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FRESH INC.: THE STAFF BLOG [Media] 2 New Tricks for Hiring Tech Talent
| THURSDAY, APRIL 12, 2012
Video gaming-focused media company IGN, for instance, is augmenting its traditional recruiting for the second year in a row with a "no resumes allowed" alternative. There's a war for tech talent. Here's how you can get creative about finding and training coding ninjas. But both approaches have obvious costs. We were thrilled."
- [Media] 3 Steps to Chaos-Proof Your Brain
Social networks and the chattering media provide a constant background hum of possible risks, opportunities, competitors, and irrelevancies. Contemporary life, with its flurry of e-mails, alerts, and appointments, can feel overwhelming, even for entrepreneurs. Train your brain to deal with the chaos. So what can you do? What does she suggest?
FRESH INC.: THE STAFF BLOG [Media] What to Do About a Negative Review
| TUESDAY, OCTOBER 25, 2011
Main Street Hub, a start-up that wants to help you manage your reputation on social media, received $2.6 The company charges small businesses a fee (starting at $199 per month) to take care of online reputation management and spreading the (good) word about the company on social media. million in funding.
DAVID TETEN [Media] How Top Venture Capitalists Create (and Sometimes Destroy) Portfolio Company Value
| TUESDAY, JANUARY 10, 2012
Christopher Fralic is a Managing Partner at First Round Capital’s New York office, and has focused on a number of the firm’s investments in Advertising Technology, Social Media, Ecommerce, Gaming, Mobile and more. Mr. Fralic has 25 years of technology industry experience, with significant Internet business development roles since 1996.
- [Media] How to Import Your Blog to Your Facebook Page
There’s little doubt that social media is important to most businesses’ marketing efforts these days. But the time it takes to maintain your social media presence is sometimes hard to find, so anything you can automate makes life much easier. Facebook is of course right at the top of the list of social media sites
FRESH INC.: THE STAFF BLOG [Media] Harness the Great Big Marketing Laboratory at Your Fingertips
| WEDNESDAY, JANUARY 9, 2013
These graphical image ads can be anything from simple words or pictures to highly interactive rich media ads that show video, let you play games or allow you to complete forms. Many of the popular social media platforms ( Facebook , Twitter , LinkedIn , and YouTube ) offer advertising options. Try these cheap and easy methods. Email.
BOTH SIDES OF THE TABLE [Media] Master of Customer Acquisition, Matt Coffin, On Startups …
| TUESDAY, APRIL 19, 2011
Their strong skill was online media buying and optimization – they rarely would do CPA deals – mostly buying CPM. I recently sat down with Matt Coffin , the founder of LowerMyBills, which sold for $400 million but was very nearly a bankruptcy only a few years early, and talked “startups.. The answer? Something so simple.
BUSINESS OF SOFTWARE BLOG [Media] 31 things I learned the hard way about growing a SaaS business. GBP from Duane ‘Startup’ Jackson, Kashflow
| MONDAY, OCTOBER 13, 2014
This encourages social media posts about your service – “anyone got an invite code for Flinkywinks?”. Be a human on Twitter and other social media, not just a company. It’s called social media for a reason. A guest blog post – a quick read with 31 real life lessons learned building a SaaS business. Duane is different.
BRANDANEW [Media] The Top 3 Questions to Ask Before You Allocate Marketing Spend
| MONDAY, JULY 18, 2016
If you’d like to get together to discuss a strategic plan, reach us here with your comments or drop us a line on social media! Many of the clients and businesses that we work with operate in a lean manner. We have you covered today with a guide that will help you choose better. Be prepared to take down notes on this one! Be a maker.
YOUNGUPSTARTS [Media] 8 Best Twitter Accounts To Follow For Young Entrepreneurs
| SUNDAY, DECEMBER 20, 2015
Harvard graduate and owner of the media giant, “O’ Reilly Media” it’s no surprise his followers are soon about reach 2 million (currently 1.96)! by Rochelle Ceira. Where’s the best place to look for business-minded professionals like you? We’re not just talking about finding them to build a connection or find a job.
CONVERSIONXL [Media] First Impressions Matter: The Importance of Great Visual Design
| THURSDAY, NOVEMBER 15, 2012
The researchers then analyzed the eye-tracking data to determine how long it took for the students to focus on specific sections of a page – such as the menu, logo, images and social media icons – before they moved on to another section. They People make snap judgements. It takes about 50 milliseconds (that’s 0.05 seconds.
YOUNGUPSTARTS [Media] Four Common Fears About Employee Feedback (And How To Overcome Them)
| TUESDAY, NOVEMBER 10, 2015
Guess what — those same employees would not be desirable to keep around whether you offered access to social media or not. By Tom Silk, Executive Vice President of WorkStride. It’s a difficult thing to balance protecting your company’s image with the need to get honest, frequent feedback from your employees. What do you consider wasting time?
