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- [Media] Does Your Company Need Social Media?
A lot of CEOs tell me their B2B companies just don't need social media. When I ask them about using social media to build their businesses, I first get a wave of laughter–and then a variety of telling responses: “It’s a waste of time and money for B2B; it’s a consumer thing.” ” Hype or Truth?
FRESH INC.: THE STAFF BLOG [Media] 2013 Trend: Social Media Takes Over
| MONDAY, DECEMBER 24, 2012
Remember everything you've learned about the power of Facebook, Twitter, and other social-media sites to promote your business? Facebook just hit 1 billion users. Brace yourself for the backlash. This article is part of Inc.'s s special report on How (and Where) to Make Money in 2013 (and Beyond).
DUCT TAPE MARKETING [Media] Using Media Relations to Boost Your Business
| THURSDAY, DECEMBER 12, 2013
Using Media Relations to Boost Your Business written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing Thursday is guest post day here at Duct Tape Marketing and today’s guest is Maggie Patterson – Enjoy! Social media. That’s where media relations comes in. photo credit: stuartmiles.
YFS MAGAZINE [Media] 4 Secrets Of Super Successful Brands That Use Social Media
| WEDNESDAY, AUGUST 17, 2016
Grow Marketing & Sales marketing social media social media marketingWith more than 2 billion social network users, it’s obvious
that every business owner should consider how to make the best use of their social presence.
FRESH INC.: THE STAFF BLOG [Media] Report: Online Media Trumps Offline Media for Consumers
| MONDAY, FEBRUARY 11, 2013
Consumers are getting the most out of their media consumption online, rather than offline, according to a new survey. consumer is getting more value out of online media than offline media. And when consumers pick up that second device, the number of hours spent consuming online media jumps 50 percent.
- [Media] 7 Social Media Trends Marketers Can't Ignore
A social media maven explains what''s hot, and why your company can''t ignore any of it. When Shama Kabani Hyder published her book The Zen of Social Media Marketing in 2010, she got an email from a potential customer. "Is Social Literacy Is Required All of your employees need to be social media savvy, not just the social media team.
DUCT TAPE MARKETING [Media] Is Media Manipulation the New Media Relations
| WEDNESDAY, AUGUST 1, 2012
Join me for a Google+ Hangout live streaming to YouTube at 1:30pm ET today for: Media Manipulation – fact or fiction – a frank conversation with Ryan Holiday (@ryanholiday), author of Trust Me I’m Lying – Confessions of a Media Manipulator and Peter Shankman (@petershankman), VP, Small Business Evangelist at Vocus.
FRESH INC.: THE STAFF BLOG [Media] Don't Sabotage Your Social Media: 6 Sure Ways
| MONDAY, NOVEMBER 5, 2012
Here's a basic checklist to quickly make sure your social media tactics are on the right track. Get your branded social media account! Furthermore, don't just let your account default to an unmemorable, cumbersome URL--on any social media--if a "vanity URL" is possible instead. But that's not what social media is about.
- [Media] Live Video Dominates At The World's Biggest Social Media Conference
3000 people gathered at Social Media Marketing World 2016 in San Diego
FRESH INC.: THE STAFF BLOG [Media] 3 Smart Social Media Tips From BuzzFeed
| WEDNESDAY, FEBRUARY 24, 2016
According to the media company, your strategy should be simple, personal and consistent
THE NEXT WEB [Media] 10 surprising social media statistics that might make you rethink your social strategy
| TUESDAY, NOVEMBER 12, 2013
Social media is changing faster than ever, as if that wasn’t something everyone already knew! If you’re managing social media for your business , it might be useful to know about some of the most surprising social media statistics this year. Here are ten that might make you rethink the way you’re approaching social media.
- [Media] 3 Tips To Avoid Scheduled Social Media Disaster
You may think that programming all your social media messages for the weeks at a time is a good thing, but there are some serious mistakes to that strategy alone. Here are 3 tips to help you avoid scheduled social media disaster. Problem: You Look Fake. Everyone can sense a phony. Problem: You’re Out Of Touch. Blog & Grow
FELD THOUGHTS [Media] Is Astroturfing Coming To Social Media?
| TUESDAY, NOVEMBER 22, 2011
It’s when this becomes a social media strategy. Once someone builds this into a social media dashboard and automates the “identify-keyword, add, @reply-message” function, it’ll get yucky fast. I hate astroturfing. I think think it’s the lamest form of promotion and advocacy possible. Social Networking
CROWDSPRING BLOG [Media] Should You Give Up On Social Media Marketing?
| TUESDAY, JULY 23, 2013
The claim that social media will drive more customers to your business than search, email or other traditional and online marketing channels has once again been exposed as a myth. A recent study by Custora found that email marketing and search deliver more profitable customers than social media. Rebalance your social media activities.
