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  • BOTH SIDES OF THE TABLE  |  SATURDAY, MAY 25, 2013
    [Media] As Populist as it May Feel, 98% of VCs Aren’t Dumb
    create videos. I use analytics. I use social media. I IM and DM and SMS. By now you will likely have read Andy Dunn’s scathing post about Venture Capitalists in which he decries the industry’s masses. read Andy’s post with a knowing smile on my face. But VC is like congress. Because they know him or her. rest my case. Dying.
  • ARCTICSTARTUP  |  WEDNESDAY, MARCH 12, 2014
    [Media] Alumni Relations Modernized by Latvian Alumniplus
    While Facebook didn''t exactly "create" the term social media, it certainly did bring it to mass attention. They don''t see themselves as a substitute for big social media, but rather as a supplement. Based in Techhub Riga , Asteria Education is the startup behind Alumniplus. Image Courtesy of Shutterstock //Alumni
  • UP AND RUNNING  |  FRIDAY, MAY 16, 2014
    [Media] 6 Reasons Your Small Business Will Fail (And How to Avoid Them)
    Use social media, word of mouth, cold calling, direct mail, and other tried-and-true marketing techniques. According to Small Business Administration research , only half of new businesses survive for the first five years and only one-third of new businesses are able to survive for 10 years. Six Reasons Businesses Fail: . 1.
  • THE COMMON SENSE WEB... AN ENTREPRENEURS' BLOG  |  WEDNESDAY, JUNE 27, 2012
    [Media] Data Mining. a Primer for Marketers & Decision-Makers (Part 1)
    Look no further than the social media movement, which democratized publishing to the web via blogs, put our videos online via YouTube and Vimeo, broadcasted our short-form opinions via Twitter, and chronicled our life through Facebook. A bit of a dry post today, unless you're a data geek like we are. From the linked article above: . ".compliments
  • DUCT TAPE MARKETING  |  SATURDAY, APRIL 23, 2011
    [Media] Weekend Favs April Twenty Three :: Small Business Marketing Blog.
    SIMPLE, EFFECTIVE AND AFFORDABLE SMALL BUSINESS MARKETING Home About Consulting Products Programs Workshops Blog Resources Contact Subscribe by RSS Subscribe to Duct Tape Marketing by Email Small Business Week 2011 Our winners! The Referral Engine – Teaching Your Business to Market Itself – by John Jantsch. Steps to Successful Fac.
  • THE MOGUL MOM  |  MONDAY, AUGUST 20, 2012
    [Media] 5 Ways to Use Back to School to Get Back to Business
    Send an email, make a lunch date or connect on social media with those people who have done business with you in the past. This is a guest post by Terra Bohlmann of The Working House. As mogul moms we have to re-adjust our personal and professional lives during the summer months to keep our kids busy. More time to focus on business. Busines
  • THE MOGUL MOM  |  MONDAY, AUGUST 20, 2012
    [Media] 5 Ways to Use Back to School to Get Back to Business
    Send an email, make a lunch date or connect on social media with those people who have done business with you in the past. This is a guest post by Terra Bohlmann of The Working House. As mogul moms we have to re-adjust our personal and professional lives during the summer months to keep our kids busy. More time to focus on business. Busines
  • SEEING BOTH SIDES  |  WEDNESDAY, MARCH 14, 2012
    [Media] Signal to Noise - How to Cut Through the Clutter
    Online media blog DigiDay mused that SXSW has gotten so noisy that no one can stand out any more.  We are living in the "NewCo Era", where the combination of the plummeting in the cost to experiment and the explosion of entrepreneurship and disrupting technologies is causing a proliferation of new companies to be formed. Be a contrarian.
  • ARCTICSTARTUP  |  MONDAY, JANUARY 26, 2015
    [Media] TransferWise picks up $58 million Series C round
    The company has been successful in building momentum, perhaps due to their #2edgy4you media campaigns like their "nothing to hide" campaign through London and their F¥€K the banks campaign. TransferWise has now raised $91 million to date with name brand investors like Sequoia, Peter Thiel, Index Ventures , and Richard Branson.
  • FRESH INC.: THE STAFF BLOG  |  THURSDAY, JUNE 13, 2013
    [Media] Think of Your Website Like A First Date
    So make sure your site sells without overselling.Make it easy for your visitors to engage you on their terms with many ways to reach out--click-to-chat, 800 numbers and a range of social media. Your goal is to earn a second date. Four steps to make sure they come back for more. Same goes for your website. Make a great first impression.
  • DUCT TAPE MARKETING  |  WEDNESDAY, JULY 27, 2011
    [Media] How to Create the Ultimate Customer Experience
    Why Social Media Doesn’t Matter Anymore. How to Create the Ultimate Customer Experience This content from: Duct Tape Marketing Everyone talks about creating a great customer experience, but few people really deliver one that’s special in any way. What if you delivered products on a bike? What if you included more than they expected?
  • FRESH INC.: THE STAFF BLOG  |  TUESDAY, NOVEMBER 22, 2011
    [Media] Businesses Only a Woman Could Start
    From a humble design blog to media empire, Bonney is essentially the heir to Martha Stewart's thrown. From comfortable hosiery to hand-made jewelry, these ingenious companies are"and only could be"the brainchildren of women. Take a look at the women making waves in the start-up world, some of whom will be speaking at the Inc.
