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  • DUCT TAPE MARKETING  |  THURSDAY, MARCH 28, 2013
    [Media] Getting Better at Getting Email
    She was named Adweek Media’s “Publishing Executive of the Year” in 2009. Social Media Makes Email Even Stronger Revolutionary Email Based Reminder System 5 Ways To Make An Email Newsletter Your Best Sales Tool The Brand Personality Test 3 Simple Steps for “Makin’ It Rain” On Your Website. – Enjoy! The rest is just digital noise.
  • UP AND RUNNING  |  THURSDAY, SEPTEMBER 8, 2011
    [Media] 5 Things Zombies Have Taught Me About Business
    Cut back that spend you have for traditional advertising and reinvest it into a new social media strategy. Grrr Arrrgh. At first glance, zombies give the appearance of mindless, flesh-eating creatures from nightmares everywhere and well, they are. But what you might not have realized is what zombies can teach us about small business. Brains!
  • FRESH INC.: THE STAFF BLOG  |  THURSDAY, NOVEMBER 17, 2011
    [Media] Why You Should Fear SOPA
    If you just take one slice of this start-up community and think in terms of start-up media businesses, every single last one of them, they're all adopting some sort of social media strategy, essentially allowing users a lot of freedom to do what they want to do," he says. Entrepreneurs have a whole different bag of worries.
  • FRESH INC.: THE STAFF BLOG  |  FRIDAY, MARCH 28, 2014
    [Media] 9 Ways to Upgrade Your Company's Schwag
    Juha Liikala , Stripped Bare Media 2. 'Face it: No wants your lame keychain. Here''s where to find the promotional tchotchkes your customers won''t toss. Great businesses need trustworthy supply sources. But how do you make sure you''re getting the best deal on business paraphernalia or office supplies before pressing purchase?
  • FRESH INC.: THE STAFF BLOG  |  MONDAY, FEBRUARY 24, 2014
    [Media] Check Out Facebook's New NYC Office
    The downtown address places Facebook in the same building as several other companies at the intersection of media and technology, including AOL, TechCrunch, and Adweek. 'As the company moves its 300 New York employees to a hip downtown location, these behind-the-scenes photos show a remarkable office transformation.
  • GUST  |  WEDNESDAY, JANUARY 4, 2012
    [Media] Intellectual Property for Startups in the Real World
    The quicker the startup establishes a strong brand identity that “sells itself” through word-of-mouth and social media, earning goodwill in its name, the sooner it can effectively chase away knockoffs that try to use confusingly similar names , logos, or domain names.  What kind of advantage will this create vs. our competitors ?
  • FRESH INC.: THE STAFF BLOG  |  TUESDAY, MAY 14, 2013
    [Media] Crowdfunders Act Surprisingly Similar to VCs
    Endorsements were explicit hyperlinks or quotes from outside organizations or new media providing support or legitimacy to projects," Mollick writes. The typical crowdfunding-project backer is more sophisticated than you might think. The results were surprising--and encouraging for proponents of crowdfunding. Verdict: True. Verdict: True.
  • BOTH SIDES OF THE TABLE  |  SATURDAY, MAY 25, 2013
    [Media] As Populist as it May Feel, 98% of VCs Aren’t Dumb
    use social media. 'By now you will likely have read Andy Dunn’s scathing post about Venture Capitalists in which he decries the industry’s masses. read Andy’s post with a knowing smile on my face. But VC is like congress. It’s easy to hate it en masse yet many people love their local congressman. rest my case. Dying.
  • RECENT BUZZES - VC EXPERTS, INC.  |  TUESDAY, DECEMBER 7, 2010
    [Media] Venture Capital and Innovation at the Heart of European Growth
    The winning presenter, Appealing Media, is developing a mobile video advertising network, while close runner up, Vyycore, impressed the investors with its innovative approach to improving the efficiency of a phone battery and reducing its heat output. By SJ Berwin LLP. 03 December 2010. Introduction. Major initiatives include the ?1.5
  • ARCTICSTARTUP  |  THURSDAY, DECEMBER 19, 2013
    [Media] Finnish Publishing Platform Dimcos Leaps Abroad: Major Partnership with Latvian Book Giant
    The company provides new, as well as experienced, writers a place to publish and sell their productions in an interactive platform that supports social media visibility. What makes Dimcos appealing is its wide array of functionality for both readers and publishers coupled with social media recommendation options. Laiho adds.
  • ARCTICSTARTUP  |  TUESDAY, OCTOBER 4, 2011
    [Media] Is Facebook Advertising Getting Too Expensive For Startups?
    Sofanatics , the Finnish social sports media startup, has decided to quit advertising on Facebook for the time being, citing increased costs and lower conversion rates as the main factors behind the rather radical decision. For Sofanatics, the price of Facebook advertising has risen 50% during this year. Talk about honesty towards your users.
  • JUSTINMARES.COM  |  MONDAY, OCTOBER 8, 2012
    [Media] Thoughts on Paul Graham’s “Growth”
    For example, if you think PR could be a strong traction vertical for your mobile app, spend a week pitching media outlets and see what kind of user adoption/traffic come about as a result. You can figure out what you need to do, and safely ignore the latest social media marketing tactic you read. Justin Mares. Search. Main menu.