BRANDANEW [Media] What Value Does Social Media Create For Your Brand?
| SATURDAY, JUNE 13, 2015
The perfect consumer experience and social media marketing is often an after thought. What value does social media create for your brand? Get your coffee mug (tea, if you wish) and let’s talk social media value today. Understanding: What Value Does Social Media Create For Your Brand? Engagement is a two way process.
FRESH INC.: THE STAFF BLOG [Media] Where CEOs Spend Their Time (& Money) on Social Media
| FRIDAY, NOVEMBER 2, 2012
A new survey shows that more small business owners are not only using social media but they are willing to pay for help. As a marketer turned technology CEO, I'm more convinced than ever before that small businesses need to leverage the power of social media to grow their business. But they need to do it in a smart, efficient way.
FRESH INC.: THE STAFF BLOG [Media] Social Media Marketing by the Numbers
| MONDAY, OCTOBER 31, 2011
Social media marketing is all the rage. Forget traditional PR in favor of a social media-savvy firm (or some creative college students) that can create an irreverent video hit that translates into sales. But does it really pay off? Here's a look at six strategies and how smart companies are using them. Want to go viral?
- [Media] Boulder is for Media
The Denver/Boulder market is actually a vibrant place for digital media companies. And it was clear from that gathering that there’s no lack of energy around digital media companies here in Colorado (both on the technology side as well as the publisher side). TechCrunch reported on the financing here.
YFS MAGAZINE [Media] 5 PR Mistakes To Avoid When Pitching Your Business To Media Outlets
| FRIDAY, SEPTEMBER 18, 2015
Grow Marketing & Sales marketing media outreach media pitch PR public relationsMaybe you’ve just started your business or you’re about to.
- [Media] Gen-Y Should Thank Gen-X For Social Media Today
entrepreneurs gen-y social media startups gen-x business boomers What happened to Generation X? They are generally defined as anyone born between 1965 and 1980, sandwiched between 80 million Baby Boomers and 78 million Gen-Y (Millennials). Gen-X is the group that will bridge the two larger generations of Boomers and Gen-Y. Flexible.
- [Media] 6 Social Media Hacks to Grow Your Blog
While social media has really only been on our collective horizon for a decade or so, it has nevertheless managed to radically altar how we relate to one another, how we get our news , and how we conduct our businesses. To the blogger who has been working on increasing her audience, social media is already a clear necessity. Be brief.
FRESH INC.: THE STAFF BLOG [Media] The Scary Truth About Your Social Media Strategy
| FRIDAY, OCTOBER 28, 2016
What zombies, babies and bacon can teach about about social media is scary effective
DUCT TAPE MARKETING [Media] Using Visual Media to Boost Your Marketing
| THURSDAY, JANUARY 23, 2014
Using Visual Media to Boost Your Marketing written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing It is guest post day here at Duct Tape Marketing and today’s guest is Clayton Wood – Enjoy! Visual media is emerging as a very important and powerful tool in online marketing. Conclusion.
- [Media] 5 Ways Companies in Regulated Industries Can Use Social Media
If you think you can''t use social media for marketing, think again. For those who work in regulated industries like financial, legal, insurance, or health, it can feel like an impossible task to craft a plan to use social media. However, the opportunities for companies in these sectors to use social media marketing are vast.
YFS MAGAZINE [Media] How To Generate B2B Sales Leads Using Social Media
| THURSDAY, SEPTEMBER 24, 2015
The use of social media continues to rise, not just for business to consumer marketers, but also for business to business (B2B) marketers looking to generate sales leads. Grow Marketing & Sales content marketing lead generation marketing sales social media social media marketing
FRESH INC.: THE STAFF BLOG [Media] Study: Social Media Just Doesn't Sell
| TUESDAY, OCTOBER 2, 2012
Are you spending too much time on making your brand look great on social media? A new study finds just 1% of sales come through social sites. Social is looking a little tarnished lately. And maybe that's as it should be according to a new study from Forrester. The answer was almost never social sites.
