two biggest social media networks — Facebook and Twitter. Conclusion.
  • FRESH INC.: THE STAFF BLOG  |  WEDNESDAY, DECEMBER 18, 2013
    [Media] 5 Predictions for Social Media in 2014
    The game is changing in social media marketing--big time. Here are my five predictions for social media in 2014, and what they mean for your business: 1. Getting consumers'' attention in social media is becoming increasingly difficult. Two years ago, CEO''s would tell me, "I don''t need to be using social media because I do."
  • FRESH INC.: THE STAFF BLOG  |  TUESDAY, NOVEMBER 13, 2012
    [Media] Social Media Is One Big Cocktail Party
    Many businesses struggle with social media because they try to apply the rules of Internet marketing to social media marketing but the truth is that social media resembles a cocktail party or the town square much more than it resembles Web 1.0. But now with social media you have a 24/7, 365-day focus group to listen to. 2.
  • FRESH INC.: THE STAFF BLOG  |  FRIDAY, APRIL 26, 2013
    [Media] Your Complete Social Media Disaster Response Guide
    Made a major flub in front of the whole world on social media? Strict formulas, guidelines and robot-like discipline may be a snooze for your social media followers, but they keep the human beings behind your social accounts from making mistakes. When it comes to social media, authenticity is essential but risky.
  • BRANDANEW  |  FRIDAY, AUGUST 5, 2016
    [Media] How to Use Rich Media In Your Content Marketing Strategy
    The rise of smart phones, tablets, ever slicker laptops and new apps or platforms has made usage of rich media by consumers and brands rampant. Rich media content is visual, engaging, and generally makes your message more interesting. That apart, rich media can also make your content more shareable. The Podcast is  NOW LIVE.
  • FRESH INC.: THE STAFF BLOG  |  MONDAY, DECEMBER 5, 2016
    [Media] Think Your Social Media's Ready for 2017? Read This First
    Study these social media trends before you decide Where should you spend your advertising dollars in 2017?
  • FRESH INC.: THE STAFF BLOG  |  WEDNESDAY, DECEMBER 18, 2013
    [Media] 2013 Social Media Engagement Report
    We tend to talk about social networks in terms of size, because audience reach is one of social media’s biggest advantages. We also look at how the different top activities on social media -- photo-sharing, status updates, etc. -- are indexing in terms of activity, and which sites drive the highest volume in each category.
  • FRESH INC.: THE STAFF BLOG  |  THURSDAY, APRIL 25, 2013
    [Media] 7 Simple Social Media Moves That Work
    Before he started to dole out social media advice for entrepreneurs like you at Inc.''s recent GrowCo conference in New Orleans, Dave Kerpen, chairman of Likeable Media and now founder of offshoot Likeable Local, had a few things he wanted to get out of the way. First, he said, social media is not free. Crazy, or genius?
  • FRESH INC.: THE STAFF BLOG  |  TUESDAY, JULY 3, 2012
    [Media] Social Media Marketing: Why It's Not Working
    This time it's the power--or, in my opinion, the lack thereof--of small business social media marketing. went to the opposite end of the opinion spectrum and recruited Dave Kerpen , founder and CEO of Likeable Media and author of the NY Times bestseller Likeable Social Media. But that's how social media marketing works.
  • FRESH INC.: THE STAFF BLOG  |  FRIDAY, AUGUST 31, 2012
    [Media] Secrets to a Successful Social Media Strategy
    The secret to successful social media marketing is to use what you've already got. If you're like most busy business owners, you're probably thinking to yourself, "I barely have enough time to run my company, now I have to worry about social media?" Same goes for any news articles or mentions in the media. 3. Think again.
  • FRESH INC.: THE STAFF BLOG  |  SUNDAY, APRIL 17, 2016
    [Media] 10 Tips For Working With Social Media Influencers
    Here is how to best work with social media influencers in order to market and sell your goods and services
  • FRESH INC.: THE STAFF BLOG  |  WEDNESDAY, JUNE 15, 2016
    [Media] 5 Powerful Tools You Should Use To Dominate Social Media
    Social media doesn't have to be time consuming anymore with these easy fixes
  • FRESH INC.: THE STAFF BLOG  |  FRIDAY, APRIL 12, 2013
    [Media] 8 Social Media Blunders to Avoid
    Are you still making these major social media mistakes? You would think that by now most people would have learned the dos and don''ts of using social media in business. If you are not engaged or interesting, then stop spending so much time on social media and go do interesting things worthy of sharing. 3. or ever.
  • DUCT TAPE MARKETING  |  THURSDAY, JULY 24, 2014
    [Media] Social Media Marketing for Lead Generation
    Social Media Marketing for Lead Generation written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. Make a new plan, Stan, and it should probably involve social media. Now more than ever, there has been a dramatic shift on social media from being purely a community to being a viable market.
