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  • FRESH INC.: THE STAFF BLOG  |  TUESDAY, JANUARY 29, 2013
    [Media] Amazon Deletes Negative Reviews & Gets Away With It.But Can You?
    As I've written about before, customer service matters now more than ever, thanks to the advent of social media. Insights from Reviews In my last article, I spoke about listening as one of the 10 objectives businesses can use to build social media strategies. Reviews and ratings can build you up--or take you down. Be encouraging.
  • YOUNGUPSTARTS  |  MONDAY, OCTOBER 31, 2016
    [Media] Disrupt — Or Be Disrupted
    Jason Bangerter is an entrepreneur and founder of multiple companies including: Struck , an award-winning digital-forward creative agency, NUVI , a next-generation social media data visualization firm and  Rentler , a powerful online property management tool. by Jason Bangerter, founder of  Rentler. Disruption is chaos.
  • FELD THOUGHTS  |  SUNDAY, NOVEMBER 27, 2016
    [Media] John Lilly On The Role of Simplicity and Messaging
    Yesterday I talked briefly about taking a break from media. However, I wasn’t precise, as the one thing I read each week is the New York Times Sunday paper. When When Amy and I lived in Boston we started reading it every Sunday morning and continued whenever we travelled. Some Sundays I read it quickly – other Sundays I savor it.
  • FRESH INC.: THE STAFF BLOG  |  TUESDAY, JUNE 26, 2012
    [Media] Top 11 Ways to Irritate Your Co-workers
    This is especially true in social media. Are you making any of these etiquette mistakes? Business etiquette isn't just about observing the social niceties; sometimes business etiquette is simply not irritating other people unnecessarily. Here are things that irritate me; feel free to add your own in the comments: 1. You called. It's urgent.
  • A SMART BEAR: STARTUPS AND MARKETING FOR GEEKS  |  TUESDAY, JULY 2, 2013
    [Media] Escorts, Startups, and the questionable promise of being your own boss
    Why does a person shirk the relative reliability of a job to start a business? And don’t tell me about how jobs are just as unreliable.  Of the 100,000 people who will read this post, how many have made more money, and more consistent money, with less stress, with their startup than with their day jobs?) But are you really your own boss?
  • DUCT TAPE MARKETING  |  THURSDAY, JUNE 5, 2014
    [Media] Marketing Automation: What is it and Why Should I Care?
    For starters, marketing automation refers to technology that allows marketing departments and organizations to more effectively market on multiple online channels (such as email, social media, websites, etc.) Marketing Automation: What is it and Why Should I Care? Marketers, meet your secret weapon: marketing automation. Sounds good, right?
  • DEIMAR  |  WEDNESDAY, MARCH 25, 2015
    [Media] What You Need to Know About Internet Defamation (Infographic)
    For example, if someone publishes a false statement of fact in a newspaper, blog or social media, the person who posted or authored the statement can be sued for libel. All you need to know about internet defamation. Here’s a true statement: harsh criticisms of a product or service can have a strong – and negative -- impact on a company.
  • FRESH INC.: THE STAFF BLOG  |  WEDNESDAY, FEBRUARY 26, 2014
    [Media] 10 Crazy Bootstrapping Stories
    Since then, Causey''s advice has appeared in a slew of national media outlets and she just published " The Furniture Factory Outlet Guide, 2014 Edition." What these entrepreneurs lacked in funds, they made up for in gumption. Read on for inspiring tales of daring, dedication, and desperation. Her solution? Their solution? It''s awesome."
  • FRESH INC.: THE STAFF BLOG  |  FRIDAY, MARCH 16, 2012
    [Media] Why Mindshare Matters More Than Market Share
    He had hired extra staff, placed ads with local media, and planned a huge day, only to have it dashed by a typo someone at my company made. The best gauge of a company's longterm health? Mindshare. Here's what I mean, and three ways I earn it. At Metal Mafia, the jewelry wholesale company I founded, we focus on winning "mindshare" instead.
  • FRESH INC.: THE STAFF BLOG  |  THURSDAY, APRIL 18, 2013
    [Media] 9 Irresistible Viral Marketing Videos
    According to Unruly Media , a U.K-based There are lots of ways to go about putting together a clever YouTube ad. Watch these examples for a little inspiration. An average of 75 million people in the U.S. watch online video every day, streaming almost 40 billion videos every month. Of course, virality is what every business wants. Surprise!
  • FRESH INC.: THE STAFF BLOG  |  FRIDAY, DECEMBER 2, 2011
    [Media] The New Rules of Gamification
    It's you striving to achieve something and learn something in order to better understand coding." A corollary benefit of making the gamification aspect shareable over social media, Sims says, is that it can bring new users to the site. Gamification isn't just about badges and trophies. Foursquare does it. Mint.com does. But where to start?
  • DUCT TAPE MARKETING  |  TUESDAY, FEBRUARY 19, 2013
    [Media] The 7 Essential Practices of the New Sales Professional
    This means creating an online presence that includes content, SEO, email marketing, social media and maybe even awareness advertising. photo credit: Official GDC via photopin cc. Last week I wrote about what I called the Disciplines of the New Sales Professional. If last week’s post was the strategy, this is the tactics.
