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VC CAFE [Media] The Story of Techbikers (You can Play a role too)
| THURSDAY, AUGUST 21, 2014
Gerry’s tech team (designer and developer) could help with the logo, website and social media, and I was to take care of sponsors, riders and getting the word out. A month from now, 70 people in the London tech industry will be (hopefully) on the last leg of a 320km (200 miles) cycle ride from Paris to London. Qosmic Qadence. John Lennon.
DUCT TAPE MARKETING [Media] How to Attract and Retain Customers :: Small Business Marketing.
| MONDAY, JUNE 13, 2011
SIMPLE, EFFECTIVE AND AFFORDABLE SMALL BUSINESS MARKETING Home About Consulting Products Programs Workshops Blog Resources Contact Subscribe by RSS Subscribe to Duct Tape Marketing by Email Small Business Week 2011 Our winners! The Referral Engine – Teaching Your Business to Market Itself – by John Jantsch. Steps to Successful Fac.
CONVERSIONXL [Media] How to Increase Sales Online – The Checklist
| THURSDAY, JUNE 14, 2012
As a marketer, one of your constant jobs is to find the right marketing mix: the right media (where to advertise / promote – free or paid), the right message (what do you say?), the right offer (how much $$$ for what). If you get the media right and the traffic is relevant (e.g. social media follow (Twitter, Facebook etc).
VERSION ONE VENTURES [Media] Mobile is eating the web
| MONDAY, JANUARY 27, 2014
Luke Wroblewski speaks about this in a great talk (discussion of shift from one media to another begins around 10:30). It’s an entirely new form of media that’s unique to itself. Marc Andreesen famously said that “ software is eating the world.” Now it looks like mobile is eating the web. Every new medium needs a new way of thinking.
THE VC IN ME [Media] the vc in me.: The DISRUPTION of Brands
| MONDAY, NOVEMBER 21, 2011
The combination of e-book distribution and social media is enabling the author to be the brand and market directly using new platforms from Amazon and new startups like Byliner. This presents an exciting future and a very practical benefit of social media - it will level the playing field like nothing before.
- [Media] 7 Things Remarkably Happy People Do Often
But there''s a definite payoff to making real (not just professional or social media) friends. Happiness can be a choice -- especially when you take the right actions. Good news and bad news: unfortunately, approximately 50 percent of your happiness, your "happiness set-point," is determined by personality traits that are largely hereditary.
FRESH INC.: THE STAFF BLOG [Media] 12 Things Successful People Do Before Breakfast
| THURSDAY, JANUARY 23, 2014
She uses the time to clear her inbox, schedule the day, and read social media. Are you starting your day off productively? If it has to happen, then it has to happen first, writes Laura Vanderkam, time management expert and author of " What the Most Successful People Do Before Breakfast." Science supports this strategy. They wake up early.
FRESH INC.: THE STAFF BLOG [Media] How 50 Cups of Coffee Can Change Your Life
| FRIDAY, SEPTEMBER 13, 2013
My next 50 coffees My next move is to get back into consulting with companies in innovation and social media. I’ve loved working with start-ups in London, and will continue to work with the start-up scene through Converge and the Innovation Warehouse. Raising investment, changing careers, or leaving your city? Now is the time.
- [Media] 14 Simple Ways to Get Considerably More Done
Try this: Decide you''ll only spend 10 minutes a day on social media. Don''t think it''s possible because you''re already working in overdrive? Here''s a new way to look at your to-do list. In the spirit of the topic, let''s get right to it: 1. Eliminate one ego commitment. We all do things that have more to do with ego than results. Just 10.
- [Media] 6 Things Entrepreneurs Wish Family, Friends and Employees Understood
The image of people ideating all over the place and randomly straying from project to project is one that is constantly portrayed in media and is most often a mischaracterization. Entrepreneurs often feel misunderstood and with good reason. If people around them acknowledge the following six points, everyone can benefit. But that''s the game.
FRESH INC.: THE STAFF BLOG [Media] Harness the Great Big Marketing Laboratory at Your Fingertips
| WEDNESDAY, JANUARY 9, 2013
These graphical image ads can be anything from simple words or pictures to highly interactive rich media ads that show video, let you play games or allow you to complete forms. Many of the popular social media platforms ( Facebook , Twitter , LinkedIn , and YouTube ) offer advertising options. Try these cheap and easy methods. Email.
- [Media] Everyone Has a Boss--Even If You're at the Top
To do so, we''ve got an award-winning onsite customer service team that interacts with our customers via phone, email, instant message and on social media networks like Facebook and Twitter. Even CEOs have bosses. Yes, more than one. Here are the four people all CEO''s answer to. Being a CEO means you''re the boss. priority.
- [Media] 4 Myths of Finding the Perfect Mentor
Thanks to email and social media, we can now more easily connect with a mentor and do so without taking too much of his or her time. We couldn't have started our company without a great roster of mentors. We didn't even know it, but we were breaking all the rules. You should, too!) We have an amazing roster of mentors.
