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FRESH INC.: THE STAFF BLOG [Media] 5 Tips to Turn Conflict into Creativity
| WEDNESDAY, JUNE 12, 2013
Email, text, and social media interactions are easily misinterpreted," Mir says. 3. When someone rocks the boat, don''t think of it as a bad thing; it could be one of your best opportunities to get a fresh perspective. You''ve just stomped into your office and slammed the door. You feel so angry you could spit nails.
HEARPRENEUR [Media] 15 Entrepreneurs Discuss Why They Love Their Business
| SATURDAY, SEPTEMBER 17, 2016
The one thing that I absolutely love about my business is the constant exposure it gives me to a wide variety of perspectives. I am the CEO & Content Lead of a media company that aims to aggregate content on culture and history. Share Being in love is great. Being in love with your business, when you’re an entrepreneur, is even better.
VERSION ONE VENTURES [Media] Introducing our latest investment: Dwellable, mobile-first vacation rentals
| TUESDAY, JUNE 10, 2014
He also co-founded Cubeduel, a site that lets you rank your co-workers and Strangeberry, a digital media startup that was acquired by TiVo in 2004. Sometimes, you need to wait a long time for the chance to invest in an outstanding founder. I met Adam Doppelt five years ago. Dwellable’s listing pages are cleanly laid out and intuitive.
SEEING BOTH SIDES [Media] Signal to Noise - How to Cut Through the Clutter
| WEDNESDAY, MARCH 14, 2012
Online media blog DigiDay mused that SXSW has gotten so noisy that no one can stand out any more. We are living in the "NewCo Era", where the combination of the plummeting in the cost to experiment and the explosion of entrepreneurship and disrupting technologies is causing a proliferation of new companies to be formed. Be a contrarian.
- [Media] Factory 360: Turning Marketing into an Experience
” The New York-based Factory 360 has a huge range of clients and specializes in combining traditional marketing techniques with event tactics—utilizing such techniques as guerrilla marketing, non-traditional media outlets, stunt marketing and pop-up stores. Two-time Inc. As we process applications for the 2012 Inc.
YOUNGUPSTARTS [Media] 5 Small Business Mistakes And How To Fix Them
| TUESDAY, JANUARY 26, 2016
You picked up supplies, cleaned, delivered products, did accounting, paid bills, posted social media, delivered ads, checked on insurance and answered emails, when you suddenly realize that doing it all yourself doesn’t really make any money. By Lea Schneider. At home, you wouldn’t feel as though you must do every single chore on your own.
FRESH INC.: THE STAFF BLOG [Media] Gary Vaynerchuk: Make Sure You're Listening to Community Feedback
| TUESDAY, MARCH 17, 2015
Gary Vaynerchuk, CEO of social media consultancy VaynerMedia, explains the importance of engaging your followers, why marketing is a hopeful career, and more
FRESH INC.: THE STAFF BLOG [Media] Get Your E-mails Back Into Gmail's Inbox
| MONDAY, AUGUST 19, 2013
Another was "astounded by @Seamless''s social media savvy, such as today''s ''Put us in your primary tab!''-themed Seamless is the latest company asking customers to move its promotional e-mails back into Gmail''s main inbox. Good idea, or waste of time? But some companies are not holding their breath. themed discount!" Maybe so.
DUCT TAPE MARKETING [Media] How to Get Paid for Everything You Do
| TUESDAY, SEPTEMBER 23, 2014
Related posts: Blending Paid Social with Organic Social Now that social media participation has become an integral aspect. How to Get Paid for Everything You Do written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing. photo credit: Historias Visuales via photopin cc. Get paid to provide a service.
FRESH INC.: THE STAFF BLOG [Media] Mogul in the Making? What's Next for Randi Zuckerberg
| FRIDAY, OCTOBER 19, 2012
She's the sister of Facebook's founder, executive producer of a Silicon Valley reality show, a TV drama aficionado, and women's media connoisseur. Here's what the future holds for Randi Zuckerberg. Before long, Bravo approached her with an even juicier opportunity to showcase tech on television and boost her own brand. As Inc.
FRESH INC.: THE STAFF BLOG [Media] 10 Crazy Bootstrapping Stories
| WEDNESDAY, FEBRUARY 26, 2014
Since then, Causey''s advice has appeared in a slew of national media outlets and she just published " The Furniture Factory Outlet Guide, 2014 Edition." What these entrepreneurs lacked in funds, they made up for in gumption. Read on for inspiring tales of daring, dedication, and desperation. Her solution? Their solution? It''s awesome."
ALLEN'S BLOG [Media] allensblog: Spot the Hypocrisy
| SATURDAY, JUNE 11, 2011
He absolutely should : (1) he did some really crummy things that, as a member of the House of Representatives, merit his resignation, (2) he lied to his wife, (3) he lied to his constituents, (4) he lied to the American public and media (although they're not his constituents). allensblog. Thoughts from a startup sherpa. Archives. Profile.
