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CONVERSIONXL [Media] Adopting A Data Driven Approach To Increase Website Traffic
| THURSDAY, MAY 22, 2014
This could cover a range of methods, but for the sake of this article, we’re going to focus on PPC, Social Media & Search. Using A Data Driven Approach To Social Media Marketing. Secondly, please realize that there is a whole world to “social media” that exists outside of Facebook Pages, or branded Twitter accounts.
FRESH INC.: THE STAFF BLOG [Media] How to Get Remote Teams to Work Together
| TUESDAY, OCTOBER 22, 2013
The CEO of a company the works remotely shares his secrets for overcoming the challenges of working remotely. Researchers at Carnegie Mellon University claim to have found that “[c]lose proximity improves productivity in all cases,” for instance. What’s behind this seeming contradiction? He offered three suggestions.
FRESH INC.: THE STAFF BLOG [Media] Case Study: Startup Lessons From a Dorm-Room Startup
| TUESDAY, FEBRUARY 25, 2014
Wallace’s NutraClick started in 2008 as digital marketing firm Hungry Fish Media and evolved into “a multi-million dollar supplement firm.” Wallace launched Hungry Fish Media from his Harvard dorm room to deliver online marketing campaigns that yielded “millions of unique visitors per month.” Be gritty.
FRESH INC.: THE STAFF BLOG [Media] Keep Your Customers Coming Back
| WEDNESDAY, MARCH 28, 2012
This book dives into how to use social media platforms to attract new business and job opportunities While results and ROI may be critical to keeping clients, building positive relationships proves to be the most important. Relationships. In business, that single word may be the most important. And that's just the beginning. Looking for more?
BRANDANEW [Media] 6 Marketing Tips that Can Make Lead Generation Easy
| FRIDAY, SEPTEMBER 2, 2016
You can get insight into what the customer wants through Quora and other social media. A lot of people have problems with marketing because they often don’t understand it all too well. The whole world of marketing can be confusing. correctly set-up marketing network can make lead generation easy. Invest in online networking. Final Thoughts.
DUCT TAPE MARKETING [Media] Weekend Favs September Ten
| SATURDAY, SEPTEMBER 10, 2011
Roost – Nice tool for businesses wanting to easily create social media campaigns across Facebook and Twitter. Weekend Favs September Ten This content from: Duct Tape Marketing. The photo in the post is a favorite for the week from Flickr. Image: Brush Creek after the rain - iPhone John Jantsch. found some great new ones here.
FRESH INC.: THE STAFF BLOG [Media] Global Spending on Mobile Advertising To Reach $18 Billion in 2014
| TUESDAY, JANUARY 21, 2014
As companies compete for customers'' attention, the mobile ad market will continue to be robust while ads in traditional media will shrink. Improving market conditions will cause spending to increase to $41.9 by 2017, a Gartner report predicts. Worldwide spending on mobile advertising is expected to hit $18 billion this year, up from $13.1
UP AND RUNNING [Media] Small Business Alert: Are You Ready for Small Business Saturday?
| FRIDAY, NOVEMBER 18, 2011
The Small Business Saturday Facebook page features tools for both small business owners (email marketing tools, social media tips) and consumers ($25 statement credit, local small business locator). Palo Alto Software is proud to be a part of Small Business Saturday and wants to help your small business make the most of this historic event.
GROWTHINK BLOG [Media] Salesforce Acquires Radian6: How to Earn $2,850/hour
| TUESDAY, APRIL 19, 2011
CRM giant Salesforce.com just acquired Radian6, a social media monitoring platform, for $326 million. Pretty cool for co-founders Chris Newton and Chris Ramsey. Even though Chris and Chris only owned a small percentage of Radian6 after raising rounds of venture capital, they will still walk away with $14 million each according to CBC News.
- [Media] The Short Shelf Life of a Facebook Post
Here's something from IDC program vice-president of media and entertainment Karsten Weide: Facebook's domestic advertising growth has slowed dramatically, from growth rates in the 60s% in the first three quarters of 2011 to 30% in 4Q11 and now to just 21.2% in 1Q12. A new report reveals just how long your Facebook posts make an impact.
YOUNGUPSTARTS [Media] [Infographic] 10 Types Of People You Meet At Conferences
| MONDAY, AUGUST 5, 2013
There are the entrepreneur types hoping to meet potential investors and pitching their product to whoever would listen, to the social media maven who’s there to broadcast event proceedings (and their involvement). We’ve all been there. Many of those conference-goers would certainly fall into certain stereotypes. Which one are you?
OCCAM'S RAZOR [Media] Digital Marketing & Analytics: Five Deadly Myths De-mythified!
| WEDNESDAY, MAY 27, 2015
Per our friends at Wikipedia, Programmatic encompasses an array of technologies that automate the buying, placement and optimization of media inventory. While it made a ton of sense, no sane person would say that we could do anything close to that using the media platforms of the time. My hope is that 1. The web is dead. Cookies!
- [Media] Will The ‘Open Business’ Wave Bring Real Change?
They may not have noticed the wave of “open businesses,” spawned by the Internet and social media. Set an example by being visibly connected to the people and information you need through social media. These are responding to the demands of this new world for collaboration, trust, and transparency. Shared risks (open capital).