UP AND RUNNING [Media] Your Small Business News Roundup
| FRIDAY, JULY 17, 2015
Amazon hailed this week’s Prime Day as “bigger than Black Friday,” but customers came away disappointed, with many taking to social media to get their wisecracks in. 5. Grab some coffee, kick back, and catch up on the latest about small business. Hope your summer’s going well! Planning is key. Poor sales mean poor moods. Watch out, startups.
UP AND RUNNING [Media] I Went on Vacation and Increased Our Facebook Traffic by 300%. Here’s How…
| THURSDAY, SEPTEMBER 11, 2014
As Community Manager here at Bplans, I am actively involved in promoting engagement on our site and our social media platforms. The strategy I employed for my time away ended up increasing our social media referral traffic across all platforms by 120%, and Facebook in particular by over 300%. Almost What keeps us from truly unplugging?
UP AND RUNNING [Media] An Introduction to Entrepreneurship
| FRIDAY, JULY 15, 2011
Topics include: business basics and start-up; market analysis and strategy; developing financials; getting financed; the importance of the Web and Social Media; building a team; legal issues; tax issues; and making the pitch. not pictured Reena Plant). Congratulations to Spring 2011 Graduates! The corporate sponsor for the class was Citibank.
SOCAL CTO [Media] Startup Metrics
| THURSDAY, OCTOBER 8, 2009
channels (search, social, viral, new media), cost-efficient distribution He also points a fair bit to Eric Ries – The lean startup. A post by Fred Wilson pointed me to Dave McClure's Startup Metrics presentation. This is a great presentation and one that I'm going to point out to startup / early stage company CEOs. Great stuff.
- [Media] 12 Mistakes Start-Ups Make the First Year
If you''re running a media company, you''re going to have to wait until you''re big enough to hire a direct sales team before you make money. From going out too much to having too many founders, here''s what you''ve been doing wrong. When you write and read about start-ups all day long, you see founders make a lot of mistakes. it doesn''t.
UP AND RUNNING [Media] Doing Business in China: Lessons from an Expat Entrepreneur
| FRIDAY, JULY 15, 2016
Of course, politicians, business leaders, and the media in the West have all taken notice. powerful marketing tool in that regard is social media and especially WeChat, China’s equivalent of WhatsApp. Today, China is without a doubt one of the most exciting places in the world to do business. See Also: Starting a Business Guide.
FRESH INC.: THE STAFF BLOG [Media] Facebook Ads: Are You Paying More & Getting Less?
| TUESDAY, APRIL 17, 2012
Speaking to Online Media Daily, TBG CEO Simon Mansell chalked it up to Facebook adding a seventh ad spot to most of its pages. Demand has driven ad prices higher even as click-through rates dropped. Have you checked your Facebook performance lately? if there is enough demand for what you want, logical or not. with the click-through rate drop.
UP AND RUNNING [Media] Free Webinar: PR Tips for Small Businesses and Entrepreneurs
| TUESDAY, NOVEMBER 11, 2014
key elements of public relations, including social media and personal branding. Do you want to build your visibility? Grow your brand? Get your “unfair share” of attention? And are you at a loss at how to do so? The best part? After her talk, you’ll be able to immediately implement her advice in your own business model.
47 HATS [Media] I like actionable!
| MONDAY, JANUARY 10, 2011
Dan Martell of Flowtown will be giving tips on “Social Media Marketing for Startups.. Michael Prendergast just let me know about this free online class tomorrow – nearly busted a finger stabbing away at my keyboard to sign up. Community
ENTREPREMUSINGS [Media] Learn How To Build Your Own Website Using WordPress – Austin, Texas
| THURSDAY, FEBRUARY 9, 2012
Benjy Portnoy, founder of Austin-based media company, Mouthpiece Media, is producing a 2-hour, all-inclusive class for small business owners on how to build and maintain their own website. . entrepreneurship wordpress benjy portnoy building a website mouthpiece mediaHow to install WordPress in 5 minutes or less. Lots more.
REMBRANDT COMMUNICATIONS [Media] How Thick is Your PR Skin?
| SUNDAY, NOVEMBER 14, 2010
Once you start pitching the media, you may find yourself sucked into the fast world of deadlines and being connected to your “Blackberry leash” almost 24/7. And even though you are working like a dog, you still may have to deal with… “Why are we not seeing more sales?” “Why did that reporter misquote me? [.].
ESCAPE FROM CUBICLE NATION [Media] Check out the wonderful things my clients shipped in 2011!
| SATURDAY, DECEMBER 31, 2011
It was such a hit that they were invited to bring the program up to NYC in February for Social Media Week! Angelica Perez , of NewLatina.net , won the 2011 Top Latin@ 2011 Award, awarded by LATISM (Latinos in Social Media). Clients came from individual coaching and programs and classes. Find him at AbeCajudo.com. Rachel Rodgers, Esq.
