Startup Professionals Musings

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Social Media Marketing Should Not Be Used Alone Today

Startup Professionals Musings

Social media as a marketing tool is here to stay, and is now widely accepted. Focus first on the social media trinity. Marty Zwilling.

5 Tips For Startups To Win With Social Media

Startup Professionals Musings

Social media is so pervasive in today’s world that every entrepreneur believes instinctively that they know how to use it for their startup.

7 Poor Leadership Habits You Must Avoid At All Cost

Startup Professionals Musings

Communication must be consistent, timely, and efficient in all media types, whether written, oral, or texting.

Is Your Use Of Social Media For Marketing Working?

Startup Professionals Musings

In a recent book on social media by Jim Tobin, “ Earn It. Where are the young social media users going? Banner ads routinely average a.1%

Smart Entrepreneurs Build Startups Without Investors

Startup Professionals Musings

In my experience as an advisor to aspiring entrepreneurs, I often encounter the myth that an initial startup requires investors.

9 Entrepreneur Habits That Lead To Long-Term Success

Startup Professionals Musings

Being an entrepreneur is a lifestyle that requires staying power, because starting a new business is a long-term process with many tough challenges.

6 Principles For Proper Use Of Funds From Investors

Startup Professionals Musings

Entrepreneurs looking for investor funding often fail to realize that all money comes with strings. Make your focus and priorities clear. Have fun!

6 Growth Barriers Most Startups Don’t See Coming

Startup Professionals Musings

You suddenly need to enhance your in-house social media efforts with a public relations firm. Competitors see the same opportunity.

8 Keys To Attracting The Right Technical Co-Founder

Startup Professionals Musings

Technology is so key to every business these days that experienced business-smart but non-tech entrepreneurs are feeling deeper and deeper in the hole.

Don't Fall for These 6 Deadly Myths of Startups

Startup Professionals Musings

Social media and the Internet are great channels to test your balance and overcome the myths and biases we all carry as startup founders.

6 Ways Startups Are Fooled By Prior Business Models

Startup Professionals Musings

With the success of Facebook and Twitter, I still see new social media startups almost every day, with most destined to fail. Marty Zwilling.

These 8 Disciplines Define A Fundable Entrepreneur

Startup Professionals Musings

Even before you build a product, you should be interacting with potential customers in person, and through social media.

5 Steps To Maximizing Your Startup Cash Flow Runway

Startup Professionals Musings

Use social media for early marketing. Social media is not rocket science. Cash flow is a basic survival metric for every startup.

How To Begin Using Social Media In Your Business

Startup Professionals Musings

Currently, social media is the least used of all customer interaction methods. Develop a marketing strategy specific to this media.

A Positive Business Strategy Is Key To Success Today

Startup Professionals Musings

Certainly that has been the strategy of many companies, and has worked in the past, but today’s customers and workers are looking for more.

10 Steps To Becoming A Thought Leader In Business

Startup Professionals Musings

Allocate some time to spend on social media. Social media is critical today to almost every business. Be a great resource for others.

5 Elements Of Success Every Startup Should Celebrate

Startup Professionals Musings

Appreciate the media accolades and peer success feedback. In my experience, both are always required in heavy doses. Marty Zwilling.

5 Key Actions To Maximize Entrepreneur Productivity

Startup Professionals Musings

If you define your self-worth as an entrepreneur by how busy you are, it’s time to find another lifestyle. That’s productivity. Why is this so hard?

Turning Ideas Into A Business Requires Smart Selling

Startup Professionals Musings

Through social media and customer interaction, you must convince customers that your culture matches theirs. No pain usually means no sales.

8 Ways That Blogging Will Kickstart Your Startup

Startup Professionals Musings

It's the first step to full use of social media marketing. great solution is necessary, but not sufficient, to build a great startup.

10 Ways To Make A BAD First Impression On Investors

Startup Professionals Musings

Others will work hard on a business plan, and then mail it indiscriminately to every potential investor they can find on the Internet. Marty Zwilling.

5 Ways To Make Everyone On Your Team A Marketer

Startup Professionals Musings

These days, building a new business is all about visibility and marketing, no matter how great or innovative a solution you bring to the table.

6 Top Motivations That Drive The Best Entrepreneurs

Startup Professionals Musings

Having media corporations owned by conglomerates is just not an attractive idea to me." Find personal meaning from building a business.

How Smart Startups Survive Investor Due Diligence

Startup Professionals Musings

Make sure everyone accurately posts their role with your startup on social media profiles, resumes, and references. Status of the solution.

8 Secrets To Pushing Your Startup Ahead Of The Crowd

Startup Professionals Musings

Establishing your brand with interactive social media. The cost of social media done well is low. Use them. Marty Zwilling.

6 Reasons Why Bigger Is Not Better In Your Startup

Startup Professionals Musings

In reality, more features will more likely make the product confusing and less usable to all. Broad product offerings require too much infrastructure.

Many Entrepreneurs Are Too Busy, But Not Productive

Startup Professionals Musings

If you define your self-worth as an entrepreneur by how busy you are, it’s time to find another lifestyle. That’s productivity. Why is this so hard?

6 Ways To Stop Selling And Get More Customers Buying

Startup Professionals Musings

Image via Pixabay Making more sales quickly today is no longer about selling. It’s all about getting customers to make a buy decision.

8 Key Rules for Starting a Business on a Shoestring

Startup Professionals Musings

Take advantage of social media and free websites for marketing. Now you can match a big company with worldwide reach for a few thousand dollars.

8 Entrepreneur Mindsets That Investors Seek Out

Startup Professionals Musings

It’s the province of game designers and creators of new social media platforms. An entrepreneur is literally “one who creates a new business.”

Smart Startups Don’t Try To Satisfy Every Customer

Startup Professionals Musings

Use interactive social media and targeted marketing to go after the customers that you want and need. Help them find that new provider.

10 Reasons For Joining The New Startup Wave Now

Startup Professionals Musings

Social media is a boon for entrepreneurs and startups. Two of these, Uber and Xiaomi, are already above $40 billion. Total U.S. in 2014.

IPO 90

8 Myths Technologists Believe That Sink Businesses

Startup Professionals Musings

In today’s world of information overload, everyone relies on marketing and social media to find solutions to match their needs.

5 Strategies For Leading Breakthrough Market Changes

Startup Professionals Musings

Be a voracious reader in all forms of media, both online and offline. Technically, this is known as perceptual acuity. Marty Zwilling.

How To Take Your Idea From A Startup To A Movement

Startup Professionals Musings

Maximize your online brand and media presence. Once they achieve that initial traction, the focus needs to change for quicker growth.

10 Keys To Improving Your Business Time Management

Startup Professionals Musings

Determine where email and social media add value. Effective time management skills are often the best competitive edge. Learn to say ‘no’.

The 5 Most Common Frustrations Of An Entrepreneur

Startup Professionals Musings

You have tried all the popular initiatives and quick-fix remedies, including social media, search engine optimization, and content marketing.

7 Startup Scenarios That May Be Judged Non-Fundable

Startup Professionals Musings

On the Internet, I am wary of one more search engine provider, clones of existing social-media sites, and yet another new dating site.

6 Keys To Proving A Viable Startup Business Model

Startup Professionals Musings

How do you convince investors that your business model will really work, before you have a revenue stream that exceeds your expenses?

10 Keys To Open Leadership While Maintaining Control

Startup Professionals Musings

The mantra of open leadership is “Be Open, Be Transparent, and Be Authentic.” Updating: capturing knowledge and actions. Centralized. Democratic.