| || |
- [Media] 7 Steps to Master the Art of Persuasion
Social media is a powerful tool for testing your idea with minimal cost and risk with a huge potential for spreading and amplifying your message to the right people. You have to persuade the right partners to join and build the solution, the right investors to fund it and the right customers to buy it. Are you convinced?
FRESH INC.: THE STAFF BLOG [Media] Cheat Sheet for New Google Plus Features
| WEDNESDAY, MAY 29, 2013
In fact, even seasoned social media marketers I interact with are still in the dark about many of the posting tools exclusive to the social network. Here are all of the new and classic features of Google Plus all in one cheat sheet. Google Plus groups your friends in Circles, allows in-app photo editing and even provides e-mail notifications.
FRESH INC.: THE STAFF BLOG [Media] Upworthy: Writing Weird Headlines to Change the World
| WEDNESDAY, APRIL 23, 2014
The company''s 40 employees in 17 cities troll the Web daily for all things Upworthy: moving quotes, startling statistics, brazen ads, and viral videos. "We saw this big shift happen in how people consume media online," says Pariser, who''s based in New York City. "A lot of what they see comes through Facebook and Twitter.
ARCTICSTARTUP [Media] ?Finnish 'Feed of Me' Sound Service Starts Crowdfunding
| MONDAY, MARCH 14, 2016
Social media-to-voice app Feed of Me launched a funding campaign on Indiegogo on Monday. Feed of Me is a cloud based service where personal social media or news service is transferred into audio, mixed together with music service. Even though it's a robot it sounds like a natural human voice," said the inventor Timo Uusi-Kerttula
DUCT TAPE MARKETING [Media] 20 Free and Low Cost Tools for Everyday Productivity
| MONDAY, SEPTEMBER 15, 2014
Hootsuite – All in one social media management tool that continues to evolve. 20 Free and Low Cost Tools for Everyday Productivity written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing. Every so often I sit back and take inventory of the tools I’m using with an eye on weeding some out and adding some in.
- [Media] 5 Shrewd Ways to Attract Top Talent
You can do this by adding an informative careers section to your website and distributing updates on social media. You need to stand out as you recruit your start-up team. Here's how. Everyone knows that it's difficult to attract top talent, especially if your company is relatively new and unknown. Start with your employees. Expose yourself.
FRESH INC.: THE STAFF BLOG [Media] Twitter Etiquette: Must You Follow Back?
| THURSDAY, NOVEMBER 10, 2011
Is a no-follow rule a serious social media faux pas? Inc.com columnist Jeff Haden tests the waters. Is not following people —and especially not following the people who follow you—a sign of arrogance on Twitter? He wrote, “Jeff's article is almost as arrogant as his twitter profile which follows no one.”
UP AND RUNNING [Media] Maternova and the Business of Saving Lives: A Secret to Success Story
| TUESDAY, JUNE 23, 2015
Allyson attributes part of their large reach to Maternova’s strong social media presence, which she says is essential to their marketing strategy. Social media. Social media is our primary marketing channel,” Cote says. Meg Wirth and Allyson Cote, founders of Maternova. See Also What Is a Social Enterprise?
FRESH INC.: THE STAFF BLOG [Media] 6 Reasons Marketing to Hispanics Makes Sense
| WEDNESDAY, APRIL 10, 2013
For marketers this means that progressive online or social media programs should be as readily accepted and embraced among Hispanic consumers as the general market. Here''s why budgeting to target a Hispanic market is important, especially now. Growing Audience The commonly understood number of Hispanic consumers living in the U.S.
UP AND RUNNING [Media] Your Business Lives and Dies by Its Differentiator
| WEDNESDAY, JANUARY 8, 2014
In this brave new world we’re in today, with social media growing in importance every day, what you want your differentiator to be is just the first step. And then you hope that your customers get it, so it shows up in online reviews and comments and commentary in social media. It’s what makes you different. It’s very important.
- [Media] How VCs, Accelerators, and Coworking Spaces Put Communities in Buildings vs. Buildings in Communities
As much as a local community member might want to talk up a scene, the media always wants to follow the money. Startups had been located in Brooklyn for years, but it seemed that once the idea of more money flowing here came about from my fund , the media suddenly had an interest in what was on the other side of the East River.
READWRITE.COM [Media] Big Data: Overhyped And Overpaid?
| FRIDAY, JANUARY 25, 2013
© 2013 SAY Media, Inc. Sections. Social. Mobile. Enterprise. Cloud. Small Biz. About. Contact. Advertise. Privacy. Search. Follow us. Share. Share… on Facebook. on Twitter. on Google+. on Linked in. by Email. Social. Mobile. Enterprise. Cloud. Small Biz. Hot Topics. Microsoft. iPhone 5. Hurricane Sandy. Politics. YouTube. About.
