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- [Media] 5 Simple Ways to Boost Sales with Pinterest
Social media is the buzzword of the moment and that doesn’t look to change any time soon. Unless you have unlimited resource, t he best bet is to work out which social media networks are going to boost sales the most for your business and concentrate your efforts here. Did you know that Pinterest drives more traffic than Twitter?
ARCTICSTARTUP [Media] Startups Buying Startups: Infogr.am Acquires Visualoop
| WEDNESDAY, DECEMBER 3, 2014
Infogram has gotten their infographic tool used at publications like the Washington Post and other major media houses, but the acquisition looks like it will be used to stay on the forefront of this medium. Cairo is described as a professor at the University of Miami, while Santos is a JSK Knight Fellow at Stanford.
MARKET BY NUMBERS [Media] The Art of the Customer Development Conversation
| THURSDAY, SEPTEMBER 2, 2010
How do I know? If there are two things the world doesn’t need more of, they are Internet Marketers and Social Media Gurus. It’s easy to get caught up in the excitement and clearly Internet and social media marketing can be effective. uservoice, get satisfaction, et. buyer? boss?), and possible solutions. Ask them.
FRESH INC.: THE STAFF BLOG [Media] The Model That Really Makes Money
| THURSDAY, FEBRUARY 27, 2014
We sell to them by contacting VPs of sales and CMOs directly, through social media campaigns on Twitter and Facebook, and guest blogging on sales-oriented sites (execution). You may have a business model, but you''ve got to nail your sales model before you go to market. Your company has a business model and a sales model. Be patient.
THE PRODUCT GUY [Media] The Deal with Agile
| SUNDAY, JULY 14, 2013
The Deal is a media company owned by The Street (of Jim Cramer fame) that reports on M&A, Private Equity, regulatory issues, and restructuring. Guest Author: Jay Fox. Big week! Post-agile : No spec docs, just weekly product development meetings in which daily scrums between business and dev side were summed up and discussed. Any thoughts?
BOTH SIDES OF THE TABLE [Media] 73.6% of all Statistics are Made Up
| SUNDAY, FEBRUARY 14, 2010
The headlines in the media are filled with that latest stats. How to Interpret Analyst Reports. Stats sell. The stats are often quoted from the latest reports. People then parrot them around like they’re fact when most of them are complete bullsh*t. People throw them around at cocktail parties. No. It’s irony. “Yes.
UP AND RUNNING [Media] Your Business Lives and Dies by Its Differentiator
| WEDNESDAY, JANUARY 8, 2014
In this brave new world we’re in today, with social media growing in importance every day, what you want your differentiator to be is just the first step. And then you hope that your customers get it, so it shows up in online reviews and comments and commentary in social media. It’s what makes you different. It’s very important.
CONVERSIONXL [Media] Adopting A Data Driven Approach To Increase Website Traffic
| THURSDAY, MAY 22, 2014
This could cover a range of methods, but for the sake of this article, we’re going to focus on PPC, Social Media & Search. Using A Data Driven Approach To Social Media Marketing. Secondly, please realize that there is a whole world to “social media” that exists outside of Facebook Pages, or branded Twitter accounts.
UP AND RUNNING [Media] Help! My Parents Are the Only Ones Reading My Business Blog
| FRIDAY, APRIL 10, 2015
TV shows, blockbuster movies, trending topics on social media, and celebrity gossip make for excellent headlines. 2. As a content writer, I created a guest blog post for Social Media Examiner. They think it’s great, though. Statistics show that blogs are powerful to consumers. That’s a pretty impressive statistic. So, now what?
FRESH INC.: THE STAFF BLOG [Media] Millennials are Born Entrepreneurs. Wait, Really?
| TUESDAY, DECEMBER 6, 2011
For Gen Y, all the media pieces about digital natives and helicopter-parented, over-scheduled team players seem to have slowly coalesced into one story line about the so-called Millennials: They're born entrepreneurs. Commentators are claiming that Gen Y-ers and Millennials are start-up naturals, and great salespeople. So, what's going on?
- [Media] 5 Excuses Costing You Time & Money
Other entrepreneurs, business groups, church communities, social media groups, friends, and neighbors are all great resources. Letting go of an employee is one of the hardest things a manager can do. But there's no use making excuses. You know it's time to do something about that employee whose performance is consistently lacking. Excuse No.
GENUINE VC [Media] Searching for the Kinect Killer App
| WEDNESDAY, MARCH 14, 2012
We at NextView have been thinking about and looking for investments in seed-stage startups which leverage the megatrend of transitioning computing away from a standard fixed-web PC world. Of course that includes “mobile-first” applications and companies which ride the adoption of tablet devices (more on those in upcoming posts).
ARCTICSTARTUP [Media] AddSearch Announces Investment to Bring In-Site Search to the Modern Era
| THURSDAY, NOVEMBER 7, 2013
As a demo, head on over and plug some text into the search field at Me Naiset , a media company owned by Sanoma, where they’ve been testing the solution. In-site search doesn’t sound sexy, but there’s no clear leader, and according to Ilola it’s an area that provides value to media companies, governments, and corporations.
