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  • FRESH INC.: THE STAFF BLOG  |  TUESDAY, NOVEMBER 20, 2012
    [Media] Video Start-up's Fast Track to Growth
    With more than 200 employees, Kaltura has carved a niche for itself in three major verticals--enterprise, education, and media--as the premier platform for video integration. Kaltura, a New York-based video software platform, just raised $25 million in Series D funding. It's on target to become the next billion-dollar video company.
  • STARTUP PROFESSIONALS MUSINGS  |  THURSDAY, OCTOBER 3, 2013
    [Media] How To Delegate More Effectively In Your Business
    For example, non-computer types should consider delegating their social media, website, and SEO activities. For a few, delegating comes easily, maybe too easy. For others who are perfectionists, letting go of even the most trivial task is almost impossible. This means only about one manager in ten really knows how to empower others.
  • OCCAM'S RAZOR  |  MONDAY, FEBRUARY 25, 2013
    [Media] Excellent Analytics Tip #22: Calculate Return On Analytics Investment!
    Media Optimizations 2. Identifying which model to use to attribute credit for a single conversion across multiple media channels is immensely difficult. Analysts: Put up or shut up time! This blog is centered around creating incredible digital experiences powered by qualitative and quantitative data insights. Isn't it amazing?
  • FRESH INC.: THE STAFF BLOG  |  FRIDAY, MARCH 9, 2012
    [Media] Facebook Pages: Big Changes Coming Soon
    Your company's Facebook pages are about to get a big makeover. Here's how to make sure you're ready for them. Spent a lot of time learning about and building out your company's existing Facebook page? Oh well: It's pretty much being upended by March 30, whether you like it or not. And for brand marketers, Facebook is the black hole of marketing.”
  • DUCT TAPE MARKETING  |  THURSDAY, APRIL 9, 2015
    [Media] Content Creation is Dead – Long Live Storytelling!
    Don’t forget about the human element when you communicate to customers on your blog, through your newsletters, videos or on social media. Content Creation is Dead – Long Live Storytelling! written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. Photo via BlogMutt’s CEO, Scott Yates. Coincidence?
  • UP AND RUNNING  |  TUESDAY, OCTOBER 21, 2014
    [Media] Ask an Entrepreneur: Can I Really Start a Business in 30 Days?
    Social Media can supercharge your launch. It allows your supporters to pledge to their social media accounts following your launch date. Are you looking for advice on getting your business up and running quickly? Scroll down for expert tips. If you like them, share this on Twitter with the hashtag #30DayChallenge. Skimping on design.
  • OM.CO  |  TUESDAY, FEBRUARY 5, 2013
    [Media] Evolution of a Founder: Lessons I have learned
    The more I wrote about the oncoming mobile and broadband revolution, the more obvious it became that the print media was going to fight for attention with cheaper, faster publications. Blogs were part of the shift to a more intimate, frenzied, and on the go media landscape. About. Twitter. Subscribe. Om Says. About Me. Om Malik. Scary?
  • VIEW FROM SEED  |  WEDNESDAY, FEBRUARY 1, 2017
    [Media] The Great Voice Consolidation
    Take streaming media for example, if I say Play Isaiah Rashad or Stream Boogie Nights I really don’t care what service either comes from as long as it does. This reveals another strategic value the move by many media streaming companies to secure exclusive rights to content or create their own.
  • FRESH INC.: THE STAFF BLOG  |  WEDNESDAY, JANUARY 25, 2012
    [Media] The GoPro Army
    Every two or three minutes, a new piece of GoPro–created content is uploaded to YouTube, and Woodman credits those videos—whether produced by its army of customers or by the company's 20-person in-house media team—with much of the company's runaway success. Then he hammers the gas again. The point comes back to storytelling.
  • THE NEXT WEB  |  MONDAY, NOVEMBER 18, 2013
    [Media] Bad content is worse than no content: How to create stuff that doesn’t stink
    They figured out that their audience likes up-to-date marketing news, inbound marketing tips and the latest statistics on SEO, blogging, social media and marketing trends—all packaged in concise, readable posts. Jake Athey is the Marketing Manager for Widen Enterprises. When was the last time you were enthralled by B2B “content?”. final test.
  • FRESH INC.: THE STAFF BLOG  |  FRIDAY, JANUARY 24, 2014
    [Media] What 16 Successful People Read in the Morning
    It''s a constant struggle to keep from being overwhelmed, he says. "If media were food, I would be obese," Smith says. Their days may be more hectic than most, but they always make time to stay informed. Staying informed is a constant struggle for most of us, let alone people with high-profile, high-pressure jobs. The Economist," he said. 8.
  • DUCT TAPE MARKETING  |  WEDNESDAY, FEBRUARY 8, 2012
    [Media] Turn Your Business Into a Community Building Platform
    Consultants might work with a business owner to build a platform through speaking, writing, blogging and connecting in social media. Turn Your Business Into a Community Building Platform This content from: Duct Tape Marketing. The notion of a platform is one that receives a fair amount of play in various contexts.
  • UP AND RUNNING  |  THURSDAY, APRIL 5, 2012
    [Media] How to create a niche – Small Business Spotlight
    ” Social media plays a big role in her efforts, she says, noting “It’s an excellent way to connect with my customers and fans of Puppy Cake.” How many times have you thought “somebody should make…” or “why doesn’t anybody sell…”? “People, myself included, love their dogs.
