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  • GOOGLE VENTURES  |  TUESDAY, APRIL 24, 2012
    [Media] Change aversion: why users hate what you launched (and what to do about it)
    When these changes generate strong reactions, people often turn to social media to vent — amplifying individual voices into a torrent of angry petitioners, digital torches in hand, demanding a return to the familiar, older, “better” product. Change is good. When a product becomes more fun or makes us more efficient, we embrace change.
  • ARCTICSTARTUP  |  THURSDAY, JANUARY 19, 2012
    [Media] Hammerkit Nails €1.25 M In Funding
    Hammerkit has become known for its cloud-based web development toolkit as well as Cloudstore: a service that makes it faster and easier to build professional-grade websites and social media applications. Hammerkit , the Finnish cloud technology provider, today received €1.25
  • FRESH INC.: THE STAFF BLOG  |  TUESDAY, APRIL 22, 2014
    [Media] 6 Blunders That Can Wreck a Business Deal
    That''s according to Jason Boyarski and David Fritz, partners in the New York City law firm Boyarski Fritz LLP, who specialize in brokering deals involving entertainment, media, personalities, and technology. When you''re this close to signing a big deal with a client or investor, make sure you get these legal basics right. Skimp.
  • ARCTICSTARTUP  |  WEDNESDAY, DECEMBER 15, 2010
    [Media] Esther Dyson And Anssi Vanjoki, Among Others, Invest Into Valkee
    The company is very much talked about in the Finnish media, but I'd suggest it's equally interesting elsewhere for its solution Valkee , the startup that is developing an ear light solution to curing seasonal affecting disorder (SAD), has closed a 400 000 euro investment round from many well known investors. Valkee is on a great roll.
  • SCOTT WEISS  |  WEDNESDAY, OCTOBER 5, 2011
    [Media] Looking Bigger
    To make matters worse, for our early adopter industries (ISPs, media, tech, and financial),  no email service meant no work. “We like what you guys are doing but there’s no way we’d replace the aorta of our communications infrastructure with a beta box from a 20-person startup.” We were so good, but yet so puny. We felt big.
  • FRESH INC.: THE STAFF BLOG  |  FRIDAY, JULY 20, 2012
    [Media] A Love Story: Start-ups & Ultimate Frisbee
    There's even a dedicated league--New York Media Softball League--where literary players compete. Founders, engineers, and designers have wrested control of Ultimate Frisbee from jocks and made it their own. I got in the game to explore. About 15 entrepreneurs, engineers, and interactive designers got together Thursday evening to network.
  • HUNTER WALKER  |  THURSDAY, OCTOBER 2, 2014
    [Media] “Your Site Has a Cadence:” The Best Blog Post from 2012 You Never Read
    This morning I was talking with an exec at YouTube about where the site stands today in a competitive media landscape. Eugene Wei is either great himself or has a solid nose for greatness or maybe both. He’s done product stints at Amazon and Hulu before ending up at current Flipboard gig. Eugene’s post is more subtle.
  • FRESH INC.: THE STAFF BLOG  |  WEDNESDAY, NOVEMBER 27, 2013
    [Media] Who Thrives at a Startup? Those With a GSD
    It''s imperative that the next generation of entrepreneurs be smart, analytical, digital natives, and social-media savvy. When you''re hiring, you should be on the lookout for those with this little-known "degree." I''m fortunate to speak regularly with talented entrepreneurs and students. Sounds simple right? It''s harder than it looks.
  • GROWTHINK BLOG  |  THURSDAY, MAY 13, 2010
    [Media] The Common Thread Between Batman, The Romans & One of Facebook's Angels
    A fantastic article in Fortune Magazine this month - " The Temptation of Facebook ," talks about the early days of the social media giant. No doubt Thiel's cat-bird seat as CEO of PayPal in the late 1990's allowed him to "get" instantly the scalability power of the Facebook social media model. million. Run With the Right Crowd.
  • ARCTICSTARTUP  |  TUESDAY, MARCH 4, 2014
    [Media] Adform's U.S. Expansion Starts With New Sales & Support Offices in NYC and L.A.
    based publishers interested in expanding their rich-media offerings, as well as media buyers who want to launch programmatically executed branding campaigns. based brands can now leverage our Brand-Led Media Platform to launch highly creative multi-screen digital campaigns that deliver the massive scale they need.
  • TYLERCRUZ.COM: AN INTERNET ENTREPRENEUR'S JOURNEY  |  SATURDAY, JUNE 15, 2013
    [Media] Micromanaging vs. Macromanaging Campaigns
    good comparison would be AdWords Search and Media Buys. Media Buys, on the other hand, is a great example of a macromanagement traffic source. There is far less targeting options with media buys, and as a result, less elements that need constant monitoring and adjusting. Micromanagement. Macromanagement. Affiliate Marketing
  • RECENT BUZZES - VC EXPERTS, INC.  |  TUESDAY, MARCH 15, 2011
    [Media] Venture Capital Deal Buzz: Zendesk
    The software-as-service help desk platform brings social media usability techniques to customer service, applying user-friendly features like forums, widgets, RSS feeds, tag categories and a web presence to its online helpdesk. By Erin Griffith, Contributing Editor. Me too. And thus, Zendesk.
  • FRESH INC.: THE STAFF BLOG  |  TUESDAY, OCTOBER 1, 2013
    [Media] Do Your Customers Love You More Today Than Yesterday?
