| || |
FRESH INC.: THE STAFF BLOG [Media] 6 Signs You're a Tech Neophyte
| THURSDAY, FEBRUARY 27, 2014
When you go to someone''s profile page on Twitter , if the background image is the default wallpaper for a new Twitter account, it''s a sure sign the person is not taking their social media marketing seriously. Look, you don''t need to learn to code. Start here. That''s OK. What isn''t OK, however, is making seemingly small tech faux pas.
UP AND RUNNING [Media] The Future of Business Is Mobile—Your Small Business Needs to Adapt or Fall Behind
| MONDAY, APRIL 4, 2016
What you may not realize is that slightly more than half of all digital media is now consumed on a mobile device, according to eMarketer, and comScore says 11.3 More people than ever before are glued to their smartphone. Between 2011 and 2014, smartphone usage rose by 394 percent, according to comScore. Your business objectives. Your budget.
DUCT TAPE MARKETING [Media] Reframe Your View of Marketing
| THURSDAY, OCTOBER 6, 2011
” See, if you hang around marketing folks very long you’ll hear all kinds of things about metrics, social media, engagement, conversion, branding and maybe even a little HTML5 for good measure. Reframe Your View of Marketing This content from: Duct Tape Marketing. doug the trail builder via Flickr. Marketing Strategy reframe
- [Media] Five Tips on Expanding Your Entrepreneurial Skillset
Today’s successful entrepreneurs know how to use social media to their advantage. Many people see themselves as entrepreneurs. The reality is that many people can start a business and do well—until problems arise. The true test of any entrepreneur is the ability to overcome the obstacles that will inevitably appear to any business person.
FELD THOUGHTS [Media] Sifteo Cubes On Bloomberg – And Available Now!
| SUNDAY, SEPTEMBER 25, 2011
Last week Bloomberg did a nice short piece on Sifteo. I’m always intrigued on how mainstream media presents new innovations like Sifteo in a five minute segment. If you follow our investments, you know that one of our core themes is Human Computer Interaction. My Investments HCI human computer interaction sifteo
FRESH INC.: THE STAFF BLOG [Media] The First Rule of Stealth Mode Is.
| TUESDAY, JANUARY 21, 2014
And it''s likely to make quite a nice little media splash. Increasingly, stealth mode is used not just to protect intellectual property, but also--and more often solely--to build buzz in the media and amongst consumers. You definitely talk about stealth mode. Less than a year later, it pulled in $20 million more. That changes today.
THE STARTUP LAWYER [Media] Startup Weekend Dallas November 18th – 20th
| WEDNESDAY, NOVEMBER 9, 2011
Your ticket covers smeals, snack, access to exclusive resources from global sponsors, a book from O’Reilly Media and all the coffee you can drink. The 5th edition of Startup Weekend Dallas will be held at the Gravity Centre in Plano, Texas next weekend (November 18-20, 2011). Get your tickets here: [link]. version of our site. Startup Lawye
YOUNGUPSTARTS [Media] Focus Bonus Exercise
| THURSDAY, DECEMBER 22, 2016
We all know someone, even if it’s just a connection through social media – the person who owns a business or is running a company and finds time to complete incredible athletic feats, contribute to charities and worthwhile causes, all while taking amazing vacations around the world. by Michael S. Belief. Priorities. Tasks.
READWRITESTART [Media] How to Craft Your Own “Startup Legend”
| TUESDAY, JUNE 19, 2012
Tech startups are a dime a dozen, so how do you make yours stand out - to the media and to the public? You need a “hook” to attract jaded reporters, busy bloggers and seen-it-all journalists. In short, you need a “startup legend” - which might or might not be 100% rooted in fact. Be the opposite. Work the human interest angle. Startups
FRESH INC.: THE STAFF BLOG [Media] How to Cultivate Truly Loyal Customers
| MONDAY, NOVEMBER 19, 2012
ForeSee publishes a massive amount of research and white papers on customer satisfaction, Web analytics, social media, best practices. Every business wants loyal customers--but loyalty comes in many different flavors. How do I create loyal customers?" a reader emailed recently. Other examples include memberships, coupons, and rebates.
FRESH INC.: THE STAFF BLOG [Media] 12 Things Every Founder Should Do Before January 1
| THURSDAY, DECEMBER 12, 2013
Look at web traffic, financials, social media and email conversions. Who better than to address what companies need to do before the year''s end than founders themselves? Here''s a sampling of their top advice. Is your to-do list growing longer and longer? The holiday season is a great time to cut it down and prioritize for the New Year.
THE NEXT WEB [Media] 8 steps to successfully rebrand your business
| THURSDAY, DECEMBER 5, 2013
Updating your website, email templates and social media is the easy part. Jake Athey is the Marketing Manager for Smartimage and Widen Enterprises. Rebranding is an inward process of recreating your organization’s outward expression of identity. In 2000, BP famously spent £4.6 Commit to the rebrand and keep it moving. Show something early.