  • OCCAM'S RAZOR  |  TUESDAY, JANUARY 31, 2017
    [Media] It's Not The Ink, It's The Think: 6 Effective Data Visualization Strategies
    My decision was that the most impactful one was the recommendation around the media plan for the six month period. Additionally, the higher order bit to solve for was to give that media plan a purpose. In the quest for that last important bit, I am insanely obsessive about 1. simplification and 2. pressing the right emotional buttons.
  • UP AND RUNNING  |  MONDAY, MAY 12, 2014
    [Media] Why Introverts Make Great Entrepreneurs—Plus 5 Tips for the Entrepreneurial Introvert
    Or, you might put together a thoughtful social media campaign or series of blogs from the privacy of your own office. Photo: Getty Images. What do Warren Buffet, Bill Gates, and Mark Zuckerberg all have in common? In addition to being some of the most successful entrepreneurs in the world, all three are introverts. Understanding Introversion.
  • DUCT TAPE MARKETING  |  MONDAY, AUGUST 11, 2014
    [Media] 10 Ways to Supercharge Your B2B Lead Generation Efforts
    Social media as a lead generation tool is simply a really powerful way to build and nurture relationships. Syndicated content  My get sponsored tactic above is a form of syndication but paid options such as Outbrain can be effective ways to get your owned media assets and content in from of targeted leads. Heres how it works.
  • UP AND RUNNING  |  THURSDAY, SEPTEMBER 11, 2014
    [Media] How to Get Funding from Billionaire Investor Mark Cuban and Other Stories
    They have maintained their relationship with Kickstarter backers through the platform itself and via such social media platforms as Facebook, Pinterest, Instagram and YouTube, even running successful contests on Instagram, Facebook and Pinterest. Sometimes your business needs money fast. You have to get your hands dirty. Persistence. cities.
  • BLOGTREPRENEUR | ENTREPRENEUR BLOG  |  FRIDAY, DECEMBER 9, 2016
    [Media] Company Blog as the Best Tool for Achieving Your Business Goals
    Also, the blog may work together with social media accounts of your business. In the recent decade, blogs have become an essential part of websites that allowed to connect with the visitors and share some information with them. What type of blog should I use? Think about how many pages there are on your website. Maybe five, six, not a lot.
  • AGILE VC  |  WEDNESDAY, JULY 11, 2012
    [Media] The Rise & Fall of Great Venture Firms [Part 1] ? AGILEVC
    How to Evaluate Firms for a Seed VC. How To Think About The Future. About Me. AGILEVC My idle thoughts on tech startups. The Rise & Fall of Great Venture Firms [Part 1]. July 11, 2012. NextView’s still in its infancy… we’re barely two years old and are just part of the way through investing our initial fund. Kleiner).
  • GOOGLE VENTURES  |  TUESDAY, APRIL 24, 2012
    [Media] Change aversion: why users hate what you launched (and what to do about it)
    When these changes generate strong reactions, people often turn to social media to vent — amplifying individual voices into a torrent of angry petitioners, digital torches in hand, demanding a return to the familiar, older, “better” product. Change is good. When a product becomes more fun or makes us more efficient, we embrace change.
  • ARCTICSTARTUP  |  THURSDAY, AUGUST 4, 2011
    [Media] ThingLink Paves The Way For US Expansion
    Neil himself stated: 'By turning images into a platform for rich media, ThingLink is innovating a new paradigm in consumer engagement'. If their service gains popularity on the other side of the Pacific, we can expect it to connect with more media and spread exponentially ThingLink will soon open offices in San Francisco and New York.
  • ARCTICSTARTUP  |  WEDNESDAY, APRIL 27, 2011
    [Media] Mini Seedcamp Stockholm, Companies Taking Part
    Bitspace from Stockholm, Sweden: Platform for curated collections of media. Campalys t from Riga, Latvia: Combines the best of Facebook Insights and Google Analytics, and bring it to you - so that you can measure the precise ROI of your social media campaigns. ffund.it Garantikoll.se Meaning through Quality and Influence.
  • FRESH INC.: THE STAFF BLOG  |  TUESDAY, JUNE 5, 2012
    [Media] Google+ a Ghost Town? Hardly
    Every social media-savvy tech entrepreneur with any digital credibility is on Twitter. Not only is Google+ not deserted, it might be a better platform for business than Facebook and Twitter. Here's why. But according to tech pundit Robert Scoble, maybe you need not be: Twitter is fast approaching the status of ghost town. Why is that?
  • ACTIVE GARAGE  |  MONDAY, JUNE 20, 2011
    [Media] Finding the Best Hires in Tech: 3 Things You should be doing NOW!
    According to a 2010 survey of businesses across the US, UK, and EU by Cross-Tab, a market research provider, 85% of hiring managers feel that a positive online reputation influences their hiring decisions, and more than 70% of companies have a policy to screen all job candidates using – yep, you guessed it, social media. Look into it.
  • STARTUP PROFESSIONALS MUSINGS  |  WEDNESDAY, MAY 18, 2011
    [Media] Smart Startups Think Global But Act Hyperlocal
    When you extend this to include social media marketing, you can imagine that startups and small businesses are in fact at an advantage over their less flexible big brothers. Even though the world is getting smaller, due to easy global connectivity, people still feel alone if not well-connected locally. Geographic customization.