  • YOUNGUPSTARTS  |  WEDNESDAY, JULY 30, 2014
    [Media] 4 Ways To Become A Recognized Expert
    Master social media. resisted a lot of the tools in the social media arsenal. Part of it was my belief that none of my clients were on the platforms, but truth be told, it was more of a lack of recognition about how social media really works, and the power it has for building brands and anointing experts. Have an opinion.
  • YOUNGUPSTARTS  |  WEDNESDAY, SEPTEMBER 4, 2013
    [Media] [Singapore] Setting The Stage On An Innovative Technology Show
    Nope, CES is not setting up an Asian version of Las Vegas-based show here, but local media company MediaCorp and the  Singapore Infocomm Technology Federation (SiTF)  has announced The Stage , a similar – in concept, if not in scale – show based here in Singapore that year. The MediaCorp touch?
  • VENTURE CHRONICLES  |  WEDNESDAY, DECEMBER 5, 2012
    [Media] From CRM to CXM: Walking the Customer Journey
    And it is certainly possible for a technology to provide benefit across multiple strategies–CEM and CRM–particularly technologies that are being transformed by the new consumer power afforded by social media. OF COURSE CRM IS NOT DEAD. CEM/CXM: SOFTWARE OR STRATEGY. First let us take a look at this thing called CXM really is.
  • DUCT TAPE MARKETING  |  SATURDAY, SEPTEMBER 22, 2012
    [Media] Weekend Favs September Twenty Two
    Viralheat – Free service that allows you to manage multiple social media profiles – track, respond and publish from your dashboard. The photo in the post is a favorite for the week from Flickr or one that I took out there on the road. DTM Favs DearWorld.me Dudamobile Feed43 Viralheat
  • YOUNGUPSTARTS  |  SUNDAY, DECEMBER 20, 2015
    [Media] 8 Best Twitter Accounts To Follow For Young Entrepreneurs
    Harvard graduate and owner of the media giant, “O’ Reilly Media” it’s no surprise his followers are soon about reach 2 million (currently 1.96)! by Rochelle Ceira. Where’s the best place to look for business-minded professionals like you? We’re not just talking about finding them to build a connection or find a job.
  • FRESH INC.: THE STAFF BLOG  |  THURSDAY, DECEMBER 27, 2012
    [Media] Why New Year's Resolutions Don't Work
    It’s got nothing to do with personal productivity, personal branding, social media, or trendy diets. Making warm and fuzzy promises to yourself doesn't work. Here's what does. Every year around this time you can find gazillions of articles about New Year’s resolutions and planning. They usually take one of five forms: 1. Great.
  • DUCT TAPE MARKETING  |  TUESDAY, OCTOBER 23, 2012
    [Media] Why Blogging Isn’t Enough Anymore
    There was a time when the art of SEO practitioners focused on building out highly optimized pages dedicated to narrowly defined themes or keywords. photo credit: winterofdiscontent. But then blogs came along and sort of upended the whole deal. People started sharing this content routinely, linking to it and even republishing it via RSS feeds.
  • YOUNGUPSTARTS  |  TUESDAY, JULY 2, 2013
    [Media] 4 Tips For Marketing… To Your Employees
    Encourage your employees to follow the company page on Facebook or the Twitter account you have (if you are concerned about inappropriate comments, create a social media policy). by Nilesh Bhojani, co-founder of  Markitty. Employees outside of sales and marketing are usually unaware of your positioning and latest marketing messaging.
  • FRESH INC.: THE STAFF BLOG  |  MONDAY, AUGUST 19, 2013
    [Media] Get Your E-mails Back Into Gmail's Inbox
    Another was "astounded by @Seamless''s social media savvy, such as today''s ''Put us in your primary tab!''-themed Seamless is the latest company asking customers to move its promotional e-mails back into Gmail''s main inbox. Good idea, or waste of time? But some companies are not holding their breath. themed discount!" Maybe so.
  • FRESH INC.: THE STAFF BLOG  |  FRIDAY, OCTOBER 19, 2012
    [Media] Mogul in the Making? What's Next for Randi Zuckerberg
    She's the sister of Facebook's founder, executive producer of a Silicon Valley reality show, a TV drama aficionado, and women's media connoisseur. Here's what the future holds for Randi Zuckerberg. Before long, Bravo approached her with an even juicier opportunity to showcase tech on television and boost her own brand. As Inc.
  • FRESH INC.: THE STAFF BLOG  |  THURSDAY, NOVEMBER 14, 2013
    [Media] 8 Ways to Make Friends at Work
    It''s tempting to pretend you can use social media, email and texting to present a more attractive persona to the world. Technology has changed the rules, but the underlying truths remain the same. Making friends at work (or anywhere else) is easy. Here''s my take on this: 1. Smile, with your body and mind. Be genuinely curious. Be yourself.
  • FRESH INC.: THE STAFF BLOG  |  TUESDAY, FEBRUARY 4, 2014
    [Media] Why Every Leader Needs a 4-Year Goal
    Thanks to the short-term focus of public-company reporting, and the media''s insistence on insta- as the default prefix to just about everything, few business leaders I meet feel comfortable with planning four years ahead. For some, it will be the apex of their entire career. Will it be worth it? Only the outcome will decide.
  • THE PRODUCT GUY  |  SATURDAY, APRIL 18, 2015
    [Media] Gaining User Insights from Prototypes
    have 20 years experience developing and growing products and services for companies of all sizes in the mobile, enterprise, e-commerce, media and education sectors. In our a recent live stream from one of our mentors of The Product Mentor , Steven Cohn, lead a conversation around “Gaining User Insights from Prototypes”. View the live stream….
