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VENTURE CHRONICLES [Media] From CRM to CXM: Walking the Customer Journey
| WEDNESDAY, DECEMBER 5, 2012
And it is certainly possible for a technology to provide benefit across multiple strategies–CEM and CRM–particularly technologies that are being transformed by the new consumer power afforded by social media. OF COURSE CRM IS NOT DEAD. CEM/CXM: SOFTWARE OR STRATEGY. First let us take a look at this thing called CXM really is.
FRESH INC.: THE STAFF BLOG [Media] Why Every Leader Needs a 4-Year Goal
| TUESDAY, FEBRUARY 4, 2014
Thanks to the short-term focus of public-company reporting, and the media''s insistence on insta- as the default prefix to just about everything, few business leaders I meet feel comfortable with planning four years ahead. For some, it will be the apex of their entire career. Will it be worth it? Only the outcome will decide.
DUCT TAPE MARKETING [Media] Weekend Favs September Twenty Two
| SATURDAY, SEPTEMBER 22, 2012
Viralheat – Free service that allows you to manage multiple social media profiles – track, respond and publish from your dashboard. The photo in the post is a favorite for the week from Flickr or one that I took out there on the road. DTM Favs DearWorld.me Dudamobile Feed43 Viralheat
YOUNGUPSTARTS [Media] 8 Best Twitter Accounts To Follow For Young Entrepreneurs
| SUNDAY, DECEMBER 20, 2015
Harvard graduate and owner of the media giant, “O’ Reilly Media” it’s no surprise his followers are soon about reach 2 million (currently 1.96)! by Rochelle Ceira. Where’s the best place to look for business-minded professionals like you? We’re not just talking about finding them to build a connection or find a job.
FRESH INC.: THE STAFF BLOG [Media] Give Me More for My Business
| TUESDAY, NOVEMBER 19, 2013
The valuations of social media companies and other technology darlings are sky-high these days. A new survey shows entrepreneurs want higher valuations for their businesses, but are uncertain about the sale process. 500/5000 list of fast-growing businesses. Lack of Data Sixty-two percent of the Inc. Thirty-six percent of the Inc.
DUCT TAPE MARKETING [Media] Why Blogging Isn’t Enough Anymore
| TUESDAY, OCTOBER 23, 2012
There was a time when the art of SEO practitioners focused on building out highly optimized pages dedicated to narrowly defined themes or keywords. photo credit: winterofdiscontent. But then blogs came along and sort of upended the whole deal. People started sharing this content routinely, linking to it and even republishing it via RSS feeds.
CONVERSIONXL [Media] How to Get Traffic That Converts
| TUESDAY, FEBRUARY 5, 2013
Those strategies included Google Adwords campaign, social media, blogs, e-mail newsletters, forums, videos, SEO and the like (for full list of their chosen strategies take a look here ). Social media. We wrote a whole post about driving sales with social media. Want to get traffic that converts from paid media (e.g.
YOUNGUPSTARTS [Media] 4 Tips For Marketing… To Your Employees
| TUESDAY, JULY 2, 2013
Encourage your employees to follow the company page on Facebook or the Twitter account you have (if you are concerned about inappropriate comments, create a social media policy). by Nilesh Bhojani, co-founder of Markitty. Employees outside of sales and marketing are usually unaware of your positioning and latest marketing messaging.
THE PRODUCT GUY [Media] Gaining User Insights from Prototypes
| SATURDAY, APRIL 18, 2015
have 20 years experience developing and growing products and services for companies of all sizes in the mobile, enterprise, e-commerce, media and education sectors. In our a recent live stream from one of our mentors of The Product Mentor , Steven Cohn, lead a conversation around “Gaining User Insights from Prototypes”. View the live stream….
CROWDSPRING BLOG [Media] 5 things Entrepreneurs Can Learn From Charlie Hebdo
| MONDAY, JANUARY 12, 2015
By clearly defining their mission and focusing intently on carrying it out, they were able to build a brand and carve out a distinct space in the French media landscape. 3. Seek This news touched us at crowdSPRING in a meaningful way: the people who were gunned down were artists. So what do we do here? My answer is the same as ever: we learn.
- [Media] Willful Blindness: Murdoch's (and Your) Leadership Risk
Regardless of your opinion of Murdoch's media outlets, this is a damning verdict on a man who has built one of the world's largest and most powerful media businesses. Anyone in power can be blinded by employees who seek to please. Who can you rely on to ask disagreeable questions? Power encases its recipients in a bubble.
- [Media] Stick To Real News To Get Your Startup Press Releases Noticed
— Tom Cannon of BungoBox No. 2: Tie in Current Events One of the most effective ways to increase your media pickups is to enhance the newsworthiness of your story by tying it to a relevant current event. Originally published in Fox Business. Read on for their answers. So get to the point right away by keeping it short and easy to read.