- [Media] 11 Major Rebranding Disasters and What You Can Learn From Them
PepsiCo was bombarded with emails , phone calls, and social media posts blasting the new carton. Here are some of the biggest marketing flops companies made when trying to update their image. Every company is defined by a few things: its name, logo, and brand identity. We''ve collected the 11 worst rebranding disasters in recent memory.
SCOTT WEISS [Media] Looking Bigger
| WEDNESDAY, OCTOBER 5, 2011
To make matters worse, for our early adopter industries (ISPs, media, tech, and financial), no email service meant no work. “We like what you guys are doing but there’s no way we’d replace the aorta of our communications infrastructure with a beta box from a 20-person startup.” We were so good, but yet so puny. We felt big.
ALLEN'S BLOG [Media] Entrepreneurs: Say What Your Startup "Does", Not What it "Is"
| MONDAY, DECEMBER 15, 2014
Venture capitalists get pitched all the time with taglines that read something like this: " XTronics is an industry-leading, customer-centric, social media, ad targeting and delivery, fix breakfast and do the dishes platform for.blah, blah blah. " . The "make an impression" window is narrow, and the hurdle is high. Part of "creating the aha!
FRESH INC.: THE STAFF BLOG [Media] 3 Tips to Bolster Your Sales in 2014
| WEDNESDAY, DECEMBER 18, 2013
touch-base should include a calculated drip campaign that provides useful and meaningful content to a prospect, staying connected through social media and hosting webinars to provide content and training. Nothing matters more than revenue, and the new year is a great time to re-evaluate your sales approach.
FRESH INC.: THE STAFF BLOG [Media] 10 Ways to Lose Friends and Irritate People
| WEDNESDAY, APRIL 9, 2014
You ask a question so you can talk. A guy at lunch asks, "Hey, do you think social media marketing is effective?" Here are things Dale Carnegie would have said. if he was snarky. Want to win friends and influence people ? Here are 10 things that ensure you won''t: 1. You thoughtlessly waste other peoples'' time. Wrong. He doesn''t fit in.
YOUNGUPSTARTS [Media] [Event] Crowdsourcing Week Global 2014
| TUESDAY, DECEMBER 3, 2013
After a successful debut last year , Crowdsourcing Week will be returning for its second edition. Attendees will discover approaches and tools they need to transform their business through crowd interactions, the sharing economy and collaborative consumption. Early bird tickets will go on sale on December 12, 2013.
YOUNGUPSTARTS [Media] [Asia] Tech In Asia Buys GameSaku In Acquisition Blitz
| WEDNESDAY, SEPTEMBER 11, 2013
With the chemistry between us, I’m confident that we can build a great game blog for this region,” he adds. “We are excited to be part of Tech in Asia, a media startup which truly understands quality content and the potential of the gaming industry in this region,” says Hendri Salim, founder and CEO of GameSaku.
YOUNGUPSTARTS [Media] [Review] The Entrepreneur Equation: Evaluating the Realities, Risks, and Rewards of Having Your Own Business
| MONDAY, SEPTEMBER 12, 2011
Well, it wasn’t as difficult for them as the media made it sound. Oftentimes when you read most books about entrepreneurship, you come away with the feeling totally inspired and empowered to either bring your amazing new idea into fruition or bring an existing business to the next level.
ARCTICSTARTUP [Media] RecThing Launches Public Beta To Help You Find And Recommend Entertainment
| MONDAY, SEPTEMBER 17, 2012
To get started with RecThing, you first can go through 20 pieces of media to train the algorithm. Recthing CEO William Coates tells us that they're not trying to create their own social network, but users can also comment on media, and and share why they recommend things.
- [Media] New Start-ups: Here's Your Digital To-Do List
Serial entrepreneur Ryan Alovis, the CEO and founder of interactive agency ArkNet Media , says these tools form the foundation of online marketing. You already know you need a robust Web presence for your business. What other tech steps do you need to take to get established? Read this handy list. Register the domain. Google-ize. yet.) 12.
WWW.READWRITEWEB.COM [Media] Four New Types of CIO for the Future
| MONDAY, MARCH 7, 2011
saas microsoft google apps security salesforce.com collaboration google enterprise mobility enterprise security enterprise collaboration mobile cloud computing ibm apple crm oracle cloud blackberry social media iphone sap socialtext work analytics cisco sharepoint social crm android enterprise2.0 What do you think? startupcto
FRESH INC.: THE STAFF BLOG [Media] The Art of Spreading a Great Idea
| TUESDAY, NOVEMBER 15, 2011
The following can be applied to a variety of media, but unless you already have a reasonable profile it makes sense to start online: greater access to decision-makers, a broad spectrum of outlets and opportunities to choose from, and most articles last forever and generate a SEO boost. Got great ideas? Here's how. other than their own.
