Genuine VC

JANUARY 22, 2014

Formulate and conduct NextView’s media relations strategy, both with traditional media journalists and online influencers (creating, executing, and measuring). Execute effective social media strategy and broader targeted outreach (including writing and managing multiple social media presences).

Community 113

Community Boston Seed Stage Venture Capital 113

Genuine VC

JANUARY 7, 2010

Obviously this moniker lives on in Google’s ad network, Adsense for Content, which serves as a base for a significant chunk of Google’s revenue today. This startup had a little technology called AdSense which allowed for the presentation of contextually relevant ads on a set of distributed publisher sites.

Acquisition 115

Acquisition Semantic Distribution Advertising 115

Genuine VC

MAY 1, 2014

Just about fifteen years ago, Josh Schanker and I, along with our co-founders Elliot Shmukler and Tammy O’Neil Bolduc started Sombasa Media together. Our company offered a series of consumer-facing properties, including our flagship property BargainDog, which was an early e-commerce daily deals email newsletter.

Cofounder 118

Cofounder Syndicate Syndication Social Network 118

Genuine VC

JANUARY 7, 2010

Obviously this moniker lives on in Google’s ad network, Adsense for Content, which serves as a base for a significant chunk of Google’s revenue today. This startup had a little technology called AdSense which allowed for the presentation of contextually relevant ads on a set of distributed publisher sites.

Acquisition 100

Acquisition Semantic Distribution Advertising 100

Genuine VC

NOVEMBER 5, 2012

I was in my early 20’s just barely out of school when four of us (peers) started Sombasa Media (aka BargainDog ) here in Boston beginning in 1998. Two years ago Jeff Bussgang lamented about “Lost Generation” of entrepreneurs which I think is especially acute here in Boston. My own personal story fits in with this narrative.

Boston 206

Boston Internet Entrepreneur .Net 206

Genuine VC

JUNE 10, 2013

As we were spending more with the company, all three of us at NextView introduced Founder/CEO Brian Long to e-retailer contacts in our network to socialize their offering. With many of the co-founders having worked together at places like CNET, Pontiflex, and Demdex; on paper it was the right mix of mobile, ad-tech, and online media DNA.

Cofounder 103

Cofounder Mobile Web Finance 103

Genuine VC

APRIL 30, 2008

However, for the past couple years, the metrics of “success” with early-stage digital media startups (especially consumer-facing ones) have clearly focused on distribution, as opposed to monetization. Now the new plan for distribution is facilitation through low-cost viral strategies via Facebook and other social media.

Distribution 103

Distribution Widget Viral Social Media 103