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  • FRESH INC.: THE STAFF BLOG  |  MONDAY, MAY 12, 2014
    [Media] 6 Tips for Leading People As If Their Lives Depend on You
    One example: In my business, it''s not enough to be active in social media. While they don''t have to battle fierce winds or blistering sun (except when our HVAC system misfires), they do have to manage difficult clients, uninterested media, and challenging workplace issues. In the process, I have become a better leader. column.
  • BLOGTREPRENEUR | ENTREPRENEUR BLOG  |  THURSDAY, JULY 23, 2015
    [Media] How to Attract Investors to Your Start-up
    Social Media makes this even easier that it ever was to maintain and grow your own network across the globe. Any new entrepreneur knows that investors can provide more than just capital to their business — they can become resources for organizing, marketing, and realizing ideas. Tip #1 network everywhere. Tip #3 attend events for start-ups.
  • FRESH INC.: THE STAFF BLOG  |  WEDNESDAY, MAY 14, 2014
    [Media] 10 Tips for Leadership, from One Millennial to Another
    Use your outspokenness to get your team on board. -- Laura Roeder , LKR Social Media 7. Advice from the next generation of CEOs. Millennials have been subject to much criticism for their workplace skills--like generations before them--but many are already leading companies, or preparing to. That means not wearing a hoodie every day.
  • FRESH INC.: THE STAFF BLOG  |  MONDAY, MARCH 17, 2014
    [Media] The Case for Ending Sales Commissions
    related change in sales is the impact of social media on your company’s reputation. Changes in the way salespeople work and the way their performance is managed could render traditional commission plans obsolete. As the article noted, “To many in the highly competitive world of sales, such a move is tantamount to blasphemy.”
  • FRESH INC.: THE STAFF BLOG  |  WEDNESDAY, APRIL 25, 2012
    [Media] How to Get Everything Done. Really
    Microsoft Excel, social media. How can you get your employees whipped into a state of maximized productivity? Follow these 4 tips. In Start-up Land, the phrase, "it's not my job" is like a four-letter word. Inevitably in this fast-paced, succeed-or-bust environment, employers have no choice but to ask employees to do lots of different things.
  • FRESH INC.: THE STAFF BLOG  |  WEDNESDAY, DECEMBER 4, 2013
    [Media] From Startup Founder to Leader
    You’re no longer directly providing the service, you’re the one who''s delivering the message, be it to clients, investors, partners or the media. Making the leap isn''t easy. Here''s how to manage by report and not by sight. Lately, it seems like a golden age for startups. Apple bought Topsy , a social search engine.
  • FRESH INC.: THE STAFF BLOG  |  TUESDAY, DECEMBER 20, 2011
    [Media] 9 Tips: Boost Your Business With Pinterest
    Through her social media efforts she saw a 75 percent increase in traffic, with Pinterest generating most of that. 3. It may not be as popular as Facebook or Twitter, but this virtual pinboard service is attracting plenty of eyeballs. Here's how to make it work for you. One social site has captured the attention of the masses recently.
  • FRESH INC.: THE STAFF BLOG  |  TUESDAY, NOVEMBER 19, 2013
    [Media] What You Can Learn from Michael Dell's Bad Press
    One way Dell gauges the amplification of a story, rumor, or complaint is through a sophisticated social-media command center. hardware complaint will be answered over social media by a hardware engineer, for example. Here''s the game plan for its post-private-era communications strategy. What''s next for Dell''s marketing ?
  • DUCT TAPE MARKETING  |  FRIDAY, OCTOBER 12, 2012
    [Media] The Impact of Better Design
    The design was completed by Rafal Tomal and Josh Byers of Studio Press, part of the Copyblogger Media. I’ve been investing in better design lately and it’s making me money. But, what is better design? photo credit: jm3. For some that term might simply mean better visual appeal, more pleasing to the eye or stylish. If You Liked This Post.
  • FRESH INC.: THE STAFF BLOG  |  TUESDAY, DECEMBER 20, 2011
    [Media] Report: Immigrants Launch 46% of Top Start-ups
    Among the more recognizable companies in the list with immigrant co-founders were Etsy, an online marketplace for handmade goods; Chegg, a textbook rental service; and Glam Media, an online publisher. A new report finds that immigrants are key to startup formation and job creation. But what I found astonished me." Legislative help?
  • BOTH SIDES OF THE TABLE  |  MONDAY, DECEMBER 19, 2011
    [Media] The End of the Web? Don’t Bet on It. Here’s Why
    Social media will be pervasive in the enterprise and is primarily driving by customer interactions. Fred Wilson recently posted a great video on his blog  with the CEO of Forrester Research, George Colony. The money slide is the graphic below. The chart shows three scarce resources and their improvements over time. will cover this in my post.
  • FRESH INC.: THE STAFF BLOG  |  WEDNESDAY, MARCH 7, 2012
    [Media] Working With Your Spouse: 5 Rules
    You need to know this in advance, or you’ll never be able to take advantage of any media coverage. Going into business with your spouse isn't for the faint of heart. Here are five rules that will increase your chances of success. Business partners talk all the time about being “in the trenches” together. Right. Goals.
  • DUCT TAPE MARKETING  |  FRIDAY, FEBRUARY 26, 2016
    [Media] What To Expect for SEO in 2016?
