Both Sides of the Table

JANUARY 11, 2014

In essence Muhammad thinks the “growth hacking” is a charlatan term for online marketing that consists of a bunch of everyday tasks that all online businesses should be doing: SEO, SEM, Content Marketing, Social Media, Referral Marketing, etc. “How many legs does a dog have if you call the tail a leg?

Technical Review 384

Technical Review Hockey Stick SEM Channel 384

Both Sides of the Table

JUNE 30, 2016

It is a truism that with more capital you will hire people more quickly and spend more liberally whether it’s on external contractors, PR firms, attending events, doing legal work (trademarks, patents) or whatever. You will spend what you raise in the same timeframes whether you raise $1.5 million or $4 million. People do what people do.

Pre-Money Valuation 292

Pre-Money Valuation Valuation Early Stage Startup 292

Both Sides of the Table

JANUARY 26, 2013

Understanding “The Funding Angle” I sit at enough board meetings to hear conflicting advice given to entrepreneurs about how to handle PR and announcements at startups. In stead of doing my typical big long post with 10 PR tips (like I did there), I’m going to break them up into individual (I hope more digestible) chunks.

Startup 355

Startup PR Dividend Merger 355

Both Sides of the Table

NOVEMBER 29, 2009

Handling PR with VCs. To update me on your PR? Don’t get me wrong, I’m very pro PR but please see it for what it is and don’t think that smart or experienced people are going to see it as any more than it is either. In your VC pitch your PR page should take no longer than 30 seconds – Wait.

PR 291

PR Bankruptcy Venture Capital Acquisition 291

Both Sides of the Table

MARCH 25, 2016

That marketing can be PR or SEO or influencer distribution or other forms of “unpaid” marketing. PR requires time and effort from your team that isn’t spent elsewhere and thus is a real cost. You may have paid marketing: SEM, Social Media Ads, Banner Ads, email lists, etc.

Startup 150

Startup Seed Money DC Software Review 150

Both Sides of the Table

JANUARY 12, 2014

Thus you end up with Demand Media that booms until Google algorithm changes (Panda) changes send it off a cliff along with many other companies overly reliant upon one “place” and one “promotional” method. So What is This Underbelly of Which You Speak?

SEM 379

SEM Viral Marketing Widget 379

Both Sides of the Table

FEBRUARY 20, 2017

If you aren’t careful every PR team will measure inches over impact. So many CEO’s just carry on being … CEO’s → fund raise, get media attention, attend conferences, hire staff, “set direction”, whatever. You get a lot of traffic — not always results. But this leads to organizational drift because staff will continue to produce “work.”

Cofounder 164

Cofounder Retention PR SEO 164

Both Sides of the Table

JANUARY 19, 2015

.” You have an “Elvis Presley like moment” where you realize the next generation is already consuming different media than our tastes might appreciate. Content is a “hits driven business” and therefore you can only invest in platforms not media. That is YouTube today. I think most arguments miss the mark.

SEM 150

SEM Los Angeles Silicon Valley Acquisition 150

Both Sides of the Table

MARCH 14, 2013

They are an investment bank that targets the technology & media sectors. We provide strategic advice to digital media companies in a manner that reflects how corporate development is actually done. They basically help companies get sold and help buyers determine which companies to buy.

Campaign 389

Campaign Marketing Widget Analytics 389

Both Sides of the Table

AUGUST 22, 2011

We spoke about my interest in cloud computing, digital media and mobile. I have always been equally impressed with Brew PR who represented them and would hire them for any company in which I had invested. It’s about 10 minutes long. It’s a fun 10-minute interview that you might enjoy watching.

Silicon Valley 295

Silicon Valley Non-Compete PR Social Network 295

Both Sides of the Table

AUGUST 3, 2009

We are a city unique in merging the world’s best content with digital media and technology expertise. There are now a second generation of entrepreneurs and companies that have learned from their last successes and are producing great new companies like TopSpin Media , Sometrics and GumGum.

Silicon Valley 228

Silicon Valley Cofounder Hawaii Semantic 228

Both Sides of the Table

JANUARY 21, 2010

But as with consulting, PR, web design and even VC – it’s not just the firm it’s also the individual. of Stubbs Alderton, a firm that focused exclusively on early-stage tech, media and game companies in Southern California. I worked with Sam Angus at Fenwick & West. So it doesn’t have to be a small firm.

Southern California 318

Southern California Silicon Valley IP Stock Options 318

Both Sides of the Table

DECEMBER 25, 2015

I’m a political junkie and an admirer of the news media world having studied it since college. Bezos has encouraged experimentation and building scale ahead of short-term financial gains” I have been a long-term admirer of Bezos. I also have been a long-term reader of the Washington Post.

