Startup Professionals Musings

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Social Media Marketing Should Not Be Used Alone Today

Startup Professionals Musings

Social media as a marketing tool is here to stay, and is now widely accepted. Focus first on the social media trinity. Marty Zwilling.

5 Tips For Startups To Win With Social Media

Startup Professionals Musings

Social media is so pervasive in today’s world that every entrepreneur believes instinctively that they know how to use it for their startup.

Every Startup Needs Intellectual Property To Thrive

Startup Professionals Musings

Social media accounts. Immediately go to relevant social media sites and grab the same name, even if you never plan to use the accounts.

Is Your Use Of Social Media For Marketing Working?

Startup Professionals Musings

In a recent book on social media by Jim Tobin, “ Earn It. Where are the young social media users going? Banner ads routinely average a.1%

7 Personal Work Principles Drive Your Business Luck

Startup Professionals Musings

Mark Zuckerberg started Facemash as a dating site for Harvard elite, but found success only after morphing it to Facebook social media for all.

Encore Entrepreneur Is The New Baby Boomer Lifestyle

Startup Professionals Musings

65 percent of online users aged 50-64 use social media now, and the growth rate continues to increase. percent to 24.3 percent last year.

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5 Business Warning Signs Signal Integrity Slippage

Startup Professionals Musings

With today’s 24/7 flood of information and social media, the team expects to be constantly updated on what’s going on at the top.

7 Poor Leadership Habits You Must Avoid At All Cost

Startup Professionals Musings

Communication must be consistent, timely, and efficient in all media types, whether written, oral, or texting.

11 Ways To Start Pulling Customers To Your Solution

Startup Professionals Musings

You need a blog and social media interaction to keep your content fresh and responsive to the market. Refresh it often. Make it fast.

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5 Ways To Make Everyone On Your Team A Marketer

Startup Professionals Musings

These days, building a new business is all about visibility and marketing, no matter how great or innovative a solution you bring to the table.

6 Growth Barriers Most Startups Don’t See Coming

Startup Professionals Musings

You suddenly need to enhance your in-house social media efforts with a public relations firm. Competitors see the same opportunity.

9 Entrepreneur Habits That Lead To Long-Term Success

Startup Professionals Musings

Being an entrepreneur is a lifestyle that requires staying power, because starting a new business is a long-term process with many tough challenges.

Don't Fall for These 6 Deadly Myths of Startups

Startup Professionals Musings

Social media and the Internet are great channels to test your balance and overcome the myths and biases we all carry as startup founders.

6 Ways Startups Are Fooled By Prior Business Models

Startup Professionals Musings

With the success of Facebook and Twitter, I still see new social media startups almost every day, with most destined to fail. Marty Zwilling.

How To Begin Using Social Media In Your Business

Startup Professionals Musings

Currently, social media is the least used of all customer interaction methods. Develop a marketing strategy specific to this media.

These 8 Disciplines Define A Fundable Entrepreneur

Startup Professionals Musings

Even before you build a product, you should be interacting with potential customers in person, and through social media.

6 Principles For Proper Use Of Funds From Investors

Startup Professionals Musings

Entrepreneurs looking for investor funding often fail to realize that all money comes with strings. Make your focus and priorities clear. Have fun!

10 Steps To Becoming A Thought Leader In Business

Startup Professionals Musings

Allocate some time to spend on social media. Social media is critical today to almost every business. Be a great resource for others.

8 Key Principles To Keep Up With The Speed of Change

Startup Professionals Musings

This means regular updates are required to your business plan, marketing message, social media, and website content. Keep change positive.

8 Keys To Attracting The Right Technical Co-Founder

Startup Professionals Musings

Technology is so key to every business these days that experienced business-smart but non-tech entrepreneurs are feeling deeper and deeper in the hole.

5 Key Actions To Maximize Entrepreneur Productivity

Startup Professionals Musings

If you define your self-worth as an entrepreneur by how busy you are, it’s time to find another lifestyle. That’s productivity. Why is this so hard?

5 Elements Of Success Every Startup Should Celebrate

Startup Professionals Musings

Appreciate the media accolades and peer success feedback. In my experience, both are always required in heavy doses. Marty Zwilling.

A Positive Business Strategy Is Key To Success Today

Startup Professionals Musings

Certainly that has been the strategy of many companies, and has worked in the past, but today’s customers and workers are looking for more.

8 Ways That Blogging Will Kickstart Your Startup

Startup Professionals Musings

It's the first step to full use of social media marketing. great solution is necessary, but not sufficient, to build a great startup.

5 Steps To Maximizing Your Startup Cash Flow Runway

Startup Professionals Musings

Use social media for early marketing. Social media is not rocket science. Cash flow is a basic survival metric for every startup.

10 Ways To Make A BAD First Impression On Investors

Startup Professionals Musings

Others will work hard on a business plan, and then mail it indiscriminately to every potential investor they can find on the Internet. Marty Zwilling.

4 Major Trends Which Improve Business Decisions Today

Startup Professionals Musings

We’ve all worked with autocratic leaders in large companies who seem to thrive in this mode. It’s been downhill from there. classic book by Thomas H.

How Smart Startups Survive Investor Due Diligence

Startup Professionals Musings

Make sure everyone accurately posts their role with your startup on social media profiles, resumes, and references. Status of the solution.

6 Top Motivations That Drive The Best Entrepreneurs

Startup Professionals Musings

Having media corporations owned by conglomerates is just not an attractive idea to me." Find personal meaning from building a business.

Many Entrepreneurs Are Too Busy, But Not Productive

Startup Professionals Musings

If you define your self-worth as an entrepreneur by how busy you are, it’s time to find another lifestyle. That’s productivity. Why is this so hard?

8 Challenges To Overcome In The Growth Of Hyperlocal

Startup Professionals Musings

This opens an area of business opportunity, popularly called hyperlocal, which still seems to be underserved. It has to be a win-win process.

Turning Ideas Into A Business Requires Smart Selling

Startup Professionals Musings

Through social media and customer interaction, you must convince customers that your culture matches theirs. No pain usually means no sales.

7 Steps To Kicking Your Selling Skills Up To The Top

Startup Professionals Musings

Generate leads using social media, but don’t rely on it alone to make sales. A good entrepreneur is not necessarily born a good salesman.

6 Reasons Why Bigger Is Not Better In Your Startup

Startup Professionals Musings

In reality, more features will more likely make the product confusing and less usable to all. Broad product offerings require too much infrastructure.

6 Ways To Stop Selling And Get More Customers Buying

Startup Professionals Musings

Image via Pixabay Making more sales quickly today is no longer about selling. It’s all about getting customers to make a buy decision.

8 Entrepreneur Mindsets That Investors Seek Out

Startup Professionals Musings

It’s the province of game designers and creators of new social media platforms. An entrepreneur is literally “one who creates a new business.”

8 Secrets To Pushing Your Startup Ahead Of The Crowd

Startup Professionals Musings

Establishing your brand with interactive social media. The cost of social media done well is low. Use them. Marty Zwilling.

8 Key Rules for Starting a Business on a Shoestring

Startup Professionals Musings

Take advantage of social media and free websites for marketing. Now you can match a big company with worldwide reach for a few thousand dollars.

10 Reasons For Joining The New Startup Wave Now

Startup Professionals Musings

Social media is a boon for entrepreneurs and startups. Two of these, Uber and Xiaomi, are already above $40 billion. Total U.S. in 2014.

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How To Take Your Idea From A Startup To A Movement

Startup Professionals Musings

Maximize your online brand and media presence. Once they achieve that initial traction, the focus needs to change for quicker growth.