View from Seed

DECEMBER 6, 2018

Yes, information about markets and trends affecting them is near ubiquitous given our media landscape. without any knowledge of the other’s activities?—?independently independently come to launch very similar products/services.

Seed Stage 120

Seed Stage Startup Cofounder Stealth 120

View from Seed

FEBRUARY 23, 2016

The Mattermark Daily consists of both original content from the company’s blog and a hand-curated list of featured posts from various investors, founders, and media members covering the startup ecosystem. Investors of all types and stages, startup founders and employees, and tech media are all counted among them.).

Curation 120

Curation RSS Term Sheet Technical Review 120

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SEPTEMBER 12, 2017

Maybe they will get there, but I think that the experiential nature of the category — both in terms of the actual products and the brand experience — mean that this will play out very differently from other categories like media or consumer electronics. The old brands and distribution channels are dead or dying.

Internet 209

Internet eCommerce Bankruptcy Technical Review 209

View from Seed

OCTOBER 5, 2016

These include the top investor list on AngelList in Boston and NYC , as well as media-produced roundups like Business Insider’s and AlleyWatch’s. As a VC myself, at a New York- and Boston-focused firm, I frequently point entrepreneurs to the same resources.

Angel Investor 332

Angel Investor Boston Seed Stage Syndicate 332

View from Seed

MARCH 3, 2015

We started with a general webinar about how to turn your website into a marketing machine, then we went on to SEO, then blogging, then social media. We hit a challenge once we got to social media, because it was becoming much more crowded in our space with more businesses educating and creating more content. NVV: How did you adjust?

Marketing 120

Marketing Sales Cycle Startup CTO Hire 120

View from Seed

JUNE 24, 2020

I think free social services and digital media create a ton of value and I’m happy with some exchange of my data for better personalization and targeting. In an insidious way, it’s something that we have come to just accept as the way things are in a market of free services that are monetized through ads and the exchange of user data.

Portfolio 227

Portfolio Internet Business Model Finance 227

View from Seed

JANUARY 19, 2017

Those internet commerce websites, not to mention social media platforms, online banking accounts, and any other digital destination where we’ve left our identities, personal information and financial access, aren’t foolproof vaults for storing our sensitive data. Although it may now turn out that the safety and security concerns many Web 1.0

Technical Review 120

Technical Review Internet Software Review Web 120

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JANUARY 24, 2018

Responsibilities included TV advertising, consumer media channels, creative, PR, research, UI/UX, photography, and brand strategy. Prior to Wayfair, Nancy was at P&G working on new launches and marketing innovations for brands including Venus and Gillette, and management consulting at the Parthenon Group, now E&Y.

Operations 176

Operations Cofounder Technical Review Angel Investor 176

View from Seed

MARCH 22, 2016

You don’t have the traction, the big-dollar investments, or the marketing staff to attract media attention. The irony hurts. Yet often it’s positive press that helps grow your user base, build credibility, and get investors on board. Every publication is different, so there’s no single blueprint.

Seed Stage 120

Seed Stage San Francisco Startup CTO Hire 120

View from Seed

APRIL 4, 2017

Independently, one of the things I’ve noticed about social media tech conversations is that they tend to be overly centered on founders and operators from Silicon Valley. While innovation and great ideas aren’t confined to the Bay Area, voices in that geography get more of the limelight.

Email 185

Email Silicon Valley New York Curation 185

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APRIL 18, 2018

The characteristics we are looking for are: Strong writer and communicator who is fluent with social media tools, common marketing SaaS software, and publishing platforms. High intellectual horsepower and initiative. Deeply curious about tech, startups, and in helping to champion founders that are redesigning the everyday economy.

Networking 168

Networking Hiring Boston New York 168

View from Seed

APRIL 3, 2019

Gender diversity in entrepreneurship has been a high-visibility topic of late, in both the media and venture community. From that dataset, we noticed something else interesting: at a high level, founding teams coming out of HBS tend to over-index relative to gender diversity benchmarks for startups at large.

Founder 272

Founder Cofounder Venture Capital Programming 272

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APRIL 30, 2019

All three have different business models… SaaS, media/ad, and consumer transactional. In just the last month or so we’ve seen Lyft go public ( my analysis of the company’s S-1 here ) and more recently, Zoom and Pinterest. Zoom is a B2B company Pinterest and Lyft are obviously B2C companies.