  • DSHEN  |  WEDNESDAY, FEBRUARY 16, 2011
    [Media] dshen.com | David Shen's Blogs | Apple Charging Subscription.
    betaworks - next generation media company. The Advanced Marketing & Media Group - helping marketers manage their data. Cucina Media - and its publishing platform, Public Square. Lotame - social media behavorial targeting. The Web and the World of Business. Observations on doing business in the world of Web 2.0. dshen.
  • IDDICTIVE.COM  |  TUESDAY, FEBRUARY 23, 2010
    [Media] Retropreneur: Should Anyone Start an Indie Record Store?
    to start building a community via social media. Pic: Flickr Creative Commons. “Independent record stores are like a casino where you put down your money and you always win. I’m convinced they will never lose their place – Long may they rule.&# K T Tunstall. Back in my university days I dabbled as a DJ. The US has around 700.
  • START UP BLOG  |  TUESDAY, NOVEMBER 22, 2011
    [Media] 10 ‘just because’ projects
    Socialize it on live digital media. I’ve been thinking about a few different projects I’d like to do. Which at this stage have no real revenue or business associated with them, other than I find them interesting. thought I’d list them here to see if anyone has similar crazy ‘just because’ projects. Film it.
  • THE EQUITY KICKER  |  MONDAY, MAY 20, 2013
    [Media] Will there be a wave of ‘maker-centric’ companies?
    'Venturebeat has an article up this morning titled Startups and big corporations embrace the maker movement which reports that the annual Maker Faire has this year introduced a ‘Startup Pavillion’ which it cites as evidence that the maker movement is moving beyond hobbies to being a ‘rich source of economic potential’. Venture Capital
  • AUSTIN STARTUP  |  TUESDAY, APRIL 26, 2011
    [Media] Super Bowls and Scenes
    And, in the spirit of collaboration, we hope that others will join to contribute the names of more companies, events, investors, media, associations, and key people to the maps over time, as they’ve done with the Austin mobile scene. mobileTech Tuesday by Steve Guengerich.
  • DUCT TAPE MARKETING  |  MONDAY, JULY 7, 2014
    [Media] Growth Hacking is Just Effective Marketing
    That stunts aimed at tricking members of the media or diverting traffic from someone else’s community are okay if done in the name of growth. 'Growth Hacking is Just Effective Marketing written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing. There are even several books dedicated to the topic ).
  • UP AND RUNNING  |  FRIDAY, MAY 16, 2014
    [Media] 6 Reasons Your Small Business Will Fail (And How to Avoid Them)
    Use social media, word of mouth, cold calling, direct mail, and other tried-and-true marketing techniques. 'According to Small Business Administration research , only half of new businesses survive for the first five years and only one-third of new businesses are able to survive for 10 years. Six Reasons Businesses Fail: . Leadership Failure.
  • AWEISSMAN.COM  |  SUNDAY, NOVEMBER 27, 2011
    [Media] The Golden Age of Internet Marketing?
    But that's also a laziness left over from traditional media channels and an evolution that is fast happening. skip to main | skip to sidebar. aweissman.com. Maximizing the serendipity around you. Nov 27, 2011. The Golden Age of Internet Marketing? Let the products sell themselves. f**k advertising, commercial psychology. at 11:39 AM.
  • READWRITE.COM  |  MONDAY, DECEMBER 3, 2012
    [Media] Let's All Shed Tears For The Crappy Startups That Can't Raise Any More Money
    © 2012 SAY Media, Inc. Sections. Social. Mobile. Enterprise. Cloud. Small Biz. About. Contact. Advertise. Privacy. Search. Follow us. Share. Share… on Facebook. on Twitter. on Google+. on Linked in. by Email. Social. Mobile. Enterprise. Cloud. Small Biz. Hot Topics. Microsoft. iPhone 5. Hurricane Sandy. Politics. YouTube. About.
  • SETH LEVINE'S VC ADVENTURE  |  MONDAY, SEPTEMBER 12, 2011
    [Media] Efficiency
    In this world of social media and always being connected, there’s somehow always the sense that you’re missing out on something. Like you, I’m a pretty busy guy. I’ve always been high energy and (I hope) high velocity. It’s tiring and doesn’t always leave time for the kind of balance I look for in my life.
  • LOS ANGELES STARTUP NEWS  |  TUESDAY, APRIL 26, 2011
    [Media] Interview with Paige Craig of BetterWorks | The Startup Cafe | Los.
    If you need celebrity involvement, writers, producers, or access to media & entertainment resources this city has it all. The Startup Cafe Get Covered! LA Jobs LA Events Academy The home for Los Angeles startups and entrepreneurs. In 1992, Paige was given early selection to the United States Military Academy at West Point. Enjoyed this?
  • OCCAM'S RAZOR  |  MONDAY, JULY 22, 2013
    [Media] See-Think-Do: A Content, Marketing, Measurement Business Framework
    Or perhaps you want to sign up for their blog, or follow them on social media or… any of a bunch of other things. Hmm … "We are not really sure what we are doing, maybe we should ask Jay the intern who's our Social Media Guru-in-Residence?" 'The world does not need a new business framework. promise. Ready?
  • PRACTICE TRUMPS THEORY  |  TUESDAY, MARCH 23, 2010
    [Media] Bootstrapping a Lean Startup
    Get active with social media in other ways. 'While not the same thing, Bootstrapping and Lean Startups are quite complementary. Both cover techniques for building low-burn startups by eliminating waste through the maximization of existing resources first before expending effort on the acquisition of new or external resources. Start a blog.
  • STARTUP MUSINGS  |  WEDNESDAY, DECEMBER 2, 2009
    [Media] Does a kick-ass product guarantee success?
