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FRESH INC.: THE STAFF BLOG [Media] Being a Human on Social Media Pays Off
| FRIDAY, SEPTEMBER 18, 2015
A new study shows that letting a little personality show on social media pays dividends
YOUNGUPSTARTS [Media] [Review] The Art Of Social Media
| SUNDAY, APRIL 26, 2015
Do you want to rock your social media marketing game? If so, check out “ The Art of Social Media: Power Tips for Power Users ” co-authored by Guy Kawasaki and Peg Fitzpatrick. Unlike other social media marketing self-help books, this one is virtually BS free. Keen to learn from the legendary Guy Kawasaki?
YOUNGUPSTARTS [Media] Making Social Media Work For SMEs
| MONDAY, MAY 11, 2015
Small businesses rarely have the time or resources to invest in outsourced customer service support, and some are finding it more efficient to serve customers via social media platforms: one LinkedIn study from 2014 revealed that 81 percent of North American SMEs use social media . By Dr. Karen M. Build a following.
BRANDANEW [Media] 10 Awesome Social Media Facts You Need To Know NOW
| MONDAY, SEPTEMBER 7, 2015
46% people check social media for reviews and details while making a purchase. According to a survey, more than 70% of the couples admitted that social media has improved their relationship. The post 10 Awesome Social Media Facts You Need To Know NOW appeared first on Brandanew. Social networks never fail to surprise us.
FRESH INC.: THE STAFF BLOG [Media] How To Avoid Social Media Burnout
| TUESDAY, JANUARY 12, 2016
Social media opens up an incredible and overwhelming world of opportunity
DUCT TAPE MARKETING [Media] Using Media Relations to Boost Your Business
| THURSDAY, DECEMBER 12, 2013
Using Media Relations to Boost Your Business written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing Thursday is guest post day here at Duct Tape Marketing and today’s guest is Maggie Patterson – Enjoy! Social media. That’s where media relations comes in. photo credit: stuartmiles.
- [Media] 7 Social Media Trends Marketers Can't Ignore
A social media maven explains what''s hot, and why your company can''t ignore any of it. When Shama Kabani Hyder published her book The Zen of Social Media Marketing in 2010, she got an email from a potential customer. "Is it available on the iPad?" he asked. You mean that device that came out yesterday?" she replied. Yes," he said.
FRESH INC.: THE STAFF BLOG [Media] Don't Sabotage Your Social Media: 6 Sure Ways
| MONDAY, NOVEMBER 5, 2012
Here's a basic checklist to quickly make sure your social media tactics are on the right track. Get your branded social media account! Furthermore, don't just let your account default to an unmemorable, cumbersome URL--on any social media--if a "vanity URL" is possible instead. But that's not what social media is about.
- [Media] 3 Tips To Avoid Scheduled Social Media Disaster
You may think that programming all your social media messages for the weeks at a time is a good thing, but there are some serious mistakes to that strategy alone. Here are 3 tips to help you avoid scheduled social media disaster. Problem: You Look Fake. Everyone can sense a phony. Problem: You’re Out Of Touch. Blog & Grow
CROWDSPRING BLOG [Media] Twitter Link Roundup #245 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More
| FRIDAY, NOVEMBER 28, 2014
We like to talk about logo design , web design , startups, entrepreneurship, small business, leadership, social media, marketing, economics and other interesting stuff! Related posts: Twitter Link Roundup #243 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More. hope you enjoy! The lesson for me? 15dPZpS.
DUCT TAPE MARKETING [Media] Social Media Gives Consumers and Brands a Direct Connection
| FRIDAY, NOVEMBER 21, 2014
Social Media Gives Consumers and Brands a Direct Connection written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. However, consumers today enjoy a very different situation, all thanks to social media. Social media – a public forum. Consumer interaction through social media.
YOUNGUPSTARTS [Media] Improve Your Job Search With Social Media
| WEDNESDAY, SEPTEMBER 10, 2014
Did you know that your social media page can cost you your job or the opportunity to be hired for a position you have been waiting for? If you plan on looking for work online, you can definitely use social media networks to connect with recruiters and find opportunities that you would not find elsewhere.
- [Media] 7 Signs Your Social Media Strategy Works
Here are the top KPIs that lead to growth in brand reach, lead nurturing, and sales on social media. Most marketers find, however, that generating returns on social media is an elusive achievement. So, what sets apart success from failure in social media marketing? 1. But more followers don''t always mean more success.
