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FRESH INC.: THE STAFF BLOG [Media] 6 Things You Need to Know Today
| WEDNESDAY, FEBRUARY 12, 2014
The new photo-centric design might mean you need to rethink your business''s social media campaigns on Twitter.-- A roundup of the day''s news that can help you and your business succeed 1. Debacle Diverted The House voted late Tuesday to suspend the debt ceiling until 2015. Twitter 2.0 Mashable 4. Wall Street Journal 6.
FRESH INC.: THE STAFF BLOG [Media] Marketing Insights From the World's Biggest Brands
| MONDAY, OCTOBER 14, 2013
Klein found at Smirnoff that social media channels and experiential events have been exponentially more powerful than email marketing when driving brand engagement. This entrepreneur got a few insights from over 100 marketing leaders from the biggest brands in the world. Don''t ask customers what they want; ask them which they want.
- [Media] Gawker website employees vote to unionize
Gossip and news site Gawker Media employees say they have voted to join the Writers Guild of America, East, making it the first digital media outlet to organize
YOUNGUPSTARTS [Media] Disrupt — Or Be Disrupted
| MONDAY, OCTOBER 31, 2016
Jason Bangerter is an entrepreneur and founder of multiple companies including: Struck , an award-winning digital-forward creative agency, NUVI , a next-generation social media data visualization firm and Rentler , a powerful online property management tool. by Jason Bangerter, founder of Rentler. Disruption is chaos.
FRESH INC.: THE STAFF BLOG [Media] 5 Metrics for Measuring Inbound Marketing Success
| FRIDAY, OCTOBER 25, 2013
Check out the Marketo Social Media Tactical Plan for a list of over 100 social media and inbound marketing metrics.) Are you using the right metrics to measure and demonstrate the success of your inbound marketing efforts? These include SEO rankings, inbound links, articles published, content downloads, reach (e.g. The most revenue?
- [Media] The App That Turns You Into Beethoven
Then the app translates the sounds into the universal symbols of written music, which you can easily share via social media or email. Can''t read or write music? No worries: This award-winning app will translate any melody into written form and turn any sheet music into song. You can''t read music. You can''t write it.
- [Media] Escorts, Startups, and the questionable promise of being your own boss
Why does a person shirk the relative reliability of a job to start a business? And don’t tell me about how jobs are just as unreliable. Of the 100,000 people who will read this post, how many have made more money, and more consistent money, with less stress, with their startup than with their day jobs?) But are you really your own boss?
DUCT TAPE MARKETING [Media] Marketing Automation: What is it and Why Should I Care?
| THURSDAY, JUNE 5, 2014
For starters, marketing automation refers to technology that allows marketing departments and organizations to more effectively market on multiple online channels (such as email, social media, websites, etc.) Marketing Automation: What is it and Why Should I Care? Marketers, meet your secret weapon: marketing automation. Sounds good, right?
FRESH INC.: THE STAFF BLOG [Media] Great Company Culture Isn't Pricey
| THURSDAY, FEBRUARY 23, 2012
We got media coverage from the employee-driven "pirates" vs. "ninjas" competition day in our offices. Even the tightest budget allows for an investment in culture. Here's what I mean. I'll admit it. I'm cuckoo for the fun stuff we do around here, at the Beryl Companies. Plus, I see a lot of smiles whenever I'm in the office. Lunch. 4.
- [Media] 25 Successful Copywriting Experts You Should Know
Six Super Easy Ways to Create an “Information Rich” Website Gloria Rand Gloria is in internationally recognized expert in SEO Copywriting and Social Media Marketing. Looking for some copywriting tips or wanting to hire someone who can write a persuasive message for your audience so that they can convert? Staring at a Blank Page?
DEIMAR [Media] What You Need to Know About Internet Defamation (Infographic)
| WEDNESDAY, MARCH 25, 2015
For example, if someone publishes a false statement of fact in a newspaper, blog or social media, the person who posted or authored the statement can be sued for libel. All you need to know about internet defamation. Here’s a true statement: harsh criticisms of a product or service can have a strong – and negative -- impact on a company.
YOUNGUPSTARTS [Media] 5 Key Tips For Building Effective Thought Leadership
| TUESDAY, DECEMBER 8, 2015
Sources of current industry information, such as blogs, social media, specialized and wide-reaching industry publications, can be great tools for keep up-to-date with evolving industry trends. by Emma Rosser of Publicize. successful entrepreneur is one that disrupts, creates and innovates. This quality is inherent in all great leaders.
FRESH INC.: THE STAFF BLOG [Media] The Future Is Now (If You Know Who to Share a Meal With)
| FRIDAY, DECEMBER 13, 2013
They gave me an earful about Twitter (old news), texting (essential!), and Facebook (good social media platform but new ones are coming on strong.) Areas of investment include search, personalization, mobile, and social media engagement. When I want to talk about the future, the first thing I do is sit down to dinner.
