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  • FRESH INC.: THE STAFF BLOG  |  MONDAY, MAY 13, 2013
    [Media] 6 Myths About Social Media Marketing
    Here''s why your company''s Twitter, Facebook, LinkedIn, YouTube, and other social media campaigns aren''t performing as well as they could be. Over the past five years, social media has become an increasingly important part of many companies'' marketing strategies. Social media marketing isn''t about a big one-time hit.
  • DAZZLINDONNA  |  MONDAY, DECEMBER 5, 2011
    [Media] 5 Ways to Maximize the Power of Social Media
    Social media presents a very attractive way to advertise. With little to no capital investment required, utilizing social media allows businesses to reach a wide audience on networks with a lot of internet traffic. Here are a few suggestions to maximize efficiency when using social media websites: Fill Out All Pertinent Information.
  • FRESH INC.: THE STAFF BLOG  |  WEDNESDAY, MARCH 30, 2016
    [Media] Radically Improve Your Social Media Presence in Just 15 Minutes
    This quick-but-simple review of your social media efforts can yield big dividends
  • FRESH INC.: THE STAFF BLOG  |  TUESDAY, JULY 3, 2012
    [Media] Social Media Marketing: Why It's Not Working
    This time it's the power--or, in my opinion, the lack thereof--of small business social media marketing. went to the opposite end of the opinion spectrum and recruited Dave Kerpen , founder and CEO of Likeable Media and author of the NY Times bestseller Likeable Social Media. But that's how social media marketing works.
  • FRESH INC.: THE STAFF BLOG  |  FRIDAY, AUGUST 31, 2012
    [Media] Secrets to a Successful Social Media Strategy
    The secret to successful social media marketing is to use what you've already got. If you're like most busy business owners, you're probably thinking to yourself, "I barely have enough time to run my company, now I have to worry about social media?" Same goes for any news articles or mentions in the media. 3. Think again.
  • FRESH INC.: THE STAFF BLOG  |  TUESDAY, SEPTEMBER 4, 2012
    [Media] Better Social Media Strategy: Show, Don't Tell
    Business owners quickly learned the benefits of adding a visual component to their social media strategies. Facebook's recent purchase of Instagram, is another great indicator that it's time to expand your social media content by adding photos, graphic images, and videos. Here's how to use them to your advantage. Show off your stuff.
  • FRESH INC.: THE STAFF BLOG  |  TUESDAY, SEPTEMBER 1, 2015
    [Media] 7 Simple Steps to Social Media Success
    Social media in its varied forms has been around for a number of years. For many, the basics on how to use it effectively are still a mystery
  • FRESH INC.: THE STAFF BLOG  |  WEDNESDAY, APRIL 23, 2014
    [Media] 60 Awesome Social Media Tools for Entrepreneurs
    Want to streamline your social media functions? But since my knowledge tends to be mainly LinkedIn focused, that means I don''t know a lot about the myriad of social media tools available for businesses. Put it to use: If you use social media scheduling apps for your automation , it goes without saying to share at optimal times.
  • FRESH INC.: THE STAFF BLOG  |  WEDNESDAY, JULY 11, 2012
    [Media] Basic Social Media Mistake Everyone Makes
    This time I talked to Shama Kabani , the founder and CEO of The Marketing Zen Group and the author of The Zen of Social Media Marketing. Shama's premise: Most social media marketing efforts fail because, at a fundamental level, people don't use social media to connect with businesses--or even with each other. so you do, too.
  • DUCT TAPE MARKETING  |  TUESDAY, MAY 26, 2015
    [Media] Boost Your Social Media Engagement With These Tips
    Boost Your Social Media Engagement With These Tips written by Alex Boyer read more at Small Business Marketing Blog from Duct Tape Marketing. Everyone wants more likes, RTs, pins, favorites and shares on their social media posts. Here are numerous ways that you can boost engagement on your social media accounts. Give Promotions.
  • MASHABLE.COM  |  WEDNESDAY, FEBRUARY 15, 2012
    [Media] 5 Essential Spreadsheets for Social Media Analytics
    Essential Spreadsheets for Social Media Analytics. Ann blogs on search and social media tools. Social media analytics and tracking can be very time-consuming and expensive. You’ll find quite a few smart social media monitoring tools, but what if you can’t afford them? Monitor Social Media Reputation.