DUCT TAPE MARKETING [Media] 5 Ways to Get The Most Out of Your Social Media Marketing This Year
| THURSDAY, JANUARY 15, 2015
5 Ways to Get The Most Out of Your Social Media Marketing This Year written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. You have always been told your business needs a presence on social media sites like Facebook and Twitter, but you have yet to see tangible results. photo credit: shutterstock.
FRESH INC.: THE STAFF BLOG [Media] Why Ignoring Social Media Is a Huge Mistake
| TUESDAY, SEPTEMBER 22, 2015
Gary Vaynerchuck, CEO of digital agency VaynerMedia, says brands without a social media presence are leaving a valuable resource on the table
FRESH INC.: THE STAFF BLOG [Media] Where CEOs Spend Their Time (& Money) on Social Media
| FRIDAY, NOVEMBER 2, 2012
A new survey shows that more small business owners are not only using social media but they are willing to pay for help. As a marketer turned technology CEO, I'm more convinced than ever before that small businesses need to leverage the power of social media to grow their business. But they need to do it in a smart, efficient way.
- [Media] Live Video Dominates At The World's Biggest Social Media Conference
3000 people gathered at Social Media Marketing World 2016 in San Diego
FRESH INC.: THE STAFF BLOG [Media] Social Media Marketing by the Numbers
| MONDAY, OCTOBER 31, 2011
Social media marketing is all the rage. Forget traditional PR in favor of a social media-savvy firm (or some creative college students) that can create an irreverent video hit that translates into sales. But does it really pay off? Here's a look at six strategies and how smart companies are using them. Want to go viral?
- [Media] Influence Customers With Earned Media
Here''s the two times when your earned media will have the most influence on potential buyers. Targeting your prospects with earned media in specific areas of the buying decision is an effective way of converting prospects to buyers. quick read through the Earned Media Guide can also help jump start your earned media strategy.
- [Media] Social Marketing: How to Promote your Blog on Social Media
You’re thinking about taking a more proactive approach towards your presence on social media, but you have no idea where to start. Here are some of the benefits that you can reap by using social media in an effective and engaging way: Driving Traffic – Social media is a great way to drive traffic to whatever it is that you’re offering.
- [Media] 6 Social Media Hacks to Grow Your Blog
While social media has really only been on our collective horizon for a decade or so, it has nevertheless managed to radically altar how we relate to one another, how we get our news , and how we conduct our businesses. To the blogger who has been working on increasing her audience, social media is already a clear necessity.
FELD THOUGHTS [Media] Is Astroturfing Coming To Social Media?
| TUESDAY, NOVEMBER 22, 2011
It’s when this becomes a social media strategy. Once someone builds this into a social media dashboard and automates the “identify-keyword, add, @reply-message” function, it’ll get yucky fast. I hate astroturfing. think think it’s the lamest form of promotion and advocacy possible. Social Networking
YFS MAGAZINE [Media] How To Generate B2B Sales Leads Using Social Media
| THURSDAY, SEPTEMBER 24, 2015
The use of social media continues to rise, not just for business to consumer marketers, but also for business to business (B2B) marketers looking to generate sales leads. Grow Marketing & Sales content marketing lead generation marketing sales social media social media marketing
FRESH INC.: THE STAFF BLOG [Media] 5 Unsung Heroes of New Media
| THURSDAY, APRIL 28, 2016
Keep an eye on these New Media pioneers to find out what the future will look like
YOUNGUPSTARTS [Media] [Infographic] Social Media Guidelines At Work
| MONDAY, OCTOBER 8, 2012
We all need to have a work-life balance, but that can be applied to our social media use as well – especially when it comes to our professional relationships. Here’s an infographic on social media usage guidelines as a young professional that may help you: [Via: OnlineDegrees.org ].
THE NEXT WEB [Media] PR in the global economy: How media is different in Latin America vs. the US
| SUNDAY, FEBRUARY 8, 2015
And just as pitching a story to The Next Web isn’t the same as pitching it to the Wall Street Journal, there are also important, sweeping differences between the media cultures in different countries and even regions. Entrepreneur Latin America Social Media Conrad Egusa is the CEO of Publicize. He is happy to connect on LinkedIn here.
CONVERSIONXL [Media] How to Use Social Media To Drive Sales
| WEDNESDAY, JANUARY 30, 2013
According to a report by Nielsen on social media Americans spend three times more time on social media than reading their e-mail. Thanks to data from AddShopper’s network of over 7000 retailers we can take a closer look at what role social media played in the record breaking results. So don’t use social media to sell per-se.