DUCT TAPE MARKETING [Media] The 7 Essential Practices of the New Sales Professional
| TUESDAY, FEBRUARY 19, 2013
This means creating an online presence that includes content, SEO, email marketing, social media and maybe even awareness advertising. photo credit: Official GDC via photopin cc. Last week I wrote about what I called the Disciplines of the New Sales Professional. If last week’s post was the strategy, this is the tactics.
YOUNGUPSTARTS [Media] 4 Ways To Become A Recognized Expert
| WEDNESDAY, JULY 30, 2014
Master social media. resisted a lot of the tools in the social media arsenal. Part of it was my belief that none of my clients were on the platforms, but truth be told, it was more of a lack of recognition about how social media really works, and the power it has for building brands and anointing experts. Have an opinion.
YOUNGUPSTARTS [Media] [Singapore] Setting The Stage On An Innovative Technology Show
| WEDNESDAY, SEPTEMBER 4, 2013
Nope, CES is not setting up an Asian version of Las Vegas-based show here, but local media company MediaCorp and the Singapore Infocomm Technology Federation (SiTF) has announced The Stage , a similar – in concept, if not in scale – show based here in Singapore that year. The MediaCorp touch?
VENTURE CHRONICLES [Media] From CRM to CXM: Walking the Customer Journey
| WEDNESDAY, DECEMBER 5, 2012
And it is certainly possible for a technology to provide benefit across multiple strategies–CEM and CRM–particularly technologies that are being transformed by the new consumer power afforded by social media. OF COURSE CRM IS NOT DEAD. CEM/CXM: SOFTWARE OR STRATEGY. First let us take a look at this thing called CXM really is.
FRESH INC.: THE STAFF BLOG [Media] 13 Win Win Tactics in Negotiating
| WEDNESDAY, JUNE 17, 2015
Please share on social media if you found this post helpful. Negotiating effectively is about making everyone feel like they got a win "What's your best price?" That's way to expensive." Your competitor is selling it for X." Forget about your own personal gain and concentrate on what will make both sides happy. 2. Do your homework.
DUCT TAPE MARKETING [Media] Weekend Favs September Twenty Two
| SATURDAY, SEPTEMBER 22, 2012
Viralheat – Free service that allows you to manage multiple social media profiles – track, respond and publish from your dashboard. The photo in the post is a favorite for the week from Flickr or one that I took out there on the road. DTM Favs DearWorld.me Dudamobile Feed43 Viralheat
DUCT TAPE MARKETING [Media] Why Blogging Isn’t Enough Anymore
| TUESDAY, OCTOBER 23, 2012
There was a time when the art of SEO practitioners focused on building out highly optimized pages dedicated to narrowly defined themes or keywords. photo credit: winterofdiscontent. But then blogs came along and sort of upended the whole deal. People started sharing this content routinely, linking to it and even republishing it via RSS feeds.
YOUNGUPSTARTS [Media] 4 Tips For Marketing… To Your Employees
| TUESDAY, JULY 2, 2013
Encourage your employees to follow the company page on Facebook or the Twitter account you have (if you are concerned about inappropriate comments, create a social media policy). by Nilesh Bhojani, co-founder of Markitty. Employees outside of sales and marketing are usually unaware of your positioning and latest marketing messaging.
- [Media] 4 Best Portable Keyboards
It types softly and easily for a portable device, and it includes special function keys (Power Off, Cut, Copy) and media-control keys. The plastic keyboard, which also includes media Play and Pause keys, feels somewhat cramped and flexes under firm pressure. Having trouble finding the perfect keyboard? Check out these top picks.
THE PRODUCT GUY [Media] Gaining User Insights from Prototypes
| SATURDAY, APRIL 18, 2015
have 20 years experience developing and growing products and services for companies of all sizes in the mobile, enterprise, e-commerce, media and education sectors. In our a recent live stream from one of our mentors of The Product Mentor , Steven Cohn, lead a conversation around “Gaining User Insights from Prototypes”. View the live stream….
CROWDSPRING BLOG [Media] 5 things Entrepreneurs Can Learn From Charlie Hebdo
| MONDAY, JANUARY 12, 2015
By clearly defining their mission and focusing intently on carrying it out, they were able to build a brand and carve out a distinct space in the French media landscape. 3. Seek This news touched us at crowdSPRING in a meaningful way: the people who were gunned down were artists. So what do we do here? My answer is the same as ever: we learn.
- [Media] Top 11 Ways to Irritate Your Co-workers
This is especially true in social media. Are you making any of these etiquette mistakes? Business etiquette isn't just about observing the social niceties; sometimes business etiquette is simply not irritating other people unnecessarily. Here are things that irritate me; feel free to add your own in the comments: 1. You called. It's urgent.
- [Media] Stick To Real News To Get Your Startup Press Releases Noticed
— Tom Cannon of BungoBox No. 2: Tie in Current Events One of the most effective ways to increase your media pickups is to enhance the newsworthiness of your story by tying it to a relevant current event. Originally published in Fox Business. Read on for their answers. So get to the point right away by keeping it short and easy to read.