- [Media] How to Create a Viral Campaign (Hint: You Can’t)
So she and her team began joking in their social media postings about "Makeup-Free Mondays." Whether or not your marketing takes off--and takes on a life of its own--isn't really up to you. But you can set yourself up for success. Will your campaign go viral? It's really not up to you. Take online magazine The Beauty Bean. Scare yourself.
- [Media] How to Survive Four Common Worst Case Scenarios
Instead, you need to undertake an aggressive campaign in the new media, with creative selling messages and promotions. The best survival guides tell you how to be proactive and avoid the probabilities of ending up in a worse case scenario. Probably 80% of the startups I know have found human resource issues to be the most treacherous.
- [Media] Every Startup Founder Needs to Create Good Risks
Of course there is work involved to find the right media, and balance the investment against the return. Most entrepreneurs think that risk is just an “occupational hazard” that can be minimized or eliminated by a smart businessman. That way of thinking is simplistic and wrong. Plan to replace your product with a better and cheaper one.
HIPPOLAND [Media] The only 3 things that matter in building a startup
| WEDNESDAY, JANUARY 8, 2014
The tech media often highlights overnight-success companies. Happy 2014! The beginning of this year marks 5 years since I left my cushy product job at the GOOG. . But, after 5 years, if you simplify all those things that matter in building a company, it actually only comes down to 3 things. This is largely true. Money didn’t matter.
ROB GO [Media] Using Capital as a Weapon
| TUESDAY, JUNE 3, 2014
These companies drive up the cost of customer acquisition for everyone, drive up the cost of acquiring talent, soak up the attention of the media and BD partners, drop prices, scare off other VC’s who don’t want to short fund the #2 player, etc. Raising venture capital is not an end to itself. Capital Capital is an enabler.
- [Media] The Perception Of Conflict Is Conflict
We made five or six social media investments. VC is a service business like law firms and ad agencies. Our customers are the entrepreneurs we back. Our shareholders are our limited partners. When we do a good job of helping our customers create value, our shareholders benefit. The same is mostly true of entrepreneurs and VCs.
FRESH INC.: THE STAFF BLOG [Media] Even the WordPress Founder Has a Beef With Blog Traffic
| TUESDAY, JANUARY 7, 2014
You blog, you promote the blogs via social media , thereby luring potential customers to your web site, where they can buy your products or services--or at least fork over their contact info. The result, of course, is that many companies are now confronting the same problems that media executives have fretted about for decades: Numbers.
DUCT TAPE MARKETING [Media] How to Make Your Customers the Hero of Your Story
| THURSDAY, MARCH 29, 2012
Follow everything they share in social media, it’s a lot like Sunday dinner in there at times. How to Make Your Customers the Hero of Your Story This content from: Duct Tape Marketing. I use the idea of hero a fair amount when I talk about what we do. I don’t use it in an egotistic way, more aspirational really than anything.
DUCT TAPE MARKETING [Media] 8 Essential Tips to Guide Your Web Design Project
| THURSDAY, SEPTEMBER 26, 2013
After a website goes live, dozens of unchecked tasks remain on the To Do list: thing like AdWords, social media, analytics, heat maps, SEO, testing, and updates. photo credit: bibliojojo. Too often, when small businesses are redesigning their websites, they lose focus. They don’t work. Trust is the currency of success. Content is design, too.
ACTIVE GARAGE [Media] Thought Readership #4: The Merits of Mediocrity: Warning You What Not To Do
| MONDAY, APRIL 2, 2012
He offers us The 10 Commandments of James-ism , essentially diatribes on religion, home ownership, a college education, the US Constitution, the FDA, and the Media, among others. Instead of the usual bio blah, blah, you can find an infographic depicting her communications career here , as well as social media links. No relevance?
FRESH INC.: THE STAFF BLOG [Media] 16 Cool Coworking Spaces
| THURSDAY, JANUARY 19, 2012
Blueline is a creative design and media house that specializes in web, photography and video production. Now that it has 60 members made up of small tech start-ups, creative professionals and new media, it hosts workshops, speaking events, and networking mixers to grow the Miami tech community. Here are 17 spaces to check out. link].
FRESH INC.: THE STAFF BLOG [Media] Don't Let Your Blog Get You in Trouble
| THURSDAY, NOVEMBER 15, 2012
This can take place in many different forums, but blogging and using other forms of social media are becoming more and more common for all types of businesses--from the small start-up to the giant conglomerate. Think the First Amendment protects you and your business when you write about yourself? Not exactly. The good news? They love you!
THE NEXT WEB [Media] How to hire the right developer for your tech startup
| SUNDAY, DECEMBER 2, 2012
There are countless pre-made systems and templates available, so depending on what you are building (for instance, building a publishing media startup), you may not need to start from scratch right away. Getting to this state has been a process wherein we learned really valuable lessons. Step 0: Preparation, or what do I want? Job boards.