    Category Cloud Customer research Engineering leadership mobile Product Development Product Management Small business Social media Software startup Top Posts Where should product management live in an organization? Startup Musings Life in the Boston high-tech startup landscape Blog About Elaine Chen « Minimum Viable (Hardware) Product?
  • ARCTICSTARTUP  |  WEDNESDAY, JUNE 1, 2011
    [Media] Gruvi Enters UK, Attracts Fans For 'Bad Teacher'.
    Their focus on film industry came as a result of Ben's observation that film marketing budgets began shifting heavily in the direction of social media. Gruvi's approach of guiding fans from content discovery to booking movie tickets within the most popular social media is ingeniusly simple. Their focus at the moment is film industry.
  • FRESH INC.: THE STAFF BLOG  |  TUESDAY, MARCH 18, 2014
    [Media] Coping with the Dark Side of Technology
    On March 31, we will choose five winners to receive a copy of Gary Vaynerchuk''s newest book about social-media strategy. 'Win a Copy of Jab Jab Jab Right Hook In the Comments section below, tell us about the biggest challenge your organization has faced in identifying and adopting new technologies. Contest details. ” 3. ” 4.
  • FRESH INC.: THE STAFF BLOG  |  THURSDAY, JANUARY 3, 2013
    [Media] Top 5 CEOs to Watch in 2013
    He co-founded a social media platform that has been used to literally change the world, overthrow governments, and transform how people communicate. Yes, it's about Zuckerberg. Add a sagging Internet behemoth and a chance to change the way we pay for things, and you've got a big year ahead. Some of them are already pretty famous. In her 30s.
  • ACTIVE GARAGE  |  MONDAY, JANUARY 31, 2011
    [Media] Pop-up retail, meet pop-up office
    Enter social media: Facebook page. Gap did it next to their flagship 5th Avenue location in New York. Method did it in San Francisco’s Union Square shopping district. Method, those funny teardrop-shaped bottles of good eco-friendly soaps and cleaners found at stores like Target and Whole Foods). VP of Merchandising. Success is exposure.”
  • MARKET BY NUMBERS  |  WEDNESDAY, NOVEMBER 18, 2009
    [Media] Entrepreneurs: Know Thy Marketing!
    Think about all the people telling you that you must use social media marketing.  Reply Bill Northlich says: November 20, 2009 at 7:01 pm We had a bad experience with “social media marketing&# recently, did we? Services Marketing Help Downloads Contact Log In Entrepreneurs: Know Thy Marketing! Please. Marketing Help Rule 1.
  • FRESH INC.: THE STAFF BLOG  |  MONDAY, DECEMBER 9, 2013
    [Media] How a Vintage Ad Inspired a Viral (Nova) Sensation
    Last week however, Atlantic Media''s The Wire , revealed that the man behind the skyrocketing website is Scott DeLong, a 31-year-old web developer based in Ohio. More than ever, businesses are involving customers in decision making by crowdsourcing, testing products in beta and spurring conversation through social media.
  • WATCHING WEBSITES  |  THURSDAY, NOVEMBER 26, 2009
    [Media] Google Analytics Alerts: the start of a complete view? | Watching.
    And this is targeted at a specific kind of site (media/community) whereas other businesses more focused on SaaS or e-commerce revenues probably want something that shows productivity or conversion rates. by: Alistair Croll - November 26th, 2009 View Comments Google Analytics recently added a new feature, called Alerts. Blog of Jon [.]
  • FRESH INC.: THE STAFF BLOG  |  WEDNESDAY, NOVEMBER 13, 2013
    [Media] Belieb It: With Launch of Selfie-App, Justin Bieber Becomes Start-Up Investor
    Though the singer just lost his title to Katy Perry as the number one most followed person on Twitter, he still touts 46,949,599 followers (at time of reporting) so it will be interesting to see how Bieber''s social media influence lends itself to the app''s success 'The social network for selfies-only called Shots of Me launched yesterday.
  • ARCTICSTARTUP  |  THURSDAY, MARCH 13, 2014
    [Media] Helsinki-based Applifier acquired by Unity
    Applifier''s main product is Everyplay, a tool to allow players to record gameplay to share with friends on social media or Youtube. It was 6:00 AM in San Francisco, and the news just broke that his company, Applifier , had been acquired by Unity , the game engine. Laakkonen woke up about two minutes before we gave him a ring. says Laakkonen.
  • FRESH INC.: THE STAFF BLOG  |  FRIDAY, MAY 9, 2014
    [Media] 4 Reasons You Need to Use Native Advertising
    In that case, ask the top media properties in your region or industry to pitch your business ASAP. Native advertising is useful for companies on the rise who are doing everything right, and trying to reach a media-conscious target audience that wants to engage online. little over a week ago, I penned an Inc. readers. Here they are: 1.
  • FRESH INC.: THE STAFF BLOG  |  WEDNESDAY, MARCH 13, 2013
    [Media] What to Tell Customers When Selling Your Business
    Otherwise, key clients could learn about the transition from media outlets, competitors or other sources--and there's no guarantee that the information your clients receive from these sources will be accurate. Selling a business can be a complicated process. business sale is one of the most difficult transitions in the life of a company.
  • FRESH INC.: THE STAFF BLOG  |  TUESDAY, NOVEMBER 27, 2012
    [Media] Make Your Business Meaningful
    That works in a couple of ways: One: Because the human race descends from Africa, we focus on sharing courageous stories about our common homeland that are less frequently told in the media and may even be new information to many. Here's how. don't get many opportunities to relax and watch TV. What Good Do You Do?