    The Google Knowledge Graph shows their past wins and losses, upcoming games, team roster, Stanley Cup wins, social media profile links and more. What To Expect for SEO in 2016? written by Guest Post read more at Duct Tape Marketing. They have changed the SEO landscape in a considerable way. Importance on Mobile Optimization. And the results.
  • FRESH INC.: THE STAFF BLOG  |  FRIDAY, AUGUST 30, 2013
    [Media] 4 Tools to Build a Website by the End of the Day
    Several sites offer a quick and painless approach where you can plug in your own company graphics, type in some text, and have an amazing site with full SEO and social media integration by supper. Fifty-two percent of small businesses still don''t have a website. Don''t be one of them. There is no excuse for this one. Here are four. 1.
  • DUCT TAPE MARKETING  |  FRIDAY, MARCH 27, 2015
    [Media] Experiential Design: the Importance of Cohesive Event Branding
    Considering how professional event design could enhance your invitations, tickets and even social media pages during the proverbial drumroll will generate as much interest as possible – boosting attendance and creating some welcome buzz around the event during the weeks or months beforehand. Here’s how it’s done. The Campaign Trail.
  • FRESH INC.: THE STAFF BLOG  |  TUESDAY, OCTOBER 20, 2015
    [Media] Buzzfeed Data Shows Company Is Growing More Diverse
    Already a leader for diversity in media and tech, Buzzfeed continues to show more representation of women and minorities in its workforce
  • ARCTICSTARTUP  |  WEDNESDAY, MAY 20, 2015
    [Media] Helsinki's Tribe Studios acquired by Palringo
    The acquisition should fit nicely into Palringo, who recently announced 2014 revenue growth of 100% to $14m, has built their business around selling chat-based games, premium features and rich media messages. With the second Helsinki-based acquisition announcement for the day, Tribe Studios announces it's been picked up by Palringo , the U.S.
  • FRESH INC.: THE STAFF BLOG  |  MONDAY, APRIL 23, 2012
    [Media] How to Be a Visionary Thinker
    Create surveys in social media, talk to people, and ask your customers about their needs. 3. Are you bringing home the paycheck of your dreams? You can get paid well for doing what you love when you tap into the visionary within. When we entrepreneurs talk about "the dream," we are not talking about a fantasy, like winning the lottery.
  • ARCTICSTARTUP  |  WEDNESDAY, AUGUST 7, 2013
    [Media] Foap Raises $1.5 Million With Traction in Branded Photo Missions
    There, brands like MANGO, Puma, Lavazza, and Visit Sweden can promote a photo competition on their social media and through the Foap app to get users to take pictures of their products to be used in marketing material. Malmö-based Foap, an Instagram-meets-stockphoto concept , announces today they''ve picked up a cool $1.5 million (€1.13
  • ARCTICSTARTUP  |  MONDAY, JANUARY 18, 2016
    [Media] Developers Get On Survival Mode In The Wilderness Of Lapland
    You can follow the event on social media through using hashtag #FGJ16. Photo: Shutterstock. Seems like Finland is one of the hot spots globally for organizing crazy game jams – where creating a complete game during a weekend isn’t enough of a challenge. In Finnish Game Jam alone as many as 22 events are organized around the country.
  • FRESH INC.: THE STAFF BLOG  |  MONDAY, APRIL 15, 2013
    [Media] Think Different: Lessons from Johnny Cupcakes
    ” “When you’re using social media, don’t just use it to put stuff on sale all the time.” The funky apparel brand gets buzz by being weird. Really, really weird Johnny Earle began his life as an entrepreneur selling candy and whoopie cushions to classmates. Here are a few excerpts from his mile-a-minute speech.
  • DUCT TAPE MARKETING  |  TUESDAY, JANUARY 19, 2016
    [Media] Is Remarketing the New Free?
    Here’s a nice little tutorial on Facebook retargeting from Social Media Examiner. Is Remarketing the New Free? written by John Jantsch read more at Duct Tape Marketing. Let’s face it, we’ve become increasingly numb to the lead capture bait for email address exchange. Tweet This. Creating awareness through targeted content.
  • THE EQUITY KICKER  |  TUESDAY, FEBRUARY 7, 2012
    [Media] To increase serendipity you have to make yourself more vulnerable
    posted it on my Tumblog at the time but I’m coming back to it today because it captures the essence of both the potential and peril of social media. think that many people’s concerns with privacy on social media are rooted in a fear of doing something wrong or looking stupid in a highly visible environment. Related articles.
  • FRESH INC.: THE STAFF BLOG  |  TUESDAY, JUNE 4, 2013
    [Media] How Will You Be Remembered?
    And let''s talk about social media. love social media. You''ll be remembered for your behavior, not your credentials. So what impression are you making? On Sunday afternoon my family took a walk through a cemetery near where I live in Switzerland. It was a lovely day, and we all find cemeteries fascinating places. Fully nude.
  • FRESH INC.: THE STAFF BLOG  |  MONDAY, JANUARY 9, 2012
    [Media] 3 More Reasons SOPA Should Scare You
    Needless to say, the bills are also lovingly endorsed by big media lobbies like the RIAA and the MPAA, which happen to outspend tech lobbyists by a factor of six. “And it’s not just reddit, it’s every single other social media site out there that will be threatened by this bill.” Here's why.
