Gust

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Forget Presidential Politics: Here’s How We Create Jobs — And How You Can Help

Gust

As a business lawyer working with startups in technology and digital media every day, I’m fortunate to have a front-row seat as entrepreneurs create value out of thin air. Patent reform is high on the list of priorities for most of the tech industry, particularly in the areas of software, Internet and mobile technology.

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Nuts & Bolts of Intellectual Property for New Startups

Gust

The gulf has widened with the proliferation of social Internet / user-generated content and mobile application startups. This includes website content and software code as well as the more obvious examples in media and publishing. Tech startups are at the other extreme. Instagram is a textbook example.)

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Assume Your Market is People Like You, Then Fail

Gust

Use social media, search engine optimization, blogging, and mobile media. Everyone must have a web site that is complete, inviting, and easy to use. Create and maintain your own database of targeted prospects, and don’t rely on generic email lists for marketing. These will beat word-of-mouth any day.

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