FRESH INC.: THE STAFF BLOG [Media] Mogul in the Making? What's Next for Randi Zuckerberg
| FRIDAY, OCTOBER 19, 2012
She's the sister of Facebook's founder, executive producer of a Silicon Valley reality show, a TV drama aficionado, and women's media connoisseur. Here's what the future holds for Randi Zuckerberg. Before long, Bravo approached her with an even juicier opportunity to showcase tech on television and boost her own brand. As Inc.
DUCT TAPE MARKETING [Media] The 7 Essential Practices of the New Sales Professional
| TUESDAY, FEBRUARY 19, 2013
This means creating an online presence that includes content, SEO, email marketing, social media and maybe even awareness advertising. photo credit: Official GDC via photopin cc. Last week I wrote about what I called the Disciplines of the New Sales Professional. If last week’s post was the strategy, this is the tactics.
FRESH INC.: THE STAFF BLOG [Media] Keep Your Customers Coming Back
| WEDNESDAY, MARCH 28, 2012
This book dives into how to use social media platforms to attract new business and job opportunities While results and ROI may be critical to keeping clients, building positive relationships proves to be the most important. Relationships. In business, that single word may be the most important. And that's just the beginning. Looking for more?
FRESH INC.: THE STAFF BLOG [Media] Frustrated With Your Bank? Lending Club To Make Business Loans
| TUESDAY, MARCH 25, 2014
Many, such as Kabbage and OnDeck, have turned to technology, analyzing not just a borrower''s credit score but tapping into payments systems and social media accounts to get a more detailed picture of a borrower''s financial life. Lending Club becomes the latest venture-backed company looking to loan you and your business money. percent.
FRESH INC.: THE STAFF BLOG [Media] Case Study: No Marketing Budget? Win Over Bloggers Instead
| TUESDAY, OCTOBER 30, 2012
He also used social media to promote his business, rather than using more expensive means of marketing. Photographer Ron Henry knew his camera strap was a winner. Now he just needed to get the word out on the cheap. After pondering the idea for a few months, he went to a local hardware to buy materials to make his own strap.
- [Media] Turning A Hobby Into A Business – A Happier Life
Whether it’s cookery, engineering or your prowess on social media, there are always people willing to learn from those with experience. In 1937 George Valliant, a psychologist and Professor at Harvard University, began one of the longest running studies of physical and mental wellbeing ever recorded. The findings are beautifully simple.
FRESH INC.: THE STAFF BLOG [Media] Think Years, Not Months: 3 Tips for Long-Term Growth
| THURSDAY, AUGUST 1, 2013
That''s why over the years we acquired a social media marketing company and also added direct mail postcards , online surveys and event marketing to our product portfolio. If you''ve just started your biz and already plotting out your exit strategy, then stop reading now. With that came the hiring of our chief operating officer, Dave.
ACTIVE GARAGE [Media] Finding the Best Hires in Tech: 3 Things You should be doing NOW!
| MONDAY, JUNE 20, 2011
According to a 2010 survey of businesses across the US, UK, and EU by Cross-Tab, a market research provider, 85% of hiring managers feel that a positive online reputation influences their hiring decisions, and more than 70% of companies have a policy to screen all job candidates using – yep, you guessed it, social media. Look into it.
FRESH INC.: THE STAFF BLOG [Media] For Nicholas Negroponte, the Future of Tech Is Ingestible (No Joke)
| TUESDAY, MARCH 18, 2014
At TED 2014, MIT Media Lab founder Nicholas Negroponte discussed the past 30 years as well as the next. Negroponte delivered his 18-minute talk , a TED standard, before an audience of about 1,200. He touched on what has happened in the world of computer science since he first presented at TED''s inaugural meeting in 1984.
SOCAL CTO [Media] Amazon Web Services (AWS)
| TUESDAY, OCTOBER 23, 2007
As it stands, there are a few cases where it would have applied on projects I've worked on: LivePlanet - could have used it to bulk up for each contest, store videos and scripts on S3, and possibly do format conversions. A lot of the examples that Amazon used were media related. Basically, your box can go away (and its storage) at any point.
DUCT TAPE MARKETING [Media] Weekend Favs May Twenty Six
| SATURDAY, MAY 26, 2012
Seek or Shout – the new online community for media and PR professionals. My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you check them out if they sound interesting. Image sjdunphy via Flckr CC.
THE ENTREPRENEURIAL MIND [Media] Couple Seeks to Share Experience with Emerging Artists
| MONDAY, JANUARY 25, 2016
Jason Carson and Misty Rae Carson, Founders of Carson Creative, talk about their media entertainment group, which offers project management, timed content release, and development for independent entertainment acts. TweetFacebookLinkedInTumblrStumbleDiggDelicious.