  • FRESH INC.: THE STAFF BLOG  |  MONDAY, FEBRUARY 6, 2012
    [Media] Shy? 3 Ways to Use It to Your Advantage
    From a Time cover story to a New York Times Sunday Review piece by Cain , the topic of how our society undervalues introverts and the needs of those with a quieter disposition has been making frequent appearances in the media lately. Introverts, due to of their reserved nature, step out of the shadows less often than the more outgoing.
  • BLOGTREPRENEUR | ENTREPRENEUR BLOG  |  WEDNESDAY, FEBRUARY 25, 2015
    [Media] Purpose Will Save Your Business, Your Body & Your World
    Article contributed by Nick Seneca Jankel , entrepreneur, speaker, author, founder of ethical innovation and leadership consultancy WECREATE Worldwide  and  Ripe & Ready , whose purpose is to create enlightening and empowering media content that ensures the digital generations, and our world, thrive. This is not about smarts. Switch on.
  • VENTURE CHRONICLES  |  THURSDAY, JULY 7, 2011
    [Media] G+, Twitter and Tumblr are Biggest Losers
    Like a lot of people I started to use my Tumblr blog to share links with short text snippets that provided context, and I enjoyed the photo and video sharing which embeds the media blob rather than link to it. What it does harken is a form of arms race between the two companies that is ultimately good for users. Lastly a word about Circles.
  • CHRISTINE.NET  |  THURSDAY, NOVEMBER 30, 2006
    [Media] Christine: Top 10 Mobile Marketing Campaigns
    Categories Art/Media Best Practices FRC Nonprofit Personal Technology Telephony/Wireless Venture Capital Women Archives March 2010 December 2009 November 2009 October 2009 August 2009 May 2009 April 2009 March 2009 February 2009 January 2009 More. David Clemons CEO / Founder Push Mobile Media - a new media company. Christine (.net)
  • SMALL BUSINESS FORCE  |  FRIDAY, JUNE 7, 2013
    [Media] Sales Closing Directions: Learn. Ask. Listen. Repeat (until Understanding). Sell, Don't Tell!
    Dig into key prospect websites and social media to learn as much about their business as possible, including their history, management team, products/services and to determine how your product or service can best help them in their business. For me, I like simplicity. Like the simple directions on a shampoo bottle ("lather, rinse, repeat").
  • SILICONHILLS  |  MONDAY, SEPTEMBER 9, 2013
    [Media] Facebook Partners with Mass Relevance to Share Data
    Facebook today announced it has partnered with Mass Relevance and select media companies to allow them to integrate Facebook conversations into their coverage of real-time events. The partnership will allow Mass Relevance, an Austin-based startup, to access Facebook information to gauge the impact of an event, an article or a broadcast.
  • FRESH INC.: THE STAFF BLOG  |  THURSDAY, APRIL 18, 2013
    [Media] 5 Tricks for Working With Millennials
    best practices for engaging in social media, alerting us to important, breaking trends in the blogosphere that might impact our client base or our firm, or simply showing us what’s new and hot.) I meet our Millennials half-way by participating in as many non-workplace events with them as possible. Here''s how to turn the mess around.
  • ENTREPRENEURS-JOURNEY.COM BY YARO STARAK  |  TUESDAY, SEPTEMBER 20, 2011
    [Media] Blog Mastermind Is Closing Forever
    One of the obvious areas of change is social media marketing. In their place, Facebook and Twitter have risen to become the leading traffic sources for social media marketers… at least for now. At the end of this month, September 2011, my course Blog Mastermind will close forever. and Digg less of an influence than it once was.
  • FRESH INC.: THE STAFF BLOG  |  THURSDAY, AUGUST 29, 2013
    [Media] Silicon Alley, Meet London's Tech City
    They''ll be selecting a winner in each of five categories: hardware, education, lifestyle, finance and media. London calling. New York technology companies. Submissions for the GREAT Tech Awards are due September 6. Also, companies with a current UK presence are not eligible.
  • MOBILE.SMASHINGMAGAZINE.COM  |  WEDNESDAY, JANUARY 16, 2013
    [Media] Preparing Websites For The Unexpected | Smashing Mobile
    Rather, websites are collections of useful or informative media which may be sorted into different screens (or sections, or blocks, or views — time will tell which term becomes popular). In fact, the more digital media we consider, the more flexible websites become. AJAX-savvy media queries? Smashing Media. Books.
  • OCCAM'S RAZOR  |  WEDNESDAY, FEBRUARY 10, 2016
    [Media] Rock Analytics More: Obsess About Goals And Goal Values!
    Because you've created relevant goals, you would of course start that journey by looking at your Owned, Earned and Paid media all in one place. If you don't have goals, you are not doing digital analytics. You are doing i am wasting earth's precious oxygenalytics. Let's back up. Let me start with a story. Amazing, right?
  • YOUNGUPSTARTS  |  TUESDAY, DECEMBER 3, 2013
    [Media] [Event] Crowdsourcing Week Global 2014
    After a successful debut last year ,  Crowdsourcing Week will be returning for its second edition. Attendees will discover approaches and tools they need to transform their business through crowd interactions, the sharing economy and collaborative consumption. Early bird tickets will go on sale on December 12, 2013.
