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FRESH INC.: THE STAFF BLOG [Media] Radically Improve Your Social Media Presence in Just 15 Minutes
| WEDNESDAY, MARCH 30, 2016
This quick-but-simple review of your social media efforts can yield big dividends
WWW.CLICKZ.COM [Media] 7 Social Media Tactics Your 2013 Budget Needs to Succeed
| MONDAY, JANUARY 7, 2013
Media. Media Planning Media Buying Publishing Display Advertising Video Mobile. Social Media Community Management Social Commerce Social Integration Social Media Smarts. Social Media Tactics Your 2013 Budget Needs to Succeed [Research]. As social media matures, its no longer a test outside of your budget.
- [Media] Your Complete Social Media Disaster Response Guide
Made a major flub in front of the whole world on social media? Strict formulas, guidelines and robot-like discipline may be a snooze for your social media followers, but they keep the human beings behind your social accounts from making mistakes. When it comes to social media, authenticity is essential but risky.
- [Media] Social Media Marketing: Why It's Not Working
This time it's the power--or, in my opinion, the lack thereof--of small business social media marketing. went to the opposite end of the opinion spectrum and recruited Dave Kerpen , founder and CEO of Likeable Media and author of the NY Times bestseller Likeable Social Media. But that's how social media marketing works.
YOUNGUPSTARTS [Media] Social Media — For Those Who’ve Been Left Behind
| FRIDAY, APRIL 17, 2015
If your small business isn’t already established on social media, you could be as much as a decade behind some of your competitors. Why Social Media? . Social media is a vehicle for communicating and distributing your content. Start with the two biggest social media networks — Facebook and Twitter. Conclusion.
FRESH INC.: THE STAFF BLOG [Media] 7 Simple Social Media Moves That Work
| THURSDAY, APRIL 25, 2013
Before he started to dole out social media advice for entrepreneurs like you at Inc.''s recent GrowCo conference in New Orleans, Dave Kerpen, chairman of Likeable Media and now founder of offshoot Likeable Local, had a few things he wanted to get out of the way. First, he said, social media is not free. Crazy, or genius?
BRANDANEW [Media] How to Use Rich Media In Your Content Marketing Strategy
| FRIDAY, AUGUST 5, 2016
The rise of smart phones, tablets, ever slicker laptops and new apps or platforms has made usage of rich media by consumers and brands rampant. Rich media content is visual, engaging, and generally makes your message more interesting. That apart, rich media can also make your content more shareable. The Podcast is NOW LIVE.
CROWDSPRING BLOG [Media] Social Media Revolution – Facts and Figures (Updated)
| WEDNESDAY, JUNE 29, 2011
A few years ago, Erik Qualman, the author of Socialnomics , produced a popular video highlighting the impressive facts and figures about the growing popularity of social media. Erik updated that video in 2010 and has just released a third update (below) which shows the impressive dominance of social media across the world.
- [Media] 8 Social Media Blunders to Avoid
Are you still making these major social media mistakes? You would think that by now most people would have learned the dos and don''ts of using social media in business. If you are not engaged or interesting, then stop spending so much time on social media and go do interesting things worthy of sharing. 3. or ever.
FRESH INC.: THE STAFF BLOG [Media] Secrets to a Successful Social Media Strategy
| FRIDAY, AUGUST 31, 2012
The secret to successful social media marketing is to use what you've already got. If you're like most busy business owners, you're probably thinking to yourself, "I barely have enough time to run my company, now I have to worry about social media?" Same goes for any news articles or mentions in the media. 3. Think again.
UP AND RUNNING [Media] 5 Social Media Marketing Myths Debunked
| WEDNESDAY, JUNE 20, 2012
Read Evanne Schmarder’s 5 Social Media Marketing Myths: Busted on the Huffington Post yesterday: Myth 1: Social media marketing is free. However, a monetary value must be placed on the time spent to develop the platform and the creation and implementation of an online social media strategy. Excellent! Yes and no.
FRESH INC.: THE STAFF BLOG [Media] What Social Media Actually Costs
| THURSDAY, FEBRUARY 16, 2012
So why is it that over and over again we hear social media described as "free"? It Sets the Wrong Precedent To suggest that social media is free or leads to free exposure is misleading—and, often, wrong. So how much did all this "free" social media cost? Um, really? When was the last time you chose to work for free?