DUCT TAPE MARKETING [Media] Weekend Favs March Twenty Eight
| SATURDAY, MARCH 28, 2015
Spent some time this week at Social Media Marketing World in San Diego. Weekend Favs March Twenty Eight written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing. The photo in the post is a favorite for the week from Flickr or one that I took out there on the road. DTM Favs AutoPilot DashThis Zeef
FRESH INC.: THE STAFF BLOG [Media] This Startup Is Shaking TV Networks--All the Way to the Supreme Court
| THURSDAY, APRIL 17, 2014
For most of Aereo''s three-year lifespan, the little, 115-person company has been under legal assault by the same media titans that urged the Supreme Court to take up the case: Disney/ABC, CBS, NBC, and Fox, among others. In its three-year lifespan, Aereo has angered all the major TV networks, major-league sports, and the government. And D."
THE PRODUCT GUY [Media] How to Land the Best Job as a Product Manager?
| SUNDAY, DECEMBER 28, 2014
He is a technically sound person, equipped with the knowledge on various upcoming web technologies, including social media, product design, web design and development. Written by Guest Author: Saurabh Tyagi. Many people want the title Product manager. It sounds and reads suave and impressive. Read product management books.
FRESH INC.: THE STAFF BLOG [Media] Managing the Increasingly Blurred Line Between Editorial and Advertising
| MONDAY, NOVEMBER 4, 2013
Audiences for CNN, MSNBC, and Fox News pull in viewers with a median age of 60 or above, according to media research company Nielsen. In two years, Buzzfeed (designed to stimulate social media with listicles: "25 Crazy Things.") has nearly tripled its monthly unique visitors, from 4.3 million to 19.3 million. What’s the danger?
THE PRODUCT GUY [Media] From Associate to Senior Levels–New Product Management Opportunities
| SATURDAY, NOVEMBER 5, 2016
Digital Junior Associate @ Galvanized Media (New York, NY) Keywords: Media, Product Management, Project Management, Technology, Web [link] Filed under: product jobs Tagged: product management. If you are a great product person looking for a great product job, or vice versa, check out our job board. Check out this week’s newest, below….
THE PRODUCT GUY [Media] Featured Jobs in Product Management #prodmgmt
| SATURDAY, JUNE 11, 2016
Senior Project Manager (Product) @ Gin Lane Media (New York, NY) Keywords: BOSS!, Director of Product @ PCMag (New York, NY) Keywords: Audience Growth, Content, Digital Media, Innovation [link]. If you are a great product person looking for a great product job, or vice versa, check out our job board. Product Owner @ Olapic, Inc.
THE PRODUCT GUY [Media] Spring into new Product Management Job Opportunities
| SATURDAY, APRIL 16, 2016
Product Manager, Advertising Products @ MLB Advanced Media (New York City) Keywords: adtech, advertising, product, video [link]. Product Manager, Partner Solutions @ MLB Advanced Media (New York City) Keywords: Connected Devices, OTT, Video [link] Filed under: product jobs Tagged: product management. product jobs product management
VENTURE CHRONICLES [Media] Link Post (weekly)
| SUNDAY, FEBRUARY 12, 2012
70% of Companies Ignore Customer Complaints on Twitter | social crm | Social Media Consulting – Convince & Convert. tags: blog twitter research. Culture Eats Strategy For Lunch | Fast Company. Love this. tags: blog culture strategy leadership. Get Satisfaction Wins An App Award – Articles – AppAppeal. tags: blog. Blogs
- [Media] Gawker website employees vote to unionize
Gossip and news site Gawker Media employees say they have voted to join the Writers Guild of America, East, making it the first digital media outlet to organize
FRESH INC.: THE STAFF BLOG [Media] SOPA Lives On.Through Google
| THURSDAY, AUGUST 23, 2012
The new policy focuses on demoting websites that pirate content while promoting legitimate rich media sources. Copyright removal notices, a system that allows content owners to notify Google if their media has been posted without permission, has been an integral part of YouTube that has kept complaints against the search engine to a minimum.
FRESH INC.: THE STAFF BLOG [Media] 10 Women to Watch in Tech in 2013
| TUESDAY, JANUARY 29, 2013
Pincus, with a background blogging about design and working for large media companies, is in charge of strategy and focused on scouting new initiatives and partnerships. They're busy working on everything from ingenious devices to artificial intelligence to truly targeted mobile advertising. It's going to be a big year for these women.
SMALL BUSINESS FORCE [Media] "First Perceptions" Are Critical. Your Image Can Drive Market Success!
| TUESDAY, DECEMBER 28, 2010
Social media is important in expanding your image and driving your message. Use other social media like Twitter and Facebook to further your image and drive traffic to both your blog and your website. Cross link all social media. When it comes to image, perception IS reality. And first "perceptions" are critical.
FRESH INC.: THE STAFF BLOG [Media] Get the Most Bang for Your Marketing Buck: 3 Ways
| MONDAY, NOVEMBER 11, 2013
One sales person can easily sell a product to a few customers without the need for websites, social media, advertising or even a business card. Marketing dollars are a terrible thing to waste. Here are three powerful tips for getting the most from what you spend. For many companies, marketing seems like the department of magic. moment.
