A Smart Bear: Startups and Marketing for Geeks

JULY 12, 2010

We're better at SEO and social media. Social media and SEO is ever-changing quicksand. And even you could work 70 on-task hours per week, that's still blown away by 10 developers at a funded company or even 10 passionate open source developers working part-time. Can't be true, right? We're cheaper.

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Intellectual Property Bootstrapping Software Review Open Source 319

A Smart Bear: Startups and Marketing for Geeks

JULY 19, 2010

No, wait, I'm sorry, the real question is: What are you going to do when there are four totally free, open-source competitors? Indeed, most of the innovations we've made at Smart Bear in the art of code review have already been duplicated by both commercial and open-source competitors. Personal authority.

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A Smart Bear: Startups and Marketing for Geeks

NOVEMBER 29, 2010

Unlike Twitter, where social media marketing consultants don't care which Twitter clients are most popular. WordPress itself is open source; Automattic (the company behind WordPress) couldn't kill off this community if they tried. Unlike Apple, where they rule with an iron fist no matter the consequences.

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A Smart Bear: Startups and Marketing for Geeks

FEBRUARY 7, 2011

Maybe that means going to a conference or two, or working on an open-source project, or instituting “10% time&# at work (like Google’s 20% time but more reasonable for those of us who don’t have billions in profit from a cash-cow). But, of course, that’s not what happens.

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