Early Stage Adventures

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Putting Together Your Perfect Seed Round

Early Stage Adventures

The seed market for tech startups — particularly digital media, social, local, and mobile — is very active. For example, if you are a media startup in Boston having investors in NYC that can plug you into the media and advertising agency ecosystems in NYC can be incredibly valuable. Have a lead investor. 

Boston Mobile Madness

Early Stage Adventures

Media Armor   tools to measure mobile display campaign effectiveness.  At Xconomy’s very successful Mobile Madness event a couple of weeks ago, I was struck by the vibrant mobile startup scene in Boston.   Its not that mobile focused startups are new to Boston, but rather that the ecosystem “feels” vibrant at the moment.  Applications.

Clovr at Finnovate

Early Stage Adventures

Good overview by Tom and Doug explaining the Clovr platform at Finnovate: Boston Digital media Investments Portfolio Startups

Yieldbot = intent data for publishers

Early Stage Adventures

This is despite the fact that Search built an intent based channel from publishers and others like Demand Media built publishing channels from intent. I’m very excited to see this product roll out! Digital media Investments NYC PortfolioVisitor intent is something Publishers have not understood or monetized for far too long.

Boston Mobile Madness

Early Stage Adventures

Media Armor   tools to measure mobile display campaign effectiveness.  At Xconomy’s very successful Mobile Madness event a couple of weeks ago, I was struck by the vibrant mobile startup scene in Boston.   Its not that mobile focused startups are new to Boston, but rather that the ecosystem “feels” vibrant at the moment.  Applications.

Yieldbot = intent data for publishers

Early Stage Adventures

This is despite the fact that Search built an intent based channel from publishers and others like Demand Media built publishing channels from intent. I’m very excited to see this product roll out! Digital media Investments NYC PortfolioVisitor intent is something Publishers have not understood or monetized for far too long.

Practically Green on ABC News

Early Stage Adventures

A very nice ABC tv segment on Practically Green: Boston Digital media Portfolio

Practically Green on ABC News

Early Stage Adventures

A very nice ABC tv segment on Practically Green: Boston Digital media Portfolio

Putting Together Your Perfect Seed Round

Early Stage Adventures

The seed market for tech startups — particularly digital media, social, local, and mobile — is very active. For example, if you are a media startup in Boston having investors in NYC that can plug you into the media and advertising agency ecosystems in NYC can be incredibly valuable. Have a lead investor. 

Great Opportunity at Carbonite

Early Stage Adventures

Carbonite is looking for a social media specialist who will run the day to day social media operations. See: [link]. Great company and awesome job. Boston Investments Portfolio

7 Social Media Marketing Habits That Lead To Failure

Brandanew

Social media marketing (SMM) not working is simply a sign that you need to identify what's going wrong and try again. Sign me up.  .

Is Social Media Making Us Stupid?

Brandanew

Debate: Is Social Media Making Us Stupid For Real? Who’s Using Social Media And How? a. The Social Media Cons . a.

11 Best Social Media Tools For Small Businesses And Individuals

Brandanew

But does it all end at fancy social profiles or does social media marketing run deeper? I say, the latter. Social How can you make it easy?

Why Your Brand’s Social Media Impact is Low

Brandanew

The client had just finished their “father’s day campaign” and the social media impact on sales seemed a little disappointing.

A Day In The Life of A Social Media Manager

Brandanew

One may think social media managers are very lucky. So, let us have a look at a typical work day of a social media manager. Gif via.

Why Do B2B Companies Need To Prioritize Social Media

Brandanew

If you’re wondering whether your B2B company need to prioritize social media, this is for you. On social media. Trust is Shifting.

How To Revolutionize Your Social Media

Brandanew

Before, I start, here’s a quick reminder: Why is social media helpful? ’ How To Revolutionize Your Social Media. 1.

3 Ways in Which Social Media Has Impacted Company Communications

Brandanew

Ways in Which Social Media Has Impacted Company Communications. 1. Social Media Impact on Internal communications. Unacceptable, right?