    Yet almost no one (except Google, which does a new header every day) takes the few hours of creative thinking and organization to ensure a stream of content ideas that the entire rest of the entertainment, news and media world are engaged in promoting for them. Customer retention is the whole ball game. We hate to waste our time.
  • FRESH INC.: THE STAFF BLOG  |  MONDAY, JANUARY 27, 2014
    [Media] Apple's Soho Store Launches Meet the Actor Series
    Plus, it got the media''s attention--ehem. Is it worth it to launch an event unrelated to your brand? Here''s a tech event even Hollywood would love. Actress Allison Williams, star of the hit HBO series Girls, gave a talk on acting and tech startups last week at a Manhattan Apple store. First, the event got people into an Apple store.
  • IDDICTIVE.COM  |  TUESDAY, FEBRUARY 23, 2010
    [Media] Retropreneur: Should Anyone Start an Indie Record Store?
    to start building a community via social media. Pic: Flickr Creative Commons. “Independent record stores are like a casino where you put down your money and you always win. Back in my university days I dabbled as a DJ. The two turntables and a box full of vinyl kind of DJ. The paying for itself part was important. The US has around 700.
  • FRESH INC.: THE STAFF BLOG  |  FRIDAY, OCTOBER 4, 2013
    [Media] Goodreads to Take a Page From Amazon
    Several of the site''s most active users--Goodreads has over 20 million members--took to social media to complain about the deleted posts. The start-up''s new review policy isn''t so sitting so well with users. Here''s how to fix that. Things didn''t exactly go according to plan. Others fled to competitors such as BookLikes.
  • ROB GO  |  THURSDAY, MAY 2, 2013
    [Media] Boston Strong
    But forget what the media says. Maybe this is why the tech community here has been less embraced by pop-tech media which seems to care more about movie-star investors than real businesses. There are things on the ground here that make this place really great, and the folks that were honored last night really hammered it home for me.
  • FRESH INC.: THE STAFF BLOG  |  FRIDAY, DECEMBER 7, 2012
    [Media] 13 Ways to Fix Your Worst Meetings
    That way, you leave the meeting with a whole new set of productive to-dos and clear direction for who is doing them and when they are getting them done by. -- Stephanie Kaplan , Her Campus Media 12. Meetings get a bum rap, especially from Gen-Y founders. What are the youngest entrepreneurs actually doing behind closed conference doors?
  • FRESH INC.: THE STAFF BLOG  |  FRIDAY, MAY 16, 2014
    [Media] Internet Week WTC Event Canceled Due to Security Concerns
    This week, as the adjacent 9/11 museum opened its doors to a great deal of media and the public, the pitch contest was abruptly postponed until November 20. What many were anticipating would be one of Internet Week New York ''s banner events will not get off the ground. The publicist did not respond to a request for further details
  • CONVERSIONXL  |  THURSDAY, SEPTEMBER 19, 2013
    [Media] How To Do Conversion Optimization With Very Little Traffic?
    This will not work (at all) if you have significant changes in your traffic sources, if you run ad campaigns, if it’s a holiday season, if you get a PR win and social media goes crazy about you. “ I have too little traffic to test; hence, I can’t do conversion optimization. ” I’ve heard this a lot. B t , I say.
  • FRESH INC.: THE STAFF BLOG  |  THURSDAY, MAY 30, 2013
    [Media] A Beginner's Guide to Market Research
    While Starbucks has gained a great deal of acclaim for its “My Starbucks Idea” campaign, you don’t need a fancy microsite or social media campaign to ask your customers to help you build a better mousetrap. Want to get to know your customers better? “Research is formalized curiosity. And further: Why? Lacking?
  • FRESH INC.: THE STAFF BLOG  |  WEDNESDAY, FEBRUARY 6, 2013
    [Media] Zynga: Not Quite Fast Enough
    The company’s struggles highlight the stubborn unpredictability of the social media business—and how falling one step behind changing consumer behavior allows teeming swarms of younger, nimbler startups to gobble up customers and profits. million in the last three months of 2012, or about six cents per diluted share. million.
  • BLOGTREPRENEUR | ENTREPRENEUR BLOG  |  MONDAY, DECEMBER 8, 2014
    [Media] Rethinking the Way You Plan Events, Weddings, Corporate Meetings, and Parties
    Instead of browsing Social Media or staring off into space, use that time to learn a new skill or become more of an expert in your space. What is Greenvelope? Greenvelope.com is a Seattle based start-up rethinking event planning. It makes planning anything from a corporate event to a wedding simple and organized. wanted to start Greenvelope.
  • UP AND RUNNING  |  MONDAY, SEPTEMBER 1, 2014
    [Media] 12 Ways to Get Your New Product into a Major Retail Chain
    Make sure that their price is somewhat in line with your online pricing. -  Jason Grill,  JGrill Media | Sock 101. 6. Investing in something new is a gamble, so how do you get stores to begin carrying your product? What is one tip you have for getting a brand-new product into major retail chains? Their answers are below. 1. The customer?
  • WATCHING WEBSITES  |  TUESDAY, SEPTEMBER 29, 2009
    [Media] Proof that speeding up websites improves online business.
    How big an impact does performance optimization have on the business metrics of a typical media or e-commerce site? The Strangeloop guys ran sprinted with this idea, testing a couple of different types of site, including media and transactional businesses. Definitely. But what about other websites? There’s no longer any debate.