DUCT TAPE MARKETING [Media] Weekend Favs September Ten
| SATURDAY, SEPTEMBER 10, 2011
Roost – Nice tool for businesses wanting to easily create social media campaigns across Facebook and Twitter. Weekend Favs September Ten This content from: Duct Tape Marketing. The photo in the post is a favorite for the week from Flickr. Image: Brush Creek after the rain - iPhone John Jantsch. found some great new ones here.
- [Media] Tumblr Is New York's Third Billion-Dollar Start-Up Exit in the Past Year
Other recent, sizeable New York exits include Buddy Media, which was acquired by Salesforce for ~ $690 million and OMGPOP , which Zynga purchased for a ~ $200 million. Who needs Silicon Valley? New York startups are proving that Silicon Valley isn''t the only place where monstrous tech companies can be made. for an estimated $1 billion.
PASSIONATE INTENSITY [Media] When do VCs make mistakes?
| TUESDAY, AUGUST 2, 2011
Smaller funds co-invest with famous ones on the premise that the big guys know what they are doing looking at the “earned media” instead of the financial return. Tweet Lately, entrepreneurs reading the VC press have been seeing investment announcements that leave their mouths agape. Social is important. Sometimes it does.
YOUNGUPSTARTS [Media] At Work, Do You Make Things Happen Or Just Fill Time?
| TUESDAY, MAY 31, 2011
Phil Cooke is a television producer and media consultant at Cooke Pictures in Burbank, California. By Phil Cooke, author of “ Jolt! How often do you spend hours answering email and think you’ve actually accomplished something? have 5 suggestions to help you quit your wasting time to boost your productivity. THEN, check your email.
BRANDANEW [Media] How To Build Customer Trust For Your Startup Brand
| WEDNESDAY, AUGUST 12, 2015
Social media makes it so easy to point out issues which may have gone unnoticed internally and these can be sorted out for future customers! Needless to say, it takes a lot of effort to build a brand that people trust. The degree to which you need consumers to trust you, may also depend on the purchase involvement and the kind of products.
BEN'S BLOG [Media] Instagram
| SUNDAY, APRIL 22, 2012
Dalton’s company, Mixed Media Labs, initially built a product called PicPlz. Now what the hell is you lookin’ for? Can’t a young man get money anymore? Let my pants sag down to the floor. Really do it matter as long as I score? Mase, Lookin’ at me. Two years ago we invested $250,000 in Instagram. Ethics Portfolio Companies
- [Media] Willful Blindness: Murdoch's (and Your) Leadership Risk
Regardless of your opinion of Murdoch's media outlets, this is a damning verdict on a man who has built one of the world's largest and most powerful media businesses. Anyone in power can be blinded by employees who seek to please. Who can you rely on to ask disagreeable questions? Power encases its recipients in a bubble.
ARCTICSTARTUP [Media] Helsinki's Tribe Studios acquired by Palringo
| WEDNESDAY, MAY 20, 2015
The acquisition should fit nicely into Palringo, who recently announced 2014 revenue growth of 100% to $14m, has built their business around selling chat-based games, premium features and rich media messages. With the second Helsinki-based acquisition announcement for the day, Tribe Studios announces it's been picked up by Palringo , the U.S.
FRESH INC.: THE STAFF BLOG [Media] What 99 Gen-Y Entrepreneurs Taught Me
| TUESDAY, OCTOBER 9, 2012
She is also the author of the bestseller The Zen of Social Media Marketing, and an international speaker. Marketing Zen Group CEP Shama Kabani got an earful of entertaining start-up stories recently--and gleaned a few valuable insights about Gen-Y entrepreneurship. during the Empact100 awards. There is no "they." everything changes. shama
YOUNGUPSTARTS [Media] [Infographic] The Best Strategy For Online Business Success
| MONDAY, JANUARY 4, 2016
For instance, social media websites have fast become the best way for business owners to promote their concepts. Success in the online business world will require a lot of hard work. However, it’s possible to automate most of your processes once they are in place. Build and launch the perfect website. Get a lot of attention online. Simple.
ARCTICSTARTUP [Media] Finnish Lunchgate Scandal: Nobody will steal your startup idea, or will they?
| FRIDAY, JANUARY 29, 2016
was hyped in the Finnish media and on social media throughout the whole day when ResQ was launched. Editor's note: This article was co-written by Tarmo Virki, Maija Kopola, Dmitri Sarle & inspired by Jan Ameri. At the same time, Parkkinen does not list his stint at a project called ‘Lunchie' on his LinkedIn profile. What an idea!”
ARCTICSTARTUP [Media] TransferWise picks up $58 million Series C round
| MONDAY, JANUARY 26, 2015
The company has been successful in building momentum, perhaps due to their #2edgy4you media campaigns like their "nothing to hide" campaign through London and their F¥€K the banks campaign. TransferWise has now raised $91 million to date with name brand investors like Sequoia, Peter Thiel, Index Ventures , and Richard Branson.