  • FRESH INC.: THE STAFF BLOG  |  FRIDAY, MARCH 9, 2012
    [Media] Facebook Pages: Big Changes Coming Soon
    These restrictions–as well as more prominent and now publicly displayed data "Insights" –have caused some in the social media space to postulate that these changes will only help Facebook sell more ads to deliver those calls to action–or to drive traffic to particular custom tab within a Page. ” True enough.
  • FRESH INC.: THE STAFF BLOG  |  MONDAY, MAY 28, 2012
    [Media] Couchsurfing Dilemma: Going for Profit
    OutCast's execs put Fenton and Hoffer through an intensive media-training program, spending hours grilling Fenton and Hoffer about their competitors and whether or not they were sacrificing their ideals. He and Fenton worked around the clock responding to members and the media; Fenton says he received 1,500 emails. The IRS disagreed.
  • LIFE BEYOND CODE  |  MONDAY, JULY 15, 2013
    [Media] All You Have to Do is to be You…or Not
    Social media is filled with sayings that will talk about the need to be Yourself in the name of authenticity. 'It is true that not everyone is comfortable with being themselves. It is also true that there is no need to be guilty of just who you are. Some of these sayings are very cute too. One such saying from Oscar Wilde goes like this -.
  • LIFE BEYOND CODE  |  MONDAY, OCTOBER 25, 2010
    [Media] The Upside of the Downside
    Related Posts: When the going gets tough… Advice for Tough Times – From Tom Peters Times UK Ways to distinguish yourself – #122 Overestimate people with potential minus experience Lessons from creating a social media powered eBook The Case for Listening. Nothing happens in a straight line. Inspiration for the future.
  • BLOGTREPRENEUR | ENTREPRENEUR BLOG  |  SUNDAY, MAY 12, 2013
    [Media] 5 Solid Online Business Models You Can Embrace to Generate Income
    In mainstream media, it’s referred to as “native advertising” but the model is the same thing; build a massive audience for your blog and make money when they buy affiliate products you recommend. The Blog-based Affiliate Marketing Model. major blog that does this effectively is Pat Flynn’s Smart Passive Income blog.
  • WHITETAIL SOFTWARE  |  THURSDAY, JANUARY 31, 2013
    [Media] How I Doubled Organic Search Traffic in Two Weeks
    m not interested in a demand media business. You want more traffic. You want it to be organic. You want it to be targeted. And you want to use a strategy that will scale to bring you more. Me too. This post details my recent success at that exact goal. There were two key insights from that post that propelled me forward. More on this later.
  • CONSTANTLY LEARNING  |  MONDAY, OCTOBER 15, 2012
    [Media] A Blog is a Startup
    Building a blog following is even easier with social media. There are a lot of similarities between a successful blogger and a successful startup. With startups you build lots of products, test what gets adopted, build new features, test those features on your user base, and then measure how the features are utilized. Build a product.
  • FRESH INC.: THE STAFF BLOG  |  MONDAY, MAY 19, 2014
    [Media] 3 Reasons You Shouldn't Copy Apple's PR Strategy
    Yet many in the media declared at length that she was superb at her job--perhaps because she provided them with what they needed, perhaps for fear of being cut off a la Porsche. One of my biggest media successes in Silicon Valley has been a 26-year-old guy from Texas with big hairy arms and a gritty and loud voice. Be secretive.
  • FRESH INC.: THE STAFF BLOG  |  TUESDAY, JUNE 11, 2013
    [Media] 7 Ways to Motivate Without Money
    Social (and social media) recognition-- The Little Giraffe Foundation. 'It''s easy to increase someone''s paycheck. It''s not so easy to reward without money, but these groups have figured it out. Dear Evil HR Lady, We''re a small non-profit and we rely heavily on volunteers. Yes, their love of the cause is good, but it only goes so far.
  • FRESH INC.: THE STAFF BLOG  |  FRIDAY, MARCH 21, 2014
    [Media] 5 Ways to Make Customers Ambassadors Without a Referral Program
    recently talked to Clément Delangue from mention about easy ways startups can get media coverage. 'Why pay customers to talk about you when they will do it for free? Referral programs have their place, but most of the time your users don''t need any rewards to share content or talk about your company and products online. And why not?
  • AUSTIN STARTUP  |  TUESDAY, JUNE 15, 2010
    [Media] IBM Acquires Coremetrics
    From the press release: Today Coremetrics delivers web analytics capabilities to more than 2,100 global brands across a wide range of industries including retail, financial services, media and publishing, travel and hospitality and education.  Today it was announced that IBM is acquiring the company for an undisclosed sum. Coremetrics.
  • MARKETINGLAND.COM  |  MONDAY, OCTOBER 8, 2012
    [Media] 8 Ways We Deceive Ourselves With Metrics (And How To Avoid Them), Part I
    Social Media |. SMX Social Media Marketing - Dec. © 2012 Third Door Media, Inc. Home |. News |. Columns |. Search Marketing |. Display Advertising |. Mobile |. Analytics |. Email Marketing |. Affiliate Marketing. All E-Solutions Spotlights |. First Time Here? Wheres Sphinn? Column: Analytics & Marketing Column. Tweet.