  • FRESH INC.: THE STAFF BLOG  |  WEDNESDAY, MARCH 5, 2014
    [Media] In Marketing, Good Things Come to Those Who Are Transparent
    With the launch of a social media campaign called "Name That Mushroom," Arora and his cofounder flaunted their imperfect-looking product. Here''s how three companies advertised the good and the bad to win the love of their customers. Every company has its quirks. So the the company decided to address the issue head on. It was a hit.
  • DUCT TAPE MARKETING  |  TUESDAY, JANUARY 6, 2015
    [Media] How to Promote Every Piece of Content You Create
    Now it’s time to post it to your social media profiles and sit back and enjoy the rush of traffic. How to Promote Every Piece of Content You Create written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing. Below are five steps we take in building an influencer program. Find Influencers.
  • AGILE VC  |  THURSDAY, JANUARY 3, 2013
    [Media] The Unbundled Mobile Software Stack
    They further had to open up IE to allow consumer choice of embedded services like search and media players. I’ve been using Google’s Chrome browser on my iPad Mini for about a month now. As we all know the mobile ecosystems have remained mostly walled gardens to date.
  • BLOGTREPRENEUR | ENTREPRENEUR BLOG  |  FRIDAY, APRIL 13, 2012
    [Media] Maintaining Your Motivation as a Maverick
    Once eBooks starting taking off, for example, we were one of the few resources people could easily find – and one of the few quality sites the media could point to. People hate change. The marketplace is no different – since it’s made up of people, it’s just as resistant to the unproven as anything else. Overcoming Challenges.
  • OM.CO  |  TUESDAY, FEBRUARY 5, 2013
    [Media] Evolution of a Founder: Lessons I have learned
    The more I wrote about the oncoming mobile and broadband revolution, the more obvious it became that the print media was going to fight for attention with cheaper, faster publications. Blogs were part of the shift to a more intimate, frenzied, and on the go media landscape. About. Twitter. Subscribe. Om Says. About Me. Om Malik. Scary?
  • AUSTIN STARTUP  |  TUESDAY, JANUARY 25, 2011
    [Media] Mapping the App Economy
    Instead of the branches of the mindmap being the main components of a scene – i.e., events, organizations, companies, media, and people – the major branches of the appconomy are scenes, capabilities, industries, and functions. I’ve also added minor branches that include use cases and lexicon. mobileTech Tuesday, by Steve Guengerich.
  • YOUNGUPSTARTS  |  THURSDAY, FEBRUARY 28, 2013
    [Media] Entrepreneur Startup Kit: 4 Keys To Success
    This approach allows small business owners to create a professional number, integrate automated call answering and routing capabilities, and offer easy to use web-based digital voicemail, all integrated with a small business’s website and social media presence.  Bryan Goode, CEO of Infratel. Build a website and establish a web presence.
  • ARCTICSTARTUP  |  TUESDAY, MARCH 20, 2012
    [Media] Muxlim Debate A Great Reminder - Startups Far From Mainstream
    The article continues to paint the picture that the company was overly hyped in global media as El-Fatatry also received the Finnish President's Internationalisation Award as well as other awards. The media has cited Muxlim reaches 25 million people around the world. The title of the article, directly translated, is Mohamed's Bubble.
  • 47 HATS  |  TUESDAY, JANUARY 10, 2012
    [Media] Danger! Experiment ahead
    The danger for me is that while social media/realtime IM chats are a powerful way to engage with your customers and clients I will need to make sure I fearlessly guard the rest of my time when I singletask away at coding DeveloperMemory.com, do client work and, you know, work. Well, time for an experiment! MicroConsults
  • FRESH INC.: THE STAFF BLOG  |  FRIDAY, FEBRUARY 10, 2012
    [Media] 7 Steps to Turbo-Charge Your Efficiency
    If you spend 30 minutes a day on social media and instant messaging that adds up to two and a half hours per week. One hundred and thirty hours equates to over three 40-hour work weeks you are spending on social media and chatting online per year. We all want more time. But how do you get it? Efficiency. Here’s how: 1. Delegate.
  • GUY NIRPAZ  |  TUESDAY, NOVEMBER 22, 2011
    [Media] Evolving from Document System to Engagement System
    This time Darren Suomi, VP Sales at HootSuite will give a tip regarding social media channels in businesses. Here is the additional interview promised from the Enterprise 2.0 Conference. This time Jessie Wilkins, Director System Engagement for aiim speaks about how will the future of the enterprise information management will look like.
  • FRESH INC.: THE STAFF BLOG  |  MONDAY, MARCH 11, 2013
    [Media] Trying to Tap Into the Viral Nature of Crowdfunding
    that he isn't launching TeePublic out of some undying passion for the t-shirt business; he just sees it as an opportunity to get back into entrepreneurship game in an industry he knows well as a veteran of the both the web media and e-commerce clothing space. If it doesn't get enough supporters in the allotted time, the project dies.
  • ARCTICSTARTUP  |  THURSDAY, MARCH 26, 2015
    [Media] NewsHubby: DIY Press Releases for Tech companies
    If the result is to your liking, the platform offers to send the press release to the relevant media (for a price, that is). We were very successful in reaching out to media worldwide. Every hard-boiled start-up will know the importance of PR. Or is it? After this bit, the doors of creation are opened to you.
