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FRESH INC.: THE STAFF BLOG [Media] Why LA Is the New, Hot Place to Launch
| FRIDAY, DECEMBER 16, 2011
Cofounder Paul Bricault says the blossoming tech start-up environment in LA reflects what’s happening in the broader digital media ecosystem. Today, with so many of their identities tied into digital media, more Hollywood insiders are taking a hybrid approach, both investing in and endorsing tech start-ups. It’s no wonder.
FRESH INC.: THE STAFF BLOG [Media] What Would Marissa Mayer Do? Advice for Everyone Else
| WEDNESDAY, SEPTEMBER 18, 2013
Yahoo’s Weather app, which was praised by the media and the general public, and which delivered on Marissa’s promise for a new focus on mobile. She''s about more than public opinion. Here''s how she''s transforming Yahoo. You don''t have to look far to find a Marissa Mayer-bashing article. Just last month, Inc. You do you.
DUCT TAPE MARKETING [Media] The Problem With Inbound Marketing
| TUESDAY, AUGUST 13, 2013
The term content marketing supplanted social media in the buzz wars and the race to create more content was on. The Problem With Inbound Marketing written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing I’ve been promoting the concept of inbound marketing for about ten years now.
- [Media] VC Kay Koplovitz: 'Tell Them How You're Going to Make Them Money'
Women tend to focus on starting companies that relate to their own interests, in categories such as fashion, social media, and e-commerce, she said. What will help women founders seeking start-up financing? focus on the investor return. Far fewer of the entrepreneurial folks walking around SXSW this weekend are women. Understand them.
FRESH INC.: THE STAFF BLOG [Media] Shy? 3 Ways to Use It to Your Advantage
| MONDAY, FEBRUARY 6, 2012
From a Time cover story to a New York Times Sunday Review piece by Cain , the topic of how our society undervalues introverts and the needs of those with a quieter disposition has been making frequent appearances in the media lately. Introverts, due to of their reserved nature, step out of the shadows less often than the more outgoing.
FRESH INC.: THE STAFF BLOG [Media] 14 Tips for Jumping Entrepreneurship's Hurdles
| MONDAY, FEBRUARY 10, 2014
Fehzan Ali , Adscend Media LLC 3. Yuriy Boykiv , Gravity Media 11. It''s no secret that as a startup founder, you will face many challenges. After all, it really is lonely at the top. But it doesn''t have to be. Here, we asked Young Entrepreneur Council members for their tips on navigating the darker moments of entrepreneurship: 1.
- [Media] Despite Controversies, Peter Thiel Will Remain On Facebook's Board, Zuckerberg Decides
The billionaire investorhas recently come under fire for his support of Donald Trump and his funding of lawsuits thatdrove Gawker Media into bankruptcy. Mark Zuckerberg doesn't care
ARCTICSTARTUP [Media] Cherry Group Acquires Latvian CityLife, Now Claims Over 50% Market Share In Baltics
| FRIDAY, MAY 11, 2012
Cherry Media , the baltic daily deals group, announces it has acquired CityLife in Latvia, now giving Cherry Media a greater than 50% market share across the Baltic countries. Another recent development is that Cherry Media has banned daily deals aggregators in Lithuania since March, citing brand dilution.
YOUNGUPSTARTS [Media] DealMarket.com – Making Private Equity A Big Deal
| THURSDAY, AUGUST 4, 2011
The site even integrates social media features, allowing visitors to rate deals and even fellow professionals, share information about deals and network with one another. Online platforms that connect startups and entrepreneurs are common, but one that connects private equity professionals? Not so.
- [Media] From Ideation to Promotion: Simplifying Your Blogging Process
You can share your work on social media and through email lists. While blogging has proven to be a highly effective platform for promoting brands, sharing ideologies, promoting products and more, it should be understood that it is not as easy has many believe it to be. You must be consistent with your message.
- [Media] Need to Boost Your Site's Traffic? Master Backlinks
Most customers talk about your business on social media, so use a tool like Topsy to see who mentions your brand on Twitter. Backlinks still matter -- both for traffic and as an indication of your online reputation. Search engine algorithms constantly change. But backlinks--links from another site to your site--are still important. Respond.
- [Media] Think Different: Lessons from Johnny Cupcakes
” “When you’re using social media, don’t just use it to put stuff on sale all the time.” The funky apparel brand gets buzz by being weird. Really, really weird Johnny Earle began his life as an entrepreneur selling candy and whoopie cushions to classmates. Here are a few excerpts from his mile-a-minute speech.
- [Media] 8 Reasons You Should Apologize for Working Too Hard
Most mornings I spend some time checking out my social media mentions, especially on Twitter. It''s polite, it raises my social media profile , builds my readership, and it''s kind of. If you''re working ridiculous hours, chances are there''s someone at home picking up the slack. And it''s not exactly like you''re having fun--is it?
- [Media] How do I get my first few customers?