  • GUST  |  THURSDAY, NOVEMBER 8, 2012
    [Media] Forget Presidential Politics: Here’s How We Create Jobs — And How You Can Help
    As I write this, days after the 2012 presidential election, I’m probably not alone in feeling relieved that the political jeering and soapboxing that reached a feverish pitch during the seemingly endless campaign season has finally subsided. Yet amidst all the partisan cheerleading and name-calling, there has been some discussion of substance.
  • FRESH INC.: THE STAFF BLOG  |  TUESDAY, APRIL 22, 2014
    [Media] 8 Things You Need to Know Today
    est, there''s Brooklyn Brewery founder Steve Hindy; Tim O''Reilly, founder of O''Reilly Media takes the keyboard at 1 p.m., A roundup of the day''s news--curated by the Inc. editorial team--to help you and your business succeed. 1. Ask Them Anything Reddit''s popular AMA--Ask Me Anything--series is on a bit of an entrepreneurship kick today.
  • FRESH INC.: THE STAFF BLOG  |  MONDAY, DECEMBER 23, 2013
    [Media] The most educational thing to ever emerge from @DuckDynastyAE
    That might sound like an exaggeration, but in mass media and on social media there is a combined force-multiplier at work. In the end, it was a combination of Sacco''s publicist job, her position with a huge media company, and the brazen awfulness of her tweet that did her in. Fire is hot. Touch it and you''ll get burned.
  • FRESH INC.: THE STAFF BLOG  |  TUESDAY, JULY 30, 2013
    [Media] The 5 Most Common Brand Blunders
    Great brands consistently execute across every point of contact--from advertising and social media to sales and customer service. Is your brand failing to live up to your expectations? An advertising expert shares some of the most common brand blunders and how to avoid them. Why does your brand exist? Who is its primary target audience?
  • THEBAREFOOTVC  |  TUESDAY, JANUARY 20, 2015
    [Media] Smart Data, Diversity and our Decentralized Future
    We’ve seen peer to peer networks connect people in lending, media and other industries, as well as the emergence of collaborative consumption and the sharing economy. As a keen traveler, observer of the world and a technophile, I’ve been struck by the parallels in the development of technology with the broader the evolution of humanity.
  • BRANDANEW  |  FRIDAY, SEPTEMBER 25, 2015
    [Media] Chaos Alert: A day in the Life of a Content Marketer
    You’re officially a part of the content marketing world – the one that will nudge (sometimes, push) you to write creative copies every day, create editorial calendars, manage social media platforms, look into the inbound/ outbound marketing campaigns, make sure everything is set for SEO.and well, you get the drift. . The writer mode.
  • YOUNGUPSTARTS  |  FRIDAY, AUGUST 28, 2015
    [Media] 5 Ways To Earn Better ROI From Email
    This is smart, but what companies need to realize is that digital goes beyond websites and social media. When it comes to implementing a marketing tactic for your business , most companies today are sticking to those that involve digital. It also includes email marketing. Instead, you can use it to your advantage. Use a targeted list.
  • MARKETINGLAND.COM  |  MONDAY, OCTOBER 8, 2012
    [Media] 8 Ways We Deceive Ourselves With Metrics (And How To Avoid Them), Part I
    Social Media |. SMX Social Media Marketing - Dec. © 2012 Third Door Media, Inc. Home |. News |. Columns |. Search Marketing |. Display Advertising |. Mobile |. Analytics |. Email Marketing |. Affiliate Marketing. All E-Solutions Spotlights |. First Time Here? Wheres Sphinn? Column: Analytics & Marketing Column. Tweet.
  • DUCT TAPE MARKETING  |  MONDAY, OCTOBER 19, 2015
    [Media] 5 Easy Steps to Nailing a Sale
    next easy step from there is turning to social media to learn a bit more about their experience and/or personal life. 5 Easy Steps to Nailing a Sale written by Guest Post read more at Duct Tape Marketing. Looking back, that thinking came from me not fully understanding what it takes to be in sales. Do the Research. Ask the right questions.
  • BLOGTREPRENEUR | ENTREPRENEUR BLOG  |  SATURDAY, AUGUST 31, 2013
    [Media] Unleashing the YouTube Inside of You
    Another technique is using social media to share a short, attention-grabbing invitation to view your video link. You can leverage these techniques by inviting partners to share your videos with their mailing lists and social media networks. More viewers watched online video than TV in 2012, according to SundaySky. billion ads.
  • ARCTICSTARTUP  |  TUESDAY, JUNE 26, 2012
    [Media] Less Is More This Summer
    We've always been pretty transparent about our experiments in the media space here at ArcticStartup. To anyone working in a media company they understand that this is voluntary surrender regarding the race for more pageviews. This summer we're going to be experimenting with something new as well. Image by Mikko Kuhna
  • DUCT TAPE MARKETING  |  THURSDAY, OCTOBER 6, 2011
    [Media] Reframe Your View of Marketing
    ” See, if you hang around marketing folks very long you’ll hear all kinds of things about metrics, social media, engagement, conversion, branding and maybe even a little HTML5 for good measure. Reframe Your View of Marketing This content from: Duct Tape Marketing. doug the trail builder via Flickr. Marketing Strategy reframe
  • UP AND RUNNING  |  THURSDAY, MAY 1, 2014
    [Media] How to Write a Business Plan
    Or perhaps in traditional media? A key component to your advertising plan is your plan for measuring the success of your advertising. Getting the media to cover you can be a great way to reach your customers. Social Media. You’ve reviewed what a business plan is , and why you need one to start and grow your business. Appendix.