UP AND RUNNING [Media] How to Manage your Business’s Online Reputation
| TUESDAY, OCTOBER 14, 2014
Ask your social media followers for a review. You don’t want to be running damage control. ‘A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well’ – Jeff Bezos. The importance of online reputation management cannot be understated. Building a Reputation.
UP AND RUNNING [Media] Why Cloud Storage is Growing in Use and Popularity
| TUESDAY, JUNE 11, 2013
Google+ is Google’s version of a social media platform. Social psychologists look at things a little differently than most. Where other scientists break ideas down to the component pieces, a social scientist will look at the relationships between systems. The popularity of cloud storage systems is no exception. Communicating with friends.
BOTH SIDES OF THE TABLE [Media] 1 Twitter Tip You Can Fix Straight Away
| MONDAY, AUGUST 10, 2009
Tags: Social Media social networking Twitter
VENTURE CHRONICLES [Media] Jive Comes Around, Focus on Customers
| MONDAY, MARCH 12, 2012
Social communities are instrumental to both social media and customer support strategy. Jive’s announcement this past week to focus more on Social Customer Service is further validation that customer communities are instrumental to both social media (marketing) and customer support strategy.
UP AND RUNNING [Media] The Benefit of Market Research
| MONDAY, JANUARY 23, 2012
Social media will also increasingly play a role as the adoption of smart phones continues apace, and users increasingly rely on geo-targeting applications to find services they need while on the move. How many customers are there? What do they require from your product or service? How you intend to reach them? Business Planning
THE PRODUCT GUY [Media] MediaCore
| WEDNESDAY, APRIL 27, 2011
Open source media publishing platform. via The Products. Filed under: screenshots. screenshots
EARLY STAGE ADVENTURES [Media] Boston Mobile Madness
| WEDNESDAY, APRIL 4, 2012
Media Armor tools to measure mobile display campaign effectiveness. At Xconomy’s very successful Mobile Madness event a couple of weeks ago, I was struck by the vibrant mobile startup scene in Boston. Its not that mobile focused startups are new to Boston, but rather that the ecosystem “feels” vibrant at the moment. Applications.
- [Media] 10 Legit Websites that Make it Easy to Make More Money
Izea can either help you get more out of your current efforts or hook you up to website and media outlets higher up the food chain who can help turn you from a relative unknown into a sought-after commodity. Everybody wants to make more money. Problem is, making money takes a lot of time and effort. Or does it? Through HyreCar.com.
READWRITESTART [Media] Strategy Roundtable For Entrepreneurs: Microsoft's $100K India Startup Challenge Grant
| FRIDAY, APRIL 1, 2011
At today's session, first up, Ramkumar RS from Chennai, India, presented Mango DVM , an innovative solution to turn vendors of illegal, grey market music to legal distributors using a combination of mobile apps and media server technology. product reviews through blogs, as well as SEO, blogs, and social media marketing. Sponsor.
AUSTIN STARTUP [Media] Karmaback Announces Social Coupons
| WEDNESDAY, JULY 28, 2010
Utilizing the viral nature of social media sweepstakes and now social coupons, companies can organically grow their social media community while rewarding the community’s engagement. Tags: Consumer ati austin karmaback social media Karmaback is a member of the Austin Technology Incubator (ATI).
FRESH INC.: THE STAFF BLOG [Media] You Can't Own Your Customers' Decision Journey, but You Can Try
| WEDNESDAY, JANUARY 1, 2014
Real-time technology and soapbox social media have flipped the marketing model upside-down. The job of marketing is not to sell more stuff. It is to solve consumers'' biggest problems during critical points in the path toward resolution. That’s a (nearly) undisputed fact, yet what remains the most used marketing strategy in 2013?
DEIMAR [Media] Top Benefits of Playing at Work | Deimar ~ Business Tips and.
| TUESDAY, MARCH 20, 2012
Businessman and Blogger passionate about life, Entrepreneurship, Finance and Social media. NAVMENU. Business. Strategies. Startup. Quotes. Contact. latest posts (Home). Mar 20, 2012. Top Benefits of Playing at Work. by Deimar Gutierrez. 20.3.12. Pin It. Todays business environment can be very stressful and demanding. Expanding Your Horizons.
UP AND RUNNING [Media] How to Open a Successful Hair Salon
| MONDAY, JULY 7, 2014
Set up and utilize social media accounts. Social media is an important component to your marketing plan, Shenkar says. If your dream is to open a hair salon, now might be one of the best times to do it. According to a report from the Professional Beauty Association, the salon industry is growing. Avi Shenkar, owner of BLO/OUT.
HUNTER WALKER [Media] Trump Would Hurt Innovation (& I’m With Her)
| THURSDAY, JULY 14, 2016
His penchant to censor extends to revoking press credentials and threatening to punish media platforms that criticize him. Kim Keenan, President/CEO, Multicultural Media, Telecom & Internet Council. Alex Nogales, President/CEO, National Hispanic Media Coalition. Donald Trump does not. Adrian Aoun, Founder/CEO, Forward.