There’s all the startup marketing ideas you’d expect: Adverts, split-tests, media splashes, networking, pitch-competitions, inside baseball, creative stunts, SxSW launches, you name it. (Powered by LaunchBit ). Any advice will help. Hmm, you’ve spent a year of your life on something before asking anyone else if they want it?
- [Media] Rethinking the Way You Plan Events, Weddings, Corporate Meetings, and Parties
Instead of browsing Social Media or staring off into space, use that time to learn a new skill or become more of an expert in your space. What is Greenvelope? Greenvelope.com is a Seattle based start-up rethinking event planning. It makes planning anything from a corporate event to a wedding simple and organized. wanted to start Greenvelope.
CHAGANOMICS [Media] Chapter 11 bankruptcy petition for Quiznos Global LLC shows the chain has about $50,000 in assets and from $500 million to $1 billion in liabilities.
| MONDAY, MARCH 17, 2014
Horizon Media Inc., an advertising agency in New York, has an unsecured claim for $3.67 What a mess! The Quiznos details emerge: The voluntary Chapter 11 bankruptcy petition that Quiznos Global LLC filed Friday shows Quiznos has as much as $50,000 in assets and from $500 million to $1 billion in liabilities. Bank listed as being owed $173.8
THE NEXT WEB [Media] 20 must-attend tech conferences for female entrepreneurs in 2014
| THURSDAY, FEBRUARY 6, 2014
Rakia Reynolds , Skai Blue Media. . 6. There’s no better way to find out what’s new in the industry and network with other marketing executives, HR pros and trade media in the industry. Earlier this month, I asked members of the Young Entrepreneur Council about the top events for founders in 2014. are below: 1. Forbes Women’s Summit.
AUSTIN STARTUP [Media] SalesVu 2.0 Launches in the US and Canada
| WEDNESDAY, MAY 2, 2012
The new update solidifies SalesVu’s technology leadership position as the only mobile payment solution with centralized cloud-based management, reporting, and social media marketing. Austin-based SalesVu just released its latest mobile payment application, SalesVu 2.0 for iPhone’s and iPad’s. Continue reading → News Release
FRESH INC.: THE STAFF BLOG [Media] Need Clarity on a Big Problem? Try This Method
| THURSDAY, FEBRUARY 20, 2014
Next time you face a complex issue, try the blog-post approach. You''ll find it an eye-opening exercise, and the end result will be much more usable in your decision-making process. have a confession to make: I have a love-hate relationship with this column. It goes without saying that I love working with the fine folks at Inc., Less really is more.
THE EQUITY KICKER [Media] Ecommerce discovery on mobile – no apps?
| WEDNESDAY, NOVEMBER 26, 2014
Getting discovered then requires getting a presence in cards, and to me that feels like social media advertising rather than search advertising. It’s been troubling me recently that at first glance the trend towards mobile and the trend within mobile towards apps mitigates against startup ecommerce companies. Mobile Uncategorized
THE EQUITY KICKER [Media] Making it easier to buy stuff online will drive growth
| FRIDAY, JULY 18, 2014
All of this is similar to a ‘buy in the page’ service offered to media companies by Lyst that allows people to buy items they are reading about without clicking to a different site. Amazon’s ‘One click purchase’ is another great example of a service that gets people to buy more by making it easier.
FRESH INC.: THE STAFF BLOG [Media] 5 Easy Ways to Ignite Your Customer Service This Year
| MONDAY, FEBRUARY 10, 2014
Years ago, when a fiber line was cut in the Bay Area and our service was interrupted, we turned to social media to let people know what was up and answer their questions. Providing your customers with stellar service can reap benefits for your business all year long. These five ideas can help. Where does all this information live?
- [Media] Why Most Data Is Drivel
huge consulting company told us they were investing significantly in their social media presence because that''s where they connect with recruits. To truly understand your customers, you need to get an up-close-and-personal view of their experience that Big Data just can''t deliver. The average Inc. reader is positively drowning in data.
SEED STAGE CAPITAL [Media] What Startups Can Learn From Sailors (Part Deux.
| SATURDAY, JUNE 4, 2011
skip to main | skip to sidebar 04 June 2011 What Startups Can Learn From Sailors (Part Deux) Note: This is the second installment of a series that draws parallels between sailing and running a startup. The first installment can be found here. Part II of What Startups Can Learn from Sailors: A For Attitude. Conditions are often stressful. Savor it.
FRESH INC.: THE STAFF BLOG [Media] 5 Tools for Twitter Power Users
| FRIDAY, NOVEMBER 18, 2011
Except the media. Recommendations from a celebrity tweeter who actually writes all of his own tweets. One of my clients (sorry, can’t say who) has over 700,000 Twitter followers, tweets constantly, admits he responds to more DMs than he should, and does it all on his own without the help of a ghost-tweeter. ” 2. “8 a.m.