  • CROWDSPRING BLOG  |  MONDAY, JANUARY 12, 2015
    [Media] 5 things Entrepreneurs Can Learn From Charlie Hebdo
    By clearly defining their mission and focusing intently on carrying it out, they were able to build a brand and carve out a distinct space in the French media landscape. 3. Seek This news touched us at crowdSPRING in a meaningful way: the people who were gunned down were artists. So what do we do here? My answer is the same as ever: we learn.
  • FRESH INC.: THE STAFF BLOG  |  TUESDAY, DECEMBER 20, 2011
    [Media] Report: Immigrants Launch 46% of Top Start-ups
    Among the more recognizable companies in the list with immigrant co-founders were Etsy, an online marketplace for handmade goods; Chegg, a textbook rental service; and Glam Media, an online publisher. A new report finds that immigrants are key to startup formation and job creation. But what I found astonished me." Legislative help?
  • EARLY GROWTH FINANCIAL SERVICES  |  TUESDAY, SEPTEMBER 30, 2014
    [Media] Stick To Real News To Get Your Startup Press Releases Noticed
    — Tom Cannon of BungoBox No. 2: Tie in Current Events One of the most effective ways to increase your media pickups is to enhance the newsworthiness of your story by tying it to a relevant current event. Originally published in Fox Business. Read on for their answers. So get to the point right away by keeping it short and easy to read.
  • DAVID COHEN  |  FRIDAY, JANUARY 6, 2012
    [Media] Help me crush Brad Feld like a bug
    We will celebrate your startup, list you on our web site, let you guest blog and give you a Startup America seal for your website and social media. If you have a startup, and you want free stuff , head over to Startup America and sign up. TechStars is in a race with Brad Feld ( booooo !) to see who can sign the most startups up. Help us!
  • THIS IS GOING TO BE BIG.  |  THURSDAY, MARCH 3, 2011
    [Media] First Round killed it in the press this week
    I’m a fanboy of our own portfolio… and so was the media this week. Let’s see… Gmail’s magical disappearing emails caused huge traffic and signsups at Backupify , thanks in no small part to the 100’s of articles that mentioned the company as a way to protect your data, like this how to from Business Insider and coverage in Time.
  • STARTUP PROFESSIONALS MUSINGS  |  THURSDAY, JUNE 2, 2011
    [Media] 10 Reasons Why Capital Shouldn't Make Or Break Your Startup
    Print advertising is expensive, but social media is free. By John Williams Fast Company magazine recently reported that PayPal founder Paul Thiel is giving away $100,000 to twenty-four young men and women to finance startup businesses. The caveat is that these young entrepreneurs have to drop out of college to do it. The rest can come later.
  • YOUNGUPSTARTS  |  MONDAY, JANUARY 4, 2016
    [Media] [Infographic] The Best Strategy For Online Business Success 
    For instance, social media websites have fast become the best way for business owners to promote their concepts. Success in the online business world will require a lot of hard work. However, it’s possible to automate most of your processes once they are in place. Build and launch the perfect website. Get a lot of attention online. Simple.
  • THE EQUITY KICKER  |  WEDNESDAY, DECEMBER 9, 2015
    [Media] Why product now trumps distribution – a framework
    There’s Amazon, Trustpilot and others with their reviews, MoneySupermarket and the other price comparison sites for many financial services products, and, in their own way, social media sites like Twitter and Facebook. Hat tip to Ben Thompson of Stratechery for the inspiring this post with his article on Selling feelings. He was right.
  • DUCT TAPE MARKETING  |  MONDAY, AUGUST 6, 2012
    [Media] 3 Mobile Behaviors You Must Embrace Right Now
    Then social media came along and everyone rushed to figure out Twitter and how to run a contest on Facebook. When marketing people start talking about mobile these days, and they’re doing it a lot, they usually default to tactics – mobile ads, SMS, throw in some near field communications and we’re on the mobile track.
  • FRESH INC.: THE STAFF BLOG  |  TUESDAY, MARCH 20, 2012
    [Media] To Be a Better Entrepreneur, Look to the Past
    Think about print media, for example. Once the Web exploded, online media companies jumped at the opportunity to push the limits of design. Sure, all entrepreneurs look to the future - but I've learned that the best ones don't overlook the past. As entrepreneurs, we are obsessed with the future. Think about medicine.
  • STARTUP LESSONS LEARNED  |  THURSDAY, NOVEMBER 20, 2014
    [Media] Your Guide to the Complete Lean Startup Conference Program
    At your request, we’ve brought in speakers from all kinds of organizations --including young companies, Fortune 500s, mission-driven orgs, and government, and they create websites, apps, games, hardware, consumer goods, social services, media products and more. But other than that, it’s all there. That’s no accident. Workshops. Office Hours.
  • FRESH INC.: THE STAFF BLOG  |  TUESDAY, NOVEMBER 19, 2013
    [Media] Give Me More for My Business
    The valuations of social media companies and other technology darlings are sky-high these days. A new survey shows entrepreneurs want higher valuations for their businesses, but are uncertain about the sale process. 500/5000 list of fast-growing businesses. Lack of Data Sixty-two percent of the Inc. Thirty-six percent of the Inc.
