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FRESH INC.: THE STAFF BLOG [Media] How We Launched a Major Music Festival
| WEDNESDAY, APRIL 18, 2012
We also had press coverage in the New York Times and more than 100 other media outlets worldwide. Within 24 hours of Fireflyfestival.com launching, we had well over $1 million in ticket sales. Here's exactly how we broke into the music festival business. We knew it was the start of our next chapter, of something special. dream big.
DUCT TAPE MARKETING [Media] Why You Don’t Need to Go Viral to Make Video Marketing Work
| THURSDAY, MARCH 13, 2014
Most get around 100-300 views, but site traffic is growing, subscribers are up 75% and I’m seeing increased social media engagement. photo credit: ARMLE via photopin cc. viral video is the dream of many marketers and business owners. One smash hit can transform a business’s reach overnight. The myth of viral for small business.
FRESH INC.: THE STAFF BLOG [Media] 9 Irresistible Viral Marketing Videos
| THURSDAY, APRIL 18, 2013
According to Unruly Media , a U.K-based There are lots of ways to go about putting together a clever YouTube ad. Watch these examples for a little inspiration. An average of 75 million people in the U.S. watch online video every day, streaming almost 40 billion videos every month. Of course, virality is what every business wants. Surprise!
- [Media] Tumblr Is New York's Third Billion-Dollar Start-Up Exit in the Past Year
Other recent, sizeable New York exits include Buddy Media, which was acquired by Salesforce for ~ $690 million and OMGPOP , which Zynga purchased for a ~ $200 million. Who needs Silicon Valley? New York startups are proving that Silicon Valley isn''t the only place where monstrous tech companies can be made. for an estimated $1 billion.
SMALL BUSINESS FORCE [Media] Sales Closing Directions: Learn. Ask. Listen. Repeat (until Understanding). Sell, Don't Tell!
| FRIDAY, JUNE 7, 2013
Dig into key prospect websites and social media to learn as much about their business as possible, including their history, management team, products/services and to determine how your product or service can best help them in their business. For me, I like simplicity. Like the simple directions on a shampoo bottle ("lather, rinse, repeat").
CONVERSIONXL [Media] How To Make Your Brand “Likable” and Win More Revenue
| THURSDAY, OCTOBER 20, 2016
There are, however, proxy metrics you can use, most of them older school metrics like brand mentions, satisfaction scores, and some newer ones like social media mentions and followers, email subscriptions , referrals, and NPS. They follow you on social media. We want other people to like us. It’s a human desire. How can we measure it?
FRESH INC.: THE STAFF BLOG [Media] 4 Massive Mistakes Leaders Make During Downturns
| WEDNESDAY, MARCH 19, 2014
On March 31, we will choose five winners to receive a copy of Gary Vaynerchuk''s newest book about social-media strategy. Win a Copy of Jab Jab Jab Right Hook In the Comments section below, tell us about the biggest mistake you think a leader can make during sluggish economic times. Contest details. Hasty Hiring. Not Watching Your Profit.
- [Media] Specificity: A weapon of mass effectiveness
This is the principle behind my satirical post on the “rules of social media. (In fact that post demonstrates all these techniques!). My single best advice about writing — whether for marketing copy, blogging, a sales pitch, an investor pitch, or even humor, is: BE SPECIFIC. Writer’s Workshop. No generic words. effort.
FRESH INC.: THE STAFF BLOG [Media] You Don't Have to Be an Entrepreneur for Life
| MONDAY, JANUARY 27, 2014
Keeping up your public profile through social media and other means is key to ensuring as many doors as possible remain open to you. The "Cubicle Nation" author talks about her new book "Body of Work" and why she urges entrepreneurs to be "work-mode agnostic". You struggle and strive to pull yourself up on a linear, clearly defined path.
- [Media] 5 Questions to Ask Yourself Before Rebranding Your Business
Social media has been ablaze with people describing the new mascots as “creepy,” “weird,” “scary,” and “dumb.” Three corporate giants made major marketing mistakes last week. Here''s what you can learn from them. Last week was a weird one for corporate mascots. Is It Really Necessary?
BRANDANEW [Media] 6 Marketing Tips that Can Make Lead Generation Easy
| FRIDAY, SEPTEMBER 2, 2016
You can get insight into what the customer wants through Quora and other social media. A lot of people have problems with marketing because they often don’t understand it all too well. The whole world of marketing can be confusing. correctly set-up marketing network can make lead generation easy. Invest in online networking. Final Thoughts.
DUCT TAPE MARKETING [Media] Weekend Favs September Ten
| SATURDAY, SEPTEMBER 10, 2011
Roost – Nice tool for businesses wanting to easily create social media campaigns across Facebook and Twitter. Weekend Favs September Ten This content from: Duct Tape Marketing. The photo in the post is a favorite for the week from Flickr. Image: Brush Creek after the rain - iPhone John Jantsch. found some great new ones here.
UP AND RUNNING [Media] Small Business Alert: Are You Ready for Small Business Saturday?
| FRIDAY, NOVEMBER 18, 2011
The Small Business Saturday Facebook page features tools for both small business owners (email marketing tools, social media tips) and consumers ($25 statement credit, local small business locator). Palo Alto Software is proud to be a part of Small Business Saturday and wants to help your small business make the most of this historic event.