YOUNGUPSTARTS [Media] 4 Tips For Marketing… To Your Employees
| TUESDAY, JULY 2, 2013
Encourage your employees to follow the company page on Facebook or the Twitter account you have (if you are concerned about inappropriate comments, create a social media policy). by Nilesh Bhojani, co-founder of Markitty. Employees outside of sales and marketing are usually unaware of your positioning and latest marketing messaging.
FRESH INC.: THE STAFF BLOG [Media] How to Get Remote Teams to Work Together
| TUESDAY, OCTOBER 22, 2013
The CEO of a company the works remotely shares his secrets for overcoming the challenges of working remotely. Researchers at Carnegie Mellon University claim to have found that “[c]lose proximity improves productivity in all cases,” for instance. What’s behind this seeming contradiction? He offered three suggestions.
- [Media] Meet the 30 Under 30, Class of 2013
Today, Spartz Media is home to 12 web properties, including the highly popular Harry Potter fan site, MuggleNet, which earned Emerson Spartz an exclusive interview with J.K. Shama Kabani founded Marketing Zen Group in 2009, back when few companies knew they should care about investing in social media. Prepare to be awed! Read More.
- [Media] New Breeze Blowing in Digital Derry
CultureTech showcased an impressive array of local arts, digital media, and tech creative talent. As a judge for SeedComp I heard six pitches to narrow down the field to three winners (each to receive £5000, one to get £10,000). There is a new breeze blowing in the once troubled land of Derry-Londonderry, Northern Ireland.
FRESH INC.: THE STAFF BLOG [Media] 16 Cool Coworking Spaces
| THURSDAY, JANUARY 19, 2012
Blueline is a creative design and media house that specializes in web, photography and video production. Now that it has 60 members made up of small tech start-ups, creative professionals and new media, it hosts workshops, speaking events, and networking mixers to grow the Miami tech community. Here are 17 spaces to check out. link].
- [Media] How To Bootstrap your Startup with Your Paycheck
It focuses on social media analytics and helps to reveal the insights in large volumes of data. Paycheck Financing: A Great Way To Bootstrap Your Startup by Sramana Mitra. Entrepreneurs looking to launch their startups are often faced with myriad difficult decisions, chief among them being the question of seed financing. 2010).
UP AND RUNNING [Media] Want to Start a Blog? 8 Questions to Answer Before You Begin
| THURSDAY, SEPTEMBER 24, 2015
When addressing comments on your blog page or social media sites— that’s a fantastic way to initiate productive conversations — you should avoid arguments while supplementing your presentation with additional facts. Okay, so maybe they’re not as common as that last one, but they’re getting pretty close. To make money? Color choices matter.
VERSION ONE VENTURES [Media] Mobile is eating the web
| MONDAY, JANUARY 27, 2014
Luke Wroblewski speaks about this in a great talk (discussion of shift from one media to another begins around 10:30). It’s an entirely new form of media that’s unique to itself. Marc Andreesen famously said that “ software is eating the world.” Now it looks like mobile is eating the web. Every new medium needs a new way of thinking.
ARCTICSTARTUP [Media] Crowdfunding Site Mesenaatti.me Launched By Accident And Successfully Funded 5 Projects
| WEDNESDAY, FEBRUARY 27, 2013
This hit the Finnish media big time, and the press was lavishly saying that “Crowdfunding is illegal” in Finland. together with Senja sent out press releases to the media, trying to alleviate the false notion of crowdfunding being illegal. Unfortunately, positive news is not really good news in the mainstream media, so nobody cared. ?The
DUCT TAPE MARKETING [Media] Is Newsjacking a Legitimate Tactic
| MONDAY, NOVEMBER 14, 2011
My friend David Meerman Scott just released an all digital book called Newsjacking: How to Inject your Ideas into a Breaking News Story and Generate Tons of Media Coverage. Is Newsjacking a Legitimate Tactic This content from: Duct Tape Marketing. Here’s my take – this book is not for everyone.
FRESH INC.: THE STAFF BLOG [Media] Content Marketing in 11 Steps. Now Go.
| WEDNESDAY, NOVEMBER 13, 2013
This includes your website and other sites that you can control, as well as social media, direct marketing, influencer marketing, campaigns, and more. 8. Here''s how to create and manage content that will turn browsers into buyers. Get focused Zero in on just one customer segment to start.
THE NEXT WEB [Media] 5 ways to build company culture with a virtual team
| WEDNESDAY, JANUARY 1, 2014
While companies like Google instill a company culture through a giant, all-encompassing campus, that’s not so practical when you need to hire a designer in the Czech Republic and a social media expert in Chicago. For every desk-bound cubicle-dweller, the dream is to work from home. No physical demands. No need to look over your shoulder.
- [Media] Top 11 Ways to Irritate Your Co-workers
This is especially true in social media. Are you making any of these etiquette mistakes? Business etiquette isn't just about observing the social niceties; sometimes business etiquette is simply not irritating other people unnecessarily. Here are things that irritate me; feel free to add your own in the comments: 1. You called. It's urgent.
