| || |
FRESH INC.: THE STAFF BLOG [Media] The New Rules of Customer Engagement
| THURSDAY, APRIL 5, 2012
It is paying off: Companies that engage with their customers via social media have more loyal customers. Goodbye, customer touch-points. Hello, ongoing, meaningful contact that actually drives revenue. Here's what you need to know to be more engaging right now. How can your business see this sort of boost? It needs to be results-driven.
FRESH INC.: THE STAFF BLOG [Media] 10 Tips for Leadership, from One Millennial to Another
| WEDNESDAY, MAY 14, 2014
Use your outspokenness to get your team on board. -- Laura Roeder , LKR Social Media 7. Advice from the next generation of CEOs. Millennials have been subject to much criticism for their workplace skills--like generations before them--but many are already leading companies, or preparing to. That means not wearing a hoodie every day.
FRESH INC.: THE STAFF BLOG [Media] What You Can Learn from Michael Dell's Bad Press
| TUESDAY, NOVEMBER 19, 2013
One way Dell gauges the amplification of a story, rumor, or complaint is through a sophisticated social-media command center. hardware complaint will be answered over social media by a hardware engineer, for example. Here''s the game plan for its post-private-era communications strategy. What''s next for Dell''s marketing ?
- [Media] When Did Profit Become A Bad Word For Entrepreneurs?
With today’s rapid pace of change and information overload, word-of-mouth and social media alone is not a viable marketing plan. As a startup advisor and investor, I find that more and more entrepreneurs avoid using the term “profit” in pitching their new venture. Without profit there is no business.
START UP BLOG [Media] Words & money
| MONDAY, JANUARY 17, 2011
Mainstream media trained us to know the above statement is true, which is why large corporations are falling over themselves to embrace the new media tools the internet has provided. When money is behind words, their meaning changes. Even if the exact same words are used. They think they might be able to trick us. entrepreneurship
FRESH INC.: THE STAFF BLOG [Media] How to Get Everything Done. Really
| WEDNESDAY, APRIL 25, 2012
Microsoft Excel, social media. How can you get your employees whipped into a state of maximized productivity? Follow these 4 tips. In Start-up Land, the phrase, "it's not my job" is like a four-letter word. Inevitably in this fast-paced, succeed-or-bust environment, employers have no choice but to ask employees to do lots of different things.
SMALL BUSINESS FORCE [Media] To Build and Own Your Market, Become One with Your Customer!
| FRIDAY, MARCH 29, 2013
Whether that be through your website, a blog, a newsletter, various social media or all four, keep communications constant. A very Zen-like expression, don't you think? Zen emphasizes the attainment of enlightenment and wisdom gained through direct insight. Becoming one with your customer is the key to your current and future success.
SMALL BUSINESS FORCE [Media] "You Are What the Scoreboard Says You Are?" But You Can Change the Score!
| SATURDAY, OCTOBER 5, 2013
External � Market/Competitors Social media is the best scoreboard here. A great quote from a great NFL coach, Bill Parcells (who actually paraphrased it from an equally great coach, Vince Lombardi). And, a scoreboard isn't the least bit subjective. But the major difference is that a game has a finite end.A Externally � Customers, Suppliers.
YOUNGUPSTARTS [Media] Overcoming The Top 4 iBeacon Liabilities
| TUESDAY, JUNE 9, 2015
by Alex Romanov, CEO of iSIGN Media. Alex Romanov has been iSIGN Media ’s Chief Executive Officer since November 2007 and has successfully restructured the company, positioning it for rapid growth worldwide. . Influencing shoppers when they are close enough to respond is the key to any proximity marketing effort. Interference.
FRESH INC.: THE STAFF BLOG [Media] Shy? 3 Ways to Use It to Your Advantage
| MONDAY, FEBRUARY 6, 2012
From a Time cover story to a New York Times Sunday Review piece by Cain , the topic of how our society undervalues introverts and the needs of those with a quieter disposition has been making frequent appearances in the media lately. Introverts, due to of their reserved nature, step out of the shadows less often than the more outgoing.
DUCT TAPE MARKETING [Media] Reframe Your View of Marketing
| THURSDAY, OCTOBER 6, 2011
” See, if you hang around marketing folks very long you’ll hear all kinds of things about metrics, social media, engagement, conversion, branding and maybe even a little HTML5 for good measure. Reframe Your View of Marketing This content from: Duct Tape Marketing. doug the trail builder via Flickr. Marketing Strategy reframe
UP AND RUNNING [Media] Five Secrets to Rocking Your Niche
| TUESDAY, MARCH 27, 2012
My name is Natalie MacNeil, the newest guest blogger here at Bplans. I’m an Emmy Award-winning Media Producer and the author of “She Takes on the World: A Guide to Being Your Own Boss, Working Happy, and Living on Purpose” (read to the end for a special offer!). Hi there! That was the first business plan I ever wrote.
- [Media] 7 Reasons to Start a Blog Before Shipping a Product
Since a startup by definition is not a recognized brand, you are the brand, based on the social media culture of today. With the an estimated 150,000 new websites and 7.3 The biggest excuse most startup founders mention is too much to do building a product, mapping strategy, investors, etc. Find potential partners. Populate your team.