  • FRESH INC.: THE STAFF BLOG  |  FRIDAY, FEBRUARY 28, 2014
    [Media] 9 Marketing Tricks to Steal From the Oscar Nominees
    Using social media research to understand the success of the movie about a love affair with an operating system becomes next to impossible. The campaign to win an Oscar in serious business--it takes months and costs somewhere around $20 million. But the rewards are sweet. It''s serious business. Plenty.--Erik Maybe too hard. Official U.S.
  • FRESH INC.: THE STAFF BLOG  |  MONDAY, MARCH 31, 2014
    [Media] 3 Ways to Be a Popular--and Effective--CEO
    Today we are thriving and just launched the biggest email and social media marketing software release in our company''s history. As a CEO or leader, it''s your job to move your company forward. But you can still balance that with being liked by the people you lead. Chief executives at LinkedIn, Ford Motor Co., Empower your people. For real.
  • FRESH INC.: THE STAFF BLOG  |  MONDAY, APRIL 1, 2013
    [Media] Attract a Huge Crowd With LinkedIn
    Barbara Rozgonyi is the founder of CoryWest Media. Don't let your virtual and live events be a bust. Use these LinkedIn event-marketing strategies to create your A-list and fill those seats with just the right crowd. It happens every single time. If you're planning an event, you get the panic. If anyone knows about A-lists, it's Barbara.
  • STARTUP LESSONS LEARNED  |  TUESDAY, MARCH 11, 2014
    [Media] Two New Experiments from The Lean Startup Conference Team
    Our stellar list of experts have deep expertise in Lean Startup methods, entrepreneurship, user research, design, analytics, engineering management, PR, social media, startup law, corporate innovation, social-sector innovation, venture capital and more. Quick Consulting , an evening event on March 27 in San Francisco. Office Optional.
  • FRESH INC.: THE STAFF BLOG  |  FRIDAY, JANUARY 31, 2014
    [Media] Dot-Com Era Coupons.com Files for IPO. It's About Time
    The site, founded in 1998, delivers digital coupons from 2,000 brands and more than 700 package-goods companies to consumers on the Web and via mobile phones and social media. Even without profits, the digital coupon provider hopes to raise $100 million on the public markets. It''s also seen significant losses recently. billion currently.
  • FRESH INC.: THE STAFF BLOG  |  TUESDAY, OCTOBER 25, 2011
    [Media] McRib's Magic Marketing Sauce
    Thanks to social media, the voice of your customers is louder than the voice of the company," says Stratten. COMEBACK KID: The McRib, master of the limited-time-only promotion, time and time again.'> McDonald's brought back the McRib this week, but once again just for a limited time. Cruel and unusual? Maybe. It's also brilliant marketing.
  • FRESH INC.: THE STAFF BLOG  |  WEDNESDAY, FEBRUARY 19, 2014
    [Media] Why the Golden Rule Always Applies
    That changed quickly, however, after some less-than-flattering media accounts emerged. Making mistakes is inevitable. It''s how you fix them that matters most. In today''s people economy, the most successful businesses are human companies , not only in their brand but in their interactions with customers. It''s about how you handle mistakes.
  • DUCT TAPE MARKETING  |  TUESDAY, SEPTEMBER 25, 2012
    [Media] Selling With Stories
    Now, some may suggest that social media sharing has opened the world up to a new level of personal storytelling and some might suggest that perhaps we are sharing “too much information”, but either way, the power of a relevant story to help educate, connect and yes, sell, is undeniable. It wasn’t always the case.
  • YOUNGUPSTARTS  |  THURSDAY, AUGUST 2, 2012
    [Media] 10 Reasons Your Facebook Ads Aren’t Working
    This is a social media death sentence. If you’re using Facebook for your business, you may have noticed that your marketing attempts aren’t performing to the level you’d originally hoped. There are several reasons why this might be the case. They’re boring. Not using an effective image in your ads. You haven’t adequately tested the market.
  • TYLERCRUZ.COM: AN INTERNET ENTREPRENEUR'S JOURNEY  |  TUESDAY, AUGUST 10, 2010
    [Media] Movie Vault Attends The Expendables Premiere
    recently had a number of changes made, improving some of the administrative and staff functions as well as adding and implementing a lot of social media into the site. Please feel free to join Movie-Vault.com’s various social media outlets, or at least “Like” our Facebook page: RSS. Twitter. Facebook Fan Page.
  • JEFF JORDAN  |  FRIDAY, OCTOBER 25, 2013
    [Media] So You Want to Compete Against Amazon?
    many companies deploy multiple strategies: Sell differentiated product: Amazon’s sales skew very heavily towards “hard-lines”, things like media, electronics, home & garden, and toys.  These same drivers also make Amazon a heavyweight competitor for e-commerce companies as well. Its resulting scale advantages are staggering. 
  • ACTIVE GARAGE  |  FRIDAY, APRIL 2, 2010
    [Media] Author’s Journey #15 – Crafting the perfect book proposal
    Limit your marketing plan to the print, broadcast, public relations, and social media that you realistically expect to employ for marketing and promoting your book, and list the marketing affiliates and professional services you intend to work with. It often represents the formal beginning of your journey to a published book. Marketing plan.
  • FORCE OF GOOD: A BLOG BY LANCE WEATHERBY  |  THURSDAY, JUNE 10, 2010
    [Media] TiE Entrepreneurial Summit
    Panel programming  includes The Entrepreneurial Lifecycle, Social Entrepreneurship, Social Media, Mobile Technology and more.  If you are a startup an Innovative Startup Showcase  provides an opportunity to demo your products and services to over 50 influential VCs, 500+ attendees, and potential future customers. 
