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  • THE PRODUCT GUY  |  SUNDAY, MAY 11, 2014
    [Media] Go-to-Market Strategy
    With specialist knowledge and experience in Financial News Products, SaaS for professional services, Personal Media publishing apps and TV Media Product Strategy and Management. In our a recent live stream from one of our mentors of The Product Mentor , David Shoenbeger, lead a conversation around “Go-to-Market Strategy”. Enjoy!
  • ARCTICSTARTUP  |  WEDNESDAY, MARCH 12, 2014
    [Media] Alumni Relations Modernized by Latvian Alumniplus
    While Facebook didn''t exactly "create" the term social media, it certainly did bring it to mass attention. They don''t see themselves as a substitute for big social media, but rather as a supplement. Based in Techhub Riga , Asteria Education is the startup behind Alumniplus. Image Courtesy of Shutterstock //Alumni
  • OM.CO  |  TUESDAY, FEBRUARY 5, 2013
    [Media] Evolution of a Founder: Lessons I have learned
    The more I wrote about the oncoming mobile and broadband revolution, the more obvious it became that the print media was going to fight for attention with cheaper, faster publications. Blogs were part of the shift to a more intimate, frenzied, and on the go media landscape. About. Twitter. Subscribe. Om Says. About Me. Om Malik. Scary?
  • THE MOGUL MOM  |  MONDAY, AUGUST 20, 2012
    [Media] 5 Ways to Use Back to School to Get Back to Business
    Send an email, make a lunch date or connect on social media with those people who have done business with you in the past. This is a guest post by Terra Bohlmann of The Working House. As mogul moms we have to re-adjust our personal and professional lives during the summer months to keep our kids busy. More time to focus on business. Busines
  • THE MOGUL MOM  |  MONDAY, AUGUST 20, 2012
    [Media] 5 Ways to Use Back to School to Get Back to Business
    Send an email, make a lunch date or connect on social media with those people who have done business with you in the past. This is a guest post by Terra Bohlmann of The Working House. As mogul moms we have to re-adjust our personal and professional lives during the summer months to keep our kids busy. More time to focus on business. Busines
  • FRESH INC.: THE STAFF BLOG  |  WEDNESDAY, MARCH 5, 2014
    [Media] In Marketing, Good Things Come to Those Who Are Transparent
    With the launch of a social media campaign called "Name That Mushroom," Arora and his cofounder flaunted their imperfect-looking product. Here''s how three companies advertised the good and the bad to win the love of their customers. Every company has its quirks. So the the company decided to address the issue head on. It was a hit.
  • ARCTICSTARTUP  |  MONDAY, JANUARY 26, 2015
    [Media] TransferWise picks up $58 million Series C round
    The company has been successful in building momentum, perhaps due to their #2edgy4you media campaigns like their "nothing to hide" campaign through London and their F¥€K the banks campaign. TransferWise has now raised $91 million to date with name brand investors like Sequoia, Peter Thiel, Index Ventures , and Richard Branson.
  • THE NEXT WEB  |  WEDNESDAY, APRIL 24, 2013
    [Media] Tomorrow on TNW: Your chance to ask HopeMob’s founder Shaun King your entrepreneurship questions
    His social media and Web projects have raised over $5,000,000 for charity, received over 100 million visits on the web, and recently won the Mashable Award for Most Creative Social Good Campaign. Streaming live on The Next Web, HopeMob founder Shaun King will answer questions from readers at 3 p.m. ET (12 p.m. PT) Thursday, April 25th.
  • FRESH INC.: THE STAFF BLOG  |  WEDNESDAY, APRIL 2, 2014
    [Media] 5 Incredibly Effective Ways to Work Smarter, Not Harder
    The tips were provided by Belle Beth Cooper, content crafter at Buffer , the maker of a social-media management tool that lets you schedule, automate, and analyze social-media updates. Small changes. Big results. Regular readers know I definitely believe in the power of hard work. But we can all work smarter, too. Here are five: 1.
  • FRESH INC.: THE STAFF BLOG  |  TUESDAY, NOVEMBER 22, 2011
    [Media] Businesses Only a Woman Could Start
    From a humble design blog to media empire, Bonney is essentially the heir to Martha Stewart's thrown. From comfortable hosiery to hand-made jewelry, these ingenious companies are"and only could be"the brainchildren of women. Take a look at the women making waves in the start-up world, some of whom will be speaking at the Inc.
  • UP AND RUNNING  |  WEDNESDAY, MARCH 9, 2011
    [Media] Strategy Before Tactics Saves You Money
    The same thing happens with web sites, blogs, social media tools, email marketing, and webinar services. Tweet [Note: I’m proud to welcome Bill Brelsford as a guest author here. This post was originally posted on Bill's Blog and is re-posted here with his permission. — Tim]. Of course, we usually don’t see the lack of strategy as the problem.
  • FRESH INC.: THE STAFF BLOG  |  MONDAY, NOVEMBER 5, 2012
    [Media] What Election Predictions Can Teach You About 'Big Data'
    Unless you've been safely ensconced in a media-free hideaway, you've probably heard of Nate Silver, the predictive phenom who writes the FiveThirtyEight blog for the New York Times. Then, of course, came the defense of Silver in other parts of the media. Why do the New York Times' controversial election predictions matter?