DUCT TAPE MARKETING [Media] How to Discover Your Perfect Target Customer in 5 Steps
| WEDNESDAY, MARCH 21, 2012
Some of this information will be commonly understood, such as demographics, but much of it will be discovered in your test sessions and though some additional research in more behavioral oriented places such as social media. How to Discover Your Perfect Target Customer in 5 Steps This content from: Duct Tape Marketing.
FRESH INC.: THE STAFF BLOG [Media] Is Rewarding Customers for Referrals Worthwhile?
| MONDAY, OCTOBER 31, 2011
For more social-media strategies, go to www.inc.com/business-owner-social-media-tool-kit How Sweet Spot, a hair removal salon, used Blue Calypso's word-of-mouth solution to generate sales and repeat clients, something LivingSocial had failed to do. To sweeten the deal, Cox also rewarded endorsers with complimentary services.
YOUNGUPSTARTS [Media] Cyber Thieves Take A Bite Out Of Summer
| THURSDAY, JULY 2, 2015
Recorded Future, a social media data mining firm backed by the CIA’s venture capital arm, has confirmed that login credentials for nearly every federal agency have been posted to open Internet sites. by Andrew Bagrin, founder and Chief Executive Officer of My Digital Shield (MDS). Just ask the new faces on our #BreachDuJour roster.
STEVE BLANK [Media] ESADE Business School Commencement Speech
| MONDAY, MARCH 31, 2014
It’s worth noting that everything from the Internet, to electric cars, genomic sequencing, mobile apps, and social media — were pioneered by startups, not existing companies. President Bieto, Dean Sauquet, members of the faculty, distinguished guests, and ladies and gentlemen….Thank Everyone, hold your phone up in the air like this.
DAVID SILVERMAN [Media] Where to Invest First: Website or Facebook App?
| FRIDAY, JUNE 6, 2008
Decision making Entrepreneurship Social media This blog chronicles the trials and tribulations of three longtime friends who are trying to start an Internet music company called Jamseed. All three have day jobs, all have failed in the past with new ventures, and all hope that this company will bring them entrepreneurial redemption. *.
CROWDSPRING BLOG [Media] Community creative – how we work
| MONDAY, SEPTEMBER 27, 2010
But more on that in another posting… Tags: Awesomeness business community crowdsourcing design social media creative designers inforgraphic Early this summer we surveyed over 500 Creatives on crowdSPRING to help us gain a better understanding of our community – who we are, how we work, and what drives us creatively.
START UP BLOG [Media] Alternate words
| THURSDAY, JULY 22, 2010
Tags: entrepreneurship entrepreneurs startups Advertising media strategy business copy writing tactics communications words copy business jargon
START UP BLOG [Media] Web Success = Populate & Promote
| THURSDAY, FEBRUARY 11, 2010
Tags: entrepreneurship 1000 true fans Advertising classified websites copying digital outsourcing elance entrepreneurs guru human capital Intellectual property Internet marketing investment marekting insight media odesk populating a website promotion relationships sales Selling startups tech innovation technology time web marketing
FRESH INC.: THE STAFF BLOG [Media] 3 Great Books on the Art of Selling
| WEDNESDAY, FEBRUARY 5, 2014
Cialdini''s book will remind you that, long before social media came to epitomize all forms of viral marketing, there was Tupperware. Leadership guru Daniel Pink recently listed his favorite sales books. Here''s a brief look at the top three. Here''s a brief look at his top three picks: 1. Is it unexpected? Does it tap emotions? The catch?
UP AND RUNNING [Media] 11 Things Only Parents Can Teach Their Kids About Business
| THURSDAY, APRIL 17, 2014
Being able to embrace change is such a key aspect to having a happy and fulfilled life, and I’m glad I learned that through business ownership. - Erin Blaskie , Next Dev Media. 8. There are certain things that parents are uniquely equipped to teach their children. Most of those things, of course, are not about business. Never Quit.
FRESH INC.: THE STAFF BLOG [Media] Yahoo's New Logo Design: Micromanaged, Over-Engineered, Boring
| THURSDAY, SEPTEMBER 5, 2013
She reportedly also insisted upon personally reviewing each, and every, reporter’s name on Yahoo’s media list. A non-story about hype, disappointment, and how not to redo a logo. Yahoo’s announcement of a new brand logo may be the biggest non-news story of the recent past. There’s nothing there. Let me be more direct.
FRESH INC.: THE STAFF BLOG [Media] The Future of Marketing: 4 Things You Need to Know
| WEDNESDAY, NOVEMBER 27, 2013
Using social media, companies can enlist customers and prospects to help with everything from defining product requirements to designing advertising campaigns. Technology is utterly changing the way that companies spend money on marketing. Marketing will become more tactical. This is not to say that companies don''t need a marketing strategy!
OCCAM'S RAZOR [Media] Dear Avinash: Attribution Modeling, Org Culture, Deeper Analysis
| MONDAY, AUGUST 13, 2012
Yet at the end of all that money and all that love, they struggle to make even a single decision about shifting media spend (from Facebook to Email or Google to Bing or whatever). For the smartest portfolio allocations the answer is media mix modeling (powered by controlled experiments). EU Cookies!) Let's do this! context].
