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  • STARTUP LESSONS LEARNED  |  TUESDAY, MARCH 11, 2014
    [Media] Two New Experiments from The Lean Startup Conference Team
    Our stellar list of experts have deep expertise in Lean Startup methods, entrepreneurship, user research, design, analytics, engineering management, PR, social media, startup law, corporate innovation, social-sector innovation, venture capital and more. Quick Consulting , an evening event on March 27 in San Francisco. Office Optional.
  • ROB GO  |  THURSDAY, MAY 2, 2013
    [Media] Boston Strong
    But forget what the media says. Maybe this is why the tech community here has been less embraced by pop-tech media which seems to care more about movie-star investors than real businesses. There are things on the ground here that make this place really great, and the folks that were honored last night really hammered it home for me.
  • DUCT TAPE MARKETING  |  THURSDAY, MAY 30, 2013
    [Media] Writing for the Web: Tips, Tricks and Standards
    More than ever, PR firms, social media marketers, and search optimizers are rushing to push out more web content for clients. Andy Crestodina is the Strategic Director of Orbit Media , a  Chicago ecommerce company.  He’s also the author of  Content Chemistry, An Illustrated Guide to Content Marketing. And the best copy will win.
  • GOOGLE VENTURES  |  TUESDAY, APRIL 24, 2012
    [Media] Change aversion: why users hate what you launched (and what to do about it)
    When these changes generate strong reactions, people often turn to social media to vent — amplifying individual voices into a torrent of angry petitioners, digital torches in hand, demanding a return to the familiar, older, “better” product. Change is good. When a product becomes more fun or makes us more efficient, we embrace change.
  • FRESH INC.: THE STAFF BLOG  |  FRIDAY, DECEMBER 6, 2013
    [Media] Nailing the Convenience Factor in Customer Service
    With iTunes and Spotify, we have every song we''ve ever wanted waiting in our pockets; with Yelp and Google, we can find every restaurant that serves any kind of food in any city; and with social media, we have up-to-the-minute information about what our friends, family, and disparate networks are reading, seeing and doing.
  • OCCAM'S RAZOR  |  MONDAY, FEBRUARY 25, 2013
    [Media] Excellent Analytics Tip #22: Calculate Return On Analytics Investment!
    Media Optimizations 2. Identifying which model to use to attribute credit for a single conversion across multiple media channels is immensely difficult. Analysts: Put up or shut up time! This blog is centered around creating incredible digital experiences powered by qualitative and quantitative data insights. Isn't it amazing?
  • ARCTICSTARTUP  |  WEDNESDAY, NOVEMBER 2, 2011
    [Media] Finnish Gaming Industry: 165M Euros and 1200 Employees
    Despite this somewhat significant size of the industry for such a small country, it has yet to see any real public acknowledgement from media at large or politicians. Those are the strategic figures of the Finnish gaming industry at the moment. The background of the gaming industry is in the demo scene of the late 1980s and early 1990s.
  • FRESH INC.: THE STAFF BLOG  |  FRIDAY, NOVEMBER 11, 2011
    [Media] Gadget Review: The Amazon Kindle Fire
    Quick: Name a company that starts with an A , makes beautifully designed products, and has radically changed how we consume media. It just might be the best product Amazon has ever released. The burning questions is, should you get one? Inc.com columnist John Brandon weighs in. If you’re thinking it’s Apple, think again. At 14.6
  • FRESH INC.: THE STAFF BLOG  |  TUESDAY, FEBRUARY 25, 2014
    [Media] Best Advice I Ever Got: Chuck Cohn
    There are many platforms available to collect customer feedback, such as email, online surveys and social media. Entrepreneur Chuck Cohn explains why knowing your business inside out is crucial (even if you''re scared of what you might learn). He shares the three lessons that made it possible. metropolitan areas. Metrics are your friend.
  • FRESH INC.: THE STAFF BLOG  |  MONDAY, DECEMBER 10, 2012
    [Media] 6 Ways to Spread the Holiday Spirit
    Here at VerticalResponse, we've got our noses to the stone and working 'round the clock to make sure our small business customers are successfully promoting the heck out of themselves through email marketing campaigns , social media and holiday events. December is the busiest month for many companies, including mine. Have a festive contest.
  • BUSINESS OF SOFTWARE BLOG  |  MONDAY, OCTOBER 13, 2014
    [Media] 31 things I learned the hard way about growing a SaaS business. GBP from Duane ‘Startup’ Jackson, Kashflow
    This encourages social media posts about your service – “anyone got an invite code for Flinkywinks?”. Be a human on Twitter and other social media, not just a company. It’s called social media for a reason. A guest blog post – a quick read with 31 real life lessons learned building a SaaS business. Duane is different.
  • LIFE BEYOND CODE  |  THURSDAY, JUNE 20, 2013
    [Media] How to get your network working
    In the world of social media, a network can mean a lot of things. Unfortunately, your network is not equivalent to the sum of all the friends, follower and connections across your social networks. That would be a fantasy. qualified it with “some degree” because everything is not always proportional. Nature of your Network.
  • FRESH INC.: THE STAFF BLOG  |  FRIDAY, APRIL 11, 2014
    [Media] What I Learned From My First Time Writing on LinkedIn
    The most helpful was Neal Schaffer, a social media expert who provided no fewer than nine practical tips. Once limited solely to influencers such as Richard Branson and Bill Gates , LinkedIn recently opened the platform to all subscribers. Since then, many people have been clamoring to make their voices heard on the site. What I Did Right 1.