  • FRESH INC.: THE STAFF BLOG  |  WEDNESDAY, JUNE 6, 2012
    [Media] 4 Tricks for Better Customer Service
    Whirlpool's Maytag: Get Smarter About Social Media Twitter and Facebook have made it possible for customers to be more vocal and far-reaching with their opinions. From Amazon to Lego to Zappos, plenty of big corporations have won kudos for their personal touch. Here's how you can steal their best ideas. With customers, it's similar," he says.
  • FRESH INC.: THE STAFF BLOG  |  TUESDAY, NOVEMBER 27, 2012
    [Media] Make Your Business Meaningful
    That works in a couple of ways: One: Because the human race descends from Africa, we focus on sharing courageous stories about our common homeland that are less frequently told in the media and may even be new information to many. Here's how. don't get many opportunities to relax and watch TV. What Good Do You Do?
  • AGILE VC  |  THURSDAY, JANUARY 3, 2013
    [Media] The Unbundled Mobile Software Stack
    They further had to open up IE to allow consumer choice of embedded services like search and media players. I’ve been using Google’s Chrome browser on my iPad Mini for about a month now. As we all know the mobile ecosystems have remained mostly walled gardens to date.
  • BLOGTREPRENEUR | ENTREPRENEUR BLOG  |  FRIDAY, APRIL 13, 2012
    [Media] Maintaining Your Motivation as a Maverick
    Once eBooks starting taking off, for example, we were one of the few resources people could easily find – and one of the few quality sites the media could point to. People hate change. The marketplace is no different – since it’s made up of people, it’s just as resistant to the unproven as anything else. Overcoming Challenges.
  • DUCT TAPE MARKETING  |  FRIDAY, FEBRUARY 27, 2015
    [Media] How to Make Your Brand Matter
    Today’s social media savvy consumers will not tolerate falsehoods. How to Make Your Brand Matter written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. Today’s Guest Post is by Duct Tape Marketing Consultant Georgie Gallagher, Enjoy! Every business has a brand – even if it thinks it doesn’t.
  • AUSTIN STARTUP  |  TUESDAY, JANUARY 25, 2011
    [Media] Mapping the App Economy
    Instead of the branches of the mindmap being the main components of a scene – i.e., events, organizations, companies, media, and people – the major branches of the appconomy are scenes, capabilities, industries, and functions. I’ve also added minor branches that include use cases and lexicon. mobileTech Tuesday, by Steve Guengerich.
  • FRESH INC.: THE STAFF BLOG  |  THURSDAY, NOVEMBER 17, 2011
    [Media] Why You Should Fear SOPA
    Now, lawyers have way more than one site to worry about. "If you just take one slice of this start-up community and think in terms of start-up media businesses, every single last one of them, they're all adopting some sort of social media strategy, essentially allowing users a lot of freedom to do what they want to do," he says.
  • YOUNGUPSTARTS  |  THURSDAY, FEBRUARY 28, 2013
    [Media] Entrepreneur Startup Kit: 4 Keys To Success
    This approach allows small business owners to create a professional number, integrate automated call answering and routing capabilities, and offer easy to use web-based digital voicemail, all integrated with a small business’s website and social media presence.  Bryan Goode, CEO of Infratel. Build a website and establish a web presence.
  • ARCTICSTARTUP  |  TUESDAY, MARCH 20, 2012
    [Media] Muxlim Debate A Great Reminder - Startups Far From Mainstream
    The article continues to paint the picture that the company was overly hyped in global media as El-Fatatry also received the Finnish President's Internationalisation Award as well as other awards. The media has cited Muxlim reaches 25 million people around the world. The title of the article, directly translated, is Mohamed's Bubble.
  • 47 HATS  |  TUESDAY, JANUARY 10, 2012
    [Media] Danger! Experiment ahead
    The danger for me is that while social media/realtime IM chats are a powerful way to engage with your customers and clients I will need to make sure I fearlessly guard the rest of my time when I singletask away at coding DeveloperMemory.com, do client work and, you know, work. Well, time for an experiment! MicroConsults
  • ENTREPRENEURS-JOURNEY.COM BY YARO STARAK  |  TUESDAY, SEPTEMBER 20, 2011
    [Media] Blog Mastermind Is Closing Forever
    One of the obvious areas of change is social media marketing. In their place, Facebook and Twitter have risen to become the leading traffic sources for social media marketers… at least for now. At the end of this month, September 2011, my course Blog Mastermind will close forever. and Digg less of an influence than it once was.
  • GUY NIRPAZ  |  TUESDAY, NOVEMBER 22, 2011
    [Media] Evolving from Document System to Engagement System
    This time Darren Suomi, VP Sales at HootSuite will give a tip regarding social media channels in businesses. Here is the additional interview promised from the Enterprise 2.0 Conference. This time Jessie Wilkins, Director System Engagement for aiim speaks about how will the future of the enterprise information management will look like.
  • DUCT TAPE MARKETING  |  FRIDAY, SEPTEMBER 26, 2014
    [Media] 4 Steps to Leveraging Your Network to Build Your Business
    With the prevalence of social media, there is almost no excuse for a cold-call or cold-email anymore. 4 Steps to Leveraging Your Network to Build Your Business written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. Networking doesn’t have to be about luck, but most people I work with treat it that way.