  • YOUNGUPSTARTS  |  MONDAY, DECEMBER 29, 2014
    [Media] Payment Predictions For 2015
    Before founding WePay, Clerico worked in technology investment banking at Jefferies & Company, where he advised enterprise software, digital media and financial technology companies on M&A and capital market transactions. by Bill Clerico, CEO of WePay. Bitcoin reached historic highs but then went sideways. No big deal, right?
  • FRESH INC.: THE STAFF BLOG  |  WEDNESDAY, FEBRUARY 20, 2013
    [Media] 4 Ways You Discourage Customers From Buying
    Most websites fail that miserably [because] they're designed to serve the seller's needs, not the buyer's." It may seem like a good idea to make the customer create an account, collect social media information, or ask questions about what led the customer to the site. The relationship between buyers and sellers has changed. You don't.
  • GROWTHINK BLOG  |  THURSDAY, JUNE 9, 2011
    [Media] Why You Should Sell Your Business Quickly
    The event gives emerging companies the opportunity to pitch and network with investors, executives, customers and the media. Last week marked the 6th year for the conference "Launch: Silicon Valley." One of the panels at the event focused on the key question of "Should startups sell quick or grow big?" Reasons they gave included: 1.
  • VENTUREWOODS  |  THURSDAY, JUNE 24, 2010
    [Media] Why Will People Come to Your Company Facebook Page? (Wall Street Journal)
    The answer is central to the phenomenon of community-building across social media platforms. For example, at our digital marketing learning community on Facebook, we’ve seen that Digital Media Cartoons and Jokes , which have no direct relevance to “learning,” are among the most engaging content. Digital Media Cartoons and Jokes.
  • THE EQUITY KICKER  |  FRIDAY, SEPTEMBER 21, 2012
    [Media] Facebook makes privacy controls much simpler
    As regular readers will know, I’m a big fan of social media in general and Facebook in particular. Last night Facebook launched their Shared Activity plugin makes it much easier to control which of your activities on Facebook-connected third party sites show up in your Facebook feed. Facebook Privacy
  • YOUNGUPSTARTS  |  THURSDAY, OCTOBER 16, 2014
    [Media] How To Properly Introduce A Keynote Speaker
    Her clients range from university students to Fortune 500 companies, and her seminars cover topics ranging from tattoos in the workplace to technology at the dinner table and the proper use of social media. By  Diane Gottsman , modern manners and etiquette expert, and author of “ Pearls of Polish, An Etiquette Guide for Today’s Busy Woman “.
  • UP AND RUNNING  |  THURSDAY, SEPTEMBER 11, 2014
    [Media] How to Get Funding from Billionaire Investor Mark Cuban and Other Stories
    They have maintained their relationship with Kickstarter backers through the platform itself and via such social media platforms as Facebook, Pinterest, Instagram and YouTube, even running successful contests on Instagram, Facebook and Pinterest. Sometimes your business needs money fast. You have to get your hands dirty. Persistence. cities.
  • FRESH INC.: THE STAFF BLOG  |  FRIDAY, OCTOBER 5, 2012
    [Media] Caterina Fake: Great entrepreneurs are like sandwiches
    Fake, who we once named one of the most productive CEOs, says these four time management tips helped her and might help you, too: Cut back on media intake: It's a tough task for the founder of several internet companies, but Fake says she only allows herself one hour on the internet in the morning and one hour in the afternoon. and 4 p.m.,
  • FRESH INC.: THE STAFF BLOG  |  WEDNESDAY, MARCH 28, 2012
    [Media] Keep Your Customers Coming Back
    This book dives into how to use social media platforms to attract new business and job opportunities While results and ROI may be critical to keeping clients, building positive relationships proves to be the most important. Relationships. In business, that single word may be the most important. And that's just the beginning. Looking for more?
  • THE NEXT WEB  |  WEDNESDAY, APRIL 24, 2013
    [Media] Tomorrow on TNW: Your chance to ask HopeMob’s founder Shaun King your entrepreneurship questions
    His social media and Web projects have raised over $5,000,000 for charity, received over 100 million visits on the web, and recently won the Mashable Award for Most Creative Social Good Campaign. Streaming live on The Next Web, HopeMob founder Shaun King will answer questions from readers at 3 p.m. ET (12 p.m. PT) Thursday, April 25th.
  • DUCT TAPE MARKETING  |  FRIDAY, AUGUST 15, 2014
    [Media] The Future of Mobile Search Marketing
    Here, Justin uses SEO, Paid Search, Content Marketing, and Social Media to increase conversions and leads. The Future of Mobile Search Marketing written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. The adoption quickly exploded and in 2012, global smartphone adoption reached 1 billion users.
  • FRESH INC.: THE STAFF BLOG  |  FRIDAY, DECEMBER 6, 2013
    [Media] 5 Powerful New Ways to Make Video Attract Customers
    Many channels and creators were influencers on the web and social media before adopting YouTube, and even more that started on YouTube are quickly expanding their audiences everywhere--which means the potential opportunity for distribution of your videos is exponential. Over 6 billion hours of video are watched each month on YouTube.
  • UP AND RUNNING  |  TUESDAY, JUNE 17, 2014
    [Media] 4 Things Game of Thrones Can Teach You About Business
    With the help of Kate Connors, an account manager at Media & Communications Strategies , a communications firm in Washington D.C., we’ve put together a list of four business lessons that come straight from the twisted plot of this series. 1. million viewers per episode, and has been lauded as the network’s most popular show ever.