  • FRESH INC.: THE STAFF BLOG  |  THURSDAY, NOVEMBER 7, 2013
    [Media] A Glimpse Into the Future: What Sales Will Look Like 5 Years From Now
    Social media, outsourced meeting makers, earned media, and other mechanisms are entering and developing in the market for the single purpose of getting higher up the food chain in the buying organization as a way to bypass the structured purchase. 4. What will the future bring for sales professionals? It is also not absolute.
  • AGILE VC  |  THURSDAY, MAY 22, 2014
    [Media] Alibaba S-1: How Well Do They Monetize?
    But Alibaba is clearly making it up on volume as they say. 4)  It’s Unclear if Alibaba Looks Like an Media Company or a Marketplace – To be clear, Alibaba’s sites are obviously marketplaces. Today I’m going to analyze monetization across Alibaba’s various businesses. cents.
  • UP AND RUNNING  |  WEDNESDAY, NOVEMBER 12, 2014
    [Media] Are You Ready for Equity Based Crowdfunding?
    Most of your network’s retention and growth presumably will come through your interactions and networking on social media platforms, such as Facebook, Google Hangout, and Twitter. Accordingly, your business may continue to use social media to build relationships and circulate information. Equity crowdfunding vs. donation crowdfunding.
  • MARK BIRCH  |  MONDAY, NOVEMBER 14, 2011
    [Media] World online music sales seen up 7 percent in 2011
    Would not be surprised if the free fall is even faster for physical media than what is predicted. World online music sales seen up 7 percent in 2011 : infoneer-pulse : Global online music revenues are expected to rise by about 7 percent this year to $6.3 By 2015, Gartner forecasts online music spending will rise to $7.7 billion from $5.9
  • MARKETING JUNKIE  |  THURSDAY, MAY 6, 2010
    [Media] Consistency is One Key to Killer Branding
    Make sure that your logo is clearly displayed and when possible, use the same color scheme on all of your collateral materials, including social media. By Anita Wong. Does your website look one way, your blog another way, your Facebook fan page still another way, and your Twitter page looks like something else?
  • SETH LEVINE'S VC ADVENTURE  |  THURSDAY, APRIL 1, 2010
    [Media] Medialets Announces Universal Mobile Ad SDK
    Publishers can serve Medialets rich media ads, ads from other mobile ad networks as well as ads from their own first party ad server – all from one SDK. Earlier this week, Medialets made a significant announcement : the launch of their universal mobile ad SDK. We’re excited that Medialets is in the middle of the mobile ad revolution.
  • READWRITESTART  |  MONDAY, AUGUST 20, 2012
    [Media] Why Venture Capital No Longer Defines Innovation
    million on Kickstarter is a perfect example of how venture capital is being complemented by new approaches propelled by social media. Michael also founded four other startups, including MacWEEK and ICONOCAST, and authored Social Engagement Marketing, an easy-to-navigate guide to the world of social media. It just doesn’t fit.
  • FRESH INC.: THE STAFF BLOG  |  MONDAY, NOVEMBER 18, 2013
    [Media] How to Pitch Respectfully (Put Down the Phone)
    Lawler’s phone is easily-available with a few searches of media databases, leading to hundreds of rage-inducing cold calls each month. Why PR people need to read more and call less. In May 2012, Ryan Lawler joined tech blog TechCrunch after a career that spanned other successful tech blogs such as GigaOm and Light Reading. The result?
  • VC CAFE  |  TUESDAY, JUNE 22, 2010
    [Media] Perfecto Mobile Gets Perfect Backer in Vodafone Ventures for App Testing in the Cloud
    The sum of the round was undisclosed, but sources in the Israeli media estimate it at $4-5 million. V odafone’s venture capital arm made a strategic minority investment in Israeli startup Perfecto Mobile , joining previous backers Carmel Ventures and  Vertex Venture Capital who invested $7 million ten months ago.
  • AUSTIN STARTUP  |  TUESDAY, JANUARY 10, 2012
    [Media] Socialware Raises Series C from CrunchFund and Others
    Socialware, the leader in social media compliance and engagement, today announced that CrunchFund, founded by tech industry veterans Michael Arrington, Patrick Gallagher, and MG Siegler, will join other investors in a $7M series C round of funding. Many companies miss the mark by only leveraging social [.].
  • FRESH INC.: THE STAFF BLOG  |  MONDAY, JUNE 10, 2013
    [Media] Test the Performance of Your Homepage: 3 Tips
    Having an optimized homepage experience is critical to our business because we have to get folks to sign up for a free trial of our e-mail and social media marketing services. Your homepage may be the hardest working page on your website, so make sure you know what''s working and what''s not. Ready, Set, Test! Cool stuff!
  • UP AND RUNNING  |  THURSDAY, FEBRUARY 19, 2015
    [Media] How to Use Google and Facebook for Customer Segmentation
    The ability to search through all the data in social media is thought by many to be the next technological “golden goose.” What is customer segmentation? Customer segmentation allows businesses to target specific groups of people so that they can reduce risks and sensibly allocate their marketing resources. Understanding the Data.
  • DUCT TAPE MARKETING  |  WEDNESDAY, JUNE 29, 2011
    [Media] Google+ Offers Great Business Potential :: Small Business.