REMBRANDT COMMUNICATIONS [Media] Does the Media Know About You?
| THURSDAY, JUNE 16, 2016
Public relations can help you boost sales and create a positive reputation When you have a big event, new product or service or news to share, does the media know about it? The post Does the Media Know About You? What about your online reputation? Could it use some help?
YOUNGUPSTARTS [Media] 11 Industries That Benefit Most From Social Media
| TUESDAY, MARCH 27, 2012
More and more businesses these days are catching on to the fact that social media is kind of a big deal. Customers expect to be able to connect with brands they care about, and those who do this well can enjoy the benefits of what social media can do. According to CBS News , 45% of retailers are active on social media. Retail.
FRESH INC.: THE STAFF BLOG [Media] 12 Essential Tips To Get Social Media Traction
| THURSDAY, JUNE 27, 2013
Whether your company sells cookies, widgets, or consulting sessions, social media can be a force--and it''s not as hard as you think. I am still amazed at the number of companies that use social media badly (or ignore it altogether). This stark reality makes it more important that you embrace social media--now.
- [Media] Social Media, CrossFit Style
If you cross CrossFit online, the company''s social media squad will come after you--hard. The voice on the other end of the line was from CrossFit’s media offices. the company behind the push-it-to-the-limit fitness program, has a social media strategy as intense and as brutal as its workouts. Probably sooner.
- [Media] Social Media Marketing Tools For Local Business Owners
Are you short on time but wish to regularly feed content to your social media marketing channels? Do you often find yourself carrying out cumbersome social media marketing tasks for your business? Nowadays, it is essential to integrate social media into your marketing mix. How to use social media automation tools. How T
FRESH INC.: THE STAFF BLOG [Media] How to Get More Social Media Followers
| WEDNESDAY, DECEMBER 19, 2012
Likeable Media founder Dave Kerpen says one group of people is more important--and more readily accessible--than any other
DUCT TAPE MARKETING [Media] 7 Steps For An Effective Social Media Marketing Plan
| FRIDAY, JANUARY 15, 2016
7 Steps For An Effective Social Media Marketing Plan written by Guest Post read more at Duct Tape Marketing. With 2016 under way, one thing is clear: social media is now a vital marketing channel for businesses of all sizes. As a social media marketer, this makes me very excited. Step 3: Create A Social Media Mission Statement.
YFS MAGAZINE [Media] 5 Brilliant PR Tips To Get Quality Media Coverage
| MONDAY, JUNE 15, 2015
Grow Marketing & Sales marketing media pitch PR public relationsRather than wishing you had a larger marketing budget, use these five tips to generate press exposure.
- [Media] 5 Ways Companies in Regulated Industries Can Use Social Media
If you think you can''t use social media for marketing, think again. For those who work in regulated industries like financial, legal, insurance, or health, it can feel like an impossible task to craft a plan to use social media. However, the opportunities for companies in these sectors to use social media marketing are vast.
FRESH INC.: THE STAFF BLOG [Media] Guy Kawasaki: 10 Tips for a Huge Social Media Following
| TUESDAY, NOVEMBER 5, 2013
The best time to start promoting your product on social media? Author Guy Kawasaki breaks down how to succeed on social media. Never trust a social media expert who has fewer followers than you!" In a highly useful slide, Kawasaki defined the core value of 5 social media services: Facebook = People. Yesterday. Cheat!
FRESH INC.: THE STAFF BLOG [Media] How One Tiny Business is Dominating Social Media
| WEDNESDAY, APRIL 16, 2014
Retailer The Brooklyn Circus has an award-winning social media strategy, despite having only two people dedicated to it. Last week a group of media moguls, business leaders and entertainment stars named the best and the brightest on social media at the Shorty Awards in New York City. We are operating a brand.
DUCT TAPE MARKETING [Media] Using Visual Media to Boost Your Marketing
| THURSDAY, JANUARY 23, 2014
Using Visual Media to Boost Your Marketing written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing It is guest post day here at Duct Tape Marketing and today’s guest is Clayton Wood – Enjoy! Visual media is emerging as a very important and powerful tool in online marketing. Conclusion.
VC CAFE [Media] Media, Education and Context in 2020
| THURSDAY, NOVEMBER 28, 2013
While it doesn’t seem that far away, I took the liberty of virtually ‘closing my eyes’ to imagine how Media, Context and Education would change in 6 years time. ” Media in 2020. I was asked to contribute to a crowdsourced book about the future, looking to predict the world in 2020. In the words of Theodore Hook.
