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VIEW FROM SEED [Media] Hoping to Gain Startup Traction? Make Just One Customer Count
| TUESDAY, MARCH 15, 2016
Some startups take off like rocketships from day one (or so says the media). I love learning about business, but in particular, I love learning about how today’s most successful companies got started. What things did they do to gain initial traction? Founders are all typically asked about their growth and the key to their success. Awesome.
DUCT TAPE MARKETING [Media] How to Get Paid for Everything You Do
| TUESDAY, SEPTEMBER 23, 2014
Related posts: Blending Paid Social with Organic Social Now that social media participation has become an integral aspect. How to Get Paid for Everything You Do written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing. photo credit: Historias Visuales via photopin cc. Get paid to provide a service.
READWRITE.COM [Media] Don't Write Off Relational Databases For Big Data Just Yet
| WEDNESDAY, JANUARY 23, 2013
© 2013 SAY Media, Inc. Sections. Social. Mobile. Enterprise. Cloud. Small Biz. About. Contact. Advertise. Privacy. Search. Follow us. Share. Share… on Facebook. on Twitter. on Google+. on Linked in. by Email. Social. Mobile. Enterprise. Cloud. Small Biz. Hot Topics. Microsoft. iPhone 5. Hurricane Sandy. Politics. YouTube. About.
- [Media] Is That PR Agency Blowing Smoke?
Same goes for any big media organization. Contact lists are always a popular topic with clients: “The last agency we spoke with has relationships with [insert ideal media outlet here]. Within minutes he began sharing his (strong) distrust of PR people. I've heard the same story over and over: Client meets PR agency.
WWW.FASTCOMPANY.COM [Media] How Algorithms Rule The World
| WEDNESDAY, AUGUST 29, 2012
The Rules of Social Media. Skip navigation. Fast Company. Subscribe. Newsletter. Search. Stumbleupon. linkedin. Google+. Co.DESIGN. Co.CREATE. Co.EXIST. Co.LEAD. TECHNOLOGY. MOST CREATIVE PEOPLE. MAGAZINE. Fast Talk. How Algorithms Rule The World. By Arnie Cooper | August 29, 2012. There was a lot to tell,” says Steiner. Christopher Steiner.
DUCT TAPE MARKETING [Media] How to Build a Newsletter People Will Actually Read
| SUNDAY, JUNE 14, 2015
Ways To Make An Email Newsletter Your Best Sales Tool No matter how enamored you may be with social media, Total Online Presence email marketing newsletter Sara JantschHow to Build a Newsletter People Will Actually Read written by Sara Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing. Focus on the subject line.
LIFE BEYOND CODE [Media] Some restrictions apply*
| FRIDAY, MARCH 30, 2012
A friend on social media posted a photo on Facebook called Why complicate life? It has an uplifting message and knowing my friend, he had noble intentions for posting the same. have posted the photo here again below: Before you scroll down and read what I have written below think about what has been written on the photo. Ask for it.
FRESH INC.: THE STAFF BLOG [Media] The GoPro Army
| WEDNESDAY, JANUARY 25, 2012
Every two or three minutes, a new piece of GoPro–created content is uploaded to YouTube, and Woodman credits those videos—whether produced by its army of customers or by the company's 20-person in-house media team—with much of the company's runaway success. Then he hammers the gas again. The point comes back to storytelling.
THE EQUITY KICKER [Media] Britain’s growing entrepreneurial culture
| MONDAY, MAY 28, 2012
There are a number of contributing factors, not least the growing number of success stories, but support from the government and media will really help the nation understand that entrepreneurship is important for UK plc and a valid and exciting career choice. Innovation
FRESH INC.: THE STAFF BLOG [Media] Don't Let Your Blog Get You in Trouble
| THURSDAY, NOVEMBER 15, 2012
This can take place in many different forums, but blogging and using other forms of social media are becoming more and more common for all types of businesses--from the small start-up to the giant conglomerate. Think the First Amendment protects you and your business when you write about yourself? Not exactly. The good news? They love you!
- [Media] Create a New Business Bubble, Don’t Chase Old Ones
Social media darling Twitter is the most fragile of these bubbles. In finance, a bubble is too much money chasing assets, greater asset production and a herd mentality. In all these cases, a bust is inevitable, and everyone loses. Overconfidence. In finance, “this time is different” is the beginning of a new bubble. Supply and demand ignored.
ROB GO [Media] Think Twice Before Starting a Company
| MONDAY, MAY 14, 2012
Getting media and PR attention is tough, because there are hundreds of companies pitching the same people and trying to get them to tell their story. I sent a tweet out last week that resulted in some healthy debate: “three years ago, I was telling everyone I met to start companies. Today, my bias is one of caution. Couple thoughts: 1.