    Related Posts: Getting More From Your Google Maps Profile Adding the Google +1 Button A Facebook and Google Reader App for Bloggers Real Time is Big Time Google Adds Wonderwheel Search Results Option Posted by : John Jantsch on Jun 29, 2011 | 7:21 am Categories : Social Media , Web Marketing Tag : Google Popular Posts Adding the Facebook Like.
  • FRESH INC.: THE STAFF BLOG  |  FRIDAY, AUGUST 17, 2012
    [Media] 6 Keyword Search Strategies to Grow Your Business
    While social media may capture headlines, search is still the workhorse. Consumers search the web billions and billions of times each month. Here's how you can use that information to grow your business. In its latest analysis of U.S. With so much searching going on, you can imagine how much information there is to data mine.
  • FRESH INC.: THE STAFF BLOG  |  MONDAY, JULY 23, 2012
    [Media] Power Shift in Silicon Valley?
    The firm's aggressive efforts have brought extensive media coverage and big money. With the hottest start-ups widely sought after, VC firms try new ways to stand out. Silicon Valley appears to be seeing a power shift from VCs to entrepreneurs. Each year about 15 deals account for 97% of all venture capital profits, reports the paper.
  • ARCTICSTARTUP  |  WEDNESDAY, MARCH 26, 2014
    [Media] Inventure adds Kiosked's Ekaterina Gianelli as Director
    At Inventure, she will be drawing from her roots and focusing on Online Media, SaaS and eCommerce. Inventure says with Gianelli joining the team, Inventure is launching a seed investment allocation, "a portfolio of 15+ seed-stage investments mainly in the digital and online sector."
  • BOTH SIDES OF THE TABLE  |  SATURDAY, MAY 15, 2010
    [Media] This Week in VC Episode 6 with @Jason Calacanis: Best One Yet
    SocialVibe – Social media monetization platform that benefits non-profit organizations and social causes.  We just had our sixth episode of #TWiVC and I felt this one was the best. We’re staring to get the hang of how to divide the show up into talking about deals but also talking about issues for entrepreneurs during funding.
  • UP AND RUNNING  |  WEDNESDAY, MAY 15, 2013
    [Media] Startup Showcase vs. Industry Event: How to Decide Which to Attend
    Startup are great early adopters when you need to build a user base for your product but they’re also very easy to reach through other channels like social media and dedicated communities. On February 22 I received an email saying that my startup, AdEspresso , had been invited to participate in TechCrunch Disrupt NY! Are we crazy? hope not.
  • FRESH INC.: THE STAFF BLOG  |  WEDNESDAY, FEBRUARY 26, 2014
    [Media] 10 Crazy Bootstrapping Stories
    Since then, Causey''s advice has appeared in a slew of national media outlets and she just published " The Furniture Factory Outlet Guide, 2014 Edition." What these entrepreneurs lacked in funds, they made up for in gumption. Read on for inspiring tales of daring, dedication, and desperation. Her solution? Their solution? It''s awesome."
  • SOFTWARE BY ROB  |  WEDNESDAY, JANUARY 12, 2011
    [Media] The #1 Goal of Your Website
    Social media routes (including blogging) are all fantastic avenues for building an audience. Email should be your first goal, with social media approaches coming once you have this cornerstone cemented in place. Photo by Daquella Manera. This post is an adaptation of a portion of my 2010 Business of Software talk. Unfollow.
  • JEFF JORDAN  |  MONDAY, JUNE 16, 2014
    [Media] Unpacking the Grocery Stack
    commerce has disrupted a number of large categories, including media, electronics, apparel, and home furnishings. Photo: Getjustin. If you’re shopping in these categories, there’s a strong and rapidly growing chance that you’re going to buy them online. But that’s not the case for the largest retail category: grocery. Your fridge awaits!
  • YOUNGUPSTARTS  |  MONDAY, JULY 23, 2012
    [Media] 17 Unspoken Rules Of LinkedIn Etiquette
    On most social media networks, it seems like anything goes. Things are a little more loose on Facebook and Twitter, but LinkedIn is strictly professional, giving it a different kind of status when it comes to etiquette. You have to be careful about what you put out there, how you make your requests, and remember to be polite. Be personal.
  • CROWDSPRING BLOG  |  SUNDAY, SEPTEMBER 23, 2012
    [Media] Small Business and Startups – 13 Great Reads From The Business Press
    American Public Media: Marketplace. American Public Media: Marketplace. One of my daily pleasures is to read the paper, the blogs, and the magazines. Lots of trends to spot, plenty of management lessons to be learned, good analysis of economic issues,  and plenty of coverage on small business, startups, and technology. Forbes. Forbes.
  • UP AND RUNNING  |  MONDAY, JANUARY 23, 2012
    [Media] The Benefit of Market Research
    Social media will also increasingly play a role as the adoption of smart phones continues apace, and users increasingly rely on geo-targeting applications to find services they need while on the move. How many customers are there? What do they require from your product or service? How you intend to reach them? Business Planning
  • JEFF HILIMIRE  |  WEDNESDAY, NOVEMBER 13, 2013
    [Media] What’s on your phone homescreen?
    Social folder – This folder contains my social media apps: Hootsuite, Path, Facebook, Facebook Messenger, WordPress and Instagram. I’m always curious what apps or folders are on people’s homescreens and every so often I like to share mine to get feedback on what I’m missing. To me its a simplified Sims experience.