FRESH INC.: THE STAFF BLOG [Media] Social Media Is Making You Stupid
| THURSDAY, FEBRUARY 20, 2014
Social media, we all know, can make you unproductive. So says recent research. Are you buying it? If you''re indiscreet or offensive, it can complicate your relationships. But can it also make you downright dumb? That’s what a new study published in the Journal of the Royal Society Interface suggests. Nope, they were just stealing.
FRESH INC.: THE STAFF BLOG [Media] 8 Powerful Social Media Marketing Tools for Savvy Businesses
| THURSDAY, JANUARY 2, 2014
New social media tools seem to pop up every day. With a seemingly endless list of social media tools out there today, you might need help sorting out the best from the rest. Buffer: Social media publishing plus powerful analytics. Those are eight of my favorite social media tools; what about yours Here are my picks: 1.
THE NEXT WEB [Media] How to integrate social media into unexpected parts of your business
| TUESDAY, OCTOBER 21, 2014
Entrepreneur Social for Business Social Media Analysis and Opinion Hootsuite How-To''s It’s hard to believe that Facebook is now more than a decade old. In a few short years, the platform evolved from a small network of Ivy League students to an identity management resource for people around the world. This story continues at The Next Web.
FRESH INC.: THE STAFF BLOG [Media] Beyoncé Shows How Social Media is Changing Marketing
| MONDAY, DECEMBER 16, 2013
Columbia, her record label, chose not to follow the typical industry playbook of slowly releasing singles from the album one-by-one, accompanied by a barrage of media interviews and TV appearances. ” After her announcement on the social media site, the 14-song album appeared for sale on iTunes, as did 17 different videos from it.
FRESH INC.: THE STAFF BLOG [Media] Taming the Social Media Monster: 6 Tips
| WEDNESDAY, OCTOBER 31, 2012
Social media has this in common with trick-or-treaters: Anyone could be on the other side of that door. Managing your social media can be like making the most of your Halloween haul as a kid. In our ever-connected world, social media is a full-on, constant coffee klatch. How can you use social media and not be spooked by it all?
- [Media] Easy Ways to Up Your Social Media Game
Sprout Social CEO Justyn Howard explains what it takes to truly engage customers--and build better relationships via social media. Most companies are using social media because they feel they should. That''s my opinion, anyway.) So how do you use social media to actually engage your customers--and build better customer relationships?
- [Media] 13 Social Media Rules to Live By
Unfortunately, some people still don''t know how to use social media in the workplace without landing in hot water. These rules are loosely adapted from IBM''s social networking policy--with an extra dollop of common sense. Social networks are now commonplace in sales , marketing, and general business communications. Like this post?
YFS MAGAZINE [Media] 5 Ways To Get More From Your Social Media?? Efforts
| TUESDAY, JANUARY 5, 2016
Do you ever feel like social media is just a complete time suck? Grow Marketing & Sales marketing social media social media marketingWasted effort.
FRESH INC.: THE STAFF BLOG [Media] 8 Simple Ways to Get Great Media Exposure
| WEDNESDAY, MAY 14, 2014
It''s time to sit back and watch it go CRAZY on social media. Content generally doesn''t get picked up by media or have the slightest chance of going viral on its own (well, not unless or you''re a dancing goalie--then you can sit back and watch the hits roll in). Here''s what to do next. Try them out! 1. Get to know these people.
- [Media] Why Real-Life Relationships are Key to Social Media Success
This might feel like contrary advice coming from someone who writes a lot about and participates often in social media, but it''s a natural sequence of events. Old-timers might even have had other people print out and respond to their emails at first, so the notion of participating in social media was beyond daunting. Not really.
FRESH INC.: THE STAFF BLOG [Media] If You're A Social Media Marketer, Please Don't Make This Mistake
| TUESDAY, MARCH 22, 2016
It's embarrassing how few people know how to use social media well
YOUNGUPSTARTS [Media] 4 Emerging Concepts & Trends In Social Media Marketing
| THURSDAY, SEPTEMBER 11, 2014
Of course, the wildly popular album would have been a hot product no matter how Beyoncé chose to promote it, but the story is yet another testament to the power of social media. Beyoncé saved her record company plenty of money in traditional promotions, which would have been all but useless since her target audience is on social media.