  • STARTUP PROFESSIONALS MUSINGS  |  SATURDAY, SEPTEMBER 24, 2016
    [Media] 10 Keys To Great Startup Encores Following An Exit
    But there is no magic formula on how to bring these together a second time, but I did see some good insights on the parameters in a recent startup business parable, “ Endless Encores ,” by Ken Goldstein, who advises startups and has built corporations in technology, entertainment, media, and e-commerce. Startup successes are never perfect.
  • ONSTARTUPS  |  FRIDAY, MARCH 4, 2011
    [Media] #winning: 6 @charliesheen quotes to make you a better entrepreneur
    Over the past week there has been a huge focus in the media and even the geek internet culture around Charlie Sheen's supposed breakdown. He's been doing a lot of interviews, but mixed in are a lot of interesting quotes that can be applied to entrepreneurship. An entrepreneur is on a thin border between insane and brilliant. We code magic.".
  • FRESH INC.: THE STAFF BLOG  |  MONDAY, MARCH 31, 2014
    [Media] Facebook Has Become the New Yahoo, And It's Obvious Mark Zuckerberg Knows It
    The social media giant''s mainstream user base limits innovation and makes the company vulnerable to nimble startups. One thing Silicon Valley industry insiders like to knowingly whisper to each other is that Facebook is the new Yahoo. Sunday, we reported a piece of news that indicates this may be true. The truth is, they tried to. Facebook.
  • ACTIVE GARAGE  |  MONDAY, MARCH 12, 2012
    [Media] Thought Readership #3: What’s wrong with “chocolate fireguard” books – and what to do instead
    Or you could develop a short Wufoo or SurveyMonkey questionnaire, promoting that through your social media channels, to gather relevant data. Instead of the usual bio blah, blah, you can find an infographic depicting her communications career here , as well as social media links.
  • UP AND RUNNING  |  MONDAY, AUGUST 29, 2016
    [Media] Why College Is a Great Entrepreneurial Incubator
    In addition to my Organizational Communication degree (which I’m now using for my job as a social media marketer), I also have a degree in Theater. Oh, college. I’ve been out just a few months and already miss it enough to eat a pint of Ben and Jerry’s while sobbing into my couch cushions. Access to free advice and mentorship. More gutsy?
  • YOUNGUPSTARTS  |  TUESDAY, SEPTEMBER 4, 2012
    [Media] [Competition] Expand My Brand
    based EXPANDMYBRAND Startup Challenge , organized by social media agency EDGE Collective. If you run a social marketing technology startup, check out the U.S.-based Registrations close on Friday, September 14. Events & Happenings competition EXPANDMYBRAND social marketing social technology startups United States
  • YOUNGUPSTARTS  |  FRIDAY, AUGUST 12, 2011
    [Media] [Singapore] Play(Book) It With Music
    You don’t normally think of using a Blackberry device to play music, much less on a tablet, but Research In Motion (RIM) and digital media delivery company 7digital have teamed up to bring over nine million tracks to BlackBerry® PlayBook™ users in Singapore through a new Music Store app.
  • DUCT TAPE MARKETING  |  TUESDAY, DECEMBER 16, 2014
    [Media] Stop Trying to Make Your Customers Smarter!
    An author, entrepreneur, speaker, and connector, Peter Shankman is recognized worldwide for radically new ways of thinking about customer service, social media, PR, marketing and advertising. He Stop Trying to Make Your Customers Smarter! written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing.
  • YOUNGUPSTARTS  |  TUESDAY, JANUARY 26, 2016
    [Media] 5 Small Business Mistakes And How To Fix Them
    You picked up supplies, cleaned, delivered products, did accounting, paid bills, posted social media, delivered ads, checked on insurance and answered emails, when you suddenly realize that doing it all yourself doesn’t really make any money. By Lea Schneider. At home, you wouldn’t feel as though you must do every single chore on your own.
  • STARTUP PROFESSIONALS MUSINGS  |  SUNDAY, JUNE 3, 2012
    [Media] 5 Sure Signs That a Good Startup is Going Bad
    With today’s 24/7 flood of information and social media, the team expects to be constantly updated on what’s going on at the top. Most entrepreneurs start their company with the highest of ideals, and wouldn’t dream of building one with a culture of indifference or downright unethical behavior. Big bad investor interference. Marty Zwilling.
  • FRESH INC.: THE STAFF BLOG  |  WEDNESDAY, MARCH 7, 2012
    [Media] Working With Your Spouse: 5 Rules
    You need to know this in advance, or you’ll never be able to take advantage of any media coverage. Going into business with your spouse isn't for the faint of heart. Here are five rules that will increase your chances of success. Business partners talk all the time about being “in the trenches” together. Right. Goals.
  • YOUNGUPSTARTS  |  FRIDAY, JULY 15, 2016
    [Media] Five Ways To Make Your Nonprofit Brand Stand Out
    In some ways, social media has made it easier for your organization to connect with potential supporters; yet, on the other hand, it’s amplified the noise in the category, making it harder to get noticed and connect. This could mean providing regular opportunities on social media for them to share their own experiences related to your cause.
  • YOUNGUPSTARTS  |  THURSDAY, JUNE 23, 2016
    [Media] 10 Ways To Increase Your Brand Awareness
    Social Media. Unless you have been living under a rock, then you should already be using social media. Use social media as an outlet for creating a connection with your followers. by Dan McCarthy, event manager for Venueseeker. business is only as successful to the extent that consumers are aware of the company. Write a Book.