IPO 180

IPO B2B B2C Institutional Investors 180

View from Seed

FEBRUARY 1, 2017

Take streaming media for example, if I say Play Isaiah Rashad or Stream Boogie Nights I really don’t care what service either comes from as long as it does. This reveals another strategic value the move by many media streaming companies to secure exclusive rights to content or create their own.

Vertical 120

Vertical Differentiation Internet SEO 120

View from Seed

FEBRUARY 2, 2016

” Media & Publishing Spurred by M&A Players: $326M invested into media/publishing startups in 2015. 4 year total = $923M. Buzzfeed, Vox, Vice acquired 14 startups and raised $1.5B in the last 4 years. FinTech Prominent but Dollars Narrowly Focused: 2015 in NYC saw 96 total VC deals in fintech.

Seed Stage 120

Seed Stage New York New York City Startup 120

View from Seed

SEPTEMBER 9, 2014

For example, a visionary-type founder can free up time to focus on a product’s big picture plan, company branding, leadership, media/event appearances, and recruiting top talent — all enabled as a focus area thanks to a COO.

Hiring 336

Hiring Cofounder Startup Technical Cofounder 336

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SEPTEMBER 18, 2018

Nicole most recently comes to us from SmartBear Software , where she was responsible for the launch and marketing for an entire product: overseeing activities like PR, creative, content creation, and social media engagement.

Portfolio 120

Portfolio Boston PR Social Media 120

View from Seed

JUNE 2, 2015

Alex Blumberg, an ex-NPR producer ( Planet Money , This American Life ) and current CEO of the podcasting startup Gimlet Media provides a great example of production value with his show StartUp. In a medium that’s about intimacy and transparency, a listener’s BS detector is higher than other forms of content marketing and media.

Boston 120

Boston Startup Audience Audio 120

View from Seed

SEPTEMBER 23, 2015

You’ll also hear… Why a TV show inspired Danielle to launch a media company, not software startup, and why she was disillusioned with Silicon Valley. The domino effect of thinking and operating that way at first and how this led to the SaaS startup success that is Mattermark today.

Silicon Valley 120

Silicon Valley Cofounder Software Founder 120

View from Seed

SEPTEMBER 23, 2015

You’ll also hear… Why a TV show inspired Danielle to launch a media company, not software startup, and why she was disillusioned with Silicon Valley. The domino effect of thinking and operating that way at first and how this led to the SaaS startup success that is Mattermark today.

Silicon Valley 120

Silicon Valley Cofounder Software Founder 120

View from Seed

JANUARY 21, 2016

Tips for media and other content-driven platforms (including blogs) for rethinking its key metric from clicks and pageviews to something else — and the tech breakthrough that helped Chartbeat create it. Easy, right? This episodes also includes…. The tradeoffs Tony made to compete with a goliath like Google.

Web 120

Web New York City Analytics New York 120

View from Seed

MARCH 31, 2015

But if an entrepreneur is entirely flat-footed without any media connections or huge numbers just yet, how should they approach a journalist with their story? Do they want national media attention, or do they want to start local? Lauren Landry: Like a human. And should they do this one by one, offering an exclusive story?

Seed Stage 120

Seed Stage PR North Dakota Startup 120

View from Seed

JUNE 23, 2015

Why Boston’s largest media publications obsess over food, politics, and sports … but not tech … and what can be done to change that. His breakneck trajectory from outside tech to internship to a national tech writer for the widely-read Pando Daily. The different, bold thing Dennis did to get noticed by The Boston Globe.

Boston 120

Boston Operations Media Startup 120

View from Seed

DECEMBER 7, 2020

The media world is notoriously difficult to navigate from the outside, and working with PR agencies can be even more of a black box. Most founders know the value of publicity, but earning press can be a massive headache.

