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DUCT TAPE MARKETING [Media] 5 Ways to Get The Most Out of Your Social Media Marketing This Year
| THURSDAY, JANUARY 15, 2015
5 Ways to Get The Most Out of Your Social Media Marketing This Year written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. You have always been told your business needs a presence on social media sites like Facebook and Twitter, but you have yet to see tangible results. photo credit: shutterstock.
- [Media] 7 Social Media Trends Marketers Can't Ignore
A social media maven explains what''s hot, and why your company can''t ignore any of it. When Shama Kabani Hyder published her book The Zen of Social Media Marketing in 2010, she got an email from a potential customer. "Is it available on the iPad?" he asked. You mean that device that came out yesterday?" she replied. Yes," he said.
FELD THOUGHTS [Media] Is Astroturfing Coming To Social Media?
| TUESDAY, NOVEMBER 22, 2011
It’s when this becomes a social media strategy. Once someone builds this into a social media dashboard and automates the “identify-keyword, add, @reply-message” function, it’ll get yucky fast. I hate astroturfing. think think it’s the lamest form of promotion and advocacy possible. Social Networking
YOUNGUPSTARTS [Media] 3 Ways To Brand Your Startup Using Social Media
| FRIDAY, SEPTEMBER 27, 2013
From 2010 to 2012, the percentage of Americans following brands on social media jumped from 16 percent to 33 percent. Facebook influences the spending habits of social media users like no other network. Professionalisms Online marketing small business social media social media marketing by DJ Miller.
DUCT TAPE MARKETING [Media] 12 Resources to Generate Leads with Social Media
| FRIDAY, OCTOBER 16, 2015
12 Resources to Generate Leads with Social Media written by Guest Post read more at Duct Tape Marketing. While some say that social media marketing is overrated, we say “what’s the harm?” According to Hubspot , social media isn’t just a fad. In fact, 92% of marketers agreed that social media is important for their business.
DUCT TAPE MARKETING [Media] Using Media Relations to Boost Your Business
| THURSDAY, DECEMBER 12, 2013
Using Media Relations to Boost Your Business written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing Thursday is guest post day here at Duct Tape Marketing and today’s guest is Maggie Patterson – Enjoy! Social media. That’s where media relations comes in. photo credit: stuartmiles.
FRESH INC.: THE STAFF BLOG [Media] Social Media Marketing by the Numbers
| MONDAY, OCTOBER 31, 2011
Social media marketing is all the rage. Forget traditional PR in favor of a social media-savvy firm (or some creative college students) that can create an irreverent video hit that translates into sales. But does it really pay off? Here's a look at six strategies and how smart companies are using them. Want to go viral?
FRESH INC.: THE STAFF BLOG [Media] Don't Sabotage Your Social Media: 6 Sure Ways
| MONDAY, NOVEMBER 5, 2012
Here's a basic checklist to quickly make sure your social media tactics are on the right track. Get your branded social media account! Furthermore, don't just let your account default to an unmemorable, cumbersome URL--on any social media--if a "vanity URL" is possible instead. But that's not what social media is about.
FRESH INC.: THE STAFF BLOG [Media] Report: Online Media Trumps Offline Media for Consumers
| MONDAY, FEBRUARY 11, 2013
Consumers are getting the most out of their media consumption online, rather than offline, according to a new survey. A new survey by the Boston Consulting group found that the average U.S. consumer is getting more value out of online media than offline media. Offline, books generate the highest surplus.
DUCT TAPE MARKETING [Media] Is Media Manipulation the New Media Relations
| WEDNESDAY, AUGUST 1, 2012
Join me for a Google+ Hangout live streaming to YouTube at 1:30pm ET today for: Media Manipulation – fact or fiction – a frank conversation with Ryan Holiday (@ryanholiday), author of Trust Me I’m Lying – Confessions of a Media Manipulator and Peter Shankman (@petershankman), VP, Small Business Evangelist at Vocus.
FRESH INC.: THE STAFF BLOG [Media] Where CEOs Spend Their Time (& Money) on Social Media
| FRIDAY, NOVEMBER 2, 2012
A new survey shows that more small business owners are not only using social media but they are willing to pay for help. As a marketer turned technology CEO, I'm more convinced than ever before that small businesses need to leverage the power of social media to grow their business. But they need to do it in a smart, efficient way.