  • FRESH INC.: THE STAFF BLOG  |  WEDNESDAY, OCTOBER 16, 2013
    [Media] Why Apple Poached Burberry's CEO
    That zeal came came through in print ads and a series of ebullient social media campaigns--one shared on Instagram, for example, used an iPhone 5S to take slow-motion videos of the clothing line''s Spring/Summer collection. Apple isn''t in need of a makeover, but Angela Ahrendts could refresh its brand. Roll out new products. The reason?
  • THEBAREFOOTVC  |  TUESDAY, JANUARY 20, 2015
    [Media] Smart Data, Diversity and our Decentralized Future
    We’ve seen peer to peer networks connect people in lending, media and other industries, as well as the emergence of collaborative consumption and the sharing economy. As a keen traveler, observer of the world and a technophile, I’ve been struck by the parallels in the development of technology with the broader the evolution of humanity.
  • FRESH INC.: THE STAFF BLOG  |  FRIDAY, MARCH 2, 2012
    [Media] 3 Steps to Chaos-Proof Your Brain
    Social networks and the chattering media provide a constant background hum of possible risks, opportunities, competitors, and irrelevancies. Contemporary life, with its flurry of e-mails, alerts, and appointments, can feel overwhelming, even for entrepreneurs. Train your brain to deal with the chaos. So what can you do? What does she suggest?
  • YOUNGUPSTARTS  |  MONDAY, JULY 4, 2016
    [Media] Is Your Business Making The Most Of Modern Technology?
    Take a moment to look at any big company’s social media pages, and you’ll see customers talking about their experiences with them – both good and bad. 2016 is certainly an exciting time to be alive. It seems that every other day there’s some new software or gadget that the whole world raves about.
  • YOUNGUPSTARTS  |  MONDAY, MARCH 7, 2016
    [Media] Say No To Absent Fathers, Yes To Paternity Leave
    The news was received enthusiastically and immediately garnered more than 300,000 encouraging likes, over 15,000 appreciative comments and media attention. Image credit: Father and son from Shutterstock. by Ankita Sheth, co–founder of Vista Rooms. In November 2015, Facebook Founder & CEO Mark Zuckerberg posted his paternity leave plans.
  • UP AND RUNNING  |  MONDAY, JULY 21, 2014
    [Media] What is the future of retail?
    Contrary to what the media repeatedly tells you (‘online is the only way forward’), a 2013 study by A.T. If someone is following your business on a social media site, your offers are available to them in-store. You’re right to be concerned about what this means for your business, but perhaps not in the way you may think. billion.
  • BLOGTREPRENEUR | ENTREPRENEUR BLOG  |  TUESDAY, MARCH 23, 2010
    [Media] How to Import Your Blog to Your Facebook Page
    There’s little doubt that social media is important to most businesses’ marketing efforts these days. But the time it takes to maintain your social media presence is sometimes hard to find, so anything you can automate makes life much easier. Facebook is of course right at the top of the list of social media sites
  • CONVERSIONXL  |  THURSDAY, NOVEMBER 15, 2012
    [Media] First Impressions Matter: The Importance of Great Visual Design
    The researchers then analyzed the eye-tracking data to determine how long it took for the students to focus on specific sections of a page – such as the menu, logo, images and social media icons – before they moved on to another section. They People make snap judgements. It takes  about 50 milliseconds  (that’s 0.05 seconds.
  • UP AND RUNNING  |  FRIDAY, FEBRUARY 22, 2013
    [Media] The 10 Questions I Didn’t Expect to Be Asked by Investors
    The Idea Generator (You are the visionary, you come up with the great next big idea, your thoughts are not limited by what you hear from your peers, the media, the market, etc.). Don’t get me wrong, I was asked these questions – many of them – but it was the questions below that I wasn’t expecting. Tell us about it.
  • DUCT TAPE MARKETING  |  THURSDAY, NOVEMBER 17, 2011
    [Media] 5 Ways to Improve Local Search Results for Business
    You can do this by adding local links and descriptions that point to your site in social media profiles and exchanging links with other local businesses and strategic partners. 5 Ways to Improve Local Search Results for Business This content from: Duct Tape Marketing. “This article originally appeared on the OPEN App Center.
  • YOUNGUPSTARTS  |  TUESDAY, MAY 26, 2015
    [Media] How To Select A Franchise Attorney
    You can either do this through personal conversations with other franchisees, or you can use the internet and social media. Social media is a great tool to hear what personal opinions are on the work that has been done. A lot of people choose to launch a new business as a franchisee. What Is a Franchise Agreement?
  • YOUNGUPSTARTS  |  THURSDAY, FEBRUARY 12, 2015
    [Media] 7 Ways To Make Teamwork Work
    Put social media to work. Social media staples like chat, instant messaging and screen sharing can make it easier to complete project tasks and capture and measure data. by Igal Hauer, CEO of Help Desk Technology Corporation ( www.ServicePRO.solutions ). Each assumed that someone else was handling an assignment. Divide and designate.
  • BLOGTREPRENEUR | ENTREPRENEUR BLOG  |  TUESDAY, MAY 13, 2014
    [Media] 3 Tips For Finding The Right PR Agency
    PR is an important way to garner more attention and visibility for you that goes outside the traditional marketing routes and instead focuses on editorial content, media outlets and other organic (and free!) press coverage opportunities. Here are three tips for finding the right PR agency for you and your business. What is it? Wrong.