  • FRESH INC.: THE STAFF BLOG  |  MONDAY, NOVEMBER 12, 2012
    [Media] Secrets of a Lucrative Social Media Campaign
    How one unsexy company used social media to reach an entirely new, youthful customer base, and grew revenue 96%. The solution that Yasin and his team came up with in March 2012 was to create a social media campaign built around preparing people for adventure travel. That generated a tremendous ROI for Yasin's team, which spent about 2.5
  • FRESH INC.: THE STAFF BLOG  |  FRIDAY, APRIL 26, 2013
    [Media] 8 Risks When You Ignore Social Media
    Ignoring social media because you think you can''t prove results? Social media ROI has always been a touchy subject. Popularized by former Kodak CMO Jeffrey Hayzlett, the so-called ''risk of ignoring'' references the dangers for companies that choose to turn a blind eye to social media while everyone else in their world embraces it.
  • FRESH INC.: THE STAFF BLOG  |  MONDAY, DECEMBER 28, 2015
    [Media] The Best New Social Media Tools for 2016
    With 2016 just around the corner, it's time to evaluate new tools that can help boost social media efficiency and success
  • FRESH INC.: THE STAFF BLOG  |  MONDAY, JANUARY 4, 2016
    [Media] 3 Biggest Social Media Trends to Know for 2016
    Here are the most notable (and applicable) social media trends that experts predict will emerge this year Not all apps have the same power to grab consumer attention.
  • FRESH INC.: THE STAFF BLOG  |  TUESDAY, NOVEMBER 13, 2012
    [Media] Social Media Is One Big Cocktail Party
    Many businesses struggle with social media because they try to apply the rules of Internet marketing to social media marketing but the truth is that social media resembles a cocktail party or the town square much more than it resembles Web 1.0. But now with social media you have a 24/7, 365-day focus group to listen to. 2.
  • FRESH INC.: THE STAFF BLOG  |  WEDNESDAY, APRIL 30, 2014
    [Media] The 10 Commandments of Smart Social Media
    Everything you need to know about using social media in a smart and savvy way, boiled down to 10 rules to follow: 1. People often think of social media spaces as consequence-free zones. "It''s my private Facebook page." "It''s my personal Twitter account." Thou shalt recall that personal interactions trump social media.
  • THE NEXT WEB  |  SATURDAY, OCTOBER 5, 2013
    [Media] The 7 biggest counterintuitive social media mistakes you may be making
    When it comes to social media, though, I try hard to learn from mistakes since they’re all saved for me to reflect on. Plus, I research and write about social media enough to have access to stats that make it easier to pick up and rectify these kind of mistakes. Measurement overwhelm – Don’t measure every  social media metric  you can.
  • YOUNGUPSTARTS  |  FRIDAY, APRIL 17, 2015
    [Media] Social Media — For Those Who’ve Been Left Behind
    If your small business isn’t already established on social media, you could be as much as a decade behind some of your competitors. Why Social Media?            . Social media is a vehicle for communicating and distributing your content. Start with the two biggest social media networks — Facebook and Twitter. Conclusion.
  • YFS MAGAZINE  |  FRIDAY, SEPTEMBER 18, 2015
    [Media] 5 PR Mistakes To Avoid When Pitching Your Business To Media Outlets
    Grow Marketing & Sales marketing media outreach media pitch PR public relationsMaybe you’ve just started your business or you’re about to.
  • STARTUP PROFESSIONALS MUSINGS  |  SATURDAY, NOVEMBER 30, 2013
    [Media] The Old Ways Of Social Media Marketing Are Broken
    Isn’t it frustrating to think you understand something new in business, like marketing with social media, only to realize that the landscape changed while you were looking at other priorities? Jim should know, since he is the president Ignite Social Media , of one of the best known social media marketing agencies.
  • DUCT TAPE MARKETING  |  THURSDAY, JULY 24, 2014
    [Media] Social Media Marketing for Lead Generation
    Social Media Marketing for Lead Generation written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. Make a new plan, Stan, and it should probably involve social media. Now more than ever, there has been a dramatic shift on social media from being purely a community to being a viable market.
  • DUCT TAPE MARKETING  |  FRIDAY, NOVEMBER 7, 2014
    [Media] Using Social Media to Generate Sales Leads
    Using Social Media to Generate Sales Leads written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. And currently, everybody seems to be on social media. hours a month on the social platform, and 260 million active users on Twitter, you cannot afford to avoid social media. Measure your success.
  • FRESH INC.: THE STAFF BLOG  |  FRIDAY, SEPTEMBER 6, 2013
    [Media] 6 Social Media Tricks of Fashion Brands
    Across almost every platform, fashion companies are leading the social media pack. Yesterday Mercedes Benz Fashion Week officially hit the tents at Lincoln Center -- but the runways got started early in the social media-verse. That makes these a "great way to generate free earned media and traffic." If the shoe fits. 1.