  • UP AND RUNNING  |  TUESDAY, JULY 19, 2016
    [Media] I Started My First Business at Age 9: Here’s What Kids Can Learn from Being Entrepreneurs
    After graduating last month from the University of Portland with focuses in marketing, social media, theater, and entrepreneurship, I am thrilled to pass on my story to fledgling entrepreneurs. Wanting to inspire a sense of entrepreneurship and business in his daughter, my dad brought home a vending machine he had purchased from a friend.
  • DUCT TAPE MARKETING  |  FRIDAY, SEPTEMBER 26, 2014
    [Media] 4 Steps to Leveraging Your Network to Build Your Business
    With the prevalence of social media, there is almost no excuse for a cold-call or cold-email anymore. 4 Steps to Leveraging Your Network to Build Your Business written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. Networking doesn’t have to be about luck, but most people I work with treat it that way.
  • FRESH INC.: THE STAFF BLOG  |  TUESDAY, MARCH 17, 2015
    [Media] Gary Vaynerchuk: Make Sure You're Listening to Community Feedback
    Gary Vaynerchuk, CEO of social media consultancy VaynerMedia, explains the importance of engaging your followers, why marketing is a hopeful career, and more
  • ARCTICSTARTUP  |  THURSDAY, MARCH 29, 2012
    [Media] Scoopshot Getting International Traction With Impressive Figures
    The app helps media companies crowdsource images from their communities through the app. The media companies can either freely purchase images the community has taken or give more detailed tasks for the photographers on specific topics. In addition to that, they have 44 media partners.
  • FRESH INC.: THE STAFF BLOG  |  THURSDAY, JUNE 6, 2013
    [Media] When to Think Inside the Box
    INSERT GRAPHIC HERE At my digital marketing agency, Mojo Media Labs, we have four categories of key business objectives: finance, customer, culture, and internal business operations. Thinking outside the box sounds great, but a bad out-of-the-box idea can kill your company. Ideas can only come from humans. Dieting is simple, for example.
  • SOCAL CTO  |  TUESDAY, OCTOBER 23, 2007
    [Media] Amazon Web Services (AWS)
    As it stands, there are a few cases where it would have applied on projects I've worked on: LivePlanet - could have used it to bulk up for each contest, store videos and scripts on S3, and possibly do format conversions. A lot of the examples that Amazon used were media related. Basically, your box can go away (and its storage) at any point.
  • ARCTICSTARTUP  |  FRIDAY, MARCH 22, 2013
    [Media] Do Not Underestimate the Power of PR
    How would you get second, fourth or tenth article to mention your company in the relevant media? And how do you get people to positively talk about you in social media? But half a year later your startup becomes a media darling. Amazingly many just love to trash PR. All those components are great to have but not enough.
  • DUCT TAPE MARKETING  |  THURSDAY, SEPTEMBER 29, 2016
    [Media] Two Ways User-Generated Content Can Keep Your Brand Relevant
    Fairly, their choice of marketing strategy is justifiable with all these successful user-generated content campaigns trending in various social media platforms. User-generated content is pervasively dominating social media as if it were an epidemic outbreak, which is good. Understanding UGC: Its Essence and Its Capabilities. Marketo.
  • DUCT TAPE MARKETING  |  FRIDAY, MARCH 18, 2016
    [Media] Four Steps to Launching an Email Marketing Campaign
    To some, the idea is outdated and social media is considered king for appealing to customers and clients. Unlike social media and blogs, emails allow you to speak directly to a person. Four Steps to Launching an Email Marketing Campaign written by Guest Post read more at Duct Tape Marketing. photo credit: Jack Moreh. Conclusion.
  • THE PRODUCT GUY  |  SUNDAY, MARCH 13, 2011
    [Media] Paul Gray TBPP2010 Runner-up
    Paul Gray has spent ten years working in the entertainment, media and communications industries within Australia and Europe. Very close runner-up to The Best Product Person of 2010 was Paul Gray. Paul worked in both B2B and B2C roles for organizations including Disney, Foxtel, and British Telecom. Remember. Enjoy! Jeremy Horn The Product Guy.
  • JEFF HILIMIRE  |  MONDAY, APRIL 18, 2016
    [Media] Q&A with my great friend and mentor, Stan Rapp, about his latest book, Release the Power of Entangled Marketing
    Get a relevant conversation going about your new approach in social media. (Stan Rapp over video announcing the acquisition of my first company to the staff). Stan Rapp is one of my favorite people, for so many reasons. It was Stan that pushed my partners and me over the edge to choose Engauge over another competitive bid. Random
  • FRESH INC.: THE STAFF BLOG  |  TUESDAY, OCTOBER 25, 2011
    [Media] What to Do About a Negative Review
    Main Street Hub, a start-up that wants to help you manage your reputation on social media, received $2.6 The company charges small businesses a fee (starting at $199 per month) to take care of online reputation management and spreading the (good) word about the company on social media. million in funding.
  • DAVID LEE  |  TUESDAY, MAY 8, 2012
    [Media] Getting Featured
    Social media distribution channels (i.e., And social media/word-of-mouth channels are now stable and robust. Getting “featured” in the iTunes App Store or Google Play is a boon for any mobile app. It can lead to thousands or even millions of downloads in a matter of weeks. Therefore startups naturally covet this.