  • ARCTICSTARTUP  |  THURSDAY, MARCH 26, 2015
    [Media] NewsHubby: DIY Press Releases for Tech companies
    If the result is to your liking, the platform offers to send the press release to the relevant media (for a price, that is). We were very successful in reaching out to media worldwide. Every hard-boiled start-up will know the importance of PR. Or is it? After this bit, the doors of creation are opened to you.
  • YOUNGUPSTARTS  |  MONDAY, DECEMBER 29, 2014
    [Media] Payment Predictions For 2015
    Before founding WePay, Clerico worked in technology investment banking at Jefferies & Company, where he advised enterprise software, digital media and financial technology companies on M&A and capital market transactions. by Bill Clerico, CEO of WePay. Bitcoin reached historic highs but then went sideways. No big deal, right?
  • GROWTHINK BLOG  |  THURSDAY, JUNE 9, 2011
    [Media] Why You Should Sell Your Business Quickly
    The event gives emerging companies the opportunity to pitch and network with investors, executives, customers and the media. Last week marked the 6th year for the conference "Launch: Silicon Valley." One of the panels at the event focused on the key question of "Should startups sell quick or grow big?" Reasons they gave included: 1.
  • DUCT TAPE MARKETING  |  MONDAY, OCTOBER 21, 2013
    [Media] What If You Needed to Fire Yourself?
    Social Media Training Course Beta Testers Needed This whole social media thing for small business can be. What If You Needed to Fire Yourself? written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing I had an interesting conversation with one of the most dynamic free agent entrepreneurs I know.
  • VENTUREWOODS  |  THURSDAY, JUNE 24, 2010
    [Media] Why Will People Come to Your Company Facebook Page? (Wall Street Journal)
    The answer is central to the phenomenon of community-building across social media platforms. For example, at our digital marketing learning community on Facebook, we’ve seen that Digital Media Cartoons and Jokes , which have no direct relevance to “learning,” are among the most engaging content. Digital Media Cartoons and Jokes.
  • YOUNGUPSTARTS  |  THURSDAY, OCTOBER 16, 2014
    [Media] How To Properly Introduce A Keynote Speaker
    Her clients range from university students to Fortune 500 companies, and her seminars cover topics ranging from tattoos in the workplace to technology at the dinner table and the proper use of social media. By  Diane Gottsman , modern manners and etiquette expert, and author of “ Pearls of Polish, An Etiquette Guide for Today’s Busy Woman “.
  • FRESH INC.: THE STAFF BLOG  |  FRIDAY, AUGUST 9, 2013
    [Media] Posting Pretty Pictures Is a Legit Web Marketing Strategy
    Are your social media efforts still limited to just Twitter and Facebook? Knowing your advocates and influencers on these networks and running contests and sweepstakes to distribute your SKUs in the visual feeds is a great way to generate free earned media and traffic from these channels. It''s called "visual networking." The idea?
  • JEFF HILIMIRE  |  MONDAY, NOVEMBER 18, 2013
    [Media] Happy to be small again
    Oversee the media department. Three months ago I was President and Chief Digital Officer of Engauge (a 250-person digital marketing agency) and had a wide range of responsibilities. Five different departments reported to me across three offices. There were days that I felt the meetings would not end. Oversee the technology department.
  • DUCT TAPE MARKETING  |  MONDAY, JUNE 13, 2011
    [Media] How to Attract and Retain Customers :: Small Business Marketing.
    SIMPLE, EFFECTIVE AND AFFORDABLE SMALL BUSINESS MARKETING Home About Consulting Products Programs Workshops Blog Resources Contact Subscribe by RSS Subscribe to Duct Tape Marketing by Email Small Business Week 2011 Our winners! The Referral Engine – Teaching Your Business to Market Itself – by John Jantsch. Steps to Successful Fac.
  • FRESH INC.: THE STAFF BLOG  |  TUESDAY, APRIL 23, 2013
    [Media] Modcloth's Key Strategy: Be a Friend to Customers First
    And while this may get confusing at all-hands meetings--almost 70 percent of the company’s employees are female, after all--it perfectly illustrates ModCloth''s approach to engaging its "girl" on social media. "We don’t see ourselves as a purveyor of specific products," says Eric. "We''re very relationship based."
  • THE MOGUL MOM  |  TUESDAY, NOVEMBER 8, 2011
    [Media] How To Handle Refunds Like A Rockstar
    Questioning a customer, on the other hand, comes off as a lack of trust, a confrontation and does nothing for maintaining a good reputation or relationship and it can turn really bad, really fast, especially in the world of social media. R efunds, they’re no fun. But it doesn’t have to be this way. How to Handle Refunds Like a Rock Star.
  • FRESH INC.: THE STAFF BLOG  |  FRIDAY, JANUARY 13, 2012
    [Media] Should You Force Commenters to Use Real Names?
    There are so many misinformed and uninformed people working in social media, even at some of the top platform companies. A study says commenters with pseudonyms leave the most high-quality comments. Quick, guess who leaves higher quality comments: those with pseudonyms, anonymous commenters, or those with real names? Nearly 1.2
  • BOTH SIDES OF THE TABLE  |  SUNDAY, JULY 10, 2011
    [Media] Why I’m Doubling Down on the Twitter Ecosystem
    Some will cite my investment two years ago in social-media advertising company Ad.ly as an example of why I shouldn’t be investing in the Twitter ecosystem any longer. Our goal is to make the enormous volume of real-time information more manageable for the 99% of companies that lack the infrastructure to process these volumes in real time.