DC 150

DC Washington Mobile New York 150

Both Sides of the Table

MAY 25, 2010

For ad-networks this can be a simple revenue share as is customary in more traditional online media. This can evolve over time but laying the foundation with clear pricing statements would help third-party developers plan better. For other developers there might be consumption-based pricing. The same is true for this latest announcement.

Advertising 276

Advertising PR Revenue Hiring 276

Both Sides of the Table

DECEMBER 20, 2010

Twitter never seemed to really take the offense in PR and marketing. Twitter & Real-Time Information – I think we all now know that Twitter serves up real-time information that is an order of magnitude quicker than traditional media. I guess it wasn’t in their DNA.

XML 349

XML Curation RSS Viral 349

Both Sides of the Table

MARCH 1, 2011

Only after you’ve done all this can you consider whether or not it makes sense to pay for any marketing such as SEM, PR, trade show expenditure, etc. The media eats it up as they always need something to write about. Be unique, find free marketing opportunities and use social media to build your following. He knew this.

Entrepreneur 398

Entrepreneur Atlanta Audience SEM 398

Both Sides of the Table

JANUARY 16, 2012

GroupOn, Living Social, AdMeld, Gilt Group, Demand Media, ShoeDazzle, Tumblr, FourSquare, etc. So make sure you have a solid PR strategy. Understanding PR & Crisis Management. How to Work with PR Firms. Make sure good PR is underpinning your fund raising efforts. But of course that’s horse puckey.

Developer 366

Developer Silicon Valley PR Las Vegas 366

Both Sides of the Table

JUNE 29, 2014

This was pre social media. I am often asked about social media by those who want to know how they should best do it professionally. My advice always follows along the line of: Twitter is part media distribution platform. It shouldn’t be a one-way media publishing platform. Background. They are synergistic.

Social Media 307

Social Media PR Media Venture Capital 307

Both Sides of the Table

MAY 5, 2011

Not to mention every major agency, many PR firms, etc. Every region needs its local media & events. on to their next companies and that produced Demand Media, a public company who even with a slight recent reduction in share price is still trading at $1.3 There is no question NY startups get disproportionate press.

Seattle 317

Seattle Silicon Valley Technical Review Los Angeles 317

Both Sides of the Table

APRIL 10, 2010

From a PR perspective I would have made those announcements 2 weeks after the conference. Tags: Social Media Tech Market Analysis. But in the long run this will all be forgotten, I’m just sayin’ But what should Twitter now do at Chirp and how should they treat the community?

Acquisition 287

Acquisition Developer Management Advertising 287

Both Sides of the Table

MARCH 8, 2010

As Brian Solis is fond of saying, “PR stands for public relations, not press release.&# That’s right. Much of my traffic is through referring websites and/or social media. I have a very detailed article that covers stuff I won’t cover in detail in this post. Summary notes and then I’ll extend: Should you blog?

Analytics 286

Analytics Audience Hosting Email 286

Both Sides of the Table

NOVEMBER 13, 2012

He had just received notice from a major media organization that they were going to run a very negative news story. Their PR firm was ready. There were no follow-on articles in the tech press or even other online mass media journals. Don’t create your own media storm by responding. I hope it still resonates.

PR 336

PR Internet Media Search 336

Both Sides of the Table

FEBRUARY 2, 2013

” I get asked many PR questions which is why I started this stream of posts on PR at Startups. Your great idea – suggested by your PR firm – is to book out some dive bar and invite guests, rent a room at the Four Seasons and throw a party, take over a grilled cheese stand across from the main venue.

PR 332

PR Startup Texas Networking 332

Both Sides of the Table

FEBRUARY 3, 2011

They’ve worked with a few small companies like Zynga, Playdom, GroupOn and TopSpin Media. They never did any PR or marketing to get their videos to first get shown on the news during the 2000 election. as well as what drove the success of the campaigns. How did you go viral initially? That’s what JibJab focused on.

Viral 303

Viral Investment Bankers Video Business Model 303

Both Sides of the Table

MARCH 11, 2016

The fourth part is “ discover ” and this is the professional media part of Snapchat that you barely knew existed but your younger peers certainly know about. It takes a while to figure out the nav of Discover but once you do it’s a fun way to consume media. It really was the best place on the Internet to get a sense.

Video 150

Video South Africa Naming Kuwait 150

Both Sides of the Table

FEBRUARY 12, 2017

It conjures up a range of emotions anytime I’ve privately expressed my opinion to thought leaders in our industry that I believe it is one of the most innovative companies in digital media. Some, of course, agree with me that BuzzFeed has been and continues to be the gold standard innovator in digital media to emulate.

Media 210

Media Los Angeles Russia Viral 210