- [Media] Live Video Dominates At The World's Biggest Social Media Conference
3000 people gathered at Social Media Marketing World 2016 in San Diego
- [Media] Gen-Y Should Thank Gen-X For Social Media Today
entrepreneurs gen-y social media startups gen-x business boomers What happened to Generation X? They are generally defined as anyone born between 1965 and 1980, sandwiched between 80 million Baby Boomers and 78 million Gen-Y (Millennials). Gen-X is the group that will bridge the two larger generations of Boomers and Gen-Y. Flexible.
- [Media] 3 Tips To Avoid Scheduled Social Media Disaster
You may think that programming all your social media messages for the weeks at a time is a good thing, but there are some serious mistakes to that strategy alone. Here are 3 tips to help you avoid scheduled social media disaster. Problem: You Look Fake. Everyone can sense a phony. Problem: You’re Out Of Touch. Blog & Grow
- [Media] Boulder is for Media
The Denver/Boulder market is actually a vibrant place for digital media companies. And it was clear from that gathering that there’s no lack of energy around digital media companies here in Colorado (both on the technology side as well as the publisher side). TechCrunch reported on the financing here.
CROWDSPRING BLOG [Media] Should You Give Up On Social Media Marketing?
| TUESDAY, JULY 23, 2013
The claim that social media will drive more customers to your business than search, email or other traditional and online marketing channels has once again been exposed as a myth. recent study by Custora found that email marketing and search deliver more profitable customers than social media. Rebalance your social media activities.
BRANDANEW [Media] What Value Does Social Media Create For Your Brand?
| SATURDAY, JUNE 13, 2015
The perfect consumer experience and social media marketing is often an after thought. What value does social media create for your brand? Get your coffee mug (tea, if you wish) and let’s talk social media value today. Understanding: What Value Does Social Media Create For Your Brand? 1. Where will you start ?
FRESH INC.: THE STAFF BLOG [Media] Study: Social Media Just Doesn't Sell
| TUESDAY, OCTOBER 2, 2012
Are you spending too much time on making your brand look great on social media? A new study finds just 1% of sales come through social sites. Social is looking a little tarnished lately. And maybe that's as it should be according to a new study from Forrester. The answer was almost never social sites.
- [Media] 6 Social Media Hacks to Grow Your Blog
While social media has really only been on our collective horizon for a decade or so, it has nevertheless managed to radically altar how we relate to one another, how we get our news , and how we conduct our businesses. To the blogger who has been working on increasing her audience, social media is already a clear necessity.
- [Media] 5 Ways Companies in Regulated Industries Can Use Social Media
If you think you can''t use social media for marketing, think again. For those who work in regulated industries like financial, legal, insurance, or health, it can feel like an impossible task to craft a plan to use social media. However, the opportunities for companies in these sectors to use social media marketing are vast.
DUCT TAPE MARKETING [Media] Using Visual Media to Boost Your Marketing
| THURSDAY, JANUARY 23, 2014
Using Visual Media to Boost Your Marketing written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing It is guest post day here at Duct Tape Marketing and today’s guest is Clayton Wood – Enjoy! Visual media is emerging as a very important and powerful tool in online marketing. Conclusion.
- [Media] Easy Ways to Up Your Social Media Game
Sprout Social CEO Justyn Howard explains what it takes to truly engage customers--and build better relationships via social media. Most companies are using social media because they feel they should. That''s my opinion, anyway.) So how do you use social media to actually engage your customers--and build better customer relationships?
YFS MAGAZINE [Media] 5 PR Mistakes To Avoid When Pitching Your Business To Media Outlets
| FRIDAY, SEPTEMBER 18, 2015
Grow Marketing & Sales marketing media outreach media pitch PR public relationsMaybe you’ve just started your business or you’re about to.
FRESH INC.: THE STAFF BLOG [Media] How One Tiny Business is Dominating Social Media
| WEDNESDAY, APRIL 16, 2014
Retailer The Brooklyn Circus has an award-winning social media strategy, despite having only two people dedicated to it. Last week a group of media moguls, business leaders and entertainment stars named the best and the brightest on social media at the Shorty Awards in New York City. We are operating a brand.
THE NEXT WEB [Media] PR in the global economy: How media is different in Latin America vs. the US
| SUNDAY, FEBRUARY 8, 2015
And just as pitching a story to The Next Web isn’t the same as pitching it to the Wall Street Journal, there are also important, sweeping differences between the media cultures in different countries and even regions. Entrepreneur Latin America Social Media Conrad Egusa is the CEO of Publicize. He is happy to connect on LinkedIn here.