  • AUSTIN STARTUP  |  WEDNESDAY, AUGUST 1, 2012
    [Media] Dachis Group Launches Campaign Performance Monitor
    It's especially true in the world of social media marketing, where measurement of ROI is elusive. As the old saying goes, "I know only half of my marketing is working, but I don't know which half." Dachis Group launches their Campaign Performance Monitor today, which produces insights like the one below.
  • CROWDSPRING BLOG  |  SUNDAY, MARCH 9, 2014
    [Media] 9 Ways Entrepreneurs Can Learn From Their Customers
    Monitor social media carefully for mentions of your company. In this series, I have typically chosen a group of people and looked at the unique things they do from which we can all learn. The best way to do this is by asking questions and looking to your existing customers for the answers. Customers complain. It’s inevitable.
  • FRESH INC.: THE STAFF BLOG  |  MONDAY, JANUARY 9, 2012
    [Media] 3 More Reasons SOPA Should Scare You
    Needless to say, the bills are also lovingly endorsed by big media lobbies like the RIAA and the MPAA, which happen to outspend tech lobbyists by a factor of six. “And it’s not just reddit, it’s every single other social media site out there that will be threatened by this bill.” Here's why.
  • CONVERSIONXL  |  TUESDAY, FEBRUARY 5, 2013
    [Media] How to Get Traffic That Converts
    Those strategies included Google Adwords campaign, social media, blogs, e-mail newsletters, forums, videos, SEO and the like (for full list of their chosen strategies take a look  here ). Social media. We wrote a whole post about driving sales with social media. Want to get traffic that converts from paid media (e.g.
  • DUCT TAPE MARKETING  |  TUESDAY, AUGUST 25, 2015
    [Media] The Single Most Potent Marketing Tactic of All
    Public Relations – This includes activities aimed at receiving coverage in traditional media outlets. Social Media Marketing – This includes the act of building engagement on established platforms and networks such Facebook, Twitter, and LinkedIn as well as targeted industry platforms. But that’s the beauty of a system.
  • FRESH INC.: THE STAFF BLOG  |  THURSDAY, AUGUST 29, 2013
    [Media] Silicon Alley, Meet London's Tech City
    They''ll be selecting a winner in each of five categories: hardware, education, lifestyle, finance and media. London calling. New York technology companies. Submissions for the GREAT Tech Awards are due September 6. Also, companies with a current UK presence are not eligible.
  • FRESH INC.: THE STAFF BLOG  |  FRIDAY, DECEMBER 20, 2013
    [Media] A New Campus for Budding Engineers and Entrepreneurs in New York
    Cornell Tech, NYU''s Center for Urban Science and Progress, Columbia University''s Institute for Data Sciences and Engineering, and Carnegie Mellon University''s Integrative Media Program will collectively generate $33.2 Cornell Tech will build the sprawling campus on the East River''s Roosevelt Island.
  • NON-LINEAR GROWTH  |  TUESDAY, JANUARY 12, 2016
    [Media] Tahosa’s Summit: 6 Months [Series]
    Don’t forget all of your social media profiles,  and the legal names of the LLC’s you’ve set up. I enjoy reading blog posts of entrepreneurs that chronicle the journey of starting and building a business. The ones I enjoy most are at times heart-breaking and at other times triumphant. It feels like its worth writing about.
  • FRESH INC.: THE STAFF BLOG  |  TUESDAY, JANUARY 21, 2014
    [Media] How to Blow Your Brand's Value With a Single Tweet
    Companies and organizations of all size and budget try to attract customers and positive attention through social media. Promotional tweets on MLK Day showed how out-of-touch many marketers can be with the basics of responsible marketing. Here''s a round-up of the day''s blunders. Day , as Digiday reported. Notice a pattern here? Far worse.
  • FRESH INC.: THE STAFF BLOG  |  WEDNESDAY, DECEMBER 4, 2013
    [Media] Want HR to Matter? Start with the CEO.
    The CEO must chose Another useful snapshot on social media describes an exchange between a CFO and CEO. If the CEO isn''t accountable for a company''s people and culture, who is? The recent discussion about “why we no longer need human resources” obscures the larger issue. Organizational health is similar to personal health.
  • FRESH INC.: THE STAFF BLOG  |  MONDAY, MARCH 19, 2012
    [Media] Factory 360: Turning Marketing into an Experience
    ” The New York-based Factory 360 has a huge range of clients and specializes in combining traditional marketing techniques with event tactics—utilizing such techniques as guerrilla marketing, non-traditional media outlets, stunt marketing and pop-up stores. Two-time Inc. As we process applications for the 2012 Inc.
  • 500 HATS  |  MONDAY, JULY 19, 2010
    [Media] Marketing, Metrics, & Meaning (4 Pirates, in LA @ BlueGlass.
    Designing for the "3rd & 4th browsers" (Search & Social Media) Recent Posts life lessons, by jack handey. Simply Hired Social Networking & Social Media Venture Capital & Startup Finance « Youve Seen This Shit B4. Master of 500 Hats A blog about Geeks, Entrepreneurs, & Startups in Silicon Valley, by Dave McClure. Part II!
  • YOUNGUPSTARTS  |  SUNDAY, OCTOBER 12, 2014
    [Media] 6 Effective Website Design Strategies That Directly Impacts Your Business
    The website contents much be engaging and factual for many people to read through it, most clients will even share with their friends online in social medias about a site with informative contents. by Deepak Chauhan, CEO and founder of  VOCSO Web Studio. Here are just some few factors to make a website be fully user friendly and optimized: 1.