LIGHTSPEED VENTURE PARTNERS [Media] If you don’t “get” why Snapchat is growing so fast, read this
| WEDNESDAY, FEBRUARY 6, 2013
Evan and Bobby painted a compelling story of how ephemeral messaging created a more real and authentic mode of communication, one where you weren’t “performing” for the every present audience in most social media, from Facebook to Instagram to Twitter. Mostly people who don’t use the product much I suspect. Crazy.
FRESH INC.: THE STAFF BLOG [Media] Novices Guide to Running a Webinar
| WEDNESDAY, DECEMBER 12, 2012
Then use social media channels like Twitter and Linkedin to engage users and announce your webinar. This evergreen content will generate traffic to your website through search and social media for years to come. Make the most of your next webinar with these four steps. Participate in Twitter chats that are on topic with your webinar.
DUCT TAPE MARKETING [Media] Stop Trying to Make Your Customers Smarter!
| TUESDAY, DECEMBER 16, 2014
An author, entrepreneur, speaker, and connector, Peter Shankman is recognized worldwide for radically new ways of thinking about customer service, social media, PR, marketing and advertising. He Stop Trying to Make Your Customers Smarter! written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing.
- [Media] ‘Pull’ Customers to Website, Don’t ‘Push’ Messages
You need a blog and social media interaction to keep your content fresh and responsive to the market. Traditional marketing says you have to “push” your message out to customers, over and over again, to get you remembered. You pull people in by providing new content with real value on your website at least every few days. Refresh it often.
FRESH INC.: THE STAFF BLOG [Media] The Fantastic, Dystopian Future of Social Networking
| THURSDAY, AUGUST 15, 2013
Your Facebook account--or whatever social media you use--will know. Think of it as Yelp meets Nike+ shoes meets Facebook meets Google meets Twitter. Start-ups: Start thinking now about where you''ll fit in. In the year 2020, social networking will look different. So I''m going to do a little prognosticating. Data will do the work for me.
FRESH INC.: THE STAFF BLOG [Media] Take These Leadership Skills From the Boxing Ring
| WEDNESDAY, JULY 10, 2013
As a result, we''ve launched such non-traditional services as: media training for sales people, stand-up comedy training for executives, and "a next-generation version of mystery shopping for clients in all industries. In five years of boxing, I''ve discovered benefits beyond the physical ones from my trainer, Eric Daniels. And, I do.
FRESH INC.: THE STAFF BLOG [Media] A Good Kind of Mob
| MONDAY, FEBRUARY 27, 2012
He organizes a cash mob once a month, choosing the businesses based on votes he receives via his blog and social-media accounts. Shopping Spree Ringleader Andrew Samtoy (in the orange hat) organized a cash mob that hit Salty Not Sweet, a Cleveland boutique, in December.'> Forget flash mobs. This new kind of group supports local shops.
ROB GO [Media] Using Capital as a Weapon
| TUESDAY, JUNE 3, 2014
These companies drive up the cost of customer acquisition for everyone, drive up the cost of acquiring talent, soak up the attention of the media and BD partners, drop prices, scare off other VC’s who don’t want to short fund the #2 player, etc. Raising venture capital is not an end to itself. Capital Capital is an enabler.
FRESH INC.: THE STAFF BLOG [Media] Become a World-Changing Thought Leader
| TUESDAY, OCTOBER 30, 2012
And one form of thought leader is someone who says here's how the media business will be in five years and here's how the airline business will be in 10 years. editor-at-large Leigh Buchanan interviews Clay Christensen's publicity advisor about how entrepreneurs can be thought leaders too. Define thought leader. They teach. Change the world.
ARCTICSTARTUP [Media] The Techcrunch Embargo
| MONDAY, DECEMBER 5, 2011
There are numerous different ways media companies generate news. Breaking news type of stories are hard to catch and usually require the media organisation to be on alert at all times. Some focus to cover the bigger picture of events. good example of this is The Economist. Why am I writing about exclusive stories then? Simple.
THIS IS GOING TO BE BIG. [Media] And now for something a little different: First Round portfolio company chloe + isabel launches [#frc]
| MONDAY, AUGUST 29, 2011
If you're an innovator in the fashion space, in the flow of fashion influencers, cover ecommerce/fashion tech/retail for the media, or just generally blanket your social media presence with your uber fashion-forwardness e-mail me and I'll see if I can get you an invite--we're pretty tight already. Tweet. She saw the sneakers, right?
FRESH INC.: THE STAFF BLOG [Media] Telling Your Company's Story in Video
| MONDAY, OCTOBER 31, 2011
We wound up hiring Shaun Hildner, a Chicago-based filmmaker who worked at a digital media school. We just hired a full-time filmmaker to document our every move. Perhaps you should too. There's a new story at your business every day. Maybe you dreamed up a great idea or shot down a bad one. And that began to seem a bit off.
FRESH INC.: THE STAFF BLOG [Media] 5 Metrics That Don't Measure Startup Success
| TUESDAY, NOVEMBER 26, 2013
How Much Capital You''ve Raised Many CEOs believe that raising money validates their idea, especially when it draws media attention. Say what you want, but funding and expansion don''t mean a thing when you''re trying to kill it. How do I know? Because I did the same thing. It just means someone thinks they can make money off you.