  • GUST  |  FRIDAY, NOVEMBER 4, 2011
    [Media] Keep It Under Your Hat: Valuation Caps and the $650 Million Sale of MySpace for $125 Million
    Never missing an opportunity for a good war story, I’d like to revisit one high-profile transaction, the $650 million acquisition of MySpace by Fox Interactive Media in 2005, on which I spent many sleepless nights along with the rest of the deal team.  The cap is irrelevant if the next equity financing is at a valuation below the cap amount.) 
  • FRESH INC.: THE STAFF BLOG  |  FRIDAY, MARCH 28, 2014
    [Media] The Backward Silicon Valley Thinking You Need to Ignore
    The stories that the media often push are anomalies that don''t represent reality. 'If you pay attention to VCs, you''d think only the young build great companies and a crazy-viral app is the golden ticket. It''s time for a reality check. Sometimes it seems that almost any business based in San Francisco can get venture funding.
  • FRESH INC.: THE STAFF BLOG  |  WEDNESDAY, FEBRUARY 5, 2014
    [Media] What Your Brand Should Learn From the Pope
    And unlike many brands and executives who continue to shun social media as a passing fad, the Pope has embraced it as an effective way to communicate with and get his message out to the masses--not to mention to take the pulse of his customers. Sometimes the savviest business leaders aren''t in business at all.
  • ENTREPRENEURS-JOURNEY.COM BY YARO STARAK  |  TUESDAY, AUGUST 2, 2011
    [Media] 5 Money-Making Reasons To Get An E-Commerce Site
    Social media brings sales. Additionally, with the introduction of Google + , although it is not available for businesses profiles just yet, it will be a major player in the social media game, and businesses should realize that this is a huge opportunity for them to gain some market share. There was absolutely nothing useful there.
  • STEVE BLANK  |  MONDAY, APRIL 29, 2013
    [Media] Fly High
    The class consisted of basic networking and administration, network mapping, remote exploits, denial of service, web vulnerabilities, social engineering, password vulnerabilities, wireless network exploitation, persistence, digital media analysis, and cyber mission operations. He promised that one day he would fix that. Military Academies.
  • THE NEXT WEB  |  SUNDAY, SEPTEMBER 1, 2013
    [Media] What to write about on your startup’s blog
    Post to social media. 'Kostas Papageorgiou  is Paymill ’s resident blogger and a professional blogger and content creator who helps startups grow their online presence through content marketing. This post was originally published on Paymill’s blog. One way to market your startup on the cheap is through blogging. Find out who your audience is.
  • STARTUP PROFESSIONALS MUSINGS  |  THURSDAY, AUGUST 14, 2014
    [Media] Investor Secrets For Smart Competitive Positioning
    Successful entrepreneurs start early building their own brand through social media, industry forums, scheduled events, book publishing, and speaking engagements. This raises a big red flag with potential investors, who conclude that no competitors means no market, or you haven’t looked, and the new startup is likely not investable.
  • FRESH INC.: THE STAFF BLOG  |  THURSDAY, JUNE 6, 2013
    [Media] Peer-to-Peer Start-ups Joining Forces
    However, our request was apparently diverted to FitzGibbon Media, a Washington, D.C.-based 'What happens when your company''s business model doesn''t necessarily jive with local law? You go on the offensive. Companies in the "sharing economy" space are doing just that. source at ride-sharing start-up Lyft told Inc.
  • ADVENTURISTA  |  SUNDAY, OCTOBER 10, 2010
    [Media] eCommerce Rule #9: Identify your best customers, encourage customer loyalty, and motivate the evangelicals
    The rise of social-media services like Facebook and Twitter, and the explosion of niche blogs, means your customers now have very public microphones with which they can broadcast their feelings about you. But social media also means that your biggest fans (as discussed in Rule #2 and Rule #5) can be heard more, too.
  • EMEDIAVITALS.COM  |  MONDAY, JUNE 13, 2011
    [Media] Hiring web developers
    Trending iPad Smartphones Social Media SEO / SEM Paid Content Content Aggregation / Curation Hyperlocal Tags Advertising Audience Development Design Editorial Technology Products & Resources Publisher's Playbooks Industry events Site index. startupcto
  • FRESH INC.: THE STAFF BLOG  |  TUESDAY, AUGUST 28, 2012
    [Media] Why Being Positive Is Easier Said Than Done
    Because positive psychology research has "fine print" that rarely gets mentioned in the media, according to Sonja Lyubomirsky, a professor of psychology at the University of California, Riverside and author of The How of Happiness. Here's why. In one study , Lyubomirsky posted online two nearly identical requests for study participants.
  • FRESH INC.: THE STAFF BLOG  |  MONDAY, JULY 9, 2012
    [Media] Biggest Lie in Sales Today
    They've read an article, attended a speech, or seen media mentions and remembered our earlier discussions. Chances are, you've heard this one--many times. Don't want to hear it again? Try these tips. Of all the little white lies that sale prospects might tell you, "We'll keep you in mind" ranks among the most common and insidious.
  • FRESH INC.: THE STAFF BLOG  |  WEDNESDAY, MARCH 7, 2012
    [Media] Working With Your Spouse: 5 Rules
    You need to know this in advance, or you’ll never be able to take advantage of any media coverage. Going into business with your spouse isn't for the faint of heart. Here are five rules that will increase your chances of success. Business partners talk all the time about being “in the trenches” together. Right. Goals.
