Viral marketing and word-of-mouth are not enough these days to make your product and brand visible in the relentless onslaught of new media out there today. Without effective and innovative marketing across the range of media, you won’t have a business. That’s not bad, but who wants to be average? How can you improve your odds? MORE >>

If you are an entrepreneur today, and not using social media to promote your business, you are missing out on a huge opportunity. Most social media outlets don’t require a subscription charge, but they certainly require an investment – in people, in technology, your reputation, and your time. Pick the right platform for your business. MORE >>

With-it”-ness takes work, like reading the right blogs every day, challenging yourself to stay abreast of the latest technology, and social media marketing. To be successful as an entrepreneur, you don’t have to be a fabulous person, but it helps. These moments are always being transformed into options to be explored. Able to just “get it.” MORE >>

Since a startup by definition is not a recognized brand, you are the brand, based on the social media culture of today. With the an estimated 150K new websites and 7M new pages added to the Internet every day, the biggest challenge for every entrepreneur is to get found, and get some credibility for a new startup. Find potential partners. MORE >>

Everyone is talking about how social media can help you jumpstart your business at no cost, and experts are springing up on all sides to help you do it at a high cost. Before you start, analyze existing media, demographics, and new social media alternatives for a fit to your rollout campaign requirements. Then set your goals. MORE >>