Gust

article thumbnail

Social Media is a Boon to Startups Who Do It Right

Gust

If your startup can’t be bothered with social media, or has no plan to take advantage of it, then you are definitely at risk these days. They also identify clearly the five key social media mistakes that I often see, along the following lines: 1. Not having a social media policy. Allowing your social media efforts to stagnate.

article thumbnail

Startups: A Verbal Wave at Social Media Means Diddly

Gust

If you don’t understand the broader implications of social media, content marketing, curation, engagement, and relationships, then you desperately need a great reason why not. Don’t think for a second that a verbal wave at “social media” means anything anymore. Startups: Investors expect new marketing. You have to really know it. .

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How Reed Hastings’ Facebook Status Update Landed Netflix in SEC’s Crosshairs

Gust

The move came as a shock to many in the tech business community, in which we’ve become accustomed to real-time disclosure by company executives through social media. Last month, the SEC announced it was taking action regarding Netflix’ (NFLX) securities compliance based on a Facebook status update posted by CEO Reed Hastings.

SEC 158
article thumbnail

Mark Suster’s “Never Negotiate Piecemeal”

Gust

He tells the story of his baptism by fire in startup-dom, a series of negotiations including office rent, sublet, getting people on board, getting the media to care, dealing with recruiters, dealing with the tech prima donnas, and (a favorite of many) “dealing with pesky VCs.”

article thumbnail

Digital.NYC: The First Ecosystem Hub

Gust

In the first 36 hours, mentions of the hub were viewed more than 42 million times on social media, and over 100,000 pages on the site were perused. News outlets from USA Today to Mashable to Brooklyn’s Technical.ly praised the hub and its place in the community. For the Gust team, we couldn’t be happier about the warm welcome.

article thumbnail

Up-to-date Investors Want Social Proof from Startups

Gust

I just read Social Proof Is the New Currency on the Social Media Today blog. To me, the underlying reality is that startups and their founders are traceable on social media. Startup founders will be judged by their social media footprint. Invested Interests Social Media Today social proof' Author Daniel Lay writes: .

article thumbnail

Gust Blog - Thoughts on startups by investors that fund them

Gust

And in January I saw that digital music overtook physical media for the first time in 2011, something I expected since 1998. Last weekend I caught Mashable announcing that Ebook Sales Surpass Hardcover in the U.S. something I’ve expected since I first bought a Rocket ebook reader about 10 years.

Startup 180