- [Media] 10 Tips For Working With Social Media Influencers
Here is how to best work with social media influencers in order to market and sell your goods and services
- [Media] 6 Myths About Social Media Marketing
Here''s why your company''s Twitter, Facebook, LinkedIn, YouTube, and other social media campaigns aren''t performing as well as they could be. Over the past five years, social media has become an increasingly important part of many companies'' marketing strategies. Social media marketing isn''t about a big one-time hit.
CROWDSPRING BLOG [Media] Growing Your Small Business Using Social Media: The Facts
| WEDNESDAY, MAY 9, 2012
We’re previously written about ways that small businesses are using social media , how businesses can leverage social media to deliver customer service , and the innovative ways some businesses use social media. This data suggests that company-driven social media efforts can indeed drive purchasing decisions.
DUCT TAPE MARKETING [Media] Social Media Marketing for Lead Generation
| THURSDAY, JULY 24, 2014
Social Media Marketing for Lead Generation written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. Make a new plan, Stan, and it should probably involve social media. Now more than ever, there has been a dramatic shift on social media from being purely a community to being a viable market.
DUCT TAPE MARKETING [Media] Using Social Media to Generate Sales Leads
| FRIDAY, NOVEMBER 7, 2014
Using Social Media to Generate Sales Leads written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. And currently, everybody seems to be on social media. hours a month on the social platform, and 260 million active users on Twitter, you cannot afford to avoid social media. Measure your success.
FRESH INC.: THE STAFF BLOG [Media] Better Social Media Strategy: Show, Don't Tell
| TUESDAY, SEPTEMBER 4, 2012
Business owners quickly learned the benefits of adding a visual component to their social media strategies. Facebook's recent purchase of Instagram, is another great indicator that it's time to expand your social media content by adding photos, graphic images, and videos. Here's how to use them to your advantage. Show off your stuff.
THE NEXT WEB [Media] The 7 biggest counterintuitive social media mistakes you may be making
| SATURDAY, OCTOBER 5, 2013
When it comes to social media, though, I try hard to learn from mistakes since they’re all saved for me to reflect on. Plus, I research and write about social media enough to have access to stats that make it easier to pick up and rectify these kind of mistakes. Measurement overwhelm – Don’t measure every social media metric you can.
FRESH INC.: THE STAFF BLOG [Media] 60 Awesome Social Media Tools for Entrepreneurs
| WEDNESDAY, APRIL 23, 2014
Want to streamline your social media functions? But since my knowledge tends to be mainly LinkedIn focused, that means I don''t know a lot about the myriad of social media tools available for businesses. Put it to use: If you use social media scheduling apps for your automation , it goes without saying to share at optimal times.
- [Media] 5 Daily Habits That Will Boost Your Social Media Following
Want to boost your social media following? You need to understand how Facebook, Twitter, LinkedIn, Instagram and all the rest are different
FRESH INC.: THE STAFF BLOG [Media] Photos Are Social Media Gold
| FRIDAY, FEBRUARY 15, 2013
Here are five ways to use images to grow your follower base on social media. Luckily, featuring images on social media are becoming more common than ever. Here are five ways to boost your number of fans and followers by using images on social media. Have you had success using images on social media? What did you do?
FRESH INC.: THE STAFF BLOG [Media] Basic Social Media Mistake Everyone Makes
| WEDNESDAY, JULY 11, 2012
This time I talked to Shama Kabani , the founder and CEO of The Marketing Zen Group and the author of The Zen of Social Media Marketing. Shama's premise: Most social media marketing efforts fail because, at a fundamental level, people don't use social media to connect with businesses--or even with each other. so you do, too.
FRESH INC.: THE STAFF BLOG [Media] The Best New Social Media Tools for 2016
| MONDAY, DECEMBER 28, 2015
With 2016 just around the corner, it's time to evaluate new tools that can help boost social media efficiency and success
FRESH INC.: THE STAFF BLOG [Media] 3 Biggest Social Media Trends to Know for 2016
| MONDAY, JANUARY 4, 2016
Here are the most notable (and applicable) social media trends that experts predict will emerge this year Not all apps have the same power to grab consumer attention.