YOUNGUPSTARTS [Media] Four Ways To Boost Innovation
| TUESDAY, JULY 31, 2012
Stagnating or declining sales even as our competitors waltz past us with exciting new products that captures the imagination and wows the media. We’ve all been stuck in the desert of “been-there-done-that” before. Year after year, our company churns out predictable products and ho-hum services that hardly raises a yawn.
YOUNGUPSTARTS [Media] Social Music Streaming With Frenzapp Music
| FRIDAY, JUNE 17, 2011
Wireless music sharing must be the “hot new thing – right after we wrote about MyStream , Singapore-based mobile application developer Bitsmedia announces and launches Frenzapp Music , an application that allows iPhone and iPod Touch users to share and discover music.
YOUNGUPSTARTS [Media] 2012 Will Be The Year Of The Empowered Merchant, says Schedulicty
| WEDNESDAY, DECEMBER 14, 2011
The ability to self-publish quickly via the cloud is moving businesses out of traditional media. million media tablets will have shipped in 2011. As more and more consumers are making mobile a mainstay, it will be essential for small businesses to establish a thoughtful strategy. Social media gets marketing dollars in 2012.
ACTIVE GARAGE [Media] Thought Readership #3: What’s wrong with “chocolate fireguard” books – and what to do instead
| MONDAY, MARCH 12, 2012
Or you could develop a short Wufoo or SurveyMonkey questionnaire, promoting that through your social media channels, to gather relevant data. Instead of the usual bio blah, blah, you can find an infographic depicting her communications career here , as well as social media links.
UP AND RUNNING [Media] 6 Reasons Your Small Business Will Fail (And How to Avoid Them)
| FRIDAY, MAY 16, 2014
Use social media, word of mouth, cold calling, direct mail, and other tried-and-true marketing techniques. According to Small Business Administration research , only half of new businesses survive for the first five years and only one-third of new businesses are able to survive for 10 years. Six Reasons Businesses Fail: . 1.
500 HATS [Media] Fear is the Mind Killer of the Silicon Valley Entrepreneur (we.
| FRIDAY, OCTOBER 10, 2008
Designing for the "3rd & 4th browsers" (Search & Social Media) Recent Posts life lessons, by jack handey. Simply Hired Social Networking & Social Media Venture Capital & Startup Finance « Virtual Goods Oct 10th || SNAP Summit Oct 28th (SF) | Main | Got SchadenFreude? The Internet Revolution, Act III. The 4 Things You Really Need.
ARCTICSTARTUP [Media] Adform's U.S. Expansion Starts With New Sales & Support Offices in NYC and L.A.
| TUESDAY, MARCH 4, 2014
based publishers interested in expanding their rich-media offerings, as well as media buyers who want to launch programmatically executed branding campaigns. based brands can now leverage our Brand-Led Media Platform to launch highly creative multi-screen digital campaigns that deliver the massive scale they need.
DUCT TAPE MARKETING [Media] Using Forums to Market New Products and Services to Existing Customers
| FRIDAY, JULY 18, 2014
One of the best tools for learning more about customers who already use your products and services is social media, with Internet forums being one of the more dependable tools for gathering information. one-third of marketers are looking to social media and Internet forums as the platform of choice to reach customers. Internet Forums.
BOTH SIDES OF THE TABLE [Media] The Most Important Political Show on TV
| SUNDAY, JANUARY 10, 2016
And it’s a welcome respite from the tabloid quality of our national media’s coverage of the US political system. I can’t recommend it – or Fareed Zakaria – highly enough. That show is GPS (Global Public Square) by Fareed Zakaria. tape it every Sunday morning and watch it religiously. So he has a problem.”. Today’s show? Startup Lessons
FRESH INC.: THE STAFF BLOG [Media] The Secret to Winning a Start-up Competition
| TUESDAY, NOVEMBER 20, 2012
It's already used by digital magazines, brand advertising, and media sites to build in deferred shopping. Your PowerPoint is awesome (and memorized). Your pitch is crystal clear. You're adequately caffeinated and totally pumped up. Here's why that's just not enough. They're great networkers who tend to wear a perma-grin.
THE EQUITY KICKER [Media] New Pew Internet data–Twitter growing, but Facebook still teens’ favourite
| WEDNESDAY, MAY 22, 2013
It’s great to see they are getting use out of the platform and interesting that young people are flocking to a social media site that was first popular with adults. Note that the percentages in the table are percentages of social media using teenagers, which is only 81% of the total number of teenagers. Social networks
DUCT TAPE MARKETING [Media] How to Make Community the Secret To Success
| TUESDAY, OCTOBER 6, 2015
Mike Stelzner of Social Media Examiner has done an incredible job identifying his fire starters and in some cases making them a part of the full-time team. He’s also got a large number of volunteer fire starters who help run the extremely popular and growing Social Media Marketing World Conference. The World Domination Community.