  • FRESH INC.: THE STAFF BLOG  |  WEDNESDAY, NOVEMBER 13, 2013
    [Media] Content Marketing in 11 Steps. Now Go.
    This includes your website and other sites that you can control, as well as social media, direct marketing, influencer marketing, campaigns, and more. 8. Here''s how to create and manage content that will turn browsers into buyers. Get focused Zero in on just one customer segment to start.
  • FRESH INC.: THE STAFF BLOG  |  TUESDAY, OCTOBER 30, 2012
    [Media] Become a World-Changing Thought Leader
    And one form of thought leader is someone who says here's how the media business will be in five years and here's how the airline business will be in 10 years. editor-at-large Leigh Buchanan interviews Clay Christensen's publicity advisor about how entrepreneurs can be thought leaders too. Define thought leader. They teach. Change the world.
  • FRESH INC.: THE STAFF BLOG  |  MONDAY, JANUARY 30, 2012
    [Media] 4 Ways to Turn Less into More
    Spend 90 percent of your networking time building a few quality connections; devote the remainder to building a large group of social media connections. Money, time, connections -- you need more of everything, right? Stop whining and start using your contraints to your advantage. Here are four ways to turn less into a lot more: 1. Money.
  • DUCT TAPE MARKETING  |  MONDAY, AUGUST 11, 2014
    [Media] 10 Ways to Supercharge Your B2B Lead Generation Efforts
    Social media as a lead generation tool is simply a really powerful way to build and nurture relationships. Syndicated content  My get sponsored tactic above is a form of syndication but paid options such as Outbrain can be effective ways to get your owned media assets and content in from of targeted leads. Heres how it works.
  • DUCT TAPE MARKETING  |  TUESDAY, JULY 26, 2011
    [Media] Simple Formula to Propel Your Business
    iTunes link – Cost is $2.99) or Related Posts: Creating Customer Bliss Has Social Media Changed Customer Service? Mike uses a no nonsense and pretty matter of fact approach to describe one of the most powerful ways to build a business in the new marketing reality we live in. Are You Making Evil Plans? Podcast Launch Mike Stelzner
  • DUCT TAPE MARKETING  |  MONDAY, AUGUST 18, 2014
    [Media] Why You Must Change Your Content Marketing Approach
    Social media has obviously opened new doors in terms of sharing and generating new forms of content. And of course you need a visual marketing strategy to go hand in hand with your written content if you want to really take advantage of social media reach today. Social Media Examiner. Social Media Examiner. Enjoy!
  • DUCT TAPE MARKETING  |  MONDAY, FEBRUARY 9, 2015
    [Media] Questions to Ask Yourself Before Defining Your Marketing Strategy
    Do you participate in social media? Questions to Ask Yourself Before Defining Your Marketing Strategy written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. Today’s guest post comes from the newest member of the Duct Tape Marketing team Kala Linck – Enjoy! It’s February already!
  • FRESH INC.: THE STAFF BLOG  |  WEDNESDAY, JUNE 26, 2013
    [Media] Why I Won't Be Writing About Your Company
    They have this notion that the media''s job is to build your company. It''s nothing personal, I assure you. You''re just going about getting press all wrong. Here''s the best way to approach it. WILL YOU PUT US ON THE COVER OF INC.?" My answer, almost invariably, is no. It''s not." Establish a relationship that''s a give and take," she says.
  • FRESH INC.: THE STAFF BLOG  |  MONDAY, NOVEMBER 18, 2013
    [Media] Mass Customization: Let Your Customers Have It Their Way
    And there are other benefits, as Bain points out: With the proliferation of social media and online publishing, styles and trends now change faster than ever. A Bain & Company survey suggests that there''s potentially big value in offering customized products to your customers. That''s customization. Want your own fancy coffee?
  • UP AND RUNNING  |  WEDNESDAY, SEPTEMBER 26, 2012
    [Media] If You Want to Start a Business But Don’t Know What Business to Start
    We connected through social media because I needed to find an expert to recommend, and Joel’s my expert on this subject. And I’m sticking with that story. But there is also an exception to that rule worth noting: it’s called a franchise. So that’s a special case. Don’t know which business to start?
  • UP AND RUNNING  |  THURSDAY, APRIL 5, 2012
    [Media] How to create a niche – Small Business Spotlight
    ” Social media plays a big role in her efforts, she says, noting “It’s an excellent way to connect with my customers and fans of Puppy Cake.” How many times have you thought “somebody should make…” or “why doesn’t anybody sell…”? “People, myself included, love their dogs.
  • FRESH INC.: THE STAFF BLOG  |  TUESDAY, JANUARY 10, 2012
    [Media] Will That Prospect Buy From You?
    Social media contact. person with whom you are communicating on a social media network, such as Facebook or LinkedIn. 6. In terms of creating trust, for example, a face-to-face meeting (as in a “social contact” lead) at a conference trumps a series of online interactions (as in a “social media contact” lead).
  • FRESH INC.: THE STAFF BLOG  |  WEDNESDAY, OCTOBER 31, 2012
    [Media] How to Manage Millennials
    The 26-employee company, which sells an application that lets barhoppers scout out the ratio of male to female patrons at local nightspots, has younger employees in the IT department who are keyed in to social media and are always connected by smartphone. Thirtysomethings prefer email, instant messaging, and videoconferencing.