  • FRESH INC.: THE STAFF BLOG  |  MONDAY, MARCH 14, 2016
    [Media] Why Snapchat Is an Important Media Company
    Reach, immediacy, authenticity/endemic, engagement, geography, and brand recall/uniqueness matter a great deal to media. Snapchat is performing off the hook on all fronts
  • STARTUP PROFESSIONALS MUSINGS  |  SATURDAY, JUNE 18, 2011
    [Media] Social Media Isn’t Free to Entrepreneurs or Anyone
    If you are an entrepreneur today, and not using social media to promote your business, you are missing out on a huge opportunity. Most social media outlets don’t require a subscription charge, but they certainly require an investment – in people, in technology, your reputation, and your time. Pick the right platform for your business.
  • TIM BERRY'S BLOG - PLANNING STARTUPS STORIES  |  MONDAY, FEBRUARY 7, 2011
    [Media] Social Media Business Reality Check
    Sure, I do see that the online world provides a great leveler, a wonderful opportunity for even the smallest business to share and validate expertise and build a reputation. I’ve known some and read about many businesses that do very well in online reputation and social media. Share and Enjoy: Social media Twitter Facebook
  • FRESH INC.: THE STAFF BLOG  |  THURSDAY, DECEMBER 24, 2015
    [Media] Posting on Social Media: How to Make People Love You
    Marketing on social media only works if you have people who follow you - and in this case the more, the better
  • BLOGTREPRENEUR | ENTREPRENEUR BLOG  |  WEDNESDAY, MARCH 13, 2013
    [Media] 10 Ways to Attract the Perfect Customer via Social Media
    So you’ve set up your social media accounts and are getting some followers, but you’re noticing that not many people are talking about your brand and your sales haven’t budged. The trick to harnessing the power of social media platforms is to learn how to attract potential customers to your page. This is social media so be social!
  • FRESH INC.: THE STAFF BLOG  |  MONDAY, FEBRUARY 22, 2016
    [Media] 6 Ways Social Media Affects Content Marketing and SEO
    Social media affects content marketing and SEO in both direct and indirect ways, and can greatly enhance the overall value of your multifaceted online marketing campaign
  • BRANDANEW  |  SATURDAY, JUNE 13, 2015
    [Media] What Value Does Social Media Create For Your Brand?
    The perfect consumer experience and social media marketing is often an after thought. What value does social media create for your brand? Get your coffee mug (tea, if you wish) and let’s talk social media value today. Understanding: What Value Does Social Media Create For Your Brand? 1. Where will you start ?
  • CROWDSPRING BLOG  |  WEDNESDAY, MAY 9, 2012
    [Media] Growing Your Small Business Using Social Media: The Facts
    We’re previously written about ways that small businesses are using social media , how businesses can leverage social media to deliver customer service , and the innovative ways some businesses use social media. This data suggests that company-driven social media efforts can indeed drive purchasing decisions.
  • DUCT TAPE MARKETING  |  MONDAY, OCTOBER 13, 2014
    [Media] How to Create an Effective Social Media System
    How to Create an Effective Social Media System written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing. Many marketers and social media experts have made social media about many of the wrong things – it’s not a broadcast channel – it’s a tool for creating personal connections and sharing useful information.
  • DUCT TAPE MARKETING  |  FRIDAY, JUNE 5, 2015
    [Media] 6 Free Social Media Tools for Startups to Build a Strong Social Media Presence
    6 Free Social Media Tools for Startups to Build a Strong Social Media Presence written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. With the use of social media, you can reach out to a greater number of people in lesser time. She represents Godot Media, a leading content marketing firm.
  • STARTUP PROFESSIONALS MUSINGS  |  SUNDAY, AUGUST 18, 2013
    [Media] 7 Steps to Productive Business Use of Social Media
    Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. The first thing that entrepreneurs need to realize is that the process and framework for making social media marketing work are different from traditional marketing, and trial and error certainly doesn’t work.
  • UP AND RUNNING  |  WEDNESDAY, JUNE 20, 2012
    [Media] 5 Social Media Marketing Myths Debunked
    Read Evanne Schmarder’s 5 Social Media Marketing Myths: Busted on the Huffington Post yesterday: Myth 1: Social media marketing is free. However, a monetary value must be placed on the time spent to develop the platform and the creation and implementation of an online social media strategy. Excellent! Yes and no.
  • DUCT TAPE MARKETING  |  THURSDAY, DECEMBER 31, 2015
    [Media] 8 Social Media Hacks to Increase Customer Retention
    8 Social Media Hacks to Increase Customer Retention written by Guest Post read more at Duct Tape Marketing. Many times when businesses talk social media, they’re only talking about social media marketing. In this blog, I want to talk about 8 social media hacks to help your business increase customer retention and loyalty.