- [Media] Blog Post Ideas – Never Run Out Again!
They could happen in person, on the phone, by email, or even on social media. You’re bound to hear about what’s in the news from friends and colleagues in conversation or on social media. If you’re struggling to come up blog post ideas, I can help. What’s not always so clear is what you should be blogging about. Your Audience. Quora.
LIGHTSPEED VENTURE PARTNERS [Media] Snapchat’s second big idea launches today, Snapchat Stories.
| THURSDAY, OCTOBER 3, 2013
But again, like a frog in boiling water, we got used to that changing too, on social media. Only occasionally do you meet people who can look past what everyone else is doing and see through to an essential truth. Something that is obvious once they say it, but completely unclear beforehand. Bobby Murphy (left) and Evan Spiegel (right).
FRESH INC.: THE STAFF BLOG [Media] How the Most Controversial Costume Retailer Capitalizes on Pop Culture
| TUESDAY, OCTOBER 13, 2015
Here's how Yandy has learned to turn social media chatter into concrete sales E-commerce lingerie company Yandy.com is behind some of the year's most talked-about Halloween costumes.
FRESH INC.: THE STAFF BLOG [Media] Want HR to Matter? Start with the CEO.
| WEDNESDAY, DECEMBER 4, 2013
The CEO must chose Another useful snapshot on social media describes an exchange between a CFO and CEO. If the CEO isn''t accountable for a company''s people and culture, who is? The recent discussion about “why we no longer need human resources” obscures the larger issue. Organizational health is similar to personal health.
THE NEXT WEB [Media] Want a new job but don’t want to alert your current boss? Hire My Friend may well be for you
| WEDNESDAY, JULY 17, 2013
While it’s going up against behemoths with heritage, it’s doing it in a way that integrates social media (an increasingly used tool by recruiters) in a more than cursory way but allows users to retain a sense of control over who sees their information, which in an increasingly privacy-conscious age can only be a good thing.
FRESH INC.: THE STAFF BLOG [Media] The Next Big Thing Beyond Great Design
| TUESDAY, SEPTEMBER 25, 2012
John Maeda--famous designer, writer, computer scientist, educator, and former associate director of MIT's Media Lab--says that the primacy of design is over? A well-designed product used to be all you needed to get noticed. But good design has gone mainstream, so it's time to up the ante. How do you make customers happier and sell more?
VENTURE CHRONICLES [Media] Fan Power
| TUESDAY, JULY 8, 2014
Yes, the entertainment industry is changing, as it has always done, but in this case the influence of social media – the broadcast medium of our century – can’t be underestimated. One point that Swift misses on is the notion that music is art and because art is rare it is inherently valuable. For music, books, movies, etc.,
- [Media] Best Advice I Ever Got: Shama Kabani
She is also the author of the bestseller The Zen of Social Media Marketing, and an international speaker. The president of the Zen Marketing Group explains how being an entrepreneur is similar to being a newlywed, and other great advice she's received. Some are helpful—hire people who have a proven track record. Differentiate or die.
YOUNGUPSTARTS [Media] Successfully Get Your New Business Off the Ground With This Free New Tool From Intuit QuickBooks
| FRIDAY, NOVEMBER 20, 2015
The online tool will provide you with a ton of platforms for quick and easy web design, as well as providing some guidance on building out our social media presence. No longer does building a website and social media footprint have to be a daunting or expensive task. Even with all this, it doesn’t have to keep you up at night.
REMBRANDT COMMUNICATIONS [Media] 3 Tips to a Better, Video Interview
| WEDNESDAY, NOVEMBER 19, 2014
The phone rings, and a well-known producer at one of your targeted media-venues wants to interview you via video in 30 minutes. Are you ready for that big, publicity opportunity? That’s fantastic! But wait…are you ready? If so, this could be a great, publicity opportunity to help boost sales, awareness and credibility fast. If not, […].
- [Media] Google+ a Ghost Town? Hardly
Every social media-savvy tech entrepreneur with any digital credibility is on Twitter. Not only is Google+ not deserted, it might be a better platform for business than Facebook and Twitter. Here's why. But according to tech pundit Robert Scoble, maybe you need not be: Twitter is fast approaching the status of ghost town. Why is that?
FRESH INC.: THE STAFF BLOG [Media] 7 Iconic Bands that Changed the Business of Music
| WEDNESDAY, JANUARY 30, 2013
They also were social long before social media: selling tickets directly, creating an extremely engaged fan club, sharing personal details as well as fan-generated artwork and content through their mailing list, and creating an ecosystem of small businesses that traveled with the band and had a vested interest in the band's long-term success.
UP AND RUNNING [Media] How to Develop Your Business Strategy
| FRIDAY, MAY 1, 2015
potential client decides to take on your management consulting or social media marketing. The essence of strategy is choosing what not to do – Michael Porter. love the Michael Porter here because it’s so true, and more so the more you dig down into the front lines of real business, such as small business and startups. Strategy is focus.