FRESH INC.: THE STAFF BLOG [Media] Master the Art of Customer Loyalty
| THURSDAY, MARCH 14, 2013
Do you encourage your loyalty program participants to follow you on social media as well? If you don't have a loyalty program, you're not taking advantage of your happiest customers. Here's how to get started. Marketing your small business is easier said than done. So what’s your next move? First, invest in service.
YOUNGUPSTARTS [Media] Mobile Apps vs Mobile Web: Do You Have To Choose?
| TUESDAY, APRIL 26, 2016
For some, their top 5 could include social media or gaming, while others may spend more time in instant messaging. by Ajay Kapur, CEO and Founder of Moovweb. There have been countless debates about the demise of the mobile Web at the hands of mobile apps. Who’s winning? No one can agree. Amazon has more app revenue than mobile Web revenue.
DEIMAR [Media] Top Tips for Building a Great Team | Deimar ~ Business Tips and.
| MONDAY, MARCH 26, 2012
Businessman and Blogger passionate about life, Entrepreneurship, Finance and Social media. NAVMENU. Business. Strategies. Startup. Quotes. Contact. latest posts (Home). Mar 26, 2012. Top Tips for Building a Great Team. by Deimar Gutierrez. 26.3.12. Pin It. “Coming together is a beginning. Keeping together is progress. ” Babe Ruth.
- [Media] Fresh Small Business Ideas for a Successful 2016
Thanks to social media, crowdsourcing, and advances in mobile technology, the coming year will prove to be a banner year for small enterprise. Those ready to take on the challenge of entrepreneurship will find no better time to begin their journey than right now. How do they manage to do it?
FRESH INC.: THE STAFF BLOG [Media] Is Rewarding Customers for Referrals Worthwhile?
| MONDAY, OCTOBER 31, 2011
For more social-media strategies, go to www.inc.com/business-owner-social-media-tool-kit How Sweet Spot, a hair removal salon, used Blue Calypso's word-of-mouth solution to generate sales and repeat clients, something LivingSocial had failed to do. To sweeten the deal, Cox also rewarded endorsers with complimentary services.
HUNTER WALKER [Media] Why Your CEO Should Give You An Election Day Vacation
| TUESDAY, AUGUST 2, 2016
It wasn’t my first experience using simple tech tools to help people spread a message across social media. So, for this 2016 election I decided to get out of people’s social media and into their startups. I woke on Election Day 2012 with control of Barack Obama’s Twitter account. And Rihanna’s. But, still, wow. Your voice matters.
HEARPRENEUR [Media] 15 Entrepreneurs Discuss Why They Love Their Business
| SATURDAY, SEPTEMBER 17, 2016
The one thing that I absolutely love about my business is the constant exposure it gives me to a wide variety of perspectives. I am the CEO & Content Lead of a media company that aims to aggregate content on culture and history. Share Being in love is great. Being in love with your business, when you’re an entrepreneur, is even better.
FRESH INC.: THE STAFF BLOG [Media] 12 Female Entrepreneurs Who Inspired Us in 2012
| TUESDAY, DECEMBER 25, 2012
Shradha Agarwal of ContextMedia Shradha Agarwal with Context Media is an up-and-coming leader. These young women behind companies including Spanx and Polyvore made it big in 2012. Here's how they made an impression on YEC members. Here are their best answers. 1. can't wait to see what she accomplishes in 2013! -- Doreen Bloch , Poshly 2.
- [Media] Don't Know What 'Big Data' Is? You're Not Alone
Not surprising: SAP happens to sell such a tool, designed to track social media mentions in real time. A new survey shows small companies are eager to get big data--even though they're not sure what it is. If you think you know what "big data" is, do you believe your business peers would agree with your definition? Chances are, they wouldn't.
FRESH INC.: THE STAFF BLOG [Media] Advice From the 23-Year-Old Who Said No to Mark Cuban
| FRIDAY, FEBRUARY 1, 2013
They soon learned that tickets are indeed a hassle--drinking patrons are prone to lose them--so they designed a ticketless mobile system in which coat check attendants get a phone number and/or other information (such as social media handles) from patrons and take a quick picture of the patron's garment and a QR code. Want to scale quickly?
- [Media] Entrepreneurs Can Revitalize The Image Of Business
Scaling is done first by customer alliances through social media, and later by distributed joint ventures and coopetition. Large corporations and conglomerates, the engines of growth and vitality in the twentieth century, have lost their edge and their image. On the other hand, everyone wants to be an entrepreneur. Marty Zwilling.
- [Media] How Yahoo May Spend Its $8 Billion Alibaba IPO Windfall
Yahoo''s $8 billion windfall from Alibaba''s IPO is likely to be a boon for startups as the Internet media company acquires talent and new audiences. Colin Gillis, an analyst at BGC Partners, says MediaOcean, an open platform that connects advertising media buyers and sellers, might be a good bet. billion. While $11.5
UP AND RUNNING [Media] How and Why to Collect Customer Email Addresses
| MONDAY, NOVEMBER 2, 2015
If you have a little social media savvy, you can try Twitter’s lead generation cards. Are you collecting customer contact information? Being able to connect with your customers can be extremely beneficial to your new business, especially if you’re keeping a master email list. See Also: Target Marketing 101. MailChimp. MailKitchen. ReachMail.
