Startup Professionals Musings

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6 Ways Entrepreneurs Can Win More With Social Media

Startup Professionals Musings

An all-too-common question I get from startups and small businesses is “Which is the right social media platform for my business?”

7 Keys To Hard Hitting Social Media Use For Business

Startup Professionals Musings

If you are an entrepreneur today, and not using social media to promote your business, you are missing out on a huge opportunity.

Social Media Marketing Should Not Be Used Alone Today

Startup Professionals Musings

Social media as a marketing tool is here to stay, and is now widely accepted. Focus first on the social media trinity. Marty Zwilling.

9 Keys To Measuring Your Social Media Campaign ROI

Startup Professionals Musings

If you are an entrepreneur these days, or trying to grow an existing business, everyone is telling you that you need to use social media.

5 Tips For Startups To Win With Social Media

Startup Professionals Musings

Social media is so pervasive in today’s world that every entrepreneur believes instinctively that they know how to use it for their startup.

Every Startup Needs Six Social Media Initiatives

Startup Professionals Musings

An all-too-common question I get from startups and small businesses is “Which is the right social media platform for my business?”

6 Reasons Your Business Needs A Website At Rollout

Startup Professionals Musings

These days, if your startup does not have an Internet home base up and running, you are not ready for business or potential investors. Marty Zwilling.

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Smart Entrepreneurs Build Startups Without Investors

Startup Professionals Musings

In my experience as an advisor to aspiring entrepreneurs, I often encounter the myth that an initial startup requires investors.

5 Signals To Evaluate To Test The Value Of Your Brand

Startup Professionals Musings

Brands are people first. Customers are people too, so customers tend to take their relationship with a brand personally. The price of progress.

How To Begin Using Social Media In Your Business

Startup Professionals Musings

Currently, social media is the least used of all customer interaction methods. Develop a marketing strategy specific to this media.

6 Growth Barriers Most Startups Don’t See Coming

Startup Professionals Musings

You suddenly need to enhance your in-house social media efforts with a public relations firm. I’m not talking here about a small pivot.

Don't Fall for These 6 Deadly Myths of Startups

Startup Professionals Musings

In today’s world of information overload, everyone relies on marketing and social media to find solutions to match their needs. Michael E.

6 Ways Startups Are Fooled By Prior Business Models

Startup Professionals Musings

With the success of Facebook and Twitter, I still see new social media startups almost every day, with most destined to fail. Marty Zwilling.

These 8 Disciplines Define A Fundable Entrepreneur

Startup Professionals Musings

Even before you build a product, you should be interacting with potential customers in person, and through social media.

9 Entrepreneur Habits That Lead To Long-Term Success

Startup Professionals Musings

Being an entrepreneur is a lifestyle that requires staying power, because starting a new business is a long-term process with many tough challenges.

10 Steps To Becoming A Thought Leader In Business

Startup Professionals Musings

Allocate some time to spend on social media. Social media is critical today to almost every business. Be a great resource for others.

6 Keys to Becoming an Influencer for More Business

Startup Professionals Musings

People follow influencers on social media to find what they buy, who they vote for, and which social causes they support. Whiddon. Whiddon

7 Poor Leadership Habits You Must Avoid At All Cost

Startup Professionals Musings

Communication must be consistent, timely, and efficient in all media types, whether written, oral, or texting.

11 Ways To Start Pulling Customers To Your Solution

Startup Professionals Musings

You need a blog and social media interaction to keep your content fresh and responsive to the market. Refresh it often. Make it fast.

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5 Key Actions To Maximize Entrepreneur Productivity

Startup Professionals Musings

If you define your self-worth as an entrepreneur by how busy you are, it’s time to find another lifestyle. That’s productivity. Why is this so hard?

6 Principles For Proper Use Of Funds From Investors

Startup Professionals Musings

Entrepreneurs looking for investor funding often fail to realize that all money comes with strings. Make your focus and priorities clear. Have fun!

8 Ways That Blogging Will Kickstart Your Startup

Startup Professionals Musings

It's the first step to full use of social media marketing. A great solution is necessary, but not sufficient, to build a great startup.

7 Personal Work Principles Drive Your Business Luck

Startup Professionals Musings

Mark Zuckerberg started Facemash as a dating site for Harvard elite, but found success only after morphing it to Facebook social media for all.

5 Elements Of Success Every Startup Should Celebrate

Startup Professionals Musings

Appreciate the media accolades and peer success feedback. In my experience, both are always required in heavy doses. Marty Zwilling.

5 Business Warning Signs Signal Integrity Slippage

Startup Professionals Musings

With today’s 24/7 flood of information and social media, the team expects to be constantly updated on what’s going on at the top.

10 Ways To Make A BAD First Impression On Investors

Startup Professionals Musings

Look how many social media ‘likes’ my site has generated.” Both of these approaches are a waste of your time and theirs. Marty Zwilling.

8 Keys To Attracting The Right Technical Co-Founder

Startup Professionals Musings

Technology is so key to every business these days that experienced business-smart but non-tech entrepreneurs are feeling deeper and deeper in the hole.

How Smart Startups Survive Investor Due Diligence

Startup Professionals Musings

Make sure everyone accurately posts their role with your startup on social media profiles, resumes, and references. Status of the solution.

Many Entrepreneurs Are Too Busy, But Not Productive

Startup Professionals Musings

If you define your self-worth as an entrepreneur by how busy you are, it’s time to find another lifestyle. That’s productivity. Why is this so hard?

6 Top Motivations That Drive The Best Entrepreneurs

Startup Professionals Musings

Having media corporations owned by conglomerates is just not an attractive idea to me." Find personal meaning from building a business.

Encore Entrepreneur Is The New Baby Boomer Lifestyle

Startup Professionals Musings

65 percent of online users aged 50-64 use social media now, and the growth rate continues to increase. percent to 24.3 percent last year.

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10 Sales Truths Every Entrepreneur Needs To Practice

Startup Professionals Musings

Today’s customers are overloaded and overwhelmed by too much information, so making a decision is a challenge. Emotions drive customer decision-making.

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8 Entrepreneur Mindsets That Investors Seek Out

Startup Professionals Musings

It’s the province of game designers and creators of new social media platforms. An entrepreneur is literally “one who creates a new business.”

Turning Ideas Into A Business Requires Smart Selling

Startup Professionals Musings

Through social media and customer interaction, you must convince customers that your culture matches theirs. No pain usually means no sales.

9 Ways To Spot An Opportunity For A New Business

Startup Professionals Musings

As an advisor to startups and entrepreneurs, I often hear the myth that all new businesses must start with a great idea. I have to disagree.

6 Reasons Why Bigger Is Not Better In Your Startup

Startup Professionals Musings

In reality, more features will more likely make the product confusing and less usable to all. Broad product offerings require too much infrastructure.

5 Ways To Make Everyone On Your Team A Marketer

Startup Professionals Musings

“If we build it, they will come.” In fact, having one marketing guru on the team alone won’t get you very far. Empower engagement. Give credit.

5 Steps To Maximizing Your Startup Cash Flow Runway

Startup Professionals Musings

Use social media for early marketing. Social media is not rocket science. Cash flow is a basic survival metric for every startup.

8 Key Rules for Starting a Business on a Shoestring

Startup Professionals Musings

Take advantage of social media and free websites for marketing. Now you can match a big company with worldwide reach for a few thousand dollars.

4 Major Trends Which Improve Business Decisions Today

Startup Professionals Musings

We’ve all worked with autocratic leaders in large companies who seem to thrive in this mode. It’s been downhill from there. A classic book by Thomas H.