YFS MAGAZINE [Media] How To Generate B2B Sales Leads Using Social Media
| THURSDAY, SEPTEMBER 24, 2015
The use of social media continues to rise, not just for business to consumer marketers, but also for business to business (B2B) marketers looking to generate sales leads. Grow Marketing & Sales content marketing lead generation marketing sales social media social media marketing
VC CAFE [Media] Israeli Startup Picapp Merges with YBrant Media
| THURSDAY, APRIL 7, 2011
Ybrant Media , an large Indian Media portfolio of companies, has acquired Israeli startup PicApp for an undisclosed amount. This is Ybrant Media’s second acquisition in Israel. Following the acquisition, Picapp’s employees will join YBrant Media. According to Crunchbase , PicApp raised $3.2
FRESH INC.: THE STAFF BLOG [Media] 12 Essential Tips To Get Social Media Traction
| THURSDAY, JUNE 27, 2013
Whether your company sells cookies, widgets, or consulting sessions, social media can be a force--and it''s not as hard as you think. I am still amazed at the number of companies that use social media badly (or ignore it altogether). This stark reality makes it more important that you embrace social media--now.
DUCT TAPE MARKETING [Media] 7 Steps For An Effective Social Media Marketing Plan
| FRIDAY, JANUARY 15, 2016
7 Steps For An Effective Social Media Marketing Plan written by Guest Post read more at Duct Tape Marketing. With 2016 under way, one thing is clear: social media is now a vital marketing channel for businesses of all sizes. As a social media marketer, this makes me very excited. Step 3: Create A Social Media Mission Statement.
VC CAFE [Media] Media, Education and Context in 2020
| THURSDAY, NOVEMBER 28, 2013
While it doesn’t seem that far away, I took the liberty of virtually ‘closing my eyes’ to imagine how Media, Context and Education would change in 6 years time. ” Media in 2020. I was asked to contribute to a crowdsourced book about the future, looking to predict the world in 2020. In the words of Theodore Hook.
YOUNGUPSTARTS [Media] [Infographic] Small Businesses More Comfortable With Social Media: Constant Contact
| TUESDAY, NOVEMBER 22, 2011
Constant Contact recently released data from its Fall 2011 Attitudes and Outlook Survey , and the biggest and most interesting finding was that small-to-medium businesses (SMBs) are more comfortable using social media marketing as opposed to six months ago. Facebook reigns supreme at 86-percent, and.
FRESH INC.: THE STAFF BLOG [Media] Guy Kawasaki: 10 Tips for a Huge Social Media Following
| TUESDAY, NOVEMBER 5, 2013
The best time to start promoting your product on social media? Author Guy Kawasaki breaks down how to succeed on social media. Never trust a social media expert who has fewer followers than you!" In a highly useful slide, Kawasaki defined the core value of 5 social media services: Facebook = People. Yesterday. Cheat!
YOUNGUPSTARTS [Media] [Infographic] How Social Media Is Destroying Productivity
| TUESDAY, NOVEMBER 6, 2012
One of the biggest culprits is indulging in social media – whether is it checking your Facebook account, watching that frivolous YouTube video a friend (or worse, colleague) just sent over, the problem is not so much wasting time indulging, but it takes an average of 23 minutes for a worker to get back into their work rhythm after!
- [Media] Trial and Error for Business Social Media Will Fail
Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. The first thing that entrepreneurs need to realize is that the process and framework for making social media marketing work are different from traditional marketing, and trial and error certainly doesn’t work.
DUCT TAPE MARKETING [Media] Be Everywhere: Connecting Social Media to the Real World
| FRIDAY, NOVEMBER 14, 2014
Be Everywhere: Connecting Social Media to the Real World written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. Social media is a powerful set of tools for marketers to connect with prospects and clients, but social media has its limitations. Go beyond social media.
DUCT TAPE MARKETING [Media] Why Earned Media Is Essential to Marketing Success
| WEDNESDAY, FEBRUARY 19, 2014
Why Earned Media Is Essential to Marketing Success written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing Marketing podcast with Christina Daves. The term “earned media” is pretty fashionable these days. So, let’s further define what earned media is. Podcast Christina Daves Earned Media PR
FRESH INC.: THE STAFF BLOG [Media] Taming the Social Media Monster: 6 Tips
| WEDNESDAY, OCTOBER 31, 2012
Social media has this in common with trick-or-treaters: Anyone could be on the other side of that door. Managing your social media can be like making the most of your Halloween haul as a kid. In our ever-connected world, social media is a full-on, constant coffee klatch. How can you use social media and not be spooked by it all?