FRESH INC.: THE STAFF BLOG [Media] 8 Things You Need to Know Today
| TUESDAY, APRIL 22, 2014
est, there''s Brooklyn Brewery founder Steve Hindy; Tim O''Reilly, founder of O''Reilly Media takes the keyboard at 1 p.m., A roundup of the day''s news--curated by the Inc. editorial team--to help you and your business succeed. 1. Ask Them Anything Reddit''s popular AMA--Ask Me Anything--series is on a bit of an entrepreneurship kick today.
DUCT TAPE MARKETING [Media] How to Systematically Build Personal Brand Authority
| MONDAY, JUNE 23, 2014
Just as the need for content has created a great deal of angst among marketers, social media and networks have created a great deal of confusion. How to Systematically Build Personal Brand Authority written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing. Today, authority is it.
- [Media] The Right Way To Get Funding From Family And Friends
Warm introductions from friends and family to existing investors is far more productive in fund-raising than email blasts, social media connections, or cold-calls to famous investors. Most entrepreneurs I know are so passionate about their new idea that they are surprised when family and friends don’t line up to invest in their new venture.
FRESH INC.: THE STAFF BLOG [Media] How to Get Free TV Exposure for Your Business
| THURSDAY, JANUARY 2, 2014
Mainstream Media Opportunities Don''t Happen By Accident In this case, we were aware (along with the rest of the world) that Twitter''s IPO was impending. We knew it would need to have broad appeal, if we were to be covered by media outside of my company''s Internet marketing niche. TV still offers massive exposure for your brand.
- [Media] Great Startups Sell Around Gartner Hype Predictions
Media tablets, biometric authentication, and speech recognition are on the slope of enlightenment, and predictive analytics is now in the plateau of productivity. The Hype Cycle was a concept put forward by Gartner, Inc. back in 1995 meant to apply to technology product evolution and acceptance. Peak of inflated expectations. Marty Zwilling.
DUCT TAPE MARKETING [Media] 5 Stages of the New Sales Cycle
| THURSDAY, JULY 21, 2011
Prospects today serve up a buffet of information via social media and we can gain incredible access to their challenges, requests, chain of command and recent changes – basically a selling road map – if we only listen. Creating happy customers is mostly what generates long-term profit. Below are the 5 stages in the new sales cycle.
SETH LEVINE'S VC ADVENTURE [Media] One platform to rule them all
| WEDNESDAY, MARCH 21, 2012
The marketplace combines thousands of quality-vetted online and offline media sources (internet, print, out-of-home, television, radio and call centers). To me it represents the future of performance marketing. I write often about my love of start-ups. And each stage has its own cadence (which, of course varies from business to business).
VC CAFE [Media] Proof That Your Audience Is Online
| TUESDAY, AUGUST 16, 2011
As a case in point, let’s look at a question we received from an attendee of our recent webinar, " Social Revolution: Connecting with Today’s Customer ": “What if your customers aren’t on any type of social media at all? Let me guess -- you are reading this article because you doubt your audience is online?
BERKONOMICS [Media] Four ways to find new business in the new year
| THURSDAY, DECEMBER 31, 2015
We think of media advertising as either paid or free – placed by paying a fee or by a PR firm or by you at no placement cost, especially when you provide editorial content beneficial to the publisher. Owned media comes from the databases you own, such as your company’s web site, email. Happy New Year from Dave and BERKONOMICS.
- [Media] Blinkist Helps You Read Books in Only 15 Minutes
The middle screenshot above shows the highlight option which allows you to highlight a section of text and then share it on social media and/or save it to your Blinkist account, organized nicely by title and date. Until now. All thanks to Blinkist. What is Blinkist? Blinks are powerful bites of insight from outstanding nonfiction.
DUCT TAPE MARKETING [Media] How to Pick a New Lead Generation Channel
| THURSDAY, SEPTEMBER 3, 2015
Social Media. How to Pick a New Lead Generation Channel written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. photo credit: 123rf.com. To make sure everyone is on the same page, here’s what we define a marketing channel as: A marketing channel is a way of speaking to your customers. Google AdWords.
- [Media] Companies' All-Time Best April Fools' Day Pranks
Twitter vs. Twttr Social media platform Twitter announced it would be changing into a two-tiered service starting on April 1, 2013. From Warby Parker''s canine glasses line to Honda''s in-car haircutting tool, it seems like every company is using the holiday to engage their customers. But tricking people on April 1 is not a new trend.