DAVID COHEN [Media] Help me crush Brad Feld like a bug
| FRIDAY, JANUARY 6, 2012
We will celebrate your startup, list you on our web site, let you guest blog and give you a Startup America seal for your website and social media. If you have a startup, and you want free stuff , head over to Startup America and sign up. TechStars is in a race with Brad Feld ( booooo !) to see who can sign the most startups up. Help us!
DUCT TAPE MARKETING [Media] 3 Mobile Behaviors You Must Embrace Right Now
| MONDAY, AUGUST 6, 2012
Then social media came along and everyone rushed to figure out Twitter and how to run a contest on Facebook. When marketing people start talking about mobile these days, and they’re doing it a lot, they usually default to tactics – mobile ads, SMS, throw in some near field communications and we’re on the mobile track.
FRESH INC.: THE STAFF BLOG [Media] Check Out Facebook's New NYC Office
| MONDAY, FEBRUARY 24, 2014
The downtown address places Facebook in the same building as several other companies at the intersection of media and technology, including AOL, TechCrunch, and Adweek. As the company moves its 300 New York employees to a hip downtown location, these behind-the-scenes photos show a remarkable office transformation.
FRESH INC.: THE STAFF BLOG [Media] Beware the CMO Who Can Do It All
| THURSDAY, SEPTEMBER 19, 2013
The list of qualifications are miles long and reach for the stars: “Must leverage full suite of marketing channels including Digital/Social Media.” Looking for the perfect CMO? Turns out, your expectations might be a little unreasonable. Here''s what you should expect from a CMO. How do I know?
STARTUP LESSONS LEARNED [Media] Your Guide to the Complete Lean Startup Conference Program
| THURSDAY, NOVEMBER 20, 2014
At your request, we’ve brought in speakers from all kinds of organizations --including young companies, Fortune 500s, mission-driven orgs, and government, and they create websites, apps, games, hardware, consumer goods, social services, media products and more. But other than that, it’s all there. That’s no accident. Workshops. Office Hours.
DUCT TAPE MARKETING [Media] 4 Steps to Leveraging Your Network to Build Your Business
| FRIDAY, SEPTEMBER 26, 2014
With the prevalence of social media, there is almost no excuse for a cold-call or cold-email anymore. 4 Steps to Leveraging Your Network to Build Your Business written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. Networking doesn’t have to be about luck, but most people I work with treat it that way.
ARCTICSTARTUP [Media] Scoopshot Getting International Traction With Impressive Figures
| THURSDAY, MARCH 29, 2012
The app helps media companies crowdsource images from their communities through the app. The media companies can either freely purchase images the community has taken or give more detailed tasks for the photographers on specific topics. In addition to that, they have 44 media partners.
SOCAL CTO [Media] Amazon Web Services (AWS)
| TUESDAY, OCTOBER 23, 2007
As it stands, there are a few cases where it would have applied on projects I've worked on: LivePlanet - could have used it to bulk up for each contest, store videos and scripts on S3, and possibly do format conversions. A lot of the examples that Amazon used were media related. Basically, your box can go away (and its storage) at any point.
HUNTER WALKER [Media] “I Run My Business Out Of My Cell Phone:” How Mobile Is Powering a Fitness SMB
| THURSDAY, JUNE 5, 2014
Like many local businesses, the fitness and wellness industry has seen many new tools to manage backoffice/scheduling, demand generation and social media/community building. Social media seems to be big in the fitness world – both the studios and clients sharing their workouts. Then I launched my company, Basic Training.
FRESH INC.: THE STAFF BLOG [Media] Entrepreneurs Behaving Badly
| FRIDAY, SEPTEMBER 28, 2012
Sometimes customers do things that make you want to take extreme actions. But there's no good excuse for going this far. Every once in a while, a company does something that leaves you puzzled. And then there are incidents that fall into the what-in-the-world-were-they-thinking category. This is one of those stories. The topic? Agreed to settle?
ARCTICSTARTUP [Media] Do Not Underestimate the Power of PR
| FRIDAY, MARCH 22, 2013
How would you get second, fourth or tenth article to mention your company in the relevant media? And how do you get people to positively talk about you in social media? But half a year later your startup becomes a media darling. Amazingly many just love to trash PR. All those components are great to have but not enough.
FRESH INC.: THE STAFF BLOG [Media] Why Every Leader Needs a 4-Year Goal
| TUESDAY, FEBRUARY 4, 2014
Thanks to the short-term focus of public-company reporting, and the media''s insistence on insta- as the default prefix to just about everything, few business leaders I meet feel comfortable with planning four years ahead. For some, it will be the apex of their entire career. Will it be worth it? Only the outcome will decide.
DUCT TAPE MARKETING [Media] Four Steps to Launching an Email Marketing Campaign
| FRIDAY, MARCH 18, 2016
To some, the idea is outdated and social media is considered king for appealing to customers and clients. Unlike social media and blogs, emails allow you to speak directly to a person. Four Steps to Launching an Email Marketing Campaign written by Guest Post read more at Duct Tape Marketing. photo credit: Jack Moreh. Conclusion.