READWRITESTART [Media] What Skills Every New Internet Entrepreneur Needs
| WEDNESDAY, AUGUST 17, 2011
I had lunch with one of my favorite Internet entrepreneurs today, Mark Sawyier , the CEO of Off Campus Media. The company provides college students with apartment listings near their schools, and what started out as an idea five years ago is now a multi-million dollar business. Sponsor. Know your site demographics. Discuss.
- [Media] Helping Writers Find Gigs, for Real Money
Their company, Contently , offers an online platform that matches qualified journalists with media outlets and companies, such as Intuit or Bed Bath & Beyond, that are willing to pay them a fair wage for well-written and researched content. There's more competition for writing gigs and less pay for writers overall.
YOUNGUPSTARTS [Media] What 6 Studies Say About The Best Time To Publish A Blog Post
| MONDAY, APRIL 25, 2016
BuzzSumo analyzed over 500 million posts collected from over three million Facebook pages and discovered some truly interesting things about the best time and days to share content on the social media network. Timing is everything. There are many instances in life where timing can be responsible for the success or failure of an action.
READWRITESTART [Media] Does Your Startup Need A Technical Co-Founder?
| TUESDAY, AUGUST 28, 2012
Nathalie Lussier , Nathalie Lussier Media. 3. Understanding how to harness social media and being up to speed with the newest trending platforms allows us to be everywhere. In today’s startup landscape, practically everything can be outsourced. So how do you decide what’s right for your new company? How Innovative Is Your Technology?
FRESH INC.: THE STAFF BLOG [Media] 5 Tricks for Working With Millennials
| THURSDAY, APRIL 18, 2013
best practices for engaging in social media, alerting us to important, breaking trends in the blogosphere that might impact our client base or our firm, or simply showing us what’s new and hot.) I meet our Millennials half-way by participating in as many non-workplace events with them as possible. Here''s how to turn the mess around.
- [Media] 5 Excuses Costing You Time & Money
Other entrepreneurs, business groups, church communities, social media groups, friends, and neighbors are all great resources. Letting go of an employee is one of the hardest things a manager can do. But there's no use making excuses. You know it's time to do something about that employee whose performance is consistently lacking. Excuse No.
FRESH INC.: THE STAFF BLOG [Media] Silicon Alley Hiring on the Rise
| WEDNESDAY, AUGUST 7, 2013
According to the New York Internet and Digital Media Jobs Index, conducted by talent search firm Cook Associates, New York City''s job market showed a 7.3 According to Cook, the businesses surveyed represent more than 90 percent of the Internet and digital media workers in New York. Silicon Alley hiring is back in a big way.
FRESH INC.: THE STAFF BLOG [Media] It May Be Getting Harder to Target Customers on Facebook
| TUESDAY, FEBRUARY 4, 2014
The study predicts that Facebook will not get "Myspace-d" and collapse, but will instead be used in a different way, as other platforms such as Twitter, Instagram, and Tumblr move to the forefront of the social media landscape. According to a Pew Research Center study released on Monday, Facebook is still the most dominant social network.
YOUNGUPSTARTS [Media] Small Businesses A Great Fit For The New Nimble Marketplace
| SUNDAY, OCTOBER 23, 2016
In fact, social media platforms like Facebook have become useful sources of product endorsements. We are now almost as likely to buy a product because of an online review or recommendation from someone within our social media circles as we are after seeing a TV ad(3). Consumer behavior and the way people shop are changing.
CROWDSPRING BLOG [Media] 10 Things Entrepreneurs Can Learn From Politicians
| SUNDAY, FEBRUARY 12, 2012
Historically, the political industry has pioneered strategies for marketing, partnering, business development, social media use, and audience engagement. In social media one measure of results is the size of our audience: followers, likes, re-tweets are ways we determine our success. ‘Tis the season. Politicians compete.
UP AND RUNNING [Media] How to Write a Business Plan
| THURSDAY, MAY 1, 2014
Or perhaps in traditional media? A key component to your advertising plan is your plan for measuring the success of your advertising. Getting the media to cover you can be a great way to reach your customers. Social Media. You’ve reviewed what a business plan is , and why you need one to start and grow your business. Appendix.
FRESH INC.: THE STAFF BLOG [Media] Midwest's Secretive & Scrappy Start-up Scene
| THURSDAY, JUNE 14, 2012
The conference attracts some 700 entrepreneurs, marketing executives, software engineers, social media people, and aspiring future founders. Whitten's current Omaha project is VoterTide , a social media intelligence company for political campaigns. We sent a lifelong New Yorker to investigate the seedlings of Silicon Prairie.
DUCT TAPE MARKETING [Media] What Exactly Is Content Marketing?
| MONDAY, JULY 22, 2013
They’ve grown to expect the company itself as well as customers, networks, partners and the media to be the source of this content. What Exactly Is Content Marketing? mean, it’s all we’ve been talking about for the last few years. ” photo credit: eyesore9 via photopin cc. Is it a thing? More what it does than what it is.