FRESH INC.: THE STAFF BLOG [Media] Secrets of a Lucrative Social Media Campaign
| MONDAY, NOVEMBER 12, 2012
How one unsexy company used social media to reach an entirely new, youthful customer base, and grew revenue 96%. The solution that Yasin and his team came up with in March 2012 was to create a social media campaign built around preparing people for adventure travel. That generated a tremendous ROI for Yasin's team, which spent about 2.5
MASHABLE.COM [Media] 5 Essential Spreadsheets for Social Media Analytics
| WEDNESDAY, FEBRUARY 15, 2012
Essential Spreadsheets for Social Media Analytics. Ann blogs on search and social media tools. Social media analytics and tracking can be very time-consuming and expensive. You’ll find quite a few smart social media monitoring tools, but what if you can’t afford them? Monitor Social Media Reputation.
FRESH INC.: THE STAFF BLOG [Media] 5 Powerful Tools You Should Use To Dominate Social Media
| WEDNESDAY, JUNE 15, 2016
Social media doesn't have to be time consuming anymore with these easy fixes
JEFF HILIMIRE [Media] I enjoy social media, but Louis CK has a point…
| THURSDAY, MAY 23, 2013
Humor Social Marketing/Media
FRESH INC.: THE STAFF BLOG [Media] Posting on Social Media: How to Make People Love You
| THURSDAY, DECEMBER 24, 2015
Marketing on social media only works if you have people who follow you - and in this case the more, the better
- [Media] 3 Ways Brands Are Destroying Social Media
Brands impact how social media is perceived--and it''s not all good. But there are many times when seeing brands on social media makes me want to slam my head against my screen. Here are some examples of brands that are taking the "social" out of social media and hurting the channel. The Social Media "Hack" Oh, Chipotle.
FRESH INC.: THE STAFF BLOG [Media] The 10 Commandments of Smart Social Media
| WEDNESDAY, APRIL 30, 2014
Everything you need to know about using social media in a smart and savvy way, boiled down to 10 rules to follow: 1. People often think of social media spaces as consequence-free zones. "It''s my private Facebook page." "It''s my personal Twitter account." Thou shalt recall that personal interactions trump social media.
DUCT TAPE MARKETING [Media] How to Create an Effective Social Media System
| MONDAY, OCTOBER 13, 2014
How to Create an Effective Social Media System written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing. Many marketers and social media experts have made social media about many of the wrong things – it’s not a broadcast channel – it’s a tool for creating personal connections and sharing useful information.
LIFE BEYOND CODE [Media] 7 Kinds of Social Media Companions You Must Avoid
| SATURDAY, APRIL 7, 2012
Social media seems easy but only those who have tasted it know that it can be super-frustrating. For one, social media provides shortcuts to start a conversation. Here are seven kinds of social media companions you can avoid: 1. Main Page Marketing chris brogan free riders opportunity cost people social media time suck
FRESH INC.: THE STAFF BLOG [Media] 6 Social Media Tricks of Fashion Brands
| FRIDAY, SEPTEMBER 6, 2013
Across almost every platform, fashion companies are leading the social media pack. Yesterday Mercedes Benz Fashion Week officially hit the tents at Lincoln Center -- but the runways got started early in the social media-verse. That makes these a "great way to generate free earned media and traffic." If the shoe fits. 1.
- [Media] 8 Risks When You Ignore Social Media
Ignoring social media because you think you can''t prove results? Social media ROI has always been a touchy subject. Popularized by former Kodak CMO Jeffrey Hayzlett, the so-called ''risk of ignoring'' references the dangers for companies that choose to turn a blind eye to social media while everyone else in their world embraces it.
BOTH SIDES OF THE TABLE [Media] Why The Media Has Been Wrong About YouTube Networks
| SUNDAY, SEPTEMBER 15, 2013
For much of 2013 I watched the press write articles about how the YouTube “MCNs” (multi-channel networks) were doomed and tried to square that with the data I was watching at the one I invested in, Maker Studios, who has had one hell of a year. So can you successfully build a YouTube network? ” YouTube takes 45%. margin.
