A Smart Bear: Startups and Marketing for Geeks

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Should this startup exist? Converting 5W’s into existential justification

A Smart Bear: Startups and Marketing for Geeks

Social Media makes group-games viral. In American grade-school, we learn the “Five Ws” interrogatives: Who, What, When, Where, Why.

How do I figure out who my next important hire should be?

A Smart Bear: Startups and Marketing for Geeks

You could keep going with other roles — design, content-marketing, finance, data analysis, social media, biz dev, etc. How to determine (1)?

Hiring 123

For marketing early startups: Deep, not wide

A Smart Bear: Startups and Marketing for Geeks

All of them worked a little bit, so together it was substantial — a trickle from each that added up to a river. That’s never how it works.

Darwinian company growth doesn’t always select the best companies

A Smart Bear: Startups and Marketing for Geeks

“Survival of the fittest” is not the same thing as “survival of the best,” though not apparent at first glance. Sound weird? Essays

Fermi estimation for startup business models

A Smart Bear: Startups and Marketing for Geeks

Yet another answer might be developing a digital following through social media, email lists, blog posts, eBooks, and so on. Fermi-style.

“Stealth mode” and other f’ing brilliant strategies

A Smart Bear: Startups and Marketing for Geeks

Getting consistent attention from the media is easy too — why wouldn’t popular bloggers want to write about you all the time?

Refutation: An acquisition is always a failure

A Smart Bear: Startups and Marketing for Geeks

Oh how the media loves superlatives (but only because that’s what we click on and share). Companies are constantly changing.

Imbalanced People

A Smart Bear: Startups and Marketing for Geeks

great writer (content marketing, social media) versus 100 average bloggers. That’s not true. This is approximately true everywhere.

The full story of “the one important thing” for startups

A Smart Bear: Startups and Marketing for Geeks

Powered by LaunchBit ). Tweet. --> You might tacitly assume that I have no major blind spots when it comes building little tech startups. NOAH: OK.

The unfortunate math behind consulting companies

A Smart Bear: Startups and Marketing for Geeks

Consulting can be a great way to fund a startup or make a bunch of cash. It’s easy to start; Just pick an hourly rate and jump in. What to do?

How do I get my first few customers?

A Smart Bear: Startups and Marketing for Geeks

(Powered by LaunchBit ). Any advice will help. Hmm, you’ve spent a year of your life on something before asking anyone else if they want it?

The wrongness of relativism

A Smart Bear: Startups and Marketing for Geeks

the darlings of the news media, and this is not a path to finding good answers. Instagram had 13 employees when they sold for a billion dollars.

Real Unfair Advantages

A Smart Bear: Startups and Marketing for Geeks

This is Part 2 of the series: 5 lessons from 150 startup pitches.??? What if someone copies your awesome business idea? How can I answer this question?

Startup Therapy: Ten questions to ask yourself every month

A Smart Bear: Startups and Marketing for Geeks

In the last post I beat you to death about ditching your business plan but failed to provide an alternative. Cartoon by Andertoons. You're smart.

On the value of Judgement

A Smart Bear: Startups and Marketing for Geeks

But we are judged, by our customers choosing between us and a competitor, by our employees choosing whether to entwine their careers with our fate, and by our peers, allies, and passive-aggressive antagonists on social media. We’re told not to judge, lest we be judged. We’re instructed to respect others, especially other cultures. Essays

Attacking your sucky excuses for not blogging

A Smart Bear: Startups and Marketing for Geeks

You already know that nowadays you’re invisible without some sort of social media presence. You Years? Fooey. You need a sale today.

Media 91

Startup Exercise: What can’t be solved with money?

A Smart Bear: Startups and Marketing for Geeks

One big exception is anything that requires authority , like blogging and other social media stuff. Finding good people is almost impossible.

Trends: Follow or flee?

A Smart Bear: Startups and Marketing for Geeks

“Old Media” will be consumed less. I’m not a “big trends” thinker. How much should you care about “trends?”

Do I dare call bullshit aloud? Do you?

A Smart Bear: Startups and Marketing for Geeks

mean, as much as Social Media is supposed to be about “honesty&# and “being human&# and “genuineness,&# of course most isn’t.

No, that IS NOT a competitive advantage

A Smart Bear: Startups and Marketing for Geeks

We're better at SEO and social media. Social media and SEO is ever-changing quicksand. We have the most features. Silly, right?

A Tradeshow Checklist, born of experience

A Smart Bear: Startups and Marketing for Geeks

know, you thought "print media" was dead. It's easy to waste time and money at tradeshows. 3-6 months before the tradeshow. Have a goal. Never.