  • CONVERSIONXL  |  FRIDAY, JULY 5, 2013
    [Media] Email Retargeting: Not Just For Websites & Display Networks Anymore
    Now, even though social media accounts for less than steller results, this article isn’t one to add to the endless “email vs social” drivel. In this autoresponder, you talk about widget problems, widget use cases, why widgets matter, and how to find your company on various social media platforms. image source.
  • FRESH INC.: THE STAFF BLOG  |  WEDNESDAY, DECEMBER 26, 2012
    [Media] Hardware Wants to Be Free
    For years, people in the media business have been bedeviled by the oft-cited idea that "information wants to be free." But that means a major shift in strategy for not just hardware companies, but everyone in the tech and media industries. Tech start-ups, take note. Everyone loves something for nothing. Creation is expensive. Too much?
  • FRESH INC.: THE STAFF BLOG  |  TUESDAY, MARCH 29, 2016
    [Media] Why the Best CEOs Are 'Moldable Dictators'
    Gary Vaynerchuk, CEO of Vayner Media and host of The #AskGaryVee Show, explains why great leaders are decisive but open to suggestions
  • YOUNGUPSTARTS  |  SUNDAY, JANUARY 10, 2016
    [Media] Welcome To The Year Of The Customer
    At the same time, enterprises today can leverage the cloud to make faster, more efficient software changes; use social media to connect with customers; deploy predictive analytics to determine what their customers will want and connect and control devices via a central point with the Internet of Things (IoT). billion to 8.6
  • YOUNGUPSTARTS  |  TUESDAY, FEBRUARY 28, 2012
    [Media] [Event] [Singapore] DEMO Asia Starts This Week!
    If you haven’t heard of DEMO Asia 2012 , the event looks to gather Asia’s brightest innovators and budding entrepreneurs into one place, giving them the opportunity to debut, pitch and showcase breakthrough ideas and products to corporate acquirers, media, venture capitalists, angel investors and strategic partners.
  • FRESH INC.: THE STAFF BLOG  |  THURSDAY, APRIL 19, 2012
    [Media] What's Flipboard? FaceTime? The Cloud?
    Digital natives, meanwhile, are not only wizards with gadgets, but they're fully engaged with social media. If you don't know the answers, read this article immediately. It's time to learn a new language. As we move deeper into the digital age, the divide between what you might call digital immigrants and digital natives grows sharper.
  • REDEYE VC  |  MONDAY, AUGUST 2, 2010
    [Media] Founders and Heat Seeking Missiles
      When Nat and Zach first came to us with the idea for Invite Media , it was focused on algorithms for ad targeting.   We funded VideoEgg back in 2005 with the goal of creating tools to manage online video -- but Matt and team quickly adjusted course and have now become a leading media network for brand advertisers.
  • UP AND RUNNING  |  TUESDAY, SEPTEMBER 15, 2015
    [Media] 5 Ways to Keep Your Small Business Growing
    There is great probability your competition has put up its own social media pages. Running a small business is a daunting challenge. Statistically, less than 50 percent of small businesses are still operational after five years. Globalization has increased the level of competition and introduced more turmoil to the business environment.
  • YOUNGUPSTARTS  |  TUESDAY, MAY 24, 2011
    [Media] Giving Back While Using Email With GiveBackMail
    Launched earlier this week, the free service allows you to keep your current email address and still take advantage of features including sharing large files – up to 100MB, managing multiple accounts, previewing attachments and viewing all your social media feeds within your email platform.
  • FRESH INC.: THE STAFF BLOG  |  WEDNESDAY, MAY 22, 2013
    [Media] Randi Zuckerberg on Her Next Act
    When asked what compelled her to launch Zuckerberg Media , her latest foray into the online video space, Zuckerberg replied, "When I looked around at the landscape, I saw you have all these companies investing more in original content, but there were very few places for makers, for content creators." Hollywood wants to see credibility
  • DUCT TAPE MARKETING  |  MONDAY, OCTOBER 21, 2013
    [Media] What If You Needed to Fire Yourself?
    Social Media Training Course Beta Testers Needed This whole social media thing for small business can be. What If You Needed to Fire Yourself? written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing I had an interesting conversation with one of the most dynamic free agent entrepreneurs I know.
  • SOFTWARE BY ROB  |  TUESDAY, NOVEMBER 15, 2011
    [Media] Can Paid Customer Acquisition Work With Freemium?
    We are obviously hitting social media, PR, etc. Photo by stevendepolo. received the following question from a reader: I was wondering if you had any thoughts on cost of customer acquisition for freemium businesses. When you calculate it out, it seems that paid marketing efforts like AdWords are almost universally doomed to fail.
  • ARCTICSTARTUP  |  FRIDAY, APRIL 8, 2011
    [Media] Minecraft Generated About 5 M Euros In March
    Fantastic success for Mojang, even though this isn't reported in the media as widely as Angry Birds for example Mojang's Markus Persson, the lead developer of the hit indie game Minecraft , answered community questions in Reddit revealing a lot of interesting information about the game, but also the company. It has sold more than 1.8
  • DUCT TAPE MARKETING  |  MONDAY, JULY 22, 2013
    [Media] What Exactly Is Content Marketing?