  • FRESH INC.: THE STAFF BLOG  |  WEDNESDAY, JANUARY 11, 2012
    [Media] Open a Hot Restaurant with $12,000
    It was really about building a brand via word of mouth and social media. We did zero pitching on any media we've received. In New York City? Really? Former advertising exec Nicole Ponseca explains how she opened Maharlika, and got great buzz and press from Day One. How did you go from ad exec to restaurant entrepreneur? What's next?
  • ARCTICSTARTUP  |  THURSDAY, FEBRUARY 23, 2012
    [Media] Connect Your Phone To TV Through Browser-Based Pult.io
    Pult has a team of five people with backgrounds in media and telecom, and had met by working together with someone from the team in previous projects. Co-founder Andrus Raudsalu was previously the CEO of Delfi-- a big internet media company in the Baltics. A new Estonian company that should be one to watch is Pult.io. Period.".
  • FRESH INC.: THE STAFF BLOG  |  MONDAY, NOVEMBER 18, 2013
    [Media] 7 Tips to Better Manage Your Email
    In fact email continues to be the primary and most effective form of communication in business despite the spam, texting and social media. 'Is your email running your life? Here are a few tips to help you take back control. Let''s face it. Email is never going away. Most smartphones help do this for you. There is no need to panic. Stay tuned."
  • WWW.FASTCOMPANY.COM  |  WEDNESDAY, AUGUST 29, 2012
    [Media] How Algorithms Rule The World
    The Rules of Social Media. Skip navigation. Fast Company. Subscribe. Newsletter. Search. Stumbleupon. linkedin. Google+. Co.DESIGN. Co.CREATE. Co.EXIST. Co.LEAD. TECHNOLOGY. MOST CREATIVE PEOPLE. MAGAZINE. Fast Talk. How Algorithms Rule The World. By Arnie Cooper | August 29, 2012. There was a lot to tell,” says Steiner. Christopher Steiner.
  • UC BERKELEY  |  SUNDAY, DECEMBER 9, 2012
    [Media] Avoid Trends & Groupthink
    Two major lessons that we’ve learned from our supposed geographical disadvantage are that trends are never as important as mainstream media makes them out to be, and, as such, startups should avoid the groupthink mentality. 'by Adii Pienaar , Founder of WooThemes. How many social, consumer-focused mobile apps do we seriously need?
  • FRESH INC.: THE STAFF BLOG  |  TUESDAY, APRIL 23, 2013
    [Media] Modcloth's Key Strategy: Be a Friend to Customers First
    And while this may get confusing at all-hands meetings--almost 70 percent of the company’s employees are female, after all--it perfectly illustrates ModCloth''s approach to engaging its "girl" on social media. 'The fashion retailer wants clients to think of it as a friend first and a business second. Don''t think in plural.
  • THE NEXT WEB  |  THURSDAY, JANUARY 30, 2014
    [Media] How and where to find a co-founder for your startup
    Social media channels can surprisingly lead you to potential partners as well. 'George Deeb  is the Managing Partner at Chicago-based  Red Rocket Ventures , a startup consulting and financial advisory firm based in Chicago. Often times, a startup entrepreneur has a good business idea, but doesn’t know how to build the product or service.
  • UP AND RUNNING  |  FRIDAY, MARCH 2, 2012
    [Media] Get in on the revolution in venture funding
    How social media networks can reduce financial needs for start-ups. The social web is drastically changing the way young companies get noticed, and getting noticed by the right person or network can mean investment, growth, and ultimately business success. But money doesn’t grow on trees. How mentors help bring products to market.
  • FRESH INC.: THE STAFF BLOG  |  TUESDAY, MAY 6, 2014
    [Media] 5 Things You Need to Know Today
    recent report shows that 52 percent of Americans plan to make a social media announcement when they quit their jobs.-- 'A roundup of the day''s news--curated by the Inc. editorial team--to help you and your business succeed. TechCrunch 2. Let that be a warning to you if you''re considering going the crowdfunding route.-- GeekWire 3. CNET 5.
  • FRESH INC.: THE STAFF BLOG  |  MONDAY, NOVEMBER 11, 2013
    [Media] Not Fooling Anyone: Employees' Strangest Sick Day Excuses
    This included looking at employees’ social media posts and even driving by their house. 'A survey from CareerBuilder produced a list of this year''s most outrageous reasons for calling in sick. “It is better to offer no excuse than a bad one," George Washington once said. Employee was quitting smoking and was grouchy.
  • FRESH INC.: THE STAFF BLOG  |  MONDAY, JULY 22, 2013
    [Media] This Week in Tech: Is an iPad Giant Coming?
    SanDisk announced this week its new Connect line, which includes a portable flash drive and a larger media drive. 'Fresh off the tech rumor mill: a much bigger iPad may be in the works, and other hot gadget news you should know. Each Monday, I''ll cover the tech trends, gadgets, business services, and apps of note. Las Vegas. iPad Giant?
  • FRESH INC.: THE STAFF BLOG  |  THURSDAY, OCTOBER 17, 2013
    [Media] How to Seamlessly Merge Teams in Different Locations
    Come Together We''ve got a bunch of folks who do social media and content marketing across our companies. They were all invited to Minnesota to the corporate headquarters for an annual social media summit. Here are some tips on how to navigate the first 90 days. So how to get people to start working together, leveraging and sharing?
  • FRESH INC.: THE STAFF BLOG  |  WEDNESDAY, MAY 1, 2013
    [Media] Why I Like the Sequester (Despite Flight Delays)
    Hearing the cries of the public and the media, it is taking action. 'Believe it or not, American politicians are starting to think like business people. And that''s a good thing. It''s 1893. In 1933, my grandfather, suffering from the Great Depression, destitute in New York, resorts to theft in order to feed his family. Poor me!