  • YOUNGUPSTARTS  |  THURSDAY, DECEMBER 27, 2012
    [Media] Newsflash: Winning Is Everything
    Andrew Collins is the CEO of a multi-award winning social media and technology company Mailman. Andrew was featured as the Top Entrepreneur under 30 in Australia in 2008 and continues to grow a extensive network of online media assets. ?. By Andrew Collins, Founder & CEO of Mailman Group?. Winning IS everything. ’  ??People
  • YOUNGUPSTARTS  |  WEDNESDAY, OCTOBER 10, 2012
    [Media] Community Relations And The Small Business
    Use the Media. By cultivating good relationships with the local media, your chances of coverage are raised. by TJ Saunders. If you own a small business, good public relations is essential to its success. You can’t expect to realize profits without the community’s support of your company. Attend Events. Donate to Local Charities.
  • UP AND RUNNING  |  WEDNESDAY, APRIL 20, 2016
    [Media] Developing a Business Plan for Strategic Growth
    Pricing, products, promotion, messaging, channels, social media, support, lead generation—it’s all tactics. The business plan for strategic growth is one of my favorites because it’s about core business decisions, steps, metrics, and making things happen. It matches my vision of business planning as ongoing management and steering a business.
  • FRESH INC.: THE STAFF BLOG  |  TUESDAY, DECEMBER 3, 2013
    [Media] Top 9 HR Fails of 2013
    Just like the AOL layoffs, someone in HR left a very important things off the layoff checklist: Either change social media passwords or make the company "tweeter" part of the layoff team. " We''re tweeting live from HR where we''re all being fired! Your social media person should never be surprised by anything negative. You''re fired!
  • JEFF HILIMIRE  |  WEDNESDAY, DECEMBER 17, 2014
    [Media] Let’s help the Boys & Girls Club! Oh, and I met Shaq.
    Because I spoiled the surprise in both the title of this blog post and in all my social media feeds yesterday, I’ll skip to the point. This post is a long time coming. Ever since my good friend took a job at the Boys & Girls Club ( donate! ), my eyes have been opened to the wonderful things they do at that organization. Not here.
  • JEFF HILIMIRE  |  FRIDAY, SEPTEMBER 30, 2011
    [Media] Sometimes you gotta build the sidewalk from scratch and sometimes you just follow the tracks
    love this example and I think it applies well to social media, mobile and innovation at large. One of the great things about Engauge is that we/I continue to hire people a lot smarter than me. I’ve always subscribed to that model. Why hire people that aren’t better/smarter/faster/badasser than you? Badasser is a word. Out loud.
  • FRESH INC.: THE STAFF BLOG  |  WEDNESDAY, JANUARY 30, 2013
    [Media] 7 Iconic Bands that Changed the Business of Music
    They also were social long before social media: selling tickets directly, creating an extremely engaged fan club, sharing personal details as well as fan-generated artwork and content through their mailing list, and creating an ecosystem of small businesses that traveled with the band and had a vested interest in the band's long-term success.
  • VENTURE CHRONICLES  |  TUESDAY, JULY 8, 2014
    [Media] Fan Power
    Yes, the entertainment industry is changing, as it has always done, but in this case the influence of social media – the broadcast medium of our century – can’t be underestimated. One point that Swift misses on is the notion that music is art and because art is rare it is inherently valuable. For music, books, movies, etc.,
  • YOUNGUPSTARTS  |  THURSDAY, NOVEMBER 17, 2016
    [Media] A VC Puts On His Equity Crowdfunding Hat
    One way is with early adopters who will champion your startup on social media. By Tom Walker, CEO Rev1 Ventures. It’s been about three months since equity crowdfunding was opened up to all Americans. That suggests, potentially, more early stage capital for entrepreneurs. As a VC and angel investor, I believe deeply in entrepreneurs. Forms.
  • STARTUP LESSONS LEARNED  |  MONDAY, DECEMBER 14, 2009
    [Media] Business ecology and the four customer currencies
    Now consider a traditional media business. The value of the attention that the media company collects determines how profitable it is. In the old days, these media companies would then themselves plow this profit back into marketing and advertising, and grow. Now consider a traditional media business. As soon as possible!&#
  • UP AND RUNNING  |  FRIDAY, AUGUST 29, 2014
    [Media] 4 Easy Ways to Lower Your Monthly Expenses
    Social media marketing is a pivotal area you can’t afford to ignore. After all, every man and his dog has a Facebook or Twitter account in this day and age, and it doesn’t cost the earth to create your own social media accounts and start using these to connect with your audience. Fortunately, though, you don’t have to.
  • STARTUP PROFESSIONALS MUSINGS  |  WEDNESDAY, MARCH 20, 2013
    [Media] Create a New Business Bubble, Don’t Chase Old Ones
    Social media darling Twitter is the most fragile of these bubbles. In finance, a bubble is too much money chasing assets, greater asset production and a herd mentality. In all these cases, a bust is inevitable, and everyone loses. Overconfidence. In finance, “this time is different” is the beginning of a new bubble. Supply and demand ignored.
  • DUCT TAPE MARKETING  |  THURSDAY, JANUARY 21, 2016
    [Media] What Makes a Good Marketing Strategy?