- [Media] How Sean Parker Should Have Handled His Wedding Controversy
million wedding were bashed far and wide online, by both media outlets and casual observers--some of the latter of whom issued threats to him on Facebook. Things could have gone oh-so differently for the Silicon Valley mainstay, should he have followed these bits of expert advice. His decisions surrounding his $4.5 So Parker punched back.
- [Media] Why Most Data Is Drivel
huge consulting company told us they were investing significantly in their social media presence because that''s where they connect with recruits. To truly understand your customers, you need to get an up-close-and-personal view of their experience that Big Data just can''t deliver. The average Inc. reader is positively drowning in data.
YOUNGUPSTARTS [Media] YSN Launches Global “Build Your Own Virtual SUBWAY® Store” Campaign
| MONDAY, FEBRUARY 11, 2013
The founder of of international sandwich chain SUBWAY® , Fred DeLuca, started his business with a US$1,000 loan when he was just 17. That was in 1965. Today SUBWAY® is the largest restaurant chain in the world with over 38,000 stores in more than 100 countries. From there, the adventure will continue in New York City and Washington DC.
THE PRODUCT GUY [Media] Gaining User Insights from Prototypes
| SATURDAY, APRIL 18, 2015
have 20 years experience developing and growing products and services for companies of all sizes in the mobile, enterprise, e-commerce, media and education sectors. In our a recent live stream from one of our mentors of The Product Mentor , Steven Cohn, lead a conversation around “Gaining User Insights from Prototypes”. View the live stream….
FELD THOUGHTS [Media] It Comes With The Territory
| FRIDAY, JULY 27, 2012
And my day is filled with random interactions – many of them interesting and stimulating – but plenty of them hostile, negative, and troll-like. I’ve had a weird surge of being on the receiving end of hostile stuff from random people I don’t know the past few weeks. ” I responded “It comes with the territory.”
FRESH INC.: THE STAFF BLOG [Media] Global Spending on Mobile Advertising To Reach $18 Billion in 2014
| TUESDAY, JANUARY 21, 2014
As companies compete for customers'' attention, the mobile ad market will continue to be robust while ads in traditional media will shrink. Improving market conditions will cause spending to increase to $41.9 by 2017, a Gartner report predicts. Worldwide spending on mobile advertising is expected to hit $18 billion this year, up from $13.1
FRESH INC.: THE STAFF BLOG [Media] You Know Less About Your Web Analytics Than You Think
| WEDNESDAY, FEBRUARY 13, 2013
Scenario #5: Fear Trumps Data Your COO just met with a big-name vendor who enlightened him that "social media is the way of the world." Take control of your analytics--make sure you haven't fallen into one of these six common traps. It's 3p.m. Do you know where your Web analytics are? How could that be? You don't own your own data. Solutions?
FELD THOUGHTS [Media] Why The SBIC Doesn’t Work For Venture Capital Anymore
| MONDAY, JULY 28, 2014
This dynamic has been reported thousands of times so I don’t need to go through it again, but we don’t have to look back very far to hear the drum beat from the media, LPs, and everyone else about how “VC is dead.” There are so many things wrong in the article I felt compelled to write about it. Huh, what?
THE EQUITY KICKER [Media] To increase serendipity you have to make yourself more vulnerable
| TUESDAY, FEBRUARY 7, 2012
posted it on my Tumblog at the time but I’m coming back to it today because it captures the essence of both the potential and peril of social media. think that many people’s concerns with privacy on social media are rooted in a fear of doing something wrong or looking stupid in a highly visible environment. Related articles.
FRESH INC.: THE STAFF BLOG [Media] 7 Promotional Stunts That Work
| WEDNESDAY, AUGUST 15, 2012
Mike Wolfe, the president of social media marketing firm Wam Enterprises , says he's found success posting news items that link back to a client site on the Patch site for the Bedford-Katonah community in New York, where he's based. Looking for ways to promote your new company? Let's face it: Some stunts are better than others.
VC CAFE [Media] Vikido Launched Social Network and Web Browser for Parents and Kids
| MONDAY, AUGUST 22, 2011
It hopes to be more than a user generated content site, by aggregating movies, games, recreational and educational activities from sources that were deemed safe for kids, operating on a Freemium model – offering free access to basic content and charging for premium media access.
- [Media] 5 Tips for Creating a Winning Presentation
Earlier this year, I had a presentation to do about the wonders of combining email marketing and social media to grow your business. I put together what I thought was a pretty nice deck with some great how-tos. From no projector to awful audio, it's not uncommon to be faced with unexpected "gotchas" when giving a presentation.
DUCT TAPE MARKETING [Media] The Problem With Inbound Marketing
| TUESDAY, AUGUST 13, 2013
The term content marketing supplanted social media in the buzz wars and the race to create more content was on. The Problem With Inbound Marketing written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing I’ve been promoting the concept of inbound marketing for about ten years now.