  • FRESH INC.: THE STAFF BLOG  |  MONDAY, MAY 13, 2013
    [Media] 6 Myths About Social Media Marketing
    Here''s why your company''s Twitter, Facebook, LinkedIn, YouTube, and other social media campaigns aren''t performing as well as they could be. Over the past five years, social media has become an increasingly important part of many companies'' marketing strategies. Social media marketing isn''t about a big one-time hit.
  • DUCT TAPE MARKETING  |  FRIDAY, NOVEMBER 7, 2014
    [Media] Using Social Media to Generate Sales Leads
    Using Social Media to Generate Sales Leads written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. And currently, everybody seems to be on social media. hours a month on the social platform, and 260 million active users on Twitter, you cannot afford to avoid social media. Measure your success.
  • FRESH INC.: THE STAFF BLOG  |  THURSDAY, FEBRUARY 16, 2012
    [Media] What Social Media Actually Costs
    So why is it that over and over again we hear social media described as "free"? It Sets the Wrong Precedent To suggest that social media is free or leads to free exposure is misleading—and, often, wrong. So how much did all this "free" social media cost? Um, really? When was the last time you chose to work for free?
  • UP AND RUNNING  |  WEDNESDAY, JUNE 20, 2012
    [Media] 5 Social Media Marketing Myths Debunked
    Read Evanne Schmarder’s 5 Social Media Marketing Myths: Busted on the Huffington Post yesterday: Myth 1: Social media marketing is free. However, a monetary value must be placed on the time spent to develop the platform and the creation and implementation of an online social media strategy. Excellent! Yes and no.
  • THE NEXT WEB  |  SATURDAY, OCTOBER 5, 2013
    [Media] The 7 biggest counterintuitive social media mistakes you may be making
    When it comes to social media, though, I try hard to learn from mistakes since they’re all saved for me to reflect on. Plus, I research and write about social media enough to have access to stats that make it easier to pick up and rectify these kind of mistakes. Measurement overwhelm – Don’t measure every  social media metric  you can.
  • FRESH INC.: THE STAFF BLOG  |  TUESDAY, SEPTEMBER 4, 2012
    [Media] Better Social Media Strategy: Show, Don't Tell
    Business owners quickly learned the benefits of adding a visual component to their social media strategies. Facebook's recent purchase of Instagram, is another great indicator that it's time to expand your social media content by adding photos, graphic images, and videos. Here's how to use them to your advantage. Show off your stuff.
  • FRESH INC.: THE STAFF BLOG  |  TUESDAY, JUNE 14, 2016
    [Media] 5 Daily Habits That Will Boost Your Social Media Following
    Want to boost your social media following? You need to understand how Facebook, Twitter, LinkedIn, Instagram and all the rest are different
  • JEFF HILIMIRE  |  THURSDAY, MAY 23, 2013
    [Media] I enjoy social media, but Louis CK has a point…
    Humor Social Marketing/Media
  • FRESH INC.: THE STAFF BLOG  |  TUESDAY, DECEMBER 6, 2016
    [Media] Top 5 Social Media Trends for Businesses in 2017
    What's the secret to future-proofing your social media strategy? Here are five trends to stay on top of in 2017
  • YFS MAGAZINE  |  TUESDAY, FEBRUARY 9, 2016
    [Media] Top 5 Ways Social Media Can Help Your Small Business
    Social media is essentially a great way to grow your business. Grow Marketing & Sales content marketing inbound marketing marketing social media social media marketingBusiness
 relationships can be enhanced and nurtured.
  • FRESH INC.: THE STAFF BLOG  |  WEDNESDAY, APRIL 23, 2014
    [Media] 60 Awesome Social Media Tools for Entrepreneurs
    Want to streamline your social media functions? But since my knowledge tends to be mainly LinkedIn focused, that means I don''t know a lot about the myriad of social media tools available for businesses. Put it to use: If you use social media scheduling apps for your automation , it goes without saying to share at optimal times.
  • FRESH INC.: THE STAFF BLOG  |  TUESDAY, JULY 30, 2013
    [Media] 3 Ways Brands Are Destroying Social Media
    Brands impact how social media is perceived--and it''s not all good. But there are many times when seeing brands on social media makes me want to slam my head against my screen. Here are some examples of brands that are taking the "social" out of social media and hurting the channel. The Social Media "Hack" Oh, Chipotle.
