Brittleness comes from “One Thing”
A Smart Bear: Startups and Marketing for Geeks
NOVEMBER 7, 2017
They attacked that problem, and today (Nov 2017) they’re well on their way, as recognized by the media at large. . “One platform” is brittle, because if they forward-integrate (i.e. copy you) or just fail, that’s the end of the company.
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