    You can advertise your business on social media, run AdWords or display campaigns, try marketing or content marketing, retargeting and a number of other online marketing techniques. What Makes a Good Marketing Strategy? written by Guest Post read more at Duct Tape Marketing. photo credit: Remco Wighman via Creative Commons. Product. Price.
  • STEVE BLANK  |  TUESDAY, AUGUST 23, 2016
    [Media] Entrepreneurs are Everywhere Show No. 40: Stan Gloss and Matt Armstead
    Next on Entrepreneurs are Everywhere : Chris Schroeder , Internet/media CEO, venture investor and author of “ Startup Rising: The Entrepreneurial Revolution Remaking the Middle East ” and Andy Cunningham , founder and CEO of Cunningham Collective. A lot of people, especially in the Midwest, will spend their time thinking too small.
  • DUCT TAPE MARKETING  |  THURSDAY, SEPTEMBER 17, 2015
    [Media] Email Marketing Best Practices for Lead Generation
    Add social sharing buttons so people can share your email on their social media accounts. Email Marketing Best Practices for Lead Generation written by Guest Post read more at Duct Tape Marketing. Leads, leads, leads. Everybody wants them and once you have a few, you will want more. When you do get more, you will want better quality ones.
  • UP AND RUNNING  |  TUESDAY, JUNE 28, 2016
    [Media] How to Write the Competition Section of Your Business Plan
    Nowadays, however, websites, social media, and reviews are widely available on lots of local businesses. Before anything else, realize that yes, you do have competition. Once in an extremely rare while, a new technology will appear, for a short time, as if it has no competition. What if I don’t think my business has any competition?
  • MIKE MICHALOWICZ  |  MONDAY, DECEMBER 2, 2013
    [Media] Skype Small Business Profile: Wendy Kenney
    Wendy Kenney: We are a virtual marketing and PR agency that provides outsourced marketing services including social media management, content creation and publicity. Thanks to Skype, that’s not so for Wendy Kenney, President of 23 Kazoos Marketing and PR. asked her a few questions about how Skype helps her make all of it possible.
  • DUCT TAPE MARKETING  |  MONDAY, OCTOBER 19, 2015
    [Media] 5 Easy Steps to Nailing a Sale
    next easy step from there is turning to social media to learn a bit more about their experience and/or personal life. 5 Easy Steps to Nailing a Sale written by Guest Post read more at Duct Tape Marketing. Looking back, that thinking came from me not fully understanding what it takes to be in sales. Do the Research. Ask the right questions.
  • FRESH INC.: THE STAFF BLOG  |  TUESDAY, APRIL 2, 2013
    [Media] 4 Lessons for Mid-Life Entrepreneurs
    They have the hard business skills, but they may not have a firm handle on emerging technologies and social media trends. Using Facebook, twitter and the like to drive your social life is one thing – using social media to drive your business is another entirely. Entrepreneurship doesn't have to be young person's game. ”
  • DUCT TAPE MARKETING  |  WEDNESDAY, DECEMBER 14, 2016
    [Media] Marketing Insights to Increase Growth and Exposure
    Steimle was ranked #7 on Richtopia’s list of Top 100 Most Influential CMOs , and data from social media research firm Leadtail recently ranked Steimle #11 on their list of People Most Mentioned and Retweeted by CMOs. Marketing Insights to Increase Growth and Exposure written by John Jantsch read more at Duct Tape Marketing.
  • FRESH INC.: THE STAFF BLOG  |  WEDNESDAY, MAY 22, 2013
    [Media] Randi Zuckerberg on Her Next Act
    When asked what compelled her to launch Zuckerberg Media , her latest foray into the online video space, Zuckerberg replied, "When I looked around at the landscape, I saw you have all these companies investing more in original content, but there were very few places for makers, for content creators." Hollywood wants to see credibility
  • YOUNGUPSTARTS  |  THURSDAY, AUGUST 27, 2015
    [Media] Enterprise Wizardry For Small Companies: Welcome To Oz
    As a serial entrepreneur, he has a background in Fortune 500 sales, marketing, and corporate training, digital publishing and media. By Daniel DiGriz, CEO of MadPipe. One day, we all look up and realize our businesses aren’t in Kansas anymore. In the past, we viewed company processes as static, because the economy was steady.
  • CHRISTINE.NET  |  THURSDAY, NOVEMBER 30, 2006
    [Media] Christine: Top 10 Mobile Marketing Campaigns
    Categories Art/Media Best Practices FRC Nonprofit Personal Technology Telephony/Wireless Venture Capital Women Archives March 2010 December 2009 November 2009 October 2009 August 2009 May 2009 April 2009 March 2009 February 2009 January 2009 More. David Clemons CEO / Founder Push Mobile Media - a new media company. Christine (.net)
  • FRESH INC.: THE STAFF BLOG  |  THURSDAY, SEPTEMBER 12, 2013
    [Media] 10 Dos and Don'ts of Launching an E-commerce Site
    To find out what it takes, I sat down with Erik Huberman, CEO and founder of Hawke Media , a company that''s worked with dozens of large and small e-commerce brands to help them develop sales and marketing strategies. Setting up an e-commerce shop these days takes no more than a few hours--max. DO test your product. DON''T give up quickly.
  • DUCT TAPE MARKETING  |  FRIDAY, DECEMBER 9, 2016
    [Media] 5 Under Used Strategies to Make Your Customers Feel Valued
    While those tools can certainly help large corporations feel more connected to their clients — perhaps increasingly so through automation and social media “bots” to jump on quick replies — there are still few substitutes for human interaction and response. Below, I’ve outlined five of my favorite strategies for making customers feel valued.
