A Smart Bear: Startups and Marketing for Geeks

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No, that IS NOT a competitive advantage

A Smart Bear: Startups and Marketing for Geeks

We're better at SEO and social media. Social media and SEO is ever-changing quicksand. It's even true in hardware: Every mp3 player uses zillions of patents, but that didn't stop Apple from winning. 80% of Americans believe they are better-than-average drivers. Can't be true, right? You're on top of Google today, gone tomorrow.

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A Scorecard: Should a decision be fast, or slow?

A Smart Bear: Startups and Marketing for Geeks

Because they’re good at it, they don’t waste time hang-wringing over whether or not to try an advertising campaign on the latest social media platform; they just do it. Online marketing teams are accustomed to throwing creative things at the wall, with new technology and platforms, because that’s the day-to-day reality of their job.

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How do I figure out who my next important hire should be?

A Smart Bear: Startups and Marketing for Geeks

You could keep going with other roles — design, content-marketing, finance, data analysis, social media, biz dev, etc. Would that effect be larger than the next three features you could implement, or achieving similar excellence in marketing and sales? Typically, one of these is a clear winner. That’s the role you need most today.

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Refutation: An acquisition is always a failure

A Smart Bear: Startups and Marketing for Geeks

Oh how the media loves superlatives (but only because that’s what we click on and share). Jake Lodwick wrote an article on PandoDaily entitled “An acquisition is always a failure.” ” He explains: Either the founders failed to achieve their goal, or – far likelier – they failed to dream big enough.

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If you build it, they won't come, unless.

A Smart Bear: Startups and Marketing for Geeks

Tags: How-To advertising branding lead-gen marketing positioning social media.

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Do I dare call bullshit aloud? Do you?

A Smart Bear: Startups and Marketing for Geeks

I mean, as much as Social Media is supposed to be about “honesty&# and “being human&# and “genuineness,&# of course most isn’t. Surely the recipient of my missive couldn’t care less, but it’s important to me because I finally grew the stones to say what I feel even if it pisses someone off.

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Capturing Luck with “or” instead of “and”

A Smart Bear: Startups and Marketing for Geeks

Startups need luck too, in finding advertisement channels that work, in the right mix of features and usability that triggers product/market fit, in cultivating a useful social media presence, on employee number one working out well, on a competitor not making a fatal move, on there being enough money in the market , on appropriate pricing , on market (..)

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