HUNTER WALKER [Media] Verified Data Will Prevent “Fake It Til You Make It”
| MONDAY, MAY 26, 2014
“ Slow Media ” is about bringing mindfulness to consumption of content just as Slow Food did for eating. Besides having a great animated graphic, yesterday’s New York Times “ Faking Cultural Literacy ” OpEd got me thinking about the role of verified data. There are plenty more areas for this to go.
FRESH INC.: THE STAFF BLOG [Media] 6 Ways To Build Your Business On Facebook--For Free
| TUESDAY, SEPTEMBER 25, 2012
Social media is designed to bring those barriers down, and they should come down. It's amazing how much business comes in over Facebook. And I don't pay Facebook--or anyone--a cent. love Facebook. Facebook helps me stay on top of world events, popular culture, business trends and the personal lives of my friends and colleagues. On Facebook.
READWRITESTART [Media] Never Mind the Valley: Here's Vancouver
| TUESDAY, JANUARY 25, 2011
Greater Vancouver accounts for more than 60% of the province's 600+ digital media companies, and it's also one of the leading centers for video game production. As such, the city is a blend of both major media and gaming companies, as well as local, indie businesses - Sierra Wireless, Pixar, THQ, and Vivendi/Activision, to name just a few.
- [Media] 5 Money-Making Reasons To Get An E-Commerce Site
Social media brings sales. Additionally, with the introduction of Google + , although it is not available for businesses profiles just yet, it will be a major player in the social media game, and businesses should realize that this is a huge opportunity for them to gain some market share. There was absolutely nothing useful there.
REDEYE VC [Media] Hello Philly!
| WEDNESDAY, AUGUST 15, 2012
And social media has made everyone and everything much more accessible. . Warning - long blog post ahead. . As a result, I’ve often found myself making a mental distinction between my “professional community” and my “personal community”. Philly is where I live and socialize – and it is where my wife and I have chosen to raise our family.
FRESH INC.: THE STAFF BLOG [Media] Mass Customization: Let Your Customers Have It Their Way
| MONDAY, NOVEMBER 18, 2013
And there are other benefits, as Bain points out: With the proliferation of social media and online publishing, styles and trends now change faster than ever. A Bain & Company survey suggests that there''s potentially big value in offering customized products to your customers. That''s customization. Want your own fancy coffee?
YOUNGUPSTARTS [Media] Why Summer Is The Ideal Time To Grow Your Business
| MONDAY, JULY 1, 2013
Here are a few reasons why: Summer brings opportunities to build your business through social media and technology. Summer is considered an “off season” for the traditional media. Those working in the media have fewer press releases to sift through and are more eager to find a good story to publish. Stir up press. million votes.
UP AND RUNNING [Media] 6 Creative Ways to Figure Out If You’ve Got a Good Business Idea
| FRIDAY, DECEMBER 5, 2014
“Mentors can be people in your same field, or even free mentors or business advisors through the SBA (or other agencies), but the value of getting a professional’s opinion on your idea can not be emphasized enough,” advises Blair Nastasti, CEO of Media Moguls PR. So you have a great idea for a business, right? Reach out!
FRESH INC.: THE STAFF BLOG [Media] How to Succeed in 2013
| FRIDAY, DECEMBER 7, 2012
That means high quality relevant content, a user-friendly interface, and an integrated search and social media effort. We asked some of the brightest entrepreneurs we know what it's going to take to make money next year. Read on to find out which advice you ought to steal. It just means 'not right now.' Pair them up. You need a strong ego.
FRESH INC.: THE STAFF BLOG [Media] America's Coolest College Start-ups 2012
| SATURDAY, MARCH 3, 2012
In the social media craze, Patrick Ip, Sonia Chokshi and Kavya Shankar, saw more than a means to network and build on relationship. Founded in 2011, Kip Solutions uses social media to further social causes throughout the world. Tomorrow's big business may be today's dorm room invention. spot on iTunes. million. and Africa.
YOUNGUPSTARTS [Media] Use Your Tax Refund To Grow Your Small Business
| WEDNESDAY, MAY 20, 2015
recent survey conducted by the Small Business and Entrepreneurship Council reveals that 74% use it to manage social media marketing, 71% for email marketing, 34% for mobile websites and 18% to manage operations. By Carla Freberg, Vendor Services Manager at Balboa Capital. Doing so can help you maximize your tax deductions.
UP AND RUNNING [Media] What is the future of retail?
| MONDAY, JULY 21, 2014
Contrary to what the media repeatedly tells you (‘online is the only way forward’), a 2013 study by A.T. If someone is following your business on a social media site, your offers are available to them in-store. You’re right to be concerned about what this means for your business, but perhaps not in the way you may think. billion.
WWW.JASONNAZAR.COM [Media] The Challenges (& Opportunities) of Starting a Tech Company in LA
| TUESDAY, MARCH 22, 2011
Plus there are amazing LA tech events put on by DealMaker Media , DigitalLA , Twiistup , and many more. To see a great list of LA tech events check out the event calendar on SocalTech , Nicole Jordan’s Blog , and the newly revamped LaLawag. Challenge #1 – Tech Companies are Not Typically Started by Technologists. link].