- [Media] Easy Ways to Up Your Social Media Game
Sprout Social CEO Justyn Howard explains what it takes to truly engage customers--and build better relationships via social media. Most companies are using social media because they feel they should. So how do you use social media to actually engage your customers--and build better customer relationships? Go figure.) Exactly.
FRESH INC.: THE STAFF BLOG [Media] How One Tiny Business is Dominating Social Media
| WEDNESDAY, APRIL 16, 2014
Retailer The Brooklyn Circus has an award-winning social media strategy, despite having only two people dedicated to it. Last week a group of media moguls, business leaders and entertainment stars named the best and the brightest on social media at the Shorty Awards in New York City. BKc uses individual platforms differently. "Of
YOUNGUPSTARTS [Media] [Infographic] Small Businesses More Comfortable With Social Media: Constant Contact
| TUESDAY, NOVEMBER 22, 2011
Constant Contact recently released data from its Fall 2011 Attitudes and Outlook Survey , and the biggest and most interesting finding was that small-to-medium businesses (SMBs) are more comfortable using social media marketing as opposed to six months ago. Facebook reigns supreme at 86-percent, and.
FRESH INC.: THE STAFF BLOG [Media] 12 Essential Tips To Get Social Media Traction
| THURSDAY, JUNE 27, 2013
Whether your company sells cookies, widgets, or consulting sessions, social media can be a force--and it''s not as hard as you think. I am still amazed at the number of companies that use social media badly (or ignore it altogether). This stark reality makes it more important that you embrace social media--now.
DUCT TAPE MARKETING [Media] Why Earned Media Is Essential to Marketing Success
| WEDNESDAY, FEBRUARY 19, 2014
Why Earned Media Is Essential to Marketing Success written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing Marketing podcast with Christina Daves. The term “earned media” is pretty fashionable these days. So, let’s further define what earned media is. Podcast Christina Daves Earned Media PR
YOUNGUPSTARTS [Media] [Infographic] How Social Media Is Destroying Productivity
| TUESDAY, NOVEMBER 6, 2012
One of the biggest culprits is indulging in social media – whether is it checking your Facebook account, watching that frivolous YouTube video a friend (or worse, colleague) just sent over, the problem is not so much wasting time indulging, but it takes an average of 23 minutes for a worker to get back into their work rhythm after!
DUCT TAPE MARKETING [Media] Be Everywhere: Connecting Social Media to the Real World
| FRIDAY, NOVEMBER 14, 2014
Be Everywhere: Connecting Social Media to the Real World written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. Social media is a powerful set of tools for marketers to connect with prospects and clients, but social media has its limitations. Go beyond social media.
BRANDANEW [Media] 7 Types Of Photos Your Social Media Fans Will Engage With
| FRIDAY, OCTOBER 30, 2015
Having no engagement on posts is the social media equivalent of talking to yourself – it shouldn’t happen. Posting more photos your social media fans will engage with can help your brand. Use social media automation to save time and reach your audience. Photo posts account for 93% of the most engaging posts on Facebook. .
- [Media] Trial and Error for Business Social Media Will Fail
Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. The first thing that entrepreneurs need to realize is that the process and framework for making social media marketing work are different from traditional marketing, and trial and error certainly doesn’t work.
YFS MAGAZINE [Media] 7 Sure-Fire Tips To Promote Your Brand On Social Media ?
| TUESDAY, AUGUST 2, 2016
Grow Marketing & Sales content creation content marketing content strategy marketing social media social media marketingEven the best content will often go unread because it hasn’t been found.
FRESH INC.: THE STAFF BLOG [Media] Guy Kawasaki: 10 Tips for a Huge Social Media Following
| TUESDAY, NOVEMBER 5, 2013
The best time to start promoting your product on social media? Author Guy Kawasaki breaks down how to succeed on social media. Never trust a social media expert who has fewer followers than you!" In a highly useful slide, Kawasaki defined the core value of 5 social media services: Facebook = People. Yesterday. Cheat!