- [Media] 5 Strategies To Make Your Solution Really Memorable
Successful product differentiation requires a conscious and continuous effort, including listening on the right social media channels, being consistently helpful to your customers, and continuous innovation. Yet true product differentiation in the eye of the customer is rarely achieved. Quantify the difference for your customers.
GROWTHINK BLOG [Media] Salesforce Acquires Radian6: How to Earn $2,850/hour
| TUESDAY, APRIL 19, 2011
CRM giant Salesforce.com just acquired Radian6, a social media monitoring platform, for $326 million. Pretty cool for co-founders Chris Newton and Chris Ramsey. Even though Chris and Chris only owned a small percentage of Radian6 after raising rounds of venture capital, they will still walk away with $14 million each according to CBC News.
BOTH SIDES OF THE TABLE [Media] Why VCs Should Stop Trying to be Perfect
| SATURDAY, JANUARY 18, 2014
My friend is very accomplished (much more than I) but he is relatively unknown in certain tech & digital media crowds. In my recent post “ Why Am I So Lucky? Why You Need to Be Sure You’re Not the Sucker ” I talked about how VCs (or other investors) get deals sent to them and how to interpret a referral. Avoid the herd.
YOUNGUPSTARTS [Media] [Infographic] 10 Types Of People You Meet At Conferences
| MONDAY, AUGUST 5, 2013
There are the entrepreneur types hoping to meet potential investors and pitching their product to whoever would listen, to the social media maven who’s there to broadcast event proceedings (and their involvement). We’ve all been there. Many of those conference-goers would certainly fall into certain stereotypes. Which one are you?
OCCAM'S RAZOR [Media] Digital Marketing & Analytics: Five Deadly Myths De-mythified!
| WEDNESDAY, MAY 27, 2015
Per our friends at Wikipedia, Programmatic encompasses an array of technologies that automate the buying, placement and optimization of media inventory. While it made a ton of sense, no sane person would say that we could do anything close to that using the media platforms of the time. My hope is that 1. The web is dead. Cookies!
DUCT TAPE MARKETING [Media] Weekend Favs March Twenty Eight
| SATURDAY, MARCH 28, 2015
Spent some time this week at Social Media Marketing World in San Diego. Weekend Favs March Twenty Eight written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing. The photo in the post is a favorite for the week from Flickr or one that I took out there on the road. DTM Favs AutoPilot DashThis Zeef
FELD THOUGHTS [Media] Book: Red Notice: A True Story of High Finance, Murder, and One Man’s Fight for Justice
| SATURDAY, NOVEMBER 26, 2016
After the election, I took a break from social media. Prior to this election cycle I rarely read online news and almost never watched news on TV, so that was easy to stop as well. needed some emotional distance from the election and decided I wanted some intellectual distance as well. In the past 24 hours I’ve read a must read.
- [Media] 4 Customer Decision Moments And How To React To Each
Of course you want your customer to come back, but the best ones also become your evangelists in bringing their friends to you, and broadcasting their positive experiences to the world through social media. Today’s customers are much more in control of their buying decision, as they have more choices and more information than ever before.
THE PRODUCT GUY [Media] How to Land the Best Job as a Product Manager?
| SUNDAY, DECEMBER 28, 2014
He is a technically sound person, equipped with the knowledge on various upcoming web technologies, including social media, product design, web design and development. Written by Guest Author: Saurabh Tyagi. Many people want the title Product manager. It sounds and reads suave and impressive. Read product management books.
- [Media] How to Be a Visionary Thinker
Create surveys in social media, talk to people, and ask your customers about their needs. 3. Are you bringing home the paycheck of your dreams? You can get paid well for doing what you love when you tap into the visionary within. When we entrepreneurs talk about "the dream," we are not talking about a fantasy, like winning the lottery.
THE PRODUCT GUY [Media] From Associate to Senior Levels–New Product Management Opportunities
| SATURDAY, NOVEMBER 5, 2016
Digital Junior Associate @ Galvanized Media (New York, NY) Keywords: Media, Product Management, Project Management, Technology, Web [link] Filed under: product jobs Tagged: product management. If you are a great product person looking for a great product job, or vice versa, check out our job board. Check out this week’s newest, below….
THE PRODUCT GUY [Media] Featured Jobs in Product Management #prodmgmt
| SATURDAY, JUNE 11, 2016
Senior Project Manager (Product) @ Gin Lane Media (New York, NY) Keywords: BOSS!, Director of Product @ PCMag (New York, NY) Keywords: Audience Growth, Content, Digital Media, Innovation [link]. If you are a great product person looking for a great product job, or vice versa, check out our job board. Product Owner @ Olapic, Inc.