  • BRANDANEW  |  WEDNESDAY, APRIL 27, 2016
    [Media] 5 Best Practices For Increasing Earned Media For Your Brand
    In order of trust, earned media or organic mentions of your brand by influencers, your friends and family, or your consumers, rank at the very top. Nothing pushes your customers to get more influenced by you and favor your brand over competition, like genuine earned media mentions that you can’t buy. Stay true to your niche.
  • STARTUP PROFESSIONALS MUSINGS  |  SATURDAY, APRIL 6, 2013
    [Media] Gen-Y Should Thank Gen-X For Social Media Today
    entrepreneurs gen-y social media startups gen-x business boomers What happened to Generation X? They are generally defined as anyone born between 1965 and 1980, sandwiched between 80 million Baby Boomers and 78 million Gen-Y (Millennials). Gen-X is the group that will bridge the two larger generations of Boomers and Gen-Y. Flexible.
  • FRESH INC.: THE STAFF BLOG  |  THURSDAY, FEBRUARY 16, 2012
    [Media] What Social Media Actually Costs
    So why is it that over and over again we hear social media described as "free"? It Sets the Wrong Precedent To suggest that social media is free or leads to free exposure is misleading—and, often, wrong. So how much did all this "free" social media cost? Um, really? When was the last time you chose to work for free?
  • FRESH INC.: THE STAFF BLOG  |  WEDNESDAY, NOVEMBER 13, 2013
    [Media] 3 Social Media Marketing Trends for 2014
    Here are three cutting-edge trends that will be at the core of the most successful social media marketing campaigns in 2014. Despite having nearly a decade of experience with social networks, many marketers still find social media a tough nut to crack. The ebook comes with a MS Word policy template to help you get started immediately.
  • BLOGTREPRENEUR | ENTREPRENEUR BLOG  |  FRIDAY, MARCH 23, 2012
    [Media] The Importance of a Social Media Schedule for Your Business
    Just as in email marketing, having a successful social media presence is all about finding that delicate balance between those ‘in-your-face’ marketing plans and ones you can’t remember ever hearing of. There are several web apps that will allow multiple updates on all types of social media all at once. Check LinkedIn.
  • ENTREPRENEURS-JOURNEY.COM BY YARO STARAK  |  WEDNESDAY, FEBRUARY 23, 2011
    [Media] If Content Is King What Role Does Social Media Play?
    In a previous post, I wrote about “ How To Get 55 Comments And 98 Likes On Your First Article Using Social Media “ In the article, I spelled out the process I used to gain traction to a blog post I wrote on a brand new blog, using Facebook as the only source of traffic. People spend LOTS of time on these social media sites.
  • DUCT TAPE MARKETING  |  WEDNESDAY, AUGUST 1, 2012
    [Media] Is Media Manipulation the New Media Relations
    Join me for a Google+ Hangout live streaming to YouTube at 1:30pm ET today for: Media Manipulation – fact or fiction – a frank conversation with Ryan Holiday (@ryanholiday), author of Trust Me I’m Lying – Confessions of a Media Manipulator and Peter Shankman (@petershankman), VP, Small Business Evangelist at Vocus.
  • FRESH INC.: THE STAFF BLOG  |  THURSDAY, APRIL 19, 2012
    [Media] Stress-Free Social Media: 5 Tips
    Twitter, Pinterest, Tumblr: Feeling a little overwhelmed by social media? If you feel pressure to jump on this social media bandwagon, but are also overwhelmed by technology and time, let me fess up to some truths of how I manage "it all." Are you on social media for personal enjoyment or for business gain? You're not alone.
  • UP AND RUNNING  |  MONDAY, NOVEMBER 3, 2014
    [Media] 15 Easy Tips to Help Small Businesses Build Strong Media Relationships
    Strong media relationships matter in business. Small businesses don’t always have a dedicated PR department, or even a dedicated person to handle media relations and press. Therefore, it is not always as easy for small businesses to build media relationships because a small business owner must wear so many different hats.
  • FRESH INC.: THE STAFF BLOG  |  WEDNESDAY, JANUARY 23, 2013
    [Media] Make Social Media Efforts Worth It
    Too many companies waste their time on social media. All too often I see businesses that, in their haste to hop aboard the social media bandwagon, dive straight into tactical work without knowing what they hope to accomplish, let alone having a plan to achieve it. This could be your primary social media objective, too.
  • FRESH INC.: THE STAFF BLOG  |  WEDNESDAY, FEBRUARY 27, 2013
    [Media] New Ways to Advertise on Social Media
    Digital marketing evolves at rapidfire pace, and with all the attention paid to social media these days, it should come as no surprise that its advertising changes seem to lead the pack. Only six months ago, I wrote about Facebook advertising updates and much has changed since then and within the other popular social media networks.
