Two eras of the internet: pull and push
DECEMBER 21, 2014
Media. People tend to push things they find funny, interesting, moving, outrageous, etc which usually means they push media: articles, videos, lists, gifs, photos, etc. The evolution of the internet is an extremely complex topic. Sometimes it is helpful to find broad patterns that make it easier to understand. One dominant platform.
AUGUST 10, 2014
Many of todays great media companies were built on top of emerging technologies. We believe BuzzFeed will emerge from this period as a preeminent media company. BuzzFeed is a media company in the same sense that Tesla is a car company, Uber is a taxi company, or Netflix is a streaming movie company. Examples include Time Inc.
Full stack startups
MARCH 15, 2014
The media industry is notoriously slow to adopt new technologies, so Buzzfeed and Netflix are (mostly) bypassing them. Many of today’s most exciting startups were tried before in a different form. Suppose you develop a new technology that is valuable to some industry. Cultural resistance to new technologies. Unfavorable economics.
JANUARY 14, 2015
Contradictory research findings that challenged the paradigm were systematically stifled and ignored, and self-interested researchers — as much as Big Food — shaped the research agenda, media reporting on diet, and public perception. I was chatting with John Borthwick a few years ago and he said something that struck me. source. source.
How bundling benefits sellers and buyers
JULY 8, 2012
The assumption seems to be that bundling is an artifact of another era when distribution was physical. The cable company would get $18 in revenue.
Seriously, what’s up with old media not crediting bloggers?
APRIL 6, 2012
From my March 16 blog post “ The myth of the overnight success “: Angry Birds was Rovio’s 52nd game. No link or attribution. startups
Some tips on interacting with the press
MARCH 1, 2012
Here are a few things I’ve learned over the years about the best ways for entrepreneurs to interact with the press (by press I mean blogs as well as traditional media). - Don’t be afraid to ask what the rules are. Is this on or off the record? If they are writing an article about your company, do they require exclusivity?
eBay vs Amazon: decentralized vs centralized e-commerce
FEBRUARY 13, 2012
For example, Amazon competes with Apple on tablets (Kindle vs iPad) and digital media (Amazon’s media store vs iTunes). Note: The company I cofounded, Hunch, was acquired by eBay in November 2011. I am now an eBay employee. Amazon and eBay are the two largest e-commerce companies. First, some background. startups
Between failure and Facebook
FEBRUARY 13, 2012
The programmer had just graduated from college and his impression of startups was shaped mostly by popular media. Recently, a friend was trying to recruit a programmer to join his early-stage startup. His main concern, he said, was: “What if we end up being the next MySpace instead of the next Facebook?” startups
What the NYC startup world needs (and doesn’t need)
AUGUST 2, 2011
CMU’s HCI program and MIT’s Media Lab are also great. Here’s what I think NYC needs to become a serious, long-term startup hub: 1) Some extremely successful startups. We need PayPals – companies that spin out boatloads of talented entrepreneurs and “smart money angel investors. print design). Lower rents.
Some thoughts on when to raise money, and the current financing environment
JUNE 2, 2012
Clearly, other social media companies with business models that rely on display or feed based advertising are comparables. Thus if you believe the internet perspective over the Wall Street perspective, you’d likely believe that Facebook and social media in general is undervalued by the public markets. startups
The internet is reshaping our economy from one of huge corporations with lots of jobs to huge platforms with lots of income streams
FEBRUARY 26, 2012
It can describe a smartphone app or a social media tool; or it can describe the transistor or the blueprint for a cellphone system. Regrettably, we now use the term to describe almost anything. The differences are immense. History does not support this belief. They were seeking understanding. startups
APRIL 12, 2011
We went to places like the Media Lab and basically just sat ourselves down at lunch counters and awkwardly introduced ourselves: “Hi, my name is Chris Dixon and this is Tom Pinckney and we are starting a company and would love to talk to you about it. Mark Twain famously quipped that “80 percent of life is showing up.
The time to eat the hors d’oeuvres is when they’re being passed
SEPTEMBER 3, 2012
In the M&A markets, the most extreme example is probably in adtech, where there were waves of acquisitions in ad exchanges (DoubleClick, RightMedia, Avenue A), then mobile ads (AdMob, Quattro), and then social advertising (Buddy Media, Wildfire). The arguments underlying it are mathematically elegant and have been widely popularized.
Selling pickaxes during a gold rush
FEBRUARY 5, 2011
When a major new technology trend emerges – say, the rise of online video or social media – entrepreneurs can try to capitalize on the trend by creating a consumer product (mining for gold), or by creating tools to enable consumer products (selling pickaxes). startups
“The Future of Reading Depends on the Future of Learning Difficult to Learn Things”
NOVEMBER 8, 2014
…[McLuhan said] that new media which are adopted at all first take their content from older and more familiar media. Socrates’ complaints about writing included “Writing removes the need to remember”. He meant that a prosthetic brace on a healthy limb will induce withering. And we can still learn to remember all we’ve read!