DUCT TAPE MARKETING [Media] Why Online Reviews Should Be a Part of Your Referral Marketing Program
| MONDAY, APRIL 4, 2016
These include website design, search engine optimization, social media management, reputation management, and lead generation services Why Online Reviews Should Be a Part of Your Referral Marketing Program written by Alex Boyer read more at Duct Tape Marketing. Developing a strong referral program is vital for many businesses. Summary.
FRESH INC.: THE STAFF BLOG [Media] The New Rules of Gamification
| FRIDAY, DECEMBER 2, 2011
It's you striving to achieve something and learn something in order to better understand coding." A corollary benefit of making the gamification aspect shareable over social media, Sims says, is that it can bring new users to the site. Gamification isn't just about badges and trophies. Foursquare does it. Mint.com does. But where to start?
FRESH INC.: THE STAFF BLOG [Media] 8 Ways to Make Friends at Work
| THURSDAY, NOVEMBER 14, 2013
It''s tempting to pretend you can use social media, email and texting to present a more attractive persona to the world. Technology has changed the rules, but the underlying truths remain the same. Making friends at work (or anywhere else) is easy. Here''s my take on this: 1. Smile, with your body and mind. Be genuinely curious. Be yourself.
SMALL BUSINESS FORCE [Media] To Build and Own Your Market, Become One with Your Customer!
| FRIDAY, MARCH 29, 2013
Whether that be through your website, a blog, a newsletter, various social media or all four, keep communications constant. A very Zen-like expression, don't you think? Zen emphasizes the attainment of enlightenment and wisdom gained through direct insight. Becoming one with your customer is the key to your current and future success.
SMALL BUSINESS FORCE [Media] "You Are What the Scoreboard Says You Are?" But You Can Change the Score!
| SATURDAY, OCTOBER 5, 2013
External � Market/Competitors Social media is the best scoreboard here. A great quote from a great NFL coach, Bill Parcells (who actually paraphrased it from an equally great coach, Vince Lombardi). And, a scoreboard isn't the least bit subjective. But the major difference is that a game has a finite end.A Externally � Customers, Suppliers.
ARCTICSTARTUP [Media] Slush 2016 Ticket Sales Start
| THURSDAY, APRIL 21, 2016
Editor's note: While there is still 7 months until Slush – and its good to get your tickets early – we do offer a matchmaking conference for the startups, investors, corporations and media in just 6 weeks in Helsinki. Slush started sales of tickets for the largest startup conference in Nordics which will take place Nov 30 - Dec 1.
- [Media] Why Mindshare Matters More Than Market Share
He had hired extra staff, placed ads with local media, and planned a huge day, only to have it dashed by a typo someone at my company made. The best gauge of a company's longterm health? Mindshare. Here's what I mean, and three ways I earn it. At Metal Mafia, the jewelry wholesale company I founded, we focus on winning "mindshare" instead.
FRESH INC.: THE STAFF BLOG [Media] Silicon Alley, Meet London's Tech City
| THURSDAY, AUGUST 29, 2013
They''ll be selecting a winner in each of five categories: hardware, education, lifestyle, finance and media. London calling. New York technology companies. Submissions for the GREAT Tech Awards are due September 6. Also, companies with a current UK presence are not eligible.
THE NEXT WEB [Media] 9 questions to ask your software’s beta testers
| WEDNESDAY, JUNE 24, 2015
By welcoming the data as a happy accident instead of dismissing it as a non-fit, you may find new, lucrative market opportunities for your software well beyond your initial vision and scope. – Demi Pietchell Newell , Mixed Media Fusion, Inc. 9. What is the No. question I should ask beta testers of my new software and why?
- [Media] When to Think Inside the Box
INSERT GRAPHIC HERE At my digital marketing agency, Mojo Media Labs, we have four categories of key business objectives: finance, customer, culture, and internal business operations. Thinking outside the box sounds great, but a bad out-of-the-box idea can kill your company. Ideas can only come from humans. Dieting is simple, for example.
FRESH INC.: THE STAFF BLOG [Media] The Future Is Now (If You Know Who to Share a Meal With)
| FRIDAY, DECEMBER 13, 2013
They gave me an earful about Twitter (old news), texting (essential!), and Facebook (good social media platform but new ones are coming on strong.) Areas of investment include search, personalization, mobile, and social media engagement. When I want to talk about the future, the first thing I do is sit down to dinner.
DUCT TAPE MARKETING [Media] Weekend Favs May Twenty Six
| SATURDAY, MAY 26, 2012
Seek or Shout – the new online community for media and PR professionals. My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you check them out if they sound interesting. Image sjdunphy via Flckr CC.
- [Media] Top 11 Ways to Irritate Your Co-workers
This is especially true in social media. Are you making any of these etiquette mistakes? Business etiquette isn't just about observing the social niceties; sometimes business etiquette is simply not irritating other people unnecessarily. Here are things that irritate me; feel free to add your own in the comments: 1. You called. It's urgent.