THINKING ABOUT THINKING [Media] Venture Capital (VC) Blog Directory – 2011 Edition
| WEDNESDAY, JANUARY 19, 2011
Todd Klein ( @tdklein ), Legend Ventures, Media VC. Boris Wertz, w media ventures, w media ventures. This is the 4th edition of the Venture Capital Blog Directory ( 1st edition , 2nd edition , 3rd edition ). This directory includes 149 venture capital, microVC/seed, and growth equity blogs. Monthly Uniques) . 5,993). 1,353).
- [Media] Entrepreneurs Need to Brand Themselves First
Social media such as Facebook, Twitter, and blogs, connect your customers to one another, and you, twenty-four hours a day, seven days a week. Starting a business is usually the result of a personal dream or need. Investors tell me that they invest in people, more than the idea. So what does it mean to “brand yourself?” Marty Zwilling.
DUCT TAPE MARKETING [Media] Weekend Favs April Sixteen :: Small Business Marketing Blog from.
| SATURDAY, APRIL 16, 2011
SIMPLE, EFFECTIVE AND AFFORDABLE SMALL BUSINESS MARKETING Home About Consulting Products Programs Workshops Blog Resources Contact Subscribe by RSS Subscribe to Duct Tape Marketing by Email Small Business Week 2011 Our winners! The Referral Engine – Teaching Your Business to Market Itself – by John Jantsch. Steps to Successful Fac.
YOUNGUPSTARTS [Media] The 20 Coolest CoWorking Spaces In The U.S.
| SUNDAY, AUGUST 5, 2012
startups, social media firms, advertising and PR companies, and more. Although there are several locations, even as far from NYC’s Soho as Los Angeles and San Francisco, the WeWork’s flagship is still the most impressive, offering an overwhelmingly collaborative community for startups, especially media and fashion companies. HeraHub.
STEVE BLANK [Media] Entrepreneurs are Everywhere Show No. 40: Stan Gloss and Matt Armstead
| TUESDAY, AUGUST 23, 2016
Next on Entrepreneurs are Everywhere : Chris Schroeder , Internet/media CEO, venture investor and author of “ Startup Rising: The Entrepreneurial Revolution Remaking the Middle East ” and Andy Cunningham , founder and CEO of Cunningham Collective. A lot of people, especially in the Midwest, will spend their time thinking too small.
NEXTWALA [Media] Learning from Slideshare's Founders
| TUESDAY, MAY 8, 2012
All the media hype about the two communities being at loggerheads with each other is overdone. (Source: Marttj ). Published on VCCircle ]. have worked with the Slideshare team, as a user, investor and board member at different times, from 2008 till late last year. I appreciated their willingness to work with me and be patient.
- [Media] How Will You Be Remembered?
And let''s talk about social media. love social media. You''ll be remembered for your behavior, not your credentials. So what impression are you making? On Sunday afternoon my family took a walk through a cemetery near where I live in Switzerland. It was a lovely day, and we all find cemeteries fascinating places. Fully nude.
CHRIS DIXON [Media] The time to eat the hors d’oeuvres is when they’re being passed
| MONDAY, SEPTEMBER 3, 2012
In the M&A markets, the most extreme example is probably in adtech, where there were waves of acquisitions in ad exchanges (DoubleClick, RightMedia, Avenue A), then mobile ads (AdMob, Quattro), and then social advertising (Buddy Media, Wildfire). The arguments underlying it are mathematically elegant and have been widely popularized.
- [Media] 13 of the Best Startup Financial Decisions
Shahzil (Shaz) Amin, Blue Track Media, LLC 2. Originally published in Technori. What’s the best financial decision that you’ve made for your company in the last six months?” Here are their tips for making the best startup financial decisions. 1. Raised the roof I gave my employees raises across the board. Why not share the success with them?
THE NEXT WEB [Media] Entrepreneurial events firm Summit Series acquires Utah’s Powder Mountain ski resort for $40m
| TUESDAY, MAY 7, 2013
In April 2008, the Summit Series’ beginnings began dubiously when 22-year old media entrepreneur Elliott Bisnow invited the nation’s top entrepreneurs out for a ski weekend to Utah’s Alta resort and put the entire bill on his credit card. About an hour’s drive from Salt Lake City, lies Utah’s Powder Mountain.
DUCT TAPE MARKETING [Media] Marketing Is The Ongoing Operation of a System
| THURSDAY, JANUARY 19, 2012
Marketing Is Your Most Important System Become a Duct Tape Marketing Coach Another Group of Duct Tape Marketing Coaches Social Media System with Chris Brogan. Marketing Is The Ongoing Operation of a System This content from: Duct Tape Marketing. We won’t rest until you get this thing built! Get More Details and Enroll here.
FRESH INC.: THE STAFF BLOG [Media] How Ideas Gain Traction
| WEDNESDAY, MARCH 5, 2014
People don''t get initially excited--especially in the media--about the concepts," he tells Butman. Just as important as the idea itself is the entrepreneur behind it--and the skill, passion, and effort she provides. So far, the Foundation has funded 829 projects. (In other words, it has granted $829,000.) They get excited about the people."