    They’ve grown to expect the company itself as well as customers, networks, partners and the media to be the source of this content. What Exactly Is Content Marketing? mean, it’s all we’ve been talking about for the last few years. ” photo credit: eyesore9 via photopin cc. Is it a thing? More what it does than what it is.
  • DUCT TAPE MARKETING  |  SATURDAY, SEPTEMBER 14, 2013
    [Media] Weekend Favs September Fourteen
    GetSignals – New social media monitoring tool from Hubspot – Chrome browser only. The photo in the post is a favorite for the week from Flickr or one that I took out there on the road. photo credit: Al_HikesAZ via photopin cc. Good stuff I found this week: Moasis – Location based flyer technology.
  • FRESH INC.: THE STAFF BLOG  |  TUESDAY, APRIL 1, 2014
    [Media] Lessons From 5 Company Blogs Actually Worth Reading
    Ask us nicely on Facebook or Twitter," which just keeps engagement on social media rolling. Plenty of companies have blogs. The question is, does anyone read them? Here''s how the good blogs get readers--and keep them coming back. smartly-executed company blog is a valuable asset. Smartly executed" are the operative words, however.
  • FRESH INC.: THE STAFF BLOG  |  TUESDAY, MAY 27, 2014
    [Media] 5 Questions to Ask Yourself Before Rebranding Your Business
    Social media has been ablaze with people describing the new mascots as “creepy,” “weird,” “scary,” and “dumb.” Three corporate giants made major marketing mistakes last week. Here''s what you can learn from them. Last week was a weird one for corporate mascots. Is It Really Necessary?
  • FRESH INC.: THE STAFF BLOG  |  FRIDAY, FEBRUARY 3, 2012
    [Media] Hack Days: Not Just for Facebookers
    The IPO has set off a flurry of interest among investors and the media. The Hacker Way," he writes is central to how Facebook does business: The word "hacker" has an unfairly negative connotation from being portrayed in the media as people who break into computers. Welcome to 2012 , a time in which hacking is praised in S-1 filings.
  • FRESH INC.: THE STAFF BLOG  |  MONDAY, JANUARY 14, 2013
    [Media] 8 Simple Steps to Extreme Personal Productivity
    When you take a break don't watch a little TV or check your social media feeds. How to turn an ordinary workday into an incredibly productive day - no programs, expensive tools, or fancy apps required. Teaching others to improve their personal productivity is big business: Tony Robbins, Stephen Covey, David Allen. And it's free. Use it. 2.
  • STARTUP PROFESSIONALS MUSINGS  |  THURSDAY, OCTOBER 3, 2013
    [Media] How To Delegate More Effectively In Your Business
    For example, non-computer types should consider delegating their social media, website, and SEO activities. For a few, delegating comes easily, maybe too easy. For others who are perfectionists, letting go of even the most trivial task is almost impossible. This means only about one manager in ten really knows how to empower others.
  • YOUNGUPSTARTS  |  WEDNESDAY, MARCH 7, 2012
    [Media] 50 Terrific Twitter Chats For Journalism Students
    jrchat : Hosted by the Journal Register Company’s ideaLab, this chat is a forward-thinking meetup that focuses on the role of digital media in news. DFMChat : Hosted by Digital First Media, this chat offers up great ideas on incorporating the digital world into all kinds of journalism. Journalism: Scheduled Meetups. EST on Wednesdays.
  • UP AND RUNNING  |  THURSDAY, SEPTEMBER 11, 2014
    [Media] I Went on Vacation and Increased Our Facebook Traffic by 300%. Here’s How…
    As Community Manager here at Bplans, I am actively involved in promoting engagement on our site and our social media platforms. The strategy I employed for my time away ended up increasing our social media referral traffic across all platforms by 120%, and Facebook in particular by over 300%. Almost What keeps us from truly unplugging?
  • CROWDSPRING BLOG  |  THURSDAY, FEBRUARY 4, 2016
    [Media] 10 Important Things You Can Do To Be A Good Customer
    Even using tools like social media to find company and product reviews can be a big help. As customers, we often put our expectations in the hands of the customer service team. That being said, there is so much one can do to take charge of their own experience as a customer. This also goes for things like asking questions.
  • FRESH INC.: THE STAFF BLOG  |  THURSDAY, APRIL 17, 2014
    [Media] This Startup Is Shaking TV Networks--All the Way to the Supreme Court
    For most of Aereo''s three-year lifespan, the little, 115-person company has been under legal assault by the same media titans that urged the Supreme Court to take up the case: Disney/ABC, CBS, NBC, and Fox, among others. In its three-year lifespan, Aereo has angered all the major TV networks, major-league sports, and the government. And D."
  • BLOGTREPRENEUR | ENTREPRENEUR BLOG  |  FRIDAY, MARCH 2, 2012
    [Media] 6 Tips for Awesome Blog Headlines
    Typically the purpose of a blog is a more casual forum to share information than a mainstream media outlet.  So what’s in a name? In the case of blog headlines it’s everything. The headline of any blog is an important component and it is what will get your post read, or rather not read.  Make it Pop. Use Keywords. Capitalization Consistency.