  • CONVERSIONXL  |  MONDAY, APRIL 13, 2015
    [Media] An Irresistible Offer: 4 Tips to Personalize Your Sales Funnel
    As the study points out: 91% of all US consumers still use e-mail daily, and the rate at which e-mails prompt purchases is not only estimated to be at least 3 times that of social media, but the average order value is also 17% higher. What is an irresistible offer? It’s compelling, it’s powerful and it drives action. Optimized CTAs.
  • DUCT TAPE MARKETING  |  FRIDAY, MARCH 6, 2015
    [Media] How to Use Marketing Automation Correctly
    Fortunately, marketing automation products make it particularly easy to track user behavior on your website, in your email campaigns, and on your social media. How to Use Marketing Automation Correctly written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. Photo via PhotoPin. Content Marketing. Onboarding.
  • STEVE BLANK  |  THURSDAY, DECEMBER 17, 2009
    [Media] Building a Company with Customer Data – Why Metrics Are Not Enough
    You assemble this view by gathering information from a variety of sources: web sites, social media (Facebook, Twitter, blogs, et al) sales data, win/loss information, market research data (i.e. Gathering real-world feedback from customers is a core concept of Customer Development as well as the Lean Startup. But what information to collect?
  • A SMART BEAR: STARTUPS AND MARKETING FOR GEEKS  |  MONDAY, JANUARY 25, 2010
    [Media] A Tradeshow Checklist, born of experience
    know, you thought "print media" was dead. Related posts: Painful, Surreal, and Surprisingly Effective: The Personal Checklist Love the messenger Avatar Marketing: Sell to Carol Five ways to listen to customers instead of goin' fishin' Why you have to engage in social media, even if you don't want to. 3-6 months before the tradeshow.
  • DUCT TAPE MARKETING  |  MONDAY, AUGUST 18, 2014
    [Media] Why You Must Change Your Content Marketing Approach
    Social media has obviously opened new doors in terms of sharing and generating new forms of content. And of course you need a visual marketing strategy to go hand in hand with your written content if you want to really take advantage of social media reach today. Social Media Examiner. Social Media Examiner. Enjoy!
  • DUCT TAPE MARKETING  |  THURSDAY, MAY 14, 2015
    [Media] 3 Effective Ways to Use a Blog to Boost Your Retail Business
    Related posts: Using Media Relations to Boost Your Business Thursday is guest post day here at Duct Tape Marketing. 3 Effective Ways to Use a Blog to Boost Your Retail Business written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. million times you’ve heard that you need a blog to get more customers.
  • FRESH INC.: THE STAFF BLOG  |  TUESDAY, MARCH 18, 2014
    [Media] For Nicholas Negroponte, the Future of Tech Is Ingestible (No Joke)
    At TED 2014, MIT Media Lab founder Nicholas Negroponte discussed the past 30 years as well as the next. Negroponte delivered his 18-minute talk , a TED standard, before an audience of about 1,200. He touched on what has happened in the world of computer science since he first presented at TED''s inaugural meeting in 1984.
  • LEVERAGING IDEAS  |  FRIDAY, MAY 27, 2011
    [Media] Curated Blog Links: – May 27, 2011
    May 24, 2011 Check Out This Beautiful Presentation About How Media Companies Can Act More Like Startups. Online Advertising Revenues Up 23 Percent Since Q1 2010, Reach $7.3 Billion. May 27, 2011 Attention, shoppers: Men outspend women 9 to 1 on mobile virtual goods. May 27, 2011 Get Your Fucking Bow Ties Ready. billion in Q1, 2011. Fraud.
  • THE NEXT WEB  |  THURSDAY, DECEMBER 5, 2013
    [Media] 8 steps to successfully rebrand your business
    Updating your website, email templates and social media is the easy part. Jake Athey is the Marketing Manager for Smartimage and  Widen Enterprises. Rebranding is an inward process of recreating your organization’s outward expression of identity. In 2000, BP  famously spent  £4.6 Commit to the rebrand and keep it moving. Show something early.
  • JEFF HILIMIRE  |  MONDAY, JUNE 20, 2011
    [Media] Why I’m reading these books
    The Dragonfly Effect: Quick, Effective, and Powerful Ways To Use Social Media to Drive Social Change – Heard many people recommend this book from a social media standpoint. Below is a little blurb about why I have each of these books on my iPad. By the way, all the links below are Amazon affiliate Kindle links. Too much in fact.
  • JEFF HILIMIRE  |  TUESDAY, FEBRUARY 22, 2011
    [Media] Hands on with the Android Galaxy Tab (an iPad comparison)
    Read this first… and 7 months with the iPad, here’s what I’ve learned… But if you’re lazy and don’t want to read this entire blog, here’s the gist: The Galaxy Tab is hands down the best media/content snacking device I’ve ever used.  I love everything it wants to be. And Reader, Voice, etc.,
  • ARCTICSTARTUP  |  TUESDAY, NOVEMBER 4, 2014
    [Media] Iceland's Datamarket acquired by Qlik
    When studying economics, one issue I came up against was finding a good dataset to run of regressions on. For professionals and more serious researchers it''s still the same story; despite this being the era of big data, it''s still tough to dig through the web to find a quality dataset that fits your needs.