  • FRESH INC.: THE STAFF BLOG  |  WEDNESDAY, SEPTEMBER 25, 2013
    [Media] The Last Great Untapped Talent Pool
    Opt Out, Lean In, or Neither Sherry Lombardi, co-founder and CEO of digital media company Hulafrog, believes that women who leave the workforce after having children create a significant gap in the talent pool for leaders and entrepreneurs - even if those women eventually opt back in. In this regard, investors are no different than CEOs.
  • STARTUP PROFESSIONALS MUSINGS  |  TUESDAY, AUGUST 31, 2010
    [Media] Friends and Family: Largest Startup Funding Source
    Finally, you will develop tactics such as building quality links to your website through social media and professional article writing to boost your rankings in the search engines. billion annually. Surprisingly, friends and family contributed nearly three times the amount of capital to thousands of startups each year. Have a game plan.
  • BRAD HARGREAVES  |  TUESDAY, MARCH 30, 2010
    [Media] Will This Startup Event Suck?
    Brad Hargreaves | startup adventures in nyc a blog by Brad Hargreaves HOME Me Press HOME Uncategorized Will This Startup Event Suck? Will This Startup Event Suck? Being a new entrepreneur in a big tech scene like the Bay Area, Boston or NYC is tough. But you can’t totally avoid startup events. 100 – 200 Points: Can you add me as your +1?
  • DUCT TAPE MARKETING  |  THURSDAY, SEPTEMBER 26, 2013
    [Media] 8 Essential Tips to Guide Your Web Design Project
    After a website goes live, dozens of unchecked tasks remain on the To Do list: thing like AdWords, social media, analytics, heat maps, SEO, testing, and updates. photo credit: bibliojojo. Too often, when small businesses are redesigning their websites, they lose focus. They don’t work. Trust is the currency of success. Content is design, too.
  • FRESH INC.: THE STAFF BLOG  |  WEDNESDAY, JANUARY 11, 2012
    [Media] Open a Hot Restaurant with $12,000
    It was really about building a brand via word of mouth and social media. We did zero pitching on any media we've received. In New York City? Really? Former advertising exec Nicole Ponseca explains how she opened Maharlika, and got great buzz and press from Day One. How did you go from ad exec to restaurant entrepreneur? What's next?
  • FRESH INC.: THE STAFF BLOG  |  FRIDAY, DECEMBER 21, 2012
    [Media] 2 Women Serial Entrepreneurs Tell All
    Fitton described how she met social media expert Gary Vaynerchuk, who was thronged by admirers at a party following a presentation. Susan Leger Ferraro, founder of an early-childhood schools chain, and Laura Fitton, digital business owner, irreverently detail what has helped them most along the way. Keep your equity in your pocket. Volunteer.
  • WATCHING WEBSITES  |  TUESDAY, SEPTEMBER 15, 2009
    [Media] Omniture and Adobe: What it means
    If you wondered how we were going to pay for online media and digital TV, well, now you know. > [link] Watching Websites » The Adobe and Omniture Acquisition: Some Predictions [.] Adobe has a problem. They make great client software — Flash, Flex, Acrobat — that works with the vast majority of browsers.
  • DUCT TAPE MARKETING  |  MONDAY, APRIL 28, 2014
    [Media] Week One Roundup from the Duct Tape Selling Blog
    When we bought media around big tent poles like new product launches, Grammy’s or the Super Bowl, budgets were huge and making an impact could be guaranteed solely by the ability to buy share of voice. Week One Roundup from the Duct Tape Selling Blog written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing.
  • DUCT TAPE MARKETING  |  SATURDAY, SEPTEMBER 14, 2013
    [Media] Weekend Favs September Fourteen
    GetSignals – New social media monitoring tool from Hubspot – Chrome browser only. The photo in the post is a favorite for the week from Flickr or one that I took out there on the road. photo credit: Al_HikesAZ via photopin cc. Good stuff I found this week: Moasis – Location based flyer technology.
  • A VC : VENTURE CAPITAL AND TECHNOLOGY  |  WEDNESDAY, MARCH 17, 2010
    [Media] The National Broadband Plan
    She had a lot of fun with the fact that our nation's broadband plan was being distributed to congress and the media in paper form in a binder. I went down to Washington, DC yesterday to participate in an event that celebrated the 25th anniversary of.com. military ranked 17th in the world, you can bet that as a. The vital. second-class.
  • DUCT TAPE MARKETING  |  WEDNESDAY, MAY 29, 2013
    [Media] How to Use Content to Generate Referrals
    photo credit: Hubert Burda Media via photopin cc. I’ve been pushing anyone that would listen to create boatloads of high quality, educational content. You do good work and people want to refer you. So, here’s your reward for taking me up on that. Below are five ways to use content to enable vibrant referral relationships. Invited content.
  • THE COMMON SENSE WEB... AN ENTREPRENEURS' BLOG  |  MONDAY, APRIL 5, 2010
    [Media] Lasso: Press & Progress
    Howdy everyone - I thought I'd share a few quick updates on our company while I have a few minutes on an Easter Sunday evening. First, as part of our soft launch, we've renamed our platform to Lasso ™  to better reflect what we do. city very soon, along with a variety of others that will get us closer to our vision for the Lasso  ™  platform.