DUCT TAPE MARKETING [Media] Did Google Just Create the Click to Schedule Ad Unit :: Small.
| THURSDAY, JUNE 9, 2011
SIMPLE, EFFECTIVE AND AFFORDABLE SMALL BUSINESS MARKETING Home About Consulting Products Programs Workshops Blog Resources Contact Subscribe by RSS Subscribe to Duct Tape Marketing by Email Small Business Week 2011 Our winners! The Referral Engine – Teaching Your Business to Market Itself – by John Jantsch. Steps to Successful Fac.
DUCT TAPE MARKETING [Media] Using Forums to Market New Products and Services to Existing Customers
| FRIDAY, JULY 18, 2014
One of the best tools for learning more about customers who already use your products and services is social media, with Internet forums being one of the more dependable tools for gathering information. one-third of marketers are looking to social media and Internet forums as the platform of choice to reach customers. Internet Forums.
WWW.ENTREPRENEUR.COM [Media] What is Sweat Equity Worth?
| THURSDAY, SEPTEMBER 22, 2011
Marketing Sales & Marketing Home Marketing Basics Sales Online Marketing Finding Customers Social Media Branding Social Media Does Your Companys Social Personality Need a Makeover? Business & Small Business. Follow Entrepreneur on Facebook Follow Entrepreneur on Twitter Follow Entrepreneur on LinkedIn Subscribe | Mobile. Comment.
DAVID TETEN [Media] The Best Movies About Real Business, Not Hollywood’s Version of Business
| SUNDAY, FEBRUARY 1, 2015
Media and entertainment is a $1.9 This is an amazingly short list, when you consider how fecund the media industry is. Eric Ries likes to asks audiences who has seen a movie about a startup. Normally everyone has seen “The Social Network”. Act 1: a protagonist with a bold idea and excellent timing for the idea. His answer? FICTION.
DAVID TETEN [Media] How to Get World Class Experts to Support Your Company
| FRIDAY, SEPTEMBER 5, 2014
Like many established finance & media companies, GLG knows that the tech startup sector is a growing part of the economy. They work a broad range of sectors — including education, media, fintech, and healthcare. This can suck up huge amounts of your scarcest resource, time. Or, you can go straight to the source.
READWRITE.COM [Media] Let's All Shed Tears For The Crappy Startups That Can't Raise Any More Money
| MONDAY, DECEMBER 3, 2012
© 2012 SAY Media, Inc. Sections. Social. Mobile. Enterprise. Cloud. Small Biz. About. Contact. Advertise. Privacy. Search. Follow us. Share. Share… on Facebook. on Twitter. on Google+. on Linked in. by Email. Social. Mobile. Enterprise. Cloud. Small Biz. Hot Topics. Microsoft. iPhone 5. Hurricane Sandy. Politics. YouTube. About.
ABOVETHECROWD.COM [Media] Investors Beware: Today’s $100M+ Late-stage Private Rounds Are Very Different from an IPO
| TUESDAY, FEBRUARY 24, 2015
All of this suggests that we are not in a valuation bubble, as the mainstream media seems to think. [An edited version of the following blog post originally appeared in a modified form in the pages of the weekend edition of the Financial Times last Saturday. ]. Conversely, these late stage private rounds have no such pageantry or process.
YOUNGUPSTARTS [Media] Survival Checklist For New Solopreneurs
| TUESDAY, NOVEMBER 17, 2015
Whether it’s on social media, your website, or in advertising, having a clear brand voice will generate a positive customer experience and reduce confusion about who you are and what you offer. by Donovan Janus, founder of 17hats. The hard part is over! Ask yourself “what is my product/service doing that no one else is?” Create a roadmap.
YOUNGUPSTARTS [Media] Young Entrepreneurs Can Teach ‘Old Business Dogs’ Some New Tricks
| MONDAY, APRIL 30, 2012
USF offers online marketing courses including, search engine marketing, affiliate marketing training , social media training, mobile marketing and more. To learn more about University of San Francisco’s certificate programs visit www.usanfranonline.com. So what is the secret to their success and can anyone imitate it? Secrets to Success.
YOUNGUPSTARTS [Media] Breaking Into Mobile Commerce
| THURSDAY, MARCH 22, 2012
With social media on the rise, and a new technology becoming available every day, your company is required to conform. by Jessica Sanders, Chonies. Mobile commerce is the newest addition to the small business family, and worth considering. Why It’s Important. What Customers Want. Your customers want to access to you at their will.
OCCAM'S RAZOR [Media] See-Think-Do: A Content, Marketing, Measurement Business Framework
| MONDAY, JULY 22, 2013
Or perhaps you want to sign up for their blog, or follow them on social media or… any of a bunch of other things. Hmm … "We are not really sure what we are doing, maybe we should ask Jay the intern who's our Social Media Guru-in-Residence?" seconds)" for business framework on Google today. promise.
THE PRODUCT GUY [Media] Introducing Product Management to your Organization
| TUESDAY, FEBRUARY 3, 2015
have 20 years experience developing and growing products and services for companies of all sizes in the mobile, enterprise, e-commerce, media and education sectors. In our a recent live stream from one of our mentors of The Product Mentor , Jordan Bergtraum, lead a conversation around “Introducing Product Management to your Organization”.