  • 500 HATS  |  SUNDAY, OCTOBER 4, 2009
    [Media] Gordon Gekko 2.0: Flipping is GOOD. (aka Memo to Jason Fried.
    Designing for the "3rd & 4th browsers" (Search & Social Media) Recent Posts life lessons, by jack handey. Simply Hired Social Networking & Social Media Venture Capital & Startup Finance « Startup Metrics for Pirates & KILL A FEATURE! The Internet Revolution, Act III. The 4 Things You Really Need. Part II! Facebook Ads Suck?
  • FRESH INC.: THE STAFF BLOG  |  THURSDAY, APRIL 3, 2014
    [Media] In a 6-Day Period, Microsoft's New CEO Satya Nadella Completely Changed the Company
    Former CEO--and media punching bag--Steve Ballmer set much of this in motion before he left. In his short time with the software company, the top executive has shaken up the business. In the span of six days, Microsoft''s new CEO Satya Nadella has totally shaken up the company. These are major changes for Microsoft. He''s less bombastic.
  • FRESH INC.: THE STAFF BLOG  |  WEDNESDAY, JANUARY 18, 2012
    [Media] Inc. Picks: Best of the SOPA Blackout
    941 Media). Going dark doesn't necessarily mean your brand needs to suffer. Here's a look at some of our favorite SOPA/PIPA "blacked out" protest sites. The potential regulations could stymie innovation, kill creativity, and they would give a limited amount of protection to the folks (i.e. Hollywood) they seek to protect anyway. Seriously. 2.
  • FRESH INC.: THE STAFF BLOG  |  MONDAY, OCTOBER 31, 2011
    [Media] Telling Your Company's Story in Video
    We wound up hiring Shaun Hildner, a Chicago-based filmmaker who worked at a digital media school. We just hired a full-time filmmaker to document our every move. Perhaps you should too. There's a new story at your business every day. Maybe you dreamed up a great idea or shot down a bad one. And that began to seem a bit off.
  • READWRITESTART  |  FRIDAY, OCTOBER 19, 2012
    [Media] Why Are Indians So Entrepreneurial In The U.S.?
    The media was shocked that Indians could be so successful. A recent study exposed an alarming trend in the tech industry. Immigrant entrepreneurs, who in recent years have launched half the startups in Silicon Valley, are founding drastically fewer companies. Except for one group: Indians. What makes entrepreneurs from India so different?
  • BOTH SIDES OF THE TABLE  |  MONDAY, APRIL 25, 2011
    [Media] What Should You Do with Your Crappy Little Services Business?
    Vendor financing – When you start to win business – let’s say as an implementation arm for tech / business products or as an ad sales team for large tech / media businesses – you can often get financed in a small way by your vendors who are all to happy to have a bigger ecosystem of implementation houses. interest? 4.
  • FRESH INC.: THE STAFF BLOG  |  FRIDAY, MAY 11, 2012
    [Media] Rein in Your Freelancers
    Recently a woman we hired to do some social media work for us had great ideas about selling our charms at retail so we asked her to work up a whole presentation about that, even though her background was in advertising. Freelancers (at least the good ones) have their pick of projects, and you have to work hard to keep them engaged.
  • SCOTT EDWARD WALKER  |  THURSDAY, DECEMBER 1, 2011
    [Media] Crowdfunding Update: FAQ’s for Entrepreneurs
    Accordingly, startups would not be permitted to raise funds via social media sites like Facebook, Twitter or LinkedIn (as permitted under the House bill). On November 3rd, the U.S. House of Representatives passed H.R. Since I wrote that post, I have received numerous emails and phone calls regarding the House bill, which I will address below.
  • NEXTWALA  |  WEDNESDAY, NOVEMBER 17, 2010
    [Media] Disruption in the Location/Local/LBS Stack - NextWala
       You might be in advertising, automotive, retail, enterprise software, local media or something else. NextWala. VC perspective and analysis from a former entrepreneur. About Me. Dev Khare. New Delhi, India. dkhare at lightspeedvp dot com. www.about.me/dkhare. dkhare. Follow @dkhare. Follow Dev on Quora. Twitter Updates. Tweet.
  • GROWTHINK BLOG  |  THURSDAY, JUNE 20, 2013
    [Media] Lead Generation - Your Top 5 Lead Generation Questions Answered
    How Do I Maximize Social Media In Getting More Opt-Ins? Build your reputation as an expert in your niche when you are creating your social media presence. Lead generation is critical for all entrepreneurs. And once you master it, your business will thrive. However, let me start with some definitions. How Do I Create a Lead List?
  • GROWTHINK BLOG  |  TUESDAY, JULY 3, 2012
    [Media] Event Marketing Is Making A Comeback
    Social Media Event Marketing Facebook and LinkedIn allow you to set up events and announce them to your contacts there. Local Broadcast Media Call your local newspaper reporters and TV/radio stations and let them know about each event. And I used it myself a few months ago and am starting to do more of it. read more. Dave Lavinsky
  • DUCT TAPE MARKETING  |  THURSDAY, JULY 28, 2011
    [Media] Growing the Circle of Trust
    Anyone that questions the ROI of social media needs to wrap their head around this one idea. Growing the Circle of Trust This content from: Duct Tape Marketing Most organizations focus their attention on growing their customer base. The real focus should be on growing the circle of people that trust what you stand for. Circles
  • FELD THOUGHTS  |  THURSDAY, MARCH 11, 2010
    [Media] Entrepreneurs Unplugged with Tyler Tysdal
    Prior to joining Mantucket Capital, Mr. Tysdal founded a private equity firm primarily focused on healthcare, media & entertainment and secondarily on real estate and construction services. We’ll start at 6pm at the CU Boulder ATLAS center. Mr. Tysdal is also the founder of Sports Shares, a fractional luxury suite club.