FRESH INC.: THE STAFF BLOG [Media] 8 Powerful Social Media Marketing Tools for Savvy Businesses
| THURSDAY, JANUARY 2, 2014
New social media tools seem to pop up every day. With a seemingly endless list of social media tools out there today, you might need help sorting out the best from the rest. Buffer: Social media publishing plus powerful analytics. Those are eight of my favorite social media tools; what about yours Here are my picks: 1.
FRESH INC.: THE STAFF BLOG [Media] How To Avoid Social Media Burnout
| TUESDAY, JANUARY 12, 2016
Social media opens up an incredible and overwhelming world of opportunity
CROWDSPRING BLOG [Media] Social Media Revolution – Facts and Figures (Updated)
| WEDNESDAY, JUNE 29, 2011
A few years ago, Erik Qualman, the author of Socialnomics , produced a popular video highlighting the impressive facts and figures about the growing popularity of social media. Erik updated that video in 2010 and has just released a third update (below) which shows the impressive dominance of social media across the world.
- [Media] Why Real-Life Relationships are Key to Social Media Success
This might feel like contrary advice coming from someone who writes a lot about and participates often in social media, but it''s a natural sequence of events. Old-timers might even have had other people print out and respond to their emails at first, so the notion of participating in social media was beyond daunting. Not really.
- [Media] Google Snaps Up Social Media Marketing Start-Up
Although Facebook is the reason it took off, social media marketing platform Wildfire has decided to join forces with Google. Wildfire claims to be the first social media marketing company to integrate its software directly with Facebook, Twitter, YouTube, and LinkedIn.
FRESH INC.: THE STAFF BLOG [Media] Cure for Social Media Overload
| MONDAY, FEBRUARY 13, 2012
Social media is a great way to promote your business but spending too much time connecting online can burn you out. Take "social media hangover" for example. When it was all over, I collapsed into a social media stupor. How do you manage your social media use for maximum benefit and minimum pain
- [Media] 13 Social Media Rules to Live By
Unfortunately, some people still don''t know how to use social media in the workplace without landing in hot water. These rules are loosely adapted from IBM''s social networking policy--with an extra dollop of common sense. Social networks are now commonplace in sales , marketing, and general business communications. Like this post?
FRESH INC.: THE STAFF BLOG [Media] Beyoncé Shows How Social Media is Changing Marketing
| MONDAY, DECEMBER 16, 2013
Columbia, her record label, chose not to follow the typical industry playbook of slowly releasing singles from the album one-by-one, accompanied by a barrage of media interviews and TV appearances. ” After her announcement on the social media site, the 14-song album appeared for sale on iTunes, as did 17 different videos from it.
YOUNGUPSTARTS [Media] [Infographic] The Potential Of Social Media For B2B In 2014
| WEDNESDAY, APRIL 16, 2014
It’s often said that social media is much harder to crack for B2B businesses than it is for consumer-based ones. In many cases, it’s true – but increasingly social media platforms have become the choice for B2B marketers, and budgets have also correspondingly grown to take advantage of this space.
THE NEXT WEB [Media] Giant Media founder: How I turned $7,000 into $8 million in three years
| THURSDAY, OCTOBER 4, 2012
You see, Segura is the founder of a Los Angeles-based company called Giant Media, and TNW sat down with him to get his thoughts on his entrepreneurial experience. Giant Media is a video platform that distributes long-form content for brands. Well this is what went through David Segura’s mind three years ago.
FRESH INC.: THE STAFF BLOG [Media] The 7 Biggest Social Media Disasters of 2015
| THURSDAY, DECEMBER 17, 2015
A strong social media presence is vital for any brand. To maintain it, you'll need to avoid these kinds of cringeworthy mistakes
- [Media] 5 Important Aspects of Social Media for Businesses
No matter your personal feelings on social media, the fact is that you need an active social media presence for your business if you want it to succeed. It can be a complicated process to figure out what kind of social media platforms work best for your business. This means Facebook, Twitter, or possibly Google+.
HOW TO CHANGE THE WORLD [Media] Free social-media webinar with Mari Smith and me
| TUESDAY, MARCH 20, 2012
Mari Smith and I are going to have a rocking time explaining the seven hottest social-media business trends in a FREE webinar. Sign up here: [link]. See you on March 28th
CROWDSPRING BLOG [Media] Growing Your Small Business Using Social Media: The Facts
| WEDNESDAY, MAY 9, 2012
We’re previously written about ways that small businesses are using social media , how businesses can leverage social media to deliver customer service , and the innovative ways some businesses use social media. This data suggests that company-driven social media efforts can indeed drive purchasing decisions.