UP AND RUNNING [Media] How to Network When Meeting New People Is Your Biggest Fear
| WEDNESDAY, FEBRUARY 10, 2016
Or start online; connect with influencers on social media, write about them and send them a link, offer them something for free, or contact them via email with an interesting offer you have in mind. Does networking make you nervous? You can learn to overcome this fear. tips for making networking as painless (and productive) as possible: 1.
- [Media] Networks And The Enterprise
But a year or so into its life, Disqus started hearing from big media companies who wanted to deploy the Disqus comment system. Many think that USV is a consumer web investor. We don't think of ourselves that way. Thus the consumer web investor moniker. MongoDB is an open source datastore for web scale applications. Lots of them.
YOUNGUPSTARTS [Media] Tips For Emerging Young Entrepreneurs
| THURSDAY, AUGUST 11, 2011
Don’t get tempted by the media that the only way to start (or grow) a business is to pitch your idea at a bank or investors until you get a big lump of cash. Ever since writing Europe’s first B2B study of banner ads’ effect on indirect response in 2001 he has regularly been published online and in traditional media. Be memorable….
FRESH INC.: THE STAFF BLOG [Media] How I Built My Company With Grassroots Marketing
| TUESDAY, APRIL 17, 2012
We hand delivered products for sampling to local family and parenting media. Grass roots and social media are the foundations of our marketing. How Happy Family became the second fastest-growing food company in the U.S. by tapping into a network of moms. There was no money for advertising. We were forced to get creative.
- [Media] Avoid Startup Opportunity Bubbles Ready To Burst
Social media darling Twitter is the most fragile of these bubbles. In finance, a bubble is too much money chasing assets, greater asset production and a herd mentality. In all these cases, a bust is inevitable, and everyone loses. Overconfidence. In finance, “this time is different” is the beginning of a new bubble. Supply and demand ignored.
DUCT TAPE MARKETING [Media] The Future of Leadership in 2016
| MONDAY, OCTOBER 26, 2015
Externally this may include a weekly newsletter to customers and subscribers, interim and annual reports detailing financial summaries, or a more personal touch – blog posts from senior leaders or social media updates which allow communication to be real-time and constant. 01 – Creative. Encouraging creative brainstorming in their teams.
FRESH INC.: THE STAFF BLOG [Media] A New Campus for Budding Engineers and Entrepreneurs in New York
| FRIDAY, DECEMBER 20, 2013
Cornell Tech, NYU''s Center for Urban Science and Progress, Columbia University''s Institute for Data Sciences and Engineering, and Carnegie Mellon University''s Integrative Media Program will collectively generate $33.2 Cornell Tech will build the sprawling campus on the East River''s Roosevelt Island.
- [Media] Test Your Aptitude for Business Internet Jargon
Social media marketing. Many of the businesses and entrepreneurs I know still don’t realize that they need to use and understand the Internet, even if their interest is not e-commerce. Maybe you have also heard a lot of Internet terms, but are not sure you can explain how, when, and why they are relevant to your business success. Podcasting.
DUCT TAPE MARKETING [Media] Why Blogging Isn’t Enough Anymore
| TUESDAY, OCTOBER 23, 2012
There was a time when the art of SEO practitioners focused on building out highly optimized pages dedicated to narrowly defined themes or keywords. photo credit: winterofdiscontent. But then blogs came along and sort of upended the whole deal. People started sharing this content routinely, linking to it and even republishing it via RSS feeds.
- [Media] The Top 10 World's Richest Entrepreneurs
Before working at city hall, the world''s 16th-richest person, who has a fortune valued at $33 billion, held court at his eponymous financial software and media firm Bloomberg LP. Forbes announces it''s annual Rich List. See which founders made the cut. While many entrepreneurs would say money isn''t important, many others want to get rich.
DUCT TAPE MARKETING [Media] 5 Creative Ways To Build Your Business’ Brand
| THURSDAY, JULY 16, 2015
Owning Social Media (Taco Bell). 5 Creative Ways To Build Your Business’ Brand written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. When we think about branding for business, we tend to consider only the most obvious examples such as our logos, names, perhaps the basic design and layout of our website.
WWW.THEVERGE.COM [Media] After Facebook's IPO flub, value of tech startups falls back to earth
| WEDNESDAY, JUNE 20, 2012
© 2012 Vox Media, Inc. Login. Report. After Facebooks IPO flub, value of tech startups falls back to earth. By Ben Popper 06.19.2012. The mood was upbeat, but shadowed by recent events, calling to mind that famous Charles Dickens line about the best and worst of times. These firms are underwater on their valuations.". Comments. jptech.