- [Media] Week in Tech: Facebook Graph Search, Windows 8.1, and More
Helpful, especially for your next social media campaign This week, we look at how Windows 8.1 is shipping to PC makers, Facebook is rolling out Graph Search, and Garmin has a new product for your car. Each Monday, I''ll cover the tech trends, gadgets, business services, and apps of note. Post in comments if you know of any other trends! 1.
AGILE VC [Media] The Unbundled Mobile Software Stack
| THURSDAY, JANUARY 3, 2013
They further had to open up IE to allow consumer choice of embedded services like search and media players. I’ve been using Google’s Chrome browser on my iPad Mini for about a month now. As we all know the mobile ecosystems have remained mostly walled gardens to date.
FRESH INC.: THE STAFF BLOG [Media] 5 Tips to Turn Conflict into Creativity
| WEDNESDAY, JUNE 12, 2013
Email, text, and social media interactions are easily misinterpreted," Mir says. 3. When someone rocks the boat, don''t think of it as a bad thing; it could be one of your best opportunities to get a fresh perspective. You''ve just stomped into your office and slammed the door. You feel so angry you could spit nails.
DUCT TAPE MARKETING [Media] Weekend Favs August Twenty Four
| SATURDAY, AUGUST 24, 2013
FalconSocial – Complete social media management for teams. The photo in the post is a favorite for the week from Flickr or one that I took out there on the road. photo credit: MZgallery via photopin cc. MixBit - Video app that lets you create and share videos as well as collaborate with others in the editing process.
DUCT TAPE MARKETING [Media] The Top 3 Tools to Create Your Marketing Presentation
| THURSDAY, MAY 19, 2016
Once you create any of those or both of them, you can either save both the photos and the video locally and then redistribute them on other social media platforms thus achieving a completely free social media campaign for your business with almost zero effort. photo credit: Pexels. You are a small business owner. Simple! Good luck!
ARCTICSTARTUP [Media] Complete Baltic Investment & VC Market Overview
| FRIDAY, APRIL 19, 2013
These were companies such as Delfi, Forticom, Moonfish Media. GF investors are business angels (some with gaming industry background) and institutional investors from the gaming and media. Their focus lies in digital media, enterprise data management, homeland security, medical technology, biotech, new materials and clean technology.
YOUNGUPSTARTS [Media] Google World: Eight Google Tools Your Company Should Be Using
| THURSDAY, JUNE 12, 2014
Once your page is live, you can update it with company news and updates just as you would any other social media account. From social media consultations to website reviews to bookkeeping advice, Helpouts is a great way for people to share their expertise publicly-and to get expert advice quickly when they need it. Google Drive.
YOUNGUPSTARTS [Media] 5 Free Platforms Entrepreneurs Should Be Using To Manage And Streamline Their Business
| FRIDAY, MAY 9, 2014
Best way to manage your social media – Hootsuite. While the free version does have limitations (supports only one user and five social profiles) its ability to allow you to manage your basic social media channels such as Facebook, Twitter, LinkedIn, etc in an easy-to-use manner is great. Check them out! 1.
- [Media] Need to Boost Your Site's Traffic? Master Backlinks
Most customers talk about your business on social media, so use a tool like Topsy to see who mentions your brand on Twitter. Backlinks still matter -- both for traffic and as an indication of your online reputation. Search engine algorithms constantly change. But backlinks--links from another site to your site--are still important. Respond.
YOUNGUPSTARTS [Media] [Interview] Epirot Ludvik Nekaj, Founder And CEO Of Crowdsourcing Week, On Crowdsourcing
| THURSDAY, MAY 16, 2013
There are many ideas and movements that aim to get businesses or communities to act and put social media into a bigger and much better context: the sharing economy, access economy, collaborative consumption, co-creation, collaboration, open innovation amongst others. Do you think it’s a fad that will die down anytime soon?
FRESH INC.: THE STAFF BLOG [Media] 6 Keyword Search Strategies to Grow Your Business
| FRIDAY, AUGUST 17, 2012
While social media may capture headlines, search is still the workhorse. Consumers search the web billions and billions of times each month. Here's how you can use that information to grow your business. In its latest analysis of U.S. With so much searching going on, you can imagine how much information there is to data mine.
FRESH INC.: THE STAFF BLOG [Media] There Has Never Been a Better Time to Be a Young Person With a Big Idea
| MONDAY, NOVEMBER 18, 2013
Despite the persistent negative commentary about Millennials in the media , my experience is that most older people want to see our generation thrive and are excited to support our aspirations. What a band of Millennial entrepreneurs on a train can teach us about entrepreneurship in today''s America. The Omaha space is called KANEKO.
FRESH INC.: THE STAFF BLOG [Media] Why New Year's Resolutions Don't Work
| THURSDAY, DECEMBER 27, 2012
It’s got nothing to do with personal productivity, personal branding, social media, or trendy diets. Making warm and fuzzy promises to yourself doesn't work. Here's what does. Every year around this time you can find gazillions of articles about New Year’s resolutions and planning. They usually take one of five forms: 1. Great.