THE PRODUCT GUY [Media] Paul Gray TBPP2010 Runner-up
| SUNDAY, MARCH 13, 2011
Paul Gray has spent ten years working in the entertainment, media and communications industries within Australia and Europe. Very close runner-up to The Best Product Person of 2010 was Paul Gray. Paul worked in both B2B and B2C roles for organizations including Disney, Foxtel, and British Telecom. Remember. Enjoy! Jeremy Horn The Product Guy.
JEFF HILIMIRE [Media] Q&A with my great friend and mentor, Stan Rapp, about his latest book, Release the Power of Entangled Marketing
| MONDAY, APRIL 18, 2016
Get a relevant conversation going about your new approach in social media. (Stan Rapp over video announcing the acquisition of my first company to the staff). Stan Rapp is one of my favorite people, for so many reasons. It was Stan that pushed my partners and me over the edge to choose Engauge over another competitive bid. Random
FRESH INC.: THE STAFF BLOG [Media] 10 Crazy Bootstrapping Stories
| WEDNESDAY, FEBRUARY 26, 2014
Since then, Causey''s advice has appeared in a slew of national media outlets and she just published " The Furniture Factory Outlet Guide, 2014 Edition." What these entrepreneurs lacked in funds, they made up for in gumption. Read on for inspiring tales of daring, dedication, and desperation. Her solution? Their solution? It''s awesome."
DAVID LEE [Media] Getting Featured
| TUESDAY, MAY 8, 2012
Social media distribution channels (i.e., And social media/word-of-mouth channels are now stable and robust. Getting “featured” in the iTunes App Store or Google Play is a boon for any mobile app. It can lead to thousands or even millions of downloads in a matter of weeks. Therefore startups naturally covet this.
AUSTIN STARTUP [Media] Dachis Group Launches Campaign Performance Monitor
| WEDNESDAY, AUGUST 1, 2012
It's especially true in the world of social media marketing, where measurement of ROI is elusive. As the old saying goes, "I know only half of my marketing is working, but I don't know which half." Dachis Group launches their Campaign Performance Monitor today, which produces insights like the one below.
FRESH INC.: THE STAFF BLOG [Media] Why New Year's Resolutions Don't Work
| THURSDAY, DECEMBER 27, 2012
It’s got nothing to do with personal productivity, personal branding, social media, or trendy diets. Making warm and fuzzy promises to yourself doesn't work. Here's what does. Every year around this time you can find gazillions of articles about New Year’s resolutions and planning. They usually take one of five forms: 1. Great.
FRESH INC.: THE STAFF BLOG [Media] The New Rules of Gamification
| FRIDAY, DECEMBER 2, 2011
It's you striving to achieve something and learn something in order to better understand coding." A corollary benefit of making the gamification aspect shareable over social media, Sims says, is that it can bring new users to the site. Gamification isn't just about badges and trophies. Foursquare does it. Mint.com does. But where to start?
CROWDSPRING BLOG [Media] 9 Ways Entrepreneurs Can Learn From Their Customers
| SUNDAY, MARCH 9, 2014
Monitor social media carefully for mentions of your company. In this series, I have typically chosen a group of people and looked at the unique things they do from which we can all learn. The best way to do this is by asking questions and looking to your existing customers for the answers. Customers complain. It’s inevitable.
FRESH INC.: THE STAFF BLOG [Media] Amazon Deletes Negative Reviews & Gets Away With It.But Can You?
| TUESDAY, JANUARY 29, 2013
As I've written about before, customer service matters now more than ever, thanks to the advent of social media. Insights from Reviews In my last article, I spoke about listening as one of the 10 objectives businesses can use to build social media strategies. Reviews and ratings can build you up--or take you down. Be encouraging.
FRESH INC.: THE STAFF BLOG [Media] 3 More Reasons SOPA Should Scare You
| MONDAY, JANUARY 9, 2012
Needless to say, the bills are also lovingly endorsed by big media lobbies like the RIAA and the MPAA, which happen to outspend tech lobbyists by a factor of six. “And it’s not just reddit, it’s every single other social media site out there that will be threatened by this bill.” Here's why.
DUCT TAPE MARKETING [Media] The Single Most Potent Marketing Tactic of All
| TUESDAY, AUGUST 25, 2015
Public Relations – This includes activities aimed at receiving coverage in traditional media outlets. Social Media Marketing – This includes the act of building engagement on established platforms and networks such Facebook, Twitter, and LinkedIn as well as targeted industry platforms. But that’s the beauty of a system.
CONVERSIONXL [Media] How Responsive Design Boosts Mobile Conversions
| FRIDAY, MARCH 22, 2013
Social Media: with responsive design, the URLs visitors encounter are the same regardless whether they´re browsing with a laptop, tablet or smartphone. That makes sharing content through social media foolproof, as it´s guaranteed that the recipients will be able to browse the content in the most optimal view. Build an mobile app.