THE PRODUCT GUY [Media] Spring into new Product Management Job Opportunities
| SATURDAY, APRIL 16, 2016
Product Manager, Advertising Products @ MLB Advanced Media (New York City) Keywords: adtech, advertising, product, video [link]. Product Manager, Partner Solutions @ MLB Advanced Media (New York City) Keywords: Connected Devices, OTT, Video [link] Filed under: product jobs Tagged: product management. product jobs product management
VENTURE CHRONICLES [Media] Link Post (weekly)
| SUNDAY, FEBRUARY 12, 2012
70% of Companies Ignore Customer Complaints on Twitter | social crm | Social Media Consulting – Convince & Convert. tags: blog twitter research. Culture Eats Strategy For Lunch | Fast Company. Love this. tags: blog culture strategy leadership. Get Satisfaction Wins An App Award – Articles – AppAppeal. tags: blog. Blogs
FRESH INC.: THE STAFF BLOG [Media] How to Get Remote Teams to Work Together
| TUESDAY, OCTOBER 22, 2013
The CEO of a company the works remotely shares his secrets for overcoming the challenges of working remotely. Researchers at Carnegie Mellon University claim to have found that “[c]lose proximity improves productivity in all cases,” for instance. What’s behind this seeming contradiction? He offered three suggestions.
FELD THOUGHTS [Media] Zayo Group – One of Boulder’s Amazing Startup Stories
| WEDNESDAY, JULY 31, 2013
sought to mimic his propensity to leverage social media. I’m intensely proud of both the amazing startup community in Boulder as well as the many significant companies that have been – and are being – created in the little town of 100,000 people I call home. Dan Caruso, the co-founder/CEO of Zayo Group , is one of them.
FRESH INC.: THE STAFF BLOG [Media] This Startup Is Shaking TV Networks--All the Way to the Supreme Court
| THURSDAY, APRIL 17, 2014
For most of Aereo''s three-year lifespan, the little, 115-person company has been under legal assault by the same media titans that urged the Supreme Court to take up the case: Disney/ABC, CBS, NBC, and Fox, among others. In its three-year lifespan, Aereo has angered all the major TV networks, major-league sports, and the government. And D."
FRESH INC.: THE STAFF BLOG [Media] Keep Your Customers Coming Back
| WEDNESDAY, MARCH 28, 2012
This book dives into how to use social media platforms to attract new business and job opportunities While results and ROI may be critical to keeping clients, building positive relationships proves to be the most important. Relationships. In business, that single word may be the most important. And that's just the beginning. Looking for more?
- [Media] The Short Shelf Life of a Facebook Post
Here's something from IDC program vice-president of media and entertainment Karsten Weide: Facebook's domestic advertising growth has slowed dramatically, from growth rates in the 60s% in the first three quarters of 2011 to 30% in 4Q11 and now to just 21.2% in 1Q12. A new report reveals just how long your Facebook posts make an impact.
- [Media] Avoid Startup Opportunity Bubbles Ready To Burst
Social media darling Twitter is the most fragile of these bubbles. In finance, a bubble is too much money chasing assets, greater asset production and a herd mentality. In all these cases, a bust is inevitable, and everyone loses. Overconfidence. In finance, “this time is different” is the beginning of a new bubble. Supply and demand ignored.
FRESH INC.: THE STAFF BLOG [Media] Case Study: Startup Lessons From a Dorm-Room Startup
| TUESDAY, FEBRUARY 25, 2014
Wallace’s NutraClick started in 2008 as digital marketing firm Hungry Fish Media and evolved into “a multi-million dollar supplement firm.” Wallace launched Hungry Fish Media from his Harvard dorm room to deliver online marketing campaigns that yielded “millions of unique visitors per month.” Be gritty.
- [Media] 5 Tips for Creating a Winning Presentation
Earlier this year, I had a presentation to do about the wonders of combining email marketing and social media to grow your business. I put together what I thought was a pretty nice deck with some great how-tos. From no projector to awful audio, it's not uncommon to be faced with unexpected "gotchas" when giving a presentation.
- [Media] Startups Need the Right Team Mindset to Survive
These game changes include using social media, to provide real-time two-way communication; cloud computing, which enables efficient, lower-risk automation of business processes; and the millennial mind-set, which does not tolerate anything that moves at a snail’s pace. John M. Leverage the game changers to gain the speed you need.
SMALL BUSINESS FORCE [Media] "First Perceptions" Are Critical. Your Image Can Drive Market Success!
| TUESDAY, DECEMBER 28, 2010
Social media is important in expanding your image and driving your message. Use other social media like Twitter and Facebook to further your image and drive traffic to both your blog and your website. Cross link all social media. When it comes to image, perception IS reality. And first "perceptions" are critical.
THINKING ABOUT THINKING [Media] Venture Capital (VC) Blog Directory – 2011 Edition
| WEDNESDAY, JANUARY 19, 2011
Todd Klein ( @tdklein ), Legend Ventures, Media VC. Boris Wertz, w media ventures, w media ventures. This is the 4th edition of the Venture Capital Blog Directory ( 1st edition , 2nd edition , 3rd edition ). This directory includes 149 venture capital, microVC/seed, and growth equity blogs. Monthly Uniques) . 5,993). 1,353).