  • ENTREPRENEURS-JOURNEY.COM BY YARO STARAK  |  MONDAY, SEPTEMBER 5, 2011
    [Media] How Do You Build A Brand That Google Rewards With Traffic?
    And value in the blogosphere is generally expressed in the mentions on other blogs, social media, etc. Social Media Presence That’s where the magic of having a loyal audience comes in. Is it just me or have you also noticed that Google seems to be paying a lot more attention to brands these days? What Is A Brand? How do I know?
  • FRESH INC.: THE STAFF BLOG  |  WEDNESDAY, JANUARY 16, 2013
    [Media] How to Write an Insanely Popular Blog
    Social media optimization (SMO) enhances success by adding the ability for users to create social signals by sharing the article. The most popularly shared articles online, regardless of industry, topic, or even author, often share these similar traits. While there's no secret formula, there is a very simple structure that works well.
  • THE MOGUL MOM  |  THURSDAY, SEPTEMBER 20, 2012
    [Media] 5 Ways to Start a New Business for $100
    About the author: Natalie Sisson is a Suitcase Entrepreneur who shows you how to build a business you love from anywhere, using online tools, social media and outsourcing. This is a guest post by Natalie Sisson of The Suitcase Entrepreneur. My challenge to you today is to start a new business with $100. It may not initially be world changing.
  • FRESH INC.: THE STAFF BLOG  |  WEDNESDAY, NOVEMBER 20, 2013
    [Media] 'Selfie' Is the Oxford Dictionary's Word of the Year
    In case you were wondering, The Oxford Dictionaries defines selfie as “a photograph that one has taken of oneself, typically one taken with a smartphone or webcam and uploaded to a social media website.” "Selfie" and "404" are two different organizations'' picks for the words we used most in 2013.
  • DUCT TAPE MARKETING  |  FRIDAY, JULY 11, 2014
    [Media] Bridging the Small Business Marketing Gap
    Dan is a sought-after speaker on this topic at Internet marketing events, startup conferences and business workshops across the US, and he has been featured on media channels like MIXERGY and GrowthHacker.TV.  Bridging the Small Business Marketing Gap written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing.
  • FRESH INC.: THE STAFF BLOG  |  WEDNESDAY, MARCH 28, 2012
    [Media] Building a Strong Business: Bob Vila
    He used to get lots of fan mail, but with social media and his blog there's more two-way communication. "I don't get as much fan mail anymore—it is instant. Now we get that in social media." Bob Vila isn't just a brand, he's an entrepreneur reinventing himself in a new economic landscape. See what he's learned.
  • FRESH INC.: THE STAFF BLOG  |  THURSDAY, FEBRUARY 2, 2012
    [Media] 9 Bookmarklets I Can't Live Without
    Want to be smarter about your social media activity? One could argue, in fact, that some of these kinds of buttons make it too easy—that is, that people are starting to share things they haven't even really read just to fill their social media content funnel, present themselves as engaged or bait following/friending/engagement.
  • UP AND RUNNING  |  FRIDAY, MARCH 8, 2013
    [Media] Happy International Women’s Day!
    Another very cool bit of media that I ran across is called “Makers: Women Who Make America.” Happy International Women’s Day ! What a wonderful day to celebrate, not only because I get to celebrate my side of the gender spectrum, but also because it’s a perfect time to take a look at how women are doing in the business world. think so.
  • FRESH INC.: THE STAFF BLOG  |  WEDNESDAY, MAY 21, 2014
    [Media] The Lesson Mallory Edens Taught the Twitterverse About Content Marketing
    Sometimes content that appears destined to become an instant social media sensation never gains any traction. The 18-year-old became an instant celebrity following the NBA draft, showing the arbitrary nature of what goes viral. This column was written by guest contributor Lauren Begley Parker. Both instances were polarizing.
  • DUCT TAPE MARKETING  |  WEDNESDAY, FEBRUARY 26, 2014
    [Media] How Much Transparency Is Too Much?
    To some extent social media has forced organizations to be more transparent, because they no longer had the luxury of hiding behind press releases and company spokespersons. How Much Transparency Is Too Much? written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing Marketing podcast with Pat Flynn.
  • FRESH INC.: THE STAFF BLOG  |  TUESDAY, JULY 16, 2013
    [Media] Michael Birch: Why I Bought Bebo Back
    It will be less of a social network and more of a social media app. People are willing to use many different social media services. After selling the social network to AOL for $850 million, Michael Birch announced he''s buying it back for $1 million. Here, he explains why. Giving up control of your company is tough. Not really.
  • ENTREPRENEURS-JOURNEY.COM BY YARO STARAK  |  SUNDAY, JUNE 5, 2011
    [Media] How To Conduct A Quality Podcast Interview In 7 Steps
    Naturally I asked him how this happened and he said the story behind his business (Virtual Dating Assistants) was picked up by various media outlets, including television coverage in the USA. Six months after starting this blog back in 2005 I purchased what at the time was a cutting edge MP3 player, called an iRiver. Here we go… 1.
  • FRESH INC.: THE STAFF BLOG  |  THURSDAY, AUGUST 22, 2013
    [Media] Coding Isn't the Cure
    Posts like these have spawned a whole cottage industry of media bloggers whose sole job, it seems, is to react to the daily absurdities of the smug Silicon Valley founders. A New York entrepreneur sets out to teach a homeless man to code. good-faith gesture, or an act of entrepreneurial hubris? digress.) Business is good. the list goes on.