FRESH INC.: THE STAFF BLOG [Media] Report: Immigrants Launch 46% of Top Start-ups
| TUESDAY, DECEMBER 20, 2011
Among the more recognizable companies in the list with immigrant co-founders were Etsy, an online marketplace for handmade goods; Chegg, a textbook rental service; and Glam Media, an online publisher. A new report finds that immigrants are key to startup formation and job creation. But what I found astonished me." Legislative help?
500 HATS [Media] Marketing, Metrics, & Meaning (4 Pirates, in LA @ BlueGlass.
| MONDAY, JULY 19, 2010
Designing for the "3rd & 4th browsers" (Search & Social Media) Recent Posts life lessons, by jack handey. Simply Hired Social Networking & Social Media Venture Capital & Startup Finance « Youve Seen This Shit B4. Master of 500 Hats A blog about Geeks, Entrepreneurs, & Startups in Silicon Valley, by Dave McClure. Part II!
YOUNGUPSTARTS [Media] 6 Effective Website Design Strategies That Directly Impacts Your Business
| SUNDAY, OCTOBER 12, 2014
The website contents much be engaging and factual for many people to read through it, most clients will even share with their friends online in social medias about a site with informative contents. by Deepak Chauhan, CEO and founder of VOCSO Web Studio. Here are just some few factors to make a website be fully user friendly and optimized: 1.
YOUNGUPSTARTS [Media] 4 Super-Hot Fin Tech Trends To Watch Out For In 2016
| WEDNESDAY, FEBRUARY 3, 2016
Spending patterns, social media activity, credit card use, personal interests and transaction history are all valuable information that can be tailored to create highly customized marketing experience for customers. by Kiara Medhurst, content strategist at My Gold Limited. What are the areas that fin tech startups are focusing on? Conclusion.
LIFE BEYOND CODE [Media] 9 Steps to Joyful Living
| WEDNESDAY, JULY 24, 2013
The problem stems from the media. Disclaimer: I am no expert on happiness or joyfulness. While I have read numerous books on this topic, I have not done a research project of my own to reach the conclusions presented here. Let’s start right away. Step Zero: Being Open. That shows that you are open without a lot of reservations.
BRANDANEW [Media] How To Develop Your Personal Brand As A Millennial
| FRIDAY, APRIL 29, 2016
The little things are just as important – add your info to your email footer, hyperlink your website in the content you write and create social media accounts if you think it will be beneficial. Lena Elkins is a Social Media + Content Marketing Consultant based in Tel Aviv. It’ll help you start with the best tools!
FRESH INC.: THE STAFF BLOG [Media] Give Me More for My Business
| TUESDAY, NOVEMBER 19, 2013
The valuations of social media companies and other technology darlings are sky-high these days. A new survey shows entrepreneurs want higher valuations for their businesses, but are uncertain about the sale process. 500/5000 list of fast-growing businesses. Lack of Data Sixty-two percent of the Inc. Thirty-six percent of the Inc.
MIKE MICHALOWICZ [Media] How To Break The Generic Label Trap
| MONDAY, APRIL 22, 2013
So is accountant , and social media specialist , and computer guy. Integrated Counsel Trumps Lawyer. When you hear the word lawyer , what do you think? Costly. Paperwork. Stressful. Reserved. Antagonistic. When you hear integrated counsel , what do you think? Probably nothing comes to mind, since you never heard it before. Shut Up!
FRESH INC.: THE STAFF BLOG [Media] Get Your E-mails Back Into Gmail's Inbox
| MONDAY, AUGUST 19, 2013
Another was "astounded by @Seamless''s social media savvy, such as today''s ''Put us in your primary tab!''-themed Seamless is the latest company asking customers to move its promotional e-mails back into Gmail''s main inbox. Good idea, or waste of time? But some companies are not holding their breath. themed discount!" Maybe so.
FRESH INC.: THE STAFF BLOG [Media] Mogul in the Making? What's Next for Randi Zuckerberg
| FRIDAY, OCTOBER 19, 2012
She's the sister of Facebook's founder, executive producer of a Silicon Valley reality show, a TV drama aficionado, and women's media connoisseur. Here's what the future holds for Randi Zuckerberg. Before long, Bravo approached her with an even juicier opportunity to showcase tech on television and boost her own brand. As Inc.
YOUNGUPSTARTS [Media] [Event] Over 540 Young Entrepreneurs To Converge On Global Startup Youth
| TUESDAY, OCTOBER 1, 2013
Adrian Carabias Barroso (AGE), Mexico: an entrepreneur whose goal is to solve the world’s huge problem of the supply and demand for blood using social media. UPGlobal, Cradle Fund Sdn Bhd, Global Entrepreneurship Week, and Startup Nations.” This is an amazing opportunity for all of the chosen participants,” Dhakshinamoorthy adds.