Is Social Media Working For Your Business?

Brandanew

So, you have your social media team in place. Is social media working for your business? What are your experiences with social media?

5 Ways To Boost SEO Through Social Media

Brandanew

One way to accelerate SEO is to fully leverage the social media potential. Here are the five best ways to boost SEO through social media.

How Restaurants Are Using Social Media Effectively (And What You Can Learn)

Brandanew

When all businesses are using social media , why should restaurants be left behind? It’s all about the Location. Reward Check Ins. Run contests.

How Can You Get More Social Media Fans?

Brandanew

Building up a social media  following can be a very tedious affair. These are legit ways to grow your social media fans. via GIPHY.

How To Identify A Good Social Media Strategist

Brandanew

A social media strategist is a job title of current times. Handling social media for your company by yourself ? Start here! Positivity.

Why You Need To Master Social Media For Customer Service

Brandanew

And that’s where using social media for customer care comes in handy! Why Social Media For Customer Service is a Win. a.

Indian Women Online- An Alternate Narrative: A Digital Media Survey

Brandanew

This is a digital media survey and the results will be used for an academic /internal survey. Why are you conducting this digital media survey?

Media 83

Does Your Brand Have A Social Media Etiquette Policy?

Brandanew

Social Media channels like Instagram, Facebook, Twitter etc. have While you already have external social media policies, look inwards.

Social Media Marketing Should Not Be Used Alone Today

Startup Professionals Musings

Social media as a marketing tool is here to stay, and is now widely accepted. Focus first on the social media trinity. Marty Zwilling.

How to Manage Your Personal Brand And Social Media As an Author

Brandanew

Specifically, I was able to attend a panel discussion on how to manage your personal brand and social media as an author. Read on!

New Social Media Trends For Brand Success in 2016: What To Expect On Facebook!

Brandanew

These are the new social media trends for brand success in 2016. Don’t believe me? Get onboard. a. How this impacts your brand : Video.

Israeli Consumers Prefer ONLINE Media

VC Cafe

Israelis Value Online Media 1.5x More Than Offline Media- Highest in Global Survey. Digital media is a recent phenomenon in Israel.

Media 50

How Does Social Media Impact Consumer Purchases

Brandanew

According a 2014 survey by Gallup among American consumers, 62% opined that social media does not influence their purchase decisions. Do share!

10 Social Media Terms That You Must Know!

Brandanew

Not knowing the meaning of a few unique social media terms can hinder your very understanding of the issues you face. Reach. Engagement. Trends.

Evergreen Marketing Inspiration: 5 Successful Social Media Campaigns

Brandanew

Everyone can market on social media – well, according to them! It may or may not click with your audience. Honda #Cheerance Event.

Infographic: 5 Social Media Trends For Small Businesses

Brandanew

In a 2015 social media trends report shared by Social Media Examiner , tons of interesting information is available for marketers and brand owners.

5 Social Media Quotes From Experts To Push Your Social Content

Brandanew

So, here are five social media quotes from experts that are my favorites. So, her views on social media can hardly be ignored. Gif via.

How to Use Rich Media In Your Content Marketing Strategy

Brandanew

The rise of smart phones, tablets, ever slicker laptops and new apps or platforms has made usage of rich media by consumers and brands rampant.

Media 25

Half Lives. Social Media. And Snapchat Stories.

Both Sides of the Table

The bad was that it seems like when I shared media on Facebook I wouldn’t get any heat initially so Twitter was my go to place to share my blog.

5 Tips For Startups To Win With Social Media

Startup Professionals Musings

Social media is so pervasive in today’s world that every entrepreneur believes instinctively that they know how to use it for their startup.

Using Social Media To Provide Exceptional Customer Service

YFS Magazine

The golden rule of customer service is to always engage your customers, and social media is a great way to start.

5 Free Tools That Unlock the Power of Social Media

Fresh Inc.: The Staff Blog

Social media monitoring can help you figure out what your customers are really thinking