DSHEN [Media] What's the Real Problem with Your Startup? - DShen's Blogs
| SUNDAY, APRIL 24, 2011
betaworks - next generation media company. The Advanced Marketing & Media Group - helping marketers manage their data. Cucina Media - and its publishing platform, Public Square. Lotame - social media behavorial targeting. The Web and the World of Business. Observations on doing business in the world of Web 2.0. Yahoo!
FAIRSOFTWARE'S BLOG [Media] Are We In a Startup Bubble?
| SATURDAY, MARCH 12, 2011
If that happens, the backlash in the media could be as severe as the current hype, and take down healthier Internet startups with them — for instance, I do think that Facebook’s valuation is reasonable, especially considering they are beating Google at their own game. Let’s go back to fundamentals.
FRESH INC.: THE STAFF BLOG [Media] Why New Year's Resolutions Don't Work
| THURSDAY, DECEMBER 27, 2012
It’s got nothing to do with personal productivity, personal branding, social media, or trendy diets. Making warm and fuzzy promises to yourself doesn't work. Here's what does. Every year around this time you can find gazillions of articles about New Year’s resolutions and planning. They usually take one of five forms: 1. Great.
DUCT TAPE MARKETING [Media] What Makes a Good Marketing Strategy?
| THURSDAY, JANUARY 21, 2016
You can advertise your business on social media, run AdWords or display campaigns, try marketing or content marketing, retargeting and a number of other online marketing techniques. What Makes a Good Marketing Strategy? written by Guest Post read more at Duct Tape Marketing. photo credit: Remco Wighman via Creative Commons. Product. Price.
FRESH INC.: THE STAFF BLOG [Media] Great Company Culture Isn't Pricey
| THURSDAY, FEBRUARY 23, 2012
We got media coverage from the employee-driven "pirates" vs. "ninjas" competition day in our offices. Even the tightest budget allows for an investment in culture. Here's what I mean. I'll admit it. I'm cuckoo for the fun stuff we do around here, at the Beryl Companies. Plus, I see a lot of smiles whenever I'm in the office. Lunch. 4.
- [Media] Willful Blindness: Murdoch's (and Your) Leadership Risk
Regardless of your opinion of Murdoch's media outlets, this is a damning verdict on a man who has built one of the world's largest and most powerful media businesses. Anyone in power can be blinded by employees who seek to please. Who can you rely on to ask disagreeable questions? Power encases its recipients in a bubble.
FRESH INC.: THE STAFF BLOG [Media] 9 Irresistible Viral Marketing Videos
| THURSDAY, APRIL 18, 2013
According to Unruly Media , a U.K-based There are lots of ways to go about putting together a clever YouTube ad. Watch these examples for a little inspiration. An average of 75 million people in the U.S. watch online video every day, streaming almost 40 billion videos every month. Of course, virality is what every business wants. Surprise!
DUCT TAPE MARKETING [Media] 5 Easy Steps to Nailing a Sale
| MONDAY, OCTOBER 19, 2015
next easy step from there is turning to social media to learn a bit more about their experience and/or personal life. 5 Easy Steps to Nailing a Sale written by Guest Post read more at Duct Tape Marketing. Looking back, that thinking came from me not fully understanding what it takes to be in sales. Do the Research. Ask the right questions.
YOUNGUPSTARTS [Media] Top 7 Soft Skills Of Successful Entrepreneurs
| WEDNESDAY, JANUARY 14, 2015
Lewis Robinson is a business consultant specializing in social media marketing, CRM, and sales. He’s begun multiple corporations and currently freelances as a writer and business consultant. by Lewis Robinson. Here are 7 soft skills that can make a difference in your business: 1. Collaboration. . Presentation. Communication. Networking.
FRESH INC.: THE STAFF BLOG [Media] Report: Immigrants Launch 46% of Top Start-ups
| TUESDAY, DECEMBER 20, 2011
Among the more recognizable companies in the list with immigrant co-founders were Etsy, an online marketplace for handmade goods; Chegg, a textbook rental service; and Glam Media, an online publisher. A new report finds that immigrants are key to startup formation and job creation. But what I found astonished me." Legislative help?
UP AND RUNNING [Media] Help! My Parents Are the Only Ones Reading My Business Blog
| FRIDAY, APRIL 10, 2015
TV shows, blockbuster movies, trending topics on social media, and celebrity gossip make for excellent headlines. 2. As a content writer, I created a guest blog post for Social Media Examiner. They think it’s great, though. Statistics show that blogs are powerful to consumers. That’s a pretty impressive statistic. So, now what?
THE ENTREPRENEURIAL MIND [Media] New Economic Reality Leads to New Business Models
| MONDAY, FEBRUARY 14, 2011
Word-of-mouth has been a big source for securing early customers, which they have encouraged through the use of social media. After developing their business model and forecasting expenses, many aspiring entrepreneurs are suffering from sticker shock. But she did not abandon her dream. All items are trendy and under $100.