- [Media] 10 Reasons Why Capital Shouldn't Make Or Break Your Startup
Print advertising is expensive, but social media is free. By John Williams Fast Company magazine recently reported that PayPal founder Paul Thiel is giving away $100,000 to twenty-four young men and women to finance startup businesses. The caveat is that these young entrepreneurs have to drop out of college to do it. The rest can come later.
YOUNGUPSTARTS [Media] [Infographic] The Best Strategy For Online Business Success
| MONDAY, JANUARY 4, 2016
For instance, social media websites have fast become the best way for business owners to promote their concepts. Success in the online business world will require a lot of hard work. However, it’s possible to automate most of your processes once they are in place. Build and launch the perfect website. Get a lot of attention online. Simple.
THE EQUITY KICKER [Media] Why product now trumps distribution – a framework
| WEDNESDAY, DECEMBER 9, 2015
There’s Amazon, Trustpilot and others with their reviews, MoneySupermarket and the other price comparison sites for many financial services products, and, in their own way, social media sites like Twitter and Facebook. Hat tip to Ben Thompson of Stratechery for the inspiring this post with his article on Selling feelings. He was right.
DUCT TAPE MARKETING [Media] 3 Mobile Behaviors You Must Embrace Right Now
| MONDAY, AUGUST 6, 2012
Then social media came along and everyone rushed to figure out Twitter and how to run a contest on Facebook. When marketing people start talking about mobile these days, and they’re doing it a lot, they usually default to tactics – mobile ads, SMS, throw in some near field communications and we’re on the mobile track.
YOUNGUPSTARTS [Media] Can You Really Turn A Hobby Into A Business?
| FRIDAY, OCTOBER 30, 2015
Here are a few areas to consider before taking the leap: Social Media — It’s Already Working For You. In my view, social media is still a relatively untapped resource — and it’s one tool every hobbyist already has at their disposal to do the most basic market research. By Nick Goode, Commercial Director at Sage One. My favorite?
FRESH INC.: THE STAFF BLOG [Media] A New Campus for Budding Engineers and Entrepreneurs in New York
| FRIDAY, DECEMBER 20, 2013
Cornell Tech, NYU''s Center for Urban Science and Progress, Columbia University''s Institute for Data Sciences and Engineering, and Carnegie Mellon University''s Integrative Media Program will collectively generate $33.2 Cornell Tech will build the sprawling campus on the East River''s Roosevelt Island.
STARTUP LESSONS LEARNED [Media] Your Guide to the Complete Lean Startup Conference Program
| THURSDAY, NOVEMBER 20, 2014
At your request, we’ve brought in speakers from all kinds of organizations --including young companies, Fortune 500s, mission-driven orgs, and government, and they create websites, apps, games, hardware, consumer goods, social services, media products and more. But other than that, it’s all there. That’s no accident. Workshops. Office Hours.
DUCT TAPE MARKETING [Media] 4 Steps to Leveraging Your Network to Build Your Business
| FRIDAY, SEPTEMBER 26, 2014
With the prevalence of social media, there is almost no excuse for a cold-call or cold-email anymore. 4 Steps to Leveraging Your Network to Build Your Business written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. Networking doesn’t have to be about luck, but most people I work with treat it that way.
FRESH INC.: THE STAFF BLOG [Media] How to Blow Your Brand's Value With a Single Tweet
| TUESDAY, JANUARY 21, 2014
Companies and organizations of all size and budget try to attract customers and positive attention through social media. Promotional tweets on MLK Day showed how out-of-touch many marketers can be with the basics of responsible marketing. Here''s a round-up of the day''s blunders. Day , as Digiday reported. Notice a pattern here? Far worse.
ARCTICSTARTUP [Media] Scoopshot Getting International Traction With Impressive Figures
| THURSDAY, MARCH 29, 2012
The app helps media companies crowdsource images from their communities through the app. The media companies can either freely purchase images the community has taken or give more detailed tasks for the photographers on specific topics. In addition to that, they have 44 media partners.
SOCAL CTO [Media] Amazon Web Services (AWS)
| TUESDAY, OCTOBER 23, 2007
As it stands, there are a few cases where it would have applied on projects I've worked on: LivePlanet - could have used it to bulk up for each contest, store videos and scripts on S3, and possibly do format conversions. A lot of the examples that Amazon used were media related. Basically, your box can go away (and its storage) at any point.
ARCTICSTARTUP [Media] Do Not Underestimate the Power of PR
| FRIDAY, MARCH 22, 2013
How would you get second, fourth or tenth article to mention your company in the relevant media? And how do you get people to positively talk about you in social media? But half a year later your startup becomes a media darling. Amazingly many just love to trash PR. All those components are great to have but not enough.
DUCT TAPE MARKETING [Media] How To Determine Which Online Channels are Delivering Sales Online and Off
| THURSDAY, MARCH 17, 2016
Ashleigh Brown, Head of Biddable Media at Browser Media Ltd , a specialist digital marketing agency. Born in 2005 as a search engine marketing agency, Browser Media still offers search as its core service but provides so much more than just tinkering with meta tags. photo credit: Ashleigh Brown. But how do we track this?