  • JEFF HILIMIRE  |  WEDNESDAY, FEBRUARY 16, 2011
    [Media] Startups can point to the future
    This morning I’ll be heading over to attend Startup Riot , a one-day conference in Atlanta (put on by my friend @sanjay and fellow Shotputter ) where 50 startups get three minutes each to pitch their business to hundreds of venture capitalists, angel investors, other entrepreneurs and the media. Start-ups Technology startup riot
  • CONVERSIONXL  |  MONDAY, APRIL 13, 2015
    [Media] An Irresistible Offer: 4 Tips to Personalize Your Sales Funnel
    As the study points out: 91% of all US consumers still use e-mail daily, and the rate at which e-mails prompt purchases is not only estimated to be at least 3 times that of social media, but the average order value is also 17% higher. What is an irresistible offer? It’s compelling, it’s powerful and it drives action. Optimized CTAs.
  • UP AND RUNNING  |  THURSDAY, SEPTEMBER 11, 2014
    [Media] How to Get Funding from Billionaire Investor Mark Cuban and Other Stories
    They have maintained their relationship with Kickstarter backers through the platform itself and via such social media platforms as Facebook, Pinterest, Instagram and YouTube, even running successful contests on Instagram, Facebook and Pinterest. Sometimes your business needs money fast. You have to get your hands dirty. Persistence. cities.
  • FRESH INC.: THE STAFF BLOG  |  TUESDAY, NOVEMBER 15, 2011
    [Media] The Art of Spreading a Great Idea
    The following can be applied to a variety of media, but unless you already have a reasonable profile it makes sense to start online: greater access to decision-makers, a broad spectrum of outlets and opportunities to choose from, and most articles last forever and generate a SEO boost. Got great ideas? Here's how. other than their own.
  • LEVERAGING IDEAS  |  FRIDAY, MAY 27, 2011
    [Media] Curated Blog Links: – May 27, 2011
    May 24, 2011 Check Out This Beautiful Presentation About How Media Companies Can Act More Like Startups. Online Advertising Revenues Up 23 Percent Since Q1 2010, Reach $7.3 Billion. May 27, 2011 Attention, shoppers: Men outspend women 9 to 1 on mobile virtual goods. May 27, 2011 Get Your Fucking Bow Ties Ready. billion in Q1, 2011. Fraud.
  • SEEING BOTH SIDES  |  WEDNESDAY, MARCH 14, 2012
    [Media] Signal to Noise - How to Cut Through the Clutter
    Online media blog DigiDay mused that SXSW has gotten so noisy that no one can stand out any more.  We are living in the "NewCo Era", where the combination of the plummeting in the cost to experiment and the explosion of entrepreneurship and disrupting technologies is causing a proliferation of new companies to be formed. Be a contrarian.
  • ARCTICSTARTUP  |  TUESDAY, NOVEMBER 4, 2014
    [Media] Iceland's Datamarket acquired by Qlik
    When studying economics, one issue I came up against was finding a good dataset to run of regressions on. For professionals and more serious researchers it''s still the same story; despite this being the era of big data, it''s still tough to dig through the web to find a quality dataset that fits your needs.
  • BABBLING VC  |  SUNDAY, APRIL 10, 2011
    [Media] It Doesn't Have to Always Be Tech
    There are businessess in real estate, media, finance, hospitality and so forth. I remember a little under 20 years ago sitting with a mentor of mine discussing business and ideas to generate cash. Little had I known at this time that I would be a VC 20 years later. cared even less though about technology. Nope, I didn't finance it.
  • DAVID LEE  |  TUESDAY, MAY 8, 2012
    [Media] Getting Featured
    Social media distribution channels (i.e., And social media/word-of-mouth channels are now stable and robust. Getting “featured” in the iTunes App Store or Google Play is a boon for any mobile app. It can lead to thousands or even millions of downloads in a matter of weeks. Therefore startups naturally covet this.
  • UC BERKELEY  |  THURSDAY, AUGUST 28, 2014
    [Media] LEARN ABOUT THE 2013 T2MA EXPERIENCE IN 3 MINUTES
    Join our mailing list, connect with us on social media, email lester@haas.berkeley.edu or drop by F450 at the Haas School of Business. Get involved with the Lester Center to learn about upcoming events and programs like T2MA. Find out what we can do for you! International UC Berkeley intel technology to market accelerator video
  • FRESH INC.: THE STAFF BLOG  |  WEDNESDAY, DECEMBER 26, 2012
    [Media] 4 Reasons 2013 Will Be a Good Year to Sell Your Company
    Economic Growth It’s hard to see amid all the media babble, but our economy continues to grow, even if it’s growing more slowly than we would like. Dealmaking was slow in 2012, but the stage is set for a rebound. The so-called “middle market” has driven U.S. Corporate credit is becoming more readily available.
  • CRACKING THE CODE  |  MONDAY, JANUARY 16, 2012
    [Media] Cracking The Code: BlablaCar - Travel Revolution
    Popular Media: the key to viral marketing. Cracking The Code. Thoughts from a Venture Capitalist on Software, Software-as-a-Service (SaaS), Cloud Computing, Internet and more. Monday, January 16, 2012. BlablaCar - Travel Revolution. Blablacar is one such example of innovation: with a fast growing community of 1.6m Posted by Philippe Botteri.