YOUNGUPSTARTS [Media] Four Ways To Boost Innovation
| TUESDAY, JULY 31, 2012
Stagnating or declining sales even as our competitors waltz past us with exciting new products that captures the imagination and wows the media. We’ve all been stuck in the desert of “been-there-done-that” before. Year after year, our company churns out predictable products and ho-hum services that hardly raises a yawn.
YOUNGUPSTARTS [Media] Social Music Streaming With Frenzapp Music
| FRIDAY, JUNE 17, 2011
Wireless music sharing must be the “hot new thing – right after we wrote about MyStream , Singapore-based mobile application developer Bitsmedia announces and launches Frenzapp Music , an application that allows iPhone and iPod Touch users to share and discover music.
YOUNGUPSTARTS [Media] Four Of The Most Influential People In Business Technology
| THURSDAY, OCTOBER 3, 2013
Today, Amazon competes with media brands for movie and digital media sales, such as e-books and digital movie downloads, which are becoming even more popular as mobile usage is on the rise. Morgan Sims is a writer and graduate of the University of South Florida who loves all things tech and social media. by Morgan Sims.
YOUNGUPSTARTS [Media] Want To Get In The Game? You’ll Need A Coach.
| SUNDAY, FEBRUARY 19, 2012
Part of the method in my book is how to get lots of media exposure and how to be a great guest. Of course I didn’t need anyone’s help with media for “ Celebritize Yourself “! When I set out to develop my media message for “ Celebritize Yourself “, I found it a much bigger challenge than I’d expected.
FRESH INC.: THE STAFF BLOG [Media] 4 Tools to Build a Website by the End of the Day
| FRIDAY, AUGUST 30, 2013
Several sites offer a quick and painless approach where you can plug in your own company graphics, type in some text, and have an amazing site with full SEO and social media integration by supper. Fifty-two percent of small businesses still don''t have a website. Don''t be one of them. There is no excuse for this one. Here are four. 1.
FRESH INC.: THE STAFF BLOG [Media] Need to Give a Speech? Don't Forget to Do This
| MONDAY, OCTOBER 15, 2012
In December 2011, I gave the keynote speech in Manhattan at a media conference on my then-new book, The Age of the Platform. You've prepped your talk and calmed your nerves. But here's one step you might be forgetting. You need to have a track record of speaking engagements, for one. What to do? God bless that site.
UP AND RUNNING [Media] What Did Entrepreneurs Learn in 2015?
| WEDNESDAY, JANUARY 27, 2016
See Also: 5 Ways to Quickly Improve Your Social Media Engagement. With the arrival of a new year, we often become very reflective. We spend time thinking about what we’re grateful for, what we’ve been inspired by, and how we can improve ourselves in the upcoming year, both in body and mind. Lesson #2: Vet vendors extensively.
FRESH INC.: THE STAFF BLOG [Media] 9 Tips: Boost Your Business With Pinterest
| TUESDAY, DECEMBER 20, 2011
Through her social media efforts she saw a 75 percent increase in traffic, with Pinterest generating most of that. 3. It may not be as popular as Facebook or Twitter, but this virtual pinboard service is attracting plenty of eyeballs. Here's how to make it work for you. One social site has captured the attention of the masses recently.
DUCT TAPE MARKETING [Media] 5 Tools that Changed the Way I Do Business
| WEDNESDAY, JANUARY 21, 2015
write about lots of tools, but mostly tools that help you do a better job with marketing or social media or SEO. 5 Tools that Changed the Way I Do Business written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing. Today I want to spend some time sharing tools I use to run my business. Smartsheet
CONVERSIONXL [Media] Adopting A Data Driven Approach To Increase Website Traffic
| THURSDAY, MAY 22, 2014
This could cover a range of methods, but for the sake of this article, we’re going to focus on PPC, Social Media & Search. Using A Data Driven Approach To Social Media Marketing. Secondly, please realize that there is a whole world to “social media” that exists outside of Facebook Pages, or branded Twitter accounts.
- [Media] Can This E-Commerce Site Charm Gen-Y?
Young pop-music fans are all online, all the time, and one new website—a hybrid media company and online retail site—is vying for their attention. Lot18's founders are hoping to strike gold again. This time, they're targeting young pop-music fanatics with Popdust. Forget FM radio. Forget cable TV.
FRESH INC.: THE STAFF BLOG [Media] From Startup Founder to Leader
| WEDNESDAY, DECEMBER 4, 2013
You’re no longer directly providing the service, you’re the one who''s delivering the message, be it to clients, investors, partners or the media. Making the leap isn''t easy. Here''s how to manage by report and not by sight. Lately, it seems like a golden age for startups. Apple bought Topsy , a social search engine.
ARCTICSTARTUP [Media] Danish ebook platform Riidr acquired by publisher JP/Politikens Hus
| MONDAY, NOVEMBER 3, 2014
Today the company announces it has been acquired by JP/Politikens Hus , the owners of popular media houses Jyllands-Posten and POLITIKEN. Back in 2010 as the ebook adoption rate was increasing in the Nordics, Danish e-book platform Riidr started making some noise with their marketplace for digital books and audio books.