- [Media] Trial and Error for Business Social Media Will Fail
Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. The first thing that entrepreneurs need to realize is that the process and framework for making social media marketing work are different from traditional marketing, and trial and error certainly doesn’t work.
DUCT TAPE MARKETING [Media] Why Earned Media Is Essential to Marketing Success
| WEDNESDAY, FEBRUARY 19, 2014
Why Earned Media Is Essential to Marketing Success written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing Marketing podcast with Christina Daves. The term “earned media” is pretty fashionable these days. So, let’s further define what earned media is. Podcast Christina Daves Earned Media PR
THE NEXT WEB [Media] Your social media obsession won’t make an enduring mark on the world
| SUNDAY, OCTOBER 13, 2013
But here is irony: That 40,000 year old cave painting in Spain has survived and probably will survive for much longer than anything you write on Facebook, Twitter, and the majority of other social media sites. Entrepreneur Social Media Analysis and Opinion Claudio Gandelman is the CEO and founder of Teckler. The cycle of story telling.
YFS MAGAZINE [Media] ‘Get More Page Likes’ Is Not A Social Media Strategy
| SATURDAY, MAY 14, 2016
Ultimately, social media has great power if it’s used wisely and in parallel with everything else that your brand does. Grow Marketing & Sales marketing social media social media marketingSo, ask yourself today, "Are you doing it right?
FRESH INC.: THE STAFF BLOG [Media] Study: Social Media Just Doesn't Sell
| TUESDAY, OCTOBER 2, 2012
Are you spending too much time on making your brand look great on social media? A new study finds just 1% of sales come through social sites. Social is looking a little tarnished lately. And maybe that's as it should be according to a new study from Forrester. The answer was almost never social sites.
FRESH INC.: THE STAFF BLOG [Media] Social Media: Not the Productivity Killer You Thought?
| THURSDAY, APRIL 4, 2013
recent survey by the data analytics firm Evolv suggests that employees who use up to four social media networks are exceptionally productive--and they stay in their jobs longer, too. A recent study suggests your most connected employees may be the most tech savvy--and productive--in the office. Think again. percent lower average call time.
FRESH INC.: THE STAFF BLOG [Media] Secrets to a Perfectly Crafted Social Media Post
| FRIDAY, NOVEMBER 9, 2012
That means optimizing your social media strategy across different platforms. They provide a number of free content marketing resources here.) Of course the better you know your audience the better you can tailor your social media marketing strategy to meet their needs. What you say is important. But so is how and when you say it.
FRESH INC.: THE STAFF BLOG [Media] Your 4 Biggest Social Media Questions--Answered
| MONDAY, OCTOBER 14, 2013
5000 conference, business owners got a chance to ask a panel of experts anything they wanted to know about social media. Those words pretty much sum up everything you need to know about using social media well, "Twitter for Dummies" author Laura Fitton told the crowd at the Inc. My title, VP of social media shouldn''t exist.
FRESH INC.: THE STAFF BLOG [Media] 4 Marketing Tactics That Trump Social Media (Infographic)
| TUESDAY, FEBRUARY 18, 2014
Many entrepreneurs agree: reach for other proven tactics before touching social media. Business owners continue to affirm that word of mouth marketing is much more effective than social media , according to Bank of America''s Small Business Owner Report. The best way to get the word out about your small business? Apparently not very.
FRESH INC.: THE STAFF BLOG [Media] Be Honest: Do You Have Social Media Strategy?
| WEDNESDAY, APRIL 24, 2013
Nearly every business that hasn’t yet jumped aggressively into social media is looking to. Think about it: Do you know what social media success looks like? Companies that succeed in social media humanize their brands--they create a unique voice and personality. You wouldn''t start an ad campaign without a strategy.
YOUNGUPSTARTS [Media] Every Small Business And Entrepreneur Needs The Media
| TUESDAY, JANUARY 22, 2013
By Bruce Serbin, owner of Serbin Media, Inc. Some people like traditional advertising while others turn to Facebook and Twitter, attempting to reach their audience through social media campaigns. The benefits of being seen in the media are many: Credibility. There’s just no better form of credibility than being in the media. Whether
FRESH INC.: THE STAFF BLOG [Media] 5 Social Media Habits of Highly Annoying People
| MONDAY, FEBRUARY 17, 2014
Counterproductive social-media use is like pornography - it''s tough to detail, but you know it when you see it. Here are five social-media habits of some of the least successful people I''ve ever met. Here are five things we hope we never see if your social feeds. Facebook is now 10 years old. Wrong. Not so much. Great! Super!