  • UNION SQUARE VENTURES  |  SATURDAY, JANUARY 15, 2011
    [Media] The Opportunity Fund
    In 2004 the entire market capitalization of the social media sector was probably less than $100M. We founded Union Square Ventures in 2003 to invest in the applications layer of the web. Over the last seven years, we have refined that investment focus. We now invest almost exclusively in Internet services that create large networks. Focus
  • FRESH INC.: THE STAFF BLOG  |  TUESDAY, OCTOBER 23, 2012
    [Media] Apple Unveils the iPad Mini
    At a media-only event in San Jose, the Cupertino-based tech company announced an ultra-thin iMac desktop, a new MacBook that's a bit cheaper than its predecessor, and a more powerful Mac Mini. The highly anticipated pint-sized version of the iPad has arrived: It's smaller, lighter, faster--and cheaper. pounds. The most important spec?
  • FRESH INC.: THE STAFF BLOG  |  MONDAY, JULY 2, 2012
    [Media] 9 Cool Products from Brilliant Minds Under 30
    University Parent Media helps ease the transition from home to college by partnering with schools to provide students and parents with guides that are like CliffsNotes to college life. Ladies, those sneakers you wear on your morning walk to work look abominable with your chic business attire. Oprah is a fan! Read more. Read more. Read more.
  • FRESH INC.: THE STAFF BLOG  |  TUESDAY, APRIL 3, 2012
    [Media] 5 Tricks for a Killer Company Blog
    Along the way, I got some great advice on blogging from social media experts that turned this activity into a real business opportunity. When it comes to giving the world insight into your business, nothing beats a great blog. It can also help grow your business. It didn't do a thing for my business. What changed? Who are you writing for?
  • GENUINE VC  |  FRIDAY, JANUARY 15, 2010
    [Media] Seven Lessons I've Learned Organizing Events
    And of course social media has helped spread the word, from the nearly two thousand Twitter followers ( @webinno ) to all of the blog posts attendees write as follow up. For the past five years, I’ve been organizing a regular event here in Boston called the Web Innovators Group (aka “WebInno”). But I don’t think that’s a necessary ingredient.
  • FELD THOUGHTS  |  TUESDAY, JUNE 25, 2013
    [Media] Flickr is Back!
    ended up writing a post titled Happy 20th Anniversary Amy. I dug up a bunch of old pictures (hosted in our very large photo archive on Dropbox), crafted a WordPress blog, uploaded the photos in the media center on WordPress, and published the blog. I had a shitty website day on Friday. But an awesome Flickr day today. ” I took a look.
  • STARTUP PROFESSIONALS MUSINGS  |  SUNDAY, SEPTEMBER 11, 2011
    [Media] Don’t Let Paranoia Dampen Your Startup Spirit
    Young people naively enter their pictures and personal data for fun on social networking sites, ignoring constant feedback from the media that these are bad practices. Why is everyone so paranoid these days? Internet users need to start watching out for themselves, like looking both ways before you cross the street. That’s just good business.
  • STARTUP PROFESSIONALS MUSINGS  |  WEDNESDAY, JUNE 1, 2011
    [Media] Startup Founders Walk a Thin Line on Delegation
    For example, non-computer types should consider delegating their social media, website, and SEO activities. For a few, delegating comes easily, maybe too easy. For others who are perfectionists, letting go of even the most trivial task is almost impossible. This means only about one manager in ten really knows how to empower others.
  • THIS IS GOING TO BE BIG.  |  FRIDAY, MAY 28, 2010
    [Media] Introducing Online Marketing School
    Basically the only thing we’re not spending a whole lot of time on is social media marketing—because I think as startups we tend to forget about just about every other any other kind of traditional marketing out there, or that it’s just one part of the puzzle. How do you run a keyword campaign? What’s an affiliate network?
  • CROWDSPRING BLOG  |  MONDAY, JANUARY 12, 2015
    [Media] 5 things Entrepreneurs Can Learn From Charlie Hebdo
    By clearly defining their mission and focusing intently on carrying it out, they were able to build a brand and carve out a distinct space in the French media landscape. 3. Seek This news touched us at crowdSPRING in a meaningful way: the people who were gunned down were artists. So what do we do here? My answer is the same as ever: we learn.
  • FRESH INC.: THE STAFF BLOG  |  FRIDAY, JULY 6, 2012
    [Media] Win Your Digital Strategy Across Platforms: 5 Steps
    They like apps to have a deeper experience than a website, with more immersive rich-media and social integration, as well as customization and personalization. 3. Don't just build a website and assume your digital job is done. Consider your desktop, mobile, and tablet presences individually. Understand your customers. Meet expectations.
  • DEIMAR  |  THURSDAY, FEBRUARY 9, 2012
    [Media] Optimizing Customers' Decision?Making Process | Deimar.
    Businessman and Blogger passionate about life, Entrepreneurship, Finance and Social media. NAVMENU. Business. Strategies. Startup. Quotes. Contact. latest posts (Home). Feb 9, 2012. Optimizing Customers Decision‐Making Process. by Deimar Gutierrez. 9.2.12. Pin It. Freedom is associated with the capabilities to choose. Related articles.