SMALL BUSINESS FORCE [Media] Make Them "An Offer They Can't Refuse!"
| FRIDAY, MARCH 1, 2013
With social media, word of mouth will spread. Surely, that phrase from "The Godfather" conjures up a particular vision in your mind. Backing it was a threat either implied or real (in the case of that particular Hollywood producer, very real). Meaning that you make a great offer and you back it up with your delivery on that offer.
FRESH INC.: THE STAFF BLOG [Media] 6 Things You Need to Know Today
| WEDNESDAY, APRIL 30, 2014
Given the photos, personal data, financial information and social media activity stored on phones --all information which could easily affect people other than the suspect -- the decision could have big implications for online privacy.-- A roundup of the day''s news--curated by the Inc. But don''t take it from them, take it from Red Bull.
- [Media] 3 Exercises To Improve Your Creative Thinking Skills
Hi there, this week’s article is going to be very brief. Instead of lots of words, I’m going to give you three creativity exercises, so you can do some brain training and test yourself on your creative thinking skills. Creativity Exercise 1 Click on the image to download the exercise. didn’t spark up anything. Cheers, Neroli.
UP AND RUNNING [Media] 10 Leasing Tips Every New Business and Startup Should Know
| WEDNESDAY, FEBRUARY 1, 2012
Also run a search on social media sites like Twitter. 10 Leasing Tips Every New Business and Startup Should Know. By Michael Lockwood, President of TEQlease Capital. Startups and new businesses should consider the following tips to make sure that they don’t make any costly mistakes. Always compare rates, lease terms, fees and options.
- [Media] How Our Customers Helped Us Create a Better Product
You reach down to snap a shot, "life-logging" your day and syncing the media at night. Drew Martin, founder of the life-logging device MeCam, explains how his product evolved with the help of some early fans. The MeCam is not your average digital device. You end up with a record of activities, a kind of "digital urn" you can keep forever.
- [Media] Why (and How) Your Business Should Get Visual
Knowing your advocates and influencers on these networks and running contests and sweepstakes to distribute your SKUs in the visual feeds is a great way to generate free earned media and traffic from these channels. Visual networking sites like Pinterest and Instagram can help grow a brand. What is visual networking? The reason?
UP AND RUNNING [Media] What New Payment Options Can You Offer Customers?
| WEDNESDAY, DECEMBER 10, 2014
Despite the media coverage, Apple Pay hasn’t been released to the public. Whether consumers will pay by credit or debit card, check and cash are no longer the only payment consideration for merchants—particularly as payment technology has evolved to include EMV credit cards, contactless payment, and mobile wallets. Contactless Payments.
FRESH INC.: THE STAFF BLOG [Media] How To Gauge Customer Demand
| WEDNESDAY, NOVEMBER 27, 2013
Social-Media Surveys Every month, Julep asks its fans on Facebook and Instagram to vote on which products they prefer. Cosmetics company Julep launches 300 products a year. Here''s how it makes sure customers will buy them. Julep , a Seattle-based cosmetics start-up, is constantly launching new products--about 25 a month.
FRESH INC.: THE STAFF BLOG [Media] Too Much Targeting Misses the Bull's-Eye
| WEDNESDAY, AUGUST 21, 2013
Social media is a sea change, and comments sections or reviews sites give consumers the eye-opening power to change their brand loyalties in a moment. It let their customer base (and their businesses) grow organically from a core base of early adapters to more mainstream consumers who caught on through media attention and personal experience.
- [Media] 3 Tips For Finding The Right PR Agency
PR is an important way to garner more attention and visibility for you that goes outside the traditional marketing routes and instead focuses on editorial content, media outlets and other organic (and free!) press coverage opportunities. Here are three tips for finding the right PR agency for you and your business. What is it? Wrong.
DUCT TAPE MARKETING [Media] How to Deliver an Experience
| TUESDAY, APRIL 26, 2011
SIMPLE, EFFECTIVE AND AFFORDABLE SMALL BUSINESS MARKETING Home About Consulting Products Programs Workshops Blog Resources Contact Subscribe by RSS Subscribe to Duct Tape Marketing by Email Small Business Week 2011 Our winners! The Referral Engine – Teaching Your Business to Market Itself – by John Jantsch. And what's this?
DUCT TAPE MARKETING [Media] The Impact of Better Design
| FRIDAY, OCTOBER 12, 2012
The design was completed by Rafal Tomal and Josh Byers of Studio Press, part of the Copyblogger Media. I’ve been investing in better design lately and it’s making me money. But, what is better design? photo credit: jm3. For some that term might simply mean better visual appeal, more pleasing to the eye or stylish. If You Liked This Post.
FRESH INC.: THE STAFF BLOG [Media] 6 Signs You're Not Fit To Lead
| WEDNESDAY, NOVEMBER 28, 2012
You don’t need to run a global media empire to fall into this trap. Leadership isn't forever. Here are six signs it's time to step down. Many leaders remain in power unless a clear “mistake” derails their tenure. Yet, many leaders also struggle with remaining fully committed to the challenges of leadership. He said no.