FRESH INC.: THE STAFF BLOG [Media] Want HR to Matter? Start with the CEO.
| WEDNESDAY, DECEMBER 4, 2013
The CEO must chose Another useful snapshot on social media describes an exchange between a CFO and CEO. If the CEO isn''t accountable for a company''s people and culture, who is? The recent discussion about “why we no longer need human resources” obscures the larger issue. Organizational health is similar to personal health.
THE PRODUCT GUY [Media] Paul Gray TBPP2010 Runner-up
| SUNDAY, MARCH 13, 2011
Paul Gray has spent ten years working in the entertainment, media and communications industries within Australia and Europe. Very close runner-up to The Best Product Person of 2010 was Paul Gray. Paul worked in both B2B and B2C roles for organizations including Disney, Foxtel, and British Telecom. Remember. Enjoy! Jeremy Horn The Product Guy.
JEFF HILIMIRE [Media] Q&A with my great friend and mentor, Stan Rapp, about his latest book, Release the Power of Entangled Marketing
| MONDAY, APRIL 18, 2016
Get a relevant conversation going about your new approach in social media. (Stan Rapp over video announcing the acquisition of my first company to the staff). Stan Rapp is one of my favorite people, for so many reasons. It was Stan that pushed my partners and me over the edge to choose Engauge over another competitive bid. Random
AUSTIN STARTUP [Media] Dachis Group Launches Campaign Performance Monitor
| WEDNESDAY, AUGUST 1, 2012
It's especially true in the world of social media marketing, where measurement of ROI is elusive. As the old saying goes, "I know only half of my marketing is working, but I don't know which half." Dachis Group launches their Campaign Performance Monitor today, which produces insights like the one below.
DAVID LEE [Media] Getting Featured
| TUESDAY, MAY 8, 2012
Social media distribution channels (i.e., And social media/word-of-mouth channels are now stable and robust. Getting “featured” in the iTunes App Store or Google Play is a boon for any mobile app. It can lead to thousands or even millions of downloads in a matter of weeks. Therefore startups naturally covet this.
CROWDSPRING BLOG [Media] 9 Ways Entrepreneurs Can Learn From Their Customers
| SUNDAY, MARCH 9, 2014
Monitor social media carefully for mentions of your company. In this series, I have typically chosen a group of people and looked at the unique things they do from which we can all learn. The best way to do this is by asking questions and looking to your existing customers for the answers. Customers complain. It’s inevitable.
FRESH INC.: THE STAFF BLOG [Media] 3 More Reasons SOPA Should Scare You
| MONDAY, JANUARY 9, 2012
Needless to say, the bills are also lovingly endorsed by big media lobbies like the RIAA and the MPAA, which happen to outspend tech lobbyists by a factor of six. “And it’s not just reddit, it’s every single other social media site out there that will be threatened by this bill.” Here's why.
DUCT TAPE MARKETING [Media] The Single Most Potent Marketing Tactic of All
| TUESDAY, AUGUST 25, 2015
Public Relations – This includes activities aimed at receiving coverage in traditional media outlets. Social Media Marketing – This includes the act of building engagement on established platforms and networks such Facebook, Twitter, and LinkedIn as well as targeted industry platforms. But that’s the beauty of a system.
NON-LINEAR GROWTH [Media] Tahosa’s Summit: 6 Months [Series]
| TUESDAY, JANUARY 12, 2016
Don’t forget all of your social media profiles, and the legal names of the LLC’s you’ve set up. I enjoy reading blog posts of entrepreneurs that chronicle the journey of starting and building a business. The ones I enjoy most are at times heart-breaking and at other times triumphant. It feels like its worth writing about.
- [Media] Week in Tech: Facebook Graph Search, Windows 8.1, and More
Helpful, especially for your next social media campaign This week, we look at how Windows 8.1 is shipping to PC makers, Facebook is rolling out Graph Search, and Garmin has a new product for your car. Each Monday, I''ll cover the tech trends, gadgets, business services, and apps of note. Post in comments if you know of any other trends! 1.
UP AND RUNNING [Media] How to create a niche – Small Business Spotlight
| THURSDAY, APRIL 5, 2012
” Social media plays a big role in her efforts, she says, noting “It’s an excellent way to connect with my customers and fans of Puppy Cake.” How many times have you thought “somebody should make…” or “why doesn’t anybody sell…”? “People, myself included, love their dogs.
FRESH INC.: THE STAFF BLOG [Media] 5 Steps to Becoming More Marketable
| WEDNESDAY, SEPTEMBER 4, 2013
Promote Yourself has a guide to the major social media channels that you should use. Enhance your career by bolstering your current skills and developing new ones. The world of work is changing fast, leaving a wake of frightening uncertainty that''s especially daunting for those of you early in your careers.
FRESH INC.: THE STAFF BLOG [Media] The most educational thing to ever emerge from @DuckDynastyAE
| MONDAY, DECEMBER 23, 2013
That might sound like an exaggeration, but in mass media and on social media there is a combined force-multiplier at work. In the end, it was a combination of Sacco''s publicist job, her position with a huge media company, and the brazen awfulness of her tweet that did her in. Fire is hot. Touch it and you''ll get burned.