  • UP AND RUNNING  |  THURSDAY, AUGUST 29, 2013
    [Media] The Gamification Behind Loyalty Cards
    However, the same benefits could also be derived from Foursquare’s automatic check in and social media updates too. In today’s world it seems there’s a card for everything—Shopping at Sainsbury’s and BP with the Nectar Card, having a Costco Clubcard, or getting free sandwiches with Subway’s Sub Club Card. How does gamification work? 
  • UP AND RUNNING  |  WEDNESDAY, JULY 23, 2014
    [Media] Why Hugh MacLeod’s Art Should Not Be on Your Business Cards
    A few weeks ago I attended my first Eugene-based baseball game with a colleague from work who was meeting up with a few of his friends. I had forgotten that that morning I’d elected to wear my own jewelry—a necklace and earring set with my  Africanz men  on them (jewelry is a side hobby/business of mine). So, I gave them each a business card.
  • HUNTER WALKER  |  FRIDAY, JUNE 28, 2013
    [Media] Waving Goodbuy: Facebook’s Big Whiff on Traffic of Commercial Intent
    “ Commercial Intent almost never exists on Social Media.” ” What a crock. Every day my Facebook and Twitter feeds are full of discussions about music, fashion, electronics, travel and other highly valuable verticals. This is a $1000+ purchase. High value and I’m at a point of research. What could they be doing?
  • FRESH INC.: THE STAFF BLOG  |  TUESDAY, APRIL 10, 2012
    [Media] The Team Facebook Bought for $1 Billion
    Role: CommunityZollman is a pro in the guerrilla-marketing aspect of social media. Facebook acquired some indisputable talent with Instagram. Will they use it? With its billion-dollar acquisition of Instagram, Facebook now has a killer photo app that plugs a big hole in its mobile strategy. That's no coincidence. million? Maeghan Ouimet
  • YOUNGUPSTARTS  |  SUNDAY, APRIL 1, 2012
    [Media] 11 Compelling TED Talks On Money
    Social media, the Internet, and other communication-altering technologies have managed to also create a metaphorical film that sits on top of humanity’s interactions. Money talks, but what it has to say happens to be grimmer than, “Timmy is trapped in a well.” Richard Wilkinson: How economic inequality harms societies.
  • FRESH INC.: THE STAFF BLOG  |  TUESDAY, MAY 8, 2012
    [Media] Grad Hiring: It's Tough Out There for Start-ups
    These should all be conveyed in the job posting, career page, and social media outreach. Surprising new survey results show that while grads are keen to work at established small businesses, very few are looking for a start-up gig. These young workers may not be seasoned but they're fresh, enthusiastic, and full of ideas.
  • YOUNGUPSTARTS  |  THURSDAY, OCTOBER 17, 2013
    [Media] How To Properly Plan For Technology Projects
    Together they have built b:ok into one of Nashville’s leading technology companies, providing digital media development and comprehensive IT services. by Julie May, CEO of bytes of knowledge (b:ok). Too often, IT firms focus on creating a solution before understanding the problem. Also ask how well they managed meeting deadlines and budgets.
  • FRESH INC.: THE STAFF BLOG  |  FRIDAY, OCTOBER 25, 2013
    [Media] 5 Metrics for Measuring Inbound Marketing Success
    Check out the Marketo Social Media Tactical Plan for a list of over 100 social media and inbound marketing metrics.) Are you using the right metrics to measure and demonstrate the success of your inbound marketing efforts? These include SEO rankings, inbound links, articles published, content downloads, reach (e.g. The most revenue?
  • DUCT TAPE MARKETING  |  SATURDAY, JUNE 11, 2011
    [Media] Weekend Favs June Eleven :: Small Business Marketing Blog from.
    Very cool service from HP that allows you to upload PDFs or publications and print them for distribution. (HP is a client, but not for this division) MarketMeSuite – very complete social media marketing dashboard that looks just right for small business management. The photo in the post is a my breakfast today while on vacation.
  • A CROWDED SPACE  |  WEDNESDAY, APRIL 20, 2011
    [Media] Crowdsource all the way
    Feels to me like the big missing things in crowdsourcing are more online marketing options for things like SEO and social media and content creation. Crowdsourcing is awesome, I'm a big fan. This is of course mostly hypothetical, but for many of these steps, I believe the crowdsourcing options are the best path. Get it funded: [link].
  • FLORIDA VENTURE BLOG  |  THURSDAY, DECEMBER 10, 2009
    [Media] How to Approach VCs
    Well, given how the popular media likes to equate VCs and sharks (think SharkTank ), follow that same approach for engaging VCs. I got a great set of questions from an entrepreneur (Delena) on an earlier post, concerning how to approach, qualify and follow-up with VCs. This is especially true for shark fishing. What does silence mean?
  • SETH LEVINE'S VC ADVENTURE  |  THURSDAY, JUNE 24, 2010
    [Media] The rise of RTB and our investment in Triggit
    And while there are a number of companies creating DSP’s (including, of course, Invite Media who recently sold to Google) few (if any) were built from the ground up to exist in the exchange world as it’s currently evolved to. that are playing a part in these exchanges is changing rapidly. We’re thrilled to have Triggit in the Foundry family.