  • FRESH INC.: THE STAFF BLOG  |  TUESDAY, JANUARY 26, 2016
    [Media] The 3 Roles Social Media Plays in SEO
    Social media continues to be surrounded by misconceptions when it comes to its effect on SEO. Here are the three ways social media actually affects your SEO campaign
  • FRESH INC.: THE STAFF BLOG  |  WEDNESDAY, JULY 17, 2013
    [Media] How to Supercharge Your Social Media
    If all you''ve done is set up brand pages on Facebook, Twitter, and other social media sites, it''s probably time to rethink what you''re doing there. When I started Likeable Media seven years ago, I encountered many brands that were social media "virgins." Are your social media profiles simply a fun place to go?
  • FRESH INC.: THE STAFF BLOG  |  THURSDAY, MARCH 7, 2013
    [Media] On Social Media? Get Real or Die
    For companies on social media, brand trust is the new economic currency. The topic of authenticity in today's social media age fascinates me. If a company tries to exploit social media artificially, they'll eventually be caught and exposed publicly. Most companies with social media programs are doing everything exactly wrong.
  • FRESH INC.: THE STAFF BLOG  |  FRIDAY, SEPTEMBER 14, 2012
    [Media] Who Is Using Social Media Now?
    A new study shows a sharp increase in the number of small firms on social media--and highlights pain points and favorite tools. It was only about a year ago that a Hiscox study found only 12% of small business owners "described social media promotion as a must and nearly 50% weren't using social media at all." Oh, how times change.
  • FRESH INC.: THE STAFF BLOG  |  TUESDAY, JULY 30, 2013
    [Media] 3 Ways Brands Are Destroying Social Media
    Brands impact how social media is perceived--and it''s not all good. But there are many times when seeing brands on social media makes me want to slam my head against my screen. Here are some examples of brands that are taking the "social" out of social media and hurting the channel. The Social Media "Hack" Oh, Chipotle.
  • CROWDSPRING BLOG  |  TUESDAY, MAY 21, 2013
    [Media] This Is Why Social Media Doesn’t Work For Your Business
    If you have invested considerable time and resources on social media marketing over the past year and feel frustrated, you are not alone. It’s not surprising that many businesses fail to properly leverage social media. Yet there are many good examples of businesses that leverage social media remarkably well.
  • FRESH INC.: THE STAFF BLOG  |  MONDAY, SEPTEMBER 21, 2015
    [Media] 5 Ways Introverts Can Master Social Media
    Ways Introverts Can Master Social Media @browndamonNeeding regular alone time doesn't mean you can't bloom and connect online.5
  • THE EQUITY KICKER  |  THURSDAY, APRIL 9, 2015
    [Media] Facebook still dominates teen social media
    Pew Research do a lot of the best research on internet usage and their latest report on teen social media use is just out. Whilst teens are diversifying their social media use it seems that rumours of Facebook’s impending death are greatly exaggerated. Facebook
  • DUCT TAPE MARKETING  |  MONDAY, MARCH 10, 2014
    [Media] How to Set Social Media Up from Scratch
    How to Set Social Media Up from Scratch written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing We just started working with a mid-size software company and, in digging in to build their marketing system, it quickly became clear they had no real social media integration. Social Media
  • DUCT TAPE MARKETING  |  WEDNESDAY, DECEMBER 7, 2011
    [Media] 5 Ways Social Media Can Drive Local Business
    5 Ways Social Media Can Drive Local Business This content from: Duct Tape Marketing. If you run a local business that’s focused on generating customers locally, then you may think you don’t really need to pay much attention to social media tools. Duct Tape Marketing Social Media openappcenter” La Citta Vita via Flickr.
  • FRESH INC.: THE STAFF BLOG  |  THURSDAY, OCTOBER 11, 2012
    [Media] On Social Media, Authenticity Always Wins
    Social Media is no different. Brands that seek to be safe and tow the popular line, will never break from the crowd of mediocrity that is rife within the social media consulting community. There is a meme in the online world with respect to social media that suggests businesses should "just dive in". And that's why I liked it.
  • FRESH INC.: THE STAFF BLOG  |  MONDAY, MAY 7, 2012
    [Media] Toss Out Your Social Media Metrics
    If you judge your business by its social media numbers your bottom-line may be suffering. "A perfect day for me is when I don't see a difference in the work I'm doing and the fun I'm having," says Peter Shankman, the author and consultant best known for founding Help a Reporter Out. Social media is here to stay," says Shankman.
  • DUCT TAPE MARKETING  |  THURSDAY, OCTOBER 23, 2014
    [Media] Why You Need Social Media for Customer Support
    Why You Need Social Media for Customer Support written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. These days, companies of all sizes are upping the customer service ante by being readily available on social media. But social media is different. Has Social Media Changed Customer Service?
