A Smart Bear: Startups and Marketing for Geeks

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If you build it, they won't come, unless.

A Smart Bear: Startups and Marketing for Geeks

We're going to start with our own network and grow it from there.". While everyone else is mucking about with a new blog, blasting their LinkedIn network with pleading emails, and paying out the nose to test AdWord variants, we're years ahead in the marketing war. "We're better than everyone else at SEO.". "A Let's generate more ideas.

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How do I figure out who my next important hire should be?

A Smart Bear: Startups and Marketing for Geeks

You could keep going with other roles — design, content-marketing, finance, data analysis, social media, biz dev, etc. For example, use LinkedIn and reach out directly, or asking your network with pointed and specific idea of what pattern you’re trying to match. Typically, one of these is a clear winner.

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Not disruptive, and proud of it

A Smart Bear: Startups and Marketing for Geeks

That may be OK for Twitter — today — but what about the 100 other social-networking-slash-link-sharing networks that didn't survive? "It's hard to explain" should not be a standard part of your sales pitch. You just need to try it" and "trust me" don't cut it. Ask them about selling intangible benefits.

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Smart Bear Live 7: More from AZ Disruptors

A Smart Bear: Startups and Marketing for Geeks

Jason: Because you said premium digital media, so I didn’t get selling music out of that. So, like in most things, is who you know and networking and finding out the next person in line, the next person in line. I have degrees in computer science and networking but I haven’t kept up on the latest technologies.

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Austin in San Francisco

A Smart Bear: Startups and Marketing for Geeks

” I vividly recall the moment when I connected on this level with Austin Gunter — our social media keymaster (are you the gatekeeper?), But he silently delayed that to see me wax on network latency and reading performance-analysis reports. the most online-visible person at WP Engine.

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Reputation isn't as powerful as you imagine

A Smart Bear: Startups and Marketing for Geeks

He knows all the major players in the industry including the key folks at WordPress.com, BZ Media (the CopyBlogger media group), ProBlogger, and members of the press at Mashable, TechCrunch, and others. His network should provide an ocean of free leads. Tags: Essays blogging fame marketing sales social media.

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Entrepreneurial Re-entry — Businesses for Moms

A Smart Bear: Startups and Marketing for Geeks

CAREER (professional momentum) For example, one person might value INTERACTION/CAREER above FLEXIBILITY, so she might commute as an HR mediator in order to physically be around people and build her network, even if that means having to work around other peoples’ schedules. Is that a pipe-dream?