  • FRESH INC.: THE STAFF BLOG  |  TUESDAY, FEBRUARY 25, 2014
    [Media] Best Advice I Ever Got: Chuck Cohn
    There are many platforms available to collect customer feedback, such as email, online surveys and social media. Entrepreneur Chuck Cohn explains why knowing your business inside out is crucial (even if you''re scared of what you might learn). He shares the three lessons that made it possible. metropolitan areas. Metrics are your friend.
  • FRESH INC.: THE STAFF BLOG  |  THURSDAY, APRIL 10, 2014
    [Media] Not Made in America: Where U.S. Innovation Really Comes From
    market and its strong patent protections were important considerations to Vishal Sankhla, co-founder and chief technology officer of Viralheat , a social media analytics company in Santa Clara, Calif. Many of the country''s best and brightest ideas? Well, they''re not exactly home-grown. At least that''s the trope. The U.S. But the U.S.,
  • BLOGTREPRENEUR | ENTREPRENEUR BLOG  |  FRIDAY, SEPTEMBER 7, 2012
    [Media] How to Rebrand Yourself with Your Second Business
    Every business needs the essentials – a blog, a website, and social media – to be successful, but not everybody knows how to implement these needs. As any entrepreneur knows, running a successful business takes time, effort, and commitment. Without these three factors in play, many business owners can be shown the door to failure.
  • ARCTICSTARTUP  |  WEDNESDAY, APRIL 22, 2015
    [Media] Latitude59 pitch contest: Top 10 teams announced
    The question their ask potential clients: We google job applicants and go through their social media profiles before hiring so why don’t we do the same for potential borrowers? #3 Novertur (Switzerland). The solution helps advertisers and media planners monitor and  enhance the return on Direct Response TV ads. #7 WoraPay (Lithuania).
  • OCCAM'S RAZOR  |  MONDAY, FEBRUARY 25, 2013
    [Media] Excellent Analytics Tip #22: Calculate Return On Analytics Investment!
    Media Optimizations 2. Identifying which model to use to attribute credit for a single conversion across multiple media channels is immensely difficult. Analysts: Put up or shut up time! This blog is centered around creating incredible digital experiences powered by qualitative and quantitative data insights. Isn't it amazing?
  • FRESH INC.: THE STAFF BLOG  |  THURSDAY, JANUARY 23, 2014
    [Media] Your Startup Was Acquired. Now What?
    For another perspective, I spoke to Rahim Fazal, co-founder and former CEO of social media marketing company Involver. A larger company saw a lot of potential in your startup and convinced you to sell. Congratulations! Now what do you do? I''d be willing to bet getting acquired is something nearly every startup CEO has thought about.
  • ARCTICSTARTUP  |  WEDNESDAY, NOVEMBER 2, 2011
    [Media] Finnish Gaming Industry: 165M Euros and 1200 Employees
    Despite this somewhat significant size of the industry for such a small country, it has yet to see any real public acknowledgement from media at large or politicians. Those are the strategic figures of the Finnish gaming industry at the moment. The background of the gaming industry is in the demo scene of the late 1980s and early 1990s.
  • THE NEXT WEB  |  FRIDAY, NOVEMBER 22, 2013
    [Media] “What I’ve learned about creating meaningful work”
    Yes, I’m talking to you friend, the person who thinks they are awesome at it. I’m also talking to myself, for every time I leave social media open because I think I can do actual work and keep up with status updates and retweets and blah blah, all at the same time. Paul Jarvis  is a Web designer and author. To innovate. Experiment. Show up.
  • FRESH INC.: THE STAFF BLOG  |  MONDAY, JUNE 17, 2013
    [Media] How to Identify Client Pain Points
    Have you found a way to best link your potential marketing leads in social media into activity that leads to more business?” Are you a crocodile salesperson? Do you sell and tell? Here''s a better approach to identifying a sales prospect''s problems. But there was still a pain point. Just watch Mad Men and you''ll see what I mean.
  • BUSINESS OF SOFTWARE BLOG  |  MONDAY, OCTOBER 13, 2014
    [Media] 31 things I learned the hard way about growing a SaaS business. GBP from Duane ‘Startup’ Jackson, Kashflow
    This encourages social media posts about your service – “anyone got an invite code for Flinkywinks?”. Be a human on Twitter and other social media, not just a company. It’s called social media for a reason. A guest blog post – a quick read with 31 real life lessons learned building a SaaS business. Duane is different.
  • LIFE BEYOND CODE  |  THURSDAY, JUNE 20, 2013
    [Media] How to get your network working
    In the world of social media, a network can mean a lot of things. Unfortunately, your network is not equivalent to the sum of all the friends, follower and connections across your social networks. That would be a fantasy. qualified it with “some degree” because everything is not always proportional. Nature of your Network.
  • FRESH INC.: THE STAFF BLOG  |  THURSDAY, JUNE 6, 2013
    [Media] Peer-to-Peer Start-ups Joining Forces
    However, our request was apparently diverted to FitzGibbon Media, a Washington, D.C.-based What happens when your company''s business model doesn''t necessarily jive with local law? You go on the offensive. Companies in the "sharing economy" space are doing just that. source at ride-sharing start-up Lyft told Inc.