  • READWRITESTART  |  THURSDAY, AUGUST 23, 2012
    [Media] 114 Entrepreneurs On 1 Train For 8 Hours Pitching Ideas
    The destination was Dealmaker Media's GROW 2012 conference , a summit of startup rock stars and wannabe-rock stars raring to pitch, invest and innovate their hearts out in Vancouver. Think an elevator pitch is hard ? Try selling your vision with a beer in each hand, balancing in the aisle of a train barreling north at 80 mph.
  • BLOGTREPRENEUR | ENTREPRENEUR BLOG  |  MONDAY, DECEMBER 8, 2014
    [Media] Rethinking the Way You Plan Events, Weddings, Corporate Meetings, and Parties
    Instead of browsing Social Media or staring off into space, use that time to learn a new skill or become more of an expert in your space. What is Greenvelope? Greenvelope.com is a Seattle based start-up rethinking event planning. It makes planning anything from a corporate event to a wedding simple and organized. wanted to start Greenvelope.
  • FRESH INC.: THE STAFF BLOG  |  MONDAY, NOVEMBER 11, 2013
    [Media] Get the Most Bang for Your Marketing Buck: 3 Ways
    One sales person can easily sell a product to a few customers without the need for websites, social media, advertising or even a business card. Marketing dollars are a terrible thing to waste. Here are three powerful tips for getting the most from what you spend. For many companies, marketing seems like the department of magic. moment.
  • BOTH SIDES OF THE TABLE  |  TUESDAY, NOVEMBER 8, 2011
    [Media] HealthDataInsights Sells for $400 Million. Big Win for GRP Partners.
    Our investments focus heavily on the financial services industry, digital media, mobile applications & infrastructure, SaaS / Cloud and retail innovation. The tech market is filled with many stories of early-stage funding. It’s even more exciting when you can report an exit of a company that is a major win. Solving bigger problems.
  • READWRITESTART  |  WEDNESDAY, DECEMBER 8, 2010
    [Media] Pulling Together a Pre-Launch Checklist for Your Startup
    Prepping for the Media. Much of the post focuses on the ways in which you should think about how to best prepare your site and your product for the media. Consider putting together a media kit with logos and screen shots with an FAQ. Of course, pre-launch checklists aren't just about prepping things for the media.
  • FRESH INC.: THE STAFF BLOG  |  MONDAY, AUGUST 13, 2012
    [Media] Talk to Your Customers; You Might Learn Something
    The Harvard Business Review just published a study about the low percentage of CEOs who use social media in their business. I was shocked by some of the comments made about how CEOs have "people" for that. CEOs need to put themselves out there to see what their customers are saying. And the best way is to communicate with them directly.
  • FRESH INC.: THE STAFF BLOG  |  THURSDAY, JUNE 6, 2013
    [Media] When to Think Inside the Box
    INSERT GRAPHIC HERE At my digital marketing agency, Mojo Media Labs, we have four categories of key business objectives: finance, customer, culture, and internal business operations. Thinking outside the box sounds great, but a bad out-of-the-box idea can kill your company. Ideas can only come from humans. Dieting is simple, for example.
  • SETH LEVINE'S VC ADVENTURE  |  THURSDAY, MARCH 24, 2011
    [Media] Ok Color. How about solving the more basic (and important) problem with photos?
    Ever hear of this start-up called Color ? They launched a social photo sharing thing yesterday. And raised $ 41M. Oh wait. Everyone has heard of Color by now (and has an opinion about it; re: their capital raise, I’d refer you to a recent post on that subject ). Everyone I know has the same basic problem with photos: They’re everywhere.
  • YOUNGUPSTARTS  |  WEDNESDAY, AUGUST 13, 2014
    [Media] 3 Reasons To Seek Only What You Need During The Funding Process
    Consider headline making app Yo, which has garnered significant media attention and raised $1 million in funding recently. By Paul Jackson, founder of Worthworm. For new or young entrepreneurs, understanding the realities of the startup world often comes as a shock. Success is more than just a great idea. billion.
  • CROWDSPRING BLOG  |  SUNDAY, APRIL 14, 2013
    [Media] Small Business and Startups: Cultivate Trust and Nurture Loyalty
    good place to start is by making it easy for your customers to talk to you; make sure you are available hear from them by whatever means they find to their liking: make yourself available by phone, by email, in social media, by instant chat, and in person. Trust is a key for driver for your customers. And then (most importantly) respond.
  • ARCTICSTARTUP  |  TUESDAY, APRIL 30, 2013
    [Media] Tampere Based M-Files Gets €6 Million To Globally Expand Their Metadata Driven Enterprise ECM
    On the 30th of April, the company announced an A-Round of €6 million led by DFJ Esprit , a venture capital firm that invests from seed to late stage in European technology and media companies. Basically their solution does not care where the data is but rather what the data actually represents.
  • FRESH INC.: THE STAFF BLOG  |  WEDNESDAY, SEPTEMBER 18, 2013
    [Media] What Would Marissa Mayer Do? Advice for Everyone Else
    Yahoo’s Weather app, which was praised by the media and the general public, and which delivered on Marissa’s promise for a new focus on mobile. She''s about more than public opinion. Here''s how she''s transforming Yahoo. You don''t have to look far to find a Marissa Mayer-bashing article. Just last month, Inc. You do you.