YOUNGUPSTARTS [Media] Managing Success
| FRIDAY, AUGUST 5, 2011
When I launched my first business, it wasn’t long before the media started to take notice of what we were doing. by Thom Holland , CEO of Beckon. Often times, as entrepreneurs, we continually think of ways to make our businesses work better. Leverage Your Success. The trick, however, is to not get wrapped up in your own ego.
FRESH INC.: THE STAFF BLOG [Media] 8 Ways to Make Friends at Work
| THURSDAY, NOVEMBER 14, 2013
It''s tempting to pretend you can use social media, email and texting to present a more attractive persona to the world. Technology has changed the rules, but the underlying truths remain the same. Making friends at work (or anywhere else) is easy. Here''s my take on this: 1. Smile, with your body and mind. Be genuinely curious. Be yourself.
- [Media] Test Your Aptitude for Business Internet Jargon
Social media marketing. Many of the businesses and entrepreneurs I know still don’t realize that they need to use and understand the Internet, even if their interest is not e-commerce. Maybe you have also heard a lot of Internet terms, but are not sure you can explain how, when, and why they are relevant to your business success. Podcasting.
SMALL BUSINESS FORCE [Media] Is Your Sales and Marketing Strategy Simply SATW?
| WEDNESDAY, NOVEMBER 9, 2011
Social Media is Just a Fad (or the Only Important Tool)" Being extreme is never a good thing. Social media should not be ignored, nor is it the "be all, end all." Not considering social media important can create a positioning for your brand or image whether you like it or not. Is your strategy simply SATW? Is this you?
DUCT TAPE MARKETING [Media] Prospecting on LinkedIn: 3 Easy Steps to Finding Your Ideal Clients
| THURSDAY, MAY 15, 2014
This is a concept originally created with Twitter in mind, but it can be applied to all social media status updates. Prospecting on LinkedIn: 3 Easy Steps to Finding Your Ideal Clients written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. Now what? Step 2: See how you’re connected. You target.
- [Media] Startup Therapy: Ten questions to ask yourself every month
More than that, knowing your "padding" as I used to call it is helpful in making decisions like "Can I afford to try this Risky Expensive Thing," such as making your first hire or trying a $20,000 media blitz. In the last post I beat you to death about ditching your business plan but failed to provide an alternative. Cartoon by Andertoons.
- [Media] 3 Laws Every Internet Investor Should Know
Without the copyright holder’s express written consent you cannot make a “copy” of the image by placing it on your blog or social media. The internet is no longer the wild wild west. It’s been around for over 25 years, and during that time the government has stepped up regulations. person to person loan is considered a type of security.
UP AND RUNNING [Media] Help! My Parents Are the Only Ones Reading My Business Blog
| FRIDAY, APRIL 10, 2015
TV shows, blockbuster movies, trending topics on social media, and celebrity gossip make for excellent headlines. 2. As a content writer, I created a guest blog post for Social Media Examiner. They think it’s great, though. Statistics show that blogs are powerful to consumers. That’s a pretty impressive statistic. So, now what?
YOUNGUPSTARTS [Media] Four Common Fears About Employee Feedback (And How To Overcome Them)
| TUESDAY, NOVEMBER 10, 2015
Guess what — those same employees would not be desirable to keep around whether you offered access to social media or not. By Tom Silk, Executive Vice President of WorkStride. It’s a difficult thing to balance protecting your company’s image with the need to get honest, frequent feedback from your employees. What do you consider wasting time?
ARCTICSTARTUP [Media] Vividworks grabs €1.3 Million with virtual furniture sales tool
| THURSDAY, SEPTEMBER 25, 2014
This is all, naturally, sharable on social media. “.We Helsinki is known for technology and design furniture, so it''s natural that we''d see some companies coming out of that mix. With now some cash to make some noise, today Vividworks announces it has raised €1.3 have already managed to secure a firm foothold for example in the US market.
LIGHTSPEED VENTURE PARTNERS [Media] If you don’t “get” why Snapchat is growing so fast, read this
| WEDNESDAY, FEBRUARY 6, 2013
Evan and Bobby painted a compelling story of how ephemeral messaging created a more real and authentic mode of communication, one where you weren’t “performing” for the every present audience in most social media, from Facebook to Instagram to Twitter. Mostly people who don’t use the product much I suspect. Crazy.
BRANDANEW [Media] How To Build Customer Trust For Your Startup Brand
| WEDNESDAY, AUGUST 12, 2015
Social media makes it so easy to point out issues which may have gone unnoticed internally and these can be sorted out for future customers! Needless to say, it takes a lot of effort to build a brand that people trust. The degree to which you need consumers to trust you, may also depend on the purchase involvement and the kind of products.
UP AND RUNNING [Media] 10 Tips From Successful Entrepreneurs on Achieving Your Company’s Long-Term Goals
| MONDAY, SEPTEMBER 9, 2013
specific, measurable, achievable, relevant and time bound. - Zach Clayton , Three Ships Media. 9. Having long-term vision is one of the keys to good leadership, and necessary for any successful business. All the complications are what make executing your long-term vision the sign of success; it’s definitely not easy to do. Goals.