  • FRESH INC.: THE STAFF BLOG  |  WEDNESDAY, JULY 11, 2012
    [Media] Basic Social Media Mistake Everyone Makes
    This time I talked to Shama Kabani , the founder and CEO of The Marketing Zen Group and the author of The Zen of Social Media Marketing. Shama's premise: Most social media marketing efforts fail because, at a fundamental level, people don't use social media to connect with businesses--or even with each other. so you do, too.
  • MASHABLE.COM  |  WEDNESDAY, FEBRUARY 15, 2012
    [Media] 5 Essential Spreadsheets for Social Media Analytics
    Essential Spreadsheets for Social Media Analytics. Ann blogs on search and social media tools. Social media analytics and tracking can be very time-consuming and expensive. You’ll find quite a few smart social media monitoring tools, but what if you can’t afford them? Monitor Social Media Reputation.
  • FRESH INC.: THE STAFF BLOG  |  MONDAY, NOVEMBER 12, 2012
    [Media] Secrets of a Lucrative Social Media Campaign
    How one unsexy company used social media to reach an entirely new, youthful customer base, and grew revenue 96%. The solution that Yasin and his team came up with in March 2012 was to create a social media campaign built around preparing people for adventure travel. That generated a tremendous ROI for Yasin's team, which spent about 2.5
  • DUCT TAPE MARKETING  |  MONDAY, OCTOBER 13, 2014
    [Media] How to Create an Effective Social Media System
    How to Create an Effective Social Media System written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing. Many marketers and social media experts have made social media about many of the wrong things – it’s not a broadcast channel – it’s a tool for creating personal connections and sharing useful information.
  • LIFE BEYOND CODE  |  SATURDAY, APRIL 7, 2012
    [Media] 7 Kinds of Social Media Companions You Must Avoid
    Social media seems easy but only those who have tasted it know that it can be super-frustrating. For one, social media provides shortcuts to start a conversation. Here are seven kinds of social media companions you can avoid: 1. Main Page Marketing chris brogan free riders opportunity cost people social media time suck
  • FRESH INC.: THE STAFF BLOG  |  FRIDAY, FEBRUARY 15, 2013
    [Media] Photos Are Social Media Gold
    Here are five ways to use images to grow your follower base on social media. Luckily, featuring images on social media are becoming more common than ever. Here are five ways to boost your number of fans and followers by using images on social media. Have you had success using images on social media? What did you do?
  • OCCAM'S RAZOR  |  MONDAY, NOVEMBER 2, 2015
    [Media] How To Suck At Social Media: An Indispensable Guide For Businesses
    believe that every human with time to spare, and a connection to the web, should be on social media. Do the big gigantic numbers imply that your business should use these social media channels? 2. Even the people who powered your investment in Social Media, the Gurus, have, reluctantly, accepted this reality. YouTube has 1.2
  • FRESH INC.: THE STAFF BLOG  |  WEDNESDAY, APRIL 30, 2014
    [Media] The 10 Commandments of Smart Social Media
    Everything you need to know about using social media in a smart and savvy way, boiled down to 10 rules to follow: 1. People often think of social media spaces as consequence-free zones. "It''s my private Facebook page." "It''s my personal Twitter account." Thou shalt recall that personal interactions trump social media.
  • YOUNGUPSTARTS  |  MONDAY, OCTOBER 8, 2012
    [Media] [Infographic] Social Media Guidelines At Work
    We all need to have a work-life balance, but that can be applied to our social media use as well – especially when it comes to our professional relationships. Here’s an infographic on social media usage guidelines as a young professional that may help you: [Via: OnlineDegrees.org ].
  • FRESH INC.: THE STAFF BLOG  |  SUNDAY, JANUARY 8, 2017
    [Media] 4 Trends in Social Media That Are Changing the Game
    It's up to brands to commit to creating engaging content and using social media the right way to connect with their audiences
  • FRESH INC.: THE STAFF BLOG  |  FRIDAY, APRIL 26, 2013
    [Media] 8 Risks When You Ignore Social Media
    Ignoring social media because you think you can''t prove results? Social media ROI has always been a touchy subject. Popularized by former Kodak CMO Jeffrey Hayzlett, the so-called ''risk of ignoring'' references the dangers for companies that choose to turn a blind eye to social media while everyone else in their world embraces it.
  • FRESH INC.: THE STAFF BLOG  |  MONDAY, APRIL 4, 2016
    [Media] 11 Absolute Truths of Social Media Marketing
    Break these rules and you could lose followers, credibility and hurt your business
  • FRESH INC.: THE STAFF BLOG  |  FRIDAY, SEPTEMBER 6, 2013
    [Media] 6 Social Media Tricks of Fashion Brands
    Across almost every platform, fashion companies are leading the social media pack. Yesterday Mercedes Benz Fashion Week officially hit the tents at Lincoln Center -- but the runways got started early in the social media-verse. That makes these a "great way to generate free earned media and traffic." If the shoe fits. 1.