FRESH INC.: THE STAFF BLOG [Media] The 3 Roles Social Media Plays in SEO
| TUESDAY, JANUARY 26, 2016
Social media continues to be surrounded by misconceptions when it comes to its effect on SEO. Here are the three ways social media actually affects your SEO campaign
- [Media] 11 Absolute Truths of Social Media Marketing
Break these rules and you could lose followers, credibility and hurt your business
FRESH INC.: THE STAFF BLOG [Media] 3 Social Media Marketing Trends for 2014
| WEDNESDAY, NOVEMBER 13, 2013
Here are three cutting-edge trends that will be at the core of the most successful social media marketing campaigns in 2014. Despite having nearly a decade of experience with social networks, many marketers still find social media a tough nut to crack. The ebook comes with a MS Word policy template to help you get started immediately.
FRESH INC.: THE STAFF BLOG [Media] 6 Ways Social Media Affects Content Marketing and SEO
| MONDAY, FEBRUARY 22, 2016
Social media affects content marketing and SEO in both direct and indirect ways, and can greatly enhance the overall value of your multifaceted online marketing campaign
YOUNGUPSTARTS [Media] [Infographic] Social Media Guidelines At Work
| MONDAY, OCTOBER 8, 2012
We all need to have a work-life balance, but that can be applied to our social media use as well – especially when it comes to our professional relationships. Here’s an infographic on social media usage guidelines as a young professional that may help you: [Via: OnlineDegrees.org ].
DUCT TAPE MARKETING [Media] 8 Social Media Hacks to Increase Customer Retention
| THURSDAY, DECEMBER 31, 2015
8 Social Media Hacks to Increase Customer Retention written by Guest Post read more at Duct Tape Marketing. Many times when businesses talk social media, they’re only talking about social media marketing. In this blog, I want to talk about 8 social media hacks to help your business increase customer retention and loyalty.
FRESH INC.: THE STAFF BLOG [Media] 7 Social Media Myths That Cripple Marketing Campaigns
| TUESDAY, FEBRUARY 16, 2016
If your social media marketing campaign just isn't working, it's probably because of one these seven misconceptions
FRESH INC.: THE STAFF BLOG [Media] Stress-Free Social Media: 5 Tips
| THURSDAY, APRIL 19, 2012
Twitter, Pinterest, Tumblr: Feeling a little overwhelmed by social media? If you feel pressure to jump on this social media bandwagon, but are also overwhelmed by technology and time, let me fess up to some truths of how I manage "it all." Are you on social media for personal enjoyment or for business gain? You're not alone.
- [Media] 5 Free Tools That Unlock the Power of Social Media
Social media monitoring can help you figure out what your customers are really thinking
- [Media] Why Snapchat Is an Important Media Company
Reach, immediacy, authenticity/endemic, engagement, geography, and brand recall/uniqueness matter a great deal to media. Snapchat is performing off the hook on all fronts
- [Media] 5 Ways Introverts can Get the Conversation Going on Social Media
Social media is the introverted public relations or marketing professional’s fantasy come to life. Social media offers a unique opportunity to listen to what customers and competitors are saying, and by “listen,” I mean read at your convenience. Rather than attempting to fit a round peg in a square hole, don’t fight it!
FRESH INC.: THE STAFF BLOG [Media] Who Is Using Social Media Now?
| FRIDAY, SEPTEMBER 14, 2012
A new study shows a sharp increase in the number of small firms on social media--and highlights pain points and favorite tools. It was only about a year ago that a Hiscox study found only 12% of small business owners "described social media promotion as a must and nearly 50% weren't using social media at all." Oh, how times change.
UP AND RUNNING [Media] 15 Easy Tips to Help Small Businesses Build Strong Media Relationships
| MONDAY, NOVEMBER 3, 2014
Strong media relationships matter in business. Small businesses don’t always have a dedicated PR department, or even a dedicated person to handle media relations and press. Therefore, it is not always as easy for small businesses to build media relationships because a small business owner must wear so many different hats.
DUCT TAPE MARKETING [Media] Why You Need Social Media for Customer Support
| THURSDAY, OCTOBER 23, 2014
Why You Need Social Media for Customer Support written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. These days, companies of all sizes are upping the customer service ante by being readily available on social media. But social media is different. Has Social Media Changed Customer Service?
BRANDANEW [Media] How To Get Perfect Pictures For Your Blog And Social Media
| THURSDAY, NOVEMBER 12, 2015
Visual content rules social media. So, let us have a look at a few tips that will help you get perfect pictures for your blog and social media platforms. The post How To Get Perfect Pictures For Your Blog And Social Media appeared first on Brandanew. Whatever you have to say, it gets better with an image. Shun over perfection.