DUCT TAPE MARKETING [Media] Weekend Favs April Sixteen :: Small Business Marketing Blog from.
| SATURDAY, APRIL 16, 2011
SIMPLE, EFFECTIVE AND AFFORDABLE SMALL BUSINESS MARKETING Home About Consulting Products Programs Workshops Blog Resources Contact Subscribe by RSS Subscribe to Duct Tape Marketing by Email Small Business Week 2011 Our winners! The Referral Engine – Teaching Your Business to Market Itself – by John Jantsch. Steps to Successful Fac.
FRESH INC.: THE STAFF BLOG [Media] Editors' Picks: Our Top Videos of 2012
| FRIDAY, DECEMBER 21, 2012
best videos of 2012, we considered a combination of those that garnered the most plays, the most likes, shares, and comments on social media--as well as votes from our on-staff editors. Before the year's out, catch our standout videos of the last 12 months. Richard Branson, Barbara Corcoran, Alexis Ohanian, Gary Vaynerchuk--and more. Enjoy.
YOUNGUPSTARTS [Media] The 20 Coolest CoWorking Spaces In The U.S.
| SUNDAY, AUGUST 5, 2012
startups, social media firms, advertising and PR companies, and more. Although there are several locations, even as far from NYC’s Soho as Los Angeles and San Francisco, the WeWork’s flagship is still the most impressive, offering an overwhelmingly collaborative community for startups, especially media and fashion companies. HeraHub.
FRESH INC.: THE STAFF BLOG [Media] 10 Women to Watch in Tech in 2013
| TUESDAY, JANUARY 29, 2013
Pincus, with a background blogging about design and working for large media companies, is in charge of strategy and focused on scouting new initiatives and partnerships. They're busy working on everything from ingenious devices to artificial intelligence to truly targeted mobile advertising. It's going to be a big year for these women.
NEXTWALA [Media] Learning from Slideshare's Founders
| TUESDAY, MAY 8, 2012
All the media hype about the two communities being at loggerheads with each other is overdone. (Source: Marttj ). Published on VCCircle ]. have worked with the Slideshare team, as a user, investor and board member at different times, from 2008 till late last year. I appreciated their willingness to work with me and be patient.
CHRIS DIXON [Media] The time to eat the hors d’oeuvres is when they’re being passed
| MONDAY, SEPTEMBER 3, 2012
In the M&A markets, the most extreme example is probably in adtech, where there were waves of acquisitions in ad exchanges (DoubleClick, RightMedia, Avenue A), then mobile ads (AdMob, Quattro), and then social advertising (Buddy Media, Wildfire). The arguments underlying it are mathematically elegant and have been widely popularized.
FRESH INC.: THE STAFF BLOG [Media] Global Spending on Mobile Advertising To Reach $18 Billion in 2014
| TUESDAY, JANUARY 21, 2014
As companies compete for customers'' attention, the mobile ad market will continue to be robust while ads in traditional media will shrink. Improving market conditions will cause spending to increase to $41.9 by 2017, a Gartner report predicts. Worldwide spending on mobile advertising is expected to hit $18 billion this year, up from $13.1
- [Media] 13 of the Best Startup Financial Decisions
Shahzil (Shaz) Amin, Blue Track Media, LLC 2. Originally published in Technori. What’s the best financial decision that you’ve made for your company in the last six months?” Here are their tips for making the best startup financial decisions. 1. Raised the roof I gave my employees raises across the board. Why not share the success with them?
THE NEXT WEB [Media] Entrepreneurial events firm Summit Series acquires Utah’s Powder Mountain ski resort for $40m
| TUESDAY, MAY 7, 2013
In April 2008, the Summit Series’ beginnings began dubiously when 22-year old media entrepreneur Elliott Bisnow invited the nation’s top entrepreneurs out for a ski weekend to Utah’s Alta resort and put the entire bill on his credit card. About an hour’s drive from Salt Lake City, lies Utah’s Powder Mountain.
FRESH INC.: THE STAFF BLOG [Media] SOPA Lives On.Through Google
| THURSDAY, AUGUST 23, 2012
The new policy focuses on demoting websites that pirate content while promoting legitimate rich media sources. Copyright removal notices, a system that allows content owners to notify Google if their media has been posted without permission, has been an integral part of YouTube that has kept complaints against the search engine to a minimum.
DUCT TAPE MARKETING [Media] Marketing Is The Ongoing Operation of a System
| THURSDAY, JANUARY 19, 2012
Marketing Is Your Most Important System Become a Duct Tape Marketing Coach Another Group of Duct Tape Marketing Coaches Social Media System with Chris Brogan. Marketing Is The Ongoing Operation of a System This content from: Duct Tape Marketing. We won’t rest until you get this thing built! Get More Details and Enroll here.
DUCT TAPE MARKETING [Media] Did Google Just Create the Click to Schedule Ad Unit :: Small.
| THURSDAY, JUNE 9, 2011
SIMPLE, EFFECTIVE AND AFFORDABLE SMALL BUSINESS MARKETING Home About Consulting Products Programs Workshops Blog Resources Contact Subscribe by RSS Subscribe to Duct Tape Marketing by Email Small Business Week 2011 Our winners! The Referral Engine – Teaching Your Business to Market Itself – by John Jantsch. Steps to Successful Fac.