  • FRESH INC.: THE STAFF BLOG  |  SUNDAY, JULY 31, 2016
    [Media] 5 Free Tools That Unlock the Power of Social Media
    Social media monitoring can help you figure out what your customers are really thinking
  • BOTH SIDES OF THE TABLE  |  SUNDAY, SEPTEMBER 15, 2013
    [Media] Why The Media Has Been Wrong About YouTube Networks
    For much of 2013 I  watched the press write articles about how the YouTube “MCNs” (multi-channel networks) were doomed and tried to square that with the data I was watching at the one I invested in, Maker Studios, who has had one hell of a year. So can you successfully build a YouTube network? ” YouTube takes 45%. margin.
  • FRESH INC.: THE STAFF BLOG  |  WEDNESDAY, NOVEMBER 13, 2013
    [Media] 3 Social Media Marketing Trends for 2014
    Here are three cutting-edge trends that will be at the core of the most successful social media marketing campaigns in 2014. Despite having nearly a decade of experience with social networks, many marketers still find social media a tough nut to crack. The ebook comes with a MS Word policy template to help you get started immediately.
  • BLOGTREPRENEUR | ENTREPRENEUR BLOG  |  MONDAY, JUNE 18, 2012
    [Media] 5 Ways Introverts can Get the Conversation Going on Social Media
    Social media is the introverted public relations or marketing professional’s fantasy come to life. Social media offers a unique opportunity to listen to what customers and competitors are saying, and by “listen,” I mean read at your convenience. Rather than attempting to fit a round peg in a square hole, don’t fight it!
  • FRESH INC.: THE STAFF BLOG  |  MONDAY, MARCH 14, 2016
    [Media] Why Snapchat Is an Important Media Company
    Reach, immediacy, authenticity/endemic, engagement, geography, and brand recall/uniqueness matter a great deal to media. Snapchat is performing off the hook on all fronts
  • DUCT TAPE MARKETING  |  THURSDAY, OCTOBER 23, 2014
    [Media] Why You Need Social Media for Customer Support
    Why You Need Social Media for Customer Support written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. These days, companies of all sizes are upping the customer service ante by being readily available on social media. But social media is different. Has Social Media Changed Customer Service?
  • FRESH INC.: THE STAFF BLOG  |  THURSDAY, APRIL 19, 2012
    [Media] Stress-Free Social Media: 5 Tips
    Twitter, Pinterest, Tumblr: Feeling a little overwhelmed by social media? If you feel pressure to jump on this social media bandwagon, but are also overwhelmed by technology and time, let me fess up to some truths of how I manage "it all." Are you on social media for personal enjoyment or for business gain? You're not alone.
  • YOUNGUPSTARTS  |  MONDAY, MAY 11, 2015
    [Media] Making Social Media Work For SMEs
    Small businesses rarely have the time or resources to invest in outsourced customer service support, and some are finding it more efficient to serve customers via social media platforms: one LinkedIn study from 2014 revealed that 81 percent of North American SMEs use social media  [5]. By Dr. Karen M. Build a following.
  • DUCT TAPE MARKETING  |  FRIDAY, JUNE 5, 2015
    [Media] 6 Free Social Media Tools for Startups to Build a Strong Social Media Presence
    6 Free Social Media Tools for Startups to Build a Strong Social Media Presence written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. With the use of social media, you can reach out to a greater number of people in lesser time. She represents Godot Media, a leading content marketing firm.
  • DUCT TAPE MARKETING  |  MONDAY, MARCH 10, 2014
    [Media] How to Set Social Media Up from Scratch
    How to Set Social Media Up from Scratch written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing We just started working with a mid-size software company and, in digging in to build their marketing system, it quickly became clear they had no real social media integration. Social Media
  • DUCT TAPE MARKETING  |  TUESDAY, MAY 26, 2015
    [Media] Boost Your Social Media Engagement With These Tips
    Boost Your Social Media Engagement With These Tips written by Alex Boyer read more at Small Business Marketing Blog from Duct Tape Marketing. Everyone wants more likes, RTs, pins, favorites and shares on their social media posts. Here are numerous ways that you can boost engagement on your social media accounts. Give Promotions.
  • YFS MAGAZINE  |  WEDNESDAY, SEPTEMBER 7, 2016
    [Media] Here’s Why Social Media Marketing Works On A Startup Budget
    Social media is the future of marketing, there is no doubt. Grow Marketing & Sales marketing social media social media marketing
  • CROWDSPRING BLOG  |  WEDNESDAY, FEBRUARY 20, 2013
    [Media] Best Social Media Tools For Your Small Business
    Do you want to know how you can best leverage social media to help your small business succeed and increase revenues? In a moment, we’ll look at some of the best social media management tools that will help you do more with less. For example, some small businesses deliver customer service through social media. HootSuite.