BOTH SIDES OF THE TABLE [Media] Making Sense of the Stock Market Drops in Relation to Venture Financing
| MONDAY, AUGUST 24, 2015
You thought media twitter was bad… You thought tech twitter was bad… — Hunter Walk (@hunterwalk) August 24, 2015. If you didn’t notice that the stock markets in the US dropped nearly 4% today (after falling last Thursday and Friday) then you were probably completely off-the-grid and on vacation. And I said so publicly.
FRED DESTIN [Media] Dustin Dolginow for President !
| WEDNESDAY, JANUARY 11, 2012
Right now he's involved with a number of our companies including fundraise.com , ObjectiveLogistics , PowerInbox , Kinvey and Adsafe Media. He's young, he's hungry, he's lean. Here is the all new 2012 model of the Atlas Venture tech principal: Dustin "Double D" Doooolginow. Dustin joined us almost two years ago. All of these he champions.
FRESH INC.: THE STAFF BLOG [Media] 5 Incredibly Effective Ways to Work Smarter, Not Harder
| WEDNESDAY, APRIL 2, 2014
The tips were provided by Belle Beth Cooper, content crafter at Buffer , the maker of a social-media management tool that lets you schedule, automate, and analyze social-media updates. Small changes. Big results. Regular readers know I definitely believe in the power of hard work. But we can all work smarter, too. Here are five: 1.
VIEW FROM SEED [Media] Should Startups Blog? An Essay (with Data) to Decide Once and For All
| THURSDAY, JANUARY 8, 2015
My definition is as follows: Content marketing is just solving the same problems that your product solves through media you create and promote. Visit a startup’s website, and you’ll eventually drift towards a few standard links, from About to Team to Contact. So, should startups blog? That’s it! Jargon Interesting, right?
- [Media] What It Takes to Be a Great CEO
He must develop relationships with investors, the media, other CEOs, and bankers. Make sure to grow your leadership skills alongside your growing startup. If you''re running a startup, how do you know if you have what it takes to be great ? The answer is made more complicated because startups go through fundamental changes as they grow.
VIEW FROM SEED [Media] How a Seed-Stage Startup Should Think About Brand: A Conversation With Jesse Derris
| TUESDAY, MARCH 8, 2016
My advice is simple: Go talk to someone who understands earned media (mainly press) long before you have a need for it — in many cases before you even have a fully developed product or brand. Jesse Derris is the founder and CEO of Derris & Company , a PR, branding, and communications firm based in New York. They’re malleable.
START UP BLOG [Media] The culture of the power flip
| MONDAY, FEBRUARY 16, 2015
We got tricked into believing that we should leave creative pursuits to others in the media, in the movies, and to the rock bands with recording contracts. Many of the economic ideologies we learned in business school are turning upside down. What once worked, now doesn’t. What was expensive, is now cheap. To those who got picked.
- [Media] The Case for Ending Sales Commissions
related change in sales is the impact of social media on your company’s reputation. Changes in the way salespeople work and the way their performance is managed could render traditional commission plans obsolete. As the article noted, “To many in the highly competitive world of sales, such a move is tantamount to blasphemy.”
YOUNGUPSTARTS [Media] Welcome To The Year Of The Customer
| SUNDAY, JANUARY 10, 2016
At the same time, enterprises today can leverage the cloud to make faster, more efficient software changes; use social media to connect with customers; deploy predictive analytics to determine what their customers will want and connect and control devices via a central point with the Internet of Things (IoT). billion to 8.6
HUNTER WALKER [Media] “Why give up that much equity for an amount we could raise other ways?:” SMB Tech Talk from ArtJamz
| FRIDAY, JUNE 10, 2016
As media / communications professional my business chops were lacking. We further leverage mailchimp (eblasts), wordpress (website), hootesuite (social media messaging), review sites such as Yelp! We use a service called Scene Squid to get our classes and events listed on local media event calendars. How did it all begin?
UP AND RUNNING [Media] Q: How do you identify new market opportunities strategically?
| FRIDAY, MAY 24, 2013
” Provide as many channels as possible for your fans to provide feedback, phone numbers, email addresses, social media, surveys, etc. This will also be an excellent way to track and identify new market opportunities that you may not come across until it’s too late. - Fehzan Ali , Adscend Media LLC. Use Google Trends.
CONVERSIONXL [Media] Should You Use Navigation on Landing Pages? A Data-Driven Consideration
| TUESDAY, DECEMBER 13, 2016
For example, social media links on landing pages give marketers the opportunity to increase the social outreach of their pages. Allow visitors to share the landing page via social media channels. Landing Page Optimization. However, surveys say only about 22% of businesses are satisfied with their conversion rates. Alarming, yes.