YOUNGUPSTARTS [Media] Making Social Media Work For SMEs
| MONDAY, MAY 11, 2015
Small businesses rarely have the time or resources to invest in outsourced customer service support, and some are finding it more efficient to serve customers via social media platforms: one LinkedIn study from 2014 revealed that 81 percent of North American SMEs use social media . By Dr. Karen M. Build a following.
DUCT TAPE MARKETING [Media] 6 Free Social Media Tools for Startups to Build a Strong Social Media Presence
| FRIDAY, JUNE 5, 2015
6 Free Social Media Tools for Startups to Build a Strong Social Media Presence written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. With the use of social media, you can reach out to a greater number of people in lesser time. She represents Godot Media, a leading content marketing firm.
DUCT TAPE MARKETING [Media] How to Set Social Media Up from Scratch
| MONDAY, MARCH 10, 2014
How to Set Social Media Up from Scratch written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing We just started working with a mid-size software company and, in digging in to build their marketing system, it quickly became clear they had no real social media integration. Social Media
DUCT TAPE MARKETING [Media] Boost Your Social Media Engagement With These Tips
| TUESDAY, MAY 26, 2015
Boost Your Social Media Engagement With These Tips written by Alex Boyer read more at Small Business Marketing Blog from Duct Tape Marketing. Everyone wants more likes, RTs, pins, favorites and shares on their social media posts. Here are numerous ways that you can boost engagement on your social media accounts. Give Promotions.
DUCT TAPE MARKETING [Media] 5 Ways Social Media Can Drive Local Business
| WEDNESDAY, DECEMBER 7, 2011
5 Ways Social Media Can Drive Local Business This content from: Duct Tape Marketing. If you run a local business that’s focused on generating customers locally, then you may think you don’t really need to pay much attention to social media tools. Duct Tape Marketing Social Media openappcenter” La Citta Vita via Flickr.
FRESH INC.: THE STAFF BLOG [Media] On Social Media? Get Real or Die
| THURSDAY, MARCH 7, 2013
For companies on social media, brand trust is the new economic currency. The topic of authenticity in today's social media age fascinates me. If a company tries to exploit social media artificially, they'll eventually be caught and exposed publicly. Most companies with social media programs are doing everything exactly wrong.
FRESH INC.: THE STAFF BLOG [Media] Make Social Media Efforts Worth It
| WEDNESDAY, JANUARY 23, 2013
Too many companies waste their time on social media. All too often I see businesses that, in their haste to hop aboard the social media bandwagon, dive straight into tactical work without knowing what they hope to accomplish, let alone having a plan to achieve it. This could be your primary social media objective, too.
FRESH INC.: THE STAFF BLOG [Media] New Ways to Advertise on Social Media
| WEDNESDAY, FEBRUARY 27, 2013
Digital marketing evolves at rapidfire pace, and with all the attention paid to social media these days, it should come as no surprise that its advertising changes seem to lead the pack. Only six months ago, I wrote about Facebook advertising updates and much has changed since then and within the other popular social media networks.
YOUNGUPSTARTS [Media] Improve Your Job Search With Social Media
| WEDNESDAY, SEPTEMBER 10, 2014
Did you know that your social media page can cost you your job or the opportunity to be hired for a position you have been waiting for? If you plan on looking for work online, you can definitely use social media networks to connect with recruiters and find opportunities that you would not find elsewhere.
STARTUP PROFESSIONALS MUSINGS [Media] The Old Ways Of Social Media Marketing Are Broken
| SATURDAY, NOVEMBER 30, 2013
Isn’t it frustrating to think you understand something new in business, like marketing with social media, only to realize that the landscape changed while you were looking at other priorities? Jim should know, since he is the president Ignite Social Media , of one of the best known social media marketing agencies.
FRESH INC.: THE STAFF BLOG [Media] How to Supercharge Your Social Media
| WEDNESDAY, JULY 17, 2013
If all you''ve done is set up brand pages on Facebook, Twitter, and other social media sites, it''s probably time to rethink what you''re doing there. When I started Likeable Media seven years ago, I encountered many brands that were social media "virgins." Are your social media profiles simply a fun place to go?