  • BABBLING VC  |  SUNDAY, APRIL 10, 2011
    [Media] It Doesn't Have to Always Be Tech
    There are businessess in real estate, media, finance, hospitality and so forth. I remember a little under 20 years ago sitting with a mentor of mine discussing business and ideas to generate cash. Little had I known at this time that I would be a VC 20 years later. cared even less though about technology. Nope, I didn't finance it.
  • FRESH INC.: THE STAFF BLOG  |  TUESDAY, NOVEMBER 15, 2011
    [Media] The Art of Spreading a Great Idea
    The following can be applied to a variety of media, but unless you already have a reasonable profile it makes sense to start online: greater access to decision-makers, a broad spectrum of outlets and opportunities to choose from, and most articles last forever and generate a SEO boost. Got great ideas? Here's how. other than their own.
  • UC BERKELEY  |  THURSDAY, AUGUST 28, 2014
    [Media] LEARN ABOUT THE 2013 T2MA EXPERIENCE IN 3 MINUTES
    Join our mailing list, connect with us on social media, email lester@haas.berkeley.edu or drop by F450 at the Haas School of Business. Get involved with the Lester Center to learn about upcoming events and programs like T2MA. Find out what we can do for you! International UC Berkeley intel technology to market accelerator video
  • FRESH INC.: THE STAFF BLOG  |  MONDAY, AUGUST 27, 2012
    [Media] Fashion Start-up Nasty Gal Raises $40M
    Starting out by simply selling vintage goods on eBay , Amoruso built her online shopping site using little more than social media, attractive models, and a mandate to always sell items for more than she paid for. 500 start-up and booming fashion retailer receives massive investment from Index Ventures. Nasty Gal (the no. earlier this year.
  • DUCT TAPE MARKETING  |  FRIDAY, FEBRUARY 27, 2015
    [Media] How to Make Your Brand Matter
    Today’s social media savvy consumers will not tolerate falsehoods. How to Make Your Brand Matter written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. Today’s Guest Post is by Duct Tape Marketing Consultant Georgie Gallagher, Enjoy! Every business has a brand – even if it thinks it doesn’t.
  • CRACKING THE CODE  |  MONDAY, JANUARY 16, 2012
    [Media] Cracking The Code: BlablaCar - Travel Revolution
    Popular Media: the key to viral marketing. Cracking The Code. Thoughts from a Venture Capitalist on Software, Software-as-a-Service (SaaS), Cloud Computing, Internet and more. Monday, January 16, 2012. BlablaCar - Travel Revolution. Blablacar is one such example of innovation: with a fast growing community of 1.6m Posted by Philippe Botteri.
  • ARCTICSTARTUP  |  TUESDAY, DECEMBER 23, 2014
    [Media] Save The Date For The Next Level of Arctic15: May 26th - 27th
    Media Presence: The good old joke about the shoemaker without any shoes. Yapp, we did not have enough media at the event, so thank you for brining that up, if you were at the event. Already in talks with the top media rep’s and Dmitri Sarle has become one of the organizer''s of the EU Tech Writer''s group. At least not by a lot.
  • START UP BLOG  |  TUESDAY, MAY 4, 2010
    [Media] the cool thing about blogging
    I’ve had to very quickly pull together a social media straetgy for a project I am working on. The timeline I had was a few hours. I’m certain that only due to the fact that I’ve been an avid blogger for a few years was I able to meet the deadline. Blogging creates great habits.
  • MARKET BY NUMBERS  |  THURSDAY, NOVEMBER 11, 2010
    [Media] The end of the (startup) world as we know it
    think it’s important to understand that there is a new startup reality, that this reality is not based on fads, but represents a fundamental shift — i.e., there is no going back. First, startups are a global phenomenon. Second, startups are cheaper to start. Third, startups are social. Fourth, startups are data-intelligent.
  • FRESH INC.: THE STAFF BLOG  |  MONDAY, FEBRUARY 20, 2012
    [Media] Need a Revenue Boost? Try This Simple Formula
    Depending on your business, you can try a variety of marketing tactics, from trade-shows and traditional advertising, to SEO, PPC, social media, and word-of-mouth marketing. An easy way to break down your revenue goals into specific, actionable items. You know you need to increase revenue. What does all of this mean? hours (25%).
  • DUCT TAPE MARKETING  |  MONDAY, AUGUST 11, 2014
    [Media] 10 Ways to Supercharge Your B2B Lead Generation Efforts
    Social media as a lead generation tool is simply a really powerful way to build and nurture relationships. Syndicated content  My get sponsored tactic above is a form of syndication but paid options such as Outbrain can be effective ways to get your owned media assets and content in from of targeted leads. Heres how it works.
  • ABOVETHECROWD.COM  |  WEDNESDAY, APRIL 17, 2013
    [Media] A Rake Too Far: Optimal Platform Pricing Strategy
    Despite the fact that Apple had/has industry leading hardware margins on its incredible computing products, Apple felt the need to take 30% of the revenue that was created by its app ecosystem as well as 30% of the revenue from media rentals and sales. However, Amazon owns a digital media business built around Kindle.
  • ENTREPRENEURS-JOURNEY.COM BY YARO STARAK  |  MONDAY, SEPTEMBER 19, 2011
    [Media] The Top 7 Social Engagement Plugins To Drive Free Traffic To Your Blog
    It’s entirely automated and hands-free and gives you an opportunity to bring more social media traffic to the post that otherwise might be simply buried in your archives. The very survival of any blog lies in the hands of its readership. No readership, no blog ; I am sure we can all agree on that. Let me know in the comments!