500 HATS [Media] Marketing, Metrics, & Meaning (4 Pirates, in LA @ BlueGlass.
| MONDAY, JULY 19, 2010
Designing for the "3rd & 4th browsers" (Search & Social Media) Recent Posts life lessons, by jack handey. Simply Hired Social Networking & Social Media Venture Capital & Startup Finance « Youve Seen This Shit B4. Master of 500 Hats A blog about Geeks, Entrepreneurs, & Startups in Silicon Valley, by Dave McClure. Part II!
UP AND RUNNING [Media] Five Mistakes You Can’t Afford to Make With Your Nonprofit
| THURSDAY, FEBRUARY 25, 2016
You need to market it. I’m talking about maintaining a well-designed website, making effective use of social media, and establishing a brand identity over the course of your operations. I’m talking about treating nonprofit marketing just like you’d treat for-profit marketing. Unfortunately, good intentions do not a stable organization make.
YOUNGUPSTARTS [Media] 6 Effective Website Design Strategies That Directly Impacts Your Business
| SUNDAY, OCTOBER 12, 2014
The website contents much be engaging and factual for many people to read through it, most clients will even share with their friends online in social medias about a site with informative contents. by Deepak Chauhan, CEO and founder of VOCSO Web Studio. Here are just some few factors to make a website be fully user friendly and optimized: 1.
YOUNGUPSTARTS [Media] 4 Super-Hot Fin Tech Trends To Watch Out For In 2016
| WEDNESDAY, FEBRUARY 3, 2016
Spending patterns, social media activity, credit card use, personal interests and transaction history are all valuable information that can be tailored to create highly customized marketing experience for customers. by Kiara Medhurst, content strategist at My Gold Limited. What are the areas that fin tech startups are focusing on? Conclusion.
CONVERSIONXL [Media] How Responsive Design Boosts Mobile Conversions
| FRIDAY, MARCH 22, 2013
Social Media: with responsive design, the URLs visitors encounter are the same regardless whether they´re browsing with a laptop, tablet or smartphone. That makes sharing content through social media foolproof, as it´s guaranteed that the recipients will be able to browse the content in the most optimal view. Build an mobile app.
LIFE BEYOND CODE [Media] 9 Steps to Joyful Living
| WEDNESDAY, JULY 24, 2013
The problem stems from the media. Disclaimer: I am no expert on happiness or joyfulness. While I have read numerous books on this topic, I have not done a research project of my own to reach the conclusions presented here. Let’s start right away. Step Zero: Being Open. That shows that you are open without a lot of reservations.
MIKE MICHALOWICZ [Media] How To Break The Generic Label Trap
| MONDAY, APRIL 22, 2013
So is accountant , and social media specialist , and computer guy. Integrated Counsel Trumps Lawyer. When you hear the word lawyer , what do you think? Costly. Paperwork. Stressful. Reserved. Antagonistic. When you hear integrated counsel , what do you think? Probably nothing comes to mind, since you never heard it before. Shut Up!
FRESH INC.: THE STAFF BLOG [Media] You Know Less About Your Web Analytics Than You Think
| WEDNESDAY, FEBRUARY 13, 2013
Scenario #5: Fear Trumps Data Your COO just met with a big-name vendor who enlightened him that "social media is the way of the world." Take control of your analytics--make sure you haven't fallen into one of these six common traps. It's 3p.m. Do you know where your Web analytics are? How could that be? You don't own your own data. Solutions?
YOUNGUPSTARTS [Media] [Event] Over 540 Young Entrepreneurs To Converge On Global Startup Youth
| TUESDAY, OCTOBER 1, 2013
Adrian Carabias Barroso (AGE), Mexico: an entrepreneur whose goal is to solve the world’s huge problem of the supply and demand for blood using social media. UPGlobal, Cradle Fund Sdn Bhd, Global Entrepreneurship Week, and Startup Nations.” This is an amazing opportunity for all of the chosen participants,” Dhakshinamoorthy adds.
YOUNGUPSTARTS [Media] Managing Success
| FRIDAY, AUGUST 5, 2011
When I launched my first business, it wasn’t long before the media started to take notice of what we were doing. by Thom Holland , CEO of Beckon. Often times, as entrepreneurs, we continually think of ways to make our businesses work better. Leverage Your Success. The trick, however, is to not get wrapped up in your own ego.
SMALL BUSINESS FORCE [Media] Is Your Sales and Marketing Strategy Simply SATW?
| WEDNESDAY, NOVEMBER 9, 2011
Social Media is Just a Fad (or the Only Important Tool)" Being extreme is never a good thing. Social media should not be ignored, nor is it the "be all, end all." Not considering social media important can create a positioning for your brand or image whether you like it or not. Is your strategy simply SATW? Is this you?