GUST [Media] The Gust-DEMO Fall 2012 Scholarship
| WEDNESDAY, JULY 18, 2012
Products that have been widely covered by technology and business media. Following the huge success of the Gust-DEMO scholarship earlier this year, Gust and DEMO have teamed up again to offer Gust start-ups a full scholarship opportunity for DEMO Fall 2012. The deadline to apply for the full scholarship is August 17, 2012. SCHOLARSHIP.
FRESH INC.: THE STAFF BLOG [Media] Give Me More for My Business
| TUESDAY, NOVEMBER 19, 2013
The valuations of social media companies and other technology darlings are sky-high these days. A new survey shows entrepreneurs want higher valuations for their businesses, but are uncertain about the sale process. 500/5000 list of fast-growing businesses. Lack of Data Sixty-two percent of the Inc. Thirty-six percent of the Inc.
- [Media] Test Your Aptitude for Business Internet Jargon
Social media marketing. Many of the businesses and entrepreneurs I know still don’t realize that they need to use and understand the Internet, even if their interest is not e-commerce. Maybe you have also heard a lot of Internet terms, but are not sure you can explain how, when, and why they are relevant to your business success. Podcasting.
FRESH INC.: THE STAFF BLOG [Media] Why Every Leader Needs a 4-Year Goal
| TUESDAY, FEBRUARY 4, 2014
Thanks to the short-term focus of public-company reporting, and the media''s insistence on insta- as the default prefix to just about everything, few business leaders I meet feel comfortable with planning four years ahead. For some, it will be the apex of their entire career. Will it be worth it? Only the outcome will decide.
SMALL BUSINESS FORCE [Media] Is Your Sales and Marketing Strategy Simply SATW?
| WEDNESDAY, NOVEMBER 9, 2011
Social Media is Just a Fad (or the Only Important Tool)" Being extreme is never a good thing. Social media should not be ignored, nor is it the "be all, end all." Not considering social media important can create a positioning for your brand or image whether you like it or not. Is your strategy simply SATW? Is this you?
DUCT TAPE MARKETING [Media] Marketing Automation: What is it and Why Should I Care?
| THURSDAY, JUNE 5, 2014
For starters, marketing automation refers to technology that allows marketing departments and organizations to more effectively market on multiple online channels (such as email, social media, websites, etc.) Marketing Automation: What is it and Why Should I Care? Marketers, meet your secret weapon: marketing automation. Sounds good, right?
- [Media] Wake Up Old Blogs Posts And Get Them Working Again
Share Your Popular Posts Once a month, wake up old blog posts by sharing them on social media. Each month, get them back out there in the social media trenches where they can go to battle for you. 4. 5 Ways To Wake Up Old Blog Posts Sometimes, coming up with new content ideas for your blog is difficult. One huge benefit here is speed.
DEIMAR [Media] What You Need to Know About Internet Defamation (Infographic)
| WEDNESDAY, MARCH 25, 2015
For example, if someone publishes a false statement of fact in a newspaper, blog or social media, the person who posted or authored the statement can be sued for libel. All you need to know about internet defamation. Here’s a true statement: harsh criticisms of a product or service can have a strong – and negative -- impact on a company.
FRESH INC.: THE STAFF BLOG [Media] A New Campus for Budding Engineers and Entrepreneurs in New York
| FRIDAY, DECEMBER 20, 2013
Cornell Tech, NYU''s Center for Urban Science and Progress, Columbia University''s Institute for Data Sciences and Engineering, and Carnegie Mellon University''s Integrative Media Program will collectively generate $33.2 Cornell Tech will build the sprawling campus on the East River''s Roosevelt Island.
DUCT TAPE MARKETING [Media] The 7 Essential Practices of the New Sales Professional
| TUESDAY, FEBRUARY 19, 2013
This means creating an online presence that includes content, SEO, email marketing, social media and maybe even awareness advertising. photo credit: Official GDC via photopin cc. Last week I wrote about what I called the Disciplines of the New Sales Professional. If last week’s post was the strategy, this is the tactics.
YOUNGUPSTARTS [Media] 4 Ways To Become A Recognized Expert
| WEDNESDAY, JULY 30, 2014
Master social media. resisted a lot of the tools in the social media arsenal. Part of it was my belief that none of my clients were on the platforms, but truth be told, it was more of a lack of recognition about how social media really works, and the power it has for building brands and anointing experts. Have an opinion.
YOUNGUPSTARTS [Media] [Singapore] Setting The Stage On An Innovative Technology Show
| WEDNESDAY, SEPTEMBER 4, 2013
Nope, CES is not setting up an Asian version of Las Vegas-based show here, but local media company MediaCorp and the Singapore Infocomm Technology Federation (SiTF) has announced The Stage , a similar – in concept, if not in scale – show based here in Singapore that year. The MediaCorp touch?
VENTURE CHRONICLES [Media] From CRM to CXM: Walking the Customer Journey
| WEDNESDAY, DECEMBER 5, 2012
And it is certainly possible for a technology to provide benefit across multiple strategies–CEM and CRM–particularly technologies that are being transformed by the new consumer power afforded by social media. OF COURSE CRM IS NOT DEAD. CEM/CXM: SOFTWARE OR STRATEGY. First let us take a look at this thing called CXM really is.