FRESH INC.: THE STAFF BLOG [Media] 8 Simple Ways to Get Great Media Exposure
| WEDNESDAY, MAY 14, 2014
It''s time to sit back and watch it go CRAZY on social media. Content generally doesn''t get picked up by media or have the slightest chance of going viral on its own (well, not unless or you''re a dancing goalie--then you can sit back and watch the hits roll in). Here''s what to do next. Try them out! 1. Get to know these people.
- [Media] Which Is Better: New Media Marketing Or Old School Internet Marketing?
world of blogging, podcasting and social media, versus traditional internet marketing formats. This is the part of the … Read the rest of this entry » Business Strategy Make Money Online adam short Conversion Blogging internet marketing new media marketing niche profit classroom pat flynn social media
FRESH INC.: THE STAFF BLOG [Media] Social Media Is Making You Stupid
| THURSDAY, FEBRUARY 20, 2014
Social media, we all know, can make you unproductive. So says recent research. Are you buying it? If you''re indiscreet or offensive, it can complicate your relationships. But can it also make you downright dumb? That’s what a new study published in the Journal of the Royal Society Interface suggests. Nope, they were just stealing.
DUCT TAPE MARKETING [Media] What Most Small Businesses Are Doing Wrong on Social Media (And 5 Tips For Success)
| MONDAY, JULY 2, 2012
Dave Kerpen is the CEO of Likeable , a social media agency that has worked with more than 200 leading brands, including Verizon and Neutrogena. He is author of The New York Times best seller Likeable Social Media. Social media is about engagement and having a conversation, not about self-promotion. Ask questions.
YFS MAGAZINE [Media] How To Attract Loyal Customers Through Social Media
| THURSDAY, MAY 12, 2016
It’s not enough to just have a social media account these days. Grow Marketing & Sales brand loyalty customer loyalty marketing social media social media marketingYou have to learn to leverage the platform and connect with your fans so that they become loyal customers.
FRESH INC.: THE STAFF BLOG [Media] Your 4 Biggest Social Media Questions--Answered
| MONDAY, OCTOBER 14, 2013
5000 conference, business owners got a chance to ask a panel of experts anything they wanted to know about social media. Those words pretty much sum up everything you need to know about using social media well, "Twitter for Dummies" author Laura Fitton told the crowd at the Inc. My title, VP of social media shouldn''t exist.
FRESH INC.: THE STAFF BLOG [Media] How to Get More Social Media Followers
| WEDNESDAY, DECEMBER 19, 2012
Likeable Media founder Dave Kerpen says one group of people is more important--and more readily accessible--than any other
FRESH INC.: THE STAFF BLOG [Media] Social Media: Not the Productivity Killer You Thought?
| THURSDAY, APRIL 4, 2013
recent survey by the data analytics firm Evolv suggests that employees who use up to four social media networks are exceptionally productive--and they stay in their jobs longer, too. A recent study suggests your most connected employees may be the most tech savvy--and productive--in the office. Think again. percent lower average call time.
THE ENTREPRENEURIAL MIND [Media] The Wild West of Social Media Marketing
| THURSDAY, FEBRUARY 17, 2011
So what is the magic formula for effective marketing through social media? The truth is that marketing through social media is wide open at this time. The answer will shape which type of social media works best and how you need to shape your message. Quick reminders and "deals" work best with short blast media.
FRESH INC.: THE STAFF BLOG [Media] Secrets to a Perfectly Crafted Social Media Post
| FRIDAY, NOVEMBER 9, 2012
That means optimizing your social media strategy across different platforms. They provide a number of free content marketing resources here.) Of course the better you know your audience the better you can tailor your social media marketing strategy to meet their needs. What you say is important. But so is how and when you say it.
DUCT TAPE MARKETING [Media] 5 Social Media Lessons Gleaned from a New SMB Study
| THURSDAY, OCTOBER 18, 2012
There is no shortage of social media advice. This is why sound research is so important and why we teamed with Duct Tape Marketing to conduct a statistically valid social media survey of small- and medium-sized businesses (SMB). Social media users are almost spiritual about the ‘right’ way to approach social promotion.
FRESH INC.: THE STAFF BLOG [Media] Be Honest: Do You Have Social Media Strategy?
| WEDNESDAY, APRIL 24, 2013
Nearly every business that hasn’t yet jumped aggressively into social media is looking to. Think about it: Do you know what social media success looks like? Companies that succeed in social media humanize their brands--they create a unique voice and personality. You wouldn''t start an ad campaign without a strategy.