FRESH INC.: THE STAFF BLOG [Media] 9 Tips: Boost Your Business With Pinterest
| TUESDAY, DECEMBER 20, 2011
Through her social media efforts she saw a 75 percent increase in traffic, with Pinterest generating most of that. 3. It may not be as popular as Facebook or Twitter, but this virtual pinboard service is attracting plenty of eyeballs. Here's how to make it work for you. One social site has captured the attention of the masses recently.
FRESH INC.: THE STAFF BLOG [Media] 5 Tricks for Working With Millennials
| THURSDAY, APRIL 18, 2013
best practices for engaging in social media, alerting us to important, breaking trends in the blogosphere that might impact our client base or our firm, or simply showing us what’s new and hot.) I meet our Millennials half-way by participating in as many non-workplace events with them as possible. Here''s how to turn the mess around.
- [Media] How Will You Be Remembered?
And let''s talk about social media. love social media. You''ll be remembered for your behavior, not your credentials. So what impression are you making? On Sunday afternoon my family took a walk through a cemetery near where I live in Switzerland. It was a lovely day, and we all find cemeteries fascinating places. Fully nude.
ARCTICSTARTUP [Media] Foap Raises $1.5 Million With Traction in Branded Photo Missions
| WEDNESDAY, AUGUST 7, 2013
There, brands like MANGO, Puma, Lavazza, and Visit Sweden can promote a photo competition on their social media and through the Foap app to get users to take pictures of their products to be used in marketing material. Malmö-based Foap, an Instagram-meets-stockphoto concept , announces today they''ve picked up a cool $1.5 million (€1.13
ARCTICSTARTUP [Media] Developers Get On Survival Mode In The Wilderness Of Lapland
| MONDAY, JANUARY 18, 2016
You can follow the event on social media through using hashtag #FGJ16. Photo: Shutterstock. Seems like Finland is one of the hot spots globally for organizing crazy game jams – where creating a complete game during a weekend isn’t enough of a challenge. In Finnish Game Jam alone as many as 22 events are organized around the country.
- [Media] How to Make Your Facebook Page Work!
Using basic Social Media techniques, connecting with people - on Facebook as well as Twitter and anywhere else you can - will get people visiting your page. Getting visitors to your Facebook page isn’t that hard. Once they get there though, the trick is to get them to keep coming back. Facebook, like all social
YOUNGUPSTARTS [Media] 5 Companies That Could Become The Next Apple
| TUESDAY, DECEMBER 1, 2015
It aims to one day expand into a media company; this objective appears more probable as GoPro’s sales continue to increase at a steady rate. Lewis Robinson is a business consultant specializing in social media marketing, CRM, and sales. He’s begun multiple corporations and currently freelances as a writer and business consultant.
VERSION ONE VENTURES [Media] Introducing our latest investment: Dwellable, mobile-first vacation rentals
| TUESDAY, JUNE 10, 2014
He also co-founded Cubeduel, a site that lets you rank your co-workers and Strangeberry, a digital media startup that was acquired by TiVo in 2004. Sometimes, you need to wait a long time for the chance to invest in an outstanding founder. I met Adam Doppelt five years ago. Dwellable’s listing pages are cleanly laid out and intuitive.
YOUNGUPSTARTS [Media] Building A Women’s Business That Feeds Your Soul – Find Your Tribe
| MONDAY, MAY 9, 2016
Do online searches through the social media channels. Invite people on your email list, or in your address book, and be sure and post it on your favorite social media channels too. Build a community on social media. It’s better to pick one or two social media channels, and do a deeper dive with them.
HEARPRENEUR [Media] 15 Female Entrepreneurs Share What Changes They Would Most Like to See in Their Industry
| SATURDAY, JULY 30, 2016
Thanks to Selena Drake, Drake Books & Media. #2 – More Opportunities. With social media and modern-day technology, many talented designers find their collections replicated and reproduced by mass-market suppliers. Female entrepreneurs and business owners are no longer taken with a grain of salt. trillion in sales.
DUCT TAPE MARKETING [Media] 5 Easy Steps to Nailing a Sale
| MONDAY, OCTOBER 19, 2015
next easy step from there is turning to social media to learn a bit more about their experience and/or personal life. 5 Easy Steps to Nailing a Sale written by Guest Post read more at Duct Tape Marketing. Looking back, that thinking came from me not fully understanding what it takes to be in sales. Do the Research. Ask the right questions.
OCCAM'S RAZOR [Media] Rock Analytics More: Obsess About Goals And Goal Values!
| WEDNESDAY, FEBRUARY 10, 2016
Because you've created relevant goals, you would of course start that journey by looking at your Owned, Earned and Paid media all in one place. If you don't have goals, you are not doing digital analytics. You are doing i am wasting earth's precious oxygenalytics. Let's back up. Let me start with a story. Amazing, right?