DUCT TAPE MARKETING [Media] Using Forums to Market New Products and Services to Existing Customers
| FRIDAY, JULY 18, 2014
One of the best tools for learning more about customers who already use your products and services is social media, with Internet forums being one of the more dependable tools for gathering information. one-third of marketers are looking to social media and Internet forums as the platform of choice to reach customers. Internet Forums.
DAVID TETEN [Media] The Best Movies About Real Business, Not Hollywood’s Version of Business
| SUNDAY, FEBRUARY 1, 2015
Media and entertainment is a $1.9 This is an amazingly short list, when you consider how fecund the media industry is. Eric Ries likes to asks audiences who has seen a movie about a startup. Normally everyone has seen “The Social Network”. Act 1: a protagonist with a bold idea and excellent timing for the idea. His answer? FICTION.
DAVID TETEN [Media] How to Get World Class Experts to Support Your Company
| FRIDAY, SEPTEMBER 5, 2014
Like many established finance & media companies, GLG knows that the tech startup sector is a growing part of the economy. They work a broad range of sectors — including education, media, fintech, and healthcare. This can suck up huge amounts of your scarcest resource, time. Or, you can go straight to the source.
READWRITE.COM [Media] Let's All Shed Tears For The Crappy Startups That Can't Raise Any More Money
| MONDAY, DECEMBER 3, 2012
© 2012 SAY Media, Inc. Sections. Social. Mobile. Enterprise. Cloud. Small Biz. About. Contact. Advertise. Privacy. Search. Follow us. Share. Share… on Facebook. on Twitter. on Google+. on Linked in. by Email. Social. Mobile. Enterprise. Cloud. Small Biz. Hot Topics. Microsoft. iPhone 5. Hurricane Sandy. Politics. YouTube. About.
ABOVETHECROWD.COM [Media] Investors Beware: Today’s $100M+ Late-stage Private Rounds Are Very Different from an IPO
| TUESDAY, FEBRUARY 24, 2015
All of this suggests that we are not in a valuation bubble, as the mainstream media seems to think. [An edited version of the following blog post originally appeared in a modified form in the pages of the weekend edition of the Financial Times last Saturday. ]. Conversely, these late stage private rounds have no such pageantry or process.
- [Media] Why Mindshare Matters More Than Market Share
He had hired extra staff, placed ads with local media, and planned a huge day, only to have it dashed by a typo someone at my company made. The best gauge of a company's longterm health? Mindshare. Here's what I mean, and three ways I earn it. At Metal Mafia, the jewelry wholesale company I founded, we focus on winning "mindshare" instead.
YOUNGUPSTARTS [Media] Survival Checklist For New Solopreneurs
| TUESDAY, NOVEMBER 17, 2015
Whether it’s on social media, your website, or in advertising, having a clear brand voice will generate a positive customer experience and reduce confusion about who you are and what you offer. by Donovan Janus, founder of 17hats. The hard part is over! Ask yourself “what is my product/service doing that no one else is?” Create a roadmap.
YOUNGUPSTARTS [Media] Young Entrepreneurs Can Teach ‘Old Business Dogs’ Some New Tricks
| MONDAY, APRIL 30, 2012
USF offers online marketing courses including, search engine marketing, affiliate marketing training , social media training, mobile marketing and more. To learn more about University of San Francisco’s certificate programs visit www.usanfranonline.com. So what is the secret to their success and can anyone imitate it? Secrets to Success.
YOUNGUPSTARTS [Media] Breaking Into Mobile Commerce
| THURSDAY, MARCH 22, 2012
With social media on the rise, and a new technology becoming available every day, your company is required to conform. by Jessica Sanders, Chonies. Mobile commerce is the newest addition to the small business family, and worth considering. Why It’s Important. What Customers Want. Your customers want to access to you at their will.
THE PRODUCT GUY [Media] Introducing Product Management to your Organization
| TUESDAY, FEBRUARY 3, 2015
have 20 years experience developing and growing products and services for companies of all sizes in the mobile, enterprise, e-commerce, media and education sectors. In our a recent live stream from one of our mentors of The Product Mentor , Jordan Bergtraum, lead a conversation around “Introducing Product Management to your Organization”.
DUCT TAPE MARKETING [Media] Two Ways User-Generated Content Can Keep Your Brand Relevant
| THURSDAY, SEPTEMBER 29, 2016
Fairly, their choice of marketing strategy is justifiable with all these successful user-generated content campaigns trending in various social media platforms. User-generated content is pervasively dominating social media as if it were an epidemic outbreak, which is good. Understanding UGC: Its Essence and Its Capabilities. Marketo.
OCCAM'S RAZOR [Media] See-Think-Do: A Content, Marketing, Measurement Business Framework
| MONDAY, JULY 22, 2013
Or perhaps you want to sign up for their blog, or follow them on social media or… any of a bunch of other things. Hmm … "We are not really sure what we are doing, maybe we should ask Jay the intern who's our Social Media Guru-in-Residence?" seconds)" for business framework on Google today. promise.