  • DUCT TAPE MARKETING  |  WEDNESDAY, DECEMBER 7, 2011
    [Media] 5 Ways Social Media Can Drive Local Business
    5 Ways Social Media Can Drive Local Business This content from: Duct Tape Marketing. If you run a local business that’s focused on generating customers locally, then you may think you don’t really need to pay much attention to social media tools. Duct Tape Marketing Social Media openappcenter” La Citta Vita via Flickr.
  • FRESH INC.: THE STAFF BLOG  |  FRIDAY, SEPTEMBER 14, 2012
    [Media] Who Is Using Social Media Now?
    A new study shows a sharp increase in the number of small firms on social media--and highlights pain points and favorite tools. It was only about a year ago that a Hiscox study found only 12% of small business owners "described social media promotion as a must and nearly 50% weren't using social media at all." Oh, how times change.
  • UP AND RUNNING  |  MONDAY, NOVEMBER 3, 2014
    [Media] 15 Easy Tips to Help Small Businesses Build Strong Media Relationships
    Strong media relationships matter in business. Small businesses don’t always have a dedicated PR department, or even a dedicated person to handle media relations and press. Therefore, it is not always as easy for small businesses to build media relationships because a small business owner must wear so many different hats.
  • YOUNGUPSTARTS  |  WEDNESDAY, SEPTEMBER 10, 2014
    [Media] Improve Your Job Search With Social Media
    Did you know that your social media page can cost you your job or the opportunity to be hired for a position you have been waiting for? If you plan on looking for work online, you can definitely use social media networks to connect with recruiters and find opportunities that you would not find elsewhere.
  • FRESH INC.: THE STAFF BLOG  |  THURSDAY, MARCH 7, 2013
    [Media] On Social Media? Get Real or Die
    For companies on social media, brand trust is the new economic currency. The topic of authenticity in today's social media age fascinates me. If a company tries to exploit social media artificially, they'll eventually be caught and exposed publicly. Most companies with social media programs are doing everything exactly wrong.
  • CONVERSIONXL  |  WEDNESDAY, JANUARY 30, 2013
    [Media] How to Use Social Media To Drive Sales
    According to a report by Nielsen on social media  Americans spend three times more time on social media than reading their e-mail. Thanks to data from AddShopper’s network of over 7000 retailers we can take a closer look at what role social media played in the record breaking results. So don’t use social media to sell per-se.
  • STARTUP PROFESSIONALS MUSINGS  |  SATURDAY, NOVEMBER 30, 2013
    [Media] The Old Ways Of Social Media Marketing Are Broken
    Isn’t it frustrating to think you understand something new in business, like marketing with social media, only to realize that the landscape changed while you were looking at other priorities? Jim should know, since he is the president Ignite Social Media , of one of the best known social media marketing agencies.
  • BLOGTREPRENEUR | ENTREPRENEUR BLOG  |  THURSDAY, JUNE 7, 2012
    [Media] Important Keys for Separating Business and Personal Social Media
    Social media is huge these days, used by individuals and businesses alike. Your social media pages play a big part in your professional image. Below are a few important things to remember when utilizing your social media as a savvy entrepreneur. Being in the business of you is a 24/7 job. Be Cautious of New Friends.
  • THE NEXT WEB  |  WEDNESDAY, JUNE 4, 2014
    [Media] Worried your employees are on social media all day? Turn it into a job perk
    Shawndra Russell is a writer and social media educator for businesses, professionals and college students with the intent of stopping outdated me! Entrepreneur Social Media Analysis and Opinion How-To''s marketing. This post originally appeared on the 15five blog. We exist in two different worlds, the virtual and the real.
  • FRESH INC.: THE STAFF BLOG  |  WEDNESDAY, JANUARY 23, 2013
    [Media] Make Social Media Efforts Worth It
    Too many companies waste their time on social media. All too often I see businesses that, in their haste to hop aboard the social media bandwagon, dive straight into tactical work without knowing what they hope to accomplish, let alone having a plan to achieve it. This could be your primary social media objective, too.
  • DUCT TAPE MARKETING  |  MONDAY, MARCH 30, 2015
    [Media] Where Does Social Media Fit into the Customer Journey?
    Where Does Social Media Fit into the Customer Journey? Businesses know that they must have a presence on social media, but they don’t know how to use it. The wonderful thing about social media is that there are multiple platforms and countless ways to use them. Often, social media channels will show up high on any local search.