FRESH INC.: THE STAFF BLOG [Media] 5 Reasons Why Consumer Collaboration and Big Data Are a Perfect Match
| THURSDAY, NOVEMBER 14, 2013
The Big Data technique of social media mining alerted our client to the existence of a problem. Data reveals patterns. Once you add consumer insights, you can innovate for the future based on what you know now. Partners value the skills each brings to the alliance." But in fact, as valuable as Big Data analytics are, the opposite is true.
YOUNGUPSTARTS [Media] Enterprise Messaging Comes Of Age With sqoope
| WEDNESDAY, NOVEMBER 12, 2014
Ability to attach and send multi-media files (image, audio, video, PDF, text files and more). Everybody’s on an instant messaging app these days. Fast, convenient and almost idiot-proof, they allow us to communicate quickly with each other via text, photos, videos and more. For a start, what happens if an employee leaves the organisation?
ABOVETHECROWD.COM [Media] A Rake Too Far: Optimal Platform Pricing Strategy
| WEDNESDAY, APRIL 17, 2013
Despite the fact that Apple had/has industry leading hardware margins on its incredible computing products, Apple felt the need to take 30% of the revenue that was created by its app ecosystem as well as 30% of the revenue from media rentals and sales. However, Amazon owns a digital media business built around Kindle.
CROWDSPRING BLOG [Media] Lean Business: Lessons from A-Rod
| SUNDAY, AUGUST 11, 2013
For much the past 10 years Mr. Rodriguez has found himself on the less-than-flattering end of media stories; everything from his marriage, to his relationships with teammates, to his on-field antics have been the subject of national coverage, typically in a negative light. What, you ask, are there three rules? The final lesson for A-Rod?
HEARPRENEUR [Media] 15 Entrepreneurs Share Their Favorite Inspirational Business Quote
| SATURDAY, MAY 28, 2016
They are not laughing now as I work with international companies and am regularly featured in the media as a subject expert on interpersonal communication. have also contributed to an article in the US media on the presidential candidates and did a series of BBC interviews during the 2015 general election here in the UK. Senge. I
AUSTIN STARTUP [Media] Greetings from SXSW V2V: A Little KAW in Vegas
| TUESDAY, AUGUST 13, 2013
I’m in Las Vegas this week, taking in the inaugural SXSW V2V conference. (You can follow moments from the proceedings on your social media of choice.) First things, first. I can already say: I think you need to put this conference on your calendars for next year for several reasons. Of course, there are the [.].
FRESH INC.: THE STAFF BLOG [Media] Obama Gives a Lesson on Knowing Your Audience in 'Between Two Ferns'
| WEDNESDAY, MARCH 12, 2014
Comedian Zach Galifianakis''s viral video interview with the president shows how you can use the media creatively to get your message out. Indeed, Obama put together an unbeatable campaign reliant on less traditional forms of media to garner the support of young voters--and then rode their ballots to the White House.
YOUNGUPSTARTS [Media] How To Select A Franchise Attorney
| TUESDAY, MAY 26, 2015
You can either do this through personal conversations with other franchisees, or you can use the internet and social media. Social media is a great tool to hear what personal opinions are on the work that has been done. A lot of people choose to launch a new business as a franchisee. What Is a Franchise Agreement?
YOUNGUPSTARTS [Media] Community Relations And The Small Business
| WEDNESDAY, OCTOBER 10, 2012
Use the Media. By cultivating good relationships with the local media, your chances of coverage are raised. by TJ Saunders. If you own a small business, good public relations is essential to its success. You can’t expect to realize profits without the community’s support of your company. Attend Events. Donate to Local Charities.
HEARPRENEUR [Media] 30 Entrepreneurs Share What Makes Their Business Unique
| FRIDAY, JULY 10, 2015
Our campaign was fully funded within the first 11 hours and we received close to $200,000 in total pledges. 2) We call our customers “fans.” We find these guys on Social Media, we talk to to them there, we sell them watches, we help them with pre and post sale queries, and we invite them to help develop our products. For now. Education 2nd.
REDEYE VC [Media] The Dorm Room Fund
| MONDAY, SEPTEMBER 24, 2012
Over the years, we’ve seen amazing companies make it out of Philadelphia’s dorm rooms (Invite Media, Milo and Warby Parker, to name a few), when the capital finds them. And I'm not the only one that noticed and took advantage of this. As I look at the environment facing today’s dorm room entrepreneurs, I notice a few things.
SMALL BUSINESS FORCE [Media] Is Your Sales and Marketing Working? 5 Tell-Tale Signs You're "Lookin' for Love in all the Wrong Places."
| SATURDAY, MAY 24, 2014
They need to be qualified; meaning they are not only aware of your company but have shown a real interest, by either responding to an email solicitation or opting-in to a download or newsletter from your website or social media. When you're ramping your business up, there's almost nowhere you wouldn't look for revenue. Hello. 1975 is calling.