  • BLOGTREPRENEUR | ENTREPRENEUR BLOG  |  TUESDAY, FEBRUARY 4, 2014
    [Media] 10 Ways to Make Your Biz Look Bigger Than You Actually Are
    How then does a first timer convert an idea into a masterpiece like Marini’s Branchout or Gary Vaynerchuk’s Vayner Media? Projecting a professional image isn’t just about wearing a sharp suit and sporting a gold Rolex these days. Why build someone else’s dream when you can build your own? Check out these 10 tips: 1. Dress Sharp. Look sharp.
  • STARTUP PROFESSIONALS MUSINGS  |  TUESDAY, DECEMBER 3, 2013
    [Media] 7 New Business Facts Of Life For Entrepreneurs
    We see evidence in the news every day of these irresistible forces of change, like the pervasive global penetration of the Internet, the impact of terrorist activities even to peaceful countries, the power of social media in building business relationships, and the depletion and pollution of natural resources. Economic instability. Be there.
  • ABOVETHECROWD.COM  |  WEDNESDAY, APRIL 17, 2013
    [Media] A Rake Too Far: Optimal Platform Pricing Strategy
    Despite the fact that Apple had/has industry leading hardware margins on its incredible computing products, Apple felt the need to take 30% of the revenue that was created by its app ecosystem as well as 30% of the revenue from media rentals and sales. However, Amazon owns a digital media business built around Kindle.
  • READWRITESTART  |  FRIDAY, OCTOBER 19, 2012
    [Media] Why Are Indians So Entrepreneurial In The U.S.?
    The media was shocked that Indians could be so successful. A recent study exposed an alarming trend in the tech industry. Immigrant entrepreneurs, who in recent years have launched half the startups in Silicon Valley, are founding drastically fewer companies. Except for one group: Indians. What makes entrepreneurs from India so different?
  • FRESH INC.: THE STAFF BLOG  |  THURSDAY, MAY 15, 2014
    [Media] 4 Things You Need to Know Today
    Tweet Nothing But the Truth A team of international scientists have embarked on an unusual project: They''re working on a lie detector for social media. A roundup of the day''s news--curated by the Inc. editorial team--to help you and your business succeed. 1. Maybe it''s finally time to talk to your banker.-- CNN Money 2. VentureBeat
  • STARTUP PROFESSIONALS MUSINGS  |  SATURDAY, JULY 6, 2013
    [Media] 5 Startup Culture Crises That Need Immediate Action
    With today’s 24/7 flood of information and social media, the team expects to be constantly updated on what’s going on at the top. Most entrepreneurs start their company with the highest of ideals, and wouldn’t dream of building one with a culture of indifference or downright unethical behavior. Big bad investor interference. Marty Zwilling.
  • READWRITESTART  |  FRIDAY, OCTOBER 19, 2012
    [Media] Why Are Indians So Entrepreneurial In The U.S.?
    The media was shocked that Indians could be so successful. A recent study exposed an alarming trend in the tech industry. Immigrant entrepreneurs, who in recent years have launched half the startups in Silicon Valley, are founding drastically fewer companies. Except for one group: Indians. What makes entrepreneurs from India so different?
  • FELD THOUGHTS  |  THURSDAY, DECEMBER 1, 2016
    [Media] @bfeld v51.0
    Reset Social Media : While I’ve always been a broadcaster on social media (primarily Twitter, Facebook, and LinkedIn), my consumption and engagement patterns ebb and flow. like to look forward on my birthday instead of backwards, so when I woke up this morning I had a handful of things in my head for the next version of myself.
  • FRESH INC.: THE STAFF BLOG  |  TUESDAY, NOVEMBER 26, 2013
    [Media] Lessons From 4 Failed Start-ups
    Kratee E-commerce and Consulting is a media company that operated from 2009-2011. Serial entrepreneurs reveal what they wish they had known when they were first starting up their companies. Maybe true, but still. No one likes to fail --and it''s never easy. Just ask the following entrepreneurs who learned the hard way.
  • FRESH INC.: THE STAFF BLOG  |  THURSDAY, AUGUST 15, 2013
    [Media] The Fantastic, Dystopian Future of Social Networking
    Your Facebook account--or whatever social media you use--will know. Think of it as Yelp meets Nike+ shoes meets Facebook meets Google meets Twitter. Start-ups: Start thinking now about where you''ll fit in. In the year 2020, social networking will look different. So I''m going to do a little prognosticating. Data will do the work for me.
  • FRESH INC.: THE STAFF BLOG  |  WEDNESDAY, MARCH 21, 2012
    [Media] 5 Ways to Make Your App Take Off
    And for every 50 apps that join its platform, Great Apps issues a press release touting them to more than 2,000 media outlets, although if you want to be included you’ll have to buy the highest level of membership, which is $495. Want your app to be the next Angry Birds or Pinterest? Try these expert suggestions: 1. Get reviewed.
  • FRESH INC.: THE STAFF BLOG  |  THURSDAY, FEBRUARY 27, 2014
    [Media] The Model That Really Makes Money
    We sell to them by contacting VPs of sales and CMOs directly, through social media campaigns on Twitter and Facebook, and guest blogging on sales-oriented sites (execution). You may have a business model, but you''ve got to nail your sales model before you go to market. Your company has a business model and a sales model. Be patient.