STEVE BLANK [Media] Innovation Outposts and The Evolution of Corporate R&D
| SATURDAY, NOVEMBER 21, 2015
The last 40 years have seen an explosive adoption of new technologies (social media, telecom, life sciences, etc.) I first met Evangelos Simoudis when he ran IBM’s Business Intelligence Solutions Division and then as CEO of his first startup Customer Analytics. —-. and the emergence of new industries, markets and customers. In the U.S.
- [Media] 10 Reasons Why Capital Shouldn't Make Or Break Your Startup
Print advertising is expensive, but social media is free. By John Williams Fast Company magazine recently reported that PayPal founder Paul Thiel is giving away $100,000 to twenty-four young men and women to finance startup businesses. The caveat is that these young entrepreneurs have to drop out of college to do it. The rest can come later.
FRESH INC.: THE STAFF BLOG [Media] A New Campus for Budding Engineers and Entrepreneurs in New York
| FRIDAY, DECEMBER 20, 2013
Cornell Tech, NYU''s Center for Urban Science and Progress, Columbia University''s Institute for Data Sciences and Engineering, and Carnegie Mellon University''s Integrative Media Program will collectively generate $33.2 Cornell Tech will build the sprawling campus on the East River''s Roosevelt Island.
UP AND RUNNING [Media] Five Mistakes You Can’t Afford to Make With Your Nonprofit
| THURSDAY, FEBRUARY 25, 2016
You need to market it. I’m talking about maintaining a well-designed website, making effective use of social media, and establishing a brand identity over the course of your operations. I’m talking about treating nonprofit marketing just like you’d treat for-profit marketing. Unfortunately, good intentions do not a stable organization make.
FRESH INC.: THE STAFF BLOG [Media] Want HR to Matter? Start with the CEO.
| WEDNESDAY, DECEMBER 4, 2013
The CEO must chose Another useful snapshot on social media describes an exchange between a CFO and CEO. If the CEO isn''t accountable for a company''s people and culture, who is? The recent discussion about “why we no longer need human resources” obscures the larger issue. Organizational health is similar to personal health.
FRESH INC.: THE STAFF BLOG [Media] Top 5 CEOs to Watch in 2013
| THURSDAY, JANUARY 3, 2013
He co-founded a social media platform that has been used to literally change the world, overthrow governments, and transform how people communicate. Yes, it's about Zuckerberg. Add a sagging Internet behemoth and a chance to change the way we pay for things, and you've got a big year ahead. Some of them are already pretty famous. In her 30s.
YOUNGUPSTARTS [Media] Six Ways Gen-Y Can Ignite Their Creative Entrepreneurial Mojo
| SUNDAY, SEPTEMBER 23, 2012
Nikos Acuña is a creativity and innovation specialist, operations and marketing executive, media strategist, and entrepreneur. He is currently the SVP of operations and marketing at digitaladtech , a digital platform innovation company that connects brands and media companies with audiences in meaningful ways. Write up a brand vision.
FRESH INC.: THE STAFF BLOG [Media] How to Blow Your Brand's Value With a Single Tweet
| TUESDAY, JANUARY 21, 2014
Companies and organizations of all size and budget try to attract customers and positive attention through social media. Promotional tweets on MLK Day showed how out-of-touch many marketers can be with the basics of responsible marketing. Here''s a round-up of the day''s blunders. Day , as Digiday reported. Notice a pattern here? Far worse.
UP AND RUNNING [Media] 6 Reasons Your Small Business Will Fail (And How to Avoid Them)
| FRIDAY, MAY 16, 2014
Use social media, word of mouth, cold calling, direct mail, and other tried-and-true marketing techniques. According to Small Business Administration research , only half of new businesses survive for the first five years and only one-third of new businesses are able to survive for 10 years. Six Reasons Businesses Fail: . 1.
- [Media] Crowdsourced ideas for using Social Data Mining & Analytics
But now, people are telling us their preferences in social media updates. mention these really to exercise your creativity. If you could analyze mountains of social media data, what would you do? Happy Friday, everyone. We launched Polygraph 2 1/2 weeks ago, and have been floored by the response. Agencies Data Mining
VENTURE CHRONICLES [Media] Link Post (weekly)
| SATURDAY, OCTOBER 29, 2011
Buyer’s guide: Top six tips to improve your organisation’s social media CRM strategy – 10/24/2011 – Computer Weekly. tags: blog. Presentation Zen: Steve Jobs on marketing & identifying your core values. tags: blog presentation marketing. Workday raises $85 million, fleshes out finance cloud | ZDNet. tags: blog.
- [Media] When to Think Inside the Box
INSERT GRAPHIC HERE At my digital marketing agency, Mojo Media Labs, we have four categories of key business objectives: finance, customer, culture, and internal business operations. Thinking outside the box sounds great, but a bad out-of-the-box idea can kill your company. Ideas can only come from humans. Dieting is simple, for example.