HOW TO CHANGE THE WORLD [Media] Free social-media webinar with Mari Smith and me
| TUESDAY, MARCH 20, 2012
Mari Smith and I are going to have a rocking time explaining the seven hottest social-media business trends in a FREE webinar. Sign up here: [link]. See you on March 28th
CROWDSPRING BLOG [Media] Social Media Revolution – Facts and Figures (Updated)
| WEDNESDAY, JUNE 29, 2011
A few years ago, Erik Qualman, the author of Socialnomics , produced a popular video highlighting the impressive facts and figures about the growing popularity of social media. Erik updated that video in 2010 and has just released a third update (below) which shows the impressive dominance of social media across the world.
FRESH INC.: THE STAFF BLOG [Media] Is Your Company's Social Media Expert Really an Expert? Here's How to Know
| THURSDAY, JUNE 23, 2016
You hired a social media expert for your business. But how do you know you hired the right one
YOUNGUPSTARTS [Media] [Infographic] The Potential Of Social Media For B2B In 2014
| WEDNESDAY, APRIL 16, 2014
It’s often said that social media is much harder to crack for B2B businesses than it is for consumer-based ones. In many cases, it’s true – but increasingly social media platforms have become the choice for B2B marketers, and budgets have also correspondingly grown to take advantage of this space.
FRESH INC.: THE STAFF BLOG [Media] 8 Powerful Social Media Marketing Tools for Savvy Businesses
| THURSDAY, JANUARY 2, 2014
New social media tools seem to pop up every day. With a seemingly endless list of social media tools out there today, you might need help sorting out the best from the rest. Buffer: Social media publishing plus powerful analytics. Those are eight of my favorite social media tools; what about yours Here are my picks: 1.
FRESH INC.: THE STAFF BLOG [Media] Taming the Social Media Monster: 6 Tips
| WEDNESDAY, OCTOBER 31, 2012
Social media has this in common with trick-or-treaters: Anyone could be on the other side of that door. Managing your social media can be like making the most of your Halloween haul as a kid. In our ever-connected world, social media is a full-on, constant coffee klatch. How can you use social media and not be spooked by it all?
- [Media] Google Snaps Up Social Media Marketing Start-Up
Although Facebook is the reason it took off, social media marketing platform Wildfire has decided to join forces with Google. Wildfire claims to be the first social media marketing company to integrate its software directly with Facebook, Twitter, YouTube, and LinkedIn.
- [Media] 4 Simple Steps That Can Help You Improve Your Social Media Game
Follow this strategy to improve your social media skills today
FRESH INC.: THE STAFF BLOG [Media] Cure for Social Media Overload
| MONDAY, FEBRUARY 13, 2012
Social media is a great way to promote your business but spending too much time connecting online can burn you out. Take "social media hangover" for example. When it was all over, I collapsed into a social media stupor. How do you manage your social media use for maximum benefit and minimum pain
- [Media] Why Real-Life Relationships are Key to Social Media Success
This might feel like contrary advice coming from someone who writes a lot about and participates often in social media, but it''s a natural sequence of events. Old-timers might even have had other people print out and respond to their emails at first, so the notion of participating in social media was beyond daunting. Not really.
- [Media] 13 Social Media Rules to Live By
Unfortunately, some people still don''t know how to use social media in the workplace without landing in hot water. These rules are loosely adapted from IBM''s social networking policy--with an extra dollop of common sense. Social networks are now commonplace in sales , marketing, and general business communications. we", "us", "our").
- [Media] 5 Important Aspects of Social Media for Businesses
No matter your personal feelings on social media, the fact is that you need an active social media presence for your business if you want it to succeed. It can be a complicated process to figure out what kind of social media platforms work best for your business. This means Facebook, Twitter, or possibly Google+.
CROWDSPRING BLOG [Media] Growing Your Small Business Using Social Media: The Facts
| WEDNESDAY, MAY 9, 2012
We’re previously written about ways that small businesses are using social media , how businesses can leverage social media to deliver customer service , and the innovative ways some businesses use social media. This data suggests that company-driven social media efforts can indeed drive purchasing decisions.
- [Media] How the Internet and Social Media Changed How Businesses Succeed
The emergence of the internet and social media has changed how companies do business forever. Social Media Marketing The advent of social media has also resulted in a significant shift especially in regards to marketing. The internet and social media’s effect on business has been very positive.
YFS MAGAZINE [Media] How To Attract Loyal Customers Through Social Media
| THURSDAY, MAY 12, 2016
It’s not enough to just have a social media account these days. Grow Marketing & Sales brand loyalty customer loyalty marketing social media social media marketingYou have to learn to leverage the platform and connect with your fans so that they become loyal customers.