DUCT TAPE MARKETING [Media] Weekend Favs September Twenty Two
| SATURDAY, SEPTEMBER 22, 2012
Viralheat – Free service that allows you to manage multiple social media profiles – track, respond and publish from your dashboard. The photo in the post is a favorite for the week from Flickr or one that I took out there on the road. DTM Favs DearWorld.me Dudamobile Feed43 Viralheat
YOUNGUPSTARTS [Media] 8 Best Twitter Accounts To Follow For Young Entrepreneurs
| SUNDAY, DECEMBER 20, 2015
Harvard graduate and owner of the media giant, “O’ Reilly Media” it’s no surprise his followers are soon about reach 2 million (currently 1.96)! by Rochelle Ceira. Where’s the best place to look for business-minded professionals like you? We’re not just talking about finding them to build a connection or find a job.
DUCT TAPE MARKETING [Media] Why Blogging Isn’t Enough Anymore
| TUESDAY, OCTOBER 23, 2012
There was a time when the art of SEO practitioners focused on building out highly optimized pages dedicated to narrowly defined themes or keywords. photo credit: winterofdiscontent. But then blogs came along and sort of upended the whole deal. People started sharing this content routinely, linking to it and even republishing it via RSS feeds.
FRESH INC.: THE STAFF BLOG [Media] How to Blow Your Brand's Value With a Single Tweet
| TUESDAY, JANUARY 21, 2014
Companies and organizations of all size and budget try to attract customers and positive attention through social media. Promotional tweets on MLK Day showed how out-of-touch many marketers can be with the basics of responsible marketing. Here''s a round-up of the day''s blunders. Day , as Digiday reported. Notice a pattern here? Far worse.
YOUNGUPSTARTS [Media] 4 Tips For Marketing… To Your Employees
| TUESDAY, JULY 2, 2013
Encourage your employees to follow the company page on Facebook or the Twitter account you have (if you are concerned about inappropriate comments, create a social media policy). by Nilesh Bhojani, co-founder of Markitty. Employees outside of sales and marketing are usually unaware of your positioning and latest marketing messaging.
FRESH INC.: THE STAFF BLOG [Media] Want HR to Matter? Start with the CEO.
| WEDNESDAY, DECEMBER 4, 2013
The CEO must chose Another useful snapshot on social media describes an exchange between a CFO and CEO. If the CEO isn''t accountable for a company''s people and culture, who is? The recent discussion about “why we no longer need human resources” obscures the larger issue. Organizational health is similar to personal health.
CONVERSIONXL [Media] How to Get Traffic That Converts
| TUESDAY, FEBRUARY 5, 2013
Those strategies included Google Adwords campaign, social media, blogs, e-mail newsletters, forums, videos, SEO and the like (for full list of their chosen strategies take a look here ). Social media. We wrote a whole post about driving sales with social media. Want to get traffic that converts from paid media (e.g.
THE PRODUCT GUY [Media] Gaining User Insights from Prototypes
| SATURDAY, APRIL 18, 2015
have 20 years experience developing and growing products and services for companies of all sizes in the mobile, enterprise, e-commerce, media and education sectors. In our a recent live stream from one of our mentors of The Product Mentor , Steven Cohn, lead a conversation around “Gaining User Insights from Prototypes”. View the live stream….
CROWDSPRING BLOG [Media] Small Business and Startups: What I am Using Now (5 Free Tools!)
| MONDAY, FEBRUARY 2, 2015
Social Media Content Management. Buffer solves a major problem for me: how to stay as active as possible in social media channels with a minimal investment of time and without having to monitor my own feeds and lists every minute of every day. My days are full, my hours are long, and my budget is ever limited. and 4) is it affordable?
- [Media] Stick To Real News To Get Your Startup Press Releases Noticed
— Tom Cannon of BungoBox No. 2: Tie in Current Events One of the most effective ways to increase your media pickups is to enhance the newsworthiness of your story by tying it to a relevant current event. Originally published in Fox Business. Read on for their answers. So get to the point right away by keeping it short and easy to read.
- [Media] How to Promote Your Blog With These Top 10 Strategies?
Sharing Content on Social Media If you have a rather new blog and have not many followers, then sharing your blog post once on Facebook , Twitter or Google Plus may not yield a great result. How to promote blog with social media? With word of mouth, your brand and blog could be spreading like fire in social media. #10.
- [Media] 10 Reasons Why Capital Shouldn't Make Or Break Your Startup
Print advertising is expensive, but social media is free. By John Williams Fast Company magazine recently reported that PayPal founder Paul Thiel is giving away $100,000 to twenty-four young men and women to finance startup businesses. The caveat is that these young entrepreneurs have to drop out of college to do it. The rest can come later.