DUCT TAPE MARKETING [Media] Two Ways User-Generated Content Can Keep Your Brand Relevant
| THURSDAY, SEPTEMBER 29, 2016
Fairly, their choice of marketing strategy is justifiable with all these successful user-generated content campaigns trending in various social media platforms. User-generated content is pervasively dominating social media as if it were an epidemic outbreak, which is good. Understanding UGC: Its Essence and Its Capabilities. Marketo.
FRESH INC.: THE STAFF BLOG [Media] Advertisers Still See TV as the Best Way to Reach Consumers
| MONDAY, JANUARY 27, 2014
During the first three quarters of 2013, global advertisers spent more money on television ads than any other media type by far--even despite massive growth in Internet ad spending, according to Nielsen''s quarterly report. As far as advertisers see it, television is still the most effective medium for getting their messages to consumers.
DUCT TAPE MARKETING [Media] Content Marketing for Brand Engagement and Demand Generation
| THURSDAY, AUGUST 29, 2013
For content distribution, use a combination of email, social media, SEO, PPC, content syndication, trade shows, sales reps, PR, and partners. Digital marketing has enabled brands greater control in sharing information and entertainment with customers, making content marketing an increasingly common marketing vehicle for brands.
WWW.READWRITEWEB.COM [Media] Bye, Bye Waterfall: 5 Steps to Implement Responsive Web Design
| THURSDAY, MAY 10, 2012
social media. ReadWriteHack. ReadWriteWeb. Channels. ReadWriteStart. ReadWriteBiz. ReadWriteEnterprise. ReadWriteCloud. ReadWriteHack. ReadWriteMobile. ReadWriteHack. Archives. Twitter. Facebook. Bye, Bye Waterfall: 5 Steps to Implement Responsive Web Design. By Travis Sheppard / May 10, 2012 06:05 AM / View Comments. Tweet. Step 1: The Plan.
- [Media] Lessons From 5 Company Blogs Actually Worth Reading
Ask us nicely on Facebook or Twitter," which just keeps engagement on social media rolling. Plenty of companies have blogs. The question is, does anyone read them? Here''s how the good blogs get readers--and keep them coming back. smartly-executed company blog is a valuable asset. Smartly executed" are the operative words, however.
DUCT TAPE MARKETING [Media] How to Create the Ultimate Customer Experience
| WEDNESDAY, JULY 27, 2011
Why Social Media Doesn’t Matter Anymore. How to Create the Ultimate Customer Experience This content from: Duct Tape Marketing Everyone talks about creating a great customer experience, but few people really deliver one that’s special in any way. What if you delivered products on a bike? What if you included more than they expected?
YOUNGUPSTARTS [Media] [Infographic] 10 Futuristic Jobs That Barely Exist
| FRIDAY, DECEMBER 13, 2013
Here’s an infographic look at ten of the potential jobs in the future that either do not exist as yet (such as space tour guides) or some, like the social media manager or web user experience manager, are still in its infancy: [ Infographic credit: by Kaplan Business School ]. common complaint among some graduates?
READWRITE.COM [Media] Don't Write Off Relational Databases For Big Data Just Yet
| WEDNESDAY, JANUARY 23, 2013
© 2013 SAY Media, Inc. Sections. Social. Mobile. Enterprise. Cloud. Small Biz. About. Contact. Advertise. Privacy. Search. Follow us. Share. Share… on Facebook. on Twitter. on Google+. on Linked in. by Email. Social. Mobile. Enterprise. Cloud. Small Biz. Hot Topics. Microsoft. iPhone 5. Hurricane Sandy. Politics. YouTube. About.
WWW.FASTCOMPANY.COM [Media] How Algorithms Rule The World
| WEDNESDAY, AUGUST 29, 2012
The Rules of Social Media. Skip navigation. Fast Company. Subscribe. Newsletter. Search. Stumbleupon. linkedin. Google+. Co.DESIGN. Co.CREATE. Co.EXIST. Co.LEAD. TECHNOLOGY. MOST CREATIVE PEOPLE. MAGAZINE. Fast Talk. How Algorithms Rule The World. By Arnie Cooper | August 29, 2012. There was a lot to tell,” says Steiner. Christopher Steiner.
YOUNGUPSTARTS [Media] 7 Reasons Businesses Need Expert Online Visibility
| MONDAY, NOVEMBER 17, 2014
She’ll check out basic contact details, review your website, bring up business reviews, and even peek into your social media. Whether we like it or not, the current “word-of-mouth” in this day and age is based in online reviews, social media shout outs, and blog mentions. by Russell Wallace, founder and CEO of 29 Prime, Inc. online.
SMALL BUSINESS FORCE [Media] Want to Sell More Customers? Make It About Them!
| SUNDAY, AUGUST 19, 2012
to social media. Such a simple concept, but so hard for entrepreneurs and small business owners, so passionate about their product or service, to understand. So, they overwhelm the customer message with buzzwords and industry jargon and the answer to the critical customer question � "what can this do for me?" gets lost. The result?