DUCT TAPE MARKETING [Media] Prospecting on LinkedIn: 3 Easy Steps to Finding Your Ideal Clients
| THURSDAY, MAY 15, 2014
This is a concept originally created with Twitter in mind, but it can be applied to all social media status updates. Prospecting on LinkedIn: 3 Easy Steps to Finding Your Ideal Clients written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. Now what? Step 2: See how you’re connected. You target.
- [Media] 8 Publicity Fails of PR Pros and Over-Eager Entrepreneurs
Even if you''re not a PR pro, the following lessons might also be instructive--particularly for anyone who wants to get the media to sit up and take notice. 1. If your PR person isn''t getting you results, these missteps might be to blame. The questions from readers about how to handle situations at their offices are my favorites.
FRESH INC.: THE STAFF BLOG [Media] Content Marketing in 11 Steps. Now Go.
| WEDNESDAY, NOVEMBER 13, 2013
This includes your website and other sites that you can control, as well as social media, direct marketing, influencer marketing, campaigns, and more. 8. Here''s how to create and manage content that will turn browsers into buyers. Get focused Zero in on just one customer segment to start.
FRESH INC.: THE STAFF BLOG [Media] Top 5 CEOs to Watch in 2013
| THURSDAY, JANUARY 3, 2013
He co-founded a social media platform that has been used to literally change the world, overthrow governments, and transform how people communicate. Yes, it's about Zuckerberg. Add a sagging Internet behemoth and a chance to change the way we pay for things, and you've got a big year ahead. Some of them are already pretty famous. In her 30s.
BOTH SIDES OF THE TABLE [Media] 8 Startup Lessons You Could Learn from Gotham Gal
| SATURDAY, APRIL 16, 2011
Certainly if you look at eCommerce & social media – women are the ones using these products. That’s why I was so interested in having “ The Gotham Gal come on This Week in VC ( video link on YouTube , download iTunes, episode 15) ) and dispel those myths. This is where she first developed sales skills. Be a mensch.
FRESH INC.: THE STAFF BLOG [Media] Think Years, Not Months: 3 Tips for Long-Term Growth
| THURSDAY, AUGUST 1, 2013
That''s why over the years we acquired a social media marketing company and also added direct mail postcards , online surveys and event marketing to our product portfolio. If you''ve just started your biz and already plotting out your exit strategy, then stop reading now. With that came the hiring of our chief operating officer, Dave.
ARCTICSTARTUP [Media] Vividworks grabs €1.3 Million with virtual furniture sales tool
| THURSDAY, SEPTEMBER 25, 2014
This is all, naturally, sharable on social media. “.We Helsinki is known for technology and design furniture, so it''s natural that we''d see some companies coming out of that mix. With now some cash to make some noise, today Vividworks announces it has raised €1.3 have already managed to secure a firm foothold for example in the US market.
FRESH INC.: THE STAFF BLOG [Media] Optimize for Facebook's Graph Search
| WEDNESDAY, MARCH 6, 2013
To find out, I tapped the intelligence of a fellow search and social media expert, Muhammad Yasin of HCC Medical Insurance Services. Bring your business to the front of the pack in Facebook Graph Search using a few optimization techniques. Here are a few ways to use Graph Search to empower your business.
- [Media] Following the VC Money
WhoGotFunded.com publishes a database of funding deals, culling investment information from more than two million online sources, including media sites, blogs, Twitter, and the Securities and Exchange Commission's website. A new website shines a light on the companies landing venture capital deals. In the first quarter of 2012, U.S.
LIGHTSPEED VENTURE PARTNERS [Media] If you don’t “get” why Snapchat is growing so fast, read this
| WEDNESDAY, FEBRUARY 6, 2013
Evan and Bobby painted a compelling story of how ephemeral messaging created a more real and authentic mode of communication, one where you weren’t “performing” for the every present audience in most social media, from Facebook to Instagram to Twitter. Mostly people who don’t use the product much I suspect. Crazy.
FRESH INC.: THE STAFF BLOG [Media] How 6 Startup Logos Came to Be
| THURSDAY, APRIL 24, 2014
This location-based social media app uses multiple inferences in their logo to help tell a story and also to motivate employees. How you brand a company says a lot about your intentions as a start-up. Good branding means you are serious about capturing a wide audience. As you might guess, it all starts with your logo. What can you learn?
- [Media] 3 Laws Every Internet Investor Should Know
Without the copyright holder’s express written consent you cannot make a “copy” of the image by placing it on your blog or social media. The internet is no longer the wild wild west. It’s been around for over 25 years, and during that time the government has stepped up regulations. person to person loan is considered a type of security.
BRANDANEW [Media] How To Build Customer Trust For Your Startup Brand
| WEDNESDAY, AUGUST 12, 2015
Social media makes it so easy to point out issues which may have gone unnoticed internally and these can be sorted out for future customers! Needless to say, it takes a lot of effort to build a brand that people trust. The degree to which you need consumers to trust you, may also depend on the purchase involvement and the kind of products.