UP AND RUNNING [Media] How to create a niche – Small Business Spotlight
| THURSDAY, APRIL 5, 2012
” Social media plays a big role in her efforts, she says, noting “It’s an excellent way to connect with my customers and fans of Puppy Cake.” How many times have you thought “somebody should make…” or “why doesn’t anybody sell…”? “People, myself included, love their dogs.
YOUNGUPSTARTS [Media] Three Ways To Prevent Data Loss And Strengthen Cyber Security
| THURSDAY, MARCH 14, 2013
Cybercrime is a growing problem worldwide, and although media coverage generally focuses on data breaches that occur at large corporations or government agencies, small businesses and entrepreneurial ventures are also vulnerable. By Bill Carey, Vice President of Marketing & Business Development, Siber Systems Inc. . Get managers on board.
FRESH INC.: THE STAFF BLOG [Media] How to Make Conference Calls Fun (Sort of)
| THURSDAY, SEPTEMBER 6, 2012
How It Works In the email you receive inviting you to a call there's a link you can click that takes you to the visual interface--a place where you can see everyone who's on the call, who is currently talking, as well as each person's social media profiles on LinkedIn, Google+, Facebook, and Twitter. Here's how it works.
FRESH INC.: THE STAFF BLOG [Media] Google's 10 Best Mobile Apps
| WEDNESDAY, MARCH 6, 2013
This would be more exciting if more people were using Google+; at the moment you may be hard pressed to find any pals reviewing restaurants on Google's social media platform.) 4. Ten apps you should be using--or, at the very least, learning from. Does that spell trouble for Google revenues? Probably not. Take your pick.
FRESH INC.: THE STAFF BLOG [Media] When You Don't Need Data
| THURSDAY, DECEMBER 5, 2013
” Shakespeare adds that the company does keep tabs of the photos of the billboard that people share via social media. Sometimes even data''s deepest devotees prefer to think beyond numbers. “My job is not to come in and create some stupid metric for everyone to look at.” Foreman obviously recognizes the importance of data.
UP AND RUNNING [Media] How to Find the Top VCs for the Investment You Need
| WEDNESDAY, MARCH 16, 2016
The industries they focus on include digital media, commerce technology and marketplaces, consumers goods and services, and SaaS. As we head into 2016, we leave behind a year of robust trends for venture capital—or “VC”—funding. Pacific Northwest. billion invested in 374 startups in that area. That figure was an increase from $2.3
BABBLING VC [Media] The Downfall of Reputation
| TUESDAY, DECEMBER 29, 2015
Repeatedly we see people in the media and our industries getting slammed for something they have done online. Before you meet this person, you've probably Googled them and researched them on social media. A couple of years back I was enamoured with the idea of reputation and the reputation economy. Or maybe I'm just getting old
VENTURE CHRONICLES [Media] From CRM to CXM: Walking the Customer Journey
| WEDNESDAY, DECEMBER 5, 2012
And it is certainly possible for a technology to provide benefit across multiple strategies–CEM and CRM–particularly technologies that are being transformed by the new consumer power afforded by social media. OF COURSE CRM IS NOT DEAD. CEM/CXM: SOFTWARE OR STRATEGY. First let us take a look at this thing called CXM really is.
- [Media] How to Survive Four Common Worst Case Scenarios
Instead, you need to undertake an aggressive campaign in the new media, with creative selling messages and promotions. The best survival guides tell you how to be proactive and avoid the probabilities of ending up in a worse case scenario. Probably 80% of the startups I know have found human resource issues to be the most treacherous.
SMALL BUSINESS FORCE [Media] To Achieve Entrepreneurial Success, You Can Never Know Too Much!
| SATURDAY, JANUARY 7, 2012
Scour their social media. Look at their social media, if they have any. Knowledge is at the foundation of real entrepreneurial success. The popular old saying, "you can never be too rich or too thin" has a corollary in small business � "you can never know too much!" Further backed up by that old saw, "knowledge is power!"
GENUINE VC [Media] Beer Kegs and the Future of Venture Capital: What It Means for Entrepreneurs
| TUESDAY, OCTOBER 11, 2011
While social media has brought greater transparency to many aspects of the VC business, it’s still a relationship-driven and moderately opaque industry. Last September I wrote a post outlining my view of the venture capital industry: increasingly evolving like the beer industry as it continues to mature. So what’s going on?
DEIMAR [Media] Top Benefits of Playing at Work | Deimar ~ Business Tips and.
| TUESDAY, MARCH 20, 2012
Businessman and Blogger passionate about life, Entrepreneurship, Finance and Social media. NAVMENU. Business. Strategies. Startup. Quotes. Contact. latest posts (Home). Mar 20, 2012. Top Benefits of Playing at Work. by Deimar Gutierrez. 20.3.12. Pin It. Todays business environment can be very stressful and demanding. Expanding Your Horizons.