FRESH INC.: THE STAFF BLOG [Media] What It's Really Like to Be a Woman in Tech
| MONDAY, SEPTEMBER 16, 2013
” With The New Yorker’s long profile on Bleacher Report founder Bryan Goldberg--whose kickoff of his female-focused website, Bustle, was deemed condescending by many in the media sector--it seems as if the week from hell, as far as female tech entrepreneurs are concerned, never ended. million in January.
YOUNGUPSTARTS [Media] 31 Great Ways Universities Are Using Google+
| THURSDAY, APRIL 26, 2012
Social media resources like Google Plus offer a great opportunity for growth in education through collaborative work, communication, and camaraderie. Many of today’s universities have recognized this incredible potential, and have put G+ to work on campus. Hangout office hours. Don’t feel like heading to campus in the middle of a snowstorm?
FRESH INC.: THE STAFF BLOG [Media] 4 Lessons From One of the World's Smartest Entrepreneurs
| TUESDAY, AUGUST 13, 2013
We reached out to AdMob (acquired by Google), Quattro (bought by Apple), and Millennial Media Millennial Media -- which went public. A serial entrepreneur talks about the four things you should know before starting a company. What is smartness? There are different kinds for different human endeavors. Berkeley. ” 2. ” 3.
ARCTICSTARTUP [Media] Real Life VR Testing In Helsinki
| MONDAY, MARCH 14, 2016
The demos here scanned pictures and displayed both static and interactive multi-media content in your surrounding. SCOPE OF MEDIA - Nokia - Ozo 360° camera. This system is meant for professional use and is a waypoint towards what the next form of consumer media will look like. This makes the media houses recognize value.
ARCTICSTARTUP [Media] EzyInsights Measures Engagement over Likes
| THURSDAY, SEPTEMBER 19, 2013
What''s important in your social media strategy, likes, or actual engagement? That''s the question EzyInsights claims they have the answer to as they start pushing their social media analytics tool out on the market. What Ezy Insights focuses on is on comments, shares, and likes on posts.
FRESH INC.: THE STAFF BLOG [Media] Facebook's Bets Big With $2 Billion Oculus VR Acquisition
| TUESDAY, MARCH 25, 2014
While the applications for virtual reality technology beyond gaming are in their nascent stages, several industries are already experimenting with the technology, and Facebook plans to extend Oculus'' existing advantage in gaming to new verticals, including communications, media and entertainment, education and other areas. Developing.
DUCT TAPE MARKETING [Media] Content As a Business Model
| WEDNESDAY, OCTOBER 28, 2015
Look around today and you’ll find numerous brands such as Copyblogger, Social Media Examiner and Mashable built first and foremost on content and only after a community coalesced did they find a way to monetize what the community demanded. Content As a Business Model written by John Jantsch read more at Duct Tape Marketing.
DUCT TAPE MARKETING [Media] Why Online Reviews Should Be a Part of Your Referral Marketing Program
| MONDAY, APRIL 4, 2016
These include website design, search engine optimization, social media management, reputation management, and lead generation services Why Online Reviews Should Be a Part of Your Referral Marketing Program written by Alex Boyer read more at Duct Tape Marketing. Developing a strong referral program is vital for many businesses. Summary.
VERSION ONE VENTURES [Media] Introducing our latest investment: Dwellable, mobile-first vacation rentals
| TUESDAY, JUNE 10, 2014
He also co-founded Cubeduel, a site that lets you rank your co-workers and Strangeberry, a digital media startup that was acquired by TiVo in 2004. Sometimes, you need to wait a long time for the chance to invest in an outstanding founder. I met Adam Doppelt five years ago. Dwellable’s listing pages are cleanly laid out and intuitive.
SEEING BOTH SIDES [Media] Signal to Noise - How to Cut Through the Clutter
| WEDNESDAY, MARCH 14, 2012
Online media blog DigiDay mused that SXSW has gotten so noisy that no one can stand out any more. We are living in the "NewCo Era", where the combination of the plummeting in the cost to experiment and the explosion of entrepreneurship and disrupting technologies is causing a proliferation of new companies to be formed. Be a contrarian.
CROWDSPRING BLOG [Media] Weekend Reads: Besting Giants
| FRIDAY, JULY 8, 2016
Check out this super interesting write up about what Facebook’s Safety Check says about social media’s role in our lives. It’s gettin’ close to quittin’ time, folks. It’s been a long week, and we hope you get a chance to unplug and recharge over the next couple of days. That’s our game plan, anyway.
YOUNGUPSTARTS [Media] 5 Small Business Mistakes And How To Fix Them
| TUESDAY, JANUARY 26, 2016
You picked up supplies, cleaned, delivered products, did accounting, paid bills, posted social media, delivered ads, checked on insurance and answered emails, when you suddenly realize that doing it all yourself doesn’t really make any money. By Lea Schneider. At home, you wouldn’t feel as though you must do every single chore on your own.
FRESH INC.: THE STAFF BLOG [Media] How to Make Conference Calls Fun (Sort of)
| THURSDAY, SEPTEMBER 6, 2012
How It Works In the email you receive inviting you to a call there's a link you can click that takes you to the visual interface--a place where you can see everyone who's on the call, who is currently talking, as well as each person's social media profiles on LinkedIn, Google+, Facebook, and Twitter. Here's how it works.