  • FRESH INC.: THE STAFF BLOG  |  TUESDAY, OCTOBER 30, 2012
    [Media] Become a World-Changing Thought Leader
    And one form of thought leader is someone who says here's how the media business will be in five years and here's how the airline business will be in 10 years. editor-at-large Leigh Buchanan interviews Clay Christensen's publicity advisor about how entrepreneurs can be thought leaders too. Define thought leader. They teach. Change the world.
  • FRESH INC.: THE STAFF BLOG  |  WEDNESDAY, JUNE 6, 2012
    [Media] 4 Tricks for Better Customer Service
    Whirlpool's Maytag: Get Smarter About Social Media Twitter and Facebook have made it possible for customers to be more vocal and far-reaching with their opinions. From Amazon to Lego to Zappos, plenty of big corporations have won kudos for their personal touch. Here's how you can steal their best ideas. With customers, it's similar," he says.
  • FRESH INC.: THE STAFF BLOG  |  FRIDAY, AUGUST 9, 2013
    [Media] Posting Pretty Pictures Is a Legit Web Marketing Strategy
    Are your social media efforts still limited to just Twitter and Facebook? Knowing your advocates and influencers on these networks and running contests and sweepstakes to distribute your SKUs in the visual feeds is a great way to generate free earned media and traffic from these channels. It''s called "visual networking." The idea?
  • OCCAM'S RAZOR  |  MONDAY, JANUARY 9, 2012
    [Media] The 2015 Digital Marketing Rule Book. Change or Perish.
    Why not go from trying to have a Gatorade ad on every TV sports event in the hopes that I'm watching to doing that plus doing social media right and have a direct relationship with me? Oh, and you are right that people bought Kenneth Cole stuff even after the insensitive tweet because only a few people are on Social Media. Get it?
  • RECENT BUZZES - VC EXPERTS, INC.  |  TUESDAY, MARCH 8, 2011
    [Media] Venture Capital Survey - Silicon Valley Fourth Quarter 2010
    In general, the software industry had the best valuation related-results in 4Q10, followed by the cleantech, hardware and internet/digital media industries, while the lifescience industry trailed. Internet/Digital Media. By Barry J. Kramer and Michael J. Patrick of Fenwick & West LLP. Overview of Fenwick & West Results. Observation.?
  • BOTH SIDES OF THE TABLE  |  SUNDAY, JULY 10, 2011
    [Media] Why I’m Doubling Down on the Twitter Ecosystem
    Some will cite my investment two years ago in social-media advertising company Ad.ly as an example of why I shouldn’t be investing in the Twitter ecosystem any longer. Our goal is to make the enormous volume of real-time information more manageable for the 99% of companies that lack the infrastructure to process these volumes in real time.
  • FRESH INC.: THE STAFF BLOG  |  FRIDAY, JANUARY 13, 2012
    [Media] Should You Force Commenters to Use Real Names?
    There are so many misinformed and uninformed people working in social media, even at some of the top platform companies. A study says commenters with pseudonyms leave the most high-quality comments. Quick, guess who leaves higher quality comments: those with pseudonyms, anonymous commenters, or those with real names? Nearly 1.2
  • MUCKER LAB  |  MONDAY, MAY 20, 2013
    [Media] Prevailing Wisdom
    2013 – “Media and content is a hit driven business – we simply don’t invest in it”. (?????). 1994 – “Consumers are fickle and unpredictable. Consumer products and services are hit driven, it’s really hard to build a scalable consumer company”. Internet). eBay). Evernote, Dropbox). 1999 – “The search engine game is over”. Google). Everything).
  • DAVID TETEN  |  THURSDAY, OCTOBER 27, 2011
    [Media] Join us at Venture Shift NY conference, November 17
    Michael Lazerow, CEO and founder of  Buddy Media. I hope to see you on November 17 at  Venture Shift NY , hosted by  Vator and  Bullpen Capital.  We’ll be at  Le Poisson Rouge in New York, and will kick off at 4 pm with an open wine bar until 10 pm.  I’ll be speaking about our approach to investing. David Tisch of TechStars.
  • DUCT TAPE MARKETING  |  MONDAY, JUNE 13, 2011
    [Media] How to Attract and Retain Customers :: Small Business Marketing.
    SIMPLE, EFFECTIVE AND AFFORDABLE SMALL BUSINESS MARKETING Home About Consulting Products Programs Workshops Blog Resources Contact Subscribe by RSS Subscribe to Duct Tape Marketing by Email Small Business Week 2011 Our winners! The Referral Engine – Teaching Your Business to Market Itself – by John Jantsch. Steps to Successful Fac.
  • GUY NIRPAZ  |  TUESDAY, DECEMBER 13, 2011
    [Media] 10 Tips for B2B Sales in the Subscription Economy
    Can they easily share it through social media? Social media has the power to sweep many others and help in distribute your message – and it’s free, so you might as well use in your business favor. 5. The subscription-based economy is thriving.  Keep it simple. Ease of use is a key aspect of the subscription economy.  Enjoy.