  • ARCTICSTARTUP  |  TUESDAY, DECEMBER 23, 2014
    [Media] Save The Date For The Next Level of Arctic15: May 26th - 27th
    Media Presence: The good old joke about the shoemaker without any shoes. Yapp, we did not have enough media at the event, so thank you for brining that up, if you were at the event. Already in talks with the top media rep’s and Dmitri Sarle has become one of the organizer''s of the EU Tech Writer''s group. At least not by a lot.
  • START UP BLOG  |  TUESDAY, MAY 4, 2010
    [Media] the cool thing about blogging
    I’ve had to very quickly pull together a social media straetgy for a project I am working on. The timeline I had was a few hours. I’m certain that only due to the fact that I’ve been an avid blogger for a few years was I able to meet the deadline. Blogging creates great habits.
  • MARKET BY NUMBERS  |  THURSDAY, NOVEMBER 11, 2010
    [Media] The end of the (startup) world as we know it
    think it’s important to understand that there is a new startup reality, that this reality is not based on fads, but represents a fundamental shift — i.e., there is no going back. First, startups are a global phenomenon. Second, startups are cheaper to start. Third, startups are social. Fourth, startups are data-intelligent.
  • FRESH INC.: THE STAFF BLOG  |  FRIDAY, OCTOBER 4, 2013
    [Media] Twitter's $1 Billion IPO Comes With Risks
    That could include more highly-targeted ads served to customers while they are Tweeting, Reiss-Davis says, as well as a richer advertising experience coupled, perhaps, with other media forms like video. Currently, the business depends almost entirely on advertising. In August, Twitter valued its own stock at $20.62. Twitter says.
  • FRESH INC.: THE STAFF BLOG  |  WEDNESDAY, OCTOBER 26, 2011
    [Media] Ghosts of the Google Graveyard
    It's fair to say that Buzz was one of Google's biggest disasters, both because of its legal issues, as well as tepid response from media. These are the spirits of innovation past: 11 products and services that Google axed. Not everything Google touches turns to gold. Here are the 11 most infamous product kills.
  • HUNTER WALKER  |  MONDAY, MARCH 9, 2015
    [Media] Branding, VCs and the ‘Uncanny Valley’
    Content marketing, social media, events and public speaking – there are lots of activities being executed well but the challenge at the heart is “what do you stand for? ” – Wikipedia. For me, this is when an entity – whether person or company – tries to build a brand that rings false and inauthentic.
  • ABOVETHECROWD.COM  |  WEDNESDAY, APRIL 17, 2013
    [Media] A Rake Too Far: Optimal Platform Pricing Strategy
    Despite the fact that Apple had/has industry leading hardware margins on its incredible computing products, Apple felt the need to take 30% of the revenue that was created by its app ecosystem as well as 30% of the revenue from media rentals and sales. However, Amazon owns a digital media business built around Kindle.
  • ENTREPRENEURS-JOURNEY.COM BY YARO STARAK  |  MONDAY, SEPTEMBER 19, 2011
    [Media] The Top 7 Social Engagement Plugins To Drive Free Traffic To Your Blog
    It’s entirely automated and hands-free and gives you an opportunity to bring more social media traffic to the post that otherwise might be simply buried in your archives. The very survival of any blog lies in the hands of its readership. No readership, no blog ; I am sure we can all agree on that. Let me know in the comments!
  • FRESH INC.: THE STAFF BLOG  |  WEDNESDAY, MARCH 19, 2014
    [Media] 4 Massive Mistakes Leaders Make During Downturns
    On March 31, we will choose five winners to receive a copy of Gary Vaynerchuk''s newest book about social-media strategy. Win a Copy of Jab Jab Jab Right Hook In the Comments section below, tell us about the biggest mistake you think a leader can make during sluggish economic times. Contest details. Hasty Hiring. Not Watching Your Profit.
  • OCCAM'S RAZOR  |  MONDAY, JANUARY 9, 2012
    [Media] The 2015 Digital Marketing Rule Book. Change or Perish.
    Why not go from trying to have a Gatorade ad on every TV sports event in the hopes that I'm watching to doing that plus doing social media right and have a direct relationship with me? Oh, and you are right that people bought Kenneth Cole stuff even after the insensitive tweet because only a few people are on Social Media. Get it?
  • FRESH INC.: THE STAFF BLOG  |  THURSDAY, NOVEMBER 10, 2011
    [Media] Avoid a Rick Perry Meltdown
    In the heated race for the Republican nomination, this meltdown gave critics some pretty powerful ammunition (not to mention sparked a media firestorm), but Perry tried to maintain his cool. In the wake of Rick Perry's debate snafu, here's how you can prepare for a big presentation and how to handle those hiccups. uh commerce. and, let's see.
  • FRESH INC.: THE STAFF BLOG  |  TUESDAY, NOVEMBER 26, 2013
    [Media] Impress for Less: 7 Frugal-But-Festive Holiday Gifts
    Social media makes it easier than ever to dazzle with an inexpensive yet extremely thoughtful gift. You don''t need to spend a bundle to make a lasting impression on your clients and customers. The holidays are a great time for small businesses to show how much they appreciate their customers. Found a great deal or tip?