  • FRESH INC.: THE STAFF BLOG  |  WEDNESDAY, SEPTEMBER 25, 2013
    [Media] 2 Telltale Signs Your Idea Is a Dud
    Schrage recalls sitting in a product meeting where a social media start-up was making a Facebook app. Not every innovation will make you rich, but a bad one will put you in the poor house. Here''s how to spot the latter. Everyone wants their next big thing to be a hit. One good example is LEGO. Every innovation has a hypothesis.
  • DUCT TAPE MARKETING  |  THURSDAY, FEBRUARY 5, 2015
    [Media] How to Build a Blog with 100,000+ Monthly Page Views
    In my early days of blogging, I would spend 90% of my time writing content, once it was done I’d share it on my social media properties then move on to the next post. I now spend just 30% of my time on creating content and 70% promoting it. John has talked about blogging many times on this very blog. But why is it so hard? What changed?
  • ARCTICSTARTUP  |  WEDNESDAY, JUNE 1, 2011
    [Media] Gruvi Enters UK, Attracts Fans For 'Bad Teacher'.
    Their focus on film industry came as a result of Ben's observation that film marketing budgets began shifting heavily in the direction of social media. Gruvi's approach of guiding fans from content discovery to booking movie tickets within the most popular social media is ingeniusly simple. Their focus at the moment is film industry.
  • FRESH INC.: THE STAFF BLOG  |  MONDAY, JULY 23, 2012
    [Media] Power Shift in Silicon Valley?
    The firm's aggressive efforts have brought extensive media coverage and big money. With the hottest start-ups widely sought after, VC firms try new ways to stand out. Silicon Valley appears to be seeing a power shift from VCs to entrepreneurs. Each year about 15 deals account for 97% of all venture capital profits, reports the paper.
  • ARCTICSTARTUP  |  THURSDAY, SEPTEMBER 26, 2013
    [Media] Helsinki's ThingLink Inks Deal With Discovery, TLC, and Animal Planet
    hingLink, the rich media layer that goes on top of images , announces a deal with Discovery Communications that will take their technology to the web presence of The Discovery Channel, TLC, Animal Planet, Science, and others. IndoorAtlas isn''t the only Finnish startup making noise at AdWeek. This month Kiosked raised €5.2 million
  • MARK BIRCH  |  MONDAY, NOVEMBER 14, 2011
    [Media] World online music sales seen up 7 percent in 2011
    Would not be surprised if the free fall is even faster for physical media than what is predicted. World online music sales seen up 7 percent in 2011 : infoneer-pulse : Global online music revenues are expected to rise by about 7 percent this year to $6.3 By 2015, Gartner forecasts online music spending will rise to $7.7 billion from $5.9
  • MARKETING JUNKIE  |  THURSDAY, MAY 6, 2010
    [Media] Consistency is One Key to Killer Branding
    Make sure that your logo is clearly displayed and when possible, use the same color scheme on all of your collateral materials, including social media. By Anita Wong. Does your website look one way, your blog another way, your Facebook fan page still another way, and your Twitter page looks like something else?
  • SETH LEVINE'S VC ADVENTURE  |  THURSDAY, APRIL 1, 2010
    [Media] Medialets Announces Universal Mobile Ad SDK
    Publishers can serve Medialets rich media ads, ads from other mobile ad networks as well as ads from their own first party ad server – all from one SDK. Earlier this week, Medialets made a significant announcement : the launch of their universal mobile ad SDK. We’re excited that Medialets is in the middle of the mobile ad revolution.
  • LAUNCHING TECH VENTURES  |  THURSDAY, MAY 19, 2011
    [Media] The Value of a Twitter Follower
    There is a lot of information asymmetry in social media. by Puja Ramani and Sampada Telang What we learned from applying the life time value analysis as well as engagement funnel analysis techniques for Twitter: Our goal was to estimate the value of a Twitter follower for various publishers on Twitter. Summary of key learnings 1.1
  • DUCT TAPE MARKETING  |  FRIDAY, JULY 1, 2011
    [Media] Anything You Want :: Small Business Marketing Blog from Duct Tape.
    iTunes link – Cost is $2.99) or Related Posts: Creating Customer Bliss Seth Godin Pokes His Own Box Has Social Media Changed Customer Service? The Referral Engine – Teaching Your Business to Market Itself – by John Jantsch. Anything You Want is another The Domino Project publication and a fitting one I think. All rights reserved.
  • VC CAFE  |  TUESDAY, JUNE 22, 2010
    [Media] Perfecto Mobile Gets Perfect Backer in Vodafone Ventures for App Testing in the Cloud
    The sum of the round was undisclosed, but sources in the Israeli media estimate it at $4-5 million. V odafone’s venture capital arm made a strategic minority investment in Israeli startup Perfecto Mobile , joining previous backers Carmel Ventures and  Vertex Venture Capital who invested $7 million ten months ago.
  • THE NEXT WEB  |  SUNDAY, MARCH 2, 2014
    [Media] How mobile games can make a global difference (and still be profitable)
    As with social media’s rise and its ability to connect with massive audiences at a reduced cost, mobile developers are now realizing the power their games have to engage with huge groups of people and influence users in real-world situations. Oliver Miao is the CEO of  Pixelberry Studios. Address the right issue. Sincerity matters.
  • AUSTIN STARTUP  |  TUESDAY, JANUARY 10, 2012
    [Media] Socialware Raises Series C from CrunchFund and Others
    Socialware, the leader in social media compliance and engagement, today announced that CrunchFund, founded by tech industry veterans Michael Arrington, Patrick Gallagher, and MG Siegler, will join other investors in a $7M series C round of funding. Many companies miss the mark by only leveraging social [.].