FRESH INC.: THE STAFF BLOG [Media] 4 Things You Must Do Before Pitching Investors
| FRIDAY, DECEMBER 13, 2013
Identify your company''s goals and values, then bring them to light through a solid social media presence, dedication to snagging media attention, a well-maintained blog, and reliable customer service and engagement. runs stories constantly on the challenges of getting funding for your business. Solidify your brand. Revenue is the No.
FRESH INC.: THE STAFF BLOG [Media] 4 Reasons to Reprioritize Mobile
| WEDNESDAY, APRIL 24, 2013
These include computers, smart phones, tablets, game systems, Blue Ray DVDs, and streaming media desktops. Businesses of all sizes need to stop looking at mobile website strategies as a backup to their regular website. Here are four reasons to reprioritize. For my aging eyes and stubby fingers, it was a pain. All of my information was lost.
- [Media] The Irresistible Attraction Of Online Entrepreneurship
Last week I wrote about my social media adventures and the results I’ve had even though I’m not a social media guru. expressed similar ideas to Kerry in my previous article about the importance of creating connections for business through social media. There are three reasons this information is valuable. love those moments!
FRESH INC.: THE STAFF BLOG [Media] 7 Marketing Conferences That Will Help Grow Your Business This Year
| TUESDAY, FEBRUARY 4, 2014
The best internet marketing conferences are feeding this need for cohesion with multi-channel marketing training that spans content marketing, PPC, social media , SEO, and more. Held in Seattle mid-July, this event is three days of actionable advice and networking opportunities for marketers in search, social media, content, CRO, and more.
FRESH INC.: THE STAFF BLOG [Media] The Fascinating Marketing Power of Fear
| THURSDAY, FEBRUARY 13, 2014
new media forms such as advergames or social media options) then they might be able to see enhanced emotional attachment through fear A new study reveals that fear can lead consumers to love your brand. Want customer loyalty? Be there when they''re scared and alone. Why does this finding matter? Marketers are afraid of fear.
FRESH INC.: THE STAFF BLOG [Media] Hardware Wants to Be Free
| WEDNESDAY, DECEMBER 26, 2012
For years, people in the media business have been bedeviled by the oft-cited idea that "information wants to be free." But that means a major shift in strategy for not just hardware companies, but everyone in the tech and media industries. Tech start-ups, take note. Everyone loves something for nothing. Creation is expensive. Too much?
FRESH INC.: THE STAFF BLOG [Media] 4 Mistakes You're Probably Making on Your Website
| THURSDAY, DECEMBER 5, 2013
Instead, Chen says, whenever possible use a video, diagram, or other type of media to get your message across. Launching a website is only half the battle. Now, find out how to get it right. So you finally got around to building a website , but now you''re wondering why it''s not driving the results you''d hoped for. Here''s what he said: 1.
YOUNGUPSTARTS [Media] Three Ways To Prevent Data Loss And Strengthen Cyber Security
| THURSDAY, MARCH 14, 2013
Cybercrime is a growing problem worldwide, and although media coverage generally focuses on data breaches that occur at large corporations or government agencies, small businesses and entrepreneurial ventures are also vulnerable. By Bill Carey, Vice President of Marketing & Business Development, Siber Systems Inc. . Get managers on board.
THE EQUITY KICKER [Media] What investors look for in a startup
| TUESDAY, OCTOBER 14, 2014
The best way to to get a relationship started is with an introduction, but interacting on social media, networking at cocktail parties and attending office hours or other drop in sessions also works. The post below first appeared as a guest post by me on the Web Summit Blog. Marc Andreessen wrote about this once. Good luck! Venture Capital
THE PRODUCT GUY [Media] Strategic Function of Product Management
| MONDAY, MARCH 21, 2011
Paul Gray has spent ten years working in the entertainment, media and communications industries within Australia and Europe. Very close runner-up to The Best Product Person of 2010 was Paul Gray. Paul worked in both B2B and B2C roles for organizations including Disney, Foxtel, and British Telecom. He is intensely focused on his customers.
FRESH INC.: THE STAFF BLOG [Media] How to Get Fiercely Loyal Customers
| WEDNESDAY, SEPTEMBER 4, 2013
Think of the impact when their Fiercely Loyal community (including drivers) takes to social media to fight for them in cities they''re looking to expand in. You want your customers to not just love your brand--but be absolute fans of your company. Here''s what you need to know. readers: What is "Fierce Loyalty"? They are just too invested.
ARCTICSTARTUP [Media] Smarp Rounds up €225k in Seed Round
| WEDNESDAY, NOVEMBER 27, 2013
According to their researches, more than half of employees feel like they could publish company related content into their personal social media, such as LinkendIn, if only they were encouraged to do so from the highs of the chain-of-command. Helsinki based startup, Smarp , is on the rise. It''s a sweet idea actually.