UP AND RUNNING [Media] How to Avoid Taking “Dumb Money” in Your Startup
| TUESDAY, MAY 27, 2014
human resource management, computer programming skills, operations, financial management, leadership in high-growth environments, sales, new media skills, patent filing processes, etc.). You may think that when someone offers you money to fund your startup, you should find a way to take their money. It’s not the standard.).
- [Media] Networks And The Enterprise
But a year or so into its life, Disqus started hearing from big media companies who wanted to deploy the Disqus comment system. Many think that USV is a consumer web investor. We don't think of ourselves that way. Thus the consumer web investor moniker. MongoDB is an open source datastore for web scale applications. Lots of them.
SOFTWARE BY ROB [Media] Can Paid Customer Acquisition Work With Freemium?
| TUESDAY, NOVEMBER 15, 2011
We are obviously hitting social media, PR, etc. Photo by stevendepolo. received the following question from a reader: I was wondering if you had any thoughts on cost of customer acquisition for freemium businesses. When you calculate it out, it seems that paid marketing efforts like AdWords are almost universally doomed to fail.
DUCT TAPE MARKETING [Media] Is Remarketing the New Free?
| TUESDAY, JANUARY 19, 2016
Here’s a nice little tutorial on Facebook retargeting from Social Media Examiner. Is Remarketing the New Free? written by John Jantsch read more at Duct Tape Marketing. Let’s face it, we’ve become increasingly numb to the lead capture bait for email address exchange. Tweet This. Creating awareness through targeted content.
FELD THOUGHTS [Media] In-Text Links Are Just The Tip Of The Iceberg In Web Publishing
| WEDNESDAY, JUNE 27, 2012
The investment was an obvious one for us as it fits squarely in our Adhesive theme given the deep relationships LinkSmart has with big media and web platforms as a provider of analytics and traffic management software. My partner Seth Levine sits on the board and wrote about his view of LinkSmart. We clicked. And the Internet grew.
FELD THOUGHTS [Media] Gnip Partners With Twitter and U.S. Library of Congress
| TUESDAY, JUNE 7, 2011
Gnip is currently delivering over a half billion social activities per day to almost all the top social media monitoring firms. I recently wrote about how well things are going at Gnip. Here we are just a few weeks later and my friends at Gnip continue to generate goodness in several different directions. library of congress
FELD THOUGHTS [Media] The BigDoor MiniBar
| FRIDAY, DECEMBER 24, 2010
If you are reading this on my website you’ll see a new bar popup at the bottom of your browser. It’s the BigDoor MiniBar. If you are a regular reader of Feld Thoughts, check in and join the community. We invested in BigDoor earlier this year as part of our Distribution theme. BigDoor’s goal is to “gamify any website.
LIFE BEYOND CODE [Media] What you might really be saying when you say you are super busy…
| TUESDAY, SEPTEMBER 3, 2013
Fineman has a point and the problem is amplified with social media as people in the above category have found new mouthpieces (Twitter, Facebook etc.) to announce how busy (and hence how important) they are. Meredith Fineman wrote a brilliant article on HBR blog urging people to stop complaining that they are very busy. Hence I am busy. 3.
FRESH INC.: THE STAFF BLOG [Media] Hardware Wants to Be Free
| WEDNESDAY, DECEMBER 26, 2012
For years, people in the media business have been bedeviled by the oft-cited idea that "information wants to be free." But that means a major shift in strategy for not just hardware companies, but everyone in the tech and media industries. Tech start-ups, take note. Everyone loves something for nothing. Creation is expensive. Too much?
PANDODAILY.COM [Media] Why Content Favors the Old (Entrepreneur)
| WEDNESDAY, JULY 18, 2012
Most important: I needed the time I spent at TechCrunch to learn what was powerful about new media. It’s hard for someone who has only worked in old media to get it. Likewise, I needed to distill what elements of old media weren’t broken and should be worked back into the blogosphere. Follow PandoDaily: Search.
FRESH INC.: THE STAFF BLOG [Media] How To Gauge Customer Demand
| WEDNESDAY, NOVEMBER 27, 2013
Social-Media Surveys Every month, Julep asks its fans on Facebook and Instagram to vote on which products they prefer. Cosmetics company Julep launches 300 products a year. Here''s how it makes sure customers will buy them. Julep , a Seattle-based cosmetics start-up, is constantly launching new products--about 25 a month.
FRESH INC.: THE STAFF BLOG [Media] Too Much Targeting Misses the Bull's-Eye
| WEDNESDAY, AUGUST 21, 2013
Social media is a sea change, and comments sections or reviews sites give consumers the eye-opening power to change their brand loyalties in a moment. It let their customer base (and their businesses) grow organically from a core base of early adapters to more mainstream consumers who caught on through media attention and personal experience.