  • FRESH INC.: THE STAFF BLOG  |  WEDNESDAY, JANUARY 9, 2013
    [Media] Why Data Is the Oil of the Digital Age
    population would have willingly agreed to provide at least some of their personal data to the MAW—the omnipresent collision of media, advertising and work in our everyday lives. In the most competitive markets, the winners will be those with the most, and most accurate, data. Two years ago, I said that by 2020, 90% of the U.S.
  • UP AND RUNNING  |  MONDAY, MAY 12, 2014
    [Media] Why Introverts Make Great Entrepreneurs—Plus 5 Tips for the Entrepreneurial Introvert
    Or, you might put together a thoughtful social media campaign or series of blogs from the privacy of your own office. 'Photo: Getty Images. What do Warren Buffet, Bill Gates, and Mark Zuckerberg all have in common? In addition to being some of the most successful entrepreneurs in the world, all three are introverts. Photo: Kris Krüg.
  • VENTURE CYCLIST  |  SUNDAY, OCTOBER 30, 2011
    [Media] Venture Cyclist: Starting from a blank canvas
    Social Media. Venture Cyclist. Venture Capitalist and Cyclist, hence Venture Cyclist. Pages. Advice for Entrepreneurs. VC:VC. Starting from a blank canvas. have recently been reading the books and online literature about business models. Business model canvas, startup canvas, lean canvas, running lean? So which canvas is right for what?
  • DUCT TAPE MARKETING  |  MONDAY, JUNE 13, 2011
    [Media] How to Attract and Retain Customers :: Small Business Marketing.
    SIMPLE, EFFECTIVE AND AFFORDABLE SMALL BUSINESS MARKETING Home About Consulting Products Programs Workshops Blog Resources Contact Subscribe by RSS Subscribe to Duct Tape Marketing by Email Small Business Week 2011 Our winners! The Referral Engine – Teaching Your Business to Market Itself – by John Jantsch. Practical Tips for Gett.
  • TONY WRIGHT DOT COM  |  THURSDAY, MAY 27, 2010
    [Media] Guide to Evaluating Startup Ideas
    They are currently on the wrong side of a market shift away from physical media– can you imagine people renting DVDs in 10 years? A great developer I once worked with was kvetching at lunch one day. He’d wasted a year of his life and had a pile of stock options that weren’t very interesting. Twitter was very tractable.
  • READWRITESTART  |  WEDNESDAY, OCTOBER 6, 2010
    [Media] 5 Things Hollywood's Power Players Can Teach Entrepreneurs
    Social media extraordinaire and Hollywood favorite Ashton Kutcher, is now an angel investor. Jeff Skoll, number one at eBay, ventured into Hollywood to begin a noble production house, Participant Media, which has already garnered over a dozen Oscar nominations. Startups and Hollywood are more alike than we give credit. Sponsor.
  • ESCAPE FROM CUBICLE NATION  |  THURSDAY, SEPTEMBER 8, 2011
    [Media] Announcing … Fantastic Fall Line-up of Classes from Power Teaching students
    SocializeVid will walk you through how to fully integrate your video content into social media and give it a voice that will help gain quality clients. Susan Kuhn is offering “Authentic Social Media Marketing for Start-Ups.&# It’s easy to get overwhelmed by social media, not to mention by starting your business.
  • DUCT TAPE MARKETING  |  MONDAY, MARCH 12, 2012
    [Media] The Hierarchy of Getting The Important Stuff Done
    Related Posts: Effective Planning Is About What to Leave Out Social Media Hierarchy Revisted Make It Your Year of Getting More Done How To Stay Focused On What’s Important Successful Marketing Requires Behavior Change. The Hierarchy of Getting The Important Stuff Done This content from: Duct Tape Marketing.
  • FRESH INC.: THE STAFF BLOG  |  WEDNESDAY, DECEMBER 11, 2013
    [Media] Everything You Need to Know About the New Twitter Ads
    The Social Media Retargeting Opportunity Americans spend over three hours a day on social networking sites. There was a problem, though: people aren''t interested in buying products or services when they''re looking at pictures of cats on social media. Here''s how it works. Do Twitter Ads Work? Previously, they were pretty awful.
  • MIKE MICHALOWICZ  |  MONDAY, NOVEMBER 26, 2012
    [Media] How Entrepreneurs Should Dress
    Although you probably shouldn’t wear jeans to a law office meeting, you could likely get away with it at a media company , a recording studio, and maybe even a restaurant’s kitchen. Today’s social media sites are a window into people’s lives and their closets (pun intended). Clothes, Will Make Or Break The Man. Playing It Safe.
  • THE NEXT WEB  |  TUESDAY, MARCH 11, 2014
    [Media] Forget what you know: There’s no right way to start up
    Then Ben [one of the mobile engineers on the team] suggested a concept around sticking pieces of media to friends and people in the real world. 'Ryan Hoover  is the co-creator of  Product Hunt  and EIR at  Tradecraft. Visit his blog  to read more about startups and product design. Twitter is confusing. It wasn’t clear what [Twitter] was.
  • DUCT TAPE MARKETING  |  WEDNESDAY, FEBRUARY 6, 2013
    [Media] Will Facebook Remain Relevant?