YOUNGUPSTARTS [Media] [Infographic] The Best Strategy For Online Business Success
| MONDAY, JANUARY 4, 2016
For instance, social media websites have fast become the best way for business owners to promote their concepts. Success in the online business world will require a lot of hard work. However, it’s possible to automate most of your processes once they are in place. Build and launch the perfect website. Get a lot of attention online. Simple.
- [Media] Week in Tech: Facebook Graph Search, Windows 8.1, and More
Helpful, especially for your next social media campaign This week, we look at how Windows 8.1 is shipping to PC makers, Facebook is rolling out Graph Search, and Garmin has a new product for your car. Each Monday, I''ll cover the tech trends, gadgets, business services, and apps of note. Post in comments if you know of any other trends! 1.
THE EQUITY KICKER [Media] Why product now trumps distribution – a framework
| WEDNESDAY, DECEMBER 9, 2015
There’s Amazon, Trustpilot and others with their reviews, MoneySupermarket and the other price comparison sites for many financial services products, and, in their own way, social media sites like Twitter and Facebook. Hat tip to Ben Thompson of Stratechery for the inspiring this post with his article on Selling feelings. He was right.
DUCT TAPE MARKETING [Media] 3 Mobile Behaviors You Must Embrace Right Now
| MONDAY, AUGUST 6, 2012
Then social media came along and everyone rushed to figure out Twitter and how to run a contest on Facebook. When marketing people start talking about mobile these days, and they’re doing it a lot, they usually default to tactics – mobile ads, SMS, throw in some near field communications and we’re on the mobile track.
YOUNGUPSTARTS [Media] Can You Really Turn A Hobby Into A Business?
| FRIDAY, OCTOBER 30, 2015
Here are a few areas to consider before taking the leap: Social Media — It’s Already Working For You. In my view, social media is still a relatively untapped resource — and it’s one tool every hobbyist already has at their disposal to do the most basic market research. By Nick Goode, Commercial Director at Sage One. My favorite?
FRESH INC.: THE STAFF BLOG [Media] You Know Less About Your Web Analytics Than You Think
| WEDNESDAY, FEBRUARY 13, 2013
Scenario #5: Fear Trumps Data Your COO just met with a big-name vendor who enlightened him that "social media is the way of the world." Take control of your analytics--make sure you haven't fallen into one of these six common traps. It's 3p.m. Do you know where your Web analytics are? How could that be? You don't own your own data. Solutions?
FRESH INC.: THE STAFF BLOG [Media] The most educational thing to ever emerge from @DuckDynastyAE
| MONDAY, DECEMBER 23, 2013
That might sound like an exaggeration, but in mass media and on social media there is a combined force-multiplier at work. In the end, it was a combination of Sacco''s publicist job, her position with a huge media company, and the brazen awfulness of her tweet that did her in. Fire is hot. Touch it and you''ll get burned.
STARTUP LESSONS LEARNED [Media] Your Guide to the Complete Lean Startup Conference Program
| THURSDAY, NOVEMBER 20, 2014
At your request, we’ve brought in speakers from all kinds of organizations --including young companies, Fortune 500s, mission-driven orgs, and government, and they create websites, apps, games, hardware, consumer goods, social services, media products and more. But other than that, it’s all there. That’s no accident. Workshops. Office Hours.
FRESH INC.: THE STAFF BLOG [Media] 5 Steps to Becoming More Marketable
| WEDNESDAY, SEPTEMBER 4, 2013
Promote Yourself has a guide to the major social media channels that you should use. Enhance your career by bolstering your current skills and developing new ones. The world of work is changing fast, leaving a wake of frightening uncertainty that''s especially daunting for those of you early in your careers.
DUCT TAPE MARKETING [Media] 4 Steps to Leveraging Your Network to Build Your Business
| FRIDAY, SEPTEMBER 26, 2014
With the prevalence of social media, there is almost no excuse for a cold-call or cold-email anymore. 4 Steps to Leveraging Your Network to Build Your Business written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. Networking doesn’t have to be about luck, but most people I work with treat it that way.
ARCTICSTARTUP [Media] Scoopshot Getting International Traction With Impressive Figures
| THURSDAY, MARCH 29, 2012
The app helps media companies crowdsource images from their communities through the app. The media companies can either freely purchase images the community has taken or give more detailed tasks for the photographers on specific topics. In addition to that, they have 44 media partners.
SOCAL CTO [Media] Amazon Web Services (AWS)
| TUESDAY, OCTOBER 23, 2007
As it stands, there are a few cases where it would have applied on projects I've worked on: LivePlanet - could have used it to bulk up for each contest, store videos and scripts on S3, and possibly do format conversions. A lot of the examples that Amazon used were media related. Basically, your box can go away (and its storage) at any point.
ARCTICSTARTUP [Media] Do Not Underestimate the Power of PR
| FRIDAY, MARCH 22, 2013
How would you get second, fourth or tenth article to mention your company in the relevant media? And how do you get people to positively talk about you in social media? But half a year later your startup becomes a media darling. Amazingly many just love to trash PR. All those components are great to have but not enough.