DUCT TAPE MARKETING [Media] 12 Things a Small Business Owner Can Do to Get the Most Out of WordPress
| THURSDAY, AUGUST 6, 2015
Tamar Weinberg is a professional hustler and author of best-selling social media book, The New Community Rules: Marketing on the Social Web. 12 Things a Small Business Owner Can Do to Get the Most Out of WordPress written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. Grab a Theme. Get Your SEO in Shape.
- [Media] 5 Solid Online Business Models You Can Embrace to Generate Income
In mainstream media, it’s referred to as “native advertising” but the model is the same thing; build a massive audience for your blog and make money when they buy affiliate products you recommend. 2. The Blog-based Affiliate Marketing Model. The Full-Fledged Affiliate Marketing Model. The “Email Only” Model.
- [Media] 10 Ways to Make Your Biz Look Bigger Than You Actually Are
How then does a first timer convert an idea into a masterpiece like Marini’s Branchout or Gary Vaynerchuk’s Vayner Media? Projecting a professional image isn’t just about wearing a sharp suit and sporting a gold Rolex these days. Why build someone else’s dream when you can build your own? Check out these 10 tips: 1. Dress Sharp. Look sharp.
STARTUP HOUSTON [Media] Upcoming Events
| SATURDAY, SEPTEMBER 10, 2011
We also enjoy a number of well-attended informal monthly events like OpenCoffee Club , GroundUP Houston , NetSquared and Houston Social Media Breakfast along with some new meetups like the Houston Lean Startup Circle and the Houston Social Media Summit (#HSMS). Community: NetSquared Tuesday Sept 13 7pm Stag’s Head Pub [link].
MIKE MICHALOWICZ [Media] How To Break The Generic Label Trap
| MONDAY, APRIL 22, 2013
So is accountant , and social media specialist , and computer guy. Integrated Counsel Trumps Lawyer. When you hear the word lawyer , what do you think? Costly. Paperwork. Stressful. Reserved. Antagonistic. When you hear integrated counsel , what do you think? Probably nothing comes to mind, since you never heard it before. Shut Up!
JEFF JORDAN [Media] Unpacking the Grocery Stack
| MONDAY, JUNE 16, 2014
commerce has disrupted a number of large categories, including media, electronics, apparel, and home furnishings. Photo: Getjustin. If you’re shopping in these categories, there’s a strong and rapidly growing chance that you’re going to buy them online. But that’s not the case for the largest retail category: grocery. Your fridge awaits!
ARCTICSTARTUP [Media] How To Blog: Five Honest Tips & A Survey
| WEDNESDAY, JANUARY 7, 2015
Blogging and content marketing is basically getting your startup closer towards your goals through the use of any media type. When in fact, you need to consider the whole spectrum: Blogging, White Papers, Webinars, Infographics, News Releases, Vlogging, Research Projects, Social Media, E-Books, Redditing, etc. Guess what?
THEBAREFOOTVC [Media] I Want to Wake Up in the City That Tweets…
| THURSDAY, MARCH 29, 2012
The only time we could coordinate was a quick interview before I spoke at Social Media Week. About a month ago, I got a call from NASDAQ asking me if I’d participate in a video about the technology scene in NYC. Kudos to NY Tech Meetup and NASDAQ for capturing this so well. Enjoy the clip!
YOUNGUPSTARTS [Media] 29 Seriously Inspiring Interviews For Aspiring Entrepreneurs
| MONDAY, MAY 7, 2012
Pete Cashmore at Bloomberg Venture , July 7, 2010: By this point, anyone familiar with new media, technology, social media, and the Internet know Mashable, seeing as how it’s currently one of the largest, most profitable blogs around. Elizabeth Sabol-Jones at Inspirist , Jan. Oprah Winfrey at Academy of Achievement , Feb.
FRESH INC.: THE STAFF BLOG [Media] 9 Irresistible Viral Marketing Videos
| THURSDAY, APRIL 18, 2013
According to Unruly Media , a U.K-based There are lots of ways to go about putting together a clever YouTube ad. Watch these examples for a little inspiration. An average of 75 million people in the U.S. watch online video every day, streaming almost 40 billion videos every month. Of course, virality is what every business wants. Surprise!
THE EQUITY KICKER [Media] What investors look for in a startup
| TUESDAY, OCTOBER 14, 2014
The best way to to get a relationship started is with an introduction, but interacting on social media, networking at cocktail parties and attending office hours or other drop in sessions also works. The post below first appeared as a guest post by me on the Web Summit Blog. Marc Andreessen wrote about this once. Good luck! Venture Capital
FRESH INC.: THE STAFF BLOG [Media] The Last-Minute Black Friday Plan
| MONDAY, NOVEMBER 21, 2011
To be successful, a small business must provide what the big boxes can’t: * Personalized service * Specialized knowledge * Sense of exclusivity In the media world, this is called “counter-programming” – appealing to the people who aren’t following the crowd. Forget slashing prices and big ad campaigns.