DUCT TAPE MARKETING [Media] Content Marketing for Brand Engagement and Demand Generation
| THURSDAY, AUGUST 29, 2013
For content distribution, use a combination of email, social media, SEO, PPC, content syndication, trade shows, sales reps, PR, and partners. Digital marketing has enabled brands greater control in sharing information and entertainment with customers, making content marketing an increasingly common marketing vehicle for brands.
FRESH INC.: THE STAFF BLOG [Media] Get the Most Bang for Your Marketing Buck: 3 Ways
| MONDAY, NOVEMBER 11, 2013
One sales person can easily sell a product to a few customers without the need for websites, social media, advertising or even a business card. Marketing dollars are a terrible thing to waste. Here are three powerful tips for getting the most from what you spend. For many companies, marketing seems like the department of magic. moment.
WWW.READWRITEWEB.COM [Media] Bye, Bye Waterfall: 5 Steps to Implement Responsive Web Design
| THURSDAY, MAY 10, 2012
social media. ReadWriteHack. ReadWriteWeb. Channels. ReadWriteStart. ReadWriteBiz. ReadWriteEnterprise. ReadWriteCloud. ReadWriteHack. ReadWriteMobile. ReadWriteHack. Archives. Twitter. Facebook. Bye, Bye Waterfall: 5 Steps to Implement Responsive Web Design. By Travis Sheppard / May 10, 2012 06:05 AM / View Comments. Tweet. Step 1: The Plan.
DUCT TAPE MARKETING [Media] How to Create the Ultimate Customer Experience
| WEDNESDAY, JULY 27, 2011
Why Social Media Doesn’t Matter Anymore. How to Create the Ultimate Customer Experience This content from: Duct Tape Marketing Everyone talks about creating a great customer experience, but few people really deliver one that’s special in any way. What if you delivered products on a bike? What if you included more than they expected?
YOUNGUPSTARTS [Media] [Infographic] 10 Futuristic Jobs That Barely Exist
| FRIDAY, DECEMBER 13, 2013
Here’s an infographic look at ten of the potential jobs in the future that either do not exist as yet (such as space tour guides) or some, like the social media manager or web user experience manager, are still in its infancy: [ Infographic credit: by Kaplan Business School ]. common complaint among some graduates?
READWRITE.COM [Media] Don't Write Off Relational Databases For Big Data Just Yet
| WEDNESDAY, JANUARY 23, 2013
© 2013 SAY Media, Inc. Sections. Social. Mobile. Enterprise. Cloud. Small Biz. About. Contact. Advertise. Privacy. Search. Follow us. Share. Share… on Facebook. on Twitter. on Google+. on Linked in. by Email. Social. Mobile. Enterprise. Cloud. Small Biz. Hot Topics. Microsoft. iPhone 5. Hurricane Sandy. Politics. YouTube. About.
WWW.FASTCOMPANY.COM [Media] How Algorithms Rule The World
| WEDNESDAY, AUGUST 29, 2012
The Rules of Social Media. Skip navigation. Fast Company. Subscribe. Newsletter. Search. Stumbleupon. linkedin. Google+. Co.DESIGN. Co.CREATE. Co.EXIST. Co.LEAD. TECHNOLOGY. MOST CREATIVE PEOPLE. MAGAZINE. Fast Talk. How Algorithms Rule The World. By Arnie Cooper | August 29, 2012. There was a lot to tell,” says Steiner. Christopher Steiner.
YOUNGUPSTARTS [Media] 7 Reasons Businesses Need Expert Online Visibility
| MONDAY, NOVEMBER 17, 2014
She’ll check out basic contact details, review your website, bring up business reviews, and even peek into your social media. Whether we like it or not, the current “word-of-mouth” in this day and age is based in online reviews, social media shout outs, and blog mentions. by Russell Wallace, founder and CEO of 29 Prime, Inc. online.
SMALL BUSINESS FORCE [Media] Want to Sell More Customers? Make It About Them!
| SUNDAY, AUGUST 19, 2012
to social media. Such a simple concept, but so hard for entrepreneurs and small business owners, so passionate about their product or service, to understand. So, they overwhelm the customer message with buzzwords and industry jargon and the answer to the critical customer question � "what can this do for me?" gets lost. The result?
YOUNGUPSTARTS [Media] 31 Great Ways Universities Are Using Google+
| THURSDAY, APRIL 26, 2012
Social media resources like Google Plus offer a great opportunity for growth in education through collaborative work, communication, and camaraderie. Many of today’s universities have recognized this incredible potential, and have put G+ to work on campus. Hangout office hours. Don’t feel like heading to campus in the middle of a snowstorm?
DUCT TAPE MARKETING [Media] Why Online Reviews Should Be a Part of Your Referral Marketing Program
| MONDAY, APRIL 4, 2016
These include website design, search engine optimization, social media management, reputation management, and lead generation services Why Online Reviews Should Be a Part of Your Referral Marketing Program written by Alex Boyer read more at Duct Tape Marketing. Developing a strong referral program is vital for many businesses. Summary.
ARCTICSTARTUP [Media] Real Life VR Testing In Helsinki
| MONDAY, MARCH 14, 2016
The demos here scanned pictures and displayed both static and interactive multi-media content in your surrounding. SCOPE OF MEDIA - Nokia - Ozo 360° camera. This system is meant for professional use and is a waypoint towards what the next form of consumer media will look like. This makes the media houses recognize value.