- [Media] Purpose Will Save Your Business, Your Body & Your World
Article contributed by Nick Seneca Jankel , entrepreneur, speaker, author, founder of ethical innovation and leadership consultancy WECREATE Worldwide and Ripe & Ready , whose purpose is to create enlightening and empowering media content that ensures the digital generations, and our world, thrive. This is not about smarts. Switch on.
DUCT TAPE MARKETING [Media] Weekend Favs September Fourteen
| SATURDAY, SEPTEMBER 14, 2013
GetSignals – New social media monitoring tool from Hubspot – Chrome browser only. The photo in the post is a favorite for the week from Flickr or one that I took out there on the road. photo credit: Al_HikesAZ via photopin cc. Good stuff I found this week: Moasis – Location based flyer technology.
DUCT TAPE MARKETING [Media] Email Marketing Best Practices for Lead Generation
| THURSDAY, SEPTEMBER 17, 2015
Add social sharing buttons so people can share your email on their social media accounts. Email Marketing Best Practices for Lead Generation written by Guest Post read more at Duct Tape Marketing. Leads, leads, leads. Everybody wants them and once you have a few, you will want more. When you do get more, you will want better quality ones.
VENTURE CHRONICLES [Media] G+, Twitter and Tumblr are Biggest Losers
| THURSDAY, JULY 7, 2011
Like a lot of people I started to use my Tumblr blog to share links with short text snippets that provided context, and I enjoyed the photo and video sharing which embeds the media blob rather than link to it. What it does harken is a form of arms race between the two companies that is ultimately good for users. Lastly a word about Circles.
CHRISTINE.NET [Media] Christine: Top 10 Mobile Marketing Campaigns
| THURSDAY, NOVEMBER 30, 2006
Categories Art/Media Best Practices FRC Nonprofit Personal Technology Telephony/Wireless Venture Capital Women Archives March 2010 December 2009 November 2009 October 2009 August 2009 May 2009 April 2009 March 2009 February 2009 January 2009 More. David Clemons CEO / Founder Push Mobile Media - a new media company. Christine (.net)
FRESH INC.: THE STAFF BLOG [Media] Silicon Alley, Meet London's Tech City
| THURSDAY, AUGUST 29, 2013
They''ll be selecting a winner in each of five categories: hardware, education, lifestyle, finance and media. London calling. New York technology companies. Submissions for the GREAT Tech Awards are due September 6. Also, companies with a current UK presence are not eligible.
- [Media] Rethinking the Way You Plan Events, Weddings, Corporate Meetings, and Parties
Instead of browsing Social Media or staring off into space, use that time to learn a new skill or become more of an expert in your space. What is Greenvelope? Greenvelope.com is a Seattle based start-up rethinking event planning. It makes planning anything from a corporate event to a wedding simple and organized. wanted to start Greenvelope.
SILICONHILLS [Media] Facebook Partners with Mass Relevance to Share Data
| MONDAY, SEPTEMBER 9, 2013
Facebook today announced it has partnered with Mass Relevance and select media companies to allow them to integrate Facebook conversations into their coverage of real-time events. The partnership will allow Mass Relevance, an Austin-based startup, to access Facebook information to gauge the impact of an event, an article or a broadcast.
FRESH INC.: THE STAFF BLOG [Media] 7 Marketing Conferences That Will Help Grow Your Business This Year
| TUESDAY, FEBRUARY 4, 2014
The best internet marketing conferences are feeding this need for cohesion with multi-channel marketing training that spans content marketing, PPC, social media , SEO, and more. Held in Seattle mid-July, this event is three days of actionable advice and networking opportunities for marketers in search, social media, content, CRO, and more.
HOW TO CHANGE THE WORLD [Media] How to Prepare for the Next Wave of Entrepreneurship
| TUESDAY, APRIL 5, 2016
Finally, we worked with dozens of media and software companies. Steve Case is the co-founder of America Online, the company that democratized online access. Steve is currently the chairman of the Revolution investment firm and also the Case Foundation. President Obama named him Presidential Ambassador for Global Entrepreneurship.
DUCT TAPE MARKETING [Media] What If You Needed to Fire Yourself?
| MONDAY, OCTOBER 21, 2013
Social Media Training Course Beta Testers Needed This whole social media thing for small business can be. What If You Needed to Fire Yourself? written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing I had an interesting conversation with one of the most dynamic free agent entrepreneurs I know.
MOBILE.SMASHINGMAGAZINE.COM [Media] Preparing Websites For The Unexpected | Smashing Mobile
| WEDNESDAY, JANUARY 16, 2013
Rather, websites are collections of useful or informative media which may be sorted into different screens (or sections, or blocks, or views — time will tell which term becomes popular). In fact, the more digital media we consider, the more flexible websites become. AJAX-savvy media queries? Smashing Media. Books.
FRESH INC.: THE STAFF BLOG [Media] 8 Things You Need to Know Today
| TUESDAY, APRIL 22, 2014
est, there''s Brooklyn Brewery founder Steve Hindy; Tim O''Reilly, founder of O''Reilly Media takes the keyboard at 1 p.m., A roundup of the day''s news--curated by the Inc. editorial team--to help you and your business succeed. 1. Ask Them Anything Reddit''s popular AMA--Ask Me Anything--series is on a bit of an entrepreneurship kick today.