  • FRESH INC.: THE STAFF BLOG  |  SUNDAY, JUNE 21, 2015
    [Media] 5 Ways To Grow Your Business Through Social Media
    maintaining a strong social media presence takes a lot of work. The payoff can be incredible, though - growing your business through social media is very possible
  • FRESH INC.: THE STAFF BLOG  |  TUESDAY, FEBRUARY 16, 2016
    [Media] 7 Social Media Myths That Cripple Marketing Campaigns
    If your social media marketing campaign just isn't working, it's probably because of one these seven misconceptions
  • DUCT TAPE MARKETING  |  MONDAY, MAY 11, 2015
    [Media] The 20 Minute Social Media Routine for Haters
    The 20 Minute Social Media Routine for Haters written by Alex Boyer read more at Small Business Marketing Blog from Duct Tape Marketing. love social media, but I acknowledge it can be time-consuming. You may even hate social media entirely. Your # 1 focus for your social media routine should be to drive traffic to your blog.
  • AWEISSMAN.COM  |  THURSDAY, APRIL 19, 2012
    [Media] Media: What's Past is Prologue
    Media: Whats Past is Prologue. At the same time, over the past few years we have seen the transformation of how media is produced and distributed. Many of the traditional roles, or competencies, normally assigned to media companies - financing, production, distribution, promotion, marketing - have been disaggregated. And so on.
  • YOUNGUPSTARTS  |  MONDAY, MAY 11, 2015
    [Media] Making Social Media Work For SMEs
    Small businesses rarely have the time or resources to invest in outsourced customer service support, and some are finding it more efficient to serve customers via social media platforms: one LinkedIn study from 2014 revealed that 81 percent of North American SMEs use social media  [5]. By Dr. Karen M. Build a following.
  • FRESH INC.: THE STAFF BLOG  |  WEDNESDAY, FEBRUARY 26, 2014
    [Media] Critical Social Media Mistakes to Avoid
    Social media can be a great benefit, or it can be a detriment if not handled properly. Most people have been told that overselling on social media will get you ignored. Often I see social media pages and accounts that are neglected and ignored. Here are additional social media mistakes to avoid from my Inc. Here Inc.
  • FRESH INC.: THE STAFF BLOG  |  MONDAY, AUGUST 3, 2015
    [Media] The Best Social Media Hack
    Discover the secret that will simplify content creation for your business
  • FRESH INC.: THE STAFF BLOG  |  THURSDAY, AUGUST 13, 2015
    [Media] 6 Social Media Mistakes That Can Ruin Your Job Prospects
    Don't make these social media blunders--your next job may depend on it
  • FRESH INC.: THE STAFF BLOG  |  THURSDAY, APRIL 28, 2016
    [Media] 5 Unsung Heroes of New Media
    Keep an eye on these New Media pioneers to find out what the future will look like
  • LIFE BEYOND CODE  |  SATURDAY, APRIL 7, 2012
    [Media] 7 Kinds of Social Media Companions You Must Avoid
    Social media seems easy but only those who have tasted it know that it can be super-frustrating. For one, social media provides shortcuts to start a conversation. Here are seven kinds of social media companions you can avoid: 1. Main Page Marketing chris brogan free riders opportunity cost people social media time suck
  • FRESH INC.: THE STAFF BLOG  |  TUESDAY, AUGUST 27, 2013
    [Media] Social Media Marketing: More Isn't Better
    The same is true for social media marketing, according to a recent report by social media software management vendor Expion. Think of your own experience on various social media. Quantity rarely trumps quality--especially on Facebook. A new study examines how publishing too frequently can alienate followers. But is it really?
  • DESIGN STAFF  |  TUESDAY, FEBRUARY 3, 2015
    [Media] Behind the scenes: Design sprint with Gimlet Media
    This is a prototype we built with a company called Gimlet Media. They’re a startup that makes incredible podcasts. They were struggling with a tough decision: should they also build an app? For more about design sprints: gv.com/sprint. Design
  • BRANDANEW  |  THURSDAY, NOVEMBER 12, 2015
    [Media] How To Get Perfect Pictures For Your Blog And Social Media
    Visual content rules social media. So, let us have a look at a few tips that will help you get perfect pictures for your blog and social media platforms. The post How To Get Perfect Pictures For Your Blog And Social Media appeared first on Brandanew. Whatever you have to say, it gets better with an image. Shun over perfection.