  • THE NEXT WEB  |  FRIDAY, NOVEMBER 22, 2013
    [Media] “What I’ve learned about creating meaningful work”
    Yes, I’m talking to you friend, the person who thinks they are awesome at it. I’m also talking to myself, for every time I leave social media open because I think I can do actual work and keep up with status updates and retweets and blah blah, all at the same time. Paul Jarvis  is a Web designer and author. To innovate. Experiment. Show up.
  • FRESH INC.: THE STAFF BLOG  |  FRIDAY, APRIL 18, 2014
    [Media] Now That You've Destroyed Your Reputation, Here's How to Fix It
    That may mean leveraging the preexisting good things and fine works the executive has done, influencing with our technology, and utilizing our veteran strategists on the Web." If it''s a legal problem, Schiffer says, he has a team of media-savvy attorneys to help leaders get out of legal trouble. "It all requires meticulous care and precision.
  • FRESH INC.: THE STAFF BLOG  |  TUESDAY, SEPTEMBER 3, 2013
    [Media] Week in Tech: The Next iPhone Is Coming
    Apple media event next week Apple will hold a media event next week , presumably to reveal the next iPhone. Check out this week''s round-up of tech news to know, including the latest rumors on the new iPhone and Samsung''s forthcoming smartwatch. Each Monday, I cover the tech trends, gadgets, business services, and apps of note.
  • FRESH INC.: THE STAFF BLOG  |  TUESDAY, MAY 6, 2014
    [Media] To Sell More, Your Marketing Must Embrace 'Smart Reach'
    You''re up against family, friends, breaking news, sports, music, medical issues, travel, charities, every kind of media, and even sleep-deprivation. All the time and money you spend creating great content will be wasted if you don''t understand how to reach your audience. call this idea "Smart Reach." How do you do that? Context is king
  • THE NEXT WEB  |  FRIDAY, NOVEMBER 2, 2012
    [Media] Screw the world, let’s get rich
    Is Twitter making the world a better place? think it is. You could argue it is just a short messaging service for people who want to share what they are eating, where they a going and what they are doing, but don’t most smart people agree there is something more to it than just that? Isn’t that in itself making the world a better place?
  • DEIMAR  |  SATURDAY, JUNE 2, 2012
    [Media] Finding The Right Customers For Your Business | Deimar.
    Businessman and Blogger passionate about life, Entrepreneurship, Finance and Social media. NAVMENU. Business. Strategies. Startup. Quotes. Contact. latest posts (Home). Jun 4, 2012. Finding The Right Customers For Your Business. by Deimar Gutierrez. 4.6.12. Pin It. Basically, customers mean everything for a company. Pin It. Deimar Gutierrez.
  • FRESH INC.: THE STAFF BLOG  |  TUESDAY, OCTOBER 9, 2012
    [Media] What 99 Gen-Y Entrepreneurs Taught Me
    She is also the author of the bestseller The Zen of Social Media Marketing, and an international speaker. Marketing Zen Group CEP Shama Kabani got an earful of entertaining start-up stories recently--and gleaned a few valuable insights about Gen-Y entrepreneurship. during the Empact100 awards. There is no "they." everything changes. shama
  • FRESH INC.: THE STAFF BLOG  |  TUESDAY, OCTOBER 25, 2011
    [Media] McRib's Magic Marketing Sauce
    Thanks to social media, the voice of your customers is louder than the voice of the company," says Stratten. COMEBACK KID: The McRib, master of the limited-time-only promotion, time and time again.'> McDonald's brought back the McRib this week, but once again just for a limited time. Cruel and unusual? Maybe. It's also brilliant marketing.
  • DESIGN STAFF  |  TUESDAY, AUGUST 13, 2013
    [Media] How to choose the right design agency for your startup
    Do you need help with your social media strategy? Before joining Google, Mike Buzzard founded Cuban Council, a world-class design agency that worked with clients like Google, NASA, Francis Ford Coppola, Facebook, Zynga, Tom Waits, BBC, and Evernote. John Zeratsky. Our startup needs design help. What do you need? Do you need a logo?
  • OCCAM'S RAZOR  |  MONDAY, JANUARY 9, 2012
    [Media] The 2015 Digital Marketing Rule Book. Change or Perish.
    Why not go from trying to have a Gatorade ad on every TV sports event in the hopes that I'm watching to doing that plus doing social media right and have a direct relationship with me? Oh, and you are right that people bought Kenneth Cole stuff even after the insensitive tweet because only a few people are on Social Media. Get it?
  • FRESH INC.: THE STAFF BLOG  |  TUESDAY, APRIL 22, 2014
    [Media] 6 Blunders That Can Wreck a Business Deal
    That''s according to Jason Boyarski and David Fritz, partners in the New York City law firm Boyarski Fritz LLP, who specialize in brokering deals involving entertainment, media, personalities, and technology. When you''re this close to signing a big deal with a client or investor, make sure you get these legal basics right. Skimp.
  • FRESH INC.: THE STAFF BLOG  |  TUESDAY, APRIL 15, 2014
    [Media] 4 Things You Need to Know Today
    Cautionary Tale You think you''ve had bad days on social media? The company has deleted the tweet, apologized, and stated it is investigating the source, but this will be one for the "social media disaster" books.-- A roundup of the day''s news curated by the Inc. editorial team to help you and your business succeed. 1. Mashable 4.
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