READWRITESTART [Media] 7 Pearls Of Startup Wisdom From Investors and Innovators Who Matter
| MONDAY, AUGUST 27, 2012
The media picked it up as a David vs. Goliath story, and sure enough, it became true. From the art of the pitch to a smooth sale and everything in between, these seven tenets come straight from the annals of successful startups. We crunched it all up into seven bits of bite-sized startup wisdom that bear repeating: 1. Don't Be F*cking Boring.
ALLEN'S BLOG [Media] Entrepreneurs: Say What Your Startup "Does", Not What it "Is"
| MONDAY, DECEMBER 15, 2014
Venture capitalists get pitched all the time with taglines that read something like this: " XTronics is an industry-leading, customer-centric, social media, ad targeting and delivery, fix breakfast and do the dishes platform for.blah, blah blah. " . The "make an impression" window is narrow, and the hurdle is high. Part of "creating the aha!
FRESH INC.: THE STAFF BLOG [Media] The New Rules of Gamification
| FRIDAY, DECEMBER 2, 2011
It's you striving to achieve something and learn something in order to better understand coding." A corollary benefit of making the gamification aspect shareable over social media, Sims says, is that it can bring new users to the site. Gamification isn't just about badges and trophies. Foursquare does it. Mint.com does. But where to start?
YOUNGUPSTARTS [Media] [Singapore] Business-Focused Reality TV Show Angel’s Gate To Air Next Week
| THURSDAY, FEBRUARY 2, 2012
To succeed in business, an entrepreneur needs money, the right connections, and the right exposure,” says Ash Singh, CEO of digital media company and new business accelerator Interactive SG , and co-producer of Angel’s Gate. The programme is more than just a reality TV show. “ Angel’s Gate builds that bridge.
FRESH INC.: THE STAFF BLOG [Media] 9 Questions for Ashley Madison's Founder
| TUESDAY, AUGUST 14, 2012
This time I talked to Noel Biderman , former sports attorney and current president of AshleyMadison.com and Avid Life Media. If mainstream media gets into the judgment business, what do you do? Noel Biderman built a business everyone loves to hate: a dating website for cheating spouses. Here's what you can learn from it. We don't try.
- [Media] Importance of the Blog for Your Online Business
You’ve also got the email, social media, ebooks, infographics, guest posts and videos (to name but a few) to get your content out there. For that reason, it’s very important that you have the right social media campaign going and you’re using the right twitter strategy. Let me be blunt. And it doesn’t just stop there.
BOTH SIDES OF THE TABLE [Media] How to Make Sure Professional Services Don’t Take Over Your Software Company
| THURSDAY, MARCH 21, 2013
In the Ad Tech world PS revenue often means providing “media services” as a value-add to using your product. This article originally appeared on TechCrunch. think it’s important for enterprise startups to layer in professional services into your revenue stream. it's all in this article if you want the details]. training.
FRESH INC.: THE STAFF BLOG [Media] Net Neutrality Ruling a Blow to Web Startups
| TUESDAY, JANUARY 14, 2014
In the absence of such rules, for example, a company like Time Warner could block its competitors'' websites, or charge its customers for premium service, privileging content from large media companies while squeezing out individual bloggers. A D.C. UPDATED at 3:40 p.m. In Verizon v. FCC , the U.S.
- [Media] And You Thought Your Company Had an Open Office
Building up a vibrant social media rapport with customers is nice, but what better way to build a relationship with customers than to have them right there, in your office? Should your office be more like a coffee shop? For all the hubbub that has swept the business world in the last decade, what does an open office plan really translate to?
DUCT TAPE MARKETING [Media] 10 Ways to Supercharge Your B2B Lead Generation Efforts
| MONDAY, AUGUST 11, 2014
Social media as a lead generation tool is simply a really powerful way to build and nurture relationships. Syndicated content My get sponsored tactic above is a form of syndication but paid options such as Outbrain can be effective ways to get your owned media assets and content in from of targeted leads. Heres how it works.
THE PRODUCT GUY [Media] Introducing Product Management to your Organization
| TUESDAY, FEBRUARY 3, 2015
have 20 years experience developing and growing products and services for companies of all sizes in the mobile, enterprise, e-commerce, media and education sectors. In our a recent live stream from one of our mentors of The Product Mentor , Jordan Bergtraum, lead a conversation around “Introducing Product Management to your Organization”.
ARCTICSTARTUP [Media] Angry Birds "TV" Series To Come This Fall
| MONDAY, APRIL 2, 2012
Rovio acquired the Finnish animation studio, Kombo in June of 2011 to begin creating their media content. Rovio's head of animation, Nick Dorra, spoke at the MIPTV conference in Cannes where he announced Rovio will begin producing weekly short form animations, The Guardian reports. It's about telling more engaging stories.
FRESH INC.: THE STAFF BLOG [Media] A Better (& Cheaper) Way to Motivate Employees
| TUESDAY, SEPTEMBER 25, 2012
Use social media to make the company more aware. A great mission statement will only get you so far. To motivate workers every day, you have to do a bit more. Most start-ups don’t have much in the way of cash to pay big salaries and bonuses. Annual reviews aren't enough. How so? Don't wait to reward small successes.