- [Media] How to Have a Thousand Friends and Still Be Alone
The Internet and social media have totally destroyed the meaning of the word “friend” and even changed it from a noun to a verb. On Twitter and MySpace, many young people follow hundreds of friends before age twenty, all without ever having said or heard a word from most of them. Real friends help each other. More leads to stress and drama.
FRESH INC.: THE STAFF BLOG [Media] Twitter Etiquette: Must You Follow Back?
| THURSDAY, NOVEMBER 10, 2011
Is a no-follow rule a serious social media faux pas? Inc.com columnist Jeff Haden tests the waters. Is not following people —and especially not following the people who follow you—a sign of arrogance on Twitter? He wrote, “Jeff's article is almost as arrogant as his twitter profile which follows no one.”
UP AND RUNNING [Media] 19 Funding Resources for New and Existing Businesses
| WEDNESDAY, JULY 29, 2015
AngelList is a little more complicated than a social media site or a crowdfunding profile. In addition to an application, there’s a social media component to the application process. Whether you’re looking to start a business or want to expand an existing one, finding the cash to do so can be tough. Crowdfunding Sites. Kickstarter.
YOUNGUPSTARTS [Media] Legal Issues Behind Running A Small Business
| FRIDAY, SEPTEMBER 20, 2013
When she’s not busy writing or working on her friends’ group blog, Word Baristas , she’s busy monitoring her social media profiles for opportunities. by Melissa Page. If you’re running a small business, you need to be on top of legal basics to make your business successful. Government compliance. Change in business structure. Leases.
- [Media] Grow Fast! 4 Lessons From Washington
Experts in charge of social media efforts from Google, Twitter, Yelp, and even the White House, chimed in on how small business owners can best utilize social media at a forum during Small Business Week. Not all social media tools are right for every business," says Jeff Aguero, who is the head of local marketing for Google.
- [Media] 7 Lessons On How To Avoid A Quick Business Failure
Plan and budget for all the channels of marketing, including social media, digital content, video, and traditional. Most budding entrepreneurs don’t realize that nine out of ten startups fail within 24 months. They only see and remember the recent new entrants in the billion dollar valuation club, including Uber, Airbnb, and Snapchat.
FRESH INC.: THE STAFF BLOG [Media] 7 Marketing Conferences That Will Help Grow Your Business This Year
| TUESDAY, FEBRUARY 4, 2014
The best internet marketing conferences are feeding this need for cohesion with multi-channel marketing training that spans content marketing, PPC, social media , SEO, and more. Held in Seattle mid-July, this event is three days of actionable advice and networking opportunities for marketers in search, social media, content, CRO, and more.
- [Media] Beyond the Black and White of Google’s Panda Update
Content and sites that are “Liked” and “Shared” on social media sites have been rewarded in past Panda updates. Panda 25, the most recent of Google’s search algorithm updates, was launched on Feb. 21, 2013. Content Will Always Be King. However, well-written, useful, engaging content will always have a place on the Internet. 2. Keep at it!
YOUNGUPSTARTS [Media] How To Make A Killing With An E Commerce Business
| MONDAY, MARCH 2, 2015
Use social media and other marketing tools to seek out this niche and sell to them first. People love to shop. We love to buy new things and we’re always seeking out bargains. This is the number one rule that all sellers need to remember. Buying new things triggers a chemical release in our brains. That’s what we’ll help you with today.
ROB GO [Media] The Hitchhiker’s Guide to the Boston Tech Community – August 2012
| MONDAY, SEPTEMBER 3, 2012
Just hired Yahoo’s VP Media Sales. Another year, another guide. Summer is always the time when large numbers of new participants in the tech ecosystem arrive and start to get their bearings. This is why this guide exists, and why I try to refresh it every year with the most interesting meetups, companies, and folks to follow online.
FRESH INC.: THE STAFF BLOG [Media] Master the Art of Customer Loyalty
| THURSDAY, MARCH 14, 2013
Do you encourage your loyalty program participants to follow you on social media as well? If you don't have a loyalty program, you're not taking advantage of your happiest customers. Here's how to get started. Marketing your small business is easier said than done. So what’s your next move? First, invest in service.
FRESH INC.: THE STAFF BLOG [Media] 6 Reasons Marketing to Hispanics Makes Sense
| WEDNESDAY, APRIL 10, 2013
For marketers this means that progressive online or social media programs should be as readily accepted and embraced among Hispanic consumers as the general market. Here''s why budgeting to target a Hispanic market is important, especially now. Growing Audience The commonly understood number of Hispanic consumers living in the U.S.
FRESH INC.: THE STAFF BLOG [Media] How to Get Everything Done. Really
| WEDNESDAY, APRIL 25, 2012
Microsoft Excel, social media. How can you get your employees whipped into a state of maximized productivity? Follow these 4 tips. In Start-up Land, the phrase, "it's not my job" is like a four-letter word. Inevitably in this fast-paced, succeed-or-bust environment, employers have no choice but to ask employees to do lots of different things.