FRESH INC.: THE STAFF BLOG [Media] Beyoncé Shows How Social Media is Changing Marketing
| MONDAY, DECEMBER 16, 2013
Columbia, her record label, chose not to follow the typical industry playbook of slowly releasing singles from the album one-by-one, accompanied by a barrage of media interviews and TV appearances. ” After her announcement on the social media site, the 14-song album appeared for sale on iTunes, as did 17 different videos from it.
DUCT TAPE MARKETING [Media] What Most Small Businesses Are Doing Wrong on Social Media (And 5 Tips For Success)
| MONDAY, JULY 2, 2012
Dave Kerpen is the CEO of Likeable , a social media agency that has worked with more than 200 leading brands, including Verizon and Neutrogena. He is author of The New York Times best seller Likeable Social Media. Social media is about engagement and having a conversation, not about self-promotion. Ask questions.
FRESH INC.: THE STAFF BLOG [Media] If You're A Social Media Marketer, Please Don't Make This Mistake
| TUESDAY, MARCH 22, 2016
It's embarrassing how few people know how to use social media well
FRESH INC.: THE STAFF BLOG [Media] Here's Everything That's Wrong With Social Media Marketing
| WEDNESDAY, FEBRUARY 22, 2017
Discover critical mistakes to avoid in your social media marketing strategy and what you can do about it
YFS MAGAZINE [Media] 10 Important Things To Remember About Social Media Marketing
| FRIDAY, AUGUST 5, 2016
Grow Marketing & Sales marketing online marketing social media social media marketingAt the very least, you can spread the word about your brand, which ultimately means reaching more people, and (when done right) can translate into sales.
THE NEXT WEB [Media] The 7 biggest counterintuitive social media mistakes you may be making
| SATURDAY, OCTOBER 5, 2013
When it comes to social media, though, I try hard to learn from mistakes since they’re all saved for me to reflect on. Plus, I research and write about social media enough to have access to stats that make it easier to pick up and rectify these kind of mistakes. Measurement overwhelm – Don’t measure every social media metric you can.
- [Media] Which Is Better: New Media Marketing Or Old School Internet Marketing?
world of blogging, podcasting and social media, versus traditional internet marketing formats. This is the part of the … Read the rest of this entry » Business Strategy Make Money Online adam short Conversion Blogging internet marketing new media marketing niche profit classroom pat flynn social media
DUCT TAPE MARKETING [Media] 5 Social Media Lessons Gleaned from a New SMB Study
| THURSDAY, OCTOBER 18, 2012
There is no shortage of social media advice. This is why sound research is so important and why we teamed with Duct Tape Marketing to conduct a statistically valid social media survey of small- and medium-sized businesses (SMB). Social media users are almost spiritual about the ‘right’ way to approach social promotion.
THE ENTREPRENEURIAL MIND [Media] The Wild West of Social Media Marketing
| THURSDAY, FEBRUARY 17, 2011
So what is the magic formula for effective marketing through social media? The truth is that marketing through social media is wide open at this time. The answer will shape which type of social media works best and how you need to shape your message. Quick reminders and "deals" work best with short blast media.
FRESH INC.: THE STAFF BLOG [Media] Social Media: Not the Productivity Killer You Thought?
| THURSDAY, APRIL 4, 2013
A recent survey by the data analytics firm Evolv suggests that employees who use up to four social media networks are exceptionally productive--and they stay in their jobs longer, too. A recent study suggests your most connected employees may be the most tech savvy--and productive--in the office. Think again. percent lower average call time.
YOUNGUPSTARTS [Media] 6 Keys To Selling On Social Media
| TUESDAY, DECEMBER 20, 2016
by Grant Leboff, author of “ Digital Selling: How to Use Social Media and the Web to Generate Leads and Sell More “ To make a sale, we go where our customers are. But in this radically transformed digital environment, reaching customers needs a totally new approach: they’re on social media now. That hasn’t changed.