FRESH INC.: THE STAFF BLOG [Media] Need a Revenue Boost? Try This Simple Formula
| MONDAY, FEBRUARY 20, 2012
Depending on your business, you can try a variety of marketing tactics, from trade-shows and traditional advertising, to SEO, PPC, social media, and word-of-mouth marketing. An easy way to break down your revenue goals into specific, actionable items. You know you need to increase revenue. What does all of this mean? hours (25%).
YOUNGUPSTARTS [Media] Six Ways Gen-Y Can Ignite Their Creative Entrepreneurial Mojo
| SUNDAY, SEPTEMBER 23, 2012
Nikos Acuña is a creativity and innovation specialist, operations and marketing executive, media strategist, and entrepreneur. He is currently the SVP of operations and marketing at digitaladtech , a digital platform innovation company that connects brands and media companies with audiences in meaningful ways. Write up a brand vision.
VENTURE CHRONICLES [Media] Link Post (weekly)
| SATURDAY, OCTOBER 29, 2011
Buyer’s guide: Top six tips to improve your organisation’s social media CRM strategy – 10/24/2011 – Computer Weekly. tags: blog. Presentation Zen: Steve Jobs on marketing & identifying your core values. tags: blog presentation marketing. Workday raises $85 million, fleshes out finance cloud | ZDNet. tags: blog.
- [Media] Crowdsourced ideas for using Social Data Mining & Analytics
But now, people are telling us their preferences in social media updates. mention these really to exercise your creativity. If you could analyze mountains of social media data, what would you do? Happy Friday, everyone. We launched Polygraph 2 1/2 weeks ago, and have been floored by the response. Agencies Data Mining
PASSIONATE INTENSITY [Media] When do VCs make mistakes?
| TUESDAY, AUGUST 2, 2011
Smaller funds co-invest with famous ones on the premise that the big guys know what they are doing looking at the “earned media” instead of the financial return. Tweet Lately, entrepreneurs reading the VC press have been seeing investment announcements that leave their mouths agape. Social is important. Sometimes it does.
FRESH INC.: THE STAFF BLOG [Media] Telling Your Company's Story in Video
| MONDAY, OCTOBER 31, 2011
We wound up hiring Shaun Hildner, a Chicago-based filmmaker who worked at a digital media school. We just hired a full-time filmmaker to document our every move. Perhaps you should too. There's a new story at your business every day. Maybe you dreamed up a great idea or shot down a bad one. And that began to seem a bit off.
ROB GO [Media] Think Twice Before Starting a Company
| MONDAY, MAY 14, 2012
Getting media and PR attention is tough, because there are hundreds of companies pitching the same people and trying to get them to tell their story. I sent a tweet out last week that resulted in some healthy debate: “three years ago, I was telling everyone I met to start companies. Today, my bias is one of caution. Couple thoughts: 1.
FRESH INC.: THE STAFF BLOG [Media] Brand & Market Your Company. in Just 5 Minutes
| FRIDAY, DECEMBER 23, 2011
Build a Social Media Campaign Now that you're up and running with a great new brand, here's an automatic way to generate Tweets guaranteed to win you visibility: The automatic tweet generator. Here's a quick and easy way to create a memorable brand for your company. Just don't take it too seriously. Here's a quick way to find one: The Web 2.0
GROWTHINK BLOG [Media] 5 Ways to Improve Sales Without Selling
| THURSDAY, DECEMBER 6, 2012
Direct Mail Email and Print Newsletter Marketing Event Marketing Networking Partnerships Press Releases/PR Print Ads Radio Ads Search Engine Optimization and Marketing Social Media Marketing Telemarketing TV Ads 3. There is a big difference between marketing and sales. The act of selling generates revenue when a product is sold. radio ads).
TAFFY WILLIAMS [Media] Startup Blog: Don't Skimp on PR (by Liz Roop)
| FRIDAY, MAY 13, 2011
If it is important for your start-up to gain exposure through substantive media coverage, presentations, social media or any number of other non-paid communication channels, it is worth investing in a public relations agency with specific expertise in your industry. Startup Blog Steps to consider to start and grow a company. Now what?
FRESH INC.: THE STAFF BLOG [Media] You're Not Going to Believe What Interns Get Paid Now
| FRIDAY, FEBRUARY 28, 2014
Social media giants Twitter, LinkedIn, and Facebook round out the top five in that order, with each paying interns more than $6,000 a month. Don''t be intimidated by these high wage figures as you look for summer help. The list of the 25 best-paying internships, compiled by Glassdoor.com , is dominated by big tech companies.
THE EQUITY KICKER [Media] The physical dollars that turned to digital pennies are now becoming mobile pennies10^(-1)
| TUESDAY, MARCH 12, 2013
era was that whilst success pays out big really huge scale is required to make social media pay and the odds of any given startup getting there are slim. Mobile adtech businesses like our portfolio StrikeAd are still in good shape though – largely because mobile media consumption and mobile ad spend continue to grow quickly.