  • UP AND RUNNING  |  TUESDAY, JULY 1, 2014
    [Media] Guide: How to Start a Successful Photography Business
    Use social media to promote yourself. Social media is a great promotion tool, but it’s best to start out with one or two sites and use them consistently. Facebook is a good option, but you might want to lean towards one of the more visual social media channels like Instagram. Use social media sites to promote your work.
  • THE WOMEN ENTREPRENEURS BLOG @ SIMON  |  WEDNESDAY, OCTOBER 13, 2010
    [Media] Targeting Your Ideal Clients
    Additionally, you could buy spots on a specific radio station or TV show that appeals to this type of buyer, rather than buying general media time to “kinda cover all the bases.&#. by Victoria Reynolds. Ask yourself, who your best customers are, and why?  What are their needs and problems?  Make sense? Adventures in Data Analysis.
  • THE WOMEN ENTREPRENEURS BLOG @ SIMON  |  TUESDAY, APRIL 13, 2010
    [Media] Good Practices for Delivering Bad News
    Related posts: Tip of the Week – Create clear policies around electronic media. by Lauren Dixon. Creating a forum to communicate to your employees is a critical component of building a great place to work. How do you deliver bad news? Deliver clear and concise information, and stick to the facts. Bad news is part of any company and culture.
  • YOUNGUPSTARTS  |  WEDNESDAY, OCTOBER 2, 2013
    [Media] Five Ways Retailers Can Get Noticed In Crowded Online Marketplaces
    In this era of social media, word of mouth means more than ever. By Mike Effle, CEO of  Vendio. More and more retailers are discovering that online marketplaces like Etsy, eBay, and Amazon Marketplace can be cost-effective, high-volume sales channels offering exposure to millions of potential customers. Sell products that stand out.
  • YOUNGUPSTARTS  |  MONDAY, SEPTEMBER 26, 2011
    [Media] Is Your Teen A Master Of Their Money? Or Slave To It?
    From lemonade stands to mowing lawns of the past to internet marketing and social media services of today, encourage the young people in your life to find creative ways to start their own businesses. by Sharon Lechter, founder of Pay Your Family First. The teen jobless rate is two to three times worse than the national average. Nothing good!
  • DUCT TAPE MARKETING  |  THURSDAY, NOVEMBER 20, 2014
    [Media] How and Why to Conduct a Meaningful Content Audit
    Prior to Kapost, she advised big brands like AT&T on their content strategy at Location3 Media, a digital marketing agency. How and Why to Conduct a Meaningful Content Audit written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. But what is it, exactly? Why do you need one? Read on. Step 2. Persona.
  • THE EQUITY KICKER  |  TUESDAY, OCTOBER 8, 2013
    [Media] The accelerating rate of change
    Try and imagine what you would have said if ten years ago someone had told you that Facebook and Twitter would dominate the media landscape by 2013. Moore’s Law is perhaps the best known example of an enduring exponential improvement, but it’s just one of many. Don’t make that mistake. will blog it tomorrow.
  • ARCTICSTARTUP  |  MONDAY, OCTOBER 24, 2011
    [Media] Icelandic BrandRegard Picking Up Steam In The U.K.
    Target-Live is a division of Britain’s fastest growing independent media agency, Target Media & Communications Group. The Icelandic software startup, Transmit, tells us that their cloud-based branding and marketing service Brand Regard , is seeing traction in the U.K. On the new traction in the U.K.,
  • LOS ANGELES STARTUP NEWS  |  TUESDAY, MAY 3, 2011
    [Media] 500 Startups Demo Day | Ninua Pitch Deck | The Startup Cafe | Los.
    May 3rd, 2011 Ninua Pitch Deck from 500 Startups Demo Day Posted by: Travis | No Comments » Ninua , the startup building social apps around news, blogs, and social media, recently had an amazing demo at the 500 Startups open house. The Startup Cafe Get Covered! In it, they showed off their Ninua News Reader for Android. Keep it simple.
  • STARTUP HOUSTON  |  WEDNESDAY, MARCH 3, 2010
    [Media] Houston@SXSW 2010
    It’s sometimes called “Geek Spring Break&# , and it has become the premiere destination for tech startups, digital media and the forward thinking business people to find out “What’s Next&#. Houston@SXSW. Monday, March 15, 2010 at 7:00 PM. Hudson on Fifth. 301 W. Austin, TX 78701. RSVP: [link]. Facebook: [link]. link].
  • SEED STAGE CAPITAL  |  WEDNESDAY, DECEMBER 16, 2009
    [Media] What Startups Can Learn From Sailors (Pt. I)
    skip to main | skip to sidebar 16 December 2009 What Startups Can Learn From Sailors (Pt. I) I’m a simple guy. basically have just two passions in life: startups and sailing. Last fall, after nearly a decade spent working with startups, my wife and I embarked on an extended ‘sailing sabbatical.’ Build The Boat For The Task At Hand.
  • FRESH INC.: THE STAFF BLOG  |  MONDAY, MARCH 24, 2014
    [Media] 7 Things Remarkably Happy People Do Often
    But there''s a definite payoff to making real (not just professional or social media) friends. Happiness can be a choice -- especially when you take the right actions. Good news and bad news: unfortunately, approximately 50 percent of your happiness, your "happiness set-point," is determined by personality traits that are largely hereditary.