FRESH INC.: THE STAFF BLOG [Media] How to Get More Social Media Followers
| WEDNESDAY, DECEMBER 19, 2012
Likeable Media founder Dave Kerpen says one group of people is more important--and more readily accessible--than any other
FRESH INC.: THE STAFF BLOG [Media] 8 Simple Ways to Get Great Media Exposure
| WEDNESDAY, MAY 14, 2014
It''s time to sit back and watch it go CRAZY on social media. Content generally doesn''t get picked up by media or have the slightest chance of going viral on its own (well, not unless or you''re a dancing goalie--then you can sit back and watch the hits roll in). Here''s what to do next. Try them out! Get to know these people.
FRESH INC.: THE STAFF BLOG [Media] Your 4 Biggest Social Media Questions--Answered
| MONDAY, OCTOBER 14, 2013
5000 conference, business owners got a chance to ask a panel of experts anything they wanted to know about social media. Those words pretty much sum up everything you need to know about using social media well, "Twitter for Dummies" author Laura Fitton told the crowd at the Inc. My title, VP of social media shouldn''t exist.
FRESH INC.: THE STAFF BLOG [Media] Be Honest: Do You Have Social Media Strategy?
| WEDNESDAY, APRIL 24, 2013
Nearly every business that hasn’t yet jumped aggressively into social media is looking to. Think about it: Do you know what social media success looks like? Companies that succeed in social media humanize their brands--they create a unique voice and personality. You wouldn''t start an ad campaign without a strategy.
FRESH INC.: THE STAFF BLOG [Media] Secrets to a Perfectly Crafted Social Media Post
| FRIDAY, NOVEMBER 9, 2012
That means optimizing your social media strategy across different platforms. Of course the better you know your audience the better you can tailor your social media marketing strategy to meet their needs. Conventional wisdom says social media posts (and blog posts and article titles) with numbers in them generate more clicks.
- [Media] Social Marketing: How to Promote your Blog on Social Media
You’re thinking about taking a more proactive approach towards your presence on social media, but you have no idea where to start. If you’re looking to market something, there’s literally no reason for you to not be using social media. Social Media is an incredibly powerful, very cost effective tool when used in the right way.
REMBRANDT COMMUNICATIONS [Media] Is Your Social Media One-Sided?
| SUNDAY, OCTOBER 16, 2011
But it may be time to take a closer look at your social media efforts. Reaching Goals SEO Social Media Strategy Copywriting facebook sales serch engine optimization Social Media TwitterYou post interesting tweets every day and add to your Facebook pages up to five times a day. Good for you!
FRESH INC.: THE STAFF BLOG [Media] Use Social Media to Connect Face to Face With Your Business Network to Drive Your Success
| MONDAY, FEBRUARY 6, 2017
Social media should be used to create conversations in the real world
REMBRANDT COMMUNICATIONS [Media] Is Your Social Media Working?
| WEDNESDAY, NOVEMBER 5, 2014
Are you just posting on social media because it’s there and you think you need to? The post Is Your Social Media Working? BtoB Content Strategy Business Content Marketing Content Strategy Copywriting Increase Sales Marketing Reaching Goals Sales SEO Copywriting Social Media Strategy Web Copywriting Writing Tips
FRESH INC.: THE STAFF BLOG [Media] 5 Social Media Habits of Highly Annoying People
| MONDAY, FEBRUARY 17, 2014
Counterproductive social-media use is like pornography - it''s tough to detail, but you know it when you see it. Here are five social-media habits of some of the least successful people I''ve ever met. You Don''t Pay Attention I recently used social media look-back service Timehop to revisit my embarrassing tweets from five years ago.
FRESH INC.: THE STAFF BLOG [Media] Social Media Is Making You Stupid
| THURSDAY, FEBRUARY 20, 2014
Social media, we all know, can make you unproductive. So says recent research. Are you buying it? If you''re indiscreet or offensive, it can complicate your relationships. But can it also make you downright dumb? That’s what a new study published in the Journal of the Royal Society Interface suggests. Nope, they were just stealing.
- [Media] Become a Social Media Rock Star
At this conference, the senior vice president of global retail CRM and brand marketing of Sony Corporation of America, Susan Jurevics, drove home the point that in this digital and social media age, we are all now digital marketers. Check out Intel's very thorough and publicly accessible social media policy. like company?