INSTIGATOR BLOG [Media] How to Maximize the Value of Mentors in Accelerators
| THURSDAY, MAY 3, 2012
Engage with them on social media. The questioning (negative) press about startup accelerators and incubators isn’t going to stop. It’s going to continue and likely increase. But a lot of the press and blog posts we’ll see about accelerators and incubators will be very meaningful and important. And that worked quite well.
MARKETINGLAND.COM [Media] 8 Ways We Deceive Ourselves With Metrics (And How To Avoid Them), Part I
| MONDAY, OCTOBER 8, 2012
Social Media |. SMX Social Media Marketing - Dec. © 2012 Third Door Media, Inc. Home |. News |. Columns |. Search Marketing |. Display Advertising |. Mobile |. Analytics |. Email Marketing |. Affiliate Marketing. All E-Solutions Spotlights |. First Time Here? Wheres Sphinn? Column: Analytics & Marketing Column. Tweet.
DUCT TAPE MARKETING [Media] Building Relationships with your Leads
| THURSDAY, SEPTEMBER 10, 2015
You’ve invested time and energy in social media, content marketing, you’ve created a call to action that’s been generating leads, and your email list of contacts is growing. Software such as GroupHigh can help you identify focus areas for your target audience and find bloggers and social media influencers who will be relevant to your message.
- [Media] 5 Shrewd Ways to Attract Top Talent
You can do this by adding an informative careers section to your website and distributing updates on social media. You need to stand out as you recruit your start-up team. Here's how. Everyone knows that it's difficult to attract top talent, especially if your company is relatively new and unknown. Start with your employees. Expose yourself.
DUCT TAPE MARKETING [Media] A Visual Guide to Local SEO for Small Business Websites
| THURSDAY, AUGUST 28, 2014
Using Visual Media to Boost Your Marketing It is guest post day here at Duct Tape Marketing. A Visual Guide to Local SEO for Small Business Websites written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. How to Build a Perfectly Optimized Local Website by Following the Google Guidelines! loved that.
BRANDANEW [Media] How to Write For Amazing Sales: Don’t Be Sorry!
| MONDAY, FEBRUARY 8, 2016
Content marketing includes initiatives like email marketing , website copies, social media marketing, long form content- everything you believe that has the power to build trust and influence. As a girl, I’ve struggled with this situation for a long time. We all like to be ambitious and get the maximum ROI from our content. Not anymore!
- [Media] How Yahoo May Spend Its $8 Billion Alibaba IPO Windfall
Yahoo''s $8 billion windfall from Alibaba''s IPO is likely to be a boon for startups as the Internet media company acquires talent and new audiences. Colin Gillis, an analyst at BGC Partners, says MediaOcean, an open platform that connects advertising media buyers and sellers, might be a good bet. billion. While $11.5
WWW.READWRITEWEB.COM [Media] 500 Startups Hits the Accelerator Pedal (and Program) Again
| MONDAY, JUNE 13, 2011
Thats the image that you should take away from the funds press release today with a headline that invokes The Fast and the Furious at least. Speed, risk, victory - you get the picture. Those winners are StoryTree , Culture Kitchen , and Volta. The full list is below). Launch early and often," quipped McClure, "and promote early and often."
READWRITESTART [Media] Strategy Roundtable For Entrepreneurs: 2 Really Cool Companies
| THURSDAY, MAY 12, 2011
Now, the other wonderful feature in Stanzr is that all these conversations are shared across social media platforms - Twitter, LinkedIn, Facebook. Creating that kind of systematic buzz is an excellent social media marketing strategy as well. She has, thus far, not done any other formal customer acquisition initiative. Sponsor. Stanzr.
LIFE BEYOND CODE [Media] The 30% Factor
| SUNDAY, JANUARY 15, 2012
Lessons from creating a social media powered eBook Quotes worth recording – Lou Holtz How to make your email stand out? Every worthwhile project comes with varying levels of resistance throughout the lifecycle of that project. The 30% Factor is the willingness and commitment to pay the price for the crucial 30% of the project.
DUCT TAPE MARKETING [Media] Weekend Favs September Seven
| SATURDAY, SEPTEMBER 7, 2013
Addvocate – Social media tool that makes it easy to organize employee participation on behalf of your brand. The photo in the post is a favorite for the week from Flickr or one that I took out there on the road. photo credit: Bill Gracey via photopin cc. DTM Favs 40 Maps Addvocate Easypromos
YOUNGUPSTARTS [Media] [Infographic] Small Business Concerns In 2013
| TUESDAY, FEBRUARY 5, 2013
And if you’re an online entrepreneur, this infographic shows these and more – you may be interested in the parts on social media, mobile payment and word-of-mouth: In the News Alibaba.com Auctiva infographic small business VendioOther key takeaways: 87-percent will not be hiring any employees this year. Flat economy. Taxes.