ARCTICSTARTUP [Media] EzyInsights Measures Engagement over Likes
| THURSDAY, SEPTEMBER 19, 2013
What''s important in your social media strategy, likes, or actual engagement? That''s the question EzyInsights claims they have the answer to as they start pushing their social media analytics tool out on the market. What Ezy Insights focuses on is on comments, shares, and likes on posts.
FRESH INC.: THE STAFF BLOG [Media] America: No Longer the Land of Opportunity?
| THURSDAY, NOVEMBER 29, 2012
National media would surely follow, unleashing creative ideas available to millions of Americans. And I can assure you, once guaranteed access to customers and national media exposure is achieved, venture capitalists and angel investors will open their wallets to fund many of these innovative ideas.
DUCT TAPE MARKETING [Media] Content As a Business Model
| WEDNESDAY, OCTOBER 28, 2015
Look around today and you’ll find numerous brands such as Copyblogger, Social Media Examiner and Mashable built first and foremost on content and only after a community coalesced did they find a way to monetize what the community demanded. Content As a Business Model written by John Jantsch read more at Duct Tape Marketing.
ROB GO [Media] There Are No Shortcuts, It’s All Hard Work
| MONDAY, SEPTEMBER 10, 2012
Likewise, over the last 5 years, consumer applications and social media has been all the rage. I find it really interesting to see how investors and entrepreneurs shift their money and efforts from one sector to the other. For example, when I started in venture, very few investors thought e-commerce was interesting. For example: Sector.
YOUNGUPSTARTS [Media] Advancing Your Startup: Simple Technologies That Will Help Any Growing Business
| WEDNESDAY, NOVEMBER 16, 2016
Social Media. According to PEW Research , 20 percent of employees rely on social media sites on the Internet to help them connect with others to solve work-related problems and improve overall performance while on the clock. Cameron Johnson is a business consultant and social media expert. by Cameron Johnson. Conclusion.
FRESH INC.: THE STAFF BLOG [Media] How Ideas Gain Traction
| WEDNESDAY, MARCH 5, 2014
People don''t get initially excited--especially in the media--about the concepts," he tells Butman. Just as important as the idea itself is the entrepreneur behind it--and the skill, passion, and effort she provides. So far, the Foundation has funded 829 projects. (In other words, it has granted $829,000.) They get excited about the people."
VERSION ONE VENTURES [Media] Introducing our latest investment: Dwellable, mobile-first vacation rentals
| TUESDAY, JUNE 10, 2014
He also co-founded Cubeduel, a site that lets you rank your co-workers and Strangeberry, a digital media startup that was acquired by TiVo in 2004. Sometimes, you need to wait a long time for the chance to invest in an outstanding founder. I met Adam Doppelt five years ago. Dwellable’s listing pages are cleanly laid out and intuitive.
SEEING BOTH SIDES [Media] Signal to Noise - How to Cut Through the Clutter
| WEDNESDAY, MARCH 14, 2012
Online media blog DigiDay mused that SXSW has gotten so noisy that no one can stand out any more. We are living in the "NewCo Era", where the combination of the plummeting in the cost to experiment and the explosion of entrepreneurship and disrupting technologies is causing a proliferation of new companies to be formed. Be a contrarian.
CROWDSPRING BLOG [Media] Weekend Reads: Besting Giants
| FRIDAY, JULY 8, 2016
Check out this super interesting write up about what Facebook’s Safety Check says about social media’s role in our lives. It’s gettin’ close to quittin’ time, folks. It’s been a long week, and we hope you get a chance to unplug and recharge over the next couple of days. That’s our game plan, anyway.
YOUNGUPSTARTS [Media] 5 Small Business Mistakes And How To Fix Them
| TUESDAY, JANUARY 26, 2016
You picked up supplies, cleaned, delivered products, did accounting, paid bills, posted social media, delivered ads, checked on insurance and answered emails, when you suddenly realize that doing it all yourself doesn’t really make any money. By Lea Schneider. At home, you wouldn’t feel as though you must do every single chore on your own.
FRESH INC.: THE STAFF BLOG [Media] Managing the Increasingly Blurred Line Between Editorial and Advertising
| MONDAY, NOVEMBER 4, 2013
Audiences for CNN, MSNBC, and Fox News pull in viewers with a median age of 60 or above, according to media research company Nielsen. In two years, Buzzfeed (designed to stimulate social media with listicles: "25 Crazy Things.") has nearly tripled its monthly unique visitors, from 4.3 million to 19.3 million. What’s the danger?
FRESH INC.: THE STAFF BLOG [Media] Advertisers Still See TV as the Best Way to Reach Consumers
| MONDAY, JANUARY 27, 2014
During the first three quarters of 2013, global advertisers spent more money on television ads than any other media type by far--even despite massive growth in Internet ad spending, according to Nielsen''s quarterly report. As far as advertisers see it, television is still the most effective medium for getting their messages to consumers.