FRESH INC.: THE STAFF BLOG [Media] Why You Might Want to Consider Advertising on Instagram
| THURSDAY, DECEMBER 19, 2013
On Thursday, the photo filtering and sharing site released early metrics from its initial advertising campaigns , and the results ought to excite social media-savvy marketers. It''s still early days, but Instagram''s newly released ad campaign metrics show promising results for advertisers. Ever thought of advertising on Instagram ?
THE EQUITY KICKER [Media] The physical dollars that turned to digital pennies are now becoming mobile pennies10^(-1)
| TUESDAY, MARCH 12, 2013
era was that whilst success pays out big really huge scale is required to make social media pay and the odds of any given startup getting there are slim. Mobile adtech businesses like our portfolio StrikeAd are still in good shape though – largely because mobile media consumption and mobile ad spend continue to grow quickly.
BUSINESS OF SOFTWARE BLOG [Media] BoS 2011: Business of Software Talks from 2011 all in one place.
| TUESDAY, MARCH 20, 2012
Laura Fitton, VP, HubSpot, Making social media work in business to business. If you came to Business of Software 2011, you can access all the talks from last year here using the passcode you were sent by email. Anyone registering for this year’s event will also receive a code to access the talks prior to their general release.
FRESH INC.: THE STAFF BLOG [Media] How to Get Better at Anything Fast: Share With the World
| TUESDAY, NOVEMBER 12, 2013
The site’s focus on the candid admission of faults and low moments makes it a sort of anti-Facebook, an antidote to the tendency of the well curated perfection of others social media profiles to make us feel lonely and inadequate. Everything that we see in the media is like perfection, perfection, perfection, but perfect is boring.
- [Media] 4 Secrets for Marketing on Pinterest
Instead, Elizabeth Daniel New York (or "EDNY") made skillful use of social media in general and Pinterest in particular. Can't spend as much as you'd like to on marketing? Here's how one clothing company uses Pinterest to close the gap. Especially when your marketing budget can't match those of your better established competitors.
THE ENTREPRENEURIAL MIND [Media] When Lightening Strikes
| WEDNESDAY, FEBRUARY 29, 2012
For others it may be betting that magical "shout out" from a national thought leader or big time media outlet. Most entrepreneurs dream of that one big break. For some businesses it is getting the one big customer. Should you always walk through the door of opportunity that. the big break opens for you? Sometimes yes, but sometimes no.
GROWTHINK BLOG [Media] Why You Should Sell Your Business Quickly
| THURSDAY, JUNE 9, 2011
The event gives emerging companies the opportunity to pitch and network with investors, executives, customers and the media. Last week marked the 6th year for the conference "Launch: Silicon Valley." One of the panels at the event focused on the key question of "Should startups sell quick or grow big?" Reasons they gave included: 1.
READWRITESTART [Media] Why Venture Capital No Longer Defines Innovation
| MONDAY, AUGUST 20, 2012
million on Kickstarter is a perfect example of how venture capital is being complemented by new approaches propelled by social media. Michael also founded four other startups, including MacWEEK and ICONOCAST, and authored Social Engagement Marketing, an easy-to-navigate guide to the world of social media. It just doesn’t fit.
FRESH INC.: THE STAFF BLOG [Media] Brand & Market Your Company. in Just 5 Minutes
| FRIDAY, DECEMBER 23, 2011
Build a Social Media Campaign Now that you're up and running with a great new brand, here's an automatic way to generate Tweets guaranteed to win you visibility: The automatic tweet generator. Here's a quick and easy way to create a memorable brand for your company. Just don't take it too seriously. Here's a quick way to find one: The Web 2.0
VENTURE CHRONICLES [Media] Social CRM at the Crossroads
| MONDAY, APRIL 25, 2011
Social Media Monitoring – requires the possibility of integrating with a CRM technology. Customer Analytics – including text/sentiment analytics; voice based analytics; social media analytics, influencer scoring, etc. Social CRM exists largely within this context, it is a “I’ll know it when I see it” category. Traditional CRM Suites.
- [Media] Turning A Hobby Into A Business – A Happier Life
Whether it’s cookery, engineering or your prowess on social media, there are always people willing to learn from those with experience. In 1937 George Valliant, a psychologist and Professor at Harvard University, began one of the longest running studies of physical and mental wellbeing ever recorded. The findings are beautifully simple.
YOUNGUPSTARTS [Media] Humility Trumps Arrogance: The Donald’s Missing Piece
| MONDAY, DECEMBER 21, 2015
While the pundits incessantly debate and the media salivates for the next feast or morsel, a lost and weary nation just wants a winner in the White House. by Kevin McHugh , president of JKM Management Development and author of The Honest Executive. The idea of Donald Trump as president of the United States is past the phenomenon stage.
DUCT TAPE MARKETING [Media] Creating Audio Authority One Interview at a Time
| THURSDAY, MAY 1, 2014
Related posts: Podcasting Makes You a Member of the Media Lots has been published about the value or hype of. Creating Audio Authority One Interview at a Time written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing. Marketing podcast with John Lee Dumas. Editorial. Program. Format – How long?