Sales 95

“She doesn’t deserve to be alive”

A Smart Bear: Startups and Marketing for Geeks

Social media usually isn’t a debate, it’s a combination rotary club and soap box. And why does she not deserve life? Nevermind.

Ruby 65

How do I know where to advertise?

A Smart Bear: Startups and Marketing for Geeks

This is part of an ongoing startup advice series where I answer (anonymized!) questions from readers, like a written version of Smart Bear Live.

Specificity: A weapon of mass effectiveness

A Smart Bear: Startups and Marketing for Geeks

This is the principle behind my satirical post on  the “rules&# of social media. (In fact that post demonstrates all these techniques!).

How David Garland built a community of 100,000 followers in 24 months

A Smart Bear: Startups and Marketing for Geeks

Zero media appearances in traditional media. Or really any connections for media. I’d never really hosted an offline event before.

Austin in San Francisco

A Smart Bear: Startups and Marketing for Geeks

WHen “friend” means one of 852 on Facebook, it’s interesting to ask what a friend really is. Bueller? They didn’t. Who cares.

If you build it, they won't come, unless.

A Smart Bear: Startups and Marketing for Geeks

Tags: How-To advertising branding lead-gen marketing positioning social media

Entrepreneurial Re-entry — Businesses for Moms

A Smart Bear: Startups and Marketing for Geeks

Recently Gotham Gal opened the question: What does workforce re-entry mean for the modern mom? ” // “OK baby, let’s play barn!”

Employed with a side of startup

A Smart Bear: Startups and Marketing for Geeks

For example, you know that to avoid social media shitstorms you're supposed to have stupendous customer service , so you claim as much on your website.

Email 35

Tech Support *is* sales

A Smart Bear: Startups and Marketing for Geeks

Apparently tech support is a better "social media outreach" program than hiring interns to spray comments on random blogs. That's sales.

Sales 32

Rise and fall: Three Lessons for Entrepreneurs

A Smart Bear: Startups and Marketing for Geeks

Gary Vaynerchuk (the founder of Wine Library TV and the so-called " Social Media Sommelier ") made a similar point in a speech at the Web 2.0

How To Turn Your Life Experience Into A Business

Entrepreneurs-Journey.com by Yaro Starak

Blogging and social media including Twitter and facebook. This is how it can be done. This is his story. What do they want to know?

Uncommon Interview: Finding Fulfillment with Good Company

A Smart Bear: Startups and Marketing for Geeks

(Powered by LaunchBit ). Everyone likes New Year’s Inspiration this time of year; this interview is perfect to scratch that itch. After years of toil, Amy and Adelaide noticed that many startup founders were unhappy and unfulfilled , and decided to get to the bottom of why, and then figure out how to fix it. Transcript. Adelaide: Hi. Amy: Hi.

Not disruptive, and proud of it

A Smart Bear: Startups and Marketing for Geeks

I remember "disruptive" when it was called "paradigm shift." Don't follow along. But disruptive is rare and usually expensive. Should you? Who cares?

Marketing Platform Independence

A Smart Bear: Startups and Marketing for Geeks

Unlike Twitter, where social media marketing consultants don't care which Twitter clients are most popular. Companies like TweetUp and Ad.ly

SEO 7

Taking "Fail Fast" to a whole. 'nutha. level

A Smart Bear: Startups and Marketing for Geeks

I hate it when writers resort to dictionary definitions to make a point. So basically, "human" means "full of error." But there you go.

Episode 3b: Smart Bear Live!

A Smart Bear: Startups and Marketing for Geeks

And I think you need to disabuse yourself from the on-line media definition of success for a start-up. I’m going to somewhat temper my language here, but frack those idiots. (Powered by LaunchBit ). This is the conclusion of Episode 3 of Smart Bear Live; see the original post for details and the first half. Why listen? Transcript.

Impossible that @ChrisBrogan and I are BOTH right, so don't listen to either of us

A Smart Bear: Startups and Marketing for Geeks

Tags: Essays advice blogging choices honesty introspection social media writing

Reputation isn't as powerful as you imagine

A Smart Bear: Startups and Marketing for Geeks

Tags: Essays blogging fame marketing sales social media

Episode 3: Smart Bear Live!

A Smart Bear: Startups and Marketing for Geeks

If someone wants to become an entrepreneur, is it more important to keep looking for a really good media idea that you can do a month’s worth of customer development on or is it better to think of literally what complete start up can I make in a week? It’s Episode 3 my little “ Loveline for startups. Why listen? Transcript.