YOUNGUPSTARTS [Media] 7 Tips To Follow When Hiring Start-Up Employees
| TUESDAY, AUGUST 26, 2014
Social media review. Nowadays almost everybody has a social media profile on Facebook, Twitter, LinkedIn, Instagram or Pinterest. Main areas of her interest are content marketing and social media campaigns. by Nicole Davies, online content executive at ShortCourseFinder.com.au. Go with your intuition. Reference check.
YOUNGUPSTARTS [Media] The Growing Business Of Fashion In The UK
| MONDAY, MAY 16, 2016
The fashion industry is also keen to keep abreast of new ways of reaching out to its potential customers and utilises social media extremely well with firms like Burberry live streaming its famous catwalk shows so people can see their latest creations no matter where they are living. UK’s fashion industry is an international force.
YOUNGUPSTARTS [Media] How To Make Your Start-up Stand Out From The Crowd
| THURSDAY, MAY 5, 2016
Adding the same branding to your website, social media pages, videos and all of your online content will make customers and shoppers more aware of your business, products and services and what your business stands for. However, it’s not enough to simply create a website, social media pages and videos. Keep It Simple. Online Branding.
YOUNGUPSTARTS [Media] How A Company Can Recover After Workplace Violence
| FRIDAY, MARCH 4, 2016
Keep political talk of out of the office — and off social media. This is an important time to remind staff that the office is not the place for political debate, and neither is their social media pages if they interact with clients and other coworkers on these sites. The shootings largely took place inside Excel Industries.
ARCTICSTARTUP [Media] Nordic Startup Awards Bringing Events To Capital Cities
| WEDNESDAY, OCTOBER 24, 2012
The community is also encouraged to vote for their favorite startups through social media. A new initiative, the Nordic Startup Awards , is a collection of events across the region to keep on your calendar. The grand finale will take place December 7th. The instructions can be found on their website.
FRESH INC.: THE STAFF BLOG [Media] Snag the Brightest Young Talent (It's not About the Money)
| FRIDAY, DECEMBER 9, 2011
Leverage social media. Your company probably has a social media presence. Can't compete with Wall Street salaries? Use these creative strategies for attracting the best Gen-Y talent. While building your business , you are probably overflowing with ideas and enthusiasm. What you might not have in such abundance yet is cash. See below.
FRESH INC.: THE STAFF BLOG [Media] How an Entrepreneur Turned the Airbnb 'XXX Freak Fest' Into a Viral Hit
| THURSDAY, MARCH 27, 2014
Teman decided to parlay the experience into a business opportunity, deftly engineering multiple international media appearances that made his story the number-one trending topic on Facebook and ultimately landed him in talks with major Hollywood studios about a movie or TV series deal. Well, it''s not. What''s in it for them?
FRESH INC.: THE STAFF BLOG [Media] McRib's Magic Marketing Sauce
| TUESDAY, OCTOBER 25, 2011
Thanks to social media, the voice of your customers is louder than the voice of the company," says Stratten. COMEBACK KID: The McRib, master of the limited-time-only promotion, time and time again.'> McDonald's brought back the McRib this week, but once again just for a limited time. Cruel and unusual? Maybe. It's also brilliant marketing.
FRESH INC.: THE STAFF BLOG [Media] 4 Massive Mistakes Leaders Make During Downturns
| WEDNESDAY, MARCH 19, 2014
On March 31, we will choose five winners to receive a copy of Gary Vaynerchuk''s newest book about social-media strategy. Win a Copy of Jab Jab Jab Right Hook In the Comments section below, tell us about the biggest mistake you think a leader can make during sluggish economic times. Contest details. Hasty Hiring. Not Watching Your Profit.
DUCT TAPE MARKETING [Media] Oddly Correct Way of Doing Business – Local Color Video
| WEDNESDAY, AUGUST 10, 2011
Related Posts: The Power of Focus Riding With Niner Bikes Using Social Media to Drive Offline Behavior Tell Me About Your Favorite Local Business The Extraordinary Craft of Story Building. On Friday’s the staff takes to the neighborhood on bikes to deliver freshly roasted coffee beans to area residents.
FRESH INC.: THE STAFF BLOG [Media] How to Seamlessly Merge Teams in Different Locations
| THURSDAY, OCTOBER 17, 2013
Come Together We''ve got a bunch of folks who do social media and content marketing across our companies. They were all invited to Minnesota to the corporate headquarters for an annual social media summit. Here are some tips on how to navigate the first 90 days. So how to get people to start working together, leveraging and sharing?
THE PRODUCT GUY [Media] How to Land the Best Job as a Product Manager?
| SUNDAY, DECEMBER 28, 2014
He is a technically sound person, equipped with the knowledge on various upcoming web technologies, including social media, product design, web design and development. Written by Guest Author: Saurabh Tyagi. Many people want the title Product manager. It sounds and reads suave and impressive. Read product management books.