- [Media] Important Keys for Separating Business and Personal Social Media
Social media is huge these days, used by individuals and businesses alike. Your social media pages play a big part in your professional image. Below are a few important things to remember when utilizing your social media as a savvy entrepreneur. Being in the business of you is a 24/7 job. Be Cautious of New Friends.
AWEISSMAN.COM [Media] Media: What's Past is Prologue
| THURSDAY, APRIL 19, 2012
Media: Whats Past is Prologue. At the same time, over the past few years we have seen the transformation of how media is produced and distributed. Many of the traditional roles, or competencies, normally assigned to media companies - financing, production, distribution, promotion, marketing - have been disaggregated. And so on.
THE NEXT WEB [Media] Worried your employees are on social media all day? Turn it into a job perk
| WEDNESDAY, JUNE 4, 2014
Shawndra Russell is a writer and social media educator for businesses, professionals and college students with the intent of stopping outdated me! Entrepreneur Social Media Analysis and Opinion How-To''s marketing. This post originally appeared on the 15five blog. We exist in two different worlds, the virtual and the real.
DUCT TAPE MARKETING [Media] Where Does Social Media Fit into the Customer Journey?
| MONDAY, MARCH 30, 2015
Where Does Social Media Fit into the Customer Journey? Businesses know that they must have a presence on social media, but they don’t know how to use it. The wonderful thing about social media is that there are multiple platforms and countless ways to use them. Often, social media channels will show up high on any local search.
FRESH INC.: THE STAFF BLOG [Media] 6 Social Media Skills You Need to Lead
| THURSDAY, JANUARY 28, 2016
Is social media for you? If you are a leader the answer is always yes--and if you're going to be social you are going to need a great strategy
THE EQUITY KICKER [Media] Facebook still dominates teen social media
| THURSDAY, APRIL 9, 2015
Pew Research do a lot of the best research on internet usage and their latest report on teen social media use is just out. Whilst teens are diversifying their social media use it seems that rumours of Facebook’s impending death are greatly exaggerated. Facebook
- [Media] Toss Out Your Social Media Metrics
If you judge your business by its social media numbers your bottom-line may be suffering. "A perfect day for me is when I don't see a difference in the work I'm doing and the fun I'm having," says Peter Shankman, the author and consultant best known for founding Help a Reporter Out. Social media is here to stay," says Shankman.
DUCT TAPE MARKETING [Media] 12 Resources to Generate Leads with Social Media
| FRIDAY, OCTOBER 16, 2015
12 Resources to Generate Leads with Social Media written by Guest Post read more at Duct Tape Marketing. While some say that social media marketing is overrated, we say “what’s the harm?” According to Hubspot , social media isn’t just a fad. In fact, 92% of marketers agreed that social media is important for their business.
- [Media] How to Convert Social Media Traffic Into Paying Clients
Social media traffic is difficult to turn into effective leads because so much of it includes people who simply aren't interested in what you have to offer
CROWDSPRING BLOG [Media] This Is Why Social Media Doesn’t Work For Your Business
| TUESDAY, MAY 21, 2013
If you have invested considerable time and resources on social media marketing over the past year and feel frustrated, you are not alone. It’s not surprising that many businesses fail to properly leverage social media. Yet there are many good examples of businesses that leverage social media remarkably well.
THE NEXT WEB [Media] 7 ways to improve the quality of your email list with social media
| TUESDAY, FEBRUARY 18, 2014
Social media isn’t a platform to generate sales, but a powerful medium for generating demand for your business. Here are seven ways to use social media to improve the quality of your email list. 1. How has social media influenced the growth of your email list over time? Offer relevant promotions. Host a Q&A.
FRESH INC.: THE STAFF BLOG [Media] Social Media Marketing: More Isn't Better
| TUESDAY, AUGUST 27, 2013
The same is true for social media marketing, according to a recent report by social media software management vendor Expion. Think of your own experience on various social media. Quantity rarely trumps quality--especially on Facebook. A new study examines how publishing too frequently can alienate followers. But is it really?
