For example, you know that to avoid social media shitstorms you're supposed to have stupendous customer service , so you claim as much on your website. Are you going to SxSW? If so, drop me a line and we'll coordinate.). Most people start their first company while they still have a day job. Here are my tips for how to pull this off. IANAL. MORE >>

But remember you’re deciding between spending hours iterating to a 15% lift, versus spending all your energy, time, emails, social media, creativity, new features, marketing efforts, ads, measurement, trying to get a 2x or 3x change in the Most Important Number, that’s an order of magnitude better. Powered by LaunchBit ). Oh yeah. MORE >>

One big exception is anything that requires authority , like blogging and other social media stuff. Social media marketeers (like mouse-katteers but with larger Twitter followings) have already beat this point to death; no reason to repeat it. Some problems in business can be solved with money; many cannot. Marketing. And so forth. MORE >>

Getting consistent attention from the media is easy too — why wouldn’t popular bloggers want to write about you all the time? Here’s some of my super-secret winning strategies from fifteen years of building startups. Stay in stealth mode until the last minute. The last thing any startup needs is people finding out about it. MORE >>

There’s all the startup marketing ideas you’d expect: Adverts, split-tests, media splashes, networking, pitch-competitions, inside baseball, creative stunts, SxSW launches, you name it. (Powered by LaunchBit ). Any advice will help. Hmm, you’ve spent a year of your life on something before asking anyone else if they want it? MORE >>