  • AWEISSMAN.COM  |  THURSDAY, APRIL 19, 2012
    [Media] Media: What's Past is Prologue
    Media: Whats Past is Prologue. At the same time, over the past few years we have seen the transformation of how media is produced and distributed. Many of the traditional roles, or competencies, normally assigned to media companies - financing, production, distribution, promotion, marketing - have been disaggregated. And so on.
  • FRESH INC.: THE STAFF BLOG  |  TUESDAY, JANUARY 24, 2017
    [Media] 41 Must-Read Books by the Top Social Media Speakers
    Add these books by experts who will take the stage at Social Media Marketing World to your shelves
  • FRESH INC.: THE STAFF BLOG  |  WEDNESDAY, FEBRUARY 27, 2013
    [Media] New Ways to Advertise on Social Media
    Digital marketing evolves at rapidfire pace, and with all the attention paid to social media these days, it should come as no surprise that its advertising changes seem to lead the pack. Only six months ago, I wrote about Facebook advertising updates and much has changed since then and within the other popular social media networks.
  • THE EQUITY KICKER  |  THURSDAY, APRIL 9, 2015
    [Media] Facebook still dominates teen social media
    Pew Research do a lot of the best research on internet usage and their latest report on teen social media use is just out. Whilst teens are diversifying their social media use it seems that rumours of Facebook’s impending death are greatly exaggerated. Facebook
  • FRESH INC.: THE STAFF BLOG  |  WEDNESDAY, JULY 17, 2013
    [Media] How to Supercharge Your Social Media
    If all you''ve done is set up brand pages on Facebook, Twitter, and other social media sites, it''s probably time to rethink what you''re doing there. When I started Likeable Media seven years ago, I encountered many brands that were social media "virgins." Are your social media profiles simply a fun place to go?
  • THE NEXT WEB  |  TUESDAY, FEBRUARY 18, 2014
    [Media] 7 ways to improve the quality of your email list with social media
    Social media isn’t a platform to generate sales, but a powerful medium for generating demand for your business. Here are seven ways to use social media to improve the quality of your email list. 1. How has social media influenced the growth of your email list over time? Offer relevant promotions. Host a Q&A.
  • FRESH INC.: THE STAFF BLOG  |  FRIDAY, MAY 6, 2016
    [Media] How to Convert Social Media Traffic Into Paying Clients
    Social media traffic is difficult to turn into effective leads because so much of it includes people who simply aren't interested in what you have to offer
  • THE NEXT WEB  |  FRIDAY, JANUARY 31, 2014
    [Media] 5 ways to deal with a social media crisis
    Anyone active on Facebook, Twitter, or the likes will have seen at least one social media crisis unfold. Social media is your friend, despite what happened. Use your own social media channels to get your message out in any way that best helps give your side of the story. Entrepreneur Social Media How-To''s
  • YFS MAGAZINE  |  FRIDAY, OCTOBER 14, 2016
    [Media] 8 Quick Tips To Upgrade Your Social Media Presence
    When you're running a fast-paced business it's easy to slack off a little on social media. Grow Marketing & Sales marketing social media social media marketing
  • DUCT TAPE MARKETING  |  THURSDAY, DECEMBER 31, 2015
    [Media] 8 Social Media Hacks to Increase Customer Retention
    8 Social Media Hacks to Increase Customer Retention written by Guest Post read more at Duct Tape Marketing. Many times when businesses talk social media, they’re only talking about social media marketing. In this blog, I want to talk about 8 social media hacks to help your business increase customer retention and loyalty.
  • DUCT TAPE MARKETING  |  MONDAY, MAY 11, 2015
    [Media] The 20 Minute Social Media Routine for Haters
    The 20 Minute Social Media Routine for Haters written by Alex Boyer read more at Small Business Marketing Blog from Duct Tape Marketing. love social media, but I acknowledge it can be time-consuming. You may even hate social media entirely. Your # 1 focus for your social media routine should be to drive traffic to your blog.
  • FELD THOUGHTS  |  FRIDAY, NOVEMBER 22, 2013
    [Media] Hidden Boulder Gem: The Media Archeology Lab
    Several weeks ago the team at the Media Archeology Lab (MAL) celebrated their accomplishments to date by hosting an event – called a MALfunction – for the community. Give a financial gift via the Brad Feld and Amy Batchelor Fund for MAL (Media Archeaology Lab). 2. Being surrounded by these machines just makes me happy.
  • YFS MAGAZINE  |  MONDAY, JUNE 15, 2015
    [Media] 5 Brilliant PR Tips To Get Quality Media Coverage
    Grow Marketing & Sales marketing media pitch PR public relationsRather than wishing you had a larger marketing budget, use these five tips to generate press exposure.