FRESH INC.: THE STAFF BLOG [Media] Why Gary Vaynerchuk Is Flat Out Wrong
| MONDAY, NOVEMBER 18, 2013
He’s the entrepreneur who grew his father’s business from a humble liquor store into a wine empire through a combination of social media and content marketing. Today he’s a media mogul, bestselling author, and aspiring New York Jets owner. He''s one of modern marketing''s biggest success stories. Gary V. know, Gary V.
- [Media] Groupon new customers or devastating discounts?
Groupon just filed for an Initial Public Offering (IPO) and revealed the financial details behind the media hype. Groupon is the fastest growing company ever. From nothing to a stunning 7,000 employees and billions in revenue in just two years. TechMeme is ablaze with negative stories on Groupon. MG Siegler calls it " Grouponzi ".
UP AND RUNNING [Media] 12 Signs You Need to Hire a Manager
| FRIDAY, MAY 22, 2015
If certain tasks are repeating each day such as updating quickbooks, social media posting, or client management, it’s time to move those tasks off your plate and on to someone else’s! – Kim Kaupe, ZinePak. 8. When first starting your business you do it all—you oversee every aspect of your company. When you feel overwhelmed.
FRESH INC.: THE STAFF BLOG [Media] Why Data Is the Oil of the Digital Age
| WEDNESDAY, JANUARY 9, 2013
population would have willingly agreed to provide at least some of their personal data to the MAW—the omnipresent collision of media, advertising and work in our everyday lives. In the most competitive markets, the winners will be those with the most, and most accurate, data. Two years ago, I said that by 2020, 90% of the U.S.
DUCT TAPE MARKETING [Media] How to Build a Newsletter People Will Actually Read
| SUNDAY, JUNE 14, 2015
Ways To Make An Email Newsletter Your Best Sales Tool No matter how enamored you may be with social media, Total Online Presence email marketing newsletter Sara JantschHow to Build a Newsletter People Will Actually Read written by Sara Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing. Focus on the subject line.
- [Media] Getting Press: 8 Tips for Going Hyperlocal
Become the Local Expert Local media is always looking for local experts to comment on news stories, national events and pop culture happenings. Sometimes the most effective marketing is the kind you do right outside your front door. Here are their best answers. 1. Be relevant by being local in your pitch. -- Eric Koester , Zaarly 2. Period.
FRESH INC.: THE STAFF BLOG [Media] 4 Cheap Ways to Find Sales Superstars
| THURSDAY, NOVEMBER 15, 2012
Use social media. How to find top salespeople--without hiring a recruiter A first-class sales team can make the difference between a company’s success and failure. But how do you find good salespeople? You don't have to spring for a recruiter--here are four inexpensive methods to find great salespeople. 1. Ask your customers.
NIALL KENNEDY'S BLOG [Media] Google recommendations for smartphone-optimized websites
| WEDNESDAY, JUNE 6, 2012
Google recommends responsive web design with CSS media queries for smartphone-optimized websites. Google will download your page CSS and evaluate viewport width ranges specified as media queries. Google updated its webmaster recommendations for smartphone-optimized websites. Responsive web design. Content negotiation by User-Agent.
FRESH INC.: THE STAFF BLOG [Media] Mark Cuban Blasts Facebook Promote Fees
| WEDNESDAY, NOVEMBER 14, 2012
The Dallas Mavericks owner vented over Facebook's Promote fees and plans to focus social media efforts elsewhere. So now, when it comes to the Mavericks social media, Cuban recently said that he plans to lessen efforts on Facebook--prioritizing Twitter, Tumblr, and even the revamped MySpace instead.
GROWTHINK BLOG [Media] Startup Outlook from Silicon Valley Bank
| MONDAY, APRIL 25, 2011
On Friday Silicon Valley Bank released a survey of 375 executives at startup technology companies in the 4 core venture capital investment sectors – Software/Internet, Hardware, Life Science, and Cleantech. Here is what they found: Tech. Execs. Are Bullish. And listen up Washington - 83 percent of them plan to hire in the coming year. Hooray!
YOUNGUPSTARTS [Media] Going Global: Five Tips For Singapore Startups Looking To Market Beyond Local Shores
| SUNDAY, NOVEMBER 13, 2016
We have quickly brought digital marketing in-house – Facebook media has been critical for us to reach consumers and being able to quickly exploit those opportunities a desk away is a very positive and energizing experience. by Jason Humphries, co-founder of Good Pharma Dermatology. Tip 3: Manage internal efficiencies.
DUCT TAPE MARKETING [Media] Weekend Favs May Seven :: Small Business Marketing Blog from Duct.
| SATURDAY, MAY 7, 2011
Image YiShian | Photography via Flickr Good stuff I found this week: How to monitor social media mentions in five minutes a day - step by step directions for setting up a powerful listening station. The Referral Engine – Teaching Your Business to Market Itself – by John Jantsch. Steps to Successful Fac. The Complete Small Busine.
