Genuine VC

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The Swinging Pendulum Between Distribution and Monetization

Genuine VC

However, for the past couple years, the metrics of “success” with early-stage digital media startups (especially consumer-facing ones) have clearly focused on distribution, as opposed to monetization. Now the new plan for distribution is facilitation through low-cost viral strategies via Facebook and other social media.

article thumbnail

The Swinging Pendulum Between Distribution and Monetization

Genuine VC

However, for the past couple years, the metrics of “success” with early-stage digital media startups (especially consumer-facing ones) have clearly focused on distribution, as opposed to monetization. Now the new plan for distribution is facilitation through low-cost viral strategies via Facebook and other social media.

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Why AOL's "About.com 2.0" strategy will work. for a while

Genuine VC

In a CNBC interview a few weeks ago he explained his vision : “We’re building the world’s largest niche, you know, media business. A metric-driven approach to content generation matches the algorithmic judgment of search engines. And niche meaning at scale. We wanna have a lot of properties with a lotta users on them.

Arkansas 100
article thumbnail

Why AOL's "About.com 2.0" strategy will work. for a while

Genuine VC

In a CNBC interview a few weeks ago he explained his vision : “We’re building the world’s largest niche, you know, media business. A metric-driven approach to content generation matches the algorithmic judgment of search engines. And niche meaning at scale. We wanna have a lot of properties with a lotta users on them.

Arkansas 100