FRESH INC.: THE STAFF BLOG [Media] 3 Tips For Working Less and Getting More Done
| WEDNESDAY, JUNE 17, 2015
Please share on social media if you found this post helpful. How to run at full capacity, not like a brain-dead zombie in desperate need of a caffeine fix. First off let me apologize for the image but I couldn't resist a zombie with a coffee mug pic. You've all heard the humble brags. Efficiency can drop by as much as 40%.
THE PRODUCT GUY [Media] Paul Gray TBPP2010 Runner-up
| SUNDAY, MARCH 13, 2011
Paul Gray has spent ten years working in the entertainment, media and communications industries within Australia and Europe. Very close runner-up to The Best Product Person of 2010 was Paul Gray. Paul worked in both B2B and B2C roles for organizations including Disney, Foxtel, and British Telecom. Remember. Enjoy! Jeremy Horn The Product Guy.
- [Media] 8 Publicity Fails of PR Pros and Over-Eager Entrepreneurs
Even if you''re not a PR pro, the following lessons might also be instructive--particularly for anyone who wants to get the media to sit up and take notice. 1. If your PR person isn''t getting you results, these missteps might be to blame. The questions from readers about how to handle situations at their offices are my favorites.
UP AND RUNNING [Media] Lessons Learned: Why My Kickstarter Campaign Failed
| WEDNESDAY, APRIL 16, 2014
It takes time to manage the campaign, so don’t forget to pencil in time to respond to comments, thank backers, monitor social media, and handle press. Thousands of business owners have turned to Kickstarter , an online fundraising site, to help raise capital for new ventures. If you miss the mark, you don’t get a dollar.
FRESH INC.: THE STAFF BLOG [Media] Can Twitter Justify Its $11 Billion Valuation?
| WEDNESDAY, OCTOBER 30, 2013
Twitter is an anomaly whose value has been somewhat manipulated by investment bankers, a frothy stock market that''s favoring social media stocks and a sort of desperate investor longing for a return to the good old days of the first dotcom boom. After all, your company may be tech-focused and growing fast--especially if you''re on the Inc.
MARK BIRCH [Media] Sales for Startups: Not All Leads Are Equal
| TUESDAY, NOVEMBER 19, 2013
Social media. Word of mouth and referrals are far and away better sources than tradeshows and social media (at least in the case of Marketo where this chart originated from). Some will tell you that a lead is a lead is a lead. How awesome it is that you got the attention of a real buyer! Some common examples include: Purchased lists.
STEVE BLANK [Media] Entrepreneurs are Everywhere Show No. 24: Drew Silverstein and Craig Kanarick
| WEDNESDAY, MARCH 9, 2016
Craig also co-founded Razorfish Studios, a media and entertainment company, producing books, films, TV shows, albums and websites. . “This is the West, sir. They don’t tell the awful, painful, and exhausting job it is to build a business. Drew Silverstein. Craig Kanarick , founder of the indie food site Mouth. Craig Kanarick.
FRESH INC.: THE STAFF BLOG [Media] Keep Your Friends Close & Your Customers Closer
| TUESDAY, SEPTEMBER 4, 2012
Social media provides the opportunity to share aspects of your family and friends, which make you seem more approachable to your customers. Letting customer relationships stagnate is dangerous for your long-term health. Here are three ways to let your customers know you care. After all, relationships are the key to repeat business.
FRESH INC.: THE STAFF BLOG [Media] The Returnees: Why U.S. Entrepreneurs are Going Back to Korea
| TUESDAY, NOVEMBER 29, 2011
The second, an Internet advertising company called Invite Media, which he co-founded with several classmates during his senior year, was more promising. Shin's buddies would eventually sell Invite Media to Google for $81 million, but Shin had left the company long before that happened. with his parents when he was 9. Shin got to work.
YOUNGUPSTARTS [Media] The Art Of Entrepreneurism
| FRIDAY, FEBRUARY 19, 2016
Take full advantage of living in a society focused around the Internet and social media; Twitter, Facebook, LinkedIn and online reviews can be the best thing for your business if used correctly. By Ross Sapir, founder and CEO of Roadway Moving. Build a support network. When you believe in your business, others will too. Love what you do.
ARCTICSTARTUP [Media] Oppex raises €1.2 Million for sales opportunities with the public sector
| MONDAY, NOVEMBER 17, 2014
million seed funding led by Alma Media, startup accelerator Veturi, Tekes, and seven angel investors. With Alibaba in the news for the largest IPO of all time , it''s clear that connecting people that need things with people that do things is a powerful position to be in. In their beta they''ve managed to bring plenty of parties together.
- [Media] Everyone Has a Boss--Even If You're at the Top
To do so, we''ve got an award-winning onsite customer service team that interacts with our customers via phone, email, instant message and on social media networks like Facebook and Twitter. Even CEOs have bosses. Yes, more than one. Here are the four people all CEO''s answer to. Being a CEO means you''re the boss. priority.