ESCAPE FROM CUBICLE NATION [Media] How to get what you want in 2014
| WEDNESDAY, SEPTEMBER 18, 2013
think it is based on the illusion created by social media, when all we see are celebrations of finished blog posts, or program announcements, media coverage or photos of glamorous travel. I always laugh when people comment that I seem to be very productive. And this is by very conscious design. Focus Your Goals. Own your B.S.
FRESH INC.: THE STAFF BLOG [Media] 3 Strategies to Adopt From Apple
| THURSDAY, APRIL 12, 2012
With the advent of social media, customers have a variety of avenues available to them to express their opinions on a particular company or product. These three product strategies you can lift from Apple's playbook and incorporate into your growing business. It's no surprise that Apple has kicked off 2012 with a bang.
YOUNGUPSTARTS [Media] Withering On The Job Vine: Assessing If It’s Time To Move On
| MONDAY, OCTOBER 5, 2015
Build your online reach – Update your online profiles and extend your social media reach. She is a sought-after speaker and seminar presenter and a popular media source, having made over 700 appearances in broadcast, print, and online outlets. Office politics, we all know, come with every job. Fed up with being the fall guy.
DUCT TAPE MARKETING [Media] 5 Ways Your Website is Hurting Your Bottom Line
| THURSDAY, MAY 1, 2014
Share posts, deals, and information via social media. 5 Ways Your Website is Hurting Your Bottom Line written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. Thursday is guest post day here at Duct Tape Marketing and today’s guest is from Jake Magleby – Enjoy! Unresponsive Web Design. Slow Loading Time.
YOUNGUPSTARTS [Media] How To Boost Your Chances Of Getting That Dream Job
| WEDNESDAY, JANUARY 20, 2016
You need to start maintaining a professional image in every representation of yourself, from the suit that you wear to your interview, to your social media profiles. There are a lot of things stacked against you as a young professional, in a job market saturated with thousands of people just like you. Increase Your Skills and Experience.
ARCTICSTARTUP [Media] 5 reasons why uniting the Latvian startup scene is important
| THURSDAY, FEBRUARY 5, 2015
Media needs stories. The media is made up of journalists and journalists are just people. Tech journalists come to media because they love to write about new exciting startups, yet, ironically, often end up covering the same companies again and again, to easier meet the deadlines. We always did and we still do. We all did.
ARCTICSTARTUP [Media] Finnish Defense Forces Deploy Social Workout Tracker For Conscripts
| FRIDAY, NOVEMBER 4, 2011
With the platform,you are able to friend others, publish your workouts to social media, and thus motivate each other to exercise more. Research will be made on the impact of the pilot, which will allow the National Defense Force to base their decision regarding further use of social media services in call-ups.
DUCT TAPE MARKETING [Media] The Hierarchy of Getting The Important Stuff Done
| MONDAY, MARCH 12, 2012
Related Posts: Effective Planning Is About What to Leave Out Social Media Hierarchy Revisted Make It Your Year of Getting More Done How To Stay Focused On What’s Important Successful Marketing Requires Behavior Change. The Hierarchy of Getting The Important Stuff Done This content from: Duct Tape Marketing.
DUCT TAPE MARKETING [Media] 5 Ways to Gain Brand Ambassadors (And Keep Them)
| MONDAY, JANUARY 4, 2016
More often than not, social media celebrities and bloggers come to mind when the term is used. Viralheat is a great social media listening tool that provides in-depth analytics for mentions of your brand name, products, location, and competition. Brand ambassadors often encompass the target market, their aspirations and needs. It’s ok.
READWRITESTART [Media] The Pros and Cons of IT Outsourcing: Globally, Nationally and Locally
| THURSDAY, MAY 17, 2012
My company, GrowBiz Media , has outsourced Web design and development, both internationally and locally. After our negative experiences with outsourcing overseas, GrowBiz Media turned to a local Southern California business when it came time to rebuild our SmallBizDaily.com website. There are a lot of choices. Outsourcing Nationally.
FRESH INC.: THE STAFF BLOG [Media] How to Be a Better Leader Online
| MONDAY, AUGUST 19, 2013
Today digital media adds a whole new dimension to the leadership profile: those who lead and influence online. Leaders who are online generate a large and loyal following via blogs, online news outlets, and social media and are virtually visible in homes and businesses around the world. Here are five ways to do it. Here''s how.
- [Media] 6 Ways To Find A Fundable Startup Market Opportunity
With social media and the new survey tools, it’s easy and fast to set up and run your own focus group, or opinion survey. Many entrepreneurs are so enamored with their product vision that they believe their own hype, and are convinced that the market for their solution is so huge that no one will ask them for independent market research data.