    In Think Like Zuck: The Five Business Secrets of Facebook’s Improbably Brilliant CEO Mark Zuckerberg , social media innovator at Intel, Ekaterina Walter outlines how 19-year-old Mark Zuckerberg revolutionized the Internet and why he may continue to do so. Marketing podcast with Ekaterina Walter. So, is the future of Facebook a sure one?
  • FRESH INC.: THE STAFF BLOG  |  FRIDAY, FEBRUARY 21, 2014
    [Media] 3 Strategies to Win the War for Talent
    Sinclair notes that the emergence of entrepreneurship in mainstream media has had a significant impact on a founding team’s ability to hire good staff, even when money is limited. 'Big companies don''t have dibs on the best candidates. This was the late 1990s, and I was mentored to join a name-brand company. listened.
  • FRESH INC.: THE STAFF BLOG  |  FRIDAY, DECEMBER 6, 2013
    [Media] 5 Powerful New Ways to Make Video Attract Customers
    Many channels and creators were influencers on the web and social media before adopting YouTube, and even more that started on YouTube are quickly expanding their audiences everywhere--which means the potential opportunity for distribution of your videos is exponential. new tool and these 5 tips help others help you grab more views.
  • FRESH INC.: THE STAFF BLOG  |  MONDAY, NOVEMBER 25, 2013
    [Media] How A Dorm Room Side Project Became The Web's Hottest Operating System
    It’s a highly customizable content platform that can support thousands of development tools that enable users to create and manage a wide range of features, including content, social media, and e-commerce. 'Dries Buytaert thought maybe a dozen people would ever use his software. Buytaert graduated in 2007. million.)
  • FRESH INC.: THE STAFF BLOG  |  TUESDAY, JULY 9, 2013
    [Media] Viral Videos Suggest Golden Corral Serves Up 'Dumpster Food'
    Now the company is trying to deal with the fallout on social media and finding, as Amy''s Baking and Papa John''s Pizza recently have, that doing so is more difficult than companies often realize. Dealing with attacks and criticism on social media is becoming a common occurrence for restaurants. Here''s what went wrong.
  • FRESH INC.: THE STAFF BLOG  |  THURSDAY, OCTOBER 17, 2013
    [Media] Can You Predict Success on Kickstarter?
    three person research team from the university École Polytechnique Fédérale de Lausanne outlined their method of predicting the success of individual Kickstarter projects using a combination of data mining and analysis of social media and Kickstarter activity. The site also sees a fair amount of projects fail each year.
  • FRESH INC.: THE STAFF BLOG  |  TUESDAY, DECEMBER 17, 2013
    [Media] Most Talked About Inc. Stories of 2013
    s social media accounts. s social media accounts. 'The stories our readers clicked on the most on from Inc.''s Over the year, Inc. has covered a range of entrepreneurial topics and issues. But some stories ring truer than others. This article , written by Jessica Bruder, sheds light on the dark side of entrepreneurship. Great article.
  • LIFE BEYOND CODE  |  MONDAY, AUGUST 23, 2010
    [Media] The Power of Storytelling – Neal Baer of Law and Order SVU
    Nael talked about many things but the highlight of the talk was the power of storytelling ( especially on the mainstream media ). Kavitha and I had an opportunity to listen to Neal Baer ( Producer of Law & Order SVU ) at IDEO recently. The surveys were conducted before the show, 1 week after the show and 6 weeks after the show. Author.
  • ARCTICSTARTUP  |  WEDNESDAY, OCTOBER 16, 2013
    [Media] Kiosked Launched 'Branded Kiosks'
    The brand experience is consistent across all media and devices”. 'Kiosked tells us that they have released a new feature that was previously quietly used by Angry Birds and Nike: Branded Kiosks. Basically from now on, you can have your very own Kiosk, as shown in an image above. ?Sure,
  • FRESH INC.: THE STAFF BLOG  |  THURSDAY, FEBRUARY 9, 2012
    [Media] Which Numbers Matter Most?
    The re-launched Fab.com uses social media advertising and referrals. How can you tell if your e-commerce company is going to grow or fall flat on its face? These three measurements hold the key. How can you tell if your e-commerce company is growing? Traffic Not all traffic is created equal. Any old eyeballs will no longer do.
  • FRESH INC.: THE STAFF BLOG  |  THURSDAY, AUGUST 22, 2013
    [Media] Coding Isn't the Cure
    Posts like these have spawned a whole cottage industry of media bloggers whose sole job, it seems, is to react to the daily absurdities of the smug Silicon Valley founders. 'A New York entrepreneur sets out to teach a homeless man to code. good-faith gesture, or an act of entrepreneurial hubris? Is there justifiable poverty, then? digress.)
  • FRESH INC.: THE STAFF BLOG  |  FRIDAY, APRIL 20, 2012
    [Media] Just Because You Have a Recycling Program.
    And the media is catching on. Increasing productivity and efficiency can be far more effective in attracting shrewd consumers and improving your bottom line than flashy green media campaigns screaming for attention. doesn't mean you're a "green" company. Overnight, it was everywhere: every company was suddenly "green." Read on.
  • FRESH INC.: THE STAFF BLOG  |  WEDNESDAY, NOVEMBER 27, 2013
    [Media] The Future of Marketing: 4 Things You Need to Know
    Using social media, companies can enlist customers and prospects to help with everything from defining product requirements to designing advertising campaigns. 'Technology is utterly changing the way that companies spend money on marketing. Marketing will become more tactical. With the exception of direct marketing (catalogs, mailers, etc.),
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