YOUNGUPSTARTS [Media] TheSwizzle.com Helps Separate Subscribed Commercial Spam From Unwanted Ones
| WEDNESDAY, OCTOBER 17, 2012
It’s probably safe to say we’re never going to be able to rid ourselves of unwanted spam email. TheSwizzle.com is a free email organizer that helps you unsubscribe from unwanted emails and better manage the ones you do actually want. TheSwizzle.com is owned by Keep Holdings , whose CEO is Scott Kurnit founded About.com.
WILL PRICE [Media] Widgetbox Raises $12m from General Catalyst, Sequoia Capital, and HWVP. Rebrands as Flite
| THURSDAY, MARCH 10, 2011
I am thrilled to announce the close of our $12m Series C. Neil Sequeira and General Catalyst led the round, with participation from our existing investors Sequoia Capital, Hummer Winblad, and NCD Investors. In addition to the funding, we also announced a new company name, Flite. Articles. showArticle&art_aid=146312
DUCT TAPE MARKETING [Media] Digital Coupons as Real Time Conversion Content
| TUESDAY, MARCH 20, 2012
Old School and New School Coupons Come Together How to Drive Sales Offline With Local Online Calls to Action 5 Ways For Small Businesses To Get In The Location Game 5 Ways to Use Social Media and Your Online Presence to Drive People Offline. Digital Coupons as Real Time Conversion Content This content from: Duct Tape Marketing.
- [Media] 7 Rules for Savvy Customer Service Required Today
Self-service technologies, social media, and smart phones have created a new set of expectations for high-tech consumers today. Social media apps like Twitter and Pinterest are the latest sources for what’s catching people’s attention today, both positively and negatively. This exemplary customer service is just savvy marketing.
FRESH INC.: THE STAFF BLOG [Media] 4 Things You Must Do Before Pitching Investors
| FRIDAY, DECEMBER 13, 2013
Identify your company''s goals and values, then bring them to light through a solid social media presence, dedication to snagging media attention, a well-maintained blog, and reliable customer service and engagement. runs stories constantly on the challenges of getting funding for your business. Solidify your brand. Revenue is the No.
- [Media] Don't Know What 'Big Data' Is? You're Not Alone
Not surprising: SAP happens to sell such a tool, designed to track social media mentions in real time. A new survey shows small companies are eager to get big data--even though they're not sure what it is. If you think you know what "big data" is, do you believe your business peers would agree with your definition? Chances are, they wouldn't.
- [Media] The unfortunate math behind consulting companies
So you “put it out there hoping that the magical world of “social media word of mouth marketing will bestow eager users upon your sign-up form. Consulting can be a great way to fund a startup or make a bunch of cash. It’s easy to start; Just pick an hourly rate and jump in. Easy money, right? Double is nothing. Terrific!
FELD THOUGHTS [Media] New Online Courses From Sympoz On Starting A Company
| WEDNESDAY, NOVEMBER 7, 2012
This is a bidirectional experiment for us – we are helping Sympoz launch their new set of programs for startups and entrepreneurs while continuing to experiment with new forms of media around education on a topic we know well. My class, How To Light a Spark & Set Your Startup on Fire , is FREE for a limited time. Are Your Great?
YOUNGUPSTARTS [Media] Marketing Automation: Solving Problems At The Push Of A Button
| SUNDAY, AUGUST 17, 2014
Automation helps with mass emails, social media replies, and on-page content. Considering the breadth of online platforms and opportunity (search, social media, video, content marketing, etc), it’s difficult for advertisers to keep up (and keep track) with digital progress. by Alex Miller, Co-founder of PosiRank . Why You Need It.
DUCT TAPE MARKETING [Media] How To Create A High Converting Landing Page
| WEDNESDAY, SEPTEMBER 26, 2012
Endorsements: Show the logos of media placements or high profile customers. Today’s guest post is from Oli Gardner. This is a two part post, the second part will be published tomorrow – Enjoy! You’re do loads of awesome marketing: ads, promos, contests yada yada yada. You need a landing page. Unique value proposition in a concise headline.
FRESH INC.: THE STAFF BLOG [Media] Advice From the 23-Year-Old Who Said No to Mark Cuban
| FRIDAY, FEBRUARY 1, 2013
They soon learned that tickets are indeed a hassle--drinking patrons are prone to lose them--so they designed a ticketless mobile system in which coat check attendants get a phone number and/or other information (such as social media handles) from patrons and take a quick picture of the patron's garment and a QR code. Want to scale quickly?
UP AND RUNNING [Media] What’s One Thing Startups Can Teach Big Companies?
| THURSDAY, JUNE 27, 2013
Embrace social media, and you’ll find that superior results are delivered for much less money. - Andrew Schrage , Money Crashers Personal Finance. 7. The following answers are provided by The Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most promising young entrepreneurs.
SETH LEVINE'S VC ADVENTURE [Media] The Democratization of Entrepreneurship
| WEDNESDAY, FEBRUARY 20, 2013
The globalization of economies combined with the free flow of information fostered by the internet and other media has enabled entrepreneurs to establish connections that extend beyond traditional geographic boundaries and create virtual communities of peers where they once couldn’t exist. Entrepreneurship is becoming more highly valued.