- [Media] The Top Photo Tweets From This Year's Comic-Con
Comic-Con kicked off in San Diego Thursday and is already generating a social media frenzy
- [Media] Small Businesses See More Opportunity in America Than Abroad
For small businesses looking to grow, the focus is on technology and the economy--here in the U.S. whopping 84 percent of American small businesses and start-ups see greater growth opportunities at home than abroad, according to research by Dell and Intel released Monday. small business decision makers in nine cities across the country.
FRESH INC.: THE STAFF BLOG [Media] 5 Innovative Business Technologies From CES
| TUESDAY, JANUARY 7, 2014
After just one year, this social marketing firm has signed up 850 brands to use the app, which lets you track your social media interactions with more than 10,000 "influencers" (aka, bloggers and writers) on the Web. The 2014 Consumer Electronics Show is heating up -- and business tech is taking center stage. It''s that time of year again.
FRESH INC.: THE STAFF BLOG [Media] Dealing With Obamacare: 4 Strategies
| THURSDAY, FEBRUARY 28, 2013
Case Study #1 | Kavaliro Staffing: Bracing for Higher Health Care Bills Case Study #2 | Oren Elliott Products: This Manufacturer Cries Foul Case Study #3 | Maiden Media Group: Bring It On. Obamacare will soon be the law of the land. What's your strategy? You do have one, right?) After years of often bitter debate, health care reform--a.k.a.
- [Media] The 5 Most Common Brand Blunders
Great brands consistently execute across every point of contact--from advertising and social media to sales and customer service. Is your brand failing to live up to your expectations? An advertising expert shares some of the most common brand blunders and how to avoid them. Why does your brand exist? Who is its primary target audience?
ARCTICSTARTUP [Media] Kiosked Offers Automatic Solution To Monetize Images
| WEDNESDAY, JANUARY 9, 2013
Access to Getty Images' metadata shows the direction Kiosked is heading in - they're going after the bigger online media houses rather than the blogger next door. Once it has done so, Kiosked can automatically put a webstore into the images uploaded to the articles. If it works as advertised, this is some 2013-level stuff.
THE NEXT WEB [Media] 5 ways to build company culture with a virtual team
| WEDNESDAY, JANUARY 1, 2014
While companies like Google instill a company culture through a giant, all-encompassing campus, that’s not so practical when you need to hire a designer in the Czech Republic and a social media expert in Chicago. For every desk-bound cubicle-dweller, the dream is to work from home. No physical demands. No need to look over your shoulder.
WWW.ENTREPRENEUR.COM [Media] What is Sweat Equity Worth?
| THURSDAY, SEPTEMBER 22, 2011
Marketing Sales & Marketing Home Marketing Basics Sales Online Marketing Finding Customers Social Media Branding Social Media Does Your Companys Social Personality Need a Makeover? Business & Small Business. Follow Entrepreneur on Facebook Follow Entrepreneur on Twitter Follow Entrepreneur on LinkedIn Subscribe | Mobile. Comment.
FRESH INC.: THE STAFF BLOG [Media] 2 New Tricks for Hiring Tech Talent
| THURSDAY, APRIL 12, 2012
Video gaming-focused media company IGN, for instance, is augmenting its traditional recruiting for the second year in a row with a "no resumes allowed" alternative. There's a war for tech talent. Here's how you can get creative about finding and training coding ninjas. But both approaches have obvious costs. We were thrilled."
FRESH INC.: THE STAFF BLOG [Media] How We Launched a Major Music Festival
| WEDNESDAY, APRIL 18, 2012
We also had press coverage in the New York Times and more than 100 other media outlets worldwide. Within 24 hours of Fireflyfestival.com launching, we had well over $1 million in ticket sales. Here's exactly how we broke into the music festival business. We knew it was the start of our next chapter, of something special. dream big.
DUCT TAPE MARKETING [Media] Why You Don’t Need to Go Viral to Make Video Marketing Work
| THURSDAY, MARCH 13, 2014
Most get around 100-300 views, but site traffic is growing, subscribers are up 75% and I’m seeing increased social media engagement. photo credit: ARMLE via photopin cc. viral video is the dream of many marketers and business owners. One smash hit can transform a business’s reach overnight. The myth of viral for small business.
FRESH INC.: THE STAFF BLOG [Media] 9 Irresistible Viral Marketing Videos
| THURSDAY, APRIL 18, 2013
According to Unruly Media , a U.K-based There are lots of ways to go about putting together a clever YouTube ad. Watch these examples for a little inspiration. An average of 75 million people in the U.S. watch online video every day, streaming almost 40 billion videos every month. Of course, virality is what every business wants. Surprise!
- [Media] Tumblr Is New York's Third Billion-Dollar Start-Up Exit in the Past Year
Other recent, sizeable New York exits include Buddy Media, which was acquired by Salesforce for ~ $690 million and OMGPOP , which Zynga purchased for a ~ $200 million. Who needs Silicon Valley? New York startups are proving that Silicon Valley isn''t the only place where monstrous tech companies can be made. for an estimated $1 billion.