DUCT TAPE MARKETING [Media] What Most Small Businesses Are Doing Wrong on Social Media (And 5 Tips For Success)
| MONDAY, JULY 2, 2012
Dave Kerpen is the CEO of Likeable , a social media agency that has worked with more than 200 leading brands, including Verizon and Neutrogena. He is author of The New York Times best seller Likeable Social Media. Social media is about engagement and having a conversation, not about self-promotion. Ask questions.
- [Media] Why Social Media Isn't the Problem. You Are
Flash-sale sites offer a broader business lesson in what a lot of negative feedback means on social media. recently came across this post about flash sale sites and their " social media problem." The article mentions the high level (44 percent) of negative sentiment on the flash sale social media footprint. Were some people mad?
VC CAFE [Media] Will Catch Media be the iTunes for the Android Phone?
| SUNDAY, FEBRUARY 21, 2010
Aardvark and reMail were the most recent buys and now, several sources report that theIsraeli start-up Catch Media may be next. Catch Media was founded in 2003 by two brothers, Yaacov and Boaz Ben-Yaacov. Catch Media is headquartered in LA and has its development center based in Jerusalem.
FRESH INC.: THE STAFF BLOG [Media] The 7 Biggest Social Media Disasters of 2015
| THURSDAY, DECEMBER 17, 2015
A strong social media presence is vital for any brand. To maintain it, you'll need to avoid these kinds of cringeworthy mistakes
DUCT TAPE MARKETING [Media] Be Everywhere: Connecting Social Media to the Real World
| FRIDAY, NOVEMBER 14, 2014
Be Everywhere: Connecting Social Media to the Real World written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. Social media is a powerful set of tools for marketers to connect with prospects and clients, but social media has its limitations. Go beyond social media.
DUCT TAPE MARKETING [Media] Where Does Social Media Fit into the Customer Journey?
| MONDAY, MARCH 30, 2015
Where Does Social Media Fit into the Customer Journey? Businesses know that they must have a presence on social media, but they don’t know how to use it. The wonderful thing about social media is that there are multiple platforms and countless ways to use them. Often, social media channels will show up high on any local search.
- [Media] 4 Simple Steps That Can Help You Improve Your Social Media Game
Follow this strategy to improve your social media skills today
FRESH INC.: THE STAFF BLOG [Media] The 3 Biggest Social-Media Trends of 2014
| TUESDAY, FEBRUARY 4, 2014
The Super Bowl was an early peak on the calendar for social-media marketing. It is that social media is now embedded in our everyday lives--and it doesn''t seem to be going away anytime soon. For a while, there were predictions that social media was just a passing fad, but now it is clear that''s not the case.
CROWDSPRING BLOG [Media] Thoughts and Prayers: Social Media, Tragedy, and the Brand
| FRIDAY, JULY 8, 2016
This relentless news churn has made things difficult for businesses operating in a digital world, particularly on social media. The social media guru had his tweets scheduled ahead of time, which didn’t sit well with a rattled Twitter populous. I distinctly remember the day my mother stopped watching the news. Landmines abound.
FRESH INC.: THE STAFF BLOG [Media] The Biggest Mistake You're Making in Social Media
| TUESDAY, MARCH 11, 2014
Want to succeed in social media marketing? recent report, called the " State of Social Media Marketing ," compiled by social-analytics company socialbakers , released loads of data about the social strategies of brands across 80 countries and 20 industries. Odds are good you''re missing your best opportunity to drive revenue.
FRESH INC.: THE STAFF BLOG [Media] Social Media Marketing: 5 Tips To Get It Right In 2016
| THURSDAY, DECEMBER 24, 2015
If you want to make more of a social media impact, and connect with more people in the coming year, employ these strategies
FRESH INC.: THE STAFF BLOG [Media] 6 Things the Most Influential People on Social Media Do
| WEDNESDAY, APRIL 16, 2014
How do you earn respect, stand out, and get noticed in noisy social-media circles? Influencers are among the most magical, powerful creatures in social media. It might be through social-media activity and sentiment tracking. Take a cue from the Web''s biggest influencers. Outside of having a large following, how do they do it?
CROWDSPRING BLOG [Media] Small Businesses Spending More And More On Social Media
| TUESDAY, JANUARY 10, 2012
According to a newly released study from Borrell Associates, small businesses are spending more of their budgets on social media. In fact, small and medium size businesses expect to spend nearly as much on social media as they do on search engine marketing (see table below). 10 Small Business Social Media Marketing Tips, (Part 2 of 2).