- [Media] Why Social Media Isn't the Problem. You Are
Flash-sale sites offer a broader business lesson in what a lot of negative feedback means on social media. I recently came across this post about flash sale sites and their " social media problem." The article mentions the high level (44 percent) of negative sentiment on the flash sale social media footprint. I''d say that 99.9
FRESH INC.: THE STAFF BLOG [Media] 6 Things the Most Influential People on Social Media Do
| WEDNESDAY, APRIL 16, 2014
How do you earn respect, stand out, and get noticed in noisy social-media circles? Influencers are among the most magical, powerful creatures in social media. It might be through social-media activity and sentiment tracking. Take a cue from the Web''s biggest influencers. Outside of having a large following, how do they do it?
FRESH INC.: THE STAFF BLOG [Media] 4 Clever Ways Your Company Can Use Social Media to Boost SEO
| WEDNESDAY, JANUARY 4, 2017
A strong presence on social media has become a critical step for businesses to boost their SEO
- [Media] Social Media Marketing Tools For Local Business Owners
Are you short on time but wish to regularly feed content to your social media marketing channels? Do you often find yourself carrying out cumbersome social media marketing tasks for your business? Nowadays, it is essential to integrate social media into your marketing mix. How to use social media automation tools. How T
UP AND RUNNING [Media] 3 Worries on Social Media and Business …
| FRIDAY, NOVEMBER 12, 2010
I’ve known some and read about many businesses that do very well in online reputation and social media. And if you have no idea, I’d start by saying that the absolute minimum time budget for managing a small company’s social media face is half time. Don’t throw your reputation into dabbling in social media.
DUCT TAPE MARKETING [Media] How to Guarantee ROI With Social Media Participation
| MONDAY, JANUARY 21, 2013
Now that more and more organizations are investing time and money into social media participation, people are looking for ways to measure the return in terms of direct business rather than fans, friends and followers. But, this seems to be in direct opposition to the common advice offered about social media participation.
FRESH INC.: THE STAFF BLOG [Media] 14 Powerful Social-Media Sharing Strategies You Aren't Using
| TUESDAY, FEBRUARY 11, 2014
The following is a guest post from Courtney Seiter , a content crafter at Buffer , a tool that makes social-media sharing smarter and easier. You can read her posts on social media, productivity, and marketing on the Buffer blog.) Really, great social-media sharing is a skill. Easier said than done, though, right? to 4 p.m.)
DUCT TAPE MARKETING [Media] 7 Steps For An Effective Social Media Marketing Plan
| FRIDAY, JANUARY 15, 2016
7 Steps For An Effective Social Media Marketing Plan written by Guest Post read more at Duct Tape Marketing. With 2016 under way, one thing is clear: social media is now a vital marketing channel for businesses of all sizes. The common question a few years ago, “why should our business use social media?”, photo credit: pixabay.
BRANDANEW [Media] Social Trends Podcast: A Vision For A Business Operating System
| MONDAY, AUGUST 22, 2016
Now Meera incidentally, also wears another hat of being the social media guru at Zoho. But she wears several hats and in one avatar, she’s the social media guru at Zoho. Without further ado, today on our Podcast we have the senior marketing manager of Social media at zoho.com , Meera Sapra. Production : Brandanew.co Who knows?
FRESH INC.: THE STAFF BLOG [Media] How to Master the 4 Big Social- Media Platforms
| THURSDAY, OCTOBER 24, 2013
Social media is the same thing. Most people think of social media as distribution and use the same messaging on every platform. Think of how you act with your friends versus how you act with your clients. You behave differently based on your environment. That''s not fully exploiting the tools. Facebook It all starts with the image.
FRESH INC.: THE STAFF BLOG [Media] The 3 Biggest Social-Media Trends of 2014
| TUESDAY, FEBRUARY 4, 2014
The Super Bowl was an early peak on the calendar for social-media marketing. It is that social media is now embedded in our everyday lives--and it doesn''t seem to be going away anytime soon. For a while, there were predictions that social media was just a passing fad, but now it is clear that''s not the case.
JEFF HILIMIRE [Media] I enjoy social media, but Louis CK has a point…
| THURSDAY, MAY 23, 2013
Humor Social Marketing/Media
FRESH INC.: THE STAFF BLOG [Media] It's Official: Small Businesses Love LinkedIn (and Social Media)
| THURSDAY, APRIL 10, 2014
Fast-growing small businesses are embracing social media like never before, according to recent data--and LinkedIn still dominates as the platform of choice. The Center for Marketing Research at the University of Massachusetts Dartmouth released a new study that shows the big-picture trends in social media use among the Inc.