  • READWRITESTART  |  FRIDAY, JULY 6, 2012
    [Media] What Greek Startups Can Teach the World
    At DWEN, the words of Lakshmi Pratury, the founder of Ixoraa Media , really struck me: “To the world you might be one person, but to one person you might be the world.”. Inspired by Riots. Whitehill is founder of Entrepreneur Week , the Greek version of which was inspired by riots protesting the country’s austerity moves. Check the P-List.
  • FRESH INC.: THE STAFF BLOG  |  MONDAY, NOVEMBER 5, 2012
    [Media] What Election Predictions Can Teach You About 'Big Data'
    Unless you've been safely ensconced in a media-free hideaway, you've probably heard of Nate Silver, the predictive phenom who writes the FiveThirtyEight blog for the New York Times. Then, of course, came the defense of Silver in other parts of the media. Why do the New York Times' controversial election predictions matter?
  • YOUNGUPSTARTS  |  TUESDAY, JUNE 5, 2012
    [Media] [Singapore][Event] UP Singapore
    The city challenges will also form the basis of a speaker series at City Camp on 15-16 June, where director of the City Innovation Group, Christine Outram, will deliver a speech on how citizens, with the help of social media and increasingly cheap technologies, are helping in the creation of liveable and sustainably growing cities. City Camp.
  • FRESH INC.: THE STAFF BLOG  |  SUNDAY, DECEMBER 9, 2012
    [Media] 5 Trends to Ignore in 2013
    and Glam Media closed significant rounds. Amid all the forecasts for what next year will bring, here are five business trends you'd be wise to pass up. This article is part of Inc.'s special report on How (and Where) to Make Money in 2013 (and Beyond). Tis the season for forecasting, prediction-making, and soothsaying. It's fun. So don't.
  • CROWDSPRING BLOG  |  TUESDAY, NOVEMBER 19, 2013
    [Media] The Right Tool For The Job
    The right tools can help empower your social media efforts , and can also help you launch your company for less than $1,500. A few days ago, my son and I replaced an old, leaky faucet in our laundry room. We planned on 90 minutes, but we ran into a problem and ended up spending more than four hours to replace the faucet. image credit: Cayusa.
  • VENTURE CHRONICLES  |  WEDNESDAY, FEBRUARY 8, 2012
    [Media] Brands are Lies
    have been thinking a lot about the notion of brands lately, but what I have been focusing on is how the communications revolution we have been participating in, also known as social media technology, is thrusting forward a notion that companies and customers need a better way of talking to each other.
  • FRESH INC.: THE STAFF BLOG  |  MONDAY, JANUARY 13, 2014
    [Media] 4 Ways Startups Make Bad Predictions About Competitors
    Instead, he advises focusing on market solutions. "An exciting new product can get a lot of media attention, but services are often what really sell customers on a product--more than the product itself," he writes. Forecasting other company''s moves is necessary for every business, but don''t fall victim to these common errors.
  • FRESH INC.: THE STAFF BLOG  |  FRIDAY, JANUARY 10, 2014
    [Media] How Not to Nip a Crisis in the Bud: Target's Bad News Keeps Coming
    The longer you wait to break the news of a negative situation, the more likely news outlets and social media will break the situation for you. At a minimum, issue a press release and a statement and be transparent in social media as well. The data breach over the holiday season was almost twice as big as initially believed. locations.
  • GROWTHINK BLOG  |  TUESDAY, DECEMBER 27, 2011
    [Media] Entrepreneur Questions Answered
    PR: PR is mostly a matter of finding an interesting "hook" that the media finds exciting. Figure out what a listener of the nightly news would find interesting about your product, and use that to pitch multiple media sources. 2. would use PR, contests and sampling. 1. Conduct contests on Facebook. Sampling. Within the premium (i.e.,
  • DUCT TAPE MARKETING  |  FRIDAY, SEPTEMBER 26, 2014
    [Media] 4 Steps to Leveraging Your Network to Build Your Business
    With the prevalence of social media, there is almost no excuse for a cold-call or cold-email anymore. 4 Steps to Leveraging Your Network to Build Your Business written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. Networking doesn’t have to be about luck, but most people I work with treat it that way.
  • DUCT TAPE MARKETING  |  MONDAY, FEBRUARY 9, 2015
    [Media] Questions to Ask Yourself Before Defining Your Marketing Strategy
    Do you participate in social media? Questions to Ask Yourself Before Defining Your Marketing Strategy written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. Today’s guest post comes from the newest member of the Duct Tape Marketing team Kala Linck – Enjoy! It’s February already!
  • FRESH INC.: THE STAFF BLOG  |  TUESDAY, NOVEMBER 27, 2012
    [Media] Make Your Business Meaningful
    That works in a couple of ways: One: Because the human race descends from Africa, we focus on sharing courageous stories about our common homeland that are less frequently told in the media and may even be new information to many. Here's how. don't get many opportunities to relax and watch TV. What Good Do You Do?
  • FRESH INC.: THE STAFF BLOG  |  WEDNESDAY, OCTOBER 31, 2012
    [Media] How to Manage Millennials
    The 26-employee company, which sells an application that lets barhoppers scout out the ratio of male to female patrons at local nightspots, has younger employees in the IT department who are keyed in to social media and are always connected by smartphone. Thirtysomethings prefer email, instant messaging, and videoconferencing.