HUNTER WALKER [Media] Trump Would Hurt Innovation (& I’m With Her)
| THURSDAY, JULY 14, 2016
His penchant to censor extends to revoking press credentials and threatening to punish media platforms that criticize him. Kim Keenan, President/CEO, Multicultural Media, Telecom & Internet Council. Alex Nogales, President/CEO, National Hispanic Media Coalition. Donald Trump does not. Adrian Aoun, Founder/CEO, Forward.
YOUNGUPSTARTS [Media] 10 Things All Budding Entrepreneurs Should Do
| MONDAY, JANUARY 26, 2015
Build up social media profiles and invest in a really good website. If you fancy yourself as a bit of an entrepreneur, see how many of these things on our list you’ve done or plan to do during your business venture: 1. Stay focused on their vision. Recruit a like-minded team. Rome wasn’t built in a day, and it wasn’t built by one person.
YOUNGUPSTARTS [Media] How To Properly Introduce A Keynote Speaker
| THURSDAY, OCTOBER 16, 2014
Her clients range from university students to Fortune 500 companies, and her seminars cover topics ranging from tattoos in the workplace to technology at the dinner table and the proper use of social media. By Diane Gottsman , modern manners and etiquette expert, and author of “ Pearls of Polish, An Etiquette Guide for Today’s Busy Woman “.
YOUNGUPSTARTS [Media] 10 Reasons Your Facebook Ads Aren’t Working
| THURSDAY, AUGUST 2, 2012
This is a social media death sentence. If you’re using Facebook for your business, you may have noticed that your marketing attempts aren’t performing to the level you’d originally hoped. There are several reasons why this might be the case. They’re boring. Not using an effective image in your ads. You haven’t adequately tested the market.
FRESH INC.: THE STAFF BLOG [Media] Why Your Customer Service Policy Stinks
| MONDAY, SEPTEMBER 24, 2012
Our service is not optimized for streaming/downloading any type of media like Pandora or Netflix. No business is immune to unhappy customers. But making sure you meet customer service expectations can keep them to a minimum. recently was on a flight on a well-known airline that shall not be named. Here are my three tips: 1. Are they fair?
- [Media] And You Thought Your Company Had an Open Office
Building up a vibrant social media rapport with customers is nice, but what better way to build a relationship with customers than to have them right there, in your office? Should your office be more like a coffee shop? For all the hubbub that has swept the business world in the last decade, what does an open office plan really translate to?
BABBLING VC [Media] You Can't Ever Have Enough Hype Until You Have Too Much Hype
| WEDNESDAY, AUGUST 10, 2011
It's essential to stay on their radar screens and not disappear in the flood of bad news coming out from the media. . OK, hands up, who's truly surprised by the drop in the stock markets or the postponed tech IPO's or even the upcoming slowdown in venture financing? No really, who is surprised? For the rest of you, let's get back to business.
DUCT TAPE MARKETING [Media] 6 Key Tactics Agencies Use to Help Local Businesses Rank Higher in Google
| FRIDAY, JANUARY 23, 2015
Here are a few examples of keywords: Short-tail keywords – Marketing, SEO, Social Media, Content Creation (usually one or two words, not very targeted). 6 Key Tactics Agencies Use to Help Local Businesses Rank Higher in Google written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. Positioning is key!
YOUNGUPSTARTS [Media] 5 Steps For Creating The Ideal Break Room For Your Employees
| MONDAY, JANUARY 13, 2014
Morgan Sims is a writer and graduate of the University of South Florida who loves all things tech and social media. by Morgan Sims. company’s break room is the social and cultural epicenter of the building. With the increasing opportunities to communicate digitally, the chances to speak with coworkers face to face are dwindling.
- [Media] Maintaining Your Motivation as a Maverick
Once eBooks starting taking off, for example, we were one of the few resources people could easily find – and one of the few quality sites the media could point to. People hate change. The marketplace is no different – since it’s made up of people, it’s just as resistant to the unproven as anything else. Overcoming Challenges.
- [Media] 5 Things to Know From Apple's WWDC
It will be easier to share links, photos, videos, and other files with social media connections because you'll only have to sign in once to a third-party service such as Facebook or Twitter--both of which are integrated with Notification Center, so you'll know when someone interacts with you on either platform. In short, a lot. iOS 6 is here.
- [Media] Why You Need to Step Up Your Training Game
Make sure you let candidates know you provide training through social media and in-person discussions. A new study shows many companies are taking a sink or swim approach with new entry-level employees. Here''s what they should be doing instead. Among these eager new potential employees are the future superstars of many organizations.