  • YOUNGUPSTARTS  |  WEDNESDAY, FEBRUARY 3, 2016
    [Media] 4 Super-Hot Fin Tech Trends To Watch Out For In 2016
    Spending patterns, social media activity, credit card use, personal interests and transaction history are all valuable information that can be tailored to create highly customized marketing experience for customers. by Kiara Medhurst, content strategist at My Gold Limited. What are the areas that fin tech startups are focusing on? Conclusion.
  • LIFE BEYOND CODE  |  WEDNESDAY, JULY 24, 2013
    [Media] 9 Steps to Joyful Living
    The problem stems from the media. Disclaimer: I am no expert on happiness or joyfulness. While I have read numerous books on this topic, I have not done a research project of my own to reach the conclusions presented here. Let’s start right away. Step Zero: Being Open. That shows that you are open without a lot of reservations.
  • BRANDANEW  |  FRIDAY, APRIL 29, 2016
    [Media] How To Develop Your Personal Brand As A Millennial
    The little things are just as important – add your info to your email footer, hyperlink your website in the content you write and create social media accounts if you think it will be beneficial. Lena Elkins is a Social Media + Content Marketing Consultant based in Tel Aviv. It’ll help you start with the best tools!
  • MIKE MICHALOWICZ  |  MONDAY, APRIL 22, 2013
    [Media] How To Break The Generic Label Trap
    So is accountant , and social media specialist , and computer guy. Integrated Counsel Trumps Lawyer. When you hear the word lawyer , what do you think? Costly. Paperwork. Stressful. Reserved. Antagonistic. When you hear integrated counsel , what do you think? Probably nothing comes to mind, since you never heard it before. Shut Up!
  • YOUNGUPSTARTS  |  TUESDAY, OCTOBER 1, 2013
    [Media] [Event] Over 540 Young Entrepreneurs To Converge On Global Startup Youth
    Adrian Carabias Barroso (AGE), Mexico: an entrepreneur whose goal is to solve the world’s huge problem of the supply and demand for blood using social media. UPGlobal, Cradle Fund Sdn Bhd, Global Entrepreneurship Week, and Startup Nations.” This is an amazing opportunity for all of the chosen participants,” Dhakshinamoorthy adds.
  • YOUNGUPSTARTS  |  FRIDAY, AUGUST 5, 2011
    [Media] Managing Success
    When I launched my first business, it wasn’t long before the media started to take notice of what we were doing. by Thom Holland , CEO of Beckon. Often times, as entrepreneurs, we continually think of ways to make our businesses work better. Leverage Your Success. The trick, however, is to not get wrapped up in your own ego.
  • SMALL BUSINESS FORCE  |  WEDNESDAY, NOVEMBER 9, 2011
    [Media] Is Your Sales and Marketing Strategy Simply SATW?
    Social Media is Just a Fad (or the Only Important Tool)" Being extreme is never a good thing. Social media should not be ignored, nor is it the "be all, end all." Not considering social media important can create a positioning for your brand or image whether you like it or not. Is your strategy simply SATW? Is this you?
  • FRESH INC.: THE STAFF BLOG  |  TUESDAY, MAY 1, 2012
    [Media] Willful Blindness: Murdoch's (and Your) Leadership Risk
    Regardless of your opinion of Murdoch's media outlets, this is a damning verdict on a man who has built one of the world's largest and most powerful media businesses. Anyone in power can be blinded by employees who seek to please. Who can you rely on to ask disagreeable questions? Power encases its recipients in a bubble.
  • DUCT TAPE MARKETING  |  THURSDAY, MAY 15, 2014
    [Media] Prospecting on LinkedIn: 3 Easy Steps to Finding Your Ideal Clients
    This is a concept originally created with Twitter in mind, but it can be applied to all social media status updates. Prospecting on LinkedIn: 3 Easy Steps to Finding Your Ideal Clients written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. Now what? Step 2: See how you’re connected. You target.
  • A SMART BEAR: STARTUPS AND MARKETING FOR GEEKS  |  MONDAY, DECEMBER 21, 2009
    [Media] Startup Therapy: Ten questions to ask yourself every month
    More than that, knowing your "padding" as I used to call it is helpful in making decisions like "Can I afford to try this Risky Expensive Thing," such as making your first hire or trying a $20,000 media blitz. In the last post I beat you to death about ditching your business plan but failed to provide an alternative. Cartoon by Andertoons.
  • BLOGTREPRENEUR | ENTREPRENEUR BLOG  |  MONDAY, AUGUST 1, 2016
    [Media] 3 Laws Every Internet Investor Should Know
    Without the copyright holder’s express written consent you cannot make a “copy” of the image by placing it on your blog or social media. The internet is no longer the wild wild west. It’s been around for over 25 years, and during that time the government has stepped up regulations. person to person loan is considered a type of security.
  • UP AND RUNNING  |  FRIDAY, APRIL 10, 2015
    [Media] Help! My Parents Are the Only Ones Reading My Business Blog
    TV shows, blockbuster movies, trending topics on social media, and celebrity gossip make for excellent headlines. 2. As a content writer, I created a guest blog post for Social Media Examiner. They think it’s great, though. Statistics show that blogs are powerful to consumers. That’s a pretty impressive statistic. So, now what?