FRESH INC.: THE STAFF BLOG [Media] The Smartest Dumb Thing I Ever Did
| THURSDAY, JANUARY 19, 2012
Because my band was called Hit Me, I called the company Hit Media Inc. You can just make it a Doing Business As on your Hit Media account.” It turned out one of those pieces of paper I signed without question had sold 90 percent of the shares of Hit Media Inc. Why get input from such a wide range of individuals? That hurt.
THIS IS GOING TO BE BIG. [Media] Personal Brand is Company Brand
| WEDNESDAY, OCTOBER 16, 2013
It''s hard to build a relationship from scratch with no prior knowledge of someone--whereas a strong social media and personal brand presence makes an investor feel like they know you already. It was never something she made a priority until she realized that building up her own brand was part of the company''s marketing. Period.
UP AND RUNNING [Media] 6 Reasons Your Small Business Will Fail (And How to Avoid Them)
| FRIDAY, MAY 16, 2014
Use social media, word of mouth, cold calling, direct mail, and other tried-and-true marketing techniques. According to Small Business Administration research , only half of new businesses survive for the first five years and only one-third of new businesses are able to survive for 10 years. Six Reasons Businesses Fail: . 1.
ARCTICSTARTUP [Media] Why Elisa's Blockade Is Such A Big Thing
| TUESDAY, JANUARY 10, 2012
The more significant result to this is perhaps that Finland received a lot of negative publicity in the digital media space for its court's decision. In a time when countries are competing for appeal in the eye of digital media entrepreneurs, a lot of potential candidates saw Finland's position diminish. Let me explain why.
FRESH INC.: THE STAFF BLOG [Media] Twitter's 2013 Changes Recapped: Are You Up to Date?
| WEDNESDAY, JUNE 12, 2013
Video content is now also included in a user''s media gallery and expanded tweets. Since the beginning of the year, Twitter has rolled out at least 16 significant changes businesses should know about. Do you? In the race for users and revenue, Twitter has unleashed a collection of changes--many designed to attract marketers. Vine launched.
THE PRODUCT GUY [Media] A Little Product Management Advice
| SUNDAY, APRIL 3, 2011
Paul Gray has spent ten years working in the entertainment, media and communications industries within Australia and Europe. Very close runner-up to The Best Product Person of 2010 was Paul Gray. Paul worked in both B2B and B2C roles for organizations including Disney, Foxtel, and British Telecom. Challenge yourself. Ask why? Ask why not?
FRESH INC.: THE STAFF BLOG [Media] Use Pinterest for Team Collaboration
| THURSDAY, APRIL 26, 2012
The board was an experiment outside of their "day jobs" working in social media and editoral, respectively. Sure, Pinterest is great for sharing your photos, hobbies, and work. But some creatives are rethinking its abilities, and created a social calendar, by working together. How long have you been using Pinterest? enjoy creating lists.
UP AND RUNNING [Media] I Started My First Business at Age 9: Here’s What Kids Can Learn from Being Entrepreneurs
| TUESDAY, JULY 19, 2016
After graduating last month from the University of Portland with focuses in marketing, social media, theater, and entrepreneurship, I am thrilled to pass on my story to fledgling entrepreneurs. Wanting to inspire a sense of entrepreneurship and business in his daughter, my dad brought home a vending machine he had purchased from a friend.
YOUNGUPSTARTS [Media] The Key Elements Of Marketing Your Business Online And Offline
| WEDNESDAY, JUNE 29, 2016
Social media. We’re talking about establishing a community in social media. Perhaps the most effective way of using social media, however, is to harness word of mouth. By writing good content on that (and disseminating through your site and social media) you can build your brand as an authority in the industry. The site.
VENTURE CHRONICLES [Media] G+, Twitter and Tumblr are Biggest Losers
| THURSDAY, JULY 7, 2011
Like a lot of people I started to use my Tumblr blog to share links with short text snippets that provided context, and I enjoyed the photo and video sharing which embeds the media blob rather than link to it. What it does harken is a form of arms race between the two companies that is ultimately good for users. Lastly a word about Circles.
STARTUP PROFESSIONALS MUSINGS [Media] Security And Privacy Are Entrepreneur Opportunities
| SATURDAY, FEBRUARY 22, 2014
Young people naively enter their pictures and personal data for fun on social networking sites, ignoring constant feedback from the media that these are bad practices. Why is everyone so paranoid these days? My plea to entrepreneurs is to recognize these concerns as an opportunity, to make people’s life better, rather than stoke the fires.
VENTURE CHRONICLES [Media] Brands are Lies
| WEDNESDAY, FEBRUARY 8, 2012
have been thinking a lot about the notion of brands lately, but what I have been focusing on is how the communications revolution we have been participating in, also known as social media technology, is thrusting forward a notion that companies and customers need a better way of talking to each other.
