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7 Steps To Making A Great Entrepreneur Impression

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In the book “ You Are the Message ,” media executive Roger Ailes wrote that your first impression will be solidified in the first seven seconds.

Gust Blog - Thoughts on startups by investors that fund them

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And in January I saw that digital music overtook physical media for the first time in 2011, something I expected since 1998. Subscribe by email.

Crowd-Funding Success Usually Brings New Challenges

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Even online, the type of people who may respond to social media requests may bear very little relationship to the intended market.

Startups Need the Right Team Mindset to Survive

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Image via Facebook.com. Since the days of Henry Ford, mass production has been the Holy Grail of business, rather than build-to-order. John M.

Entrepreneurship Is All About Taking Smart Risks

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Of course there is work involved to find the right media, and balance the investment against the return. Take the strategic risk.

Forget Presidential Politics: Here’s How We Create Jobs — And How You Can Help

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Yet amidst all the partisan cheerleading and name-calling, there has been some discussion of substance. misses an opportunity. Intellectual Property.

How To Build Startup Credibility Before Your Brand

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Since a startup by definition is not a recognized brand, you are the brand, based on the social media culture of today. Find potential partners.

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Stealth Mode Entrepreneurs Only Increase the Risk

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Here are seven ways this can actually help your startup efforts, rather than hurt them: Initiate media interest. Image via Facebook.com.

How Reed Hastings’ Facebook Status Update Landed Netflix in SEC’s Crosshairs

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What could be wrong with more transparency? The key words worth repeating here are “ perfect information.” Or its blog?

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Copywrong Again: Founding the Next Pinterest or Napster?

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Does using a friend’s name or photo in a Facebook “Sponsored Story”  (e.g., “David S. Rose likes Gust.

What are the advantages of stationing your startup in New York City opposed to Silicon Valley / SF?

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Access to many,  many  more world market centers (advertising, finance, fashion, media, food, etc.). The world’s fastest growing tech startup ecosystem. much more tightly knit startup community, compared to the larger but more diffuse West Coast community. The world’s largest Tech Meetup (not to mention  Meetup.com  itself).

Startups: A Verbal Wave at Social Media Means Diddly

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If you don’t understand the broader implications of social media, content marketing, curation, engagement, and relationships, then you desperately need a great reason why not. When investors drill down into marketing, a wave of the hand and the simple phrase “social media” doesn’t work the way it might have five years ago.

Second-Class Investor Citizens: Facebook’s IPO and Dual-Class Equity Structures

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If these terms sound onerous and lopsided, it’s because they are. 

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Intellectual Property for Startups in the Real World

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Sales and marketing plans , lists of prospects, supplier and subcontractor relationships, pricing data, media buying plans and strategies, etc. Given that 2011 is already behind us, I’d like to take a brief time-out from the usual legal and financial wonkery to wish you and your loved ones a Happy New Year.  Barriers to entry ? trade secret).

Gust Startup Trend Map

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Unsurprisingly the dominant industry for new startups in August is Internet/Web Services, but other top industries include Consumer Products and Services, Media and Entertainment, as well as Financial Services. Gust Startup Map & Trends Analysis – August 2012. Attention startup enthusiasts! Invested Interests

Up-to-date Investors Want Social Proof from Startups

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I just read  Social Proof Is the New Currency  on the Social Media Today blog. To me, the underlying reality is that startups and their founders are traceable on social media. Startup founders will be judged by their social media footprint. Invested Interests Social Media Today social proof Author Daniel Lay writes: .

How To Size Your Marketing Budget For Funding

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Use social media and Search Engine Marketing (SEM) to start. Image via Flickr.com. Get exposure for your expertise.

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“AirB&E” and Disaster Response for Consumer Startups

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In the age of social media, word travels lightning fast of this kind of incident. The “system” as it existed at the time broke down, with every point of failure costing innocent lives. There are many kinds of business crises beyond the natural disasters and acts of terrorism that come to mind. Essentially, get inside the bad guy’s head.

Social Media is a Boon to Startups Who Do It Right

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If your startup can’t be bothered with social media, or has no plan to take advantage of it, then you are definitely at risk these days.

Nuts & Bolts of Intellectual Property for New Startups

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This includes website content and software code as well as the more obvious examples in media and publishing. So you’ve chosen a name for your startup, product, or both. Tech startups are at the other extreme. The gulf has widened with the proliferation of social Internet / user-generated content and mobile application startups.