  • YOUNGUPSTARTS  |  TUESDAY, NOVEMBER 10, 2015
    [Media] Four Common Fears About Employee Feedback (And How To Overcome Them)
    Guess what — those same employees would not be desirable to keep around whether you offered access to social media or not. By Tom Silk, Executive Vice President of WorkStride. It’s a difficult thing to balance protecting your company’s image with the need to get honest, frequent feedback from your employees. What do you consider wasting time?
  • ARCTICSTARTUP  |  THURSDAY, SEPTEMBER 25, 2014
    [Media] Vividworks grabs €1.3 Million with virtual furniture sales tool
    This is all, naturally, sharable on social media. “.We Helsinki is known for technology and design furniture, so it''s natural that we''d see some companies coming out of that mix. With now some cash to make some noise, today Vividworks announces it has raised €1.3 have already managed to secure a firm foothold for example in the US market.
  • FRESH INC.: THE STAFF BLOG  |  MONDAY, JULY 8, 2013
    [Media] Week in Tech: Facebook Graph Search, Windows 8.1, and More
    Helpful, especially for your next social media campaign This week, we look at how Windows 8.1 is shipping to PC makers, Facebook is rolling out Graph Search, and Garmin has a new product for your car. Each Monday, I''ll cover the tech trends, gadgets, business services, and apps of note. Post in comments if you know of any other trends! 1.
  • FRESH INC.: THE STAFF BLOG  |  THURSDAY, JANUARY 3, 2013
    [Media] Top 5 CEOs to Watch in 2013
    He co-founded a social media platform that has been used to literally change the world, overthrow governments, and transform how people communicate. Yes, it's about Zuckerberg. Add a sagging Internet behemoth and a chance to change the way we pay for things, and you've got a big year ahead. Some of them are already pretty famous. In her 30s.
  • LIGHTSPEED VENTURE PARTNERS  |  WEDNESDAY, FEBRUARY 6, 2013
    [Media] If you don’t “get” why Snapchat is growing so fast, read this
    Evan and Bobby painted a compelling story of how ephemeral messaging created a more real and authentic mode of communication, one where you weren’t “performing” for the every present audience in most social media, from Facebook to Instagram to Twitter. Mostly people who don’t use the product much I suspect. Crazy.
  • FRESH INC.: THE STAFF BLOG  |  WEDNESDAY, SEPTEMBER 4, 2013
    [Media] 5 Steps to Becoming More Marketable
    Promote Yourself has a guide to the major social media channels that you should use. Enhance your career by bolstering your current skills and developing new ones. The world of work is changing fast, leaving a wake of frightening uncertainty that''s especially daunting for those of you early in your careers.
  • BRANDANEW  |  WEDNESDAY, AUGUST 12, 2015
    [Media] How To Build Customer Trust For Your Startup Brand
    Social media makes it so easy to point out issues which may have gone unnoticed internally and these can be sorted out for future customers!  Needless to say, it takes a lot of effort to build a brand that people trust. The degree to which you need consumers to trust you, may also depend on the purchase involvement and the kind of products.
  • STEVE BLANK  |  SATURDAY, NOVEMBER 21, 2015
    [Media] Innovation Outposts and The Evolution of Corporate R&D
    The last 40 years have seen an explosive adoption of new technologies (social media, telecom, life sciences, etc.) I first met Evangelos Simoudis when he ran IBM’s Business Intelligence Solutions Division and then as CEO of his first startup Customer Analytics. —-. and the emergence of new industries, markets and customers. In the U.S.
  • FRESH INC.: THE STAFF BLOG  |  MONDAY, DECEMBER 23, 2013
    [Media] The most educational thing to ever emerge from @DuckDynastyAE
    That might sound like an exaggeration, but in mass media and on social media there is a combined force-multiplier at work. In the end, it was a combination of Sacco''s publicist job, her position with a huge media company, and the brazen awfulness of her tweet that did her in. Fire is hot. Touch it and you''ll get burned.
  • UP AND RUNNING  |  THURSDAY, FEBRUARY 25, 2016
    [Media] Five Mistakes You Can’t Afford to Make With Your Nonprofit
    You need to market it. I’m talking about maintaining a well-designed website, making effective use of social media, and establishing a brand identity over the course of your operations. I’m talking about treating nonprofit marketing just like you’d treat for-profit marketing. Unfortunately, good intentions do not a stable organization make.
  • YOUNGUPSTARTS  |  SUNDAY, SEPTEMBER 23, 2012
    [Media] Six Ways Gen-Y Can Ignite Their Creative Entrepreneurial Mojo
    Nikos Acuña is a creativity and innovation specialist, operations and marketing executive, media strategist, and entrepreneur. He is currently the SVP of operations and marketing at digitaladtech , a digital platform innovation company that connects brands and media companies with audiences in meaningful ways. Write up a brand vision.
  • FRESH INC.: THE STAFF BLOG  |  TUESDAY, MAY 13, 2014
    [Media] 8 Publicity Fails of PR Pros and Over-Eager Entrepreneurs
    Even if you''re not a PR pro, the following lessons might also be instructive--particularly for anyone who wants to get the media to sit up and take notice. 1. If your PR person isn''t getting you results, these missteps might be to blame. The questions from readers about how to handle situations at their offices are my favorites.