- [Media] Why the World Doesn't Need Another News Reader App
As the traditional media business contracts--newspaper revenue is declining at a 4.2 And as more media brands push towards an aggregation model, readers are growing weary of them. For some entrepreneurs, the decline of the traditional media model represents an opportunity to rethink media--and rightly so. Facebook has 1.1
OM.CO [Media] Evolution of a Founder: Lessons I have learned
| TUESDAY, FEBRUARY 5, 2013
The more I wrote about the oncoming mobile and broadband revolution, the more obvious it became that the print media was going to fight for attention with cheaper, faster publications. Blogs were part of the shift to a more intimate, frenzied, and on the go media landscape. About. Twitter. Subscribe. Om Says. About Me. Om Malik. Scary?
BRANDANEW [Media] 5 Hacks To Pitching A PR Story That Actually Works!
| THURSDAY, SEPTEMBER 10, 2015
Press releases historically were just short descriptions of the products, features and company developments over traditional media. Highlighting your USPs , the latest achievements and jotting down the points of future growth – the conventional approach to giving your PR story a structure. Sadly, the entire thought process.
FRESH INC.: THE STAFF BLOG [Media] What's Your Business Resolution for Next Year?
| THURSDAY, DECEMBER 26, 2013
We would learn about an opportunity to demonstrate our expertise in a media outlet or publication and react by scrambling to author a great piece at the last minute. The founders and CEOs explain what they''re planning to change or improve about their business in the coming year. Like what? Read on for inspiration.
HEARPRENEUR [Media] 11 Entrepreneurs Reveal What They are Looking Forward To in 2016
| SUNDAY, DECEMBER 27, 2015
Image Credit : Robert Barrows. I am looking forward to the possibility of selling several proposals I have developed that could generate tremendous advertising revenues for newspapers, broadcasting companies, magazines, internet media companies and the internet divisions of multimedia companies. Several Happy New Year! future. Thanks to J.
VC CAFE [Media] Where are the opportunities for machine learning startups? [guest post]
| TUESDAY, DECEMBER 1, 2015
One essential aspect of search relevance is surely ‘trustworthiness’ so that content and claims made in social media and news sites can be verified or scored for authenticity. This is a guest post by Libby Kinsey , a former VC with an Msc in Machine Learning from UCL (bio below). It’s not uncharted territory?—?if Pick and Shovel’ plays.
FRESH INC.: THE STAFF BLOG [Media] Beware the CMO Who Can Do It All
| THURSDAY, SEPTEMBER 19, 2013
The list of qualifications are miles long and reach for the stars: “Must leverage full suite of marketing channels including Digital/Social Media.” Looking for the perfect CMO? Turns out, your expectations might be a little unreasonable. Here''s what you should expect from a CMO. How do I know?
ARCTICSTARTUP [Media] Looking Past "Finland Post Welfare"
| TUESDAY, MARCH 22, 2011
What makes this all the better, is that the event was covered by numerous national media and the panelists at the actual event included the hotshots of Finnish business environment; a mix of very influential business people and a group of startup entrepreneurs. Students in Finland have come a long way in a few years.
START UP BLOG [Media] The truth about FMCG in Australia
| SUNDAY, JANUARY 29, 2012
The traditional brand building media, such as TV, are becoming less effective. Brands that have a share of voice in the new media landscape will be ready to participate in emerging distribution channels when they arrive. Every industry has its challenges. The Evil Duopoly. They don’t have to. And they know it.
FRESH INC.: THE STAFF BLOG [Media] What 16 Successful People Read in the Morning
| FRIDAY, JANUARY 24, 2014
It''s a constant struggle to keep from being overwhelmed, he says. "If media were food, I would be obese," Smith says. Their days may be more hectic than most, but they always make time to stay informed. Staying informed is a constant struggle for most of us, let alone people with high-profile, high-pressure jobs. The Economist," he said. 8.
FELD THOUGHTS [Media] Sifteo Cubes On Bloomberg – And Available Now!
| SUNDAY, SEPTEMBER 25, 2011
Last week Bloomberg did a nice short piece on Sifteo. I’m always intrigued on how mainstream media presents new innovations like Sifteo in a five minute segment. If you follow our investments, you know that one of our core themes is Human Computer Interaction. My Investments HCI human computer interaction sifteo
FRESH INC.: THE STAFF BLOG [Media] The One Doc Your Sales and Marketing Teams Must Have
| MONDAY, OCTOBER 14, 2013
We share it on social media and syndicate it to a few sites as well. In almost every organization, there''s opportunity for marketing and sales to be more closely aligned. This shared document can help. Are your marketing and sales team working together seamlessly to get more sales for your business? Where''s the Content?
THE STARTUP LAWYER [Media] Startup Weekend Dallas November 18th – 20th
| WEDNESDAY, NOVEMBER 9, 2011
Your ticket covers smeals, snack, access to exclusive resources from global sponsors, a book from O’Reilly Media and all the coffee you can drink. The 5th edition of Startup Weekend Dallas will be held at the Gravity Centre in Plano, Texas next weekend (November 18-20, 2011). Get your tickets here: [link]. version of our site. Startup Lawye