  • DUCT TAPE MARKETING  |  THURSDAY, JUNE 16, 2011
    [Media] 3 Simple Ways to Empower Your Customers to Sell For You :: Small.
    SIMPLE, EFFECTIVE AND AFFORDABLE SMALL BUSINESS MARKETING Home About Consulting Products Programs Workshops Blog Resources Contact Subscribe by RSS Subscribe to Duct Tape Marketing by Email Small Business Week 2011 Our winners! The Referral Engine – Teaching Your Business to Market Itself – by John Jantsch. Now that’s a happy customer!
  • CROWDSPRING BLOG  |  MONDAY, MAY 11, 2015
    [Media] Small Business and Startups: 8 Steps To a Successful Redesign
    Use Alexa to analyze their website ranking and traffic; use Topsy to better understand their social media presence and strategy; Quantcast can help with analysis of traffic and demographics; and Hubspot’s Marketing Grader can be used to analyze their marketing funnel. 3. Don’t expect that the process with be completed overnight. Goals.
  • FRESH INC.: THE STAFF BLOG  |  THURSDAY, APRIL 3, 2014
    [Media] In a 6-Day Period, Microsoft's New CEO Satya Nadella Completely Changed the Company
    Former CEO--and media punching bag--Steve Ballmer set much of this in motion before he left. In his short time with the software company, the top executive has shaken up the business. In the span of six days, Microsoft''s new CEO Satya Nadella has totally shaken up the company. These are major changes for Microsoft. He''s less bombastic.
  • FRESH INC.: THE STAFF BLOG  |  WEDNESDAY, JANUARY 18, 2012
    [Media] Inc. Picks: Best of the SOPA Blackout
    941 Media). Going dark doesn't necessarily mean your brand needs to suffer. Here's a look at some of our favorite SOPA/PIPA "blacked out" protest sites. The potential regulations could stymie innovation, kill creativity, and they would give a limited amount of protection to the folks (i.e. Hollywood) they seek to protect anyway. Seriously. 2.
  • UP AND RUNNING  |  THURSDAY, FEBRUARY 19, 2015
    [Media] How to Use Google and Facebook for Customer Segmentation
    The ability to search through all the data in social media is thought by many to be the next technological “golden goose.” What is customer segmentation? Customer segmentation allows businesses to target specific groups of people so that they can reduce risks and sensibly allocate their marketing resources. Understanding the Data.
  • STARTUPENGINEERING  |  FRIDAY, APRIL 19, 2013
    [Media] Bombs in Boston and Ideas that Bomb
    A very perceptive, connected, media savvy, friend just wrote some nonsense to me about the terrible events in Boston over the last few days.  He wrote “ who would have thought that the blow-back from Chechnya would come to America in the form of an attack on the Boston Marathon?” There’s a well studied. When the bombs went.
  • FRESH INC.: THE STAFF BLOG  |  THURSDAY, APRIL 10, 2014
    [Media] Second Time's a Charm? GoDaddy Strikes While the IPO Iron Is Hot
    Many technology companies, such as social media star Twitter, have experienced extraordinary success going public. After one failed attempt at going public in 2006, Inc. 500 company Go Daddy decides the time has come now. Sometimes it''s all about waiting for your moment. 500 list every year since 2004, when it debuted as #8 on the list.
  • SETH LEVINE'S VC ADVENTURE  |  TUESDAY, JUNE 5, 2012
    [Media] Your community of peers
    We’ve done this a few times before (Jason put together a Digital Home summit and, along with Walter Knapp from our portfolio company Lijit , I organized a Digital Media Summit in Boulder – in both cases the attendees were both Foundry portfolio companies as well as many other companies from within the ecosystem).
  • GREGG FRALEY, AUTHOR OF JACK'S NOTEBOOK  |  SATURDAY, NOVEMBER 10, 2012
    [Media] Nine Keys to Entrepreneurial Survival
    My very first business, Point Blank Media, I was forced to sell my share to my partner because I just couldn’t make it another month. Instead we tried to act like a big ad agency and make money on media buying. Guerilla Innovation — Chapter Thirteen. With grit, luck, and skill, you just might make it to Aqaba. It killed us.
  • ARCTICSTARTUP  |  WEDNESDAY, MARCH 26, 2014
    [Media] Inventure adds Kiosked's Ekaterina Gianelli as Director
    At Inventure, she will be drawing from her roots and focusing on Online Media, SaaS and eCommerce. Inventure says with Gianelli joining the team, Inventure is launching a seed investment allocation, "a portfolio of 15+ seed-stage investments mainly in the digital and online sector."
  • STARTUP PROFESSIONALS MUSINGS  |  SATURDAY, FEBRUARY 22, 2014
    [Media] Security And Privacy Are Entrepreneur Opportunities
    Young people naively enter their pictures and personal data for fun on social networking sites, ignoring constant feedback from the media that these are bad practices. Why is everyone so paranoid these days? My plea to entrepreneurs is to recognize these concerns as an opportunity, to make people’s life better, rather than stoke the fires.
  • THE EQUITY KICKER  |  THURSDAY, AUGUST 7, 2014
    [Media] Imagining the next iteration of paid TV
    Jim Barksdale, founder of Netscape famously said that “there are only two ways to make money in business: bundling and unbundling” We’ve seen this a lot in media – iTunes unbundled the album into singles and now Spotify have bundled singles up into an all you can eat subscription.
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