DUCT TAPE MARKETING [Media] How To Determine Which Online Channels are Delivering Sales Online and Off
| THURSDAY, MARCH 17, 2016
Ashleigh Brown, Head of Biddable Media at Browser Media Ltd , a specialist digital marketing agency. Born in 2005 as a search engine marketing agency, Browser Media still offers search as its core service but provides so much more than just tinkering with meta tags. photo credit: Ashleigh Brown. But how do we track this?
FRESH INC.: THE STAFF BLOG [Media] Upworthy Unveils Plans to Produce Original Content
| WEDNESDAY, JULY 8, 2015
The media site's new editorial director outlines her vision for Upworthy's future
THE PRODUCT GUY [Media] Paul Gray TBPP2010 Runner-up
| SUNDAY, MARCH 13, 2011
Paul Gray has spent ten years working in the entertainment, media and communications industries within Australia and Europe. Very close runner-up to The Best Product Person of 2010 was Paul Gray. Paul worked in both B2B and B2C roles for organizations including Disney, Foxtel, and British Telecom. Remember. Enjoy! Jeremy Horn The Product Guy.
JEFF HILIMIRE [Media] Q&A with my great friend and mentor, Stan Rapp, about his latest book, Release the Power of Entangled Marketing
| MONDAY, APRIL 18, 2016
Get a relevant conversation going about your new approach in social media. (Stan Rapp over video announcing the acquisition of my first company to the staff). Stan Rapp is one of my favorite people, for so many reasons. It was Stan that pushed my partners and me over the edge to choose Engauge over another competitive bid. Random
AUSTIN STARTUP [Media] Dachis Group Launches Campaign Performance Monitor
| WEDNESDAY, AUGUST 1, 2012
It's especially true in the world of social media marketing, where measurement of ROI is elusive. As the old saying goes, "I know only half of my marketing is working, but I don't know which half." Dachis Group launches their Campaign Performance Monitor today, which produces insights like the one below.
DAVID LEE [Media] Getting Featured
| TUESDAY, MAY 8, 2012
Social media distribution channels (i.e., And social media/word-of-mouth channels are now stable and robust. Getting “featured” in the iTunes App Store or Google Play is a boon for any mobile app. It can lead to thousands or even millions of downloads in a matter of weeks. Therefore startups naturally covet this.
FRESH INC.: THE STAFF BLOG [Media] 3 More Reasons SOPA Should Scare You
| MONDAY, JANUARY 9, 2012
Needless to say, the bills are also lovingly endorsed by big media lobbies like the RIAA and the MPAA, which happen to outspend tech lobbyists by a factor of six. “And it’s not just reddit, it’s every single other social media site out there that will be threatened by this bill.” Here's why.
- [Media] 8 Publicity Fails of PR Pros and Over-Eager Entrepreneurs
Even if you''re not a PR pro, the following lessons might also be instructive--particularly for anyone who wants to get the media to sit up and take notice. 1. If your PR person isn''t getting you results, these missteps might be to blame. The questions from readers about how to handle situations at their offices are my favorites.
FRESH INC.: THE STAFF BLOG [Media] Content Marketing in 11 Steps. Now Go.
| WEDNESDAY, NOVEMBER 13, 2013
This includes your website and other sites that you can control, as well as social media, direct marketing, influencer marketing, campaigns, and more. 8. Here''s how to create and manage content that will turn browsers into buyers. Get focused Zero in on just one customer segment to start.
FRESH INC.: THE STAFF BLOG [Media] Optimize for Facebook's Graph Search
| WEDNESDAY, MARCH 6, 2013
To find out, I tapped the intelligence of a fellow search and social media expert, Muhammad Yasin of HCC Medical Insurance Services. Bring your business to the front of the pack in Facebook Graph Search using a few optimization techniques. Here are a few ways to use Graph Search to empower your business.
DUCT TAPE MARKETING [Media] The Single Most Potent Marketing Tactic of All
| TUESDAY, AUGUST 25, 2015
Public Relations – This includes activities aimed at receiving coverage in traditional media outlets. Social Media Marketing – This includes the act of building engagement on established platforms and networks such Facebook, Twitter, and LinkedIn as well as targeted industry platforms. But that’s the beauty of a system.
NON-LINEAR GROWTH [Media] Tahosa’s Summit: 6 Months [Series]
| TUESDAY, JANUARY 12, 2016
Don’t forget all of your social media profiles, and the legal names of the LLC’s you’ve set up. I enjoy reading blog posts of entrepreneurs that chronicle the journey of starting and building a business. The ones I enjoy most are at times heart-breaking and at other times triumphant. It feels like its worth writing about.
FRESH INC.: THE STAFF BLOG [Media] Think Years, Not Months: 3 Tips for Long-Term Growth
| THURSDAY, AUGUST 1, 2013
That''s why over the years we acquired a social media marketing company and also added direct mail postcards , online surveys and event marketing to our product portfolio. If you''ve just started your biz and already plotting out your exit strategy, then stop reading now. With that came the hiring of our chief operating officer, Dave.