FRESH INC.: THE STAFF BLOG [Media] The Future Is Now (If You Know Who to Share a Meal With)
| FRIDAY, DECEMBER 13, 2013
They gave me an earful about Twitter (old news), texting (essential!), and Facebook (good social media platform but new ones are coming on strong.) Areas of investment include search, personalization, mobile, and social media engagement. When I want to talk about the future, the first thing I do is sit down to dinner.
VENTURE CHRONICLES [Media] Link Post (weekly)
| SATURDAY, OCTOBER 1, 2011
The CMO Site – Karl Hakkarainen – C-Level Executives Taking Up Social Media. 5 Companies That Know Why They’re Great (ALV, COST, ISRG, KO, XOM). tags: blog. Why do only a handful of companies excel at cultivating customer loyalty? CustomerThink. tags: blog. Social tech in biz more than collaboration – ZDNet Asia News.
- [Media] Tech Marketing Award Winners
Social Media Marketer of the Year: Jamie Turner, BKV. The Life Time Achievement Award: Dave Williams, BLiNQ Media. Over 170 of the city's best best marketers and marketing technology companies in came out last night for a glorious evening at the Metro Atlanta Chamber of Commerce Roof Top Pavilion. Great group. Fun time. . .
- [Media] Don't Know What 'Big Data' Is? You're Not Alone
Not surprising: SAP happens to sell such a tool, designed to track social media mentions in real time. A new survey shows small companies are eager to get big data--even though they're not sure what it is. If you think you know what "big data" is, do you believe your business peers would agree with your definition? Chances are, they wouldn't.
YOUNGUPSTARTS [Media] 25 Important Pinterest Tips For Your Career
| SUNDAY, JULY 1, 2012
As with all social media accounts, it’s important to keep going. Photographers, wedding designers, social media managers, and more use and frequently benefit from the site. We’ve all heard about LinkedIn, Twitter, and Facebook’s career power, but have you thought about what Pinterest could do for you? Follow trends.
- [Media] Entrepreneurs Need to Brand Themselves First
Social media such as Facebook, Twitter, and blogs, connect your customers to one another, and you, twenty-four hours a day, seven days a week. Starting a business is usually the result of a personal dream or need. Investors tell me that they invest in people, more than the idea. So what does it mean to “brand yourself?” Marty Zwilling.
YOUNGUPSTARTS [Media] Want Your Business To Last? Here Are Seven Lessons You Should Learn.
| THURSDAY, MARCH 27, 2014
In our case, we’ve evolved from a company that developed the first software to graphically represent business processes in the 1990s, to a collaborative enterprise architecture tool in the 2000’s, and finally, to a social, web-based communication platform that includes integrated social media tools today. Get Clear on Your Mission.
500 HATS [Media] Startup Metrics for Pirates (SeedCamp 2008, London) - Master of.
| WEDNESDAY, SEPTEMBER 17, 2008
Designing for the "3rd & 4th browsers" (Search & Social Media) Recent Posts life lessons, by jack handey. The same type of scoring can be done (and is much needed) with site content, social media and distributed apps to establish new value/revenue creation models and associated ROI metrics that can be optimized against. Part II! AARRR!
UP AND RUNNING [Media] How to Manage your Business’s Online Reputation
| TUESDAY, OCTOBER 14, 2014
Ask your social media followers for a review. You don’t want to be running damage control. ‘A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well’ – Jeff Bezos. The importance of online reputation management cannot be understated. Building a Reputation.
DUCT TAPE MARKETING [Media] Marketing Automation: What is it and Why Should I Care?
| THURSDAY, JUNE 5, 2014
For starters, marketing automation refers to technology that allows marketing departments and organizations to more effectively market on multiple online channels (such as email, social media, websites, etc.) Marketing Automation: What is it and Why Should I Care? Marketers, meet your secret weapon: marketing automation. Sounds good, right?
THE EQUITY KICKER [Media] Conversocial: A case study in thought leadership based marketing
| MONDAY, FEBRUARY 6, 2012
For those of you that don’t know Conversocial is a cloud based service used by brands and retailers to manage and engage with their customers on social media. Handling the volume of social media for your brand (newmediaandmarketing.com). Customer service is the most important use case. Related articles.
FRESH INC.: THE STAFF BLOG [Media] Why Data Is the Oil of the Digital Age
| WEDNESDAY, JANUARY 9, 2013
population would have willingly agreed to provide at least some of their personal data to the MAW—the omnipresent collision of media, advertising and work in our everyday lives. In the most competitive markets, the winners will be those with the most, and most accurate, data. Two years ago, I said that by 2020, 90% of the U.S.
UP AND RUNNING [Media] How a Small Business Can Compete With the Big Guys at SEO
| WEDNESDAY, SEPTEMBER 9, 2015
When small businesses are published on industry-leading blogs, the content produces backlinks and social media shares (which lead to additional, natural backlinks)—which is tremendously important for SEO. You’re running a small business. Cheer up! What most small businesses do with SEO is exactly what they shouldn’t do. Keyword research.