  • SEED STAGE CAPITAL  |  SATURDAY, JUNE 4, 2011
    [Media] What Startups Can Learn From Sailors (Part Deux.
    skip to main | skip to sidebar 04 June 2011 What Startups Can Learn From Sailors (Part Deux) Note: This is the second installment of a series that draws parallels between sailing and running a startup. The first installment can be found here. Part II of What Startups Can Learn from Sailors: A For Attitude. Conditions are often stressful. Savor it.
  • ONLYONCE  |  THURSDAY, OCTOBER 31, 2013
    [Media] Selecting Your Investors
    Look for VC portfolios that have a lot of “like” companies (B2B, B2C, media, tech, etc.).  Selecting Your Investors. This is the first one…and Fred’s post on the other side of the topic is here.  LINK].  Next week, we’ll address the topic of building a successful CEO-VC partnership once it’s established. Check references carefully. 
  • THE EQUITY KICKER  |  MONDAY, MAY 28, 2012
    [Media] Britain’s growing entrepreneurial culture
    There are a number of contributing factors, not least the growing number of success stories, but support from the government and media will really help the nation understand that entrepreneurship is important for UK plc and a valid and exciting career choice. Innovation
  • YOUNGUPSTARTS  |  SUNDAY, AUGUST 17, 2014
    [Media] Marketing Automation: Solving Problems At The Push Of A Button
    Automation helps with mass emails, social media replies, and on-page content.  Considering the breadth of online platforms and opportunity (search, social media, video, content marketing, etc), it’s difficult for advertisers to keep up (and keep track) with digital progress. by Alex Miller, Co-founder of  PosiRank  . Why You Need It.
  • BUSINESS PLAN BLOG  |  WEDNESDAY, DECEMBER 4, 2013
    [Media] San Diego Startup Spotlight: Breadcrumbs
    The problem with how search engines handle local search is that they get you to a business’ doorstep – their Yelp reviews, social media pages, and website. But what if there was a search resource to search inside  businesses as well as get updates from your favorite ones – even the ones not active on social media? Business Listings.
  • DUCT TAPE MARKETING  |  THURSDAY, SEPTEMBER 17, 2015
    [Media] Email Marketing Best Practices for Lead Generation
    Add social sharing buttons so people can share your email on their social media accounts. Email Marketing Best Practices for Lead Generation written by Guest Post read more at Duct Tape Marketing. Leads, leads, leads. Everybody wants them and once you have a few, you will want more. When you do get more, you will want better quality ones.
  • FRESH INC.: THE STAFF BLOG  |  TUESDAY, JANUARY 29, 2013
    [Media] 10 Women to Watch in Tech in 2013
    Pincus, with a background blogging about design and working for large media companies, is in charge of strategy and focused on scouting new initiatives and partnerships. They're busy working on everything from ingenious devices to artificial intelligence to truly targeted mobile advertising. It's going to be a big year for these women.
  • ARCTICSTARTUP  |  THURSDAY, OCTOBER 2, 2014
    [Media] Writing a Press Release in 2014: Five Tips
    As technology moves forward, so should a press release, changing it from a dry document to a rich media promoting your news and read by everyone from journalists, bloggers, potential clients, investors, and partners. Editor''s note: This is a sponsored post put together with PR Newswire. Here are some tips that we came up with. 1.
  • FRESH INC.: THE STAFF BLOG  |  THURSDAY, JUNE 14, 2012
    [Media] 6 Email Marketing Tricks for Better Results
    The second is that unlike SEO (where you can see intuitively the value of being No. 1 for a particular keyword) or pay-per-click marketing, which has hard media costs associated with it, it is very hard to understand the difference between where your email marketing campaign is now and how good it could be. Email more often. But change it up!
  • STARTUP PROFESSIONALS MUSINGS  |  THURSDAY, AUGUST 25, 2011
    [Media] 5 Steps to Sell the Way Your Customers Want to Buy
    Start with a new understanding of the real customer need, their search process in finding you (referral, website, social media), and most desired payment model, like one-time payment versus subscription, or lease versus purchase. But the reality is that sellers are no longer in charge of the customer buying process. Marty Zwilling.
  • FRESH INC.: THE STAFF BLOG  |  TUESDAY, JUNE 19, 2012
    [Media] 3 Tricks for Making Time to Think
    For me, it comes almost exclusively from reading," says Gina Bianchini, founder of Mightybell.com, a social media site that allows people to create groups with friends. Finding time to meditate on big thoughts is a challenge when you're working on a start-up. Here are three tips from the pros on how to give yourself creative free-time.
  • THE PRODUCT GUY  |  SUNDAY, AUGUST 10, 2014
    [Media] This Week’s Featured Product Management Jobs (Week of August 9, 2014)
    Product Associate (Product Technology) @ Hearst Digital Media (New York, NY) Keywords: a/b , content , platform, product, user experience [link]. Product Lead – Advertising Platforms @ Viacom Media Networks (New York, New York) Keywords: analytics, Freewheel, java [link]. product jobs product management
  • SMALL BUSINESS FORCE  |  SUNDAY, AUGUST 19, 2012
    [Media] Want to Sell More Customers? Make It About Them!
    to social media. Such a simple concept, but so hard for entrepreneurs and small business owners, so passionate about their product or service, to understand. So, they overwhelm the customer message with buzzwords and industry jargon and the answer to the critical customer question � "what can this do for me?" gets lost. The result?
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