Gust

OCTOBER 29, 2014

In the first 36 hours, mentions of the hub were viewed more than 42 million times on social media, and over 100,000 pages on the site were perused. IBM partnered to provide sponsorship and hosting on it’s Bluemix cloud platform. News outlets from USA Today to Mashable to Brooklyn’s Technical.ly

Early Stage 133

Early Stage Technical Review New York Deal Flow 133

Gust

MAY 18, 2014

They are overloaded by the media with amazing advertising messages, and people now realize that you can’t believe anything you see in pictures, and even videos can be edited to deliver any message. In fact, we are all media companies now, with our cell phones, computers, and professional-looking publishing tools.

Customer 166

Customer Audience Advertising Social Media 166

Gust

JUNE 19, 2012

And in January I saw that digital music overtook physical media for the first time in 2011, something I expected since 1998. Managing Partner , Tangent Capital. Last weekend I caught Mashable announcing that Ebook Sales Surpass Hardcover in the U.S. In both cases what surprises me is not that it happened, but how long it took.

Startup 180

Startup Forecast Angel Investor Software 180

Gust

NOVEMBER 11, 2011

Local media cover it. The worst was one where the startup founder took it as a prize for winning, and never saw the angel investors as partners, or, for that matter, anything except usurpers. There are multiple benefits to this type of arrangement. The event generates local buzz. And new angel investors are trained and oriented.

Software Review 79

Software Review Term Sheet Due Diligence Angel Investor 79

Gust

MARCH 9, 2014

Use social media and Search Engine Marketing (SEM) to start. Gather leads online from your social media initiatives, mine your contacts, attend trade shows, and use lead-generation services. Establish partners and referrals. Find partners and channels which are complementary, and not directly competitive.

Marketing 146

Marketing SEM Viral Social Media 146

Gust

JUNE 23, 2014

Find potential partners. Most of the people you would want as co-founders are now cruising the relevant blogs for ideas and partners. Since a startup by definition is not a recognized brand, you are the brand, based on the social media culture of today. It’s a great way to find like-minded people, and get a dialog going.

Startup 174

Startup Cofounder Social Media SEO 174

Gust

NOVEMBER 3, 2013

If this is your first time around, find a partner who has “been there and done that” to balance your passion and bring experience to the team. Viral marketing and word-of-mouth are not enough these days to make your product and brand visible in the relentless onslaught of new media out there today. Give up too easily or early.

Intellectual Property 183

Intellectual Property Startup Viral Early Stage 183