FRESH INC.: THE STAFF BLOG [Media] Dear Customers, Sandy Hit. Now What?
| WEDNESDAY, OCTOBER 31, 2012
These efforts are, of course, greatly amplified in the always-on era of social media. Perez, CEO of Highbrid Media, a minority marketing consultancy based in New York. It also encourages customers to keep track on the company blog, intelligently making use of social media for updates. Be careful. Stay safe.
YOUNGUPSTARTS [Media] [Event] Crowdsourcing Week Global 2014
| TUESDAY, DECEMBER 3, 2013
After a successful debut last year , Crowdsourcing Week will be returning for its second edition. Attendees will discover approaches and tools they need to transform their business through crowd interactions, the sharing economy and collaborative consumption. Early bird tickets will go on sale on December 12, 2013.
CROWDSPRING BLOG [Media] Small Business and Startups – 13 Great Reads From The Business Press
| SUNDAY, SEPTEMBER 23, 2012
American Public Media: Marketplace. American Public Media: Marketplace. One of my daily pleasures is to read the paper, the blogs, and the magazines. Lots of trends to spot, plenty of management lessons to be learned, good analysis of economic issues, and plenty of coverage on small business, startups, and technology. Forbes. Forbes.
- [Media] 6 Tips for Awesome Blog Headlines
Typically the purpose of a blog is a more casual forum to share information than a mainstream media outlet. So what’s in a name? In the case of blog headlines it’s everything. The headline of any blog is an important component and it is what will get your post read, or rather not read. Make it Pop. Use Keywords. Capitalization Consistency.
GUST [Media] Forget Presidential Politics: Here’s How We Create Jobs — And How You Can Help
| THURSDAY, NOVEMBER 8, 2012
As I write this, days after the 2012 presidential election, I’m probably not alone in feeling relieved that the political jeering and soapboxing that reached a feverish pitch during the seemingly endless campaign season has finally subsided. Yet amidst all the partisan cheerleading and name-calling, there has been some discussion of substance.
FRESH INC.: THE STAFF BLOG [Media] What's Flipboard? FaceTime? The Cloud?
| THURSDAY, APRIL 19, 2012
Digital natives, meanwhile, are not only wizards with gadgets, but they're fully engaged with social media. If you don't know the answers, read this article immediately. It's time to learn a new language. As we move deeper into the digital age, the divide between what you might call digital immigrants and digital natives grows sharper.
FRESH INC.: THE STAFF BLOG [Media] Case Study: Startup Lessons From a Dorm-Room Startup
| TUESDAY, FEBRUARY 25, 2014
Wallace’s NutraClick started in 2008 as digital marketing firm Hungry Fish Media and evolved into “a multi-million dollar supplement firm.” Wallace launched Hungry Fish Media from his Harvard dorm room to deliver online marketing campaigns that yielded “millions of unique visitors per month.” Be gritty.
THEBAREFOOTVC [Media] Smart Data, Diversity and our Decentralized Future
| TUESDAY, JANUARY 20, 2015
We’ve seen peer to peer networks connect people in lending, media and other industries, as well as the emergence of collaborative consumption and the sharing economy. As a keen traveler, observer of the world and a technophile, I’ve been struck by the parallels in the development of technology with the broader the evolution of humanity.
BRANDANEW [Media] Chaos Alert: A day in the Life of a Content Marketer
| FRIDAY, SEPTEMBER 25, 2015
You’re officially a part of the content marketing world – the one that will nudge (sometimes, push) you to write creative copies every day, create editorial calendars, manage social media platforms, look into the inbound/ outbound marketing campaigns, make sure everything is set for SEO.and well, you get the drift. . The writer mode.
- [Media] The 5 Most Common Brand Blunders
Great brands consistently execute across every point of contact--from advertising and social media to sales and customer service. Is your brand failing to live up to your expectations? An advertising expert shares some of the most common brand blunders and how to avoid them. Why does your brand exist? Who is its primary target audience?
CROWDSPRING BLOG [Media] How Businesses Can Brace Themselves for the Post-Brexit Fallout
| TUESDAY, JUNE 28, 2016
Content , email , and social media marketing are relatively low cost options for creatively engaging your target market. A year or two ago, it would have been unthinkable. Even as the vote grew closer, most predicted it would fail. The exit polls suggested we were safe. Global markets turned chaotic as that reality hit. The What comes next?
VIEW FROM SEED [Media] How a Seed-Stage Startup Should Think About Brand: A Conversation With Jesse Derris
| TUESDAY, MARCH 8, 2016
My advice is simple: Go talk to someone who understands earned media (mainly press) long before you have a need for it — in many cases before you even have a fully developed product or brand. Jesse Derris is the founder and CEO of Derris & Company , a PR, branding, and communications firm based in New York. They’re malleable.