FRESH INC.: THE STAFF BLOG [Media] Mass Customization: Let Your Customers Have It Their Way
| MONDAY, NOVEMBER 18, 2013
And there are other benefits, as Bain points out: With the proliferation of social media and online publishing, styles and trends now change faster than ever. A Bain & Company survey suggests that there''s potentially big value in offering customized products to your customers. That''s customization. Want your own fancy coffee?
FRESH INC.: THE STAFF BLOG [Media] Can Twitter Justify Its $11 Billion Valuation?
| WEDNESDAY, OCTOBER 30, 2013
Twitter is an anomaly whose value has been somewhat manipulated by investment bankers, a frothy stock market that''s favoring social media stocks and a sort of desperate investor longing for a return to the good old days of the first dotcom boom. After all, your company may be tech-focused and growing fast--especially if you''re on the Inc.
UP AND RUNNING [Media] 9 Things That Take a Pitch From Good To Great
| FRIDAY, JANUARY 24, 2014
Investors want to hear about your first customers, other investments put into the company (including your own sweat equity), key media placement, signed letters of intent (LOI) to purchase/partner, product and customer milestones, key hires, etc. I’ve seen hundreds of business pitches, and most of them—at best—are just okay. To whom?
DUCT TAPE MARKETING [Media] How to Get Paid for Everything You Do
| TUESDAY, SEPTEMBER 23, 2014
Related posts: Blending Paid Social with Organic Social Now that social media participation has become an integral aspect. How to Get Paid for Everything You Do written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing. photo credit: Historias Visuales via photopin cc. Get paid to provide a service.
AWEISSMAN.COM [Media] The Great Fragmentation
| FRIDAY, AUGUST 31, 2012
A few weeks ago my partner Albert Wenger wrote about Facebook being unbundled: "Facebook's Real Mobile Problem: Unbundling" where he opined that "mobile devices are doing to web services what web services did to print media: they unbundle." They disintermediate incumbent industries but also do the same to any new attempts at re-aggregation?
FRESH INC.: THE STAFF BLOG [Media] 5 Ways to Keep Employees From Becoming Competitors
| TUESDAY, FEBRUARY 4, 2014
He started Avocado, a social-media platform that allows couples and loved ones to stay connected. To retain highly engaged, entrepreneurially spirited employees, you must learn what makes them tick. New companies aren''t built by tinkerers in garages. Instead, startups emerge from big established companies. They thrive on networking.
FRESH INC.: THE STAFF BLOG [Media] 6 Things You Need to Know Today
| WEDNESDAY, FEBRUARY 12, 2014
The new photo-centric design might mean you need to rethink your business''s social media campaigns on Twitter.-- A roundup of the day''s news that can help you and your business succeed 1. Debacle Diverted The House voted late Tuesday to suspend the debt ceiling until 2015. Twitter 2.0 Mashable 4. Wall Street Journal 6.
FRESH INC.: THE STAFF BLOG [Media] 5 Metrics for Measuring Inbound Marketing Success
| FRIDAY, OCTOBER 25, 2013
Check out the Marketo Social Media Tactical Plan for a list of over 100 social media and inbound marketing metrics.) Are you using the right metrics to measure and demonstrate the success of your inbound marketing efforts? These include SEO rankings, inbound links, articles published, content downloads, reach (e.g. The most revenue?
ARCTICSTARTUP [Media] Slush 2016 Ticket Sales Start
| THURSDAY, APRIL 21, 2016
Editor's note: While there is still 7 months until Slush – and its good to get your tickets early – we do offer a matchmaking conference for the startups, investors, corporations and media in just 6 weeks in Helsinki. Slush started sales of tickets for the largest startup conference in Nordics which will take place Nov 30 - Dec 1.
- [Media] The App That Turns You Into Beethoven
Then the app translates the sounds into the universal symbols of written music, which you can easily share via social media or email. Can''t read or write music? No worries: This award-winning app will translate any melody into written form and turn any sheet music into song. You can''t read music. You can''t write it.
FRESH INC.: THE STAFF BLOG [Media] Marketing Insights From the World's Biggest Brands
| MONDAY, OCTOBER 14, 2013
Klein found at Smirnoff that social media channels and experiential events have been exponentially more powerful than email marketing when driving brand engagement. This entrepreneur got a few insights from over 100 marketing leaders from the biggest brands in the world. Don''t ask customers what they want; ask them which they want.
DUCT TAPE MARKETING [Media] Weekend Favs May Twenty Six
| SATURDAY, MAY 26, 2012
Seek or Shout – the new online community for media and PR professionals. My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you check them out if they sound interesting. Image sjdunphy via Flckr CC.
SEEING BOTH SIDES [Media] Your LTV Math is Wrong
| SATURDAY, OCTOBER 24, 2015
Instead, there is real cost to produce this revenue: a cost of service, processing, data, storage, media, overhead whatever. There has been a lot of good stuff written over the years on the topic of calculating customer lifetime value (LTV). One important component to an LTV calculation is the churn rate or cancellation rate. Conclusion.