THE NEXT WEB [Media] 5 ways to deal with a social media crisis
| FRIDAY, JANUARY 31, 2014
Anyone active on Facebook, Twitter, or the likes will have seen at least one social media crisis unfold. Social media is your friend, despite what happened. Use your own social media channels to get your message out in any way that best helps give your side of the story. Entrepreneur Social Media How-To''s
FELD THOUGHTS [Media] Hidden Boulder Gem: The Media Archeology Lab
| FRIDAY, NOVEMBER 22, 2013
Several weeks ago the team at the Media Archeology Lab (MAL) celebrated their accomplishments to date by hosting an event – called a MALfunction – for the community. Give a financial gift via the Brad Feld and Amy Batchelor Fund for MAL (Media Archeaology Lab). 2. Being surrounded by these machines just makes me happy.
DUCT TAPE MARKETING [Media] The 20 Minute Social Media Routine for Haters
| MONDAY, MAY 11, 2015
The 20 Minute Social Media Routine for Haters written by Alex Boyer read more at Small Business Marketing Blog from Duct Tape Marketing. love social media, but I acknowledge it can be time-consuming. You may even hate social media entirely. Your # 1 focus for your social media routine should be to drive traffic to your blog.
YFS MAGAZINE [Media] 5 Brilliant PR Tips To Get Quality Media Coverage
| MONDAY, JUNE 15, 2015
Grow Marketing & Sales marketing media pitch PR public relationsRather than wishing you had a larger marketing budget, use these five tips to generate press exposure.
- [Media] Influence Customers With Earned Media
Here''s the two times when your earned media will have the most influence on potential buyers. Targeting your prospects with earned media in specific areas of the buying decision is an effective way of converting prospects to buyers. quick read through the Earned Media Guide can also help jump start your earned media strategy.
FRESH INC.: THE STAFF BLOG [Media] On Social Media, Authenticity Always Wins
| THURSDAY, OCTOBER 11, 2012
Social Media is no different. Brands that seek to be safe and tow the popular line, will never break from the crowd of mediocrity that is rife within the social media consulting community. There is a meme in the online world with respect to social media that suggests businesses should "just dive in". And that's why I liked it.
CONVERSIONXL [Media] How to Use Social Media To Drive Sales
| WEDNESDAY, JANUARY 30, 2013
According to a report by Nielsen on social media Americans spend three times more time on social media than reading their e-mail. Thanks to data from AddShopper’s network of over 7000 retailers we can take a closer look at what role social media played in the record breaking results. So don’t use social media to sell per-se.
YOUNGUPSTARTS [Media] [Review] The Art Of Social Media
| SUNDAY, APRIL 26, 2015
Do you want to rock your social media marketing game? If so, check out “ The Art of Social Media: Power Tips for Power Users ” co-authored by Guy Kawasaki and Peg Fitzpatrick. Unlike other social media marketing self-help books, this one is virtually BS free. Keen to learn from the legendary Guy Kawasaki?
- [Media] Social Media Lessons From the White House
Here's how democracy is spread, social media style. It's no longer a question of whether social media is worth your time, but what form of social media is most worth your time. At least that's the message that came across at the social media forum at National Small Business Week in Washington, D.C. Bernard asks.
FRESH INC.: THE STAFF BLOG [Media] 11 Reasons a 23-Year-Old Shouldn't Run Your Social Media
| FRIDAY, AUGUST 10, 2012
But don't assume either that you need to hire someone young to manage your social media "just because." But you really shouldn't be entrusting your entire social media efforts to a newly graduated intern. They may be focused on their own social media activity. Communication is critical to solid social media execution.
- [Media] 7 Signs Your Social Media Strategy Works
Here are the top KPIs that lead to growth in brand reach, lead nurturing, and sales on social media. Most marketers find, however, that generating returns on social media is an elusive achievement. So, what sets apart success from failure in social media marketing? 1. But more followers don''t always mean more success.
YOUNGUPSTARTS [Media] 11 Industries That Benefit Most From Social Media
| TUESDAY, MARCH 27, 2012
More and more businesses these days are catching on to the fact that social media is kind of a big deal. Customers expect to be able to connect with brands they care about, and those who do this well can enjoy the benefits of what social media can do. According to CBS News , 45% of retailers are active on social media. Retail.