FRESH INC.: THE STAFF BLOG [Media] What Would Marissa Mayer Do? Advice for Everyone Else
| WEDNESDAY, SEPTEMBER 18, 2013
Yahoo’s Weather app, which was praised by the media and the general public, and which delivered on Marissa’s promise for a new focus on mobile. She''s about more than public opinion. Here''s how she''s transforming Yahoo. You don''t have to look far to find a Marissa Mayer-bashing article. Just last month, Inc. You do you.
THE PRODUCT GUY [Media] Strategic Function of Product Management
| MONDAY, MARCH 21, 2011
Paul Gray has spent ten years working in the entertainment, media and communications industries within Australia and Europe. Very close runner-up to The Best Product Person of 2010 was Paul Gray. Paul worked in both B2B and B2C roles for organizations including Disney, Foxtel, and British Telecom. He is intensely focused on his customers.
ARCTICSTARTUP [Media] Less Is More This Summer
| TUESDAY, JUNE 26, 2012
We've always been pretty transparent about our experiments in the media space here at ArcticStartup. To anyone working in a media company they understand that this is voluntary surrender regarding the race for more pageviews. This summer we're going to be experimenting with something new as well. Image by Mikko Kuhna
UP AND RUNNING [Media] How to Write a Business Plan
| THURSDAY, MAY 1, 2014
Or perhaps in traditional media? A key component to your advertising plan is your plan for measuring the success of your advertising. Getting the media to cover you can be a great way to reach your customers. Social Media. You’ve reviewed what a business plan is , and why you need one to start and grow your business. Appendix.
FRESH INC.: THE STAFF BLOG [Media] 4 Lessons From One of the World's Smartest Entrepreneurs
| TUESDAY, AUGUST 13, 2013
We reached out to AdMob (acquired by Google), Quattro (bought by Apple), and Millennial Media Millennial Media -- which went public. A serial entrepreneur talks about the four things you should know before starting a company. What is smartness? There are different kinds for different human endeavors. Berkeley. ” 2. ” 3.
DUCT TAPE MARKETING [Media] What Exactly Is Content Marketing?
| MONDAY, JULY 22, 2013
They’ve grown to expect the company itself as well as customers, networks, partners and the media to be the source of this content. What Exactly Is Content Marketing? mean, it’s all we’ve been talking about for the last few years. ” photo credit: eyesore9 via photopin cc. Is it a thing? More what it does than what it is.
UP AND RUNNING [Media] Q: How do you identify new market opportunities strategically?
| FRIDAY, MAY 24, 2013
” Provide as many channels as possible for your fans to provide feedback, phone numbers, email addresses, social media, surveys, etc. This will also be an excellent way to track and identify new market opportunities that you may not come across until it’s too late. - Fehzan Ali , Adscend Media LLC. Use Google Trends.
YOUNGUPSTARTS [Media] Welcome To The Year Of The Customer
| SUNDAY, JANUARY 10, 2016
At the same time, enterprises today can leverage the cloud to make faster, more efficient software changes; use social media to connect with customers; deploy predictive analytics to determine what their customers will want and connect and control devices via a central point with the Internet of Things (IoT). billion to 8.6
- [Media] Fresh Small Business Ideas for a Successful 2016
Thanks to social media, crowdsourcing, and advances in mobile technology, the coming year will prove to be a banner year for small enterprise. Those ready to take on the challenge of entrepreneurship will find no better time to begin their journey than right now. How do they manage to do it?
DEIMAR [Media] Finding The Right Customers For Your Business | Deimar.
| SATURDAY, JUNE 2, 2012
Businessman and Blogger passionate about life, Entrepreneurship, Finance and Social media. NAVMENU. Business. Strategies. Startup. Quotes. Contact. latest posts (Home). Jun 4, 2012. Finding The Right Customers For Your Business. by Deimar Gutierrez. 4.6.12. Pin It. Basically, customers mean everything for a company. Pin It. Deimar Gutierrez.
YOUNGUPSTARTS [Media] [Event] [Singapore] DEMO Asia Starts This Week!
| TUESDAY, FEBRUARY 28, 2012
If you haven’t heard of DEMO Asia 2012 , the event looks to gather Asia’s brightest innovators and budding entrepreneurs into one place, giving them the opportunity to debut, pitch and showcase breakthrough ideas and products to corporate acquirers, media, venture capitalists, angel investors and strategic partners.
DUCT TAPE MARKETING [Media] There’s Never Been a Better Time To Be an Entrepreneur
| TUESDAY, AUGUST 28, 2012
Related Posts: Unapologetic Rules for Entrepreneurs Do The Work with Steven Pressfield How to Steal Like An Entrepreneur How to Get an MBA for Less Than $20 Has Social Media Changed Customer Service? Here’s my take. It’s a pretty negative work environment and it breeds negative spin. Listen above).
- [Media] Blog Mastermind Is Closing Forever
One of the obvious areas of change is social media marketing. In their place, Facebook and Twitter have risen to become the leading traffic sources for social media marketers… at least for now. At the end of this month, September 2011, my course Blog Mastermind will close forever. and Digg less of an influence than it once was.