  • FRESH INC.: THE STAFF BLOG  |  MONDAY, DECEMBER 24, 2012
    [Media] 2013 Trend: Social Media Takes Over
    Remember everything you've learned about the power of Facebook, Twitter, and other social-media sites to promote your business? Facebook just hit 1 billion users. Brace yourself for the backlash. This article is part of Inc.'s special report on How (and Where) to Make Money in 2013 (and Beyond).
  • DUCT TAPE MARKETING  |  FRIDAY, OCTOBER 16, 2015
    [Media] 12 Resources to Generate Leads with Social Media
    12 Resources to Generate Leads with Social Media written by Guest Post read more at Duct Tape Marketing. While some say that social media marketing is overrated, we say “what’s the harm?” According to Hubspot , social media isn’t just a fad. In fact, 92% of marketers agreed that social media is important for their business.
  • BRANDANEW  |  FRIDAY, OCTOBER 30, 2015
    [Media] 7 Types Of Photos Your Social Media Fans Will Engage With
    Having no engagement on posts is the social media equivalent of talking to yourself – it shouldn’t happen. Posting more photos your social media fans will engage with can help your brand. Use social media automation to save time and reach your audience. Photo posts account for 93% of the most engaging posts on Facebook. .
  • FRESH INC.: THE STAFF BLOG  |  FRIDAY, AUGUST 10, 2012
    [Media] 11 Reasons a 23-Year-Old Shouldn't Run Your Social Media
    But don't assume either that you need to hire someone young to manage your social media "just because." But you really shouldn't be entrusting your entire social media efforts to a newly graduated intern. They may be focused on their own social media activity. Communication is critical to solid social media execution.
  • SETH LEVINE'S VC ADVENTURE  |  MONDAY, MAY 6, 2013
    [Media] Boulder is for Media
    The Denver/Boulder market is actually a vibrant place for digital media companies. And it was clear from that gathering that there’s no lack of energy around digital media companies here in Colorado (both on the technology side as well as the publisher side). TechCrunch reported on the financing  here.
  • BLOGTREPRENEUR | ENTREPRENEUR BLOG  |  THURSDAY, JUNE 7, 2012
    [Media] Important Keys for Separating Business and Personal Social Media
    Social media is huge these days, used by individuals and businesses alike. Your social media pages play a big part in your professional image. Below are a few important things to remember when utilizing your social media as a savvy entrepreneur. Being in the business of you is a 24/7 job. Be Cautious of New Friends.
  • YOUNGUPSTARTS  |  FRIDAY, SEPTEMBER 27, 2013
    [Media] 3 Ways To Brand Your Startup Using Social Media
    From 2010 to 2012, the percentage of Americans following brands on social media jumped from 16 percent to 33 percent. Facebook influences the spending habits of social media users like no other network. Professionalisms Online marketing small business social media social media marketing by DJ Miller.
  • FRESH INC.: THE STAFF BLOG  |  THURSDAY, JANUARY 28, 2016
    [Media] 6 Social Media Skills You Need to Lead
    Is social media for you? If you are a leader the answer is always yes--and if you're going to be social you are going to need a great strategy
  • FRESH INC.: THE STAFF BLOG  |  WEDNESDAY, MAY 27, 2015
    [Media] 5 Predictions of the Future of Social Media
    By 2016, we are expected to be north of 2 billion social media users
  • THE NEXT WEB  |  WEDNESDAY, JUNE 4, 2014
    [Media] Worried your employees are on social media all day? Turn it into a job perk
    Shawndra Russell is a writer and social media educator for businesses, professionals and college students with the intent of stopping outdated me! Entrepreneur Social Media Analysis and Opinion How-To''s marketing. This post originally appeared on the 15five blog. We exist in two different worlds, the virtual and the real.
  • DEIMAR  |  MONDAY, FEBRUARY 10, 2014
    [Media] How-to Engage & Market to Women on Social Media
    Women outpace men when it comes to using social media. How to Engage and Market to Women on Various Social Media Platforms According to the Pew Research Center , women outpace men by at least 8 percent when it comes to using social media. Marketing Social Media Strategy Women Do this by alternating imagery and campaigns.
  • BLOGTREPRENEUR | ENTREPRENEUR BLOG  |  MONDAY, JUNE 18, 2012
    [Media] 5 Ways Introverts can Get the Conversation Going on Social Media
    Social media is the introverted public relations or marketing professional’s fantasy come to life. Social media offers a unique opportunity to listen to what customers and competitors are saying, and by “listen,” I mean read at your convenience. Rather than attempting to fit a round peg in a square hole, don’t fight it!
  • YFS MAGAZINE  |  MONDAY, JUNE 15, 2015
    [Media] 5 Brilliant PR Tips To Get Quality Media Coverage
    Grow Marketing & Sales marketing media pitch PR public relationsRather than wishing you had a larger marketing budget, use these five tips to generate press exposure.