FRESH INC.: THE STAFF BLOG [Media] 7 Steps to Turbo-Charge Your Efficiency
| FRIDAY, FEBRUARY 10, 2012
If you spend 30 minutes a day on social media and instant messaging that adds up to two and a half hours per week. One hundred and thirty hours equates to over three 40-hour work weeks you are spending on social media and chatting online per year. We all want more time. But how do you get it? Efficiency. Here’s how: 1. Delegate.
DUCT TAPE MARKETING [Media] Marketing Metrics – They Will Make You or Break You
| THURSDAY, OCTOBER 22, 2015
For example, if you try engaging a group of people via Twitter, but they spend most of their social media time on LinkedIn, then you won’t see very strong results. Marketing Metrics – They Will Make You or Break You written by Guest Post read more at Duct Tape Marketing. photo credit: StockSnap. Cost Per Lead (CPL).
START UP BLOG [Media] Startups are the new MTV – and 15 other thoughts for 2015
| WEDNESDAY, JANUARY 28, 2015
Read here, ‘make it available to the corporate market to buy’ Just like a strong social media voice became an asset, expect personal data trails to have as much or more value in the coming years. People don’t care how media companies built their business or report their revenue by media. Bring it on. Pointless.
FRESH INC.: THE STAFF BLOG [Media] 3 Reasons Starting a Family Is Good for Business
| TUESDAY, OCTOBER 8, 2013
This is constantly a topic of focus in the media regarding women-owned businesses (as if men don''t have kids too), which make up only 35% of the total entrepreneurial population. There''s a myth that having a family and running a company are incompatible, but here are 3 reasons why kids can be a business advantage.
- [Media] Mayor Bloomberg Wants Stanford Techies to Move to New York
You can''t beat the nightlife or business opportunities, said Michael Bloomberg during his Stanford commencement speech Sunday. Translation: Silicon Alley should be the next tech hub. New York City mayor Michael Bloomberg believes in Silicon Alley so much, he wouldn''t be surprised if Stanford graduates started moving there.
THE PRODUCT GUY [Media] Behavioral Economics in Product Management
| TUESDAY, JUNE 16, 2015
have 20 years experience developing and growing products and services for companies of all sizes in the mobile, enterprise, e-commerce, media and education sectors. In our a recent live stream from one of our mentors of The Product Mentor , Jeff Otto, lead a conversation around “Behavioral Economics”. Signup to be a Mentor Today! Cindy F.
FRESH INC.: THE STAFF BLOG [Media] 4 Reasons 2013 Will Be a Good Year to Sell Your Company
| WEDNESDAY, DECEMBER 26, 2012
Economic Growth It’s hard to see amid all the media babble, but our economy continues to grow, even if it’s growing more slowly than we would like. Dealmaking was slow in 2012, but the stage is set for a rebound. The so-called “middle market” has driven U.S. Corporate credit is becoming more readily available.
YOUNGUPSTARTS [Media] 5 Essential Ways To Promote Your Startup Business Online
| WEDNESDAY, AUGUST 26, 2015
Get yourself on social media. Social media is one such method, as you know. When you have a startup business, one of your primary tasks is to find ways to grow your new enterprise. Of course, you must do so without spending a fortune in the process! As you can appreciate, some startups find it harder to do that than others.
THE EQUITY KICKER [Media] Imagining the next iteration of paid TV
| THURSDAY, AUGUST 7, 2014
Jim Barksdale, founder of Netscape famously said that “there are only two ways to make money in business: bundling and unbundling” We’ve seen this a lot in media – iTunes unbundled the album into singles and now Spotify have bundled singles up into an all you can eat subscription.
DUCT TAPE MARKETING [Media] How to Make Your Brand Matter
| FRIDAY, FEBRUARY 27, 2015
Today’s social media savvy consumers will not tolerate falsehoods. How to Make Your Brand Matter written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. Today’s Guest Post is by Duct Tape Marketing Consultant Georgie Gallagher, Enjoy! Every business has a brand – even if it thinks it doesn’t.
GROWTHINK BLOG [Media] Acquisition Planning Process: 6 Questions to Answer Right Now
| FRIDAY, FEBRUARY 24, 2012
In the Media & Marketing Industry there were 1,435 acquisitions (up 17%). I just finished reading through the 2011 M&A reports (the reports usually come out a month or two after the end of the year). It's something I do each year. To see exactly which companies were acquired during the past year. To understand trends. Don't wait.
CONVERSIONXL [Media] How To Do Conversion Optimization With Very Little Traffic?
| THURSDAY, SEPTEMBER 19, 2013
This will not work (at all) if you have significant changes in your traffic sources, if you run ad campaigns, if it’s a holiday season, if you get a PR win and social media goes crazy about you. “ I have too little traffic to test; hence, I can’t do conversion optimization. ” I’ve heard this a lot. B t , I say.