  • FRESH INC.: THE STAFF BLOG  |  THURSDAY, AUGUST 23, 2012
    [Media] How Retro Prices Can Deliver Cutting-Edge Profits
    Being the low-cost provider is never easy--especially when you're a start-up. But the Retro Fitness line of gyms beat the odds. Here's how. A low-cost pricing strategy is tough to swing when you own a small business and there is little scale to economize. You're too small. So I found someone who thinks--and definitely acts--differently.
  • RECENT BUZZES - VC EXPERTS, INC.  |  TUESDAY, MARCH 8, 2011
    [Media] Venture Capital Survey - Silicon Valley Fourth Quarter 2010
    In general, the software industry had the best valuation related-results in 4Q10, followed by the cleantech, hardware and internet/digital media industries, while the lifescience industry trailed. Internet/Digital Media. By Barry J. Kramer and Michael J. Patrick of Fenwick & West LLP. Overview of Fenwick & West Results. Observation.?
  • K9 VENTURES  |  SATURDAY, SEPTEMBER 11, 2010
    [Media] Investment Criteria
    No three-way business models and no content, media, advertising-based companies. 4) Capital Efficient : Ideally companies that need a Seed and Series A, but potentially may not need a Series B or Series C round of financing. Someone on Quora asked me a question regarding my investment criteria for K9.
  • REDEYE VC  |  MONDAY, SEPTEMBER 24, 2012
    [Media] The Dorm Room Fund
    Over the years, we’ve seen amazing companies make it out of Philadelphia’s dorm rooms (Invite Media, Milo and Warby Parker, to name a few), when the capital finds them.  And I'm not the only one that noticed and took advantage of this. As I look at the environment facing today’s dorm room entrepreneurs, I notice a few things. 
  • MUCKER LAB  |  MONDAY, MAY 20, 2013
    [Media] Prevailing Wisdom
    2013 – “Media and content is a hit driven business – we simply don’t invest in it”. (?????). 1994 – “Consumers are fickle and unpredictable. Consumer products and services are hit driven, it’s really hard to build a scalable consumer company”. Internet). eBay). Evernote, Dropbox). 1999 – “The search engine game is over”. Google). Everything).
  • DAVID TETEN  |  THURSDAY, OCTOBER 27, 2011
    [Media] Join us at Venture Shift NY conference, November 17
    Michael Lazerow, CEO and founder of  Buddy Media. I hope to see you on November 17 at  Venture Shift NY , hosted by  Vator and  Bullpen Capital.  We’ll be at  Le Poisson Rouge in New York, and will kick off at 4 pm with an open wine bar until 10 pm.  I’ll be speaking about our approach to investing. David Tisch of TechStars.
  • FRESH INC.: THE STAFF BLOG  |  MONDAY, FEBRUARY 27, 2012
    [Media] Out of Sight, Top of Mind
    Unemployment may be stubbornly high, but talk to anyone in the media and technology industries, and there's a good chance she will complain about how hard it is to find talented people. How to keep a business on track when its top performers are scattered across the map. Caldwell, Idaho. Edmond, Oklahoma. Phoenix. Rapid City, South Dakota.
  • DUCT TAPE MARKETING  |  TUESDAY, JANUARY 21, 2014
    [Media] 5 Operational Tips Every Startup CEO Should Know and Follow
    Consider apps and social media tools that’ll help you expand without spending a lot of money. Morgan Sims is a writer and recent graduate who loves all things tech and social media. Starting a company from nothing is an exciting and nerve-wracking experience. To operate your startup successfully, consider the following.
  • GUY NIRPAZ  |  TUESDAY, DECEMBER 13, 2011
    [Media] 10 Tips for B2B Sales in the Subscription Economy
    Can they easily share it through social media? Social media has the power to sweep many others and help in distribute your message – and it’s free, so you might as well use in your business favor. 5. The subscription-based economy is thriving.  Keep it simple. Ease of use is a key aspect of the subscription economy.  Enjoy.
  • FRESH INC.: THE STAFF BLOG  |  WEDNESDAY, MAY 29, 2013
    [Media] Cheat Sheet for New Google Plus Features
    In fact, even seasoned social media marketers I interact with are still in the dark about many of the posting tools exclusive to the social network. Here are all of the new and classic features of Google Plus all in one cheat sheet. Google Plus groups your friends in Circles, allows in-app photo editing and even provides e-mail notifications.
  • FRESH INC.: THE STAFF BLOG  |  FRIDAY, JANUARY 10, 2014
    [Media] How Not to Nip a Crisis in the Bud: Target's Bad News Keeps Coming
    The longer you wait to break the news of a negative situation, the more likely news outlets and social media will break the situation for you. At a minimum, issue a press release and a statement and be transparent in social media as well. The data breach over the holiday season was almost twice as big as initially believed. locations.
  • YOUNGUPSTARTS  |  TUESDAY, JUNE 5, 2012
    [Media] [Singapore][Event] UP Singapore
    The city challenges will also form the basis of a speaker series at City Camp on 15-16 June, where director of the City Innovation Group, Christine Outram, will deliver a speech on how citizens, with the help of social media and increasingly cheap technologies, are helping in the creation of liveable and sustainably growing cities. City Camp.
  • FRESH INC.: THE STAFF BLOG  |  SUNDAY, DECEMBER 9, 2012
    [Media] 5 Trends to Ignore in 2013
    and Glam Media closed significant rounds. Amid all the forecasts for what next year will bring, here are five business trends you'd be wise to pass up. This article is part of Inc.'s special report on How (and Where) to Make Money in 2013 (and Beyond). Tis the season for forecasting, prediction-making, and soothsaying. It's fun. So don't.