YOUNGUPSTARTS [Media] Giving Back While Using Email With GiveBackMail
| TUESDAY, MAY 24, 2011
Launched earlier this week, the free service allows you to keep your current email address and still take advantage of features including sharing large files – up to 100MB, managing multiple accounts, previewing attachments and viewing all your social media feeds within your email platform.
- [Media] 5 Questions to Ask Yourself Before Rebranding Your Business
Social media has been ablaze with people describing the new mascots as “creepy,” “weird,” “scary,” and “dumb.” Three corporate giants made major marketing mistakes last week. Here''s what you can learn from them. Last week was a weird one for corporate mascots. Is It Really Necessary?
FRESH INC.: THE STAFF BLOG [Media] 3 Strategies to Adopt From Apple
| THURSDAY, APRIL 12, 2012
With the advent of social media, customers have a variety of avenues available to them to express their opinions on a particular company or product. These three product strategies you can lift from Apple's playbook and incorporate into your growing business. It's no surprise that Apple has kicked off 2012 with a bang.
SOFTWARE BY ROB [Media] Can Paid Customer Acquisition Work With Freemium?
| TUESDAY, NOVEMBER 15, 2011
We are obviously hitting social media, PR, etc. Photo by stevendepolo. received the following question from a reader: I was wondering if you had any thoughts on cost of customer acquisition for freemium businesses. When you calculate it out, it seems that paid marketing efforts like AdWords are almost universally doomed to fail.
- [Media] Lessons From 5 Company Blogs Actually Worth Reading
Ask us nicely on Facebook or Twitter," which just keeps engagement on social media rolling. Plenty of companies have blogs. The question is, does anyone read them? Here''s how the good blogs get readers--and keep them coming back. smartly-executed company blog is a valuable asset. Smartly executed" are the operative words, however.
FRESH INC.: THE STAFF BLOG [Media] Talk to Your Customers; You Might Learn Something
| MONDAY, AUGUST 13, 2012
The Harvard Business Review just published a study about the low percentage of CEOs who use social media in their business. I was shocked by some of the comments made about how CEOs have "people" for that. CEOs need to put themselves out there to see what their customers are saying. And the best way is to communicate with them directly.
UP AND RUNNING [Media] 5 Ways to Keep Your Small Business Growing
| TUESDAY, SEPTEMBER 15, 2015
There is great probability your competition has put up its own social media pages. Running a small business is a daunting challenge. Statistically, less than 50 percent of small businesses are still operational after five years. Globalization has increased the level of competition and introduced more turmoil to the business environment.
ARCTICSTARTUP [Media] Minecraft Generated About 5 M Euros In March
| FRIDAY, APRIL 8, 2011
Fantastic success for Mojang, even though this isn't reported in the media as widely as Angry Birds for example Mojang's Markus Persson, the lead developer of the hit indie game Minecraft , answered community questions in Reddit revealing a lot of interesting information about the game, but also the company. It has sold more than 1.8
BOTH SIDES OF THE TABLE [Media] Why Technology is Driving More Urban Renewal
| TUESDAY, JULY 10, 2012
It’s becoming harder to distinguish tech companies from media companies. Like many I read the headlines about Pinterest moving from Palo Alto to San Francisco and thought about the trend it portends. Palo Also is about 35 miles south of San Francisco. Palo Alto is home to Stanford. It is the birthplace of Hewlett Packard. And Facebook.
FRESH INC.: THE STAFF BLOG [Media] Get the Most Bang for Your Marketing Buck: 3 Ways
| MONDAY, NOVEMBER 11, 2013
One sales person can easily sell a product to a few customers without the need for websites, social media, advertising or even a business card. Marketing dollars are a terrible thing to waste. Here are three powerful tips for getting the most from what you spend. For many companies, marketing seems like the department of magic. moment.
K9 VENTURES [Media] Working to Walk: Designing my Walking Desk
| SUNDAY, OCTOBER 4, 2015
Plus, on an iPad, I would be wasting time on social media ( Flipboard works real well on an iPad to browse through Facebook and Twitter content while using the elliptical). It’s Sunday. Luckily my eyes allow me to do this for now. Hat tip to Jeff Clavier who has been doing the walking desk thing for a while now). Far from it. Design.
FRESH INC.: THE STAFF BLOG [Media] This Startup Is Shaking TV Networks--All the Way to the Supreme Court
| THURSDAY, APRIL 17, 2014
For most of Aereo''s three-year lifespan, the little, 115-person company has been under legal assault by the same media titans that urged the Supreme Court to take up the case: Disney/ABC, CBS, NBC, and Fox, among others. In its three-year lifespan, Aereo has angered all the major TV networks, major-league sports, and the government. And D."
FRESH INC.: THE STAFF BLOG [Media] Hack Days: Not Just for Facebookers
| FRIDAY, FEBRUARY 3, 2012
The IPO has set off a flurry of interest among investors and the media. The Hacker Way," he writes is central to how Facebook does business: The word "hacker" has an unfairly negative connotation from being portrayed in the media as people who break into computers. Welcome to 2012 , a time in which hacking is praised in S-1 filings.