GRADE A ENTREPRENEURS [Media] Go for it! The democratization of the video game industry
| WEDNESDAY, JULY 13, 2011
Jeremy Rossmann is a rising junior at MIT joint-majoring in comparative media studies and mathematics with computer science. Guest Writer: Jeremy Rossmann*. Nothing’s stopping you: Five years ago, you needed thousands of dollars and an established company to get your hands on a development kit from Nintendo, Sony, or Microsoft. Read on.
THE PRODUCT GUY [Media] Achieving Team Buy-in in Product Management
| TUESDAY, APRIL 5, 2016
Ari Tiktin Mobile & Emerging Media Product Director, CNBC. He began his product work at Broadcast Interactive Media, where he launched a video publishing platform for broadcast news sites. In our a recent live stream from one of our mentors of The Product Mentor , Ari Tiktin, lead a conversation around “Achieving Team Buy-in”.
FRESH INC.: THE STAFF BLOG [Media] Talk to Your Customers; You Might Learn Something
| MONDAY, AUGUST 13, 2012
The Harvard Business Review just published a study about the low percentage of CEOs who use social media in their business. I was shocked by some of the comments made about how CEOs have "people" for that. CEOs need to put themselves out there to see what their customers are saying. And the best way is to communicate with them directly.
YOUNGUPSTARTS [Media] Building A Women’s Business That Feeds Your Soul – Find Your Tribe
| MONDAY, MAY 9, 2016
Do online searches through the social media channels. Invite people on your email list, or in your address book, and be sure and post it on your favorite social media channels too. Build a community on social media. It’s better to pick one or two social media channels, and do a deeper dive with them.
GENUINE VC [Media] Beer Kegs and the Future of Venture Capital: What It Means for Entrepreneurs
| TUESDAY, OCTOBER 11, 2011
While social media has brought greater transparency to many aspects of the VC business, it’s still a relationship-driven and moderately opaque industry. Last September I wrote a post outlining my view of the venture capital industry: increasingly evolving like the beer industry as it continues to mature. So what’s going on?
FRESH INC.: THE STAFF BLOG [Media] Not Fooling Anyone: Employees' Strangest Sick Day Excuses
| MONDAY, NOVEMBER 11, 2013
This included looking at employees’ social media posts and even driving by their house. A survey from CareerBuilder produced a list of this year''s most outrageous reasons for calling in sick. “It is better to offer no excuse than a bad one," George Washington once said. Employee was quitting smoking and was grouchy.
DUCT TAPE MARKETING [Media] 5 Keys to Adopting Marketing Automation
| THURSDAY, NOVEMBER 10, 2016
Who is interacting with your social media pages? Take the time to build your list organically through your website, social media pages and other marketing efforts. 5 Keys to Adopting Marketing Automation written by Guest Post read more at Duct Tape Marketing. photo credit fotolia. What messages should you send via email? Go all in.
DUCT TAPE MARKETING [Media] Why Video Marketing is Underrated (and How to Use it to Your Advantage)
| FRIDAY, JANUARY 17, 2014
Post them to social media and your blog page. Why Video Marketing is Underrated (and How to Use it to Your Advantage) written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing Today is guest post day here at Duct Tape Marketing and today’s guest is David Preston – Enjoy! Words tell the story.
FRESH INC.: THE STAFF BLOG [Media] 8 Tips to Improve Your SEO Now
| MONDAY, NOVEMBER 12, 2012
Tasha Mayberry, the founder of Social Media 22 , says to think outside of the box. Stop languishing in a dark corner of the World Wide Web. Grab your developer and go through this checklist to start getting more traffic. Is your website living in a dark corner of the Web? Adding metatag keywords is no longer enough to draw Web visitors.
- [Media] How To Get Real Traffic To Your Website
Share your website on social media or start following you. Finding your audiences on social media. Search for your keywords with a hashtag (#) in social networks like Twitter. · Use Buzzsumo to define who has shared similar content on social media. · Use Klout to find top experts. Normal. 0. false. false. false. Normal. 0.
- [Media] 10 Things to Watch During Small Business Week
Getting Started With Social Media" Google+ Hangout Each day at 4 p.m. The first panel is on "Getting Started With Social Media." I''ll be talking with marketing representatives from Google, the head of small business marketing at Twitter, an expert from Constant Contact, and the managing director of a leading digital marketing strategy firm.
UP AND RUNNING [Media] If I Gave You a $100,000 Marketing Budget, What Would You Do With It?
| FRIDAY, AUGUST 8, 2014
Social Media. Let’s face it: developing a marketing budget for a small business is usually not a very big priority. Typically, we just don’t have enough money to warrant having a formal marketing budget. Sometimes we just ignore doing one because it’s depressing. Why bother? The answer is quite simple. Marketing Strategy.
CROWDSPRING BLOG [Media] Lean Marketing 101: Setting Goals
| TUESDAY, JANUARY 18, 2011
How To Strategy business marketing social media start-up tips advertising brand awareness branding goals lean lean marketing small biz small business startups strategies tacticsA few weeks ago, I wrote about Lean Marketing Strategies for Small Businesses and Startups. Many asked if we could share more lean marketing strategies and tips.