PR 177

PR Early Stage Founder Differentiation 177

View from Seed

DECEMBER 6, 2018

and hopefully media coverage?—?by Announcing the round will (hopefully) generate a round of attention and land you in CrunchBase, CBInsights, and rest of the industry catalog. Of course, the best way to execute isn’t a funding announcement alone. Instead, following PR 101 to get the most bang?—?and

Seed Stage 201

Seed Stage Stealth Seed Capital Later Stage 201

View from Seed

AUGUST 30, 2017

Also, CPG companies are the largest brand advertisers on the planet, and it will be fascinating to see how this will change as product consumption patterns and media consumption patterns continue to shift. The Purpose of Housing. The fourth opportunity is around the question of what exactly our housing is optimized for.

Denmark 244

Denmark Vertical eCommerce Internet 244

View from Seed

JULY 21, 2022

There’s an overlooked sector of creators made up of service providers that see content creation and social media just as a means to gain clients so they can focus on their trade. However, these tools are all tailored for creators who are focused on content creation and influencing as their end goal.

Early Stage 156

Early Stage San Francisco Michigan Portfolio 156

View from Seed

JULY 22, 2015

Andy Crestodina, Author & Co-founder, Orbit Media – @Crestodina. Kathryn’s Twitter: @kmin. Community Contributions From: Casey Henry, Growth Expert & Marketing Analyst, Wistia – @caseyhen. Giuliano Iacobelli, CEO, Stamplay (500 Startups) – @Giuliano84.

Seed Stage 120

Seed Stage Cofounder Viral Audience 120

View from Seed

JULY 9, 2015

And given my marketing background (Google, Dailybreak Media, HubSpot), I often get this question directly: When should startups announce seed funding? . It’s a common question that every VC fields from founders — and founders field from other founders, and marketers field from founders, and PR people field from founders.

Startup 120

Startup PR Cofounder Stealth 120

View from Seed

OCTOBER 22, 2015

As a creative writing major with eyes set on venture, my intervening eight years between then and NextView went: South American nonprofit, link-shortening service, long-form nonfiction media, equity crowdfunding for local businesses.

Equity 120

Equity Security Community Conversion 120

View from Seed

JULY 28, 2015

Even ignoring Silicon Valley, places like New York and LA seem to have an edge relative to Boston because of its proximity to media outlets and the prevalence of marketers from big and exciting consumer brands or entertainment companies. But when you think of hip, innovative new consumer brands, well, you don’t really think of this town.

Boston 120

Boston Marketing Early Stage Startup 120

View from Seed

JANUARY 11, 2018

This technology enhances a consumer experience for literally thousands of media properties across the web. And in the entertainment category, our portfolio company TripleLift provides monetization for online publishers through native ad technology. 2) Pervasive Tools.

B2B 120

B2B B2C Vertical Portfolio 120

View from Seed

MARCH 16, 2016

However, we’re far from alone, and we’re thrilled to see more funds than ever thinking progressively about supporting entrepreneurs. (“Progressive” is not a word often associated with Boston VCs in the media, but it’s a word that increasingly deserves to be.). Thought leadership originating in Boston.

Boston 215

Boston Early Stage Artificial Inteligence Semantic 215

View from Seed

DECEMBER 11, 2019

These are literal quotes from social media and email announcements over the past six months from VC Partners moving on to other competitive firms, and, well, just moving on. “I’m thrilled to announce that I’m joining [New Firm] as a Partner where I will continue to invest in great Founders across the industries I care about.”. “I

Venture Capital 204

Venture Capital Cap Table Partner LP 204

View from Seed

MARCH 3, 2016

You can use pageviews or engagement metrics such as number of social media shares or comments on blog posts (usually a slippery slope), or you can build an initial subscription list even without a product, which can be used to nurture leads, get feedback, or even ask people to spread your message and grow reach. Why should we do it?

Hiring 120

Hiring Marketing Startup Portfolio 120

View from Seed

MARCH 8, 2016

My advice is simple: Go talk to someone who understands earned media (mainly press) long before you have a need for it — in many cases before you even have a fully developed product or brand. They tend to come when it’s time to go to market, or they’ve launched (not well) and need to grow audience or customers.

Seed Stage 120

Seed Stage Conversion Startup PR 120

View from Seed

MARCH 10, 2015

What about the sports media landscape overall? Whereas ESPN only promotes ESPN content in their app and other channels, we could include the big, national outlets plus local coverage, social media discussion, and more. NVV: Let’s begin at the beginning: Why did Bleacher Report even want to launch this app?

Mobile 120

Mobile San Francisco Curation Seed Stage 120