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Social Media — For Those Who’ve Been Left Behind

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If your small business isn’t already established on social media, you could be as much as a decade behind some of your competitors. Conclusion.

Eleven Essential Components Of A Successful Social Media Strategy

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In fact, a  2013 survey  showed that creating a social media strategy is still a major concern of 83 percent of marketers. Would I follow us? 

Making Social Media Work For SMEs

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Without the large dedicated digital and social media team that many large brands have, even this can seem daunting. By Dr. Karen M.

Social Media Marketing For Your Small Business

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Social media presents a range of possibilities for growth for small businesses — for some, it’s a necessity. by Marcela De Vivo. Facebook.

A Beginner’s Guide to Programmatic Advertising & RTB

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Programmatic media buying is the new wave of buying digital advertising. Think banner ads, rich media ads, video ads and the like.

Small Business Revenue Is On The Rise: Are You?

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Ask them if they wouldn’t mind sharing positive feedback on your website, newsletter, social media channels, or an online review site.

Improve Your Job Search With Social Media

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Did you know that your social media page can cost you your job or the opportunity to be hired for a position you have been waiting for?

The Do’s & Don’ts Of Digital Marketing For Local Businesses

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There is no shortage of social media platforms – and the truth is, they all matter. By Aaron Boggs, president of  RevLocal. DO go for Google.

Starting A Business In The Fitness Industry

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There’s never been a better time to start up a business in the fitness industry. Identify your target market. Think about how to get clients on board.

What Social Media Needs To Do To Better Pique Your Interest

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Whether you are conscious of it or not, these behaviors tell social media algorithms that this is the content you really want to see.

Tips And Tricks For Millennials Aspiring To Be Their Own Boss

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by Gyawu Mahama, Social Media and Marketing Manager at  Hiscox Small Business Insurance. Census Bureau. For Networking. Remember the Zen.

10 Awesome DIY Tools To Create Your Own Mobile App

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Some of the features that AppMakr provides are ad network integration, media galleries, push notifications, etc. and 1.5 million respectively.

How Employers Use Social Media To Screen Applicants (And Why They Should Change Their Tactics)

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Furthermore, more than half of all surveyed employers have “reconsidered a candidate” based on social media findings. The answer?

4 Ways Entrepreneurs Can Make The Most Of The Leap Year

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by Gyawu Mahama, Social Media and Marketing Manager at  Hiscox Small Business Insurance. What would you do with an extra 24 hours?

6 Things I’m Learning From Millennials

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Humility and Raw Ambition Go Hand in Hand. I am lucky enough to know a couple of hyper-successful millennials, one in sport and one in media.

3 Ways To Brand Your Startup Using Social Media

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From 2010 to 2012, the percentage of Americans following brands on social media jumped from 16 percent to 33 percent. by DJ Miller.

What Entrepreneurs Need to Know About Google+

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Google+ is more than just a “wannabe” social media outlet. Her articles have been published by the Hot in Social Media, Yahoo! Who knows?

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[Interview] Ryan Bonnici of HubSpot On Inbound Marketing In Asia

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And native ads that include rich media boost conversion rates by up to 60%. According to the report, traditional paid ads are highly overrated.

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Essential Exhibition Marketing Success Checklist

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Advertise in trade publications, use social media and send invitations to potential clients. 5. Do you hope to generate a set number of sales?

Beat the Tax Buzzer With These 3 Time Savers

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by Gyawu Mahama, Social Media and Marketing Manager at  Hiscox Small Business Insurance. Know your write-offs. Leverage prep tools.

6 Tips For Managing Millennial Sales Representatives

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Millennials know social media as well as (or probably better than) sales reps of other generations. Appeal to millennial aspirations.  .

Customer Journey Mapping: Waste Of Time Or Excellent Investment?

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Other key sources of information include social media and the personal, anecdotal reports of interactions from front-line employees.

3 Tips To Help Small Businesses Get More Customers In A Post-Google Search World

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Sources: 1 AT&T Small Business Technology Poll; 2 Local Consumer Review Survey; 3 Center for Media Research. com (mostly service industry).

Digital Marketing Made Human

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love seeing brands interact with each other on social media. by Nick Maglosky, CEO of  ecomdash. Buyers have become savvy to marketing. Opine.

How To Choose An M&A Advisor When You’re Selling Your ‘Baby’

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by Larry Fontillas, managing director of the Americas for ansarada. This is where a good advisor is absolutely essential. Fee Transparency. Tech Savvy.

[Infographic] The Potential Of Social Media For B2B In 2014

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It’s often said that social media is much harder to crack for B2B businesses than it is for consumer-based ones.

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Make Glassdoor Work for Your Company

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by Kevin Umeda, Manager of Sales Planning and Coordination, Balboa Capital. they are doing it wrong. No Information is Worse than Bad Information.

Mobile Apps vs Mobile Web: Do You Have To Choose?

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For some, their top 5 could include social media or gaming, while others may spend more time in instant messaging. Who’s winning?

[Infographic] Digital Media Influencers Under 30 Dominating The Digital World

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Money Management Tips For Virtual Assistants & Small Business Owners

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Follow those you know on social media who offer business and money tips.  Bookkeeping and money management are best practiced year-round.

Pinterest For Business: 4 Tips That Pay Off

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You can find out this information by getting to know your user base from your internal data, social media, and feedback surveys.

4 Super-Hot Fin Tech Trends To Watch Out For In 2016

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by Kiara Medhurst, content strategist at My Gold Limited. The fin tech companies have disrupted the archaic way of functioning of banking behemoths.

5 Ways To Unleash Your Creativity Through Humor

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Photo credit: LOL from Shutterstock. By Will Becker, Copywriter & Social Content Strategist,  Trepoint. Comedy brings perspective. The Onion’s A.V.

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[Review] The Art Of Social Media

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Do you want to rock your social media marketing game? Unlike other social media marketing self-help books, this one is virtually BS free.

Why Content Marketing Evaluation Should Start With A Good Plan And Research

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What are bloggers or news media saying about their company? Check out how well they do on social media and who shares their content.

11 Industries That Benefit Most From Social Media

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More and more businesses these days are catching on to the fact that social media is kind of a big deal. Old media. Entertainment.

Welcome To The Year Of The Customer

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by Simon Tate, Area Vice President for Commercial Business – Asia, Salesforce. Connecting Internet of Things to Internet of Customers. billion to 8.6

5 Tips For Creating An Engaging Blog

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The goal here is to attract the attention of potential customers, and also media attention. by Emma  Rosser of  Publicize.

Why Success Shouldn’t Be Defined By Revenue, Shareholders, Or Even You

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by Allison Conkright Engel, Global Marketing Strategy, Sr. Manager – Dell for Entrepreneurs. False safety in numbers. People buy the ‘why’.

The Best Financial Advice For Launching A Freelance Career

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Try downloading a tool like Focus, which blocks access to time-sucking social media sites like Facebook and Twitter. Do: Consider incorporating.

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