  • FRESH INC.: THE STAFF BLOG  |  MONDAY, MAY 7, 2012
    [Media] Toss Out Your Social Media Metrics
    If you judge your business by its social media numbers your bottom-line may be suffering. "A perfect day for me is when I don't see a difference in the work I'm doing and the fun I'm having," says Peter Shankman, the author and consultant best known for founding Help a Reporter Out. Social media is here to stay," says Shankman.
  • BRANDANEW  |  THURSDAY, NOVEMBER 12, 2015
    [Media] How To Get Perfect Pictures For Your Blog And Social Media
    Visual content rules social media. So, let us have a look at a few tips that will help you get perfect pictures for your blog and social media platforms. The post How To Get Perfect Pictures For Your Blog And Social Media appeared first on Brandanew. Whatever you have to say, it gets better with an image. Shun over perfection.
  • YOUNGUPSTARTS  |  SUNDAY, APRIL 26, 2015
    [Media] [Review] The Art Of Social Media
    Do you want to rock your social media marketing game? If so, check out “ The Art of Social Media: Power Tips for Power Users ” co-authored by Guy Kawasaki and Peg Fitzpatrick. Unlike other social media marketing self-help books, this one is virtually BS free. Keen to learn from the legendary Guy Kawasaki?
  • FRESH INC.: THE STAFF BLOG  |  TUESDAY, JANUARY 10, 2017
    [Media] Social Media Brand Expectations: Wake Up And Smell The Engagement
    Social Media Marketing Expectations: Can't Believe We Still Have to School You
  • FRESH INC.: THE STAFF BLOG  |  TUESDAY, AUGUST 27, 2013
    [Media] Social Media Marketing: More Isn't Better
    The same is true for social media marketing, according to a recent report by social media software management vendor Expion. Think of your own experience on various social media. Quantity rarely trumps quality--especially on Facebook. A new study examines how publishing too frequently can alienate followers. But is it really?
  • FRESH INC.: THE STAFF BLOG  |  WEDNESDAY, MAY 8, 2013
    [Media] Influence Customers With Earned Media
    Here''s the two times when your earned media will have the most influence on potential buyers. Targeting your prospects with earned media in specific areas of the buying decision is an effective way of converting prospects to buyers. quick read through the Earned Media Guide can also help jump start your earned media strategy.
  • YOUNGUPSTARTS  |  TUESDAY, MARCH 27, 2012
    [Media] 11 Industries That Benefit Most From Social Media
    More and more businesses these days are catching on to the fact that social media is kind of a big deal. Customers expect to be able to connect with brands they care about, and those who do this well can enjoy the benefits of what social media can do. According to CBS News , 45% of retailers are active on social media. Retail.
  • FRESH INC.: THE STAFF BLOG  |  FRIDAY, AUGUST 10, 2012
    [Media] 11 Reasons a 23-Year-Old Shouldn't Run Your Social Media
    But don't assume either that you need to hire someone young to manage your social media "just because." But you really shouldn't be entrusting your entire social media efforts to a newly graduated intern. They may be focused on their own social media activity. Communication is critical to solid social media execution.
  • BLOGTREPRENEUR | ENTREPRENEUR BLOG  |  THURSDAY, AUGUST 18, 2016
    [Media] Top 7 Social Media Marketing Tips That Have Taken The World By Storm!
    Social media platforms have been bridging the gap between nations, connecting people across the world. With their fun, interactive, attractive interface and mass appeal, social media is a rising marketing tool for budding web entrepreneurs. Discussed below are the top 7 social media marketing tips to boost your business: 1.
  • YOUNGUPSTARTS  |  THURSDAY, SEPTEMBER 11, 2014
    [Media] 4 Emerging Concepts & Trends In Social Media Marketing
    Of course, the wildly popular album would have been a hot product no matter how Beyoncé chose to promote it, but the story is yet another testament to the power of social media. Beyoncé saved her record company plenty of money in traditional promotions, which would have been all but useless since her target audience is on social media.
  • THE NEXT WEB  |  WEDNESDAY, DECEMBER 4, 2013
    [Media] How to create a sustainable social media strategy for your startup
    Here are five essential, efficient ways to eliminate guesswork and make your startup a success on social media. Strategy Adopted: Leveraging Social Media Analytics. On social media, you can pinpoint an audience in real-time. Before you can afford staff dedicated to social media, spread the duties around. Always remember.
  • FRESH INC.: THE STAFF BLOG  |  WEDNESDAY, APRIL 16, 2014
    [Media] The Secret to Hiring a Savvy Social Media Manager
    Learn how to avoid the hype and get serious about hiring the right person to manage your social media. In all this, there''s probably no doubt in your mind that social media should be an integral part of your marketing strategy. But how does your company approach social media? You must be willing to fail," Miller adds.