FRESH INC.: THE STAFF BLOG [Media] 6 Tips For Using Social Media to Boost Sales
| WEDNESDAY, MARCH 5, 2014
At first glance the trendy phrase is intuitive--selling via social media channels. But while the definition might be straightforward, understanding how to effectively use social media to generate leads and make sales is a much more crafted, considered process. More of the sales process happens online versus in person than ever before.
YOUNGUPSTARTS [Media] [Infographic] Small Businesses More Comfortable With Social Media: Constant Contact
| TUESDAY, NOVEMBER 22, 2011
Constant Contact recently released data from its Fall 2011 Attitudes and Outlook Survey , and the biggest and most interesting finding was that small-to-medium businesses (SMBs) are more comfortable using social media marketing as opposed to six months ago. Facebook reigns supreme at 86-percent, and.
FRESH INC.: THE STAFF BLOG [Media] 14 Powerful Social-Media Sharing Strategies You Aren't Using
| TUESDAY, FEBRUARY 11, 2014
The following is a guest post from Courtney Seiter , a content crafter at Buffer , a tool that makes social-media sharing smarter and easier. You can read her posts on social media, productivity, and marketing on the Buffer blog.) Really, great social-media sharing is a skill. Easier said than done, though, right? to 4 p.m.)
FELD THOUGHTS [Media] Hidden Boulder Gem: The Media Archeology Lab
| FRIDAY, NOVEMBER 22, 2013
Several weeks ago the team at the Media Archeology Lab (MAL) celebrated their accomplishments to date by hosting an event – called a MALfunction – for the community. Give a financial gift via the Brad Feld and Amy Batchelor Fund for MAL (Media Archeaology Lab). 2. Being surrounded by these machines just makes me happy.
- [Media] Google Snaps Up Social Media Marketing Start-Up
Although Facebook is the reason it took off, social media marketing platform Wildfire has decided to join forces with Google. Wildfire claims to be the first social media marketing company to integrate its software directly with Facebook, Twitter, YouTube, and LinkedIn.
DUCT TAPE MARKETING [Media] 5 Social Media Lessons Gleaned from a New SMB Study
| THURSDAY, OCTOBER 18, 2012
There is no shortage of social media advice. This is why sound research is so important and why we teamed with Duct Tape Marketing to conduct a statistically valid social media survey of small- and medium-sized businesses (SMB). Social media users are almost spiritual about the ‘right’ way to approach social promotion.
FRESH INC.: THE STAFF BLOG [Media] How to Master the 4 Big Social- Media Platforms
| THURSDAY, OCTOBER 24, 2013
Social media is the same thing. Most people think of social media as distribution and use the same messaging on every platform. Think of how you act with your friends versus how you act with your clients. You behave differently based on your environment. That''s not fully exploiting the tools. Facebook It all starts with the image.
YOUNGUPSTARTS [Media] [Infographic] The Potential Of Social Media For B2B In 2014
| WEDNESDAY, APRIL 16, 2014
It’s often said that social media is much harder to crack for B2B businesses than it is for consumer-based ones. In many cases, it’s true – but increasingly social media platforms have become the choice for B2B marketers, and budgets have also correspondingly grown to take advantage of this space.
FRESH INC.: THE STAFF BLOG [Media] What Jimmy Fallon Can Teach You About Social Media
| WEDNESDAY, APRIL 24, 2013
Over the years, Fallon has grown a huge presence on social media. Here''s a few things you can learn about social media from Jimmy Fallon, even if, chances are, you''re not even half as funny: 1. Social media can''t make a bad comic funny--but it can make an incredible comic''s message spread way beyond it''s original audience.
SILICONHILLS [Media] People Pattern Digs Marketing Data Out of Social Media
| MONDAY, MARCH 9, 2015
By TIM GREEN Reporter with Silicon Hills News Twitter emerged with a splash at South by Southwest in 2007, unleashing an ever-growing barrage of tweets, posts, photos, and other social media interactions. People Pattern, an Austin startup, is fittingly staging its coming out party at this year’s SXSW. Austin People Pattern
- [Media] 4 Social Media Secrets From ‘The Hunger Games’
Here's what you can steal from the movie's savvy social media campaign. Fresh off the heels of one of the most successful viral video campaigns of the year, another savvy social media campaign this weekend is reaching a furious pitch. Curiously absent from the marketing push were the typical movie tie-ins through traditional media.