- [Media] 4 Best Portable Keyboards
It types softly and easily for a portable device, and it includes special function keys (Power Off, Cut, Copy) and media-control keys. The plastic keyboard, which also includes media Play and Pause keys, feels somewhat cramped and flexes under firm pressure. Having trouble finding the perfect keyboard? Check out these top picks.
DSHEN [Media] What's the Real Problem with Your Startup? - DShen's Blogs
| SUNDAY, APRIL 24, 2011
betaworks - next generation media company. The Advanced Marketing & Media Group - helping marketers manage their data. Cucina Media - and its publishing platform, Public Square. Lotame - social media behavorial targeting. The Web and the World of Business. Observations on doing business in the world of Web 2.0. Yahoo!
FAIRSOFTWARE'S BLOG [Media] Are We In a Startup Bubble?
| SATURDAY, MARCH 12, 2011
If that happens, the backlash in the media could be as severe as the current hype, and take down healthier Internet startups with them — for instance, I do think that Facebook’s valuation is reasonable, especially considering they are beating Google at their own game. Let’s go back to fundamentals.
DUCT TAPE MARKETING [Media] What Makes a Good Marketing Strategy?
| THURSDAY, JANUARY 21, 2016
You can advertise your business on social media, run AdWords or display campaigns, try marketing or content marketing, retargeting and a number of other online marketing techniques. What Makes a Good Marketing Strategy? written by Guest Post read more at Duct Tape Marketing. photo credit: Remco Wighman via Creative Commons. Product. Price.
SMALL BUSINESS FORCE [Media] To Build and Own Your Market, Become One with Your Customer!
| FRIDAY, MARCH 29, 2013
Whether that be through your website, a blog, a newsletter, various social media or all four, keep communications constant. A very Zen-like expression, don't you think? Zen emphasizes the attainment of enlightenment and wisdom gained through direct insight. Becoming one with your customer is the key to your current and future success.
SMALL BUSINESS FORCE [Media] "You Are What the Scoreboard Says You Are?" But You Can Change the Score!
| SATURDAY, OCTOBER 5, 2013
External � Market/Competitors Social media is the best scoreboard here. A great quote from a great NFL coach, Bill Parcells (who actually paraphrased it from an equally great coach, Vince Lombardi). And, a scoreboard isn't the least bit subjective. But the major difference is that a game has a finite end.A Externally � Customers, Suppliers.
DUCT TAPE MARKETING [Media] How To Determine Which Online Channels are Delivering Sales Online and Off
| THURSDAY, MARCH 17, 2016
Ashleigh Brown, Head of Biddable Media at Browser Media Ltd , a specialist digital marketing agency. Born in 2005 as a search engine marketing agency, Browser Media still offers search as its core service but provides so much more than just tinkering with meta tags. photo credit: Ashleigh Brown. But how do we track this?
FRESH INC.: THE STAFF BLOG [Media] 13 Win Win Tactics in Negotiating
| WEDNESDAY, JUNE 17, 2015
Please share on social media if you found this post helpful. Negotiating effectively is about making everyone feel like they got a win "What's your best price?" That's way to expensive." Your competitor is selling it for X." Forget about your own personal gain and concentrate on what will make both sides happy. 2. Do your homework.
FRESH INC.: THE STAFF BLOG [Media] 5 Tips to Turn Conflict into Creativity
| WEDNESDAY, JUNE 12, 2013
Email, text, and social media interactions are easily misinterpreted," Mir says. 3. When someone rocks the boat, don''t think of it as a bad thing; it could be one of your best opportunities to get a fresh perspective. You''ve just stomped into your office and slammed the door. You feel so angry you could spit nails.
- [Media] Escorts, Startups, and the questionable promise of being your own boss
Why does a person shirk the relative reliability of a job to start a business? And don’t tell me about how jobs are just as unreliable. Of the 100,000 people who will read this post, how many have made more money, and more consistent money, with less stress, with their startup than with their day jobs?) But are you really your own boss?
YOUNGUPSTARTS [Media] Top 7 Soft Skills Of Successful Entrepreneurs
| WEDNESDAY, JANUARY 14, 2015
Lewis Robinson is a business consultant specializing in social media marketing, CRM, and sales. He’s begun multiple corporations and currently freelances as a writer and business consultant. by Lewis Robinson. Here are 7 soft skills that can make a difference in your business: 1. Collaboration. . Presentation. Communication. Networking.
THE ENTREPRENEURIAL MIND [Media] New Economic Reality Leads to New Business Models
| MONDAY, FEBRUARY 14, 2011
Word-of-mouth has been a big source for securing early customers, which they have encouraged through the use of social media. After developing their business model and forecasting expenses, many aspiring entrepreneurs are suffering from sticker shock. But she did not abandon her dream. All items are trendy and under $100.
THE NEXT WEB [Media] 9 questions to ask your software’s beta testers
| WEDNESDAY, JUNE 24, 2015
By welcoming the data as a happy accident instead of dismissing it as a non-fit, you may find new, lucrative market opportunities for your software well beyond your initial vision and scope. – Demi Pietchell Newell , Mixed Media Fusion, Inc. 9. What is the No. question I should ask beta testers of my new software and why?