YOUNGUPSTARTS [Media] 50 Terrific Twitter Chats For Journalism Students
| WEDNESDAY, MARCH 7, 2012
jrchat : Hosted by the Journal Register Company’s ideaLab, this chat is a forward-thinking meetup that focuses on the role of digital media in news. DFMChat : Hosted by Digital First Media, this chat offers up great ideas on incorporating the digital world into all kinds of journalism. Journalism: Scheduled Meetups. EST on Wednesdays.
FRESH INC.: THE STAFF BLOG [Media] 17 Hiring Secrets for Entrepreneurs
| THURSDAY, SEPTEMBER 12, 2013
We asked Inc. readers to give us their best hiring advice. Here''s what they said. Last week, Inc. asked our Twitter and Facebook readers an important question. Here are the 17 most useful pieces of advice for anyone looking to hire: 1. Prepare for a job that doesn''t yet exist." - Sarah Cargill, Cargill Communications 2. Talent can only go so far.
- [Media] When to Think Inside the Box
INSERT GRAPHIC HERE At my digital marketing agency, Mojo Media Labs, we have four categories of key business objectives: finance, customer, culture, and internal business operations. Thinking outside the box sounds great, but a bad out-of-the-box idea can kill your company. Ideas can only come from humans. Dieting is simple, for example.
FRESH INC.: THE STAFF BLOG [Media] 8 Simple Steps to Extreme Personal Productivity
| MONDAY, JANUARY 14, 2013
When you take a break don't watch a little TV or check your social media feeds. How to turn an ordinary workday into an incredibly productive day - no programs, expensive tools, or fancy apps required. Teaching others to improve their personal productivity is big business: Tony Robbins, Stephen Covey, David Allen. And it's free. Use it. 2.
CONVERSIONXL [Media] Email Retargeting: Not Just For Websites & Display Networks Anymore
| FRIDAY, JULY 5, 2013
Now, even though social media accounts for less than steller results, this article isn’t one to add to the endless “email vs social” drivel. In this autoresponder, you talk about widget problems, widget use cases, why widgets matter, and how to find your company on various social media platforms. image source.
DUCT TAPE MARKETING [Media] The Role of Luck in a Startup
| WEDNESDAY, DECEMBER 17, 2014
With the mainstream adoption of social media, customer service became a public affair and companies large and small had to get very serious about providing higher levels of service in the instantaneous and often public manner in which the customer now demands. Marketing podcast with Mikkel Svane. billion. billion.
SETH LEVINE'S VC ADVENTURE [Media] Ok Color. How about solving the more basic (and important) problem with photos?
| THURSDAY, MARCH 24, 2011
Ever hear of this start-up called Color ? They launched a social photo sharing thing yesterday. And raised $ 41M. Oh wait. Everyone has heard of Color by now (and has an opinion about it; re: their capital raise, I’d refer you to a recent post on that subject ). Everyone I know has the same basic problem with photos: They’re everywhere.
UP AND RUNNING [Media] Five Mistakes You Can’t Afford to Make With Your Nonprofit
| THURSDAY, FEBRUARY 25, 2016
You need to market it. I’m talking about maintaining a well-designed website, making effective use of social media, and establishing a brand identity over the course of your operations. I’m talking about treating nonprofit marketing just like you’d treat for-profit marketing. Unfortunately, good intentions do not a stable organization make.
MARKETINGLAND.COM [Media] 8 Ways We Deceive Ourselves With Metrics (And How To Avoid Them), Part I
| MONDAY, OCTOBER 8, 2012
Social Media |. SMX Social Media Marketing - Dec. © 2012 Third Door Media, Inc. Home |. News |. Columns |. Search Marketing |. Display Advertising |. Mobile |. Analytics |. Email Marketing |. Affiliate Marketing. All E-Solutions Spotlights |. First Time Here? Wheres Sphinn? Column: Analytics & Marketing Column. Tweet.
YOUNGUPSTARTS [Media] 3 Reasons To Seek Only What You Need During The Funding Process
| WEDNESDAY, AUGUST 13, 2014
Consider headline making app Yo, which has garnered significant media attention and raised $1 million in funding recently. By Paul Jackson, founder of Worthworm. For new or young entrepreneurs, understanding the realities of the startup world often comes as a shock. Success is more than just a great idea. billion.
FRESH INC.: THE STAFF BLOG [Media] Twitter Etiquette: Must You Follow Back?
| THURSDAY, NOVEMBER 10, 2011
Is a no-follow rule a serious social media faux pas? Inc.com columnist Jeff Haden tests the waters. Is not following people —and especially not following the people who follow you—a sign of arrogance on Twitter? He wrote, “Jeff's article is almost as arrogant as his twitter profile which follows no one.”
FRESH INC.: THE STAFF BLOG [Media] 10 Women to Watch in Tech in 2013
| TUESDAY, JANUARY 29, 2013
Pincus, with a background blogging about design and working for large media companies, is in charge of strategy and focused on scouting new initiatives and partnerships. They're busy working on everything from ingenious devices to artificial intelligence to truly targeted mobile advertising. It's going to be a big year for these women.