READWRITESTART [Media] How - And Why - Startups Should Hire Millennials
| MONDAY, OCTOBER 1, 2012
And they’re preparing for employment by “arming themselves with skills and educational training focused in technology and social media.” Schawbel’s study reports some of the most common job skills for Gen Y workers include blogging, social media optimization and writing press releases. It’s like a harmonic convergence. StartUp 101
FRED DESTIN [Media] Zoopla at seven – how focus and speed drive exceptional outcomes
| MONDAY, MAY 19, 2014
always get concerned when I see a large commerce or digital media player without a strong tech component. I first invested in Zoopla in July 2007. At the time, a mere £500,000 to get the company going and back Simon Kain and Alex Chesterman in improving the real estate experience. million and a profit margin that is flirting with 50%.
THIS IS GOING TO BE BIG. [Media] End of the Android Road: Why I got an iPhone
| MONDAY, APRIL 16, 2012
As a VC, I could never advise that a startup launches on Android first--the VCs, media, and key influencers are all on iPhone--which left me at a disadvantage as an early adopter. I've always been one to veer away from what the masses are doing. never saw Titanic, didn't watch Lost and I'm not into American Idol. downright maddening. Power.
FRESH INC.: THE STAFF BLOG [Media] A Whole New Way to Measure Social Engagement
| WEDNESDAY, JANUARY 25, 2012
When Facebook unveiled a new suite of analytics tools last October, one of the biggest pieces of news was a number labeled Talking About This, which showed up on brands' pages right under the number of total Likes, where anybody could see it. A lot of social-media-expert head scratching ensued. There are Friends, and there are Friends. link].
START UP BLOG [Media] It’s been nearly 10 years since I owned a phone
| TUESDAY, SEPTEMBER 13, 2016
And while we all know it has impacted some obvious industries like news, media, music, mapping and photography to name a few, it is much more than that. I still have a device which I can use to make calls, but it’s not a phone. I and most other people these days have a globally interconnected super computer. And today, it is free.
FRESH INC.: THE STAFF BLOG [Media] Upworthy Unveils Plans to Produce Original Content
| WEDNESDAY, JULY 8, 2015
The media site's new editorial director outlines her vision for Upworthy's future
- [Media] Unleashing the YouTube Inside of You
Another technique is using social media to share a short, attention-grabbing invitation to view your video link. You can leverage these techniques by inviting partners to share your videos with their mailing lists and social media networks. More viewers watched online video than TV in 2012, according to SundaySky. billion ads.
NON-LINEAR GROWTH [Media] Working with Friends
| THURSDAY, SEPTEMBER 8, 2011
couple of years ago, Intel joined our syndicate at Crisp Media. Last week I wrote about the value of repeat relationships in the venture capital and private equity business. used the example of a portfolio company that recently raised capital from a firm we have worked with on a repeat-basis. On and up! Filed under: Payments , Portfolio.
THE ENTREPRENEURIAL MIND [Media] When Lightening Strikes
| WEDNESDAY, FEBRUARY 29, 2012
For others it may be betting that magical "shout out" from a national thought leader or big time media outlet. Most entrepreneurs dream of that one big break. For some businesses it is getting the one big customer. Should you always walk through the door of opportunity that. the big break opens for you? Sometimes yes, but sometimes no.
VENTURE CHRONICLES [Media] Governments or Social Networks?
| TUESDAY, MAY 24, 2011
The cynic in me believes that governments of all stripes desire to restrict and regulate the Internet precisely because they see the implications of an Internet that is socially empowering combined with a media landscape that is greatly emasculated and they feel threatened.
YOUNGUPSTARTS [Media] [Review] Onward: How Starbucks Fought For Its Life Without Losing Its Soul
| SUNDAY, JULY 3, 2011
For those of us who are more social media inclined, Schultz reveals in the book how MyStarbucksIdeas.com came about from a discussion with Michael Dell – inspired by Dell’s own IdeaStorm.com – and shaped along by folks from Salesforce.com. The reason? Starbucks is not a coffee company that serves people. Highly recommended.
DUCT TAPE MARKETING [Media] Duct Tape Marketing Updated, Revised and Alive
| TUESDAY, SEPTEMBER 27, 2011
practical ways to get more from social media. Mike Stelzer, founder of Social Media Examiner. Duct Tape Marketing Updated, Revised and Alive This content from: Duct Tape Marketing. This week my publisher is releasing a totally revised and updated version of my first book Duct Tape Marketing. fusing online and offline tactics.
FRESH INC.: THE STAFF BLOG [Media] Small Business Saturday By the Numbers
| MONDAY, NOVEMBER 26, 2012
But, according to retailers--and social media--Small Business Saturday is actually gaining traction. Consumers preferred big-box stores on Black Friday. American Express created Small Business Saturday in 2010 with a basic concept: If you build it, they will come. That's a possible $2,500,000 in free money.
OCCAM'S RAZOR [Media] Excellent Analytics Tip #22: Calculate Return On Analytics Investment!
| MONDAY, FEBRUARY 25, 2013
Media Optimizations 2. Identifying which model to use to attribute credit for a single conversion across multiple media channels is immensely difficult. Analysts: Put up or shut up time! This blog is centered around creating incredible digital experiences powered by qualitative and quantitative data insights. Isn't it amazing?