FRESH INC.: THE STAFF BLOG [Media] 4 Marketing Tactics That Trump Social Media (Infographic)
| TUESDAY, FEBRUARY 18, 2014
Many entrepreneurs agree: reach for other proven tactics before touching social media. Business owners continue to affirm that word of mouth marketing is much more effective than social media , according to Bank of America''s Small Business Owner Report. The best way to get the word out about your small business? Apparently not very.
FRESH INC.: THE STAFF BLOG [Media] 6 Tips For Using Social Media to Boost Sales
| WEDNESDAY, MARCH 5, 2014
At first glance the trendy phrase is intuitive--selling via social media channels. But while the definition might be straightforward, understanding how to effectively use social media to generate leads and make sales is a much more crafted, considered process. More of the sales process happens online versus in person than ever before.
FRESH INC.: THE STAFF BLOG [Media] The Biggest Mistake You're Making in Social Media
| TUESDAY, MARCH 11, 2014
Want to succeed in social media marketing? A recent report, called the " State of Social Media Marketing ," compiled by social-analytics company socialbakers , released loads of data about the social strategies of brands across 80 countries and 20 industries. Odds are good you''re missing your best opportunity to drive revenue.
FRESH INC.: THE STAFF BLOG [Media] 5 Apps to Manage Your Social Media on the Go
| FRIDAY, SEPTEMBER 27, 2013
Don''t let the fact that you''re never at your desk hurt your company''s social media management. Video Transcript 00:09 Dave Kerpen: The reality is that most entrepreneurs are way too busy to be sitting at their desk all day planning out their social media marketing. I get that, but you know what? There''s good news.
BRANDANEW [Media] 7 Insanely Easy Ways to Mess Up Your Social Media Efforts in 2017
| TUESDAY, DECEMBER 6, 2016
Your social media efforts in 2017 will define how your brand is perceived by new and existing customers. Social media has already become an integral part of the overall marketing strategy. Enjoy the fresh serving of bad social media advice and make sure you choose the right path in the social media jungle as the year turns!
DUCT TAPE MARKETING [Media] 7 Ways Brands Can Connect with Social Media Messaging
| THURSDAY, OCTOBER 13, 2016
7 Ways Brands Can Connect with Social Media Messaging written by Guest Post read more at Duct Tape Marketing. If you have limited your social media participation promotional content only, you are missing the point. It’s just that your biggest opportunities on social media channels isn’t promotion. photo credit Photopin.
DUCT TAPE MARKETING [Media] Customer Experiences Go Viral on Social Media Platforms
| THURSDAY, JUNE 27, 2013
The Power of Social Media. More specifically, most people will voice their pleasure or dissatisfaction on social media platforms such as Facebook or Twitter. When someone praises your company on a social media platform, it is important for you to respond to them and thank them for their feedback. link]. If You Liked This Post.
FRESH INC.: THE STAFF BLOG [Media] The 2 Most Common Social Media Mistakes Businesses Make
| TUESDAY, JANUARY 3, 2017
Ragy Thomas, founder of social media management company Sprinklr, says you need to develop a real strategy and spend money to implement it
FRESH INC.: THE STAFF BLOG [Media] What Jimmy Fallon Can Teach You About Social Media
| WEDNESDAY, APRIL 24, 2013
Over the years, Fallon has grown a huge presence on social media. Here''s a few things you can learn about social media from Jimmy Fallon, even if, chances are, you''re not even half as funny: 1. Social media can''t make a bad comic funny--but it can make an incredible comic''s message spread way beyond it''s original audience.
FRESH INC.: THE STAFF BLOG [Media] 5 Social Media Trends You Need to Know for 2017
| WEDNESDAY, JANUARY 4, 2017
Just when you thought you had social media all figured out
- [Media] 4 Social Media Secrets From ‘The Hunger Games’
Here's what you can steal from the movie's savvy social media campaign. Fresh off the heels of one of the most successful viral video campaigns of the year, another savvy social media campaign this weekend is reaching a furious pitch. Curiously absent from the marketing push were the typical movie tie-ins through traditional media.
YOUNGUPSTARTS [Media] [Infographic] Digital Media Influencers Under 30 Dominating The Digital World
| FRIDAY, JUNE 6, 2014
Even as the world jumps onto the plethora of social media platforms of the new digital era, there are some people who catch on far quicker onto these digital tools than others and building massive audiences for their content.