YOUNGUPSTARTS [Media] Become An SEO Master With These Awesome Tips
| THURSDAY, FEBRUARY 11, 2016
Always Use Social Media. In this day and age, you can’t create a buzz without social media platforms. If you go viral on social media, Google will have to take notice and adjust your ranking accordingly. Now that it is 2016, you can’t afford to be content with SEO beginner status. The best way to improve a skill is to learn.
YOUNGUPSTARTS [Media] Great Tech Ideas That Will Aid Your Startup
| MONDAY, FEBRUARY 1, 2016
Think Outside the Social Media Box. There are so many options to consider when it comes to formulating your business’s approach to social media. Yes, the big social media platforms like Twitter and Facebook are essential. Trying to get a startup off the ground is never simple, and many people fail in trying. Use Analytics.
- [Media] 5 Realities That Frustrate All New Business Founders
You have tried all the popular initiatives and quick-fix remedies, including social media, search engine optimization, and content marketing. The best part of being an entrepreneur is having the independence to make your own decisions, the flexibility for a better work/life balance, and personal satisfaction from driving change.
ARCTICSTARTUP [Media] Rovio Raises $42 Million Round
| THURSDAY, MARCH 10, 2011
Rovio will use the money grow more internationally across markets including mobile, social media and other platforms. They will do this through merchandising, media production and partnerhsips. We will strengthen the position of Rovio and continue building our franchises in gaming, merchandising and broadcast media.”.
YOUNGUPSTARTS [Media] Time To Get Digital! Easy Ways To Take Your Business Online
| WEDNESDAY, NOVEMBER 9, 2016
Social media. The sheer number of different social media sites that are available can be a little intimidating but don’t worry. Now, don’t treat social media as just another place to advertise your business. Customers want to create a real connection on social media. The business world is changing fast.
GUST [Media] How To Build Startup Credibility Before Your Brand
| MONDAY, JUNE 23, 2014
Since a startup by definition is not a recognized brand, you are the brand, based on the social media culture of today. Blog image via Pixabay.com. The biggest excuse most startup founders mention is too much to do building a product, mapping strategy, investors, etc. Find potential partners. Populate your team. Cultivate early customers.
FRESH INC.: THE STAFF BLOG [Media] 8 Things You Need to Know Today
| TUESDAY, APRIL 22, 2014
est, there''s Brooklyn Brewery founder Steve Hindy; Tim O''Reilly, founder of O''Reilly Media takes the keyboard at 1 p.m., A roundup of the day''s news--curated by the Inc. editorial team--to help you and your business succeed. 1. Ask Them Anything Reddit''s popular AMA--Ask Me Anything--series is on a bit of an entrepreneurship kick today.
FRESH INC.: THE STAFF BLOG [Media] Not Fooling Anyone: Employees' Strangest Sick Day Excuses
| MONDAY, NOVEMBER 11, 2013
This included looking at employees’ social media posts and even driving by their house. A survey from CareerBuilder produced a list of this year''s most outrageous reasons for calling in sick. “It is better to offer no excuse than a bad one," George Washington once said. Employee was quitting smoking and was grouchy.
FRESH INC.: THE STAFF BLOG [Media] 12 Female Entrepreneurs Who Inspired Us in 2012
| TUESDAY, DECEMBER 25, 2012
Shradha Agarwal of ContextMedia Shradha Agarwal with Context Media is an up-and-coming leader. These young women behind companies including Spanx and Polyvore made it big in 2012. Here's how they made an impression on YEC members. Here are their best answers. 1. can't wait to see what she accomplishes in 2013! -- Doreen Bloch , Poshly 2.
DUCT TAPE MARKETING [Media] How to Create the Ultimate New Customer Experience
| MONDAY, MARCH 16, 2015
Some pieces to include besides basic elements of an invoice: branding (colors, fonts, logos), contact information, URL to website and links to social media profiles. How to Create the Ultimate New Customer Experience written by Sara Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing. Tell me about your “buy” process.
UP AND RUNNING [Media] 10 Effective Offline Marketing Ideas for Startups in 2015
| TUESDAY, JUNE 16, 2015
There’s really no need to put together an in-house PR team for your company; you just need to create relationships with relevant media to get favorable coverage from the local journalists in your area. Billboards: definitely offline. Most of us believe that these days, digital marketing is the only way to get results. Love the holidays?
DUCT TAPE MARKETING [Media] 6 Case Studies That Show How and Why to Focus on Building Consumer Trust
| THURSDAY, SEPTEMBER 15, 2016
Rather than simply retargeting customers with product ads in social media or other channels, One King’s Lane focuses on providing value. It might be surprising to hear that companies have been leveraging user-generated content well before social media skyrocketed to popularity. photo credit Unsplash. out of 5. The Takeaway.