BRANDANEW [Media] September Roundup: Brandanew is 1, What’s Your Brand Story?
| WEDNESDAY, OCTOBER 7, 2015
Last year this day, October 7th, 2014, we registered the Brandanew domain name and got a placeholder and social media handles. Theme 1: How Is Digital Media Changing Consumers And Us? a) From September 27th-29th, 2015 I attended a digital media workshop. We have the power to use digital media to democratize the narrative.
FRESH INC.: THE STAFF BLOG [Media] 5 Biggest Ways Social Media Will Change in 2016
| FRIDAY, JANUARY 1, 2016
Here's how to stay one step ahead of the social curve
CROWDSPRING BLOG [Media] Twitter Link Roundup #246 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More
| FRIDAY, DECEMBER 5, 2014
We do like to talk about logo design , web design , startups, entrepreneurship, small business, leadership, social media, marketing, economics and other interesting stuff! Festive Tips for Holiday Social-Media Marketing – crowdspring.co/1v6Fr0z. hope you enjoy! 15aYQbM. How I Learned To Code On The Job | Fast Company – crowdspring.co/1zJjEjL.
CROWDSPRING BLOG [Media] Twitter Link Roundup #249 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More
| FRIDAY, DECEMBER 26, 2014
We do like to talk about logo design , web design , startups, entrepreneurship, small business, leadership, social media, marketing, economics and other interesting stuff! Free Must-Use Analytics Tools for Social-Media Marketers crowdspring.co/1HlvIL5. 10 Times Social Media Made the World Better in 2014 | TIME crowdspring.co/1Av1THu.
FRESH INC.: THE STAFF BLOG [Media] Selling on Social Media
| THURSDAY, OCTOBER 1, 2015
How to Capitalize on Word-of-Mouth Buzz via Contextual Commerce this Holiday Season
REMBRANDT COMMUNICATIONS [Media] Is Your Social Media One-Sided?
| SUNDAY, OCTOBER 16, 2011
But it may be time to take a closer look at your social media efforts. Reaching Goals SEO Social Media Strategy Copywriting facebook sales serch engine optimization Social Media TwitterYou post interesting tweets every day and add to your Facebook pages up to five times a day. Good for you!
FRESH INC.: THE STAFF BLOG [Media] Report: Online Media Trumps Offline Media for Consumers
| MONDAY, FEBRUARY 11, 2013
Consumers are getting the most out of their media consumption online, rather than offline, according to a new survey. A new survey by the Boston Consulting group found that the average U.S. consumer is getting more value out of online media than offline media. Offline, books generate the highest surplus.
FRESH INC.: THE STAFF BLOG [Media] The Best Social Media Content Discovery Tool Just Got Better
| FRIDAY, NOVEMBER 20, 2015
Are you ready for the DVR of Social Media Content
DUCT TAPE MARKETING [Media] 3 KPIs to Track For Your Social Media Success
| WEDNESDAY, NOVEMBER 18, 2015
3 KPIs to Track For Your Social Media Success written by Guest Post read more at Duct Tape Marketing. If you’re in business and you’re not harnessing the power of social media you need to jump on that bandwagon now. If you are using social media marketing as a channel to grow your business, awesome! But where do you start?
THE NEXT WEB [Media] Giant Media founder: How I turned $7,000 into $8 million in three years
| THURSDAY, OCTOBER 4, 2012
You see, Segura is the founder of a Los Angeles-based company called Giant Media, and TNW sat down with him to get his thoughts on his entrepreneurial experience. Giant Media is a video platform that distributes long-form content for brands. Well this is what went through David Segura’s mind three years ago.
FRESH INC.: THE STAFF BLOG [Media] Social Media: What Makes Customers Go From "Liking" to Buying
| MONDAY, SEPTEMBER 23, 2013
A new study sheds some light on consumers'' purchasing behavior on social media. And 43 percent of social media users have purchased a product after sharing or favoriting it on Facebook, Pinterest or Twitter. Spend time nurturing relationships on social media by offering your fans what they want, when they want it. So my advice?
FRESH INC.: THE STAFF BLOG [Media] 8 Social Media Numbers that Will Rock Your Business
| TUESDAY, OCTOBER 23, 2012
” Take a look at these eight numbers, which are symptomatic of the impact that social media--facebook in particular--are already having on your world: 3 billion The number of searches on Google every single day. Facebook, Twitter and their spawn are about to change how the world does business. Don't believe it? Well, more than good.