  • THIS IS GOING TO BE BIG.  |  THURSDAY, MARCH 17, 2011
    [Media] The Myth of SXSW: Why the conference was, is and always will be about people, not about the next big thing
    Its also why you can probably cut your social media strategist budget in half when it comes to the app and brand arms race this conference has become. I just back from my fifth SXSW and if my voice is any indicator, I had a great time. It stems from the Austin conference's reputation for being a kingmaker. What happened in '07. 17 years?
  • YOUNGUPSTARTS  |  FRIDAY, SEPTEMBER 20, 2013
    [Media] Legal Issues Behind Running A Small Business
    When she’s not busy writing or working on her friends’ group blog,  Word Baristas , she’s busy monitoring her social media profiles for opportunities. by Melissa Page. If you’re running a small business, you need to be on top of legal basics to make your business successful. Government compliance. Change in business structure. Leases.
  • FRESH INC.: THE STAFF BLOG  |  FRIDAY, MAY 2, 2014
    [Media] Need to Boost Your Site's Traffic? Master Backlinks
    Most customers talk about your business on social media, so use a tool like Topsy to see who mentions your brand on Twitter. Backlinks still matter -- both for traffic and as an indication of your online reputation. Search engine algorithms constantly change. But backlinks--links from another site to your site--are still important. Respond.
  • HUNTER WALKER  |  MONDAY, MARCH 9, 2015
    [Media] Branding, VCs and the ‘Uncanny Valley’
    Content marketing, social media, events and public speaking – there are lots of activities being executed well but the challenge at the heart is “what do you stand for? ” – Wikipedia. For me, this is when an entity – whether person or company – tries to build a brand that rings false and inauthentic.
  • DSHEN  |  FRIDAY, SEPTEMBER 3, 2010
    [Media] YCombinator and Their Convertible Note - DShen's Blogs
    betaworks - next generation media company. The Advanced Marketing & Media Group - helping marketers manage their data. Cucina Media - and its publishing platform, Public Square. Lotame - social media behavorial targeting. The Web and the World of Business. Observations on doing business in the world of Web 2.0. Yahoo!
  • ENTREPRENEUR SUCCESS BLOG  |  WEDNESDAY, SEPTEMBER 22, 2010
    [Media] What Businesses Can Learn from Howard Stern
    With social media, blogs, wikis, chat rooms, message boards, etc. I never liked Howard Stern when he was on terrestrial radio. He was too crude for me. guess I just didn’t get his sense of humor; I am not a fan of fart jokes and interviews with porn stars. never stayed on the station long enough to hear him out.
  • FRESH INC.: THE STAFF BLOG  |  WEDNESDAY, NOVEMBER 13, 2013
    [Media] Content Marketing in 11 Steps. Now Go.
    This includes your website and other sites that you can control, as well as social media, direct marketing, influencer marketing, campaigns, and more. 8. Here''s how to create and manage content that will turn browsers into buyers. Get focused Zero in on just one customer segment to start.
  • FRESH INC.: THE STAFF BLOG  |  THURSDAY, NOVEMBER 10, 2011
    [Media] Avoid a Rick Perry Meltdown
    In the heated race for the Republican nomination, this meltdown gave critics some pretty powerful ammunition (not to mention sparked a media firestorm), but Perry tried to maintain his cool. In the wake of Rick Perry's debate snafu, here's how you can prepare for a big presentation and how to handle those hiccups. uh commerce. and, let's see.
  • FRESH INC.: THE STAFF BLOG  |  TUESDAY, JANUARY 10, 2012
    [Media] Will That Prospect Buy From You?
    Social media contact. person with whom you are communicating on a social media network, such as Facebook or LinkedIn. 6. In terms of creating trust, for example, a face-to-face meeting (as in a “social contact” lead) at a conference trumps a series of online interactions (as in a “social media contact” lead).
  • FRESH INC.: THE STAFF BLOG  |  THURSDAY, NOVEMBER 17, 2011
    [Media] Why You Should Fear SOPA
    Now, lawyers have way more than one site to worry about. "If you just take one slice of this start-up community and think in terms of start-up media businesses, every single last one of them, they're all adopting some sort of social media strategy, essentially allowing users a lot of freedom to do what they want to do," he says.
  • UP AND RUNNING  |  WEDNESDAY, MARCH 9, 2011
    [Media] Strategy Before Tactics Saves You Money
    The same thing happens with web sites, blogs, social media tools, email marketing, and webinar services. Tweet [Note: I’m proud to welcome Bill Brelsford as a guest author here. This post was originally posted on Bill's Blog and is re-posted here with his permission. — Tim]. Of course, we usually don’t see the lack of strategy as the problem.
  • DUCT TAPE MARKETING  |  MONDAY, OCTOBER 21, 2013
    [Media] What If You Needed to Fire Yourself?
    Social Media Training Course Beta Testers Needed This whole social media thing for small business can be. What If You Needed to Fire Yourself? written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing I had an interesting conversation with one of the most dynamic free agent entrepreneurs I know.
  • THIS IS GOING TO BE BIG.  |  MONDAY, MARCH 28, 2011
    [Media] GroupMe just killed the one way mobile alert: Brands and the mobile conversation
    Isn’t the holy grail of the social media marketing world the conversation? Give me your phone number and I’ll text you about my brand. You can’t text back and you’re going to have a heck of a time passing it on. Who forwards text messages? Sound interesting? Yeah, I didn’t think so. GroupMe is changing all that.
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