FRESH INC.: THE STAFF BLOG [Media] If You're A Social Media Marketer, Please Don't Make This Mistake
| TUESDAY, MARCH 22, 2016
It's embarrassing how few people know how to use social media well
- [Media] Become a Social Media Rock Star
At this conference, the senior vice president of global retail CRM and brand marketing of Sony Corporation of America, Susan Jurevics, drove home the point that in this digital and social media age, we are all now digital marketers. Check out Intel's very thorough and publicly accessible social media policy. 5. like company?
FRESH INC.: THE STAFF BLOG [Media] 5 Social Media Habits of Highly Annoying People
| MONDAY, FEBRUARY 17, 2014
Counterproductive social-media use is like pornography - it''s tough to detail, but you know it when you see it. Here are five social-media habits of some of the least successful people I''ve ever met. Here are five things we hope we never see if your social feeds. Facebook is now 10 years old. Wrong. Not so much. Great! Super!
THE NEXT WEB [Media] How to integrate social media into unexpected parts of your business
| TUESDAY, OCTOBER 21, 2014
Entrepreneur Social for Business Social Media Analysis and Opinion Hootsuite How-To''s It’s hard to believe that Facebook is now more than a decade old. In a few short years, the platform evolved from a small network of Ivy League students to an identity management resource for people around the world. This story continues at The Next Web.
- [Media] Social Marketing: How to Promote your Blog on Social Media
You’re thinking about taking a more proactive approach towards your presence on social media, but you have no idea where to start. Here are some of the benefits that you can reap by using social media in an effective and engaging way: Driving Traffic – Social media is a great way to drive traffic to whatever it is that you’re offering.
- [Media] Why Social Media Isn't the Problem. You Are
Flash-sale sites offer a broader business lesson in what a lot of negative feedback means on social media. recently came across this post about flash sale sites and their " social media problem." The article mentions the high level (44 percent) of negative sentiment on the flash sale social media footprint. Were some people mad?
UP AND RUNNING [Media] 3 Worries on Social Media and Business …
| FRIDAY, NOVEMBER 12, 2010
Yes, I agree that reputation is important, and that the online world provides a wonderful opportunity to share and validate expertise and build a reputation. I’ve known some and read about many businesses that do very well in online reputation and social media. Don’t throw your reputation into dabbling in social media. And
FRESH INC.: THE STAFF BLOG [Media] Social Media Marketing: 5 Tips To Get It Right In 2016
| THURSDAY, DECEMBER 24, 2015
If you want to make more of a social media impact, and connect with more people in the coming year, employ these strategies
REMBRANDT COMMUNICATIONS [Media] Is Your Social Media Working?
| WEDNESDAY, NOVEMBER 5, 2014
Are you just posting on social media because it’s there and you think you need to? The post Is Your Social Media Working? BtoB Content Strategy Business Content Marketing Content Strategy Copywriting Increase Sales Marketing Reaching Goals Sales SEO Copywriting Social Media Strategy Web Copywriting Writing Tips
REMBRANDT COMMUNICATIONS [Media] Is Your Social Media One-Sided?
| SUNDAY, OCTOBER 16, 2011
But it may be time to take a closer look at your social media efforts. Reaching Goals SEO Social Media Strategy Copywriting facebook sales serch engine optimization Social Media TwitterYou post interesting tweets every day and add to your Facebook pages up to five times a day. Good for you!
FRESH INC.: THE STAFF BLOG [Media] The 3 Biggest Social-Media Trends of 2014
| TUESDAY, FEBRUARY 4, 2014
The Super Bowl was an early peak on the calendar for social-media marketing. It is that social media is now embedded in our everyday lives--and it doesn''t seem to be going away anytime soon. For a while, there were predictions that social media was just a passing fad, but now it is clear that''s not the case.
FRESH INC.: THE STAFF BLOG [Media] 6 Things the Most Influential People on Social Media Do
| WEDNESDAY, APRIL 16, 2014
How do you earn respect, stand out, and get noticed in noisy social-media circles? Influencers are among the most magical, powerful creatures in social media. It might be through social-media activity and sentiment tracking. Take a cue from the Web''s biggest influencers. Outside of having a large following, how do they do it?