You need to use social services to understand them
OCTOBER 23, 2010
I don’t know if Malcolm Gladwell is right when he claims “ the revolution will not be tweeted , but I can say with certainty that the Twitter he describes is not the Twitter I know. barely tweeted or blogged for a long time too. made some jokes on Twitter the past few days about Kleiner Perkins’ new social fund.
Allocation investing and the social premium
JUNE 16, 2011
recently heard some money managers saying they wanted to allocate portions of their funds to “social media. In this scenario, supply will try to match demand, which means mediocre social media companies will go public and non-social media companies will reposition themselves as social media companies or acquire social media companies.
Facebook is about to try to dominate display ads the way Google dominates text ads
MAY 15, 2010
This is why Google paid such a premium for Doubleclick, Yahoo for Right Media, and Microsoft for aQuantive (MS’s biggest acquisition ever). It is customary to divide online advertising into two categories: direct response and brand advertising. they have purchasing intent ).*.
Online privacy: what’s at stake
OCTOBER 21, 2010
Solve Media turns the hassle of registration into an engaging marketing event. Convertro is working on properly attributing online purchases “up the funnel from sites that harvest intent (search, coupon sites) to sites that generate intent (media, commerce guides). As usual, though, the best ideas are coming from startups.
7 Social Media Marketing Habits That Lead To Failure
NOVEMBER 27, 2015
Social media marketing (SMM) not working is simply a sign that you need to identify what's going wrong and try again. Sign me up. .
Is Social Media Making Us Stupid?
SEPTEMBER 19, 2015
Debate: Is Social Media Making Us Stupid For Real? Who’s Using Social Media And How? a. The Social Media Cons . a.
11 Best Social Media Tools For Small Businesses And Individuals
JUNE 30, 2015
But does it all end at fancy social profiles or does social media marketing run deeper? I say, the latter. Social How can you make it easy?
Why Your Brand’s Social Media Impact is Low
JUNE 27, 2016
The client had just finished their “father’s day campaign” and the social media impact on sales seemed a little disappointing.
A Day In The Life of A Social Media Manager
OCTOBER 2, 2015
One may think social media managers are very lucky. So, let us have a look at a typical work day of a social media manager. Gif via.
Why Do B2B Companies Need To Prioritize Social Media
MARCH 24, 2016
If you’re wondering whether your B2B company need to prioritize social media, this is for you. On social media. Trust is Shifting.
How To Revolutionize Your Social Media
OCTOBER 21, 2015
Before, I start, here’s a quick reminder: Why is social media helpful? ’ How To Revolutionize Your Social Media. 1.
3 Ways in Which Social Media Has Impacted Company Communications
AUGUST 18, 2015
Ways in Which Social Media Has Impacted Company Communications. 1. Social Media Impact on Internal communications. Unacceptable, right?
Is Social Media Working For Your Business?
OCTOBER 6, 2015
So, you have your social media team in place. Is social media working for your business? What are your experiences with social media?
5 Ways To Boost SEO Through Social Media
DECEMBER 28, 2015
One way to accelerate SEO is to fully leverage the social media potential. Here are the five best ways to boost SEO through social media.
How Restaurants Are Using Social Media Effectively (And What You Can Learn)
OCTOBER 14, 2015
When all businesses are using social media , why should restaurants be left behind? It’s all about the Location. Reward Check Ins. Run contests.
How Can You Get More Social Media Fans?
OCTOBER 9, 2015
Building up a social media following can be a very tedious affair. These are legit ways to grow your social media fans. via GIPHY.
How To Identify A Good Social Media Strategist
NOVEMBER 9, 2015
A social media strategist is a job title of current times. Handling social media for your company by yourself ? Start here! Positivity.
Why You Need To Master Social Media For Customer Service
SEPTEMBER 26, 2015
And that’s where using social media for customer care comes in handy! Why Social Media For Customer Service is a Win. a.
Indian Women Online- An Alternate Narrative: A Digital Media Survey
AUGUST 11, 2015
This is a digital media survey and the results will be used for an academic /internal survey. Why are you conducting this digital media survey?
Social Media Marketing Should Not Be Used Alone Today
Startup Professionals Musings
JUNE 13, 2015
Social media as a marketing tool is here to stay, and is now widely accepted. Focus first on the social media trinity. Marty Zwilling.
Does Your Brand Have A Social Media Etiquette Policy?
AUGUST 3, 2016
Social Media channels like Instagram, Facebook, Twitter etc. have While you already have external social media policies, look inwards.
How to Manage Your Personal Brand And Social Media As an Author
SEPTEMBER 18, 2015
Specifically, I was able to attend a panel discussion on how to manage your personal brand and social media as an author. Read on!
New Social Media Trends For Brand Success in 2016: What To Expect On Facebook!
OCTOBER 10, 2015
These are the new social media trends for brand success in 2016. Don’t believe me? Get onboard. a. How this impacts your brand : Video.
How Does Social Media Impact Consumer Purchases
JULY 16, 2015
According a 2014 survey by Gallup among American consumers, 62% opined that social media does not influence their purchase decisions. Do share!