FRESH INC.: THE STAFF BLOG [Media] Case Study: No Marketing Budget? Win Over Bloggers Instead
| TUESDAY, OCTOBER 30, 2012
He also used social media to promote his business, rather than using more expensive means of marketing. Photographer Ron Henry knew his camera strap was a winner. Now he just needed to get the word out on the cheap. After pondering the idea for a few months, he went to a local hardware to buy materials to make his own strap.
FRESH INC.: THE STAFF BLOG [Media] 8 Things You Need to Know Today
| WEDNESDAY, MARCH 19, 2014
Marketing consultant John Jantsch explains how to use social media to get a wider view of the "buyer''s world" and find out who all the stakeholders are that could potentially kill a deal.-- A roundup of the day''s news curated by the Inc. editorial team to help you and your business succeed. 1. Duct Tape Marketing 3. CNET 5. Adweek 7. Pand
ARCTICSTARTUP [Media] Aspiro Signs Deal With Google's Widevine DRM
| THURSDAY, FEBRUARY 16, 2012
The whitelabel media streaming service, Aspiro , has signed a deal with Google's Widevine DRM for studio approved DRM-solutions for Video OTT-services. This comes as good news for media companies, as it seems the streaming services are used mostly for sports broadcasts. In 2010, Widevine was acquired by Google
HUNTER WALKER [Media] Verified Data Will Prevent “Fake It Til You Make It”
| MONDAY, MAY 26, 2014
“ Slow Media ” is about bringing mindfulness to consumption of content just as Slow Food did for eating. Besides having a great animated graphic, yesterday’s New York Times “ Faking Cultural Literacy ” OpEd got me thinking about the role of verified data. There are plenty more areas for this to go.
YOUNGUPSTARTS [Media] Take Those First Steps Into Business Like A Pro
| WEDNESDAY, MARCH 2, 2016
Meanwhile, social media offers a great platform to cast your nets further afield without spending a fortune. Image credit: Goal oriented from Shutterstock. Starting your first ever business is a time that’s packed with excitement and fear in equal measures. Quite frankly, the best way to focus on the first aspect is to remove the latter.
YOUNGUPSTARTS [Media] Leadership Through A Transparent Lens
| TUESDAY, MAY 17, 2016
Is it then time to send in the clowns because the media circus is on its way into town? By Conor Delaney, founder and Chief Executive Officer at Good Life Advisors. Fiduciary responsibility is a two-way street paved with trust. With a complete disregard for ambiguity, trust demands transparency. If those resonate, people may get onboard.
FRESH INC.: THE STAFF BLOG [Media] 5 Powerful New Ways to Make Video Attract Customers
| FRIDAY, DECEMBER 6, 2013
Many channels and creators were influencers on the web and social media before adopting YouTube, and even more that started on YouTube are quickly expanding their audiences everywhere--which means the potential opportunity for distribution of your videos is exponential. Over 6 billion hours of video are watched each month on YouTube.
DESIGN STAFF [Media] How to choose the right design agency for your startup
| TUESDAY, AUGUST 13, 2013
Do you need help with your social media strategy? Before joining Google, Mike Buzzard founded Cuban Council, a world-class design agency that worked with clients like Google, NASA, Francis Ford Coppola, Facebook, Zynga, Tom Waits, BBC, and Evernote. John Zeratsky. Our startup needs design help. What do you need? Do you need a logo?
FRESH INC.: THE STAFF BLOG [Media] 5 Metrics That Don't Measure Startup Success
| TUESDAY, NOVEMBER 26, 2013
How Much Capital You''ve Raised Many CEOs believe that raising money validates their idea, especially when it draws media attention. Say what you want, but funding and expansion don''t mean a thing when you''re trying to kill it. How do I know? Because I did the same thing. It just means someone thinks they can make money off you.
HEARPRENEUR [Media] 15 Female Entrepreneurs Share What Changes They Would Most Like to See in Their Industry
| SATURDAY, JULY 30, 2016
Thanks to Selena Drake, Drake Books & Media. #2 – More Opportunities. With social media and modern-day technology, many talented designers find their collections replicated and reproduced by mass-market suppliers. Female entrepreneurs and business owners are no longer taken with a grain of salt. trillion in sales.
BOTH SIDES OF THE TABLE [Media] Spotting, Nurturing and Mentoring Talent – The Power of Troy Carter
| FRIDAY, FEBRUARY 26, 2016
So Troy and Lady Gaga were amongst the earliest artists that turned to social media and tech platforms to break out. I recently sat down with Troy Carter to talk about what he does and why he believes it is applicable to venture capital. But can you really cross over from spotting music talent to spotting tech talent? Same with Gaga.
UP AND RUNNING [Media] Are You Using the Best eCommerce Platform for Your Business?
| MONDAY, JANUARY 11, 2016
Selz even has the option to open a free Facebook store for those businesses with a large social media following. The world of eCommerce is growing every year. whopping 45 percent of American consumers were projected to shop online this past holiday season. The question then isn’t “Which eCommerce platform is the easiest or cheapest?”