FRESH INC.: THE STAFF BLOG [Media] 14 Powerful Social-Media Sharing Strategies You Aren't Using
| TUESDAY, FEBRUARY 11, 2014
The following is a guest post from Courtney Seiter , a content crafter at Buffer , a tool that makes social-media sharing smarter and easier. You can read her posts on social media, productivity, and marketing on the Buffer blog.) Really, great social-media sharing is a skill. Easier said than done, though, right? to 4 p.m.)
- [Media] Social Media Marketing Tools For Local Business Owners
Are you short on time but wish to regularly feed content to your social media marketing channels? Do you often find yourself carrying out cumbersome social media marketing tasks for your business? Nowadays, it is essential to integrate social media into your marketing mix. How to use social media automation tools. How T
- [Media] 4 Simple Steps That Can Help You Improve Your Social Media Game
Follow this strategy to improve your social media skills today
FRESH INC.: THE STAFF BLOG [Media] How to Master the 4 Big Social- Media Platforms
| THURSDAY, OCTOBER 24, 2013
Social media is the same thing. Most people think of social media as distribution and use the same messaging on every platform. Think of how you act with your friends versus how you act with your clients. You behave differently based on your environment. That''s not fully exploiting the tools. Facebook It all starts with the image.
FRESH INC.: THE STAFF BLOG [Media] 4 Marketing Tactics That Trump Social Media (Infographic)
| TUESDAY, FEBRUARY 18, 2014
Many entrepreneurs agree: reach for other proven tactics before touching social media. Business owners continue to affirm that word of mouth marketing is much more effective than social media , according to Bank of America''s Small Business Owner Report. The best way to get the word out about your small business? Apparently not very.
DUCT TAPE MARKETING [Media] How to Guarantee ROI With Social Media Participation
| MONDAY, JANUARY 21, 2013
Now that more and more organizations are investing time and money into social media participation, people are looking for ways to measure the return in terms of direct business rather than fans, friends and followers. But, this seems to be in direct opposition to the common advice offered about social media participation.
UP AND RUNNING [Media] The Secret to Successful Social Media
| WEDNESDAY, JUNE 19, 2013
It seems like 2012 was the year of social media. would say that 2012 was more accurately “the year of social media tools maturing in the small business marketplace”, but 2013 is definitely the beginning of an Online Renaissance. You have the ability to become the “new” media. Leverage social media.
FRESH INC.: THE STAFF BLOG [Media] 6 Tips For Using Social Media to Boost Sales
| WEDNESDAY, MARCH 5, 2014
At first glance the trendy phrase is intuitive--selling via social media channels. But while the definition might be straightforward, understanding how to effectively use social media to generate leads and make sales is a much more crafted, considered process. More of the sales process happens online versus in person than ever before.
FRESH INC.: THE STAFF BLOG [Media] It's Official: Small Businesses Love LinkedIn (and Social Media)
| THURSDAY, APRIL 10, 2014
Fast-growing small businesses are embracing social media like never before, according to recent data--and LinkedIn still dominates as the platform of choice. The Center for Marketing Research at the University of Massachusetts Dartmouth released a new study that shows the big-picture trends in social media use among the Inc.
FRESH INC.: THE STAFF BLOG [Media] The Biggest Mistake You're Making in Social Media
| TUESDAY, MARCH 11, 2014
Want to succeed in social media marketing? recent report, called the " State of Social Media Marketing ," compiled by social-analytics company socialbakers , released loads of data about the social strategies of brands across 80 countries and 20 industries. Odds are good you''re missing your best opportunity to drive revenue.
THE NEXT WEB [Media] Your social media obsession won’t make an enduring mark on the world
| SUNDAY, OCTOBER 13, 2013
But here is irony: That 40,000 year old cave painting in Spain has survived and probably will survive for much longer than anything you write on Facebook, Twitter, and the majority of other social media sites. Entrepreneur Social Media Analysis and Opinion Claudio Gandelman is the CEO and founder of Teckler. The cycle of story telling.
DUCT TAPE MARKETING [Media] 3 KPIs to Track For Your Social Media Success
| WEDNESDAY, NOVEMBER 18, 2015
3 KPIs to Track For Your Social Media Success written by Guest Post read more at Duct Tape Marketing. If you’re in business and you’re not harnessing the power of social media you need to jump on that bandwagon now. If you are using social media marketing as a channel to grow your business, awesome! But where do you start?