  • BRANDANEW  |  MONDAY, SEPTEMBER 7, 2015
    [Media] 10 Awesome Social Media Facts You Need To Know NOW
    46% people check social media for reviews and details while making a purchase. According to a survey, more than 70% of the couples admitted that social media has improved their relationship. The post 10 Awesome Social Media Facts You Need To Know NOW appeared first on Brandanew. Social networks never fail to surprise us.
  • FRESH INC.: THE STAFF BLOG  |  TUESDAY, MARCH 1, 2016
    [Media] 6 Things You Must Do to Be Successful With Social Media
    It seems like Social Media has gotten too big to manage. Expert Joel Comm shows there are still ways for anyone to leverage social media for success
  • CROWDSPRING BLOG  |  SUNDAY, JULY 24, 2011
    [Media] When social media goes bad: a cautionary tale.
    Related posts: Twitter Link Roundup #91 – Small Business, Social Media, Design, Copywriting, Marketing And More. Twitter Link Roundup #95 – Small Business, Social Media, Design, Copywriting, Marketing And More. Twitter Link Roundup #63 – Small Business, Social Media, Design, Copywriting, Marketing And More.
  • FRESH INC.: THE STAFF BLOG  |  FRIDAY, MAY 25, 2012
    [Media] Social Media Lessons From the White House
    Here's how democracy is spread, social media style. It's no longer a question of whether social media is worth your time, but what form of social media is most worth your time. At least that's the message that came across at the social media forum at National Small Business Week in Washington, D.C. Bernard asks.
  • BLOGTREPRENEUR | ENTREPRENEUR BLOG  |  WEDNESDAY, MARCH 13, 2013
    [Media] 10 Ways to Attract the Perfect Customer via Social Media
    So you’ve set up your social media accounts and are getting some followers, but you’re noticing that not many people are talking about your brand and your sales haven’t budged. The trick to harnessing the power of social media platforms is to learn how to attract potential customers to your page. This is social media so be social!
  • FRESH INC.: THE STAFF BLOG  |  THURSDAY, OCTOBER 11, 2012
    [Media] On Social Media, Authenticity Always Wins
    Social Media is no different. Brands that seek to be safe and tow the popular line, will never break from the crowd of mediocrity that is rife within the social media consulting community. There is a meme in the online world with respect to social media that suggests businesses should "just dive in". And that's why I liked it.
  • FRESH INC.: THE STAFF BLOG  |  THURSDAY, SEPTEMBER 15, 2016
    [Media] Why Using Social Media Does Not Make You A Social Media Manager
    Having a Facebook account does not give you validity
  • ONSTARTUPS  |  TUESDAY, OCTOBER 30, 2012
    [Media] The Classy Way To Get Media Coverage For Your Startup
    Nicholas is the co-founder of MediaGraph , a public relations platform that enables small businesses to manage their own media outreach. Conversely, these tend to be the names you see cropping up again and again in the media. The following is a guest blog post by Nicholas Holmes. Savvy PR practitioners know this. Briefing. Access.
  • FRESH INC.: THE STAFF BLOG  |  TUESDAY, JUNE 25, 2013
    [Media] 7 Signs Your Social Media Strategy Works
    Here are the top KPIs that lead to growth in brand reach, lead nurturing, and sales on social media. Most marketers find, however, that generating returns on social media is an elusive achievement. So, what sets apart success from failure in social media marketing? 1. But more followers don''t always mean more success.
  • FRESH INC.: THE STAFF BLOG  |  WEDNESDAY, FEBRUARY 26, 2014
    [Media] Critical Social Media Mistakes to Avoid
    Social media can be a great benefit, or it can be a detriment if not handled properly. Most people have been told that overselling on social media will get you ignored. Often I see social media pages and accounts that are neglected and ignored. Here are additional social media mistakes to avoid from my Inc. Here Inc.
  • DUCT TAPE MARKETING  |  FRIDAY, NOVEMBER 21, 2014
    [Media] Social Media Gives Consumers and Brands a Direct Connection
    Social Media Gives Consumers and Brands a Direct Connection written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. However, consumers today enjoy a very different situation, all thanks to social media. Social media – a public forum. Consumer interaction through social media.
  • DUCT TAPE MARKETING  |  THURSDAY, JANUARY 15, 2015
    [Media] 5 Ways to Get The Most Out of Your Social Media Marketing This Year
    5 Ways to Get The Most Out of Your Social Media Marketing This Year written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. You have always been told your business needs a presence on social media sites like Facebook and Twitter, but you have yet to see tangible results. photo credit: shutterstock.
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