Gust

DECEMBER 22, 2011

So you’ve chosen a name for your startup, product, or both. Trademarks , which we touched on last week, are brand and product names, graphic logos, slogans, taglines, and other indicators of origin of the goods or services in question. Hence this “Cliff’s Notes” refresher, to be followed by a discussion of why it matters.

Intellectual Property 149

Intellectual Property Technical Review Software Review IP 149

Gust

JANUARY 4, 2012

This could include anything from a clever domain name in the coveted.com TLD to issued patents or patent applications that could serve as barriers to entry for potential competitors. Sales and marketing plans , lists of prospects, supplier and subcontractor relationships, pricing data, media buying plans and strategies, etc.

Intellectual Property 143

Intellectual Property IP Startup United States 143

Gust

NOVEMBER 8, 2012

Yet amidst all the partisan cheerleading and name-calling, there has been some discussion of substance. As a business lawyer working with startups in technology and digital media every day, I’m fortunate to have a front-row seat as entrepreneurs create value out of thin air.

Silicon Valley 187

Silicon Valley San Francisco Intellectual Property Accredited Investor 187

Gust

MAY 18, 2014

They are overloaded by the media with amazing advertising messages, and people now realize that you can’t believe anything you see in pictures, and even videos can be edited to deliver any message. In fact, we are all media companies now, with our cell phones, computers, and professional-looking publishing tools.

Customer 166

Customer Audience Advertising Social Media 166

Gust

MARCH 9, 2014

These founders need a reality check on what recognized brand names have spent to reach that threshold, and how long it is likely to take. Use social media and Search Engine Marketing (SEM) to start. Gather leads online from your social media initiatives, mine your contacts, attend trade shows, and use lead-generation services.

Marketing 146

Marketing SEM Viral Social Media 146

Gust

JUNE 23, 2014

Since a startup by definition is not a recognized brand, you are the brand, based on the social media culture of today. The major blog platforms, including WordPress, Blogger, and TypePad are free, and can be linked directly into an existing domain name to consolidate your overall SEO impact.

Startup 174

Startup Cofounder Social Media SEO 174

Gust

SEPTEMBER 12, 2011

I’m not referring to the use of viral media to spread good ideas; I’m referring to. name of Angelsoft. the frequency with which old thoughts get re-packaged and spread, under new. authorship. Here at Gust we are truly writing a new story. We came up with a product idea that. And in bringing this new product to market, we created a new.

Viral 107

Viral Global Audience Community 107