  • THE COMMON SENSE WEB... AN ENTREPRENEURS' BLOG  |  THURSDAY, JUNE 7, 2012
    [Media] Crowdsourced ideas for using Social Data Mining & Analytics
    But now, people are telling us their preferences in social media updates. mention these really to exercise your creativity.  If you could analyze mountains of social media data, what would you do? Happy Friday, everyone.  We launched Polygraph 2 1/2 weeks ago, and have been floored by the response. Agencies Data Mining
  • VENTURE CHRONICLES  |  SATURDAY, OCTOBER 29, 2011
    [Media] Link Post (weekly)
    Buyer’s guide: Top six tips to improve your organisation’s social media CRM strategy – 10/24/2011 – Computer Weekly. tags: blog. Presentation Zen: Steve Jobs on marketing & identifying your core values. tags: blog presentation marketing. Workday raises $85 million, fleshes out finance cloud | ZDNet. tags: blog.
  • FRESH INC.: THE STAFF BLOG  |  WEDNESDAY, NOVEMBER 13, 2013
    [Media] Content Marketing in 11 Steps. Now Go.
    This includes your website and other sites that you can control, as well as social media, direct marketing, influencer marketing, campaigns, and more. 8. Here''s how to create and manage content that will turn browsers into buyers. Get focused Zero in on just one customer segment to start.
  • PASSIONATE INTENSITY  |  TUESDAY, AUGUST 2, 2011
    [Media] When do VCs make mistakes?
    Smaller funds co-invest with famous ones on the premise that the big guys know what they are doing looking at the “earned media” instead of the financial return. Tweet Lately, entrepreneurs reading the VC press  have been seeing investment announcements that leave their mouths agape. Social is important. Sometimes it does.
  • ROB GO  |  MONDAY, MAY 14, 2012
    [Media] Think Twice Before Starting a Company
    Getting media and PR attention is tough, because there are hundreds of companies pitching the same people and trying to get them to tell their story. I sent a tweet out last week that resulted in some healthy debate: “three years ago, I was telling everyone I met to start companies. Today, my bias is one of caution. Couple thoughts: 1.
  • CONVERSIONXL  |  FRIDAY, MARCH 22, 2013
    [Media] How Responsive Design Boosts Mobile Conversions
    Social Media: with responsive design, the URLs visitors encounter are the same regardless whether they´re browsing with a laptop, tablet or smartphone. That makes sharing content through social media foolproof, as it´s guaranteed that the recipients will be able to browse the content in the most optimal view. Build an mobile app.
  • FRESH INC.: THE STAFF BLOG  |  THURSDAY, AUGUST 1, 2013
    [Media] Think Years, Not Months: 3 Tips for Long-Term Growth
    That''s why over the years we acquired a social media marketing company and also added direct mail postcards , online surveys and event marketing to our product portfolio. If you''ve just started your biz and already plotting out your exit strategy, then stop reading now. With that came the hiring of our chief operating officer, Dave.
  • UP AND RUNNING  |  MONDAY, JULY 7, 2014
    [Media] How to Open a Successful Hair Salon
    Set up and utilize social media accounts. Social media is an important component to your marketing plan, Shenkar says. If your dream is to open a hair salon, now might be one of the best times to do it. According to a report from the Professional Beauty Association, the salon industry is growing. Avi Shenkar, owner of BLO/OUT.
  • GROWTHINK BLOG  |  THURSDAY, DECEMBER 6, 2012
    [Media] 5 Ways to Improve Sales Without Selling
    Direct Mail Email and Print Newsletter Marketing Event Marketing Networking Partnerships Press Releases/PR Print Ads Radio Ads Search Engine Optimization and Marketing Social Media Marketing Telemarketing TV Ads 3. There is a big difference between marketing and sales. The act of selling generates revenue when a product is sold. radio ads).
  • THE EQUITY KICKER  |  TUESDAY, MARCH 12, 2013
    [Media] The physical dollars that turned to digital pennies are now becoming mobile pennies10^(-1)
    era was that whilst success pays out big really huge scale is required to make social media pay and the odds of any given startup getting there are slim. Mobile adtech businesses like our portfolio StrikeAd are still in good shape though – largely because mobile media consumption and mobile ad spend continue to grow quickly.
  • FRESH INC.: THE STAFF BLOG  |  THURSDAY, APRIL 24, 2014
    [Media] How 6 Startup Logos Came to Be
    This location-based social media app uses multiple inferences in their logo to help tell a story and also to motivate employees. How you brand a company says a lot about your intentions as a start-up. Good branding means you are serious about capturing a wide audience. As you might guess, it all starts with your logo. What can you learn?
  • FRESH INC.: THE STAFF BLOG  |  WEDNESDAY, MARCH 6, 2013
    [Media] Optimize for Facebook's Graph Search
    To find out, I tapped the intelligence of a fellow search and social media expert, Muhammad Yasin of HCC Medical Insurance Services. Bring your business to the front of the pack in Facebook Graph Search using a few optimization techniques. Here are a few ways to use Graph Search to empower your business.
  • THE EQUITY KICKER  |  WEDNESDAY, NOVEMBER 2, 2016
    [Media] Facebook, Google and their dominance of digital marketing
    Then there is the non-obvious implication which Benedict Evans of A16Z has been tweeting about recently, which is that as advertising becomes less effective (at least outside Facebook and Google), innovative companies will find new discovery models that reduce reliance on media spend. unhealthy pic.twitter.com/x0gRXWz6XT. Google (paid).
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