- [Media] Following the VC Money
WhoGotFunded.com publishes a database of funding deals, culling investment information from more than two million online sources, including media sites, blogs, Twitter, and the Securities and Exchange Commission's website. A new website shines a light on the companies landing venture capital deals. In the first quarter of 2012, U.S.
UP AND RUNNING [Media] How to create a niche – Small Business Spotlight
| THURSDAY, APRIL 5, 2012
” Social media plays a big role in her efforts, she says, noting “It’s an excellent way to connect with my customers and fans of Puppy Cake.” How many times have you thought “somebody should make…” or “why doesn’t anybody sell…”? “People, myself included, love their dogs.
FRESH INC.: THE STAFF BLOG [Media] How 6 Startup Logos Came to Be
| THURSDAY, APRIL 24, 2014
This location-based social media app uses multiple inferences in their logo to help tell a story and also to motivate employees. How you brand a company says a lot about your intentions as a start-up. Good branding means you are serious about capturing a wide audience. As you might guess, it all starts with your logo. What can you learn?
DUCT TAPE MARKETING [Media] How to Make Community the Secret To Success
| TUESDAY, OCTOBER 6, 2015
Mike Stelzner of Social Media Examiner has done an incredible job identifying his fire starters and in some cases making them a part of the full-time team. He’s also got a large number of volunteer fire starters who help run the extremely popular and growing Social Media Marketing World Conference. The World Domination Community.
FRESH INC.: THE STAFF BLOG [Media] You're Not Going to Believe What Interns Get Paid Now
| FRIDAY, FEBRUARY 28, 2014
Social media giants Twitter, LinkedIn, and Facebook round out the top five in that order, with each paying interns more than $6,000 a month. Don''t be intimidated by these high wage figures as you look for summer help. The list of the 25 best-paying internships, compiled by Glassdoor.com , is dominated by big tech companies.
500 HATS [Media] Marketing, Metrics, & Meaning (4 Pirates, in LA @ BlueGlass.
| MONDAY, JULY 19, 2010
Designing for the "3rd & 4th browsers" (Search & Social Media) Recent Posts life lessons, by jack handey. Simply Hired Social Networking & Social Media Venture Capital & Startup Finance « Youve Seen This Shit B4. Master of 500 Hats A blog about Geeks, Entrepreneurs, & Startups in Silicon Valley, by Dave McClure. Part II!
FRESH INC.: THE STAFF BLOG [Media] Brand & Market Your Company. in Just 5 Minutes
| FRIDAY, DECEMBER 23, 2011
Build a Social Media Campaign Now that you're up and running with a great new brand, here's an automatic way to generate Tweets guaranteed to win you visibility: The automatic tweet generator. Here's a quick and easy way to create a memorable brand for your company. Just don't take it too seriously. Here's a quick way to find one: The Web 2.0
FRESH INC.: THE STAFF BLOG [Media] Need a Revenue Boost? Try This Simple Formula
| MONDAY, FEBRUARY 20, 2012
Depending on your business, you can try a variety of marketing tactics, from trade-shows and traditional advertising, to SEO, PPC, social media, and word-of-mouth marketing. An easy way to break down your revenue goals into specific, actionable items. You know you need to increase revenue. What does all of this mean? hours (25%).
UP AND RUNNING [Media] Five Mistakes You Can’t Afford to Make With Your Nonprofit
| THURSDAY, FEBRUARY 25, 2016
You need to market it. I’m talking about maintaining a well-designed website, making effective use of social media, and establishing a brand identity over the course of your operations. I’m talking about treating nonprofit marketing just like you’d treat for-profit marketing. Unfortunately, good intentions do not a stable organization make.
YOUNGUPSTARTS [Media] 6 Effective Website Design Strategies That Directly Impacts Your Business
| SUNDAY, OCTOBER 12, 2014
The website contents much be engaging and factual for many people to read through it, most clients will even share with their friends online in social medias about a site with informative contents. by Deepak Chauhan, CEO and founder of VOCSO Web Studio. Here are just some few factors to make a website be fully user friendly and optimized: 1.
YOUNGUPSTARTS [Media] 4 Super-Hot Fin Tech Trends To Watch Out For In 2016
| WEDNESDAY, FEBRUARY 3, 2016
Spending patterns, social media activity, credit card use, personal interests and transaction history are all valuable information that can be tailored to create highly customized marketing experience for customers. by Kiara Medhurst, content strategist at My Gold Limited. What are the areas that fin tech startups are focusing on? Conclusion.
LIFE BEYOND CODE [Media] 9 Steps to Joyful Living
| WEDNESDAY, JULY 24, 2013
The problem stems from the media. Disclaimer: I am no expert on happiness or joyfulness. While I have read numerous books on this topic, I have not done a research project of my own to reach the conclusions presented here. Let’s start right away. Step Zero: Being Open. That shows that you are open without a lot of reservations.