  • OCCAM'S RAZOR  |  WEDNESDAY, MARCH 26, 2008
    [Media] Excellent Analytics Tip #13: Measure Macro AND Micro Conversions.
    Social Media Metrics / Blog Success: Social media sites are tricky because many traditional analytics tools and mindset fail at identify first what to measure and then at data capture. We love our conversion rates. :) Really really. Part of me is glad because my book and the Trinity strategy and the Web Analytics 2.0 " ).
  • FRED DESTIN  |  SATURDAY, JUNE 26, 2010
    [Media] Founders Forum 2010: from the (swanky) edge of entrepreneurship
    Free / ad supported is only at best a way to grow audience as colossal scale is required for free and that is clearly not sustainable for most media brands. Bundling is promising (although I find this back-to-the-future thinking odd as one would argue the web is actually all about the unbundling of media, starting with classifieds).
  • FRESH INC.: THE STAFF BLOG  |  MONDAY, FEBRUARY 24, 2014
    [Media] 5 Opportunities You're Probably Missing on LinkedIn
    LinkedIn changes it up more than any other social media network. Sure you are accepting connections, but are you really getting value on LinkedIn? Make sure you are taking advantage in these five proactive ways. LinkedIn has become a regular part of business life. Only about 16 percent of the people who are signed up use the premium service.
  • DAVID TETEN  |  WEDNESDAY, APRIL 25, 2012
    [Media] Redesign of Teten.com and TheVirtualHandshake.com
    Enter Danni: David’s RFP included: upgrading Teten.com and TheVirtualHandshake.com  to the latest version of WordPress, modernising the design of both sites, making both sites mobile and social-media friendly , changing the commenting system from DISQUS to Livefyre (ff Venture Capital portfolio company) , migrating from AWeber to MailChimp , and.
  • DUCT TAPE MARKETING  |  TUESDAY, APRIL 8, 2014
    [Media] Think Like a Marketer, Sell Like a Superstar
    Use social media to build authority and trust. Think Like a Marketer, Sell Like a Superstar written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing. As some of you may have heard I have a new book coming out May 15th. Communicate a core message of difference. Build a reputation for delivering value.
  • FRESH INC.: THE STAFF BLOG  |  THURSDAY, JULY 18, 2013
    [Media] Tech Companies Urge Obama For More Transparency
    People are even beginning to flee some social media sites, because they fear the government is watching ( even if that''s not really the case ). In a move to shore up their own transparency credentials, over 60 tech companies ask Obama to let them make government data requests public. Specifically, the letter urges the U.S. Probably not
  • YOUNGUPSTARTS  |  FRIDAY, SEPTEMBER 19, 2014
    [Media] Ways To Create Income While Waiting For The Ideal Career
    It takes genius to succeed in many career paths, whether it be business, media or even creative arts, the path to success will be arduous and often includes many setbacks. So how exactly do you counter these negative influences on your dreams and ambition? Become a freelance writer. Gambling. and taking advantage of the best ones.
  • ESCAPE FROM CUBICLE NATION  |  WEDNESDAY, FEBRUARY 29, 2012
    [Media] Small fires
    Jonathan fields just wrote a great post about this where he quotes Amy Hoy’s term of “entreporn” for the media’s obsession with startups scaling at all costs. Photo by Allison Titcomb. This month, Charlie Gilkey and I hosted our fifth Lift Off Retreat with a small group of extraordinary entrepreneurs. Trust was deep.
  • BOTH SIDES OF THE TABLE  |  TUESDAY, NOVEMBER 8, 2011
    [Media] HealthDataInsights Sells for $400 Million. Big Win for GRP Partners.
    Our investments focus heavily on the financial services industry, digital media, mobile applications & infrastructure, SaaS / Cloud and retail innovation. The tech market is filled with many stories of early-stage funding. It’s even more exciting when you can report an exit of a company that is a major win. Solving bigger problems.
  • GENUINE VC  |  WEDNESDAY, APRIL 30, 2008
    [Media] The Swinging Pendulum Between Distribution and Monetization
    However, for the past couple years, the metrics of “success” with early-stage digital media startups (especially consumer-facing ones) have clearly focused on distribution, as opposed to monetization. Now the new plan for distribution is facilitation through low-cost viral strategies via Facebook and other social media.
  • FRESH INC.: THE STAFF BLOG  |  TUESDAY, JANUARY 24, 2012
    [Media] When Did Being Nice Get So Complicated?
    Unfortunately Community Relations disagreed and transferred me to Media Relations. thought that was odd, and so did the folks in Media Relations, so since my inquiry was wedding-related they transferred me to the Chaplain’s office before I had time to yell, “No, wait!” What would you do in a situation like this?
  • DUCT TAPE MARKETING  |  FRIDAY, JULY 15, 2011
    [Media] Is Facebook Still Likeable?
    great deal of the conversation is decidedly skewed as much of the buzz is coming from hard core social media users and those predisposed to move away from Facebook, but none the less, this is a valid question. Is Facebook Still Likeable? At the root of the question, however, is the issue of time. So, what’s your take?
  • THE MOGUL MOM  |  MONDAY, AUGUST 20, 2012
    [Media] 5 Ways to Use Back to School to Get Back to Business
    Send an email, make a lunch date or connect on social media with those people who have done business with you in the past. This is a guest post by Terra Bohlmann of The Working House. As mogul moms we have to re-adjust our personal and professional lives during the summer months to keep our kids busy. More time to focus on business. Busines
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