PASSIONATE INTENSITY [Media] When do VCs make mistakes?
| TUESDAY, AUGUST 2, 2011
Smaller funds co-invest with famous ones on the premise that the big guys know what they are doing looking at the “earned media” instead of the financial return. Tweet Lately, entrepreneurs reading the VC press have been seeing investment announcements that leave their mouths agape. Social is important. Sometimes it does.
ROB GO [Media] Think Twice Before Starting a Company
| MONDAY, MAY 14, 2012
Getting media and PR attention is tough, because there are hundreds of companies pitching the same people and trying to get them to tell their story. I sent a tweet out last week that resulted in some healthy debate: “three years ago, I was telling everyone I met to start companies. Today, my bias is one of caution. Couple thoughts: 1.
UP AND RUNNING [Media] How to Open a Successful Hair Salon
| MONDAY, JULY 7, 2014
Set up and utilize social media accounts. Social media is an important component to your marketing plan, Shenkar says. If your dream is to open a hair salon, now might be one of the best times to do it. According to a report from the Professional Beauty Association, the salon industry is growing. Avi Shenkar, owner of BLO/OUT.
GROWTHINK BLOG [Media] 5 Ways to Improve Sales Without Selling
| THURSDAY, DECEMBER 6, 2012
Direct Mail Email and Print Newsletter Marketing Event Marketing Networking Partnerships Press Releases/PR Print Ads Radio Ads Search Engine Optimization and Marketing Social Media Marketing Telemarketing TV Ads 3. There is a big difference between marketing and sales. The act of selling generates revenue when a product is sold. radio ads).
THE EQUITY KICKER [Media] The physical dollars that turned to digital pennies are now becoming mobile pennies10^(-1)
| TUESDAY, MARCH 12, 2013
era was that whilst success pays out big really huge scale is required to make social media pay and the odds of any given startup getting there are slim. Mobile adtech businesses like our portfolio StrikeAd are still in good shape though – largely because mobile media consumption and mobile ad spend continue to grow quickly.
THE EQUITY KICKER [Media] Facebook, Google and their dominance of digital marketing
| WEDNESDAY, NOVEMBER 2, 2016
Then there is the non-obvious implication which Benedict Evans of A16Z has been tweeting about recently, which is that as advertising becomes less effective (at least outside Facebook and Google), innovative companies will find new discovery models that reduce reliance on media spend. unhealthy pic.twitter.com/x0gRXWz6XT. Google (paid).
THIS IS GOING TO BE BIG. [Media] Personal Brand is Company Brand
| WEDNESDAY, OCTOBER 16, 2013
It''s hard to build a relationship from scratch with no prior knowledge of someone--whereas a strong social media and personal brand presence makes an investor feel like they know you already. It was never something she made a priority until she realized that building up her own brand was part of the company''s marketing. Period.
FRESH INC.: THE STAFF BLOG [Media] Gary Vaynerchuk: Make Sure You're Listening to Community Feedback
| TUESDAY, MARCH 17, 2015
Gary Vaynerchuk, CEO of social media consultancy VaynerMedia, explains the importance of engaging your followers, why marketing is a hopeful career, and more
ARCTICSTARTUP [Media] Why Elisa's Blockade Is Such A Big Thing
| TUESDAY, JANUARY 10, 2012
The more significant result to this is perhaps that Finland received a lot of negative publicity in the digital media space for its court's decision. In a time when countries are competing for appeal in the eye of digital media entrepreneurs, a lot of potential candidates saw Finland's position diminish. Let me explain why.
THE PRODUCT GUY [Media] A Little Product Management Advice
| SUNDAY, APRIL 3, 2011
Paul Gray has spent ten years working in the entertainment, media and communications industries within Australia and Europe. Very close runner-up to The Best Product Person of 2010 was Paul Gray. Paul worked in both B2B and B2C roles for organizations including Disney, Foxtel, and British Telecom. Challenge yourself. Ask why? Ask why not?
YOUNGUPSTARTS [Media] The Key Elements Of Marketing Your Business Online And Offline
| WEDNESDAY, JUNE 29, 2016
Social media. We’re talking about establishing a community in social media. Perhaps the most effective way of using social media, however, is to harness word of mouth. By writing good content on that (and disseminating through your site and social media) you can build your brand as an authority in the industry. The site.
VENTURE CHRONICLES [Media] G+, Twitter and Tumblr are Biggest Losers
| THURSDAY, JULY 7, 2011
Like a lot of people I started to use my Tumblr blog to share links with short text snippets that provided context, and I enjoyed the photo and video sharing which embeds the media blob rather than link to it. What it does harken is a form of arms race between the two companies that is ultimately good for users. Lastly a word about Circles.
VENTURE CHRONICLES [Media] Brands are Lies
| WEDNESDAY, FEBRUARY 8, 2012
have been thinking a lot about the notion of brands lately, but what I have been focusing on is how the communications revolution we have been participating in, also known as social media technology, is thrusting forward a notion that companies and customers need a better way of talking to each other.