FRESH INC.: THE STAFF BLOG [Media] The Secret to Hiring a Savvy Social Media Manager
| WEDNESDAY, APRIL 16, 2014
Learn how to avoid the hype and get serious about hiring the right person to manage your social media. In all this, there''s probably no doubt in your mind that social media should be an integral part of your marketing strategy. But how does your company approach social media? You must be willing to fail," Miller adds.
FRESH INC.: THE STAFF BLOG [Media] Critical Social Media Mistakes to Avoid
| WEDNESDAY, FEBRUARY 26, 2014
Social media can be a great benefit, or it can be a detriment if not handled properly. Most people have been told that overselling on social media will get you ignored. Often I see social media pages and accounts that are neglected and ignored. Here are additional social media mistakes to avoid from my Inc. Here Inc.
YOUNGUPSTARTS [Media] 4 Emerging Concepts & Trends In Social Media Marketing
| THURSDAY, SEPTEMBER 11, 2014
Of course, the wildly popular album would have been a hot product no matter how Beyoncé chose to promote it, but the story is yet another testament to the power of social media. Beyoncé saved her record company plenty of money in traditional promotions, which would have been all but useless since her target audience is on social media.
THE NEXT WEB [Media] How to create a sustainable social media strategy for your startup
| WEDNESDAY, DECEMBER 4, 2013
Here are five essential, efficient ways to eliminate guesswork and make your startup a success on social media. Strategy Adopted: Leveraging Social Media Analytics. On social media, you can pinpoint an audience in real-time. Before you can afford staff dedicated to social media, spread the duties around. Always remember.
- [Media] 10 Ways to Attract the Perfect Customer via Social Media
So you’ve set up your social media accounts and are getting some followers, but you’re noticing that not many people are talking about your brand and your sales haven’t budged. The trick to harnessing the power of social media platforms is to learn how to attract potential customers to your page. This is social media so be social!
- [Media] 6 Things You Must Do to Be Successful With Social Media
It seems like Social Media has gotten too big to manage. Expert Joel Comm shows there are still ways for anyone to leverage social media for success
ONSTARTUPS [Media] The Classy Way To Get Media Coverage For Your Startup
| TUESDAY, OCTOBER 30, 2012
Nicholas is the co-founder of MediaGraph , a public relations platform that enables small businesses to manage their own media outreach. Conversely, these tend to be the names you see cropping up again and again in the media. The following is a guest blog post by Nicholas Holmes. Savvy PR practitioners know this. Briefing. Access.
FRESH INC.: THE STAFF BLOG [Media] 2013 Trend: Social Media Takes Over
| MONDAY, DECEMBER 24, 2012
Remember everything you've learned about the power of Facebook, Twitter, and other social-media sites to promote your business? Facebook just hit 1 billion users. Brace yourself for the backlash. This article is part of Inc.'s special report on How (and Where) to Make Money in 2013 (and Beyond).
VC CAFE [Media] Will Catch Media be the iTunes for the Android Phone?
| SUNDAY, FEBRUARY 21, 2010
Aardvark and reMail were the most recent buys and now, several sources report that theIsraeli start-up Catch Media may be next. Catch Media was founded in 2003 by two brothers, Yaacov and Boaz Ben-Yaacov. Catch Media is headquartered in LA and has its development center based in Jerusalem.
- [Media] 7 Steps to Productive Business Use of Social Media
Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. The first thing that entrepreneurs need to realize is that the process and framework for making social media marketing work are different from traditional marketing, and trial and error certainly doesn’t work.
FRESH INC.: THE STAFF BLOG [Media] The Science of Social Media Success
| TUESDAY, JANUARY 5, 2016
These two moms created a book after three years of testing out their material on social media. And guess what? They nailed it
- [Media] Does Your Company Need Social Media?
A lot of CEOs tell me their B2B companies just don't need social media. When I ask them about using social media to build their businesses, I first get a wave of laughter–and then a variety of telling responses: “It’s a waste of time and money for B2B; it’s a consumer thing.” ” Hype or Truth?
BRANDANEW [Media] 7 Types Of Photos Your Social Media Fans Will Engage With
| FRIDAY, OCTOBER 30, 2015
Having no engagement on posts is the social media equivalent of talking to yourself – it shouldn’t happen. Posting more photos your social media fans will engage with can help your brand. Use social media automation to save time and reach your audience. Photo posts account for 93% of the most engaging posts on Facebook. .