SMALL BUSINESS FORCE [Media] Sales Closing Directions: Learn. Ask. Listen. Repeat (until Understanding). Sell, Don't Tell!
| FRIDAY, JUNE 7, 2013
Dig into key prospect websites and social media to learn as much about their business as possible, including their history, management team, products/services and to determine how your product or service can best help them in their business. For me, I like simplicity. Like the simple directions on a shampoo bottle ("lather, rinse, repeat").
CONVERSIONXL [Media] How To Make Your Brand “Likable” and Win More Revenue
| THURSDAY, OCTOBER 20, 2016
There are, however, proxy metrics you can use, most of them older school metrics like brand mentions, satisfaction scores, and some newer ones like social media mentions and followers, email subscriptions , referrals, and NPS. They follow you on social media. We want other people to like us. It’s a human desire. How can we measure it?
FRESH INC.: THE STAFF BLOG [Media] 4 Massive Mistakes Leaders Make During Downturns
| WEDNESDAY, MARCH 19, 2014
On March 31, we will choose five winners to receive a copy of Gary Vaynerchuk''s newest book about social-media strategy. Win a Copy of Jab Jab Jab Right Hook In the Comments section below, tell us about the biggest mistake you think a leader can make during sluggish economic times. Contest details. Hasty Hiring. Not Watching Your Profit.
- [Media] Specificity: A weapon of mass effectiveness
This is the principle behind my satirical post on the “rules of social media. (In fact that post demonstrates all these techniques!). My single best advice about writing — whether for marketing copy, blogging, a sales pitch, an investor pitch, or even humor, is: BE SPECIFIC. Writer’s Workshop. No generic words. effort.
FRESH INC.: THE STAFF BLOG [Media] You Don't Have to Be an Entrepreneur for Life
| MONDAY, JANUARY 27, 2014
Keeping up your public profile through social media and other means is key to ensuring as many doors as possible remain open to you. The "Cubicle Nation" author talks about her new book "Body of Work" and why she urges entrepreneurs to be "work-mode agnostic". You struggle and strive to pull yourself up on a linear, clearly defined path.
- [Media] 5 Questions to Ask Yourself Before Rebranding Your Business
Social media has been ablaze with people describing the new mascots as “creepy,” “weird,” “scary,” and “dumb.” Three corporate giants made major marketing mistakes last week. Here''s what you can learn from them. Last week was a weird one for corporate mascots. Is It Really Necessary?
BRANDANEW [Media] 6 Marketing Tips that Can Make Lead Generation Easy
| FRIDAY, SEPTEMBER 2, 2016
You can get insight into what the customer wants through Quora and other social media. A lot of people have problems with marketing because they often don’t understand it all too well. The whole world of marketing can be confusing. correctly set-up marketing network can make lead generation easy. Invest in online networking. Final Thoughts.
DUCT TAPE MARKETING [Media] Weekend Favs September Ten
| SATURDAY, SEPTEMBER 10, 2011
Roost – Nice tool for businesses wanting to easily create social media campaigns across Facebook and Twitter. Weekend Favs September Ten This content from: Duct Tape Marketing. The photo in the post is a favorite for the week from Flickr. Image: Brush Creek after the rain - iPhone John Jantsch. found some great new ones here.
UP AND RUNNING [Media] Small Business Alert: Are You Ready for Small Business Saturday?
| FRIDAY, NOVEMBER 18, 2011
The Small Business Saturday Facebook page features tools for both small business owners (email marketing tools, social media tips) and consumers ($25 statement credit, local small business locator). Palo Alto Software is proud to be a part of Small Business Saturday and wants to help your small business make the most of this historic event.
- [Media] 5 Strategies To Make Your Solution Really Memorable
Successful product differentiation requires a conscious and continuous effort, including listening on the right social media channels, being consistently helpful to your customers, and continuous innovation. Yet true product differentiation in the eye of the customer is rarely achieved. Quantify the difference for your customers.
GROWTHINK BLOG [Media] Salesforce Acquires Radian6: How to Earn $2,850/hour
| TUESDAY, APRIL 19, 2011
CRM giant Salesforce.com just acquired Radian6, a social media monitoring platform, for $326 million. Pretty cool for co-founders Chris Newton and Chris Ramsey. Even though Chris and Chris only owned a small percentage of Radian6 after raising rounds of venture capital, they will still walk away with $14 million each according to CBC News.
BOTH SIDES OF THE TABLE [Media] Why VCs Should Stop Trying to be Perfect
| SATURDAY, JANUARY 18, 2014
My friend is very accomplished (much more than I) but he is relatively unknown in certain tech & digital media crowds. In my recent post “ Why Am I So Lucky? Why You Need to Be Sure You’re Not the Sucker ” I talked about how VCs (or other investors) get deals sent to them and how to interpret a referral. Avoid the herd.