FRESH INC.: THE STAFF BLOG [Media] 5 Biggest Ways Social Media Will Change in 2016
| FRIDAY, JANUARY 1, 2016
Here's how to stay one step ahead of the social curve
FRESH INC.: THE STAFF BLOG [Media] What Jimmy Fallon Can Teach You About Social Media
| WEDNESDAY, APRIL 24, 2013
Over the years, Fallon has grown a huge presence on social media. Here''s a few things you can learn about social media from Jimmy Fallon, even if, chances are, you''re not even half as funny: 1. Social media can''t make a bad comic funny--but it can make an incredible comic''s message spread way beyond it''s original audience.
FRESH INC.: THE STAFF BLOG [Media] 5 Apps to Manage Your Social Media on the Go
| FRIDAY, SEPTEMBER 27, 2013
Don''t let the fact that you''re never at your desk hurt your company''s social media management. Video Transcript 00:09 Dave Kerpen: The reality is that most entrepreneurs are way too busy to be sitting at their desk all day planning out their social media marketing. I get that, but you know what? There''s good news.
UP AND RUNNING [Media] Can Social Media Marketing Beat Old-Fashioned Facetime?
| WEDNESDAY, JULY 17, 2013
The advent of social media marketing has unquestionably been a godsend for small businesses just starting out and operating within a limited budget. Yet, despite social media’s awesome marketing reach, business owners are rediscovering and tapping into the simple power of real-world facetime. Putting Your Best Face Forward.
- [Media] 4 Social Media Secrets From ‘The Hunger Games’
Here's what you can steal from the movie's savvy social media campaign. Fresh off the heels of one of the most successful viral video campaigns of the year, another savvy social media campaign this weekend is reaching a furious pitch. Curiously absent from the marketing push were the typical movie tie-ins through traditional media.
FRESH INC.: THE STAFF BLOG [Media] 4 Tips for Using Social Media to Sell
| TUESDAY, AUGUST 21, 2012
You can use social media to land a sale--but only if you're following these key principles. We talked yet again about selling and social media. just celebrated my 100th discussion on the same topic with the same client. called him, and learned four key principles from the discussion: 1. Getting more "followers" is not a goal.
DUCT TAPE MARKETING [Media] Customer Experiences Go Viral on Social Media Platforms
| THURSDAY, JUNE 27, 2013
The Power of Social Media. More specifically, most people will voice their pleasure or dissatisfaction on social media platforms such as Facebook or Twitter. When someone praises your company on a social media platform, it is important for you to respond to them and thank them for their feedback. link]. If You Liked This Post.
FRESH INC.: THE STAFF BLOG [Media] 8 Social Media Numbers that Will Rock Your Business
| TUESDAY, OCTOBER 23, 2012
” Take a look at these eight numbers, which are symptomatic of the impact that social media--facebook in particular--are already having on your world: 3 billion The number of searches on Google every single day. Facebook, Twitter and their spawn are about to change how the world does business. Don't believe it? Well, more than good.
- [Media] 6 Dangerous Things to Do on Social Media
When wielded appropriately, social media is a powerful tool anyone can use to bolster a personal or company brand. Don''t assume just because someone is young, he or she knows how to appropriately handle and grow your social media presence. Interns are great for a lot of tasks; social media usually isn''t one of them. 2.
SILICONHILLS [Media] People Pattern Digs Marketing Data Out of Social Media
| MONDAY, MARCH 9, 2015
By TIM GREEN Reporter with Silicon Hills News Twitter emerged with a splash at South by Southwest in 2007, unleashing an ever-growing barrage of tweets, posts, photos, and other social media interactions. People Pattern, an Austin startup, is fittingly staging its coming out party at this year’s SXSW. Austin People Pattern
- [Media] Top 7 Social Media Marketing Tips That Have Taken The World By Storm!
Social media platforms have been bridging the gap between nations, connecting people across the world. With their fun, interactive, attractive interface and mass appeal, social media is a rising marketing tool for budding web entrepreneurs. Discussed below are the top 7 social media marketing tips to boost your business: 1.
FRESH INC.: THE STAFF BLOG [Media] Why Customer Reviews Trump Social-Media Marketing
| THURSDAY, APRIL 18, 2013
But are companies really getting everything they need from the social-media conversation? The number of small businesses that have increased their social-media budget has quadrupled , and 43 percent of small businesses now spend more than six hours each week dealing with social media. But there''s a better way. Absolutely not.
YOUNGUPSTARTS [Media] [Infographic] Digital Media Influencers Under 30 Dominating The Digital World
| FRIDAY, JUNE 6, 2014
Even as the world jumps onto the plethora of social media platforms of the new digital era, there are some people who catch on far quicker onto these digital tools than others and building massive audiences for their content.