CROWDSPRING BLOG [Media] crowdSPRING Community Gives Back – MagazineLiteracy.org
| WEDNESDAY, AUGUST 18, 2010
Tags: Awesomeness business community crowdsourcing design inspiration social media at-risk children charity domestic violence literacy literacy programs magazineliteracy.org non profit
CROWDSPRING BLOG [Media] JUST (don’t) DO IT
| WEDNESDAY, MARCH 31, 2010
Tags: Strategy business marketing social media start-up tips advertising headlines taglines
CROWDSPRING BLOG [Media] JUST (don’t) DO IT
| WEDNESDAY, MARCH 31, 2010
Tags: Strategy business marketing social media start-up tips advertising headlines taglines
FRESH INC.: THE STAFF BLOG [Media] I'm the Boss. Stop Asking to Speak to My Husband
| THURSDAY, APRIL 3, 2014
She and her husband, Hannes Luth, founded Wunderbar Media, an Arlington, Virginia-based consulting firm that provides marketing strategies and media training. And it would certainly have prevented Wunderbar Media from offering its best possible service, which includes 100 percent of Jessica''s talents.
- [Media] 5 Principles That Drive The New Market For Sharing
Often these communities are built around special interest groups, where the members interact through social media, help each other, and trust each other, and the relationships go well beyond the transactions. Usually these are revenue-generating e-commerce sites, or have the potential to be revenue-generating. Insurance. Healthcare.
DUCT TAPE MARKETING [Media] Weekend Favs June Twenty-Five
| SATURDAY, JUNE 25, 2016
Good stuff I found this week: Stencil – Ridiculously simple image creation for social media marketers, bloggers and small businesses. Weekend Favs June Twenty-Five written by John Jantsch read more at Duct Tape Marketing. The photo in the post is a favorite for the week from online source or one that I took out there on the road.
THE NEXT WEB [Media] Why you probably don’t need an API strategy
| SUNDAY, SEPTEMBER 15, 2013
These examples range from media companies (NPR, The New York Times, The Guardian) to financial institutions (PayPal, E-Trade) to social media sites (Twitter, LinkedIn). Daniel Jacobson ( Twitter | LinkedIn ), is currently director of engineering for the Netflix API. He is also the co-author of APIs: A Strategy Guide.
SEEING BOTH SIDES [Media] Don't Forget the "Tech" in "AdTech"
| THURSDAY, JUNE 27, 2013
Tremor is the first public offering of an adtech company since Millenial Media''s IPO in April 2012. Today''s IPO by Tremor Video is seen by many as a harbinger for the adtech community (full disclosure: Tremor Video is a Flybridge portfolio company). Rightly so. But, in every industry, software improves and gets simpler and simpler.
OCCAM'S RAZOR [Media] Rock Analytics More: Obsess About Goals And Goal Values!
| WEDNESDAY, FEBRUARY 10, 2016
Because you've created relevant goals, you would of course start that journey by looking at your Owned, Earned and Paid media all in one place. If you don't have goals, you are not doing digital analytics. You are doing i am wasting earth's precious oxygenalytics. Let's back up. Let me start with a story. Amazing, right?
MIKE MICHALOWICZ [Media] Don’t Be The “The”
| THURSDAY, JULY 4, 2013
You know the type: the social media expert, the small business guru, the corporate culture coach. There is an interesting phenomena that happens when you do a lot of speaking – you see a lot of other people speak. They can teach you a lot. Firstly, I learn a lot about their subject. Cue The Eye Rolls. It’s being the expert. Every time.
FRESH INC.: THE STAFF BLOG [Media] 9 Questions to Ask Before Sending That Marketing Email
| WEDNESDAY, MAY 28, 2014
Your customers trust you with their email addresses. Make sure you respect that trust by ensuring every email is the best it can be. Here''s a checklist to help. Much of this accumulated wisdom is hugely valuable, but it can also be overwhelming. Vero, makers of email marketing software, think they can help. Did I Write a Killer Subject Line?
FRESH INC.: THE STAFF BLOG [Media] 5 Job Boards that Streamline Your Hiring Process
| THURSDAY, DECEMBER 12, 2013
Mashable Job Board What it is: Mashable''s Job Board, caters to creative and media professionals, and it includes levels that range from interns to executives. If you are looking for top talent with very specific expertise, skip the general job boards and post to niche platforms instead. Looking to fill a key role at your startup?
FRESH INC.: THE STAFF BLOG [Media] Watch Your Words: The Real Lesson of the French Bra Study
| TUESDAY, APRIL 16, 2013
How to create a perfect media storm: Add one part apparent scientific certainty to one part sensationalism, stir in a double dose of sexiness and, for the coupe de grace, sprinkle a little bit of French mystique on top. You can''t put the genie back in the bottle, so think carefully about what you say no matter how obscure the media outlet.