UP AND RUNNING [Media] 9 Things That Take a Pitch From Good To Great
| FRIDAY, JANUARY 24, 2014
Investors want to hear about your first customers, other investments put into the company (including your own sweat equity), key media placement, signed letters of intent (LOI) to purchase/partner, product and customer milestones, key hires, etc. I’ve seen hundreds of business pitches, and most of them—at best—are just okay. To whom?
DUCT TAPE MARKETING [Media] How to Get Paid for Everything You Do
| TUESDAY, SEPTEMBER 23, 2014
Related posts: Blending Paid Social with Organic Social Now that social media participation has become an integral aspect. How to Get Paid for Everything You Do written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing. photo credit: Historias Visuales via photopin cc. Get paid to provide a service.
AWEISSMAN.COM [Media] The Great Fragmentation
| FRIDAY, AUGUST 31, 2012
A few weeks ago my partner Albert Wenger wrote about Facebook being unbundled: "Facebook's Real Mobile Problem: Unbundling" where he opined that "mobile devices are doing to web services what web services did to print media: they unbundle." They disintermediate incumbent industries but also do the same to any new attempts at re-aggregation?
- [Media] Lessons From 5 Company Blogs Actually Worth Reading
Ask us nicely on Facebook or Twitter," which just keeps engagement on social media rolling. Plenty of companies have blogs. The question is, does anyone read them? Here''s how the good blogs get readers--and keep them coming back. smartly-executed company blog is a valuable asset. Smartly executed" are the operative words, however.
- [Media] How Will You Be Remembered?
And let''s talk about social media. love social media. You''ll be remembered for your behavior, not your credentials. So what impression are you making? On Sunday afternoon my family took a walk through a cemetery near where I live in Switzerland. It was a lovely day, and we all find cemeteries fascinating places. Fully nude.
ARCTICSTARTUP [Media] Slush 2016 Ticket Sales Start
| THURSDAY, APRIL 21, 2016
Editor's note: While there is still 7 months until Slush – and its good to get your tickets early – we do offer a matchmaking conference for the startups, investors, corporations and media in just 6 weeks in Helsinki. Slush started sales of tickets for the largest startup conference in Nordics which will take place Nov 30 - Dec 1.
- [Media] Entrepreneurs Need to Brand Themselves First
Social media such as Facebook, Twitter, and blogs, connect your customers to one another, and you, twenty-four hours a day, seven days a week. Starting a business is usually the result of a personal dream or need. Investors tell me that they invest in people, more than the idea. So what does it mean to “brand yourself?” Marty Zwilling.
FRESH INC.: THE STAFF BLOG [Media] 5 Ways to Keep Employees From Becoming Competitors
| TUESDAY, FEBRUARY 4, 2014
He started Avocado, a social-media platform that allows couples and loved ones to stay connected. To retain highly engaged, entrepreneurially spirited employees, you must learn what makes them tick. New companies aren''t built by tinkerers in garages. Instead, startups emerge from big established companies. They thrive on networking.
DUCT TAPE MARKETING [Media] Weekend Favs May Twenty Six
| SATURDAY, MAY 26, 2012
Seek or Shout – the new online community for media and PR professionals. My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you check them out if they sound interesting. Image sjdunphy via Flckr CC.
SEEING BOTH SIDES [Media] Your LTV Math is Wrong
| SATURDAY, OCTOBER 24, 2015
Instead, there is real cost to produce this revenue: a cost of service, processing, data, storage, media, overhead whatever. There has been a lot of good stuff written over the years on the topic of calculating customer lifetime value (LTV). One important component to an LTV calculation is the churn rate or cancellation rate. Conclusion.
FRESH INC.: THE STAFF BLOG [Media] 4 Lessons From One of the World's Smartest Entrepreneurs
| TUESDAY, AUGUST 13, 2013
We reached out to AdMob (acquired by Google), Quattro (bought by Apple), and Millennial Media Millennial Media -- which went public. A serial entrepreneur talks about the four things you should know before starting a company. What is smartness? There are different kinds for different human endeavors. Berkeley. ” 2. ” 3.
DSHEN [Media] What's the Real Problem with Your Startup? - DShen's Blogs
| SUNDAY, APRIL 24, 2011
betaworks - next generation media company. The Advanced Marketing & Media Group - helping marketers manage their data. Cucina Media - and its publishing platform, Public Square. Lotame - social media behavorial targeting. The Web and the World of Business. Observations on doing business in the world of Web 2.0. Yahoo!
FAIRSOFTWARE'S BLOG [Media] Are We In a Startup Bubble?
| SATURDAY, MARCH 12, 2011
If that happens, the backlash in the media could be as severe as the current hype, and take down healthier Internet startups with them — for instance, I do think that Facebook’s valuation is reasonable, especially considering they are beating Google at their own game. Let’s go back to fundamentals.
SMALL BUSINESS FORCE [Media] To Build and Own Your Market, Become One with Your Customer!
| FRIDAY, MARCH 29, 2013
Whether that be through your website, a blog, a newsletter, various social media or all four, keep communications constant. A very Zen-like expression, don't you think? Zen emphasizes the attainment of enlightenment and wisdom gained through direct insight. Becoming one with your customer is the key to your current and future success.