FELD THOUGHTS [Media] John Lilly On The Role of Simplicity and Messaging
| SUNDAY, NOVEMBER 27, 2016
Yesterday I talked briefly about taking a break from media. However, I wasn’t precise, as the one thing I read each week is the New York Times Sunday paper. When When Amy and I lived in Boston we started reading it every Sunday morning and continued whenever we travelled. Some Sundays I read it quickly – other Sundays I savor it.
UP AND RUNNING [Media] 12 Resources to Help You Start and Grow Your Travel Business
| THURSDAY, JUNE 16, 2016
Additionally, TrustYou’s products are worth looking into if you’re looking for help managing your social media presence and positive reputation as a travel business. Topics include using social media to your advantage, mobile marketing, travel blogging, and much more. Prefer listening to podcasts? I’ve got you covered. News and blogs.
REMBRANDT COMMUNICATIONS [Media] What Tech Do You Really Need for Content-Strategy Results?
| TUESDAY, JUNE 24, 2014
SEO and Social Media and Infographics… Oh My! There is a lot of buzz out there about search engine optimization (SEO), content strategy and interacting with your customers. I don’t know about you, but I get at least five e-mails a day telling me about some new SEO or social media tool that’s going to […].
HUNTER WALKER [Media] Why Your CEO Should Give You An Election Day Vacation
| TUESDAY, AUGUST 2, 2016
It wasn’t my first experience using simple tech tools to help people spread a message across social media. So, for this 2016 election I decided to get out of people’s social media and into their startups. I woke on Election Day 2012 with control of Barack Obama’s Twitter account. And Rihanna’s. But, still, wow. Your voice matters.
FRESH INC.: THE STAFF BLOG [Media] 6 Signs You're Not Fit To Lead
| WEDNESDAY, NOVEMBER 28, 2012
You don’t need to run a global media empire to fall into this trap. Leadership isn't forever. Here are six signs it's time to step down. Many leaders remain in power unless a clear “mistake” derails their tenure. Yet, many leaders also struggle with remaining fully committed to the challenges of leadership. He said no.
FRESH INC.: THE STAFF BLOG [Media] Most Talked About Inc. Stories of 2013
| TUESDAY, DECEMBER 17, 2013
The stories our readers clicked on the most on from Inc.''s social media accounts. From the personal toll of starting a business to leadership advice, here are the stories that were the most talked about on Inc.''s social media accounts. Over the year, Inc. has covered a range of entrepreneurial topics and issues. Great article.
ARCTICSTARTUP [Media] ?Finnish 'Feed of Me' Sound Service Starts Crowdfunding
| MONDAY, MARCH 14, 2016
Social media-to-voice app Feed of Me launched a funding campaign on Indiegogo on Monday. Feed of Me is a cloud based service where personal social media or news service is transferred into audio, mixed together with music service. Even though it's a robot it sounds like a natural human voice," said the inventor Timo Uusi-Kerttula
DUCT TAPE MARKETING [Media] 20 Free and Low Cost Tools for Everyday Productivity
| MONDAY, SEPTEMBER 15, 2014
Hootsuite – All in one social media management tool that continues to evolve. 20 Free and Low Cost Tools for Everyday Productivity written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing. Every so often I sit back and take inventory of the tools I’m using with an eye on weeding some out and adding some in.
FRESH INC.: THE STAFF BLOG [Media] The Fascinating Marketing Power of Fear
| THURSDAY, FEBRUARY 13, 2014
new media forms such as advergames or social media options) then they might be able to see enhanced emotional attachment through fear A new study reveals that fear can lead consumers to love your brand. Want customer loyalty? Be there when they''re scared and alone. Why does this finding matter? Marketers are afraid of fear.
UP AND RUNNING [Media] Maternova and the Business of Saving Lives: A Secret to Success Story
| TUESDAY, JUNE 23, 2015
Allyson attributes part of their large reach to Maternova’s strong social media presence, which she says is essential to their marketing strategy. Social media. Social media is our primary marketing channel,” Cote says. Meg Wirth and Allyson Cote, founders of Maternova. See Also What Is a Social Enterprise?
- [Media] The Case for Ending Sales Commissions
related change in sales is the impact of social media on your company’s reputation. Changes in the way salespeople work and the way their performance is managed could render traditional commission plans obsolete. As the article noted, “To many in the highly competitive world of sales, such a move is tantamount to blasphemy.”
THE EQUITY KICKER [Media] The mother of all Turing tests
| FRIDAY, FEBRUARY 5, 2016
Over six million of those conversations were posted on social media by the human on the other side. Microsoft have had an artificially intelligent chatbot running on WeChat for the last eighteen months. The bot is called Xiavoice and she’s had over ten billion conversations, most of them about private matters. Human : I just can’t.
OCCAM'S RAZOR [Media] Your Web Metrics: Super Lame or Super Awesome?
| TUESDAY, JUNE 28, 2011
mean Social Media campaign metrics like Number of Followers (or Likes), Video Views, or (just kill me now!) # of Press Reports. Social Media is all the rage. The true essence of social media, if you want to do it right, is the ability to reach your audience directly (no intermediaries) and have a relationship with them. Thanks.