GENUINE VC [Media] NextView's New Office View
| WEDNESDAY, JUNE 22, 2011
Are they funky and hip, as many media investors’ are, parallel to the domain in which they invest? Within a stone's throw are other startups like DataXu and CLOVR Media , as well as entreprenurial coworking spaces like the Bocoup Loft and WorkBar Boston. Of course, they convey an intentional outward expression, like a face does.
FRESH INC.: THE STAFF BLOG [Media] How Kaltura Went From Free-Spirited Collaboration Tool to the Future of Online Video
| FRIDAY, FEBRUARY 14, 2014
Kaltura is seen as a market leader in video-publishing tools, and sells custom solutions to media companies (such as Disney), educational institutions (including Harvard University), and enterprise companies (IBM is a customer). When Kaltura launched, it set out to be Wikipedia for video. After a wise pivot, it took off. Here''s what''s next.
- [Media] 5 Simple Ways to Boost Sales with Pinterest
Social media is the buzzword of the moment and that doesn’t look to change any time soon. Unless you have unlimited resource, t he best bet is to work out which social media networks are going to boost sales the most for your business and concentrate your efforts here. Did you know that Pinterest drives more traffic than Twitter?
ARCTICSTARTUP [Media] Startups Buying Startups: Infogr.am Acquires Visualoop
| WEDNESDAY, DECEMBER 3, 2014
Infogram has gotten their infographic tool used at publications like the Washington Post and other major media houses, but the acquisition looks like it will be used to stay on the forefront of this medium. Cairo is described as a professor at the University of Miami, while Santos is a JSK Knight Fellow at Stanford.
FRESH INC.: THE STAFF BLOG [Media] Facebook Video Ads Could Alienate Potential Customers
| TUESDAY, DECEMBER 17, 2013
The social media company has announced that it will start selling video advertisements Tuesday. On Tuesday, the social media giant announced that it will start selling video advertisements. It''s an exciting new format for marketers, but one that risks causing a backlash. Video advertisements are coming to Facebook.
FRESH INC.: THE STAFF BLOG [Media] The Best of Augmented Reality
| MONDAY, SEPTEMBER 30, 2013
Result: Some 56,000 people used the app to view the murals, and another 900,000 mentioned the campaign on social media. 4. Four smart augmented reality campaigns that made a splash. Want to use augmented reality to boost sales? Take a page from these smart augmented reality projects that made a big splash--and a big return on investment. 1.
MARKET BY NUMBERS [Media] The Art of the Customer Development Conversation
| THURSDAY, SEPTEMBER 2, 2010
How do I know? If there are two things the world doesn’t need more of, they are Internet Marketers and Social Media Gurus. It’s easy to get caught up in the excitement and clearly Internet and social media marketing can be effective. uservoice, get satisfaction, et. buyer? boss?), and possible solutions. Ask them.
FRESH INC.: THE STAFF BLOG [Media] Advertisers Still See TV as the Best Way to Reach Consumers
| MONDAY, JANUARY 27, 2014
During the first three quarters of 2013, global advertisers spent more money on television ads than any other media type by far--even despite massive growth in Internet ad spending, according to Nielsen''s quarterly report. As far as advertisers see it, television is still the most effective medium for getting their messages to consumers.
- [Media] 9 Ways to Upgrade Your Company's Schwag
Juha Liikala , Stripped Bare Media 2. Face it: No wants your lame keychain. Here''s where to find the promotional tchotchkes your customers won''t toss. Great businesses need trustworthy supply sources. But how do you make sure you''re getting the best deal on business paraphernalia or office supplies before pressing purchase?
FRESH INC.: THE STAFF BLOG [Media] How to Blow Your Brand's Value With a Single Tweet
| TUESDAY, JANUARY 21, 2014
Companies and organizations of all size and budget try to attract customers and positive attention through social media. Promotional tweets on MLK Day showed how out-of-touch many marketers can be with the basics of responsible marketing. Here''s a round-up of the day''s blunders. Day , as Digiday reported. Notice a pattern here? Far worse.
FRESH INC.: THE STAFF BLOG [Media] Why Apple Poached Burberry's CEO
| WEDNESDAY, OCTOBER 16, 2013
That zeal came came through in print ads and a series of ebullient social media campaigns--one shared on Instagram, for example, used an iPhone 5S to take slow-motion videos of the clothing line''s Spring/Summer collection. Apple isn''t in need of a makeover, but Angela Ahrendts could refresh its brand. Roll out new products. The reason?
CONVERSIONXL [Media] Adopting A Data Driven Approach To Increase Website Traffic
| THURSDAY, MAY 22, 2014
This could cover a range of methods, but for the sake of this article, we’re going to focus on PPC, Social Media & Search. Using A Data Driven Approach To Social Media Marketing. Secondly, please realize that there is a whole world to “social media” that exists outside of Facebook Pages, or branded Twitter accounts.