  • VENTURE CHRONICLES  |  WEDNESDAY, FEBRUARY 8, 2012
    [Media] Brands are Lies
    have been thinking a lot about the notion of brands lately, but what I have been focusing on is how the communications revolution we have been participating in, also known as social media technology, is thrusting forward a notion that companies and customers need a better way of talking to each other.
  • FRESH INC.: THE STAFF BLOG  |  FRIDAY, FEBRUARY 22, 2013
    [Media] Holy $#%&: Cursing at Work Might Be Okay
    Passion is subjective—one person’s passion is another person’s crazy,” said Scott Stratten, business author and social media marketing expert. CEO David Farr was taken to task last week for his use of four-letter words. What does your choice to profane or not profane say to your audience? From the Inc.
  • GROWTHINK BLOG  |  TUESDAY, DECEMBER 27, 2011
    [Media] Entrepreneur Questions Answered
    PR: PR is mostly a matter of finding an interesting "hook" that the media finds exciting. Figure out what a listener of the nightly news would find interesting about your product, and use that to pitch multiple media sources. 2. would use PR, contests and sampling. 1. Conduct contests on Facebook. Sampling. Within the premium (i.e.,
  • FRESH INC.: THE STAFF BLOG  |  THURSDAY, DECEMBER 22, 2011
    [Media] Win Bigger in 2012: Analyze Your 3 Best Sales
    And for people selling in more fluid industries–such as media, logistics, digital marketing and services–the change cycle can feel like a turbine. Use these questions to analyze your recent sales performance--both wins and losses--to get more wins in 2012. “Learn from your mistakes.” Who from their side must you meet?
  • READWRITESTART  |  FRIDAY, JULY 6, 2012
    [Media] What Greek Startups Can Teach the World
    At DWEN, the words of Lakshmi Pratury, the founder of Ixoraa Media , really struck me: “To the world you might be one person, but to one person you might be the world.”. Inspired by Riots. Whitehill is founder of Entrepreneur Week , the Greek version of which was inspired by riots protesting the country’s austerity moves. Check the P-List.
  • FRESH INC.: THE STAFF BLOG  |  WEDNESDAY, OCTOBER 2, 2013
    [Media] Why Are E-Book Subscription Start-Ups So Hot?
    For Adler, the real competition is other media sources like movies and music. "At the end of the day, people have pretty limited time," he says. "By providing a better experience, we can ultimately get people reading more books New players are piling into the e-book subscription biz. But wait--don''t libraries already lend e-books for free?
  • FRESH INC.: THE STAFF BLOG  |  FRIDAY, MAY 2, 2014
    [Media] Need to Boost Your Site's Traffic? Master Backlinks
    Most customers talk about your business on social media, so use a tool like Topsy to see who mentions your brand on Twitter. Backlinks still matter -- both for traffic and as an indication of your online reputation. Search engine algorithms constantly change. But backlinks--links from another site to your site--are still important. Respond.
  • DUCT TAPE MARKETING  |  WEDNESDAY, AUGUST 10, 2011
    [Media] Oddly Correct Way of Doing Business – Local Color Video
    Related Posts: The Power of Focus Riding With Niner Bikes Using Social Media to Drive Offline Behavior Tell Me About Your Favorite Local Business The Extraordinary Craft of Story Building. On Friday’s the staff takes to the neighborhood on bikes to deliver freshly roasted coffee beans to area residents.
  • THIS IS GOING TO BE BIG.  |  THURSDAY, MARCH 17, 2011
    [Media] The Myth of SXSW: Why the conference was, is and always will be about people, not about the next big thing
    Its also why you can probably cut your social media strategist budget in half when it comes to the app and brand arms race this conference has become. I just back from my fifth SXSW and if my voice is any indicator, I had a great time. It stems from the Austin conference's reputation for being a kingmaker. What happened in '07. 17 years?
  • FRESH INC.: THE STAFF BLOG  |  MONDAY, FEBRUARY 27, 2012
    [Media] My Favorite Tool for Making Travel Plans
    When I'm planning trips, I don't like relying on online reviews written by strangers. A few months ago, I started using Trippy, a free service that helps me get travel recommendations from trusted social-media contacts. Jake Kloberdanz, founder and CEO of OneHope, a California winery with a social mission, explains how he uses Trippy.
  • BOTH SIDES OF THE TABLE  |  SATURDAY, OCTOBER 6, 2012
    [Media] Why John Frankel Leaned in Early on Klout and Cornerstone OnDemand and What He Sees Next
    23:00  Discussion of California’s social media privacy laws. It all started in 2010 with Klout. Nobody had any sound logic on why Klout would be successful. John laid into a well-honed thesis on why the social web needed a “Page Rank” equivalent for people. His views are expansive and his approach non-traditional. Smart.
  • YOUNGUPSTARTS  |  FRIDAY, SEPTEMBER 20, 2013
    [Media] Legal Issues Behind Running A Small Business
    When she’s not busy writing or working on her friends’ group blog,  Word Baristas , she’s busy monitoring her social media profiles for opportunities. by Melissa Page. If you’re running a small business, you need to be on top of legal basics to make your business successful. Government compliance. Change in business structure. Leases.
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