  • REMBRANDT COMMUNICATIONS  |  WEDNESDAY, NOVEMBER 5, 2014
    [Media] Is Your Social Media Working?
    Are you just posting on social media because it’s there and you think you need to? The post Is Your Social Media Working? BtoB Content Strategy Business Content Marketing Content Strategy Copywriting Increase Sales Marketing Reaching Goals Sales SEO Copywriting Social Media Strategy Web Copywriting Writing Tips
  • ONSTARTUPS  |  TUESDAY, OCTOBER 30, 2012
    [Media] The Classy Way To Get Media Coverage For Your Startup
    Nicholas is the co-founder of MediaGraph , a public relations platform that enables small businesses to manage their own media outreach. Conversely, these tend to be the names you see cropping up again and again in the media. The following is a guest blog post by Nicholas Holmes. Savvy PR practitioners know this. Briefing. Access.
  • FRESH INC.: THE STAFF BLOG  |  FRIDAY, MAY 25, 2012
    [Media] Social Media Lessons From the White House
    Here's how democracy is spread, social media style. It's no longer a question of whether social media is worth your time, but what form of social media is most worth your time. At least that's the message that came across at the social media forum at National Small Business Week in Washington, D.C. Bernard asks.
  • FRESH INC.: THE STAFF BLOG  |  FRIDAY, SEPTEMBER 4, 2015
    [Media] 25 Social Media Keynote Speakers You Need to Know
    These are 25 of the top social media keynote speakers that you need to know that could change your conference
  • FRESH INC.: THE STAFF BLOG  |  WEDNESDAY, APRIL 16, 2014
    [Media] The Secret to Hiring a Savvy Social Media Manager
    Learn how to avoid the hype and get serious about hiring the right person to manage your social media. In all this, there''s probably no doubt in your mind that social media should be an integral part of your marketing strategy. But how does your company approach social media? You must be willing to fail," Miller adds.
  • FRESH INC.: THE STAFF BLOG  |  TUESDAY, MARCH 1, 2016
    [Media] 6 Things You Must Do to Be Successful With Social Media
    It seems like Social Media has gotten too big to manage. Expert Joel Comm shows there are still ways for anyone to leverage social media for success
  • FRESH INC.: THE STAFF BLOG  |  FRIDAY, MARCH 23, 2012
    [Media] Does Your Company Need Social Media?
    A lot of CEOs tell me their B2B companies just don't need social media. When I ask them about using social media to build their businesses, I first get a wave of laughter–and then a variety of telling responses: “It’s a waste of time and money for B2B; it’s a consumer thing.” ” Hype or Truth?
  • THE NEXT WEB  |  WEDNESDAY, DECEMBER 4, 2013
    [Media] How to create a sustainable social media strategy for your startup
    Here are five essential, efficient ways to eliminate guesswork and make your startup a success on social media. Strategy Adopted: Leveraging Social Media Analytics. On social media, you can pinpoint an audience in real-time. Before you can afford staff dedicated to social media, spread the duties around. Always remember.
  • THE NEXT WEB  |  FRIDAY, JANUARY 31, 2014
    [Media] 5 ways to deal with a social media crisis
    Anyone active on Facebook, Twitter, or the likes will have seen at least one social media crisis unfold. Social media is your friend, despite what happened. Use your own social media channels to get your message out in any way that best helps give your side of the story. Entrepreneur Social Media How-To''s
  • FRESH INC.: THE STAFF BLOG  |  FRIDAY, SEPTEMBER 18, 2015
    [Media] Being a Human on Social Media Pays Off
    A new study shows that letting a little personality show on social media pays dividends
  • FRESH INC.: THE STAFF BLOG  |  TUESDAY, JANUARY 5, 2016
    [Media] The Science of Social Media Success
    These two moms created a book after three years of testing out their material on social media. And guess what? They nailed it
  • BRANDANEW  |  MONDAY, SEPTEMBER 7, 2015
    [Media] 10 Awesome Social Media Facts You Need To Know NOW
    46% people check social media for reviews and details while making a purchase. According to a survey, more than 70% of the couples admitted that social media has improved their relationship. The post 10 Awesome Social Media Facts You Need To Know NOW appeared first on Brandanew. Social networks never fail to surprise us.
  • THE NEXT WEB  |  TUESDAY, FEBRUARY 18, 2014
    [Media] 7 ways to improve the quality of your email list with social media
    Social media isn’t a platform to generate sales, but a powerful medium for generating demand for your business. Here are seven ways to use social media to improve the quality of your email list. 1. How has social media influenced the growth of your email list over time? Offer relevant promotions. Host a Q&A.
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