FRESH INC.: THE STAFF BLOG [Media] 6 Email Marketing Tricks for Better Results
| THURSDAY, JUNE 14, 2012
The second is that unlike SEO (where you can see intuitively the value of being No. 1 for a particular keyword) or pay-per-click marketing, which has hard media costs associated with it, it is very hard to understand the difference between where your email marketing campaign is now and how good it could be. Email more often. But change it up!
FRESH INC.: THE STAFF BLOG [Media] 5 Easy Ways to Ignite Your Customer Service This Year
| MONDAY, FEBRUARY 10, 2014
Years ago, when a fiber line was cut in the Bay Area and our service was interrupted, we turned to social media to let people know what was up and answer their questions. Providing your customers with stellar service can reap benefits for your business all year long. These five ideas can help. Where does all this information live?
ARCTICSTARTUP [Media] Tampere Based M-Files Gets €6 Million To Globally Expand Their Metadata Driven Enterprise ECM
| TUESDAY, APRIL 30, 2013
On the 30th of April, the company announced an A-Round of €6 million led by DFJ Esprit , a venture capital firm that invests from seed to late stage in European technology and media companies. Basically their solution does not care where the data is but rather what the data actually represents.
- [Media] 3 Tricks for Making Time to Think
For me, it comes almost exclusively from reading," says Gina Bianchini, founder of Mightybell.com, a social media site that allows people to create groups with friends. Finding time to meditate on big thoughts is a challenge when you're working on a start-up. Here are three tips from the pros on how to give yourself creative free-time.
SEED STAGE CAPITAL [Media] What Startups Can Learn From Sailors (Part Deux.
| SATURDAY, JUNE 4, 2011
skip to main | skip to sidebar 04 June 2011 What Startups Can Learn From Sailors (Part Deux) Note: This is the second installment of a series that draws parallels between sailing and running a startup. The first installment can be found here. Part II of What Startups Can Learn from Sailors: A For Attitude. Conditions are often stressful. Savor it.
BRANDANEW [Media] Building Your Brand Story: The Power of Asking The Right Questions
| THURSDAY, AUGUST 20, 2015
It’s not just for the consumers, or your social media fans, building a story starts from the point you decide that you will create a new Startup/ firm or launch a new product. Marketers Have you been struggling with how exactly you should tell the story of your brand? They need something that they can relate to. End of story.
DUCT TAPE MARKETING [Media] Send Share or Like Facebook Is Getting It Right
| MONDAY, MAY 2, 2011
SIMPLE, EFFECTIVE AND AFFORDABLE SMALL BUSINESS MARKETING Home About Consulting Products Programs Workshops Blog Resources Contact Subscribe by RSS Subscribe to Duct Tape Marketing by Email Small Business Week 2011 Our winners! The Referral Engine – Teaching Your Business to Market Itself – by John Jantsch. Steps to Successful Fac.
DUCT TAPE MARKETING [Media] How to Combine Words and Pictures for Brand Value
| THURSDAY, AUGUST 22, 2013
Rebecca Otis is the Content/Social Media Manager at Digital Third Coast , a Chicago digital marketing agency that helps businesses find and connect with customers through SEO, PPC, and content and social media. photo credit: schnaars. Pinterest, Instagram, Vine, SlideShare, Google+, profile cover photos. What Text Adds to Imagery.
YOUNGUPSTARTS [Media] Marketing Automation: Solving Problems At The Push Of A Button
| SUNDAY, AUGUST 17, 2014
Automation helps with mass emails, social media replies, and on-page content. Considering the breadth of online platforms and opportunity (search, social media, video, content marketing, etc), it’s difficult for advertisers to keep up (and keep track) with digital progress. by Alex Miller, Co-founder of PosiRank . Why You Need It.
DUCT TAPE MARKETING [Media] How To Determine Which Online Channels are Delivering Sales Online and Off
| THURSDAY, MARCH 17, 2016
Ashleigh Brown, Head of Biddable Media at Browser Media Ltd , a specialist digital marketing agency. Born in 2005 as a search engine marketing agency, Browser Media still offers search as its core service but provides so much more than just tinkering with meta tags. photo credit: Ashleigh Brown. But how do we track this?
BUSINESS PLAN BLOG [Media] San Diego Startup Spotlight: Breadcrumbs
| WEDNESDAY, DECEMBER 4, 2013
The problem with how search engines handle local search is that they get you to a business’ doorstep – their Yelp reviews, social media pages, and website. But what if there was a search resource to search inside businesses as well as get updates from your favorite ones – even the ones not active on social media? Business Listings.
UP AND RUNNING [Media] 4 Things Game of Thrones Can Teach You About Business
| TUESDAY, JUNE 17, 2014
With the help of Kate Connors, an account manager at Media & Communications Strategies , a communications firm in Washington D.C., we’ve put together a list of four business lessons that come straight from the twisted plot of this series. 1. million viewers per episode, and has been lauded as the network’s most popular show ever.