- [Media] 6 Ways to Give Back
Offer to serve as a contact or source for local media seeking quotes or background information. Success isn't just a reward; it's a responsibility. Celebrity chef Eric Ripert shares six ways any business can make a difference by giving back. To a remarkable entrepreneur , success is not only a reward—it's a responsibility. Teach.
FRESH INC.: THE STAFF BLOG [Media] Marketing Insights From the World's Biggest Brands
| MONDAY, OCTOBER 14, 2013
Klein found at Smirnoff that social media channels and experiential events have been exponentially more powerful than email marketing when driving brand engagement. This entrepreneur got a few insights from over 100 marketing leaders from the biggest brands in the world. Don''t ask customers what they want; ask them which they want.
FRESH INC.: THE STAFF BLOG [Media] This Startup Just Published All Employee Salaries (and a Lot More)
| MONDAY, DECEMBER 23, 2013
Probably not, but Buffer , the social media startup, does. I''ve written about how Buffer strives to be a transparent company before, but Joel Gascoigne''s recent blog post Introducing Open Salaries at Buffer takes what was mostly internal transparency to extremely public lengths. Salaries and how salaries are determined. Revenues.
GENUINE VC [Media] Searching for the Kinect Killer App
| WEDNESDAY, MARCH 14, 2012
We at NextView have been thinking about and looking for investments in seed-stage startups which leverage the megatrend of transitioning computing away from a standard fixed-web PC world. Of course that includes “mobile-first” applications and companies which ride the adoption of tablet devices (more on those in upcoming posts).
ARCTICSTARTUP [Media] AddSearch Announces Investment to Bring In-Site Search to the Modern Era
| THURSDAY, NOVEMBER 7, 2013
As a demo, head on over and plug some text into the search field at Me Naiset , a media company owned by Sanoma, where they’ve been testing the solution. In-site search doesn’t sound sexy, but there’s no clear leader, and according to Ilola it’s an area that provides value to media companies, governments, and corporations.
- [Media] How to Attract Investors to Your Start-up
Social Media makes this even easier that it ever was to maintain and grow your own network across the globe. Any new entrepreneur knows that investors can provide more than just capital to their business — they can become resources for organizing, marketing, and realizing ideas. Tip #1 network everywhere. Tip #3 attend events for start-ups.
DUCT TAPE MARKETING [Media] The 7 Essential Practices of the New Sales Professional
| TUESDAY, FEBRUARY 19, 2013
This means creating an online presence that includes content, SEO, email marketing, social media and maybe even awareness advertising. photo credit: Official GDC via photopin cc. Last week I wrote about what I called the Disciplines of the New Sales Professional. If last week’s post was the strategy, this is the tactics.
- [Media] The Short Shelf Life of a Facebook Post
Here's something from IDC program vice-president of media and entertainment Karsten Weide: Facebook's domestic advertising growth has slowed dramatically, from growth rates in the 60s% in the first three quarters of 2011 to 30% in 4Q11 and now to just 21.2% in 1Q12. A new report reveals just how long your Facebook posts make an impact.
- [Media] Acquisition or Partnership? How to Decide
Recently, we started to talk to companies in the social media space, because many of our small business customers were using social media in their marketing. We started having discussions with a company called Roost, a social media marketing technology platform for small businesses. Instagram and Facebook. Microsoft and Yammer.
- [Media] Free Android Images
Feel free to use with attribution to blogtrepreneur.com/media-android The post Free Android Images appeared first on Blogtrepreneur - For Busy Entrepreneurs. This page features free android images for journalists and bloggers. Images
FRESH INC.: THE STAFF BLOG [Media] Optimize for Facebook's Graph Search
| WEDNESDAY, MARCH 6, 2013
To find out, I tapped the intelligence of a fellow search and social media expert, Muhammad Yasin of HCC Medical Insurance Services. Bring your business to the front of the pack in Facebook Graph Search using a few optimization techniques. Here are a few ways to use Graph Search to empower your business.
THIS IS GOING TO BE BIG. [Media] Irene brings rain, flooding and end of news as we know it [#irene]
| SUNDAY, AUGUST 28, 2011
It was the beginning of the biggest media spectacle we had ever seen. That was the day that mainstream, broadcast media decided it was in the entertainment industry—and that ratings and the “production” mattered more than the delivery of relevant information. We didn’t have a choice. It’s done. Useful!
- [Media] Tim O'Reilly: Civic Tech Is Not as Boring as It Sounds
Government is this vast ocean, and politics is this little six-inch layer on the top," Tim O’Reilly, founder of O''Reilly Media, said, stealing a quote from Code for America (CFA) founder Jen Pahlka. O''Reilly spoke recently about entrepreneurship and civic duty at CFA headquarters in San Francisco. It''s with politics. said Norton.