Digital.NYC: The First Ecosystem Hub

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In the first 36 hours, mentions of the hub were viewed more than 42 million times on social media, and Read more >. On October 1st, 2014, after more than two years of partnership and development, Gust proudly joined the Mayor of the City of New York and IBM in announcing the launch of Digital.NYC, NYC’s new official hub for tech and startups.

The Gust-DEMO Fall 2012 Scholarship

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Products that have been widely covered by technology and business media. Following the huge success of the Gust-DEMO scholarship earlier this year, Gust and DEMO have teamed up again to offer Gust start-ups a full scholarship opportunity for DEMO Fall 2012. The deadline to apply for the full scholarship is August 17, 2012. SCHOLARSHIP.

Digital.NYC: The First Ecosystem Hub

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In the first 36 hours, mentions of the hub were viewed more than 42 million times on social media, and over 100,000 pages on the site were perused. News outlets from USA Today to Mashable to Brooklyn’s Technical.ly praised the hub and its place in the community. For the Gust team, we couldn’t be happier about the warm welcome.

Probable and Improbable Lobbying Wins: The 1,000-stockholder Rule

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Without these two laws (or their equivalent), the social media revolution of the past decade would have been stillborn.  Startups and founders need to come to terms with the stark reality that the rules of the game may be changed mid-play. Facebook, which did not exist in 2003, is now valued at nearly $100 billion. 

3 Essentials for Selling Your Marketing Plan to Investors

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If and only if that potential market seems to come alive, it needs credible plans to move from ideas and messages into media and concrete marketing programs with some backbone and metrics to them. Nobody buys the hand waving at “online marketing” and “we’re going to be big in social media” anymore.

Gust: Venture Forward

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amount of, (excuse the graphic word), regurgitation going on in our blogosphere. I’m not referring to the use of viral media to spread good ideas; I’m referring to. Most of us love the idea of a new beginning, a makeover, and a fresh start. Yet, despite the tremendous amount of innovation in our space, there is still a huge. authorship.

Mark Suster’s “Never Negotiate Piecemeal”

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He tells the story of his baptism by fire in startup-dom, a series of negotiations including office rent, sublet, getting people on board, getting the media to care, dealing with recruiters, dealing with the tech prima donnas, and (a favorite of many) “dealing with pesky VCs.” Nothing tells a truth better than a good story.

Assume Your Market is People Like You, Then Fail

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Use social media, search engine optimization, blogging, and mobile media. Face reality. Don’t forget to ask them what they want and need.

Who Makes the Money on an Inevitable Shoe Dropping?

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And in January I saw that digital music overtook physical media for the first time in 2011, something I expected since 1998.

Keep It Under Your Hat: Valuation Caps and the $650 Million Sale of MySpace for $125 Million

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Never missing an opportunity for a good war story, I’d like to revisit one high-profile transaction, the $650 million acquisition of MySpace by Fox Interactive Media in 2005, on which I spent many sleepless nights along with the rest of the deal team.  Read on for a fuller explanation. Redpoint, led by  Geoff Yang , invested $11.5

Investors: Avoid These Investment Event Problems

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Local media cover it. Many local angel investment groups work with a local event that creates the illusion of a business pitch contest, awarding investment to the winner. There are multiple benefits to this type of arrangement. The event generates local buzz. And new angel investors are trained and oriented. Are they worth the risk?

7 Social Media Marketing Habits That Lead To Failure

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Social media marketing (SMM) not working is simply a sign that you need to identify what's going wrong and try again. Sign me up.  .

Is Social Media Making Us Stupid?

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Debate: Is Social Media Making Us Stupid For Real? Who’s Using Social Media And How? a. The Social Media Cons . a.

11 Best Social Media Tools For Small Businesses And Individuals

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But does it all end at fancy social profiles or does social media marketing run deeper? I say, the latter. Social How can you make it easy?

Why Your Brand’s Social Media Impact is Low

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The client had just finished their “father’s day campaign” and the social media impact on sales seemed a little disappointing.

A Day In The Life of A Social Media Manager

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One may think social media managers are very lucky. So, let us have a look at a typical work day of a social media manager. Gif via.

Why Do B2B Companies Need To Prioritize Social Media

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If you’re wondering whether your B2B company need to prioritize social media, this is for you. On social media. Trust is Shifting.

How To Revolutionize Your Social Media

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Before, I start, here’s a quick reminder: Why is social media helpful? ’ How To Revolutionize Your Social Media. 1.

3 Ways in Which Social Media Has Impacted Company Communications

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Ways in Which Social Media Has Impacted Company Communications. 1. Social Media Impact on Internal communications. Unacceptable, right?

Is Social Media